Cannabis Director Marketing Jobs
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Here are 100 cannabis jobs mentioning "director marketing" in April 2024, at companies like DeliverMD, Jars Cannabis, Acreage Holdings, and Aruna, including positions such as Marketing Director, Director of Marketing, Director of Sales and Marketing, and Growth Marketing Director.
More than 30+ days
Who We Are: Schwazze (OTCQX:SHWZ | NEO:SHWZ) is building a premier, vertically integrated regional cannabis company with assets in Colorado and New Mexico. The parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale, Schwazze is committed to unlocking the full potential of the cannabis plant to improve the human condition. Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes. Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices. For more information, please visit our website: www.schwazze.com
Job Title: Senior Director of Retail Marketing & Merchandising
Salary Range: $130,000 - $175,000 DOE
Type: Exempt
Reports To: Collin Lodge
Location: Denver, CO (may require site visits to other internal retail, cultivation, MFG facilities and outside vendors).
Position Objective:
The Senior Director of Retail Marketing and Merchandising is responsible for creating a retail marketing and merchandising strategy that will envision, implement and drive marketplace and merchandising strategies that maximize growth and profitability in accordance with Schwazze’s organizational objectives. The Senior Director of Marketing and Merchandising is responsible for streamlining all retail marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition, and realize cost savings that will result in increased sales opportunities.
Essential Functions
- Responsibility for the achievement of merchandising department business targets and goals and the identification of plans to address variances from those targets and goals.
- Monitors, approves and executes all retail marketing strategies to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the retail department's goals and objectives.
- Creates, maintains and implements retail marketing plan to assist with new customer acquisition and supporting existing customer satisfaction. This may include retail level marketing materials in support of customer acquisition strategies to enable a robust marketing support function for the retail store directors and team.
- Participate in the development and activation of Schwazze's Strategic Plan for marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition.
- Initiates and implements measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach.
- Supports Executive and Senior Leadership in guiding the development, deployment, and effectiveness monitoring of all merchandising activities.
- Establish operating budgets and monitor actuals versus budget for the department and related programs.
- Analyzes all category performance using industry trends to understand future market potential.
- Analyzes current marketing strategies and implements changes.
- Provide strategic guidance for, review, and approve all merchandising marketing, promotional, pricing, and category business plans.
- Provide strategic guidance for, review, and approve new and refined merchandising & procurement processes and procedures along with expected costs and business benefits.
- Provide recommendations related to new and improved processes, their business benefits, and their operational implications.
- Identify, monitor, and address specific issues to achieve Schwazze's Retail sales goals. Proactively creates and drives the marketing strategy in alignment with retail leadership team to achieve the sales goals for the division.
- Selects and manages all vendor partners establishing timelines of activities and tracking results.
- Oversees all marketing activities, including but not limited to website, digital, in-store, print, creative, branding, and market segmentation.
- Works closely with Operations, HR, Finance, and IT to ensure the organization has the necessary tools needed to implement and execute strategies.
- Drives process around the development and adoption of innovative product assortments, partnering with the best-in-class suppliers/vendors and supporting the marketing efforts to enable our retail team’s success at the store level.
- Owns merchandising strategies, including brick-and-mortar and e-commerce. Integrates e-commerce into all aspects of the business model.
- Subject matter expertise related to process content and provides the training necessary to ensure those processes are fully understood at the retail and support levels.
- Identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
- Ensure the effective and actionable communication of Schwazze's strategic direction.
- Ensure business practices adhere to legal compliance requirements.
- Leads, manages, and develops marketing and merchandising teams creating succession plans for the entire department. Participate in talent recruiting, staffing, and development of future leaders in the organization.
- Responsible for holding team accountable for achieving results, providing feedback, coaching, and performance management to course correct.
- Sets KPIs for all marketing and merchandising activities at Schwazze.
- Accepts other duties as assigned.
Education and Experience
- Bachelor's degree required or equivalent work experience.
- 10+ years of progressively responsible experience in retail marketing, sourcing, category management, procurement or related function.
- 5+ years of P&L development and/or cost management experience
- Must have experience in one or more of the following categories: FMCG, CPG, food & beverage, personal care, and/or cannabis industries
- Working knowledge of state regulatory product experience is required
- Ability to obtain and maintain an MED Badge in the state of Colorado
Working Conditions (Schedule, Environment, Travel)
- Position is based in Denver, CO
- Travel as needed approximate 25% of the time to business locations
- This job requires individual to be in the Schwazze Support Center office Monday-Friday
- Some travel and weekend work may be required based on the needs of the business
Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Job Type: Full Time
Salary: $130,000 - $175,000 DOE
Benefits:
- Health / Dental / Vision / Life Insurance
- 401(k) / 401(k) Matching
- Employee Assistance Program
- Flexible Time Off
- Employee Discount
Schedule:
- Monday to Friday
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Job description
Direct, manage, motivate and provide administrative support to the activities and operations of multiple retail locations. Develop and review standard operating procedures; policies and operational guidelines to ensure customer satisfaction and employee productivity across the region. Create and monitor the completion of training/ development and education of retail staff members. Exercise significant authority over inventory management to ensure proper distribution levels and the satisfaction of monthly sales objectives for all company retail locations.
Essential Functions:
- ?Develop a vision, strategy, and focused plan to increase bottom-line profitability within the retail department
- ?Develop and oversee projections, sales, budgets, and costs
- ?Identify products and services with the greatest potential for increasing revenue.
- ?Create pricing models and policies through collaboration with Accounting & Marketing Teams
- ?Set performance standards for each individual dispensary location
- ?Strive for profit growth, and motivate staff toward achieving the same goal
- ?Utilize performance data from inventory control systems and point-of-sale software to make informed management decisions, drive business, and take appropriate corrective actions in the direction of retail department operations
- Schedule regular store visits to verify and monitor operations, adequate staffing, satisfactory inventory levels, sales trends,proper cash handling, exemplary customer service, and overall compliance with local, state, and federal regulations
- ?Ensure regular audits are performed and that each location is held accountable for the results
- ?Recruit, train, and direct Retail Location Managers toward meeting individual store goals
- ?Provide leadership through procedural development to ensure staff effectively executes the Company’s mission and objectives
- ?Establish a diverse, thorough training program for new hires, and continued education for existing staff
- ?Educate, challenge, motivate, and provide guidance to Store Managers and their staff members
- ?Assess managerial staff through the process of critical performance reviews
- Foster a positive organizational culture that is growth-enabled and focuse on providing a superior customer experience
- Define and implement product positioning plan through collaboration with Marketing Team
- Maintain a high-quality brand image through focused merchandising Develop and foster positive working relationships with outside vendors
- Address issues by suggesting practical and creative resolutions
- Monitor store operations to ensure that a safe and secure work environment is maintained
- Ensure that any limiting operational factors are addressed in an appropriate and timely manner
Other duties as assigned
*Job Specifications: ?
- Operate under the guidelines provided by company policies and procedures.
- Ability to understand and complete all given directives in a timely manner.
- Ability to communicate clearly whether verbally or in writing
- Basic understanding of compliance software and job specific information technology
- ?Adherence to all industry standards set forth by Local, State, and Federal regulations.
- Capacity to work autonomously to achieve daily directives and department goals.
- ?Flexible work schedule required; to include covering a vacant shift and/or facility issues in emergency situations as needed.
- ?Represent the company in a professional manner when communicating or interacting with all local community, state, or federal officials.
- ?Observe and maintain all safety procedures and protocols
Additional Functions*: ?
- Ability to be flexible and work in various sectors of the department or company as needed and/or requested.
- ?Ability to listen well and communicate effectively orally and in writing with various audiences.
- ?Ability to use initiative and independent judgment appropriately.
- ?Ability to apply appropriate public relations skills in various situations and circumstances and to facilitate change as needed.
- The ability to work in a fast-paced, rapidly changing, and challenging environment.
- ?Must be proficient in Windows based software and point of sale applications.
- ?Must have excellent communications skills and attention to detail.
- ?Ability to interpret, understand, and comply with complex statutes, ordinances, regulations, standards, and laws.
- ?Understanding of applicable federal, state, and local laws and regulations as they pertain to the industry, personnel law, safety regulations, local municipal codes and organizational rules, regulations, directives and standard operating procedures.
- ?Ability to establish and maintain effective working relationships with employees, management, governmental agencies, community members and the general public.
- ?Ability to use standard office equipment, computer equipment and software including word processing, database management, spreadsheet applications and electronic mail.
- Additional Requirements*: ?
- ?Must be a minimum of 21 years of age
- ?Must pass any and all required background checks
- ?Must be and remain compliant with any and all legal or company regulations for working in the industry
Minimum Education and Experience*: ?
- High School Diploma or equivalent
- Previous Retail Management experience preferred
- Equivalent combinations of education and experience may be considered, including internal experience.
Working Conditions*
- While performing the duties of this job, the employee is regularly required to perform grasping, talking, hearing, seeing, standing, sitting, bending, twisting, climbing and repetitive motions.
- PHYSICAL DEMANDS: Must be able to lift, carry and balance up to 40 pounds (100 pounds with assistance)
- Must be able to tolerate dusty, strong smelling marijuana odors, cleaning chemicals and be able to tolerate exposure to various products.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 10 hour shift
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Cleveland, OH 44103: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 3 years (Required)
Work Location: One location
Apply for this job with Shangri-La Dispensaries
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JOB DESCRIPTION
About Mother Earth Wellness
Mother Earth Wellness is a vertically integrated cannabis cultivator, processor and dispensary operator located in Rhode Island. We are currently constructing a state-of-the-art facility to service the existing medical cannabis client base. Recreational cannabis will be legalized in Rhode Island December 1, 2022, bringing the addressable market to over 1 million consumers in a 50-mile radius.
Mother Earth Wellness brings extensive customer service knowledge, restaurant ownership, design capabilities, construction experience to the market, and our Pawtucket, Rhode Island location, currently under construction, is slated to open this year in October. We are seeking a fully qualified and experienced Marketing Director to join our team during this exciting time in our journey. We are willing to relocate the right individual from anywhere in the USA and offer a benefits’ and a competitive salary.
Role Responsibilities
The role of Marketing Director is to work collaboratively with Mother Earth’s ownership team, and other management team members including but not limited to Dispensary operations manager, Assistant manager, Inventory manager and other related staff as needed for the expressed purpose of creating new customer acquisition and customer retention strategies.
The Marketing Director will be evaluated based on specific and measurable goals and objectives related to the growth of new customers and the retention of existing customers related to digital consumer marketing outcomes.
The Marketing Director is responsible for developing and maintaining a healthy and collaborative working relationship with each manager to achieve the goals and objectives of the position. One key success element for the position of Marketing Director will depend on the individual's ability to effectively build and grow a sense of collaborative engagement, activation, and execution among the management team to effectively create, develop, plan, and execute the company’s consumer marketing strategies.
Collaboration will include advance planning for website updates, product launches, consumer promotions, customer acquisition strategies, customer retention strategies, data collection, analysis and reporting related to marketing, 3rd party software integration needed for successful execution of marketing elements, and the general support of each manager as it relates to their individual roles.
The Marketing Director will be held to high standards of performance, complete and timely execution of strategic marketing plan, marketing campaigns, meet assigned deadlines, meet and or exceed measurable objectives.
Job Duties
The Marketing Director will represent the brand in a consistent and professional manner and be held to high standards with respect to working with colleagues, partners, 3rd party vendors and other outside contractors.
The position of Marketing Director is required to be a thought leader through continuing education related to the role of marketing. A deep grasp of marketing strategies, tactics, market research, consumer research, media placement, trends and best practices in creative and visual presentation of the brand and other areas related to the successful execution of the strategic marketing plan.
Essential Functions
Specifically, The Marketing Director is responsible for executing the following;
1. Website management
- Maintain company website that was developed by Range Marketing
- Develop and execute website strategies to grow new customer acquisition
- Develop and execute website strategies to retain existing customers
- Stay current with web site updates related to company information, product information and other related digital content
2. SEO and SEM optimization
- Create, develop and execute effective and efficient SEO and SEM strategies
- Update as needed to grow site traffic from potential customers and existing customers
3. Track and report all Website metrics
- Prepare and present website analytics weekly to include unique users, consumer sessions, origin of traffic and other traditional metrics
- Track all website metrics on a google sheet and provide weekly updates related to the metrics
- Provide access to all management for review
4. Social Media Management
- Create, develop and execute marketing strategies that grow the engagement of users
- Create, develop and execute marketing strategies that grow the number of unique followers and users
- Maintain Twitter account and engagement
- Post a minimum of 1X per day on IG
- Post a minimum of 1X per week on Facebook
- Work with the existing RI cultivator base on their new and upcoming products
- Work with local social influencers to build the mother Earth wellness brand in the new recreational market
- Prepare and present social media analytics to include unique followers, reshapes, reports and other traditional metrics
5. 3rd Party Digital Marketing Management
- Create, develop and execute advertising campaigns, ad placement, measurement and reporting of metrics for the following platforms: Leafly, Dutchie, Weedmaps, IheartJane, PotGuide.
6. 3rd Party Software Integration with marketing related platforms in use at retail
- Working with retail managers to support images, product descriptions, promotions, and other consumer facing communication
- Create, develop and execute marketing elements where applicable within each software platform
- Create, develop and execute consumer loyalty program via SpringBig
- Maximize the effectiveness of Dutchie on-line ordering platform
- Work within our menu board integration to keep it updated as needed
7. Support CRO with respect to the following
- 3rd party design of marketing, collateral, packaging and other materials
- Vendor promotional program integration with Diem Strategic Marketing Plan
- Other marketing support as needed
Essential Skills and Strengths
Strong written and verbal communication skills, strong teamwork skills and positive relations skills to be successful. Self-motivated and has the ability to work independently and make decisions. Utilizes time effectively to complete unfinished tasks within organization. Excellent organizational skills, detail oriented. Pleasant, professional, and personable. Able to work well under pressure, resolve conflicts, prioritize tasks, and follow through with ideas. Ability to lead and motivate a team.
REQUIRED EDUCATION & EXPERIENCE:
- Minimum of 2 years of experience in the cannabis industry
- A strong background in photography and graphic design
- Action-oriented and solution driven with the ability to thrive in a fast-paced environment.
- Experience working in retail and customer service experience highly desirable.
- Bachelor’s Degree in Marketing or equivalent in professional and life experience.
- Must be authorized to live and work in the U.S.
- Must be able to pass a criminal background check.
- Must be at least 21 years old.
Benefits offered:
- Health insurance (50%*): Medical, Dental, Vision
- Employee discounts
Schedule
- 8 hour shifts
- Occasional Weekend Hours Required
Job Type: Full-time
Pay: $80-100k per year
Work Location: One location
THE MOTHER EARTH WELLNESS MISSION:
Mother Earth Wellness seeks to foster a robust and inclusive cannabis organization by providing a premium, unmatched customer-focused retail experience, and producing quality and mindfully created cannabis products. We care about the world we live in and want to do our part as responsible business owners by following sustainable business practices.
Our goal is to build a world class team that will continue our mission of helping to shape the future of cannabis and bettering our customers’ lives with cannabis. How will we achieve this? By offering unrivaled quality, consistency, and meticulously curated products that satisfy our customers’ unique, individual needs.
When it comes to the customer service experience, our dispensary will set a new standard of excellence, emphasizing health and wellness. As a team that is committed to our values, our people and our communities, we are looking for people who are inspired by our vision and stay dedicated to our mission as we continuously grow.
EEO STATEMENT:
Mother Earth Wellness, LLC is an equal opportunity employer and celebrates the population of differences, and does not discriminate in its hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.
Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
- Self-determined schedule
- Weekend availability
Experience:
- Marketing management: 2 years (Required)
- Social media management: 2 years (Required)
Work Location: One location
Apply for this job with Mother Earth Wellness
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Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
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JARS Cannabis
Marketing Director
Ready to elevate your career path to a new all-time high?
JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration.
Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.
Does this spark your interest? If so, we’d love to hear from you!
The Marketing Director is responsible for strategizing, conceptualizing and supporting the marketing department.
· Direct and implement JARS communications, influencer, digital, advertising, shopper marketing, partnerships and events strategies.
· Analyze insights, build target markets and identify effective marketing approaches.
· Foster and build the marketing department by identifying business priorities, KPIs/OKRs and effective team structure.
· Forecast, draft, implement and oversee the department’s budget.
· Collaborate and work cross-functionally with senior executives to develop growth plans for the organization.
· Recruit, interview, hire and train supervisory staff in the marketing department.
· Oversee the daily workflow of the department.
Requirements
A successful candidate will have:
· 5-10 years of experience in marketing, business or related field required.
· Bachelor’s Degree; Master’s degree preferred.
· Track record of building brands and marketing structure.
· Thorough understanding of market development, marketing strategies and practices.
· Strong analytical, organizational, problem-solving and leadership skills.
· Demonstrable knowledge or passion of the cannabis industry or related industry and communities involved.
Full-Time
$80K-$90K per year
JARS Cannabis is an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Job Type: Full-time
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- What is your interest in joining the JARS team as a Marketing Director?
- Why would you be an exemplary candidate for this position?
- Do you have experience in Retail Marketing? If yes, please explain.
- If you were an animal, which kind of animal would you be and why?
Experience:
- Marketing: 4 years (Required)
- Performance marketing: 1 year (Preferred)
- Advertising: 1 year (Required)
- Branding: 1 year (Preferred)
- Creative Marketing: 1 year (Preferred)
- Retail Cannabis: 1 year (Preferred)
- SEO: 2 years (Preferred)
Work Location: One location
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Summary
The Director of Digital Marketing develops and deploys the Digital Marketing Strategy for Acreage Holdings and affiliate brands. This position works with National and Local Marketing teams to ensure consistent brand representation and ensures the development of a seamless omnichannel experience for our consumers as well as a steady stream of content aimed at digitally engaging our customers and industry stakeholders.
Essential Functions and Responsibilities
- Develops and executes the Acreage Holdings digital marketing plan in collaboration with the CMO and Director of Brand Strategy.
- Collaborates with Acreage’s technology team to ensure seamless integration of digital and retail/merchant platforms
- Ensures all digital campaigns fully comply with relevant jurisdictional guidance on marketing and content
- Oversees the company’s digital marketing assets and channels (website, SEM and SEO, emails, and social media accounts) to ensure brand and message consistency and performance
- Collaborates with Sales, Marketing and Retail staff to develop and deliver relevant content aimed at attracting customers to the company’s website and social medial platforms
- Manages the company’s digital content calendar and strategy via on-going communication and collaboration with Operational Management
- Ensures digital creative and media vendors, consultants, and other key vendors (SEO vendors, analytics consultants, etc.) deliver contracted results in alignment with established scope, budget, and timelines
- Manages the company’s SEO and lead creation budget in collaboration with retail, sales, and marketing management
- Partners with Marketing and Retail staff to ensure digital strategies align with purchase funnel management strategies.
- Works closely with members of the marketing team ensure analytic insights inform content and campaign development
- Ensures issues, inquiries, and leads received via website or social media platforms are communicated to appropriate team members for resolution
- Coordinates responses, where necessary, to customer complaints or concerns submitted via digital platforms
- Monitors ROI of digital marketing campaigns and strategies to inform future budgetary planning and business decisions
- Serves as the company’s subject matter expert on digital marketing, social media, digital analytics, and web content development
- Works closely with the Director of Communications to develop and deploy special interest content aimed at driving website and social media traffic
- Reviews online statistics in conjunction with industry trends to optimize online marketing performance
- Maintains expertise and currency on cannabis industry media and marketing trends
- Performs other related duties as assigned
- Conducts regular cross-functional meetings to assess goal, objective, and task performance
- Supports building an inclusive culture where employees thrive, and organizational goals are achieved
- Leads, manages, and develops a high-performing team through effective communication, empowerment, coaching, and development techniques.
- Actively models Acreage Values
- Fosters a success-oriented, accountable, and ethical environment.
Qualifications
Education and Experience
- Bachelor’s degree in Digital Marketing, Information Technology, or closely related field
- Ten or more years of experience as a Digital Marketing professional
- Five years of experience developing and implementing marketing strategies with a cross-functional team across multiple territories
- Demonstrated experience with building an omnichannel experience that drives results
- Demonstrated knowledge of and experience with online marketing tools and best practices
- Ten or more years of hands-on experience with SEO, Google Analytics and social media software
- Basic knowledge of web design and administration
- Proven technical writing expertise with the demonstrated ability to document policies, processes, and procedures
- Exceptional verbal and written communication skills
- Sense of ownership and pride in your performance and its impact on company’s success
- Experience managing creative/marketing deliverables and budgets, with an emphasis on efficiency and agility
- Social media strategy, management and tracking experience (Facebook, Instagram, Twitter, YouTube) including SEO management and contact development
- Ability to multitask and be accountable in an exceptionally fast-moving environment with multiple stakeholders
- Knowledge of the Cannabis industry and cannabis consumer culture is preferred
Computers and Technology
- Highly proficient with merchant platforms
- We would like to push the envelope with flavor and texture
- Highly proficient in Microsoft Word, Excel, PowerPoint and Outlook
- Highly proficient in video and chat collaboration tools (Teams, Zoom, Google, etc.)
- Highly proficient with Adobe and other creative development tools
Mandatory COVID-19 Vaccination Policy
Acreage Holdings, Inc. and its affiliated companies (collectively, the “Company”) value the health, safety and wellbeing of its employees, customers, their families, and other visitors of our offices and facilities and have instituted several safeguards and protective measures, including mandatory vaccination requirements, to prevent the spread of COVID-19 exposures and infections. Accordingly, the Company’s Mandatory COVID-19 Vaccination Policy requires all new hires to be fully vaccinated against COVID-19 in order to be eligible for employment with the Company, except for individuals with a documented and approved medical or religious exemption, or other exemption as provided under applicable law.
For purposes of this Mandatory COVID-19 Vaccination Policy, an individual is considered fully vaccinated when two weeks have passed following receipt of the second dose in a two-dose vaccination series (such as Pfizer or Moderna) or two weeks have passed following a single-dose vaccination (such Johnson & Johnson). Additionally, candidates who accept an offer of employment will be provided with instructions for securely submitting proof of COVID-19 vaccination prior to the individual’s start date, as well as the Company’s process for requesting and completing an applicable medical or religious exemption form. No medical documentation should be submitted to the Company prior to receiving such instructions from the Company’s recruiter or other designated human resources professional.
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Sales & Marketing Director - Cannabis Distillate & Bulk Ingredients
Volta Biotech
1 year ago
Volta Biotech is a marijuana/hemp processing and refinement company. We can extract 50 pounds every 30 minutes with ethanol. On the marijuana side we sell bulk THC distillate ( voltabiotech.com). On the hemp side we sell bulk CBD crude to end-formulators nationwide ( vb-labs.com). We're in a new building that is well maintained and well lit with security cameras for 24 hour monitoring.
Our wiped film distillation capacity is 4 liters per hour. We have relationships with distribution companies and brokers and seek our own account executives selling directly to processors that use our distillate. We have some designs for retail products of our own but will take time to formulate the product itself - our focus is on bulk distillate. We do cryogenically cold ethanol extraction, decarboxylation, distillation, homogenizing, and spray drying processes. We also have an analytical HPLC to help with product formulation and verifying plant material from farmers.
We need a full time person dedicated to pushing hundreds of liters of distillate a month - direct to brands, through brokers - by any means necessary. Somebody well organized that can have an assistant help them and work it all in a CRM.
We’re graduating from 100 liters and one product to two products and hundreds of liters in sales a month, ready to take the next step in organization with developing some finished products as well in 2023.
The ideal candidate is an individual already experienced with cannabis sales, wants to scale from from producing 100 liters a month to hundreds of liters per month and has the vision to do so - in distillate, water soluble powder, and FECO. Candidate must already be living in the Oklahoma City metro area to be eligible for this job.
Scope of work: sales and marketing, managing accounts and business development
Review: weekly and monthly
Benefits
Salary with monthly estimated sales bonus
Annual development bonus allocation is 2.5% of all annual salaries, if you score a 3.4 or above you're eligible for a bonus, capped at 10% per individual. This considers unplanned absences, attitude, etc.
Health Insurance – we pay 50% (United Healthcare UHC Bronze Choice Plus POS 5000 BRNE)
PTO 1 hour per 20 hours worked (13 days/year), 1 hour per 17 hours after 5 years, 1 hour per 14 hours after 10 years
Paid holidays
401k eligible 6 months after start date with expense ratio options ranging from 0.064% to 0.07% AUM
Optional https://www.thisisalice.com/how-it-works/ registration for pre-tax eligible expenditures savings (especially beneficial for families)
Gusto Cashout – free and no risk tool for employees to cover expenses between paydays
Can't find a position that fits your skill set but want to express interest in working at Volta Biotech? Feel free to email your resume and a cover page that explains you and why you'd like to work here to [email protected].
We love people with a tech savvy or mechanically inclined background regardless of position. The tech in Volta Biotech is real!
Job Type: Part-time
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Job Details:
Company: Aruna
Position: Director of Marketing and Brand Development
Pay: $80,000+ (DOE)
Location: Lee, MA
Remote (Y/N): Hybrid/Flexible
Full Time – Direct hire (FTE)
Job Description:
Reporting to VP, Operations, the Director of Marketing and Brand Development is responsible for drafting and implementing branding, marketing, and new product development initiatives at Aruna. The Director of Marketing and Brand Development’s oversight includes new product development/brand releases, consumer engagement and promotional strategies, retail and wholesale marketing initiatives, and overall development of Aruna’s brands with input from key stakeholders.
RESPONSIBILTIES
- Spearhead Aruna’s brand generation process, identifying and prioritizing specific roll-outs based on product availability and market trends
- Plan and implement Aruna marketing initiatives, strain releases, and consumer engagement events calendar in coordination with Wholesale Manager and other relevant stakeholders.
- Work with Wholesale Manager and key Aruna stakeholders to share, implement, and refine best practices related to marketing and sales initiatives of Aruna brands on an ongoing basis.
- Develop and manage marketing initiatives and prioritization strategies based on overall brand messages, company goals, and geographic targets
- Work with the Wholesale Manager to execute direct-to-consumer engagement communications, consumer and business-to-business (B2B) marketing, and overall marketing efforts
- Coordinate with Wholesale Manager and production stakeholders to maximize Aruna exposure and participation in relevant industry-wide events
- Manage budgets, reporting, and KPI metrics for marketing activities
- Oversee all high-level partner relationships with advocacy groups, cannabis listing sites, business collaborators, etc.
- Provide competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparison of product mix with key competitors
- Create and implement effective customer engagement tactics
- Lead a cross-functional brand development process centered around innovative and culturally relevant messaging geared toward brand integrity and customer sensibilities
- Develop strategy to measure and analyze marketing impact, and the profitability/ROI of marketing expenditures
- Work with Wholesale Manager in creation of marketing and sales content assets for Aruna brands
- Oversee the execution of content and social media strategy to boost customer engagement and brand awareness through cultivation of both internal and external assets and resources
- Work with Wholesale Manager to develop and execute ongoing marketing initiatives to promote consumer engagement
QUALITIFCATIONS
- Minimum 2 years experience in marketing, growth marketing, retail/wholesale sales, and new product development in a regulated cannabis market (Massachusetts preferred)
- Must be able to thrive in a fast-paced, quick-changing environment
- Must pass a CORI background check and be willing to submit personal information to become a licensed state agent.
- Must possess strong verbal, written, and interpersonal communication skills to interact with team members and senior support personnel
- Able to initiate and follow through on work independently
- Able to work collaboratively in a team environment.
- Able to work in a fast-paced environment.
- Able to maintain confidentiality.
- Decisive, with the ability to exercise independent judgment.
- Detail-oriented.
- Professional demeanor, strong work ethic.
- Self-starting, with an entrepreneurial spirit
- Team player with excellent communication skills
- Knowledge of market, consumer perception of brands/products, and state-compliant research practices and techniques
- Project management skills, with experience running large scope projects with cross over departments
- Bachelor’s degree in Marketing, Graphic Design, Communications, or other relevant field, preferred but not required
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Lee, MA 01238
Apply for this job with Aruna
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Job Details:
Company: Aruna
Position: Director of Marketing and Brand Development
Pay: $80,000+ (DOE)
Location: Lee, MA
Remote (Y/N): Hybrid/Flexible
Full Time – Direct hire (FTE)
Job Description:
Reporting to VP, Operations, the Director of Marketing and Brand Development is responsible for drafting and implementing branding, marketing, and new product development initiatives at Aruna. The Director of Marketing and Brand Development’s oversight includes new product development/brand releases, consumer engagement and promotional strategies, retail and wholesale marketing initiatives, and overall development of Aruna’s brands with input from key stakeholders.
RESPONSIBILTIES
- Spearhead Aruna’s brand generation process, identifying and prioritizing specific roll-outs based on product availability and market trends
- Plan and implement Aruna marketing initiatives, strain releases, and consumer engagement events calendar in coordination with Wholesale Manager and other relevant stakeholders.
- Work with Wholesale Manager and key Aruna stakeholders to share, implement, and refine best practices related to marketing and sales initiatives of Aruna brands on an ongoing basis.
- Develop and manage marketing initiatives and prioritization strategies based on overall brand messages, company goals, and geographic targets
- Work with the Wholesale Manager to execute direct-to-consumer engagement communications, consumer and business-to-business (B2B) marketing, and overall marketing efforts
- Coordinate with Wholesale Manager and production stakeholders to maximize Aruna exposure and participation in relevant industry-wide events
- Manage budgets, reporting, and KPI metrics for marketing activities
- Oversee all high-level partner relationships with advocacy groups, cannabis listing sites, business collaborators, etc.
- Provide competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparison of product mix with key competitors
- Create and implement effective customer engagement tactics
- Lead a cross-functional brand development process centered around innovative and culturally relevant messaging geared toward brand integrity and customer sensibilities
- Develop strategy to measure and analyze marketing impact, and the profitability/ROI of marketing expenditures
- Work with Wholesale Manager in creation of marketing and sales content assets for Aruna brands
- Oversee the execution of content and social media strategy to boost customer engagement and brand awareness through cultivation of both internal and external assets and resources
- Work with Wholesale Manager to develop and execute ongoing marketing initiatives to promote consumer engagement
QUALITIFCATIONS
- Minimum 2 years experience in marketing, growth marketing, retail/wholesale sales, and new product development in a regulated cannabis market (Massachusetts preferred)
- Must be able to thrive in a fast-paced, quick-changing environment
- Must pass a CORI background check and be willing to submit personal information to become a licensed state agent.
- Must possess strong verbal, written, and interpersonal communication skills to interact with team members and senior support personnel
- Able to initiate and follow through on work independently
- Able to work collaboratively in a team environment.
- Able to work in a fast-paced environment.
- Able to maintain confidentiality.
- Decisive, with the ability to exercise independent judgment.
- Detail-oriented.
- Professional demeanor, strong work ethic.
- Self-starting, with an entrepreneurial spirit
- Team player with excellent communication skills
- Knowledge of market, consumer perception of brands/products, and state-compliant research practices and techniques
- Project management skills, with experience running large scope projects with cross over departments
- Bachelor’s degree in Marketing, Graphic Design, Communications, or other relevant field, preferred but not required
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: One location
Apply for this job with Aruna
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
We are a private label CBD/Hemp manufacture that produces products (gummies, tinctures, creams, etc.) that are sold independent pharmacies and other professional businesses around the United States.
Excellence in quality and efficacy, for all of our hemp/CBD products, is the most important focus for us at Professional Hemp Oil LLC. We are a highly functioning team of pharmacists, chemists and hemp/cannabis leaders that currently own and operate independent pharmacies. We come from a background of serious data driven quality. This same level of meticulous expectation, high quality standards, and efficacious products is what we bring to the hemp/CBD industry.
As licensed professionals we know what it takes to create quality products and to deliver an amazing customer experience. We have had a passion to educate ourselves and to grow in this industry since 2018 .
This position is responsible to help market and grow our operations to the next level. This may include, but not limited to, email campaigns, social media management, industry related conventions, phone to phone sales, on site sales, any other way to expand our operations. This is a newly formed hybrid position that will impact both marketing and growth/sales. This position is new and the candidate will need to be able to formulate measurable strategies and be responsible for impacting the companies growth.
Successful candidates may have or be able to: give amazing customer experience, work independently, work with others, outgoing, sales driven, think outside the box, take initiative, proficient with logistics, sale to business owners and end users, be available to work industry shows for sales and product awareness.
For more information about our expanding company visit www.professionalhempoil.net
Please sent resume to info@professionalhempoil .net
Job Types: Full-time, Part-time
Pay: $31,200.00 - $52,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Vision insurance
Schedule:
- Monday to Friday
- Self-determined schedule
- Weekend availability
Supplemental pay types:
- Bonus pay
- Commission pay
Ability to commute/relocate:
- Chambersburg, PA 17201: Reliably commute or planning to relocate before starting work (Required)
Education:
- High school or equivalent (Required)
Experience:
- Social media management: 1 year (Preferred)
- Marketing: 1 year (Preferred)
- B2B marketing: 1 year (Preferred)
Work Location: Hybrid remote in Chambersburg, PA 17201
Apply for this job with Professional Hemp Oil LLC
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Are you a smart, data-driven marketer who loves tying systems together? Do you have experience seeing information flow from web to MarOps to CRM in an automated fashion? Did you ever build Rube Goldberg experiments as a kid? If so, GreenLit wants to talk to you!
Hello, we’re GreenLit Marketing, a women-owned remote digital marketing agency that specializes in providing best in class solutions to growing small and mid-size companies across a multitude of industries including tech, professional services and more!
The Director of Technology Services at GreenLit Marketing is a critical managerial and delivery oversight position that focuses on managing the marketing technology team. As a Director of Technology Services, you will need to be able to meet with clients as needed to solutions plan, develop strategic solutions with assistance from the team, and review the implementation (and sometimes jumping in there to help...we all get our hands dirty at GreenLit, including our CEO).
This role will directly supervise the web development and marketing operations team. You should be familiar with the flow of inbound and outbound leads, including website development on the Wordpress and Hubspot platforms, marketing operations systems like Marketo and Hubspot, CRMs like Dynamics or Salesforce, API integrations, tracking and analytics and paid media. Experience is information architecture and database management is a must! While you will not be expected to do all of these things, you should be familiar enough to recommend solutions and to QA work.
Responsibilities:
- Manage a small technical delivery team of employees and vendors (please note, we do not outsource outside of North America and Europe).
- Act as a subject matter expert consulting with client services team members, clients and delivery team as needed.
- Solid solution planning and information architecture skills with presentation development to showcase how the solutions will flow from one system to another.
- A keen eye for detail and experience in the Quality Assurance process to ensure that all work meets or exceeds our quality expectations.
- Coaching experience providing feedback on processes, work and procedures to improve operational efficiency and team performance.
- Managerial oversight on time, ensuring the work is done within the budget. Identifying skill gaps and opportunities for professional development.
Requirements:
- High level of EQ (emotional intelligence and empathy)
- Problem-solving and solutions oriented attitude
- Ability to succinctly explain optimal solutions and the pluses and minuses of each while aligning with the technical proficiency of the audience (meaning, don't talk down to people, we are educators who empower our clients with the knowledge they need to make an informed decision).
- Honesty and integrity: this is a core value at GreenLit Marketin; we always tell the truth to our prospects and clients
- Ability to work in a fast paced environment
- A fantastic team player with little need for supervision
- Time management and ability to meet deadlines
- Excellent verbal and written communication skills.
- Experience seeing projects through from beginning to end and revising as needed.
- Strong supervisory and leadership skills.
Qualifications:
- At least 5 years of experience utilizing different marketing technology to create efficient strategy or related experience required. MUST be able to demonstrate experience;
- At least 3-5 years of experience with the following:
- Wordpress
- Marketo
- Hubspot
- Mailchimp
- Salesforce
- Google Analytics
- And how these systems interact with applicable
- 5-7 years of experience with reporting procedures
- 3-5 years of experience with Paid Media
About GreenLit Marketing
GreenLit Marketing is a digital marketing agency with a client-focused mindset. We believe in the power of client education and strive to create strategies that are a best-fit for our clients.
Women-owned, and growing quickly. Fully remote team.
We love working with people who:
- Are honest
- Have a growth-mindset
- Creative, but are also analytical
- Collaborative
- Innovative
GreenLit Marketing provides full-scale marketing department services to a wide range of businesses, generally focusing on growing small to mid-sized companies. Our affiliate company, Mary Jane Marketer, also provides full-scale customer service training and marketing department services to businesses operating in the cannabis industry.
This is a remote, work from home position. You may be located anywhere within the US or Canada. Must be authorized to work in the United States or Canada, we do not offer sponsorship. We are a United States based company that works with an Employer of Record (EOR) to manage Canadian workers.
As a small, but mighty agency, our clients value our friendly, get things done, attitude combined with our high quality of work. We are experiencing 3X growth this year and while we’ve been in business for 3.5 years and have ironed out much of our process and procedures, we want to be transparent about our organization’s strengths and where we have challenges so that you can know before you apply:
Pros:
- Your voice matters! Like the late, great, RBG we value dissent. Don’t like something? Tell us! We’ll do what we can to make it better.
- Flexible schedule: show up to meetings and get your work done; otherwise your time is yours
- Growth opportunities: our agency is growing, so you have the opportunity to define your role as we grow
- Independent work - no micromanaging here (seriously, who has time for that?)
- Global clients in a multitude of industries means that there’s always something interesting to learn
- Learn from the experts: our team has a wealth of knowledge having worked in many industries and done nearly every marketing, sales and operations campaign. From award-winning branding campaigns to integrating software subscription payments and launching all manners of websites in between. We’ve done it all and we love to share our expertise!
Challenges:
- We’re small but mighty. Working for a small business can be challenging for those used to having everything available. We’ve developed an extensive onboarding process to get you up to speed quickly and have optimized our project management systems. However, on occasion you may have to create a template or process from scratch. This can be great for people who love problem solving!
- Remote work culture - working remotely means you need to have the discipline to manage your time and workload with minimal supervision. This can be challenging for those that want a super social work environment. While we are very social with each other on calls and have fun company happy hours, working remotely can be lonely for some.
Job Type: Full-time
Pay: $85,000.00 - $95,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
Schedule:
- Monday to Friday
Education:
- High school or equivalent (Required)
Experience:
- Marketing Strategy: 5 years (Required)
- Paid Media: 3 years (Required)
- Reporting Procedures: 5 years (Required)
Work Location: Remote
Apply for this job with GreenLit Marketing LLC
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Hot Box Cookies is a growing cookie gift delivery company who is scaling
nationwide quickly! Our mission is to put smiles on peoples' faces through
our amazing sweet treats, give-back programs, and awesome in-store and
delivery experiences.
But we can't do it without you and a data-driven marketing strategy.
The Marketing Director will be developing and executing strategic and
tactical marketing plans and implements campaigns, social media, public
relations, and advertising that drive traffic, sales, and corporate
partnerships.
Essential Duties & Responsibilities
Please note this job description is not designed to cover or contain a
comprehensive listing of activities, duties or responsibilities that are required
of the employee for this job. Duties, responsibilities and activities may
change at any time with or without notice.
?Oversee all local marketing, communications, public relations, and
promotion activities for Hot Box Cookies, including development of
branding and collateral, product-related marketing, communications,
social and digital advertising, and media relations. Work closely with
the executive team to implement corporate and local visions for brand
representation and marketing goals.
?Build data strategy and communicate business intelligence insights to
executive team, store managers, corporate partners, and vendors.
?Develop and implement strategic marketing plans for each Hot Box
Cookies revenue stream – traditional in store, direct to consumer,
retail, apparel, cannabis, and more.
?Oversee development and production of advertising, signage,
collateral, press materials and events that support sales, marketing
programs, and brand awareness.
?Maintain research database by identifying and assembling marketing
information; Develop new uses for existing products by analyzing
statistics regarding market development.
?Achieve financial objectives by preparing an annual budget; schedule
expenditures; analyze variances;
?Maintain and develop marketing staff by recruiting, selecting,
orienting, and training employees
?Other duties assigned.
Skills
?At least 5 years of marketing experience preferred.
?Possess a broad understanding of marketing projects ranging from
branding work, campaign development, production projects and digital
initiatives to reporting and strategy
?Possess ability to multi-task, act under pressure, and work with
multiple internal and external team members across several disciplines
and locations
?Strong understanding of marketing industry trends, issues and
emerging technology.
?Experience in the development and management of marketing,
advertising, public relations, lead generation, and lead nurturing
initiatives.
?Specialized knowledge of digital strategies, including best practices for
SEO, SEM, social media, Google AdWords and Google MyBusiness,
Yelp, email marketing, etc.
?Strong organization, detail orientation, initiative, decision making,
sense of urgency, collaboration and communication skills.
?Strong customer service orientation.
?Strong attention to detail, follow-up and excellent organizational skills.
?Ability to treat sensitive/confidential information with appropriate
discretion.
?Strong sense of urgency, adaptability, flexibility and resourcefulness.
?The ability to function professionally under pressure, while managing
multiple concurrent projects and deadlines.
?Proven competencies in software applications and programs,
particularly Microsoft Office, including Excel, Word, Power Point, and
Outlook. Excellent word processing and file management skills.
?Must possess personal tact, discretion and good judgment. Excellent
interpersonal, written and verbal communication skills.
Perks
?Competitive pay
?Health coverage
?401(k) match
?Paid time off
?Flexible hours
?So, so many cookies for you, your friends, and your family
We're excited for you to come grow with us!
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Saint Louis, MO 63108: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
Apply for this job with HOT BOX COOKIES
Apply now →
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Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
JARS Cannabis
Marketing Director
Ready to elevate your career path to a new all-time high?
JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration.
Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.
Does this spark your interest? If so, we’d love to hear from you!
The Marketing Director is responsible for strategizing, conceptualizing and supporting the marketing department.
· Direct and implement JARS communications, influencer, digital, advertising, shopper marketing, partnerships and events strategies.
· Analyze insights, build target markets and identify effective marketing approaches.
· Foster and build the marketing department by identifying business priorities, KPIs/OKRs and effective team structure.
· Forecast, draft, implement and oversee the department’s budget.
· Collaborate and work cross-functionally with senior executives to develop growth plans for the organization.
· Recruit, interview, hire and train supervisory staff in the marketing department.
· Oversee the daily workflow of the department.
Requirements
A successful candidate will have:
· 5-10 years of experience in marketing, business or related field required.
· Bachelor’s Degree; Master’s degree preferred.
· Track record of building brands and marketing structure.
· Thorough understanding of market development, marketing strategies and practices.
· Strong analytical, organizational, problem-solving and leadership skills.
· Demonstrable knowledge or passion of the cannabis industry or related industry and communities involved.
Full-Time
$80K-$90K per year
JARS Cannabis is an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Job Type: Full-time
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- What is your interest in joining the JARS team as a Marketing Director?
- Why would you be an exemplary candidate for this position?
- Do you have experience in Retail Marketing? If yes, please explain.
- If you were an animal, which kind of animal would you be and why?
Experience:
- Marketing: 4 years (Required)
- Performance marketing: 1 year (Preferred)
- Advertising: 1 year (Required)
- Branding: 1 year (Preferred)
- Creative Marketing: 1 year (Preferred)
- Retail Cannabis: 1 year (Preferred)
Work Location: One location
Apply for this job with Jars Cannabis
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
We are a private label CBD/Hemp manufacture that produces products (gummies, tinctures, creams, etc.) that are sold independent pharmacies and other professional businesses around the United States.
Excellence in quality and efficacy, for all of our hemp/CBD products, is the most important focus for us at Professional Hemp Oil LLC. We are a highly functioning team of pharmacists, chemists and hemp/cannabis leaders that currently own and operate independent pharmacies. We come from a background of serious data driven quality. This same level of meticulous expectation, high quality standards, and efficacious products is what we bring to the hemp/CBD industry.
As licensed professionals we know what it takes to create quality products and to deliver an amazing customer experience. We have had a passion to educate ourselves and to grow in this industry since 2018 .
This position is responsible to help market and grow our operations to the next level. This may include, but not limited to, email campaigns, social media management, industry related conventions, phone to phone sales, on site sales, any other way to expand our operations. This is a newly formed hybrid position that will impact both marketing and growth/sales. This position is new and the candidate will need to be able to formulate measurable strategies and be responsible for impacting the companies growth.
Successful candidates may have or be able to: give amazing customer experience, work independently, work with others, outgoing, sales driven, think outside the box, take initiative, proficient with logistics, sale to business owners and end users, be available to work industry shows for sales and product awareness.
For more information about our expanding company visit www.professionalhempoil.net
Please sent resume to info@professionalhempoil .net
Job Types: Full-time, Part-time
Pay: $31,200.00 - $52,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Vision insurance
Schedule:
- Monday to Friday
- Self-determined schedule
- Weekend availability
Supplemental pay types:
- Bonus pay
- Commission pay
Ability to commute/relocate:
- Chambersburg, PA 17201: Reliably commute or planning to relocate before starting work (Required)
Education:
- High school or equivalent (Required)
Experience:
- Social media management: 1 year (Preferred)
- Marketing: 1 year (Preferred)
- B2B marketing: 1 year (Preferred)
Work Location: Hybrid remote in Chambersburg, PA 17201
Apply for this job with Professional Hemp Oil LLC
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Job Title: Director of Marketing
Compensation: $115K - $150K annual salary plus incentives
About Disruptive Beverage:
Disruptive Beverage is seeking an experienced Director of Marketing to oversee the launch and growth of an innovative cannabis beverage within the state of California. The Director of Marketing’s primary goal is to ensure a successful launch and to oversee the brand’s visibility throughout the state.
This position is a fit for someone who would describe themselves as creative, tactical, organized, data-driven, and innovative. This position will require the establishment of a new brands comprehensive marketing strategy, implementation and execution of the brand launch, and day to day management of all marketing activities.
Responsibilities:
- Responsible for designing, implementing, and maintaining the company’s overall marketing strategy
- Plan and execute campaigns for promotions, launching of new product lines, etc.
- Conduct research and competitor analysis to keep abreast of industry positioning
- Become an expert in marketing to the cannabis industry
- Oversee day to day management of social media channels
- Collaborate with third-party contractors to optimize SEO, SEM, and all web development updates
- Develop marketing material to directly support sales efforts
- Oversee third party marketing partnerships
- Represent the company at industry events
- Compile and organize marketing metric reports
- Spearhead influencer and celebrity relations
- Keep management abreast of plans, achievements, and key data points
- Understands industry-specific trends and landscapes
- Subject matter expert on both the cannabis and beverage industries
- Positively supports and contributes to Disruptive company culture
Knowledge, skills, & abilities:
- A proven track record of developing comprehensive marketing strategies
- Ability to clearly communicate value propositions and spread brand awareness
- Experience managing the full life cycle of marketing
- Creative with a drive to succeed
- Understanding of how to position products against competitors
- Customer focused attitude with robust problem-solving skills
- Proven ability to build a mass market brand
Education, experience, and skills:
- Bachelor’s degree (Preferred)
- 3+ years of sales of marketing experience within the cannabis industry
- Prior experience managing a team
- Cannabis beverage experience preferred
Job Type: Full-time
Pay: $115,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Commission pay
Ability to commute/relocate:
- Irvine, CA 92618: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 3 years (Required)
Work Location: Hybrid remote in Irvine, CA 92618
Apply for this job with Disruptive Beverage
Apply now →
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Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Ascend is looking for an experienced Field Marketing Director to support buildout of national marketing plans and then drive execution at the regional/ local level across 5 states and growing, as well as through our dispensaries. Our marketing plans will drive success for Ascend dispensaries and our cannabis brands during a critical growth phase for the company. The Field Marketing Director will be responsible for driving retail and brand performance by building go-to-market strategies and then implementing through management of Marketing Coordinators who sit in each of our markets.
- This role sits in either IL, MI, OH and is remote.
PRIMARY RESPONSIBILITES:
- Direct and plan the overall marketing strategy for Ascends national retail business which includes, but is not limited to:
- Marketing Activities, 360-degree and as relevant
- New Store Openings
- Activation of our in-house consumer product brands (Ozone & Simply Herb) and partner brands
- Loyalty programs
- Promotions
- Localized communication and messaging
- Events
- Targeted campaigns to drive traffic and sales, consumer awareness, and market share growth
- Store buildouts, from marketing standpoint (look, feel, experience)
- Pop-ops
- Community
- Deliver KPIs for retail and brand marketing across markets
- Work closely and in collaboration with our sales teams
- Act as a conduit between corporate marketing roles and sales representatives
- Drive decision making based on reporting, analytics, customer insight and retail performance, as well as analyzing cost and effectiveness of initiatives
- Curate an omni-channel strategy which yields ROI
- Build relationships with partners, vendors and entities to deliver sophisticated campaigns, ads and promotional activities
- Own and propose local marketing budgets
- Analyze and predict consumer/patient buying behaviors
- Work cross-functionally with sales, brand marketing, finance, and operations
- Establish and maintain expert knowledge of the latest innovations and opportunities to impact the marketing landscape
- Knowledge or willingness to learn state specific cannabis laws and regulatory compliance
- Must have knowledge of Microsoft office suite, including work excel, outlook, and PowerPoint
- Treat people with respect, keep commitments, inspire the trust of others, work with integrity and ethically, uphold organizational values
The successful candidate will possess and demonstrate the following skills/experience:
- Bachelor's Degree in Marketing or Business preferred, MBA a plus
- 8+ years of retail or field marketing experience
- 1 -2 years in Cannabis Experience ideal
- Demonstrated success managing a team
- Sharp creative eye, experience testing messaging and creative, and experience in building brand
- Ability to analyze performance marketing data, optimize plans and drive decisions and measures which impact the business
- Ability to lead through influence; strong cross functional partner
- Ability to manage/work with multiple vendors and partners & stakeholders
- Effective communication and organizational skills and detail orientation; can quickly build consensus around strategies and plan
- Willingness to travel and an interest in being in stores to learn and share
Ascend Wellness Holdings (AWH) is a vertically integrated cannabis cultivator, processor and dispensary operator with assets in Illinois, Massachusetts, Michigan, Ohio, New Jersey and Pennsylvania. We seek to foster a robust and inclusive cannabis organization through providing a premium, unmatched customer-focused retail experience and producing quality and mindfully created cannabis products. Our goal is to build a world class team that will continue our mission of helping to shape the future of cannabis and bettering our customers life with cannabis.
EEO STATEMENT:
Ascend Wellness Holdings, LLC and its subsidiaries is an equal opportunity employer and celebrate the population of differences, and does not discriminate in its hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.
Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.
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Cannabis Marketing Specialist
Description:
Expand brand presence in the Montana market place.
Explore and develop new strategies to boost sales.
Organize and execute events.
Create a budget for all activities.
Maintain a consistent knowledge of all company systems and products.
Stay up to date with industry trends.
Maintain a healthy presence in the community that is consistent with company standards.
Develop weekly reports to be delivered to the management team.
Retail:
Work with local store managers to create events and sales at each location.
Organize and execute events at retail locations.
Develop strategies for moving old and or overstocked inventory.
Online:
Maintain and be active across all social media platforms.
Maintain and be active on company website.
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Schedule:
- Monday to Friday
- Self-determined schedule
- Weekend availability
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Billings, MT 59101: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: Hybrid remote in Billings, MT 59101
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“Trulieve Grows One Patient at a Time”
If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!
At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.
Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.
Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.
Requisition ID: 2967
Remote Work Available: Yes
Job Summary
Trulieve’s Creative Director manages the creative direction of our three pillars: corporate, retail and brands (owned and partnered). They are accountable to ensure each project, no matter how big or small, produces world-class work. They will oversee multiple cross functional needs and requests from ask through execution, demonstrating team leadership, a strong point of view, and motivational skills throughout. They are experts in identifying and nurturing both great ideas and great talent. We’re always ambitious, infiltrating culture and changing minds and perceptions of every changing cannabis environment. Our work is set apart by its point of view, and we know we’re only as good as the last piece of work that went out the door.
Job Responsibilities
Maintain and grow our reputation as one of the world’s most trusted cannabis company’s- Grasp the business at the highest level and determine how to drive growth; consistently have a unique point of view dedicated to the interest of the customer first.
- Find creative opportunities on even the most challenging of markets/requests.
- Inspire work beyond traditional advertising; develop and foster inventive ideas with a point of view not constrained by the weight of regulatory influence.
- Push for unique ideas in social, digital and ideas that use innovative technology for the benefit of the customer.
- Solve problems by creating integrated systems
- Celebrate effectiveness as well as creativity
- Fight for smart ideas and find ways to make the impossible tangible
- Build cross functional relationships with a deep understanding of their challenges, their business needs, and the role of creative in their success.
- Manage the performance and career paths of multiple creative individuals.
Basic Qualifications
8-12 Years experience- Portfolio or samples of work demonstrating smart, brand-building ideas and executions
- Has independently led multiple pieces of business simultaneously
- Experience managing career growth and development of creative associates and designers
- Confidence in the understanding of business basics for which influence creative pathways
- Ability to multi-task across multiple pieces of business and meet tight deadlines in a fast-paced, ever-changing environment
- Strong interpersonal skills to work internally- excellent presentation skills
- Preferred knowledge of the plant, regulations or similar industry correlations (tobacco, alcohol, etc)
Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.
Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.
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Purpose
The Director of Marketing will develop and implement strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. This role will support all retail locations and Wholesale.
Core Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Design, plan and implement comprehensive marketing strategies and campaigns to create awareness of the company
- Design and implement store-by-store localized strategy to drive sales
- Design and implement store-by-store community driven events
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for promotions, launching of new product lines etc.
- Monitor progress and submit performance reports
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
- Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
- Analyze company's marketing strategy and suggest improvements
- “Listen” to the trends of the market and direct the market research efforts of the company
- Partner with top management to achieve retail objectives by directing and leading marketing projects.
- Lead, plan, manage and direct multiple new store opening events at any given time.
- Develop and drive customer acquisition and lifetime initiatives through CRM/Loyalty programs.
- Work with retail team and vendors to amplify key product strategies and product drops
- Full digital and social strategy responsibility.
- Track project progress and pre-determined ROI targets.
- Liaise with, and update progress to stakeholders and senior management.
- Work closely with cross-functional teams to ensure the project meets business needs.
- Prepare and review monthly, quarterly, and yearly budgets, and allocating resources appropriately
- Execute special projects on time and under budget
- Perform postmortem reports upon completion of each project to evaluate the success of each project and determine best practices
- Develop, maintain and use process tools including play books, project calendars and progress to deliver each project on time.
Qualifications
Required:
- Passion for and knowledgeable about Cannabis
- Passion for Cannanbis Culture
- Minimum 3 years of marketing, project management, team leadership and retail operations experience required
- Excellent organizational skills and ability to meet deadlines
- Ability to work and lead cross functional teams
- Must have excellent problem-solving skills
- Able to clearly outline objectives, and create, assess and evaluate timelines
- Consistently delivers high-quality outputs with strong attention to detail.
- Works effectively under tight deadlines, respond to changing priorities and coordinate multiple assignments and meet deadlines
- Refined proficiency in creative writing, public speaking, and interpersonal business communication.
Competencies
- Thorough understanding of the Cannabis industry
- Business Acumen
- Communication Proficiency
- Ethical Conduct
- Leadership
- Relationship Management
- Performance Management
- Personal Effectiveness/Credibility
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers. This position regularly requires long hours and frequent weekend work.
Physical Demands
While performing the duties of this job, the employee is regularly required to talk and hear. This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms and may be required to lift a minimum of 50 pounds.
Position Type and Expected Hours of Work
This is a full-time position. This position regularly requires long hours and frequent weekend work.
Travel
This position requires up to 50% travel. Very frequent travel outside of the local area and overnight. Some international travel may be required.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
TRP is an Equal Opportunity Employer
TRP is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive “Fam”. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability, veteran status or any other classification protected by law.
Job Type: Full-time
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At Proper Brands, we’re building a community of passionate, genuine people to grow the legal cannabis market. Together, we hold ourselves to the highest standard of quality in everything we do – from people to product and everything in between. At Proper, it’s not about being the biggest. It’s about being the best in what we do, demonstrating compassion, and improving people’s lives through cannabis. We believe that happy people make happy plants, and happy plants make happy people.
We have an exciting opportunity for a Director of Marketing to join our family here at Proper! The Marketing Director will join us on our journey to transform our bold ambitions for the Missouri medical cannabis market into a reality and will work out of our warehouse location in Rock Hill.
The Director of Marketing is responsible for driving strategy and growth across the company’s Marketing function. This position’s primary function is to develop and implement strategic initiatives and to monitor team performance to ensure goals and metrics are met or exceeded. This position is responsible for upholding Proper Cannabis’s mission, vision, goals, and objectives.
At Proper, full-time employees will receive medical benefits, paid time off, paid parental leave, 401K options, employee discounts and a competitive pay range based on experience. The schedule may occasionally include some weekend days.
Their responsibilities will include:
- Develop and measure digital marketing strategies, such as SEO, SEM, Branded Content, Programmatic Advertising, Email, SMS, MMS, Social, etc.
- Conduct AB and multivariate testing to optimize both traditional and digital marketing vehicles, including print, radio, email, website, etc.
- Develop loyalty program strategy to increase order frequency and ticket size
- Develop in store signage, merchandising to support company initiatives
- Ensure brand consistency through creative execution of all marketing vehicles
- Leverage primary and secondary marketing research to drive data-based decision making
- Identify KPIs, benchmarks and develop weekly dashboard
- Collaborate with other departments to ensure flawless campaign activations
- Develop strong vendor relationships
- Stay abreast of marketing and cannabis trends
- Manage marketing budget and ensure cost effective solutions, by conducting RFPs for new initiatives
- Build and manage marketing team
- Assist in executing cutting-edge marketing strategies, including go-to-market strategies, brand management, positioning, key-messaging, advertising/media, trade events, web, social media, and development of sales collateral for all channels.
- The Director of Marketing plays a mentorship role to key brand marketing personnel, assisting in the execution of their duties upon request, ensuring their professional growth, and essentially preparing marketing teams to take up functions in their absence.
Requirements:
Minimum Education: Bachelor's degree or higher from an accredited university, preferably in Business, Marketing, Communications, etc.
- 8+ years’ experience in a years of consumer product marketing experience with 3+ years of management experience, including a proven track record of success executing digital and retail marketing lifestyle campaigns
- Strong leadership and team management skills
- Ability to quickly adapt in a fast-paced, changing, and challenging environment
- Excellent communication skills, both written and verbal;
- Strong organizational skills and attention to detail
- Prior professional experience in marketing management required
- Strong Microsoft Office skills specifically with Word and familiarity with Social Media platforms such as Facebook, Instagram, YouTube, Twitter, etc.
- A proven track record in driving marketing results
- Cannabis Industry experience preferred; equivalent Marketing experience in comparable industry required.
This position may require local, day travel up to 30% of the time.
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At Proper Brands, we’re building a community of passionate, genuine people to grow the legal cannabis market. Together, we hold ourselves to the highest standard of quality in everything we do – from people to product and everything in between. At Proper, it’s not about being the biggest. It’s about being the best in what we do, demonstrating compassion, and improving people’s lives through cannabis. We believe that happy people make happy plants, and happy plants make happy people.
We have an exciting opportunity for a Director of Marketing to join our family here at Proper! The Marketing Director will join us on our journey to transform our bold ambitions for the Missouri medical cannabis market into a reality and will work out of our warehouse location in Rock Hill.
The Director of Marketing is responsible for driving strategy and growth across the company’s Marketing function. This position’s primary function is to develop and implement strategic initiatives and to monitor team performance to ensure goals and metrics are met or exceeded. This position is responsible for upholding Proper Cannabis’s mission, vision, goals, and objectives.
At Proper, full-time employees will receive medical benefits, paid time off, paid parental leave, 401K options, employee discounts and a competitive pay range based on experience. The schedule may occasionally include some weekend days.
Their responsibilities will include:
- Develop and measure digital marketing strategies, such as SEO, SEM, Branded Content, Programmatic Advertising, Email, SMS, MMS, Social, etc.
- Conduct AB and multivariate testing to optimize both traditional and digital marketing vehicles, including print, radio, email, website, etc.
- Develop loyalty program strategy to increase order frequency and ticket size
- Develop in store signage, merchandising to support company initiatives
- Ensure brand consistency through creative execution of all marketing vehicles
- Leverage primary and secondary marketing research to drive data-based decision making
- Identify KPIs, benchmarks and develop weekly dashboard
- Collaborate with other departments to ensure flawless campaign activations
- Develop strong vendor relationships
- Stay abreast of marketing and cannabis trends
- Manage marketing budget and ensure cost effective solutions, by conducting RFPs for new initiatives
- Build and manage marketing team
- Assist in executing cutting-edge marketing strategies, including go-to-market strategies, brand management, positioning, key-messaging, advertising/media, trade events, web, social media, and development of sales collateral for all channels
- The Director of Marketing plays a mentorship role to key brand marketing personnel, assisting in the execution of their duties upon request, ensuring their professional growth, and essentially preparing marketing teams to take up functions in their absence.
Requirements:
Minimum Education: Bachelor's degree or higher from an accredited university, preferably in Business, Marketing, Communications, etc.
- 8+ years’ experience in a years of consumer product marketing experience with 3+ years of management experience, including a proven track record of success executing digital and retail marketing lifestyle campaigns
- Strong leadership and team management skills
- Ability to quickly adapt in a fast-paced, changing, and challenging environment
- Excellent communication skills, both written and verbal;
- Strong organizational skills and attention to detail
- Prior professional experience in marketing management required
- Strong Microsoft Office skills specifically with Word and familiarity with Social Media platforms such as Facebook, Instagram, YouTube, Twitter, etc.
- A proven track record in driving marketing results
- Cannabis Industry experience preferred; equivalent Marketing experience in comparable industry required.
This position may require local, day travel up to 30% of the time.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
Ability to commute/relocate:
- St. Louis, MO 63144: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: One location
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Title: Marketing Director
Reporting Relationship: CEO
Job Description: When you join our team, you will help us grow our brand presence and visibility in the new 21+ market while maintaining our brand fundamentals. You will provide strategic direction for the marketing department and oversee marketing operations for the company. Responsibilities include developing and managing a budget, media purchasing and planning, merchandising, customer communications, website management, content creation, and more. You will be responsible for analyzing the return on investment for marketing activities and using those insights to improve the efficacy of the marketing budget.
At our locally owned and operated cannabis company, you will have the opportunity to highlight the best of New Mexico innovation, entrepreneurship, and achievement. Cannabis experience is not a requirement for this role, but an understanding of New Mexico’s unique demographics is a plus.
Key Responsibilities:
- Build customer recognition by championing and maintaining brand message, artwork guidelines, and company voice.
- Grow online traffic/sales through content development and maintenance of online menus and content development.
- Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Conduct market research to assess and ensure the most effective way to communicate with target customers
- Direct social networking strategies, company apparel, merchandise, and brand essentials program.
- Ensures all marketing development, brand packaging, and advertising follows RLD and CCD guidelines.
- Manage the development of brand packaging and ensure adherence to style guides.
- Forecast and manage fiscal marketing budget.
- Manage internal marketing team and external contractors. Includes hiring, corrective action, and time management as needed.
- Negotiate contracts for services needed to execute the marketing strategy.
- Oversees vendor management for merchandise, website, design, and media.
Qualifications:
- 5+ years of experience in retail or corporate marketing, preferably managing multiple sites/locations
- 5+ years of experience in management
- Excellent verbal and written communication skills
- Excellent interpersonal and organization skills
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Day shift
Ability to commute/relocate:
- Albuquerque, NM 87107: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 5 years (Required)
- Management: 5 years (Required)
- managing multiple sites/locations: 3 years (Required)
Willingness to travel:
- 25% (Required)
Work Location: One location
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About us: At The Blossom Farm, our mission is to improve people's lives through the goodness of cannabis and creating a superior kind of cannabis company. We fulfill our purpose by creating life-enhancing experiences in the communities we proudly serve, traversing our business lines with distinction and dedicating ourselves to shaping the future of cannabis. Our mission is to provide high-quality products to all, with education, curation, and transparency. Our high standards stand above others, take extreme pride in our work, and provide bigger results.
We are looking for talented people who are inspired by our ideals and wish to grow with us as we continue our expansion. While we are one of the largest operators in the country, we still operate with a startup mentality and prioritize execution in addition to strategy and ideation. If you value improving lives, joining the fastest growing and most unique industry in the world and establishing yourself as a leader in the space, we'd like to learn more about you.
Position Summary
We are looking for a Marketing Director to join us and help lead our company's marketing efforts, while establishing a foundation to build their dream team to create product roadmaps that launch and support our company wide initiatives. The Marketing Director will help execute initiatives that resonate with the target market and increase sales through engaging in activities including campaigns (print, web, social media, broadcast, etc.), corporate responsibility programs and sponsorships, company conferences, trade shows, and major events. An aspiration to own projects and surpass expectations, while finding solutions and delivering results within the intricacies of the highly regulated and rapidly flourishing cannabis industry is a must.
They will be responsible for providing guidance to our Marketing Department by evaluating and developing marketing strategies, coordinating marketing efforts, and communicating the marketing plans, while building awareness and positioning our company as a top quality brand in the cannabis market. The Marketing Director will be working closely with our Sales Department to develop a pricing strategy that will help us maximize profits and market share. This candidate must be an organized self-starter, professional with the ability to be outgoing and enthused, while working in tandem with the Sales Director to deliver content excellence.
Our ideal candidate will inspire, respect, and provide authority to their team, as well as possess a high level of communication with vendors, customers, management, store employees and surrounding communities. They must have extensive marketing skills and be enthusiastic about the budding cannabis industry, be hands-on and inclusive in their approach with stakeholders, and motivated to continue building the company's community-centric culture.
Essential Duties and Responsibilities
- Plan and implement marketing calendar, to target increased brand exposure, customer growth, and positive sales growth
- Manage reporting, budgets and KPI metrics for regional sales and marketing activities
- Set retail menu plans, incorporating competitive pricing structure, with a valuable brand assortment that caters to the regional market needs
- Offer competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparing product line with key competitors
- Create and implement effective customer loyalty programming, lead generation and customer acquisition tactics
- Lead a cross functional local process around innovation and new product development
- Develop brand strategy, consumer segmentation, targeting, and positioning of brand and in the development of the brand architecture to measure and analyze sales impact, and the profitability/ROI of marketing expenditures
- Serve as liaison between Corporate and the selected region, providing ongoing updates on the cannabis industry and community
- Build and manage a team of highly performing individuals.
- Other duties as assigned
Requirements
MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)
- At least 21 years of age and authorized to work in the USA.
- Bachelor’s degree in related field or equivalent.
- Must be able to thrive in a fast-paced, quick-changing environment.
- Self-starting, forward thinking idea generator with entrepreneurial spirit
- Fully engaged, team player with excellent communication skills
- Knowledge of market research practices and techniques
- Experience analyzing data
- Knowledge of owned, earned and paid platforms
- Project management skills, with experience running large scope projects with cross over departments
- Cannabis experience a bonus, but not required
- At least 5 years of experience in marketing, growth marketing, retail, shopper marketing and/or crm management
- Able to pass all background checks and fingerprints clearance.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds and occasionally climb ladders. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.
WORK LOCATION AND ENVIRONMENT
Position work location: Phoenix, Arizona
POSITION TYPE / EXPECTED HOURS OF WORK
This is a full-time position. Typical days and hours of work are Monday through Friday, 7:00 a.m. through 4:30 p.m. (Hours are subject to change).
TRAVEL
Minimum travel to customer sites 10%-20%
BENEFITS
Competitive Benefit Package
WORK AUTHORIZATION / SECURITY CLEARANCE (IF APPLICABLE)
There is no visa or H1-B sponsorship. Candidates must complete a criminal record and drug screening check, Live-Scan or FBI Fingerprints requirements.
NOTE
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Job Type: Full-time
Pay: $75,000.00 - $120,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Phoenix, AZ 85014: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Experience:
- Marketing: 3 years (Required)
Work Location: One location
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Trulieve is seeking an Executive Director of Marketing for the southwest region who will lead the marketing teams throughout the multiple markets. This position will report to the Chief Marketing Officer (CMO) and have accountability to the individual state leaders for which they support. They will be responsible for developing innovative marketing strategies and driving all activities that bring awareness and customer preference to Trulieve and its brands.
The role will ensure that all regional and state business objectives are clear and monitored appropriately to be achieved. This leader will have the experience, flexibility, and ability to pivot plans and tactics as necessary to reach the business objectives. As the Executive Director of Marketing, this position works closely with a range of partners, including but not limited to agencies, the digital marketing team, creative team, retail, brand partners and more to ensure the success of the Trulieve and its mission to serve the customer first. The position is based in Phoenix, Arizona and the individual will travel 50% within the state and other markets. They will role model inclusive leadership, business acumen, strategic agility, collaboration, and the ability to inspire others. The individual will have an entrepreneurial spirit and an ability to work in a fast-paced environment.
WHY TRULIEVE
The Trulieve Way is defined by our people. We are committed to our values and have created a culture of trust, but we also remember to have fun. Here are a few more reasons why Trulieve is a great place to be: Competitive pay and total compensation packages • Attractive benefits and incentive stock option plan • Paid time off and employee rewards • Professional growth and employee engagement initiatives We believe in building a diverse team, and we strive to make our company a welcoming space where everyone can make an impact on Trulieve’s success. We encourage talented people from all backgrounds to join us.
ROLE OVERVIEW:
- Play a key role in the strategic planning process and greatly contribute to the future of Trulieve.
- Develop comprehensive marketing strategies that advance and support the company goals and map out a content strategy that supports and extends the ongoing communication to the customer.
- All initiatives need to be in upfront budget planning and stay on time and expense until complete.
- Work with the CMO, brand and agency partners to deliver Trulieve’s short- and long-term goals and KPIs.
- Build and continually evolve the Trulieve brand position and that of its internal brands.
- Develop strategic, integrated marketing plans and programs that align with the organization’s priorities, such as increased awareness, customer acquisition, retention, and drive-in store traffic.
- Will design best-in-class, results-driven integrated retail marketing campaigns that can be localized, personalized and are easy to evaluate by data driven metrics (ROI, traffic, etc.).
- Successfully develop campaigns such as new product launches, sales promotion, cannabis holidays, social media, digital media, influencer management & loyalty programs.
- Will need to evaluate and optimize all aspects of Trulieve’s marketing campaigns in, from campaign development process to execution, review, and reporting of results.
- Execute and manage the seasonal marketing calendar that supports business plans and priorities.
- Lead CRM marketing programs/initiatives for their region, including loyalty programs, customer life cycle and contact strategies.
- Will assist in growing and optimizing programs to increase customer LTV and return best sales and ROI.
- Will identify targeting tactics and monitor category trends and market anomalies to develop customized growth strategies.
- Collaborate effectively with all cross functional teams to bring the targeted business results to fruition.
QUALIFICATION
- Prior executive-level operations experience in a similar role
- Proven success in building businesses in fast-paced, highly-regulated, competitive environments.
- Excellent interpersonal skills and proven ability to positively influence people; must be capable of effectively interacting at all levels in the organization.
- Detail oriented with an eye on process optimization
EDUCATION
- Bachelor’s Degree is preferred
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Growth Marketing Director
Mission Statement
We’re on a mission to empower cannabis companies through expert, industry-specific financial knowledge and management.
Company
We are the leading CPA firm focused on the cannabis industry in the United States. We are a fast-growing company with a start-up mentality, having doubled in revenue and size over the last four years. Unlike most CPA firms that are bound by geolocation, our clients are remote and spread throughout all 18 legalized states: the markets we serve are limited only by the laws restricting cannabis legalization.
Cannabis is one of the most exciting and rapidly growing industries in the United States, exceeding $17.5B in sales in 2020 and projected to surpass $43B by 2025. GreenGrowth CPAs has positioned itself as the leading expert in tax, financial, and audit services for cannabis companies. Our commitment to providing detailed, accurate and regular content focused on solutions to the financial and accounting complexities of the cannabis industry has helped us earn the trust of current and future clients and has helped our brand become well-known within the cannabis business world.
Role Expectations
We are searching for a Growth Marketing Director to drive awareness, sales, and expansion of our team and services. In this role, you will join our team to determine key pain points, bottlenecks, and opportunities for our business. You will devise, implement, and execute initiatives and strategies to grow our brand's market share and customer base.
To ensure success as a Growth, you should be skilled at optimizing business processes across all departments and able to tailor your solutions to different markets, scenarios, service lines, and goals. Our ideal candidate is innovative, passionate about marketing, and an expert at executing strategies for business growth.
Responsibilities:
- Researching and understanding the company's long-term goals.
- Pinpointing issues that are hampering growth for the business.
- Choosing, setting, and prioritizing growth goals for the company.
- Identifying growth opportunities for the company.
- Designing and setting up experiments to test whether designed interventions will impact the business.
- Implementing projects to achieve growth goals for the company.
- Using data, analytics, and other tools to inform decisions and growth strategies.
- Ensuring that resources inside and outside the business improve growth.
- Reporting on initiatives and projects to management and founders.
- Replicating successful strategies at scale and in new markets.
Skills & Attributes:
- A bachelor's degree in marketing, strategy, business management, or similar or equivalent experience.
- A minimum of 3 years' experience in a related role and space.
- A portfolio of successful growth implementations and interventions.
- Expertise in marketing, online strategies, user experience, and business development.
- Strong analytical skills, including A/B testing, web metrics, and sales metrics.
- Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
- Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
- Creative, problem-solving, and results-driven mindset.
- An adaptable, iterative thinker who is constantly learning.
- Curious, innovative, and confident in your abilities to drive change.
Working here:
We’re excited about people who are interested in this dynamic and growing industry we’re serving. If being a part of this phenomenal opportunity to work in cannabis distribution interests you, we’d love to hear from you!
Benefits and Perks
Medical, Dental, Vision, Life, Professional Development
Job Type: Full-time
Pay: $81,565.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- Growth Marketing: 2 years (Required)
Work Location: Remote
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Do you want to make a big impact in a fast-growing start-up and cutting-edge industry? Are you a marketing visionary who isn’t afraid to get your hands dirty? Are you passionate about customer service?
Sweet Dirt is seeking a Director of Marketing to advance the company’s existing marketing infrastructure and brand, build and lead a marketing team, support the company’s growing retail and wholesale teams, and grow customer acquisition, loyalty and lifetime value.
Essential Duties and Responsibilities:
- Acting as the head of brand and product marketing, the Director of Marketing will create and plan an effective integrated marketing strategy to drive business objectives. This role promotes cross-functional collaboration in close partnership with executive management, retail, product and production teams.
Job Duties:
- Serve as brand ambassador, aligning all efforts around brand fundamentals and ensuring consistency across platforms.
- Act as brand ‘gatekeeper’, ensuring consistent and elevated use of logo, brand touch points, brand information and other positioning elements through all channels. Ensure consistent appropriate brand ‘voice’ and approach
- Manage marketing related third-party partners
- Manage all graphic design and print to ensure brand consistency and brand development; including product packaging.
- Partner closely with cross-functional teams to ensure consistent and cohesive interpretation of brand and product strategies
- Identify market trends, competitive threats, brand strategies and customer strategies in order to grow sales and market share
- Own the development and execution of innovative campaigns to drive new customer acquisition, including marketing material strategies, promotional activities, brand messaging, and third-party vendor support.
- Develop marketing/promotion plans and calendar for the company and work collaboratively to effectively execute across all channels.
- Proactively plan metric-driven initiatives to assist the broader team’s success in social media, email, text/SMS, loyalty/customer rewards, new customer acquisition efforts, and emerging technologies.
- Provide proper selling and support information for the execution of sales and marketing strategies, ensuring all product launch material and activities meet the needs to secure orders and revenue.
- Use online platforms to monitor reviews and customer sentiment as well as manage and coordinate outreach to address customer matters.
- Lead efforts to bring brand identity to life in stores through a variety of signage and displays including window signage, promotional zones, and environmental signage.
- Work with product, merchandising, and store operations to ensure that products, pricing, and promotions are communicated in a clear and compelling manner.
- Provide counsel to directors and store management on the proper execution of marketing programs.
- Develop and maintain signage guidelines and an online portal that allows store leaders to access and print flyers, shelf signage, and other similar sign templates as needed.
- Manage each store location’s marketing plan and spend.
- Work with retail leaders to help create and support local initiatives that build awareness, drive traffic, and deepen community engagement.
- Oversee all communications, marketing, and promotional activities associated with new store openings.
Knowledge & Abilities:
- Consumer-centric, inspiring leader. Shows transformational thinking
- Experience in CPG marketing and merchandising
- Proven problem-solving skills, and a today, not tomorrow attitude
- Comfort working in a highly cross-functional environment and drives a collaborative culture.
- Must be a hands-on self-starter, adept at working quickly and independently and in a fast-paced start-up environment
- Ability to adhere to regulatory and compliance guidelines
- Previous experience working with news, media and print media; strong communication skills are a must
- Experience in social media marketing and social networking using social analysis tools
- Strong knowledge of writing and creating search engine optimization (SEO) content, collateral, advertising copy and creative, and sales tools
- Proficiency with Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, G-suite, social media platforms, and Google Analytics.
- Experience with Hubspot, and other content management, inbound marketing, CRM and other marketing platforms a strong plus
- Proven management experience - including influencing c-suite, hiring, goal setting, metrics, and mentoring.
Education and Experience:
- Requires 5+ years of marketing experience
- Bachelor’s degree or higher or combination of relevant education, experience and training
- 2+ years in B2C environment; specifically CPG related
- 2+ years proven SEO and website traffic analysis
- 2+ years proven digital marketing
- Previous start-up experience strongly preferred
- Previous experience working in the cannabis or hemp industries is a plus
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Eliot, ME 03903: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Required)
- Marketing & Advertising Occupations: 1 year (Required)
Work Location: One location
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DeliverMD is an established, dynamic, fast-growing cannabis delivery and distribution company based in Oakland, California. We’re looking for an ambitious and motivated Director of Marketing & E-Commerce to join our growing team of dedicated cannabis enthusiasts! We have enormous opportunities for advancement given our fast growth.
As Director of Marketing & E-Commerce you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to overseeing a team of individuals to run a contact center to ensure customer satisfaction.
This ideal candidate is a self-starter that is able to work independently and in a team environment, setting objectives to reach sales goals and nurture customer relationships on a B2B and B2C level. A strong understanding of the cannabis industry is preferred, but not necessarily required. Candidates must reside in Oakland or surrounding areas.
You will be responsible for:
- Planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones.
- Create, execute, and relay effectiveness to Stake Holders a clear and concise yearly marketing budget plan
- Leverage copywriting skills to turn complex cannabis product information into digestible and clear value propositions and marketing messages that drive purchase
- Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
- Establish automated reporting and optimization processes
- Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
- Open availability including some weekends. This is a demanding position that requires you to be well rounded on all things in marketing.
- Monitor and control team members' productivity and workload of multi-channel customer support, along with handling customer escalations.
- Maintains accurate records of all new and existing clients.
- Keeping up with the cannabis industry and spread brand awareness and prospect for new clients
- Supervising day-to-day intake operations by hiring, training, coaching, and leading the dispatch / customer service center team as they provide support
- Preparing reports and analyzing dispatch / customer service center data to improve processes, ensure resources are properly allocated, and maximize efficiency and customer satisfaction.
- Taking on other tasks or projects to support management.
- Other duties as assigned.
Requirements:
- Bachelor’s degree in related fields preferred.
- Prior experience as a sales manager managing salespeople and/or call center management.
- Typing speed of at least 50 WPM.
- Knowledgeable of management principles and familiarity with company services and policies.
- Strong coaching and leadership skills, ability to motivate employees.
- Cannabis, retail and/or e-commerce experience highly preferred.
- High familiarity with brand development planning, innovation, and creative ideation processes.
- Experience using data and metrics to measure growth and determine optimization and improvement techniques.
- Excellent verbal and written communication skills including skilled copywriting abilities.
- Thinks strategically and is able to implement + execute new processes.
- Ability to thrive in a startup environment and resolve ambiguity with creative problem solving.
Job Type: Full-time
Pay: $75,000.00 - $84,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Monday to Friday
- Night shift
- Weekend availability
Ability to commute/relocate:
- Oakland, CA 94621: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Job Title: Director of Sales & Marketing
Reports To: Chief Development Officer
Meet Pleasantrees
Founded in 2018 and rooted in Michigan, Pleasantrees is committed to cultivating the highest quality cannabis, building trust in our communities and lasting relationships with our guests. Midwestern through and through, we are committed to delivering warm, thoughtful, and exceptional service at every turn. We respect the power of the plant and the people who use it. We work hard so our friends can enjoy more of life’s pleasures.
Job Description
The Director of Sales & Marketing plays a vital role by providing support to the sales team in achieving goals, establishing new business, and developing current buyer relationships. They will help deliver company assigned metrics, own the local sales team, and help establish and improve buyer relationships at the dispensary level. The DSM should have excellent communication skills, be able to work independently, be self-motivated and have great attention to detail. They will be responsible for maximizing sales and profitability by focusing on overall business initiatives, continually driving sales for immediate and future growth and will maintain positive and profitable business relationships with all accounts and work seamlessly with internal personnel to fill the needs of Pleasantrees customers.
Responsibilities
- Devising and implementing the company’s sales strategy and setting revenue targets for the company and setting key performance indicators
- Build, develop and manage a sales team to maximize the Pleasantrees brand and joint ventures within the Michigan cannabis market
- Responsible for mentoring, developing, and leading sales team to achieve KPIs and critical metrics
- Leverage CRM to drive business results, building forecasts and tracking opportunities.
- Create and maintain spreadsheets with current menu options, availability of inventory, key performance indicators and sales metrics
- Maintain an ongoing knowledge of product offerings, features, and benefits, CRA rules and regulations, MMFLA & MRTMA, as well as local competitors and brands
- Consistently provide leadership with customer feedback regarding product selections, inventory levels and industry trends or promotions
- Directly responsible for marketing efforts to help conceptualize campaigns, strategies, and asset needs for Pleasantrees brands and other joint ventures
- Directly oversees field marketing team to ensure promotions and marketing materials are properly allocated and activated to execute core marketing initiatives and leverage opportunities to general market consumer conversion
- Partner with creative team on brand and product marketing, content development, demand generation, digital marketing, and events
Experience and Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- Knowledge of cannabis industry, regulations, market trends and competition highly preferred
- Demonstrated experience of exceeding sales quotas
- Proven ability to build and execute a sales strategy to generate and develop new business
- Experience of P&L and budget management
- Working knowledge of Microsoft Office tools
- Experience working in sales management systems
- 3+ years of experience as a sales representative
- 2+ years of experience in managing people/teams
- Must have reliable transportation with clean driving record
- Flexible schedule with the ability to travel to various locations (including but not limited to evening and weekend hours when necessary)
- Minimum of 21 years of age
- Must pass criminal background check and drug screening (excludes THC)
- Must be compliant with all legal or company regulations for working in the Cannabis industry
- Knowledge of basic computer skills
Pleasantrees provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Job Type: Full-time
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- Dental insurance
- Disability insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Mount Clemens, MI 48043: Reliably commute or planning to relocate before starting work (Required)
Willingness to travel:
- 25% (Preferred)
Work Location: One location
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The Company
BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks and has become the #1 purchased product in professional sports.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
The National Director of Field Marketing will lead the team responsible for developing and executing the national and key market marketing plan and will drive all local marketing programs to drive brand awareness, trial, sales, and brand relevance. The position manages a multi-million-dollar budget and will help the brand meet revenue goals across the key geographic areas and the total US. The position indirectly manages a team of two across our marketing matrix and will directly manage additional team members as the business scales.
Responsibilities
-
Lead the development and execution of the company’s national and regional Field Marketing strategy in the US and Canada
-
Hire, train, coach, and lead a team of external business partners
-
Partner with sales leadership to identify the highest priority DMA’s and coordinate with the marketing team to develop and execute key strategies, objectives, and tactics against key markets to achieve objectives
-
Manage and support Agency partners to achieve Field Marketing goals and maximize impact for the brand
-
Lead key market media campaign strategy, work in conjunction with the agency partner and creative team to ensure execution, impact on the brand, and objectives are met
-
Lead the development and execution of annual marketing plans for key priority markets
-
Build and execute a national, regional, and key market event plan to support business objectives and provide support for the distribution network
-
Drive the development and execution of regional and market-specific trade marketing programs with Trade Marketing
-
Work with Head of Sales, Regional Directors, and the Field Sales team to achieve regional and market level goals and objectives
-
Develop relationships with key market distributors, communicate plans and brand performance, and win brand mind share
-
Develop relationships with retail partners to maximize on-shelf and marketing opportunities
-
Set and track KPIs to evaluate field market programs’ performance, results, and impact
-
Own fiscal field marketing budget planning and tracking to ensure budgets are met and maximized
-
Maximize the activation of key market sponsorship and partnerships with consumers out of the arena Work hand in hand with the partnership team to ensure in-arena programming drives brand relevance and sales in the market
-
Develop a turn-key investment model for key markets to help drive business objectives
-
Utilize consumer insights and sales analytics to measure performance, track KPIs, develop key learnings, and best practices, and create initiatives that deliver on marketing and sales objectives
-
Lead/preside over weekly meetings, provide regular recap reports, and periodically build and present plans and decks
-
Ensure and execute an ongoing communication plan/process to continually monitor and communicate field marketing execution, wins, and key learnings
-
Create a culture that rewards effort and execution that aligns with BioSteel’s core values
-
Influence and contribution to the annual Marketing Business Plan
-
Other duties as assigned
Experience
-
Bachelor’s degree with 10 or more years of sales and marketing experience in a related role
-
Strong understanding of Field Marketing, non-alcoholic sampling programs, and national and market-level brand building with functional beverages
-
Cross-functional marketing background in areas such as brand, retail, field, digital, trade marketing, events, and sponsorships
-
Strong ability and experience in leading the development and management of marketing plans nationally, regionally, and for key markets
-
Strong negotiation and persuasion skills
-
Experience in and be able to demonstrate the ability to make decisions independently and recommend viable solutions to problems and issues
-
Management, negotiating, activating, and leveraging of events and sponsorships
-
Experience managing people in direct reporting and indirect reporting relationships
-
Data-driven, and comfortable with metrics and spreadsheets
-
Experience working with and managing agencies
-
Strong experience working and building relationships with the sales team and a remote marketing team
-
Superior communication, leadership, and teamworking skills
-
Self-starter, able to take ownership over tasks and carry them out to the end Must possess computer skills which include MS Word, Excel, PowerPoint, and Outlook
-
The position is remote based in the US and requires up to 50% travel
Other Details
This is a full-time, remote position, based out of Chicago.
BioSteel is a subsidiary of Canopy Growth. At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity. Canopy Growth and BioSteel welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
The chosen applicant will be required to successfully complete background and reference checks.
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Cornbread Hemp is the fastest growing CBD company in America with more than 1,000% growth since 2019, and we are looking for a Growth Marketing Director to help us continue our strong trajectory!
This position will require the ability to be strategic, analytical, and operationally minded while using your knowledge of e-commerce marketing to both conceptualize and manage the production of new content ideas, marketing campaigns, and growth strategies for Cornbread Hemp. Your main responsibility is to continue to grow our customer acquisition channels while lowering our CAC.
Using Google Analytics and other digital marketing platforms, you will analyze key performance metrics like ROAS, CAC, and LTV by channel to make recommendations on current and future campaign strategies, channels, and budgets.
Responsibilities:
- Creating, managing, and executing a strong performance marketing strategy based on sound budgets.
- Working with the CEO to plan the promotional calendar for the year, including campaign strategies, slogans, themes, promotions, and coinciding distribution.
- Developing content strategies for top, mid, and bottom funnel campaigns across all relevant paid media channels.
- Maintaining audiences across channels to be able to target with specific messages based on audience segmentation.
- Developing and managing digital prospecting and remarketing campaigns that match the customer segment.
- Developing creative campaign ideas for seasonal promotions, influencer partnerships, and product launches to drive awareness and traffic.
- Working directly with our social media manager, graphic designer, web developer, and videographer to strategize and execute new content ideas that are based on specific target customer personas.
- Managing budgets and campaigns across all digital channels to drive a stronger ROAS with a lower CAC.
- Identifying and testing new channels to continue to meet or exceed established growth metrics.
- Working with our influencer marketing agency to repurpose influencer content on paid marketing channels.
- Regularly reviewing and optimizing all advertising campaigns for continued ROAS improvement
- Improving attribution tracking to analyze CAC by channel, and LTV by channel. Make adjustments to marketing spend based on the analysis of LTV to CAC. Make recommendations on tools needed to track these metrics.
- Regularly reviewing multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.
- Conducting regular customer surveys to further understand target audiences and buyer personas for more efficient marketing performance via paid channels.
- Ensuring the brand guidelines are consistently applied across all marketing assets.
- Working with our co-founders and videographer to script and execute custom video content that is compliant with paid channels.
Who You Are:
- You have a minimum of 5 years experience scaling multi-channel ecommerce digital marketing channels to a seven figure monthly budget.
- You have a minimum of 5 years experience managing and creating Facebook and Instagram ads, Youtube ads, Google ads, Amazon ads, and other digital marketing campaigns.
- You have extensive expertise in campaign and channel analysis and reporting, including Google Analytics and omnichannel LTV to CAC reporting tools.
- You have extensive experience with Shopify and Amazon.
- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable recommendations.
- You are a goal-oriented individual and have excellent communication skills.
- You are comfortable being held accountable to clear growth goals that are set by management and reviewed on a weekly basis.
- You are able to lead a team of marketing professionals while also getting your hands dirty and executing projects on your own.
- You are open minded, curious, and a fearless problem solver. You are not afraid to make mistakes and learn. You want to be the best version of yourself.
- You are humble, hard-working, and coachable. You are motivated by a challenge, and you want to help us change the world!
- Oh, and you’re cool with cannabis.
Preferred Qualifications:
- Previous experience scaling e-commerce marketing budgets beyond seven figures per month while maintaining strong performance.
- Previous experience in high-volume CBD or cannabis marketing will receive special preference.
- Applicants local to the Louisville, Kentucky area will receive special preference. Remote workers will be considered if you are a demonstrated self starter that can deliver results while working remotely.
Why You Will Love Working With Us:
Although Cornbread Hemp is a young company, we offer the following benefits to our team members:
- Paid vacation
- Health insurance, including dental and vision
- 401 (K) retirement plans
- Flexible remote working opportunities
Job Type: Full-time
Pay: $80,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Experience:
- E-commerce Marketing: 5 years (Preferred)
Work Location: Remote
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As Retail & Brand Marketing Director, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Operations department on strategic goals to support DeliverMD business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
DeliverMD prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, DeliverMD prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, DeliverMD services the greater Bay Area through online pre-ordering and home delivery. DeliverMD owns and manages three house cannabis brands: Smoakland, DeliverMD and Sierra Hills.
Essential Job Duties and Responsibilities:
- Demonstrate and support DeliverMD mission and values
- Support our CEO in the cohesive and consistent execution of our brand identity and messaging
- Manage and oversee the execution of content strategies for social, e-marketing and digital platforms and oversight of social & digital marketing coordinators
- Manage and expand digital marketing strategies (e.g. programmatic advertising, brand awareness promotions, and smart social media strategies)
- Create, execute, and relay effectiveness to Stake Holders a clear and concise yearly marketing budget plan
- Leverage copywriting skills to turn complex cannabis product information into digestible and clear value propositions and marketing messages that drive purchase
- Track the evolution of campaigns and manage customer data to develop targeting, testing different data models to optimize for performance.
- Leverage quantitative marketing analysis and sales reports to understand brand/product performance and to influence marketing strategies and manage advanced campaign segmentation and optimization
- Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
- Establish automated reporting and optimization processes
- Establish and execute marketing plans including retail (flyers, product menus, weedmaps), digital (e.g., site, email, text, social, video) and external/media planning (advertising, events, activations, tradeshows)
- Coordinate with stakeholders to ensure that all deliverables/ timelines are being met
- Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
- Proven ability to operate in an organization with a lot of stakeholders, rapid pace and constant decision
- Maintain attention and adherence to cannabis marketing messaging compliance as outlined by the state of California, local municipalities and under the direction of our compliance director
- Open availability including some weekends. This is a demanding position that requires you to be well rounded on all things in marketing.
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Deep knowledge of cannabis marketing and market segmentation of all key demographics with clear plan on how to address these groups (e.g. zip code, age, gender, order frequency, products purchased, etc.)
- Comfort and ease utilizing digital software and services, e.g. Mailchimp, POS, Blaze, Weedmaps, social media platforms, SMS text services, etc.
- Ability to pull and analyze / slice and dice data from various sources and databases for effective marketing and increasing revenue
- Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
- Proven marketing experience: agency, retail, and/or e-comm industry experience preferred
- Strong omni-channel marketing skills; in-store, digital, social media, advertising, etc.
- Experience with some design software; Adobe Illustrator, PhotoShop, InDesign, etc.
- Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business
Required Education and Experience:
- Bachelor’s degree; business, marketing, communications or related field preferred
- At least 8 years of marketing and/or brand management experience
- Cannabis, retail and/or e-commerce experience highly preferred
- High familiarity with brand development planning, innovation and creative ideation processes
- Experience using data and metrics to measure impact and determine optimization and improvement techniques
- Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development
- Excellent verbal and written communication skills including skilled copywriting abilities
- Relentlessly high standards and sharp attention to details
- Thinks strategically, but stays on top of tactical execution
- Entrepreneur can-do attitude to find ways to break down growth barriers
- Ability to thrive in a startup environment and resolve ambiguity with creative problem solving
- Proficiency in Google and Microsoft Office Suites.
Work Environment:
- On occasion may work in a busy, fast paced startup environment and may require 10% traveling
- Position is primarily located in Oakland, CA, however, may require traveling to other office locations for off-site meetings and other activities as required by the job.
Physical Requirements:
- Occasional standing; walk frequently; reach and twist/turn with hands and arms; climb or balance and stoop, kneel, crouch or crawl
- Occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Holidays
- Monday to Friday
- Night shift
- On call
- Weekend availability
COVID-19 considerations:
Follow the CDC requirements.
Ability to commute/relocate:
- Oakland, CA 94621: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
Apply for this job with DeliverMD
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About Us
11 years from our humble beginnings as the founders of Fruitridge Health & Wellness in Sacramento, Connected now maintains a portfolio of proprietary top-shelf cannabis genetics cultivated in state-of-the-art grow facilities. We are proud to be the largest grower of premium flower in California.
With three retail doors in California, recent expansion into Arizona and national expansion plans in motion, we operate one of the fastest growing, vertically integrated cannabis companies in the country.
Our mission has remained the same since day one: To breed, grow and sell the best cannabis in the world. This commitment to deliver at the absolute pinnacle comes to life in the standards we hold our product, our people, and our partners to every day.
Proprietary genetics cultivated with cutting-edge technology and over 100 years of combined plant cultivation experience has earned our flower the highest wholesale price in any major legal market. Our continued curiosity can be traced back to an early obsession with R&D that poured resources into what is now one of the most advanced cannabis breeding programs in the world.
In 2017, we welcomed Alien Labs to the Connected family; a partnership built on the foundation of like-minded quality standards and the desire to raise those standards across the industry.
Today, a new emphasis on elevated experiences will ride in tandem with geographical and menu expansion on the fast paced and thrilling road ahead for the entire Connected family of brands.
We currently have 300+ employees across ten locations and we are in a high growth phase expanding rapidly. If you are interested in joining a world class team and working in an exciting new industry with a leader in genetics, innovation, career opportunities and growing practices, we encourage you to apply!
About the Job
Reporting to the VP, Corporate Development, this will be the primary marketing operations leader for Connected and is a critical role as we scale the company. This leader will work closely with the executive team to translate the brand strategy and positioning into a tactical marketing plan and execute that plan.
This is an excellent opportunity to join a growing market with a premium brand at the forefront of the cannabis industry.
What You Will Do
- Build and lead the marketing operations responsible for project management of all related functions
- Responsible for operations of marketing functions: Trade Marketing, Graphic Design Operations, Social Media, Digital, Advertising, Growth & Awareness, Copy, and Merchandise
- Central role between all teams to make sure product/packaging design, compliance, production, go-to-market campaigns and performance tracking are implemented and complete
- Ensure clear and concise brand and product value proposition is communicated with customers
- Support annual operating plan and long-term strategic planning, brand calendars, including budget and performance reporting
- Lead market research for consumer and industry insights to design and support brand initiatives
- Field Marketing: Events, Collateral, Experiential/In-store Events, Demos/Sell-through, Retail Co-Marketing, Seasonal drive periods, POS data, Syndicated data.
- Brand Marketing: Social media, Community building, Content creation, Event strategy, Email/text-based Marketing and Loyalty Programs, Agency Liaisons, Campaigns
- Partnership/Licensing/Co-Branding: Own the strategy and close deals in this space including influencers
What We Are Looking For
PROFESSIONAL QUALIFICATIONS
This role is focused on delivering projects and results. The ideal candidate will bring rigorous operational execution along with creative, branding, and strategic thinking. Given the newness of the category and regulatory issues, marketing tactics range from conventional channel and retail to the latest digital brand and influencer programs. Additional qualifications include:
- 5+ years of experience in growth and field marketing roles for a consumer brand, lifestyle premium categories preferred, but not required.
- Great commercial acumen and proven track record of success translating brand and strategy positioning into tactical marketing plans that drive customer growth.
- Experience working with retailers to negotiate, develop and launch programs to drive product sales at high volume.
- Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
- Successful track record creating best-in-class, digital marketing capabilities and programs to drive brand affinity and sales. Ability to innovate, develop and execute against all product initiatives.
- Proven ability to work cross functionally to deliver results.
- Strong Data Analysis Skills / be able to draw conclusions and make recommendations.
PERSONAL CHARACTERISTICS
- Passionate about consumer lifestyle brands
- "Gets things done" - takes ownership and responsibility
- Interest in pioneering new categories
- Strong ability to influence; effective interpersonal skills; ability to effectively coach up, sideways and down
- Creative thinker, with an entrepreneurial spirit, and a passion for impact in fast-paced, growing environments
- Develop and maintain a point of view that supports business objectives
- Optimistic; Builds and inspires the people around them
- Collaborative, works well with teams and others
- Can work at different levels, gets things done, executes
Why Connected?
Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.
- Competitive Pay and Stock Options
- 401 (k), Medical, Dental, Vision, Employee Assistance Program
- PTO, Flexible Schedules, Work-Life Balance
- Career Growth and Internal Advancement Opportunities
- Chance to work in an exciting new start-up industry with awesome people!
#LI-LT1
Job Type: Full-time
Apply for this job with Connected Careers Page
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Do you want to make a big impact in a fast-growing start-up and cutting-edge industry? Are you a marketing visionary who isn’t afraid to get your hands dirty? Are you passionate about customer service?
Sweet Dirt is seeking a Director of Marketing to advance the company’s existing marketing infrastructure and brand, build and lead a marketing team, support the company’s growing retail and wholesale teams, and grow customer acquisition, loyalty and lifetime value.
Essential Duties and Responsibilities:
- Acting as the head of brand and product marketing, the Director of Marketing will create and plan an effective integrated marketing strategy to drive business objectives. This role promotes cross-functional collaboration in close partnership with executive management, retail, product and production teams.
Job Duties:
- Serve as brand ambassador, aligning all efforts around brand fundamentals and ensuring consistency across platforms.
- Act as brand ‘gatekeeper’, ensuring consistent and elevated use of logo, brand touch points, brand information and other positioning elements through all channels. Ensure consistent appropriate brand ‘voice’ and approach
- Manage marketing related third-party partners
- Manage all graphic design and print to ensure brand consistency and brand development; including product packaging.
- Partner closely with cross-functional teams to ensure consistent and cohesive interpretation of brand and product strategies
- Identify market trends, competitive threats, brand strategies and customer strategies in order to grow sales and market share
- Own the development and execution of innovative campaigns to drive new customer acquisition, including marketing material strategies, promotional activities, brand messaging, and third-party vendor support.
- Develop marketing/promotion plans and calendar for the company and work collaboratively to effectively execute across all channels.
- Proactively plan metric-driven initiatives to assist the broader team’s success in social media, email, text/SMS, loyalty/customer rewards, new customer acquisition efforts, and emerging technologies.
- Provide proper selling and support information for the execution of sales and marketing strategies, ensuring all product launch material and activities meet the needs to secure orders and revenue.
- Use online platforms to monitor reviews and customer sentiment as well as manage and coordinate outreach to address customer matters.
- Lead efforts to bring brand identity to life in stores through a variety of signage and displays including window signage, promotional zones, and environmental signage.
- Work with product, merchandising, and store operations to ensure that products, pricing, and promotions are communicated in a clear and compelling manner.
- Provide counsel to directors and store management on the proper execution of marketing programs.
- Develop and maintain signage guidelines and an online portal that allows store leaders to access and print flyers, shelf signage, and other similar sign templates as needed.
- Manage each store location’s marketing plan and spend.
- Work with retail leaders to help create and support local initiatives that build awareness, drive traffic, and deepen community engagement.
- Oversee all communications, marketing, and promotional activities associated with new store openings.
Knowledge & Abilities:
- Consumer-centric, inspiring leader. Shows transformational thinking
- Experience in CPG marketing and merchandising
- Proven problem-solving skills, and a today, not tomorrow attitude
- Comfort working in a highly cross-functional environment and drives a collaborative culture.
- Must be a hands-on self-starter, adept at working quickly and independently and in a fast-paced start-up environment
- Ability to adhere to regulatory and compliance guidelines
- Previous experience working with news, media and print media; strong communication skills are a must
- Experience in social media marketing and social networking using social analysis tools
- Strong knowledge of writing and creating search engine optimization (SEO) content, collateral, advertising copy and creative, and sales tools
- Proficiency with Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, G-suite, social media platforms, and Google Analytics.
- Experience with Hubspot, and other content management, inbound marketing, CRM and other marketing platforms a strong plus
- Proven management experience - including influencing c-suite, hiring, goal setting, metrics, and mentoring.
Education and Experience:
- Requires 5+ years of marketing experience
- Bachelor’s degree or higher or combination of relevant education, experience and training
- 2+ years in B2C environment; specifically CPG related
- 2+ years proven SEO and website traffic analysis
- 2+ years proven digital marketing
- Previous start-up experience strongly preferred
- Previous experience working in the cannabis or hemp industries is a plus
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Eliot, ME 03903: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Required)
- Marketing & Advertising Occupations: 1 year (Required)
Work Location: One location
Apply for this job with Sweet Dirt
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MARKETING DIRECTOR
Looking for somewhere that you can make a difference in a fun, fast-paced environment? Look no further.
Generation V, one of Nebraska’s fastest-growing retailers, is looking for a go-getter to join our team. Our mission is to make lives better by providing thousands of ex-smokers a healthier alternative to smoking as well as providing cannabis and kratom products to get guests back to living the life they want to live. We operate 19 upscale vape stores and 4 dispensaries across Nebraska, Iowa, and South Dakota, with plans to expand our reach even further.
Generation V is a small, family-owned, and operated business headquartered in charming Lincoln, Nebraska
- We have a retail presence in 13 communities throughout Nebraska, Iowa, and South Dakota
- We operate two well-known brands: Generation V and Grateful Green
- With guests and retail partners across the globe, our reach is vast
- We are growing – fast!
- We aspire to hire like-minded, enthusiastic people who share our passion for making lives better
Generation V is consistently recognized as the best vape shop and holistic health shop in the areas we serve, winning first place in Lincoln's Choice Awards as well as Best of Omaha and Omaha’s Choice Awards four years in a row!
Job Description
We need a full-time Marketing Director who can hit the ground running. This position is responsible for championing our brand identity and driving marketing strategy. As the Marketing Director, you will report directly to the CEO and be a part of our executive team collaborating on strategic planning and expansion efforts.
Are you the right fit for Gen V?
- Positive, “can-do” attitude. Embracing the Gen V culture is “numero uno”
- Leads through service to others, fostering engagement and motivation
- Looks forward to conquering any obstacle
- Enjoys digging into data to understand consumer behavior and traffic patterns
- Has a decisive, take-charge mentality
- Sees the big picture and thinks strategically
- Loves collaborating with others and being part of a team
- Eager to contribute ideas and opinions on how we can improve
- Has a sense of urgency and thrives in a fast-paced environment
- Put our guests first – every day in every way!
Responsibilities
- Lead marketing strategy and comprehensive marketing plans across all consumer touchpoints including radio, OOH, print, digital, in-store, social media, email, text, web, and professional outreach
- Lead all brand communications and advertising efforts
- Lead team, agencies, and cross-functional partners to execute campaigns
- Serve as brand champion, ensuring brand and image consistency regarding content, messaging, and graphic design throughout all forms of media
- Conduct consumer and competitive research to uncover insights
- Identify and analyze consumer insights, competitive intel, and industry trends, turning them into actionable plans
- Develop and manage the overall annual marketing budget
- Evaluate and track performance for marketing initiatives and promotions
- Implement marketing tools and software to improve efficiencies
- Identify and execute on social media, marketing, and SEO trends
- Provide leadership, mentorship, coaching, and development for marketing team
- Collaborate with the executive team on business strategy and decision-making
- Champion a culture that ensures impeccable guest service and product quality
Qualifications
- Bachelor’s Degree in Marketing, Communications, or equivalent experience
- MBA preferred
- Minimum of 8 years of experience in a leadership position with increasing responsibility
- Proven track record of excellence
- Strong interpersonal and leadership skills
- Knowledge of marketing media and promotional tactics
- Strong business acumen including strategic and quantitative analysis
- Excellent computer skills including PowerPoint, Excel, Word, and Outlook
Compensation and Benefits
- Competitive salary + bonus incentives
- Health, dental, and vision benefits
- Paid Life and AD&D insurance
- Unlimited vacation
- Paid sick and maternity/paternity leave
- Flexible schedule
- Casual, family-oriented environment
- Inclusive and progressive mindset
- All-expense paid anniversary reward vacations
Ready to join the Gen V family?
Don’t forget a cover letter!
While we sincerely appreciate your interest in working with us, we can only respond to the most qualified candidates.
Generation V is an Equal Opportunity Employer
Job Type: Full-time
Pay: From $1.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Lincoln, NE 68516: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Preferred)
Experience:
- Communication skills: 8 years (Preferred)
- Social media management: 8 years (Preferred)
- Leadership: 8 years (Preferred)
- Quantitative analysis: 8 years (Preferred)
- Promotional tactics: 8 years (Preferred)
Work Location: One location
Apply for this job with Generation V, Inc.
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Job Duties & Responsibilities:
- Develop marketing calendar, identifying when to launch key campaigns and events to drive brand awareness and maximize sales and margin dollars
- Develop and measure traditional marketing strategies, such as OOH, Direct & Saturation Print, Radio, Television, Public Relations, etc.
- Develop and measure digital marketing strategies, such as SEO, SEM, Branded Content, Programmatic Advertising, Email, SMS, MMS, Social, etc.
- Conduct AB and multivariate testing to optimize both traditional and digital marketing vehicles, including print, radio, email, website, etc.
- Optimize which marketing channels to invest in based on incremental ROAS
- Develop loyalty program strategy to increase order frequency and ticket size
- Identify and Implement key strategies to drive customer acquisition and retention
- Develop in store signage, merchandising to support company initiatives
- Ensure brand consistency through creative execution of all marketing vehicles
- Leverage primary and secondary marketing research to drive data based decision making
- Identify KPIs, benchmarks and develop weekly dashboard
- Collaborate with other departments to ensure flawless campaign activations
- Develop strong vendor relationships
- Stay abreast of marketing and cannabis trends
- Manage marketing budget and ensure cost effective solutions, by conducting RFPs for new initiatives
- Build and manage marketing team
Qualifications:
- 8+ years professional marketing experience
- Self starter with the ability to deal with ambiguity
- Willing to roll up your sleeves and execute
- Strong analytical skills
- Excellent written and verbal communication skills
- Strong attention to detail
- Bachelor Degree in business, marketing or equivalent, MBA preferred
- Cannabis experience preferred
A*bout Harvest Care Medical and Country Grown*
Harvest Care Medical (“HCM”) is a West Virginia-owned company committed to bringing high quality medical cannabis products to West Virginia’s patients. HCM was awarded 1 of only 10 cultivation and processor licenses by the State. HCM's sister company, Country Grown Cannabis is a vertically integrated cannabis retailer with two dispensary locations in W. Virginia and others due to open in Q4. Country Grown utilizes unique genetics to produce exceptional medical cannabis. The team has an extensive background in the medical cannabis industry and strives to cater to a wide range of patients.
Equal Opportunity
HCM and Country Grown are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job Type: Full-time
Pay: From $60,000.00 per year
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Education:
- Bachelor's (Required)
Willingness to travel:
- 25% (Required)
Work Location: One location
Apply for this job with Harvest Care Medical
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Magazine Circulation & Marketing Director
Innovative Properties Worldwide
1 year ago
IPW, a leading niche publisher of tech and sustainability magazines offers the prestige of print plus the immediacy of digital through 5 magazines and our fast-growing website. For almost 10 years IPW's mission has remained the same: to deliver award-winning journalism that celebrates innovation, tech, sustainability and STEM and to keep our readers informed and inspired with award-winning content.
Responsible for building and maintaining Innovation & Tech Today, Cannabis & Tech Today, Residential Tech Today, STEM Today and Sustainability Today's audience, managing the distribution of copies, ensuring customer satisfaction, developing partnerships with outside organizations and increasing brand awareness and subscribers using all best practices.
KEY RESPONSIBILITIES
Oversee the circulation of quarterly editions of the magazine including mailed copies, newsstand copies, bulk copies and event copies.
Marketing efforts across all platforms in promotion of our brand, magazine subscriptions, events, sales and more.
Assist the sales team with marketing efforts and audience demographic information and tools.
Concept, plan, and promote magazines to associations, events and online distribution outlets.
Place FB and Google Ads to drive subscription revenue. Focus on bulk sales and unique distribution models.
Oversee operational elements of the business including company accounts payable/receivables, general office management, customer service and internal/external communications.
JOB REQUIREMENTS
Appropriate education and/or experience may be substituted on an equivalent basis
Education: College degree in business, marketing, PR, journalism or equivalent required.
Knowledge, Skills, & Abilities:
- Experience in publishing, magazines and/or the journalism field required (5+ years of experience preferred).
- Ability to multitask and prioritize duties in a very fast-paced environment.
- Knowledge of Microsoft Office products, familiarity with customer database management systems.
- General knowledge of marketing standards and the platforms used in promotional efforts including email, social media, direct mail and more.
- Ability to adhere to budgets, plan and analyze campaigns, and produce reporting.
Additional Company Information:
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations, etc.
IPW is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. IPW does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. IPW also prohibits harassment of applicants and employees based on any of these protected categories.
Job Types: Full-time, Part-time, Contract
Pay: $50,000.00 - $85,000.00 per year
Benefits:
- 401(k) matching
- Flexible schedule
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
- Commission pay
Experience:
- magazine distribution: 1 year (Required)
- FB and Google Ads: 1 year (Required)
Work Location: Remote
Apply for this job with Innovative Properties Worldwide
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Glass House Group is seeking a dynamic Digital Marketing Director with experience developing social media marketing strategies and expanding a diverse family of brands through social channels. This role will collaborate closely with creative and digital teams to build cohesive social media programs.
- RESPONSIBILITIES
- Develop social media marketing strategy, annual plan, roadmap, and performance targets
- Development and maintain social content calendar and strategy
- Cultivate and expand a diverse family of brands through social channels, ensuring brand voice and identity stays true to each brand.
- Work with the Art Director to create social style and imagery guides outlining best practices across digital channels.
- Drive paid social campaign development – strategy, plan, execution, and performance reporting
- Brainstorm new and creative growth strategies; provide direction and perspective that leverages industry trends and best practices
- Collaborate with external agencies, influencers, and creators to maximize effectiveness of efforts.
- Collaborate with brand marketing to align efforts internally
- Manage day-to-day execution through internal and external resources to achieve ROI and KPI goals
- Inspire and coach a team of direct reports
- Collaborate closely with creative and digital team to build cohesive, cross-functional messaging.
- Continuously evaluate and improve MarTech stack
- Work with internal compliance team to understand regulations and ensure compliance across public-facing channels.
- Work with Marketing and Creative team to develop and plan for photo and video shoots, as well as assist day of
- Clearly communicate learnings with marketing and creative teams to build strategies and content
- Develop, implement, and report success of influencer programs
- Monitor benchmarks for measuring the impact of social media programs (analyze, review, and report on effectiveness of campaigns to maximize results)
- Monitor and report on online competitor presence
- Research channels for relevance and trend identification
- Utilize good judgment in safeguarding GHB brands’ image in social responses and content
- Accountable for continuous learning—understanding and monitoring best practices, trends, methodologies, and technologies/platforms in the ever-changing social landscape
- Deliver weekly reports and recommend next steps.
Experience, Education And Skills
*
- 5+ years professional experience in social media and/or content marketing
- Expert knowledge of social networking channels, including but not limited to, TikTok, Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, LinkedIn, blogging and any other relevant platforms
- Ability to complete all portions of social projects from strategy to execution and then reporting
- Strong written communication skills are a must, with an emphasis on grammar/spelling excellence
- Must be willing to work nonstandard business hours, including nights and weekends
- Must be able to work creatively in a highly regulated environment
- Good judgment while being bold and pushing brands further
- High esthetic standards
- Must be able to work in a (very) fast-paced environment, multi-task and prioritize
- Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality
- Must be a challenger and a risk taker
Local Candidates Only
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are a requirement of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice
About Glass House Group:
Glass House Group is a seed-to-sale cannabis company. Every link of our supply chain, from DNA to door, is transparent and fully compliant with California’s strict regulations.
We are industry advocates, partnering with local governments to support safer access and smart regulation. Overall, we are blazing a trail for this new industry and helping define what it will be for generations to come.
Glass House Group strives to be a positive presence in every community in which we operate. We contribute to various local arts and education programs and provide jobs with generous pay and benefits that exceed state-mandated minimums.
We offer a competitive hourly wage, ongoing education, opportunities for advancement, and benefits for full-time employees (medical, dental, vision)
AAP/EEO Statement:
Glass House Group provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- Los Angeles, CA: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Social media management: 4 years (Required)
- Computer networking: 1 year (Required)
- Digital marketing: 1 year (Required)
- Marketing: 1 year (Required)
Work Location: One location
Apply for this job with GH Group
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Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 130 dispensaries, 25 cultivation sites, and over 30 processing sites, and employs over 5,000 team members. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our corporate social responsibility is Rooted In Good Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
We educate. We advocate. We give.
We are looking for a regional Marketing leader who will report to the the VP of Marketing and will oversee retail marketing activities within the region supporting both Retail Marketing and Outreach initiatives. This role develops regional and state level marketing strategies and executes marketing plans that focus on traffic driving initiatives that deliver revenue results. He or she will also leverage the framework created by the central marketing organization and tailor it to specific market needs at the local level. This person has the vision to guide the regional marketing initiatives through the unique complexities of the highly regulated, high growth, highly cultural cannabis industry.
This person can communicate and lead upwards, downwards, and laterally. He or she runs a result's driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account with a Consumer Product Goods focus.
Essential Duties and Responsibilities
- Lead a team of marketing professionals to execute national marketing initiatives
- Collaborate with Marketing Operations to ensure all processes are being executed
- Develop and execute marketing plans for with objectives, strategies, and tactics to support market growth objectives driven by analytical insights
- Develop strategies and action plans for retail marketing including promotional events, partner collaborations and outreach initiatives
- Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
- Work cross functionally with retail, commercialization, and operations to build a differentiated product road map and deliver best in class marketing to launch and support those products
- Develop strong retail marketing plans that support regional revenue targets while also positioning Curaleaf as the leader in cannabis
- Maintain knowledge of the consumer, market, and trends in order to develop data backed business and consumer insights
- Identify opportunities in the marketplace through competitive insights, community engagements and strategic partnerships
- Partner cross-functionally with ops and retail to develop cohesive and connected plans tied to revenue
- Lead and inspire regional marketing teams to be best in class
- Partner with the trade marketing manager to ensure alignment in the market
- Responsible for adhering to marketing budget
- KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
Skill, Experience & Education
- 8+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
- Strategic mind-set, with deep experience in developing business strategies in complex and dynamic business environments
- 5+ years in consumer-packaged goods marketing
- Experience leading a team in a matrixed organization
- Experience contributing to the retail planning process
- Excellent project management skills
- Strong customer focus and relationship orientation
- Exceptional written and verbal communication skills
- Comfort with analytics and strong business acumen
- Strong understanding of retail marketing
- Ability to quickly and effectively pivot priorities as needed
- Experience developing all aspects of marketing eco-system
- Proven mastery of product launch protocol
- Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
- Role requires regional and national travel
- Bachelor's degree
- Subject to background check per state cannabis regulations
Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Regional Marketing Director
Ayr Wellness is looking for a highly creative, forward-thinking Regional Marketing Director to support retail and brand specific marketing initiatives at the local level. In this role, the Regional Marketing Director is responsible for working directly with the National Field Marketing Director to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data driven approach to customer relationship management.
RESPONSIBILTIES
- Plan and implement marketing calendar, to target increased brand exposure, customer growth, and positive sales growth
- Manage reporting, budgets and KPI metrics for regional sales and marketing activities
- Set retail menu plans, incorporating competitive pricing structure, with a valuable brand assortment that caters to the regional market needs
- Offer competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparing product line with key competitors
- Create and implement effective customer loyalty programming, lead generation and customer acquisition tactics
- Lead a cross functional local process around innovation and new product development
- Develop brand strategy, consumer segmentation, targeting, and positioning of brand and in the development of the brand architecture to measure and analyze sales impact, and the profitability/ROI of marketing expenditures
- Serve as liaison between Corporate and the selected region, providing ongoing updates on the cannabis industry and community
- Management of Marketing Project Manager, Digital Marketing Manager, and Retail Marketing Manager
QUALITIFCATIONS
- Must be able to thrive in a fast-paced, quick-changing environment
- Self-starting, forward thinking idea generator with entrepreneurial spirit
- Fully engaged, team player with excellent communication skills
- Knowledge of market research practices and techniques
• Experience analyzing data • Knowledge of owned, earned and paid platforms
- Project management skills, with experience running large scope projects with cross over departments
- Cannabis experience a bonus, but not required
- At least 5 years of experience in marketing, growth marketing, retail, shopper marketing and/or crm management Position is full time.
ABOUT AYR WELLNESS
Ayr Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator, focusing on highgrowth markets. With anchor operations in Massachusetts, Nevada, Pennsylvania, Ohio, Arizona, Florida and New Jersey, the company cultivates and manufactures branded cannabis products for distribution through its network of retail outlets and through third-party stores. Ayr strives to enrich and enliven consumers’ experience every day – helping them to live their best lives, elevated.
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Position Summary: The Director of Marketing will be responsible for developing and executing statewide and regional strategic marketing campaigns to support retail dispensaries, execute new product launches, and grow Green Meadows’ consumer base and market-wide brand awareness. Other key duties are management and coaching of the Marketing Manager and Community Relations & Employee Engagement Manager, managing relationships with key vendors and partners, maintaining best-in-class creative and operational standards, and ensuring robust coordination between the marketing and sales teams. This position will report into the CMO.
Responsibilities:
- Support sales and grow Green Meadows’ brand through implementation of best-in-class statewide marketing strategies with a goal of increasing retail foot traffic and building the wholesale brand
- Work directly with the CMO, CEO, and COO to develop and execute a highly effective field sales and marketing strategy
- Establish clear, targeted marketing goals and monitor progress-to-goal regularly
- Oversee Massachusetts live brand activation and partnerships programs
- Prepare weekly, monthly, and quarterly campaign performance reports and present them to the Management Team
- Track and analyze marketing performance based on key quantitative metrics
- Management of the marketing team and direct management of Marketing Manager and Community Relations Manager, including: assigning and managing all marketing working groups and initiatives, monitoring of KPIs, cross-departmental projects, campaign creative, planning and production, events, paid media partnerships, audience growth, and content strategy.
- Oversee partnership(s) with external vendors, including but not limited to marketing/ad agencies and public relations organizations
- Lead and assist the strategic, financial, and operational plans of the Community Relations & Employee Engagement Manager, including education, advocacy, communications, and outreach in fulfillment of PIP requirements.
- Participate in public relations initiatives.
- Assist with rollout of Brand Ambassador program in support of Green Meadows wholesale efforts. Establish popup programs at partner dispensaries, develop KPIs for Brand Ambassadors, and further the growth of the brand via in-person engagement and concentrated field work.
- Relay customer feedback to internal departments for continuous improvement.
JOB REQUIREMENTS & QUALIFICATIONS
Minimum Education: Bachelor's degree or higher from an accredited university, preferably in Business, Marketing, Communications, etc.
Minimum Experience:
- 8+ years experience in a years of consumer product marketing experience with 3+ years of management experience, including a proven track record of success executing digital and retail marketing lifestyle campaigns
- Prior professional experience in marketing management required
- Strong Microsoft Office skills specifically with Word and familiarity with Social Media platforms such as Facebook, Instagram, Youtube, Twitter, etc .
- A proven track record in driving marketing results.
Preferred Experience:
- Cannabis Industry Experience, but not required
Soft Skills:
- Keen organizational and communication skills
- Problem-solving and multi-tasking skills
- Willingness to travel within the state of Massachusetts
- Strong attention to details
- Have excellent verbal & written communication skills; you can explain complex issues in simple terms and adapt your tone for different users
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Summary
The Director of Digital Marketing develops and deploys the Digital Marketing Strategy for Acreage Holdings and affiliate brands. This position works with National and Local Marketing teams to ensure consistent brand representation and ensures the development and release of a steady stream of content aimed at digitally engaging our customers and industry stakeholders.
Essential Functions and Responsibilities
- Develops and executes the Acreage Holdings digital marketing plan in collaboration with the CMO and Director of Brand Management
- Ensures all digital campaigns fully comply with relevant jurisdictional guidance on marketing and content
- Oversees the company's digital marketing assets and channels (website, SEM and SEO, emails, and social media accounts) to ensure brand and message consistency
- Collaborates with Sales, Marketing and Retail staff to develop and deliver relevant content aimed at attracting customers to the company's website and social medial platforms
- Manages the company's digital content calendar and strategy via on-going communication and collaboration with Operational Management
- Ensures digital creative and media vendors, consultants, and other key vendors (SEO vendors, analytics consultants, etc.) deliver contracted results in alignment with established scope, budget, and timelines
- Manages the company's SEO and lead creation budget in collaboration with retail, sales, and marketing management
- Partners with Marketing and Retail staff to ensure digital strategies align with and optimize retail events, promotions, and strategies
- Works closely with members of the marketing team ensure analytic insights inform content and campaign development
- Ensures issues, inquiries, and leads received via website or social media platforms are communicated to appropriate team members for resolution
- Coordinates responses, where necessary, to customer complaints or concerns submitted via digital platforms
- Manages security and access for all digital assets, social media platforms, and websites
- Continually revises and refreshes content to improve SEO placement and google analytics
- Monitors ROI of digital marketing campaigns and strategies to inform future budgetary planning and business decisions
- Serves as the company's subject matter expert on digital marketing, social media, digital analytics, and web content development
- Works closely with the Director of Communications to develop and deploy special interest content aimed at driving website and social media traffic
- Reviews online statistics in conjunction with industry trends to optimize online marketing performance
- Maintains expertise and currency on cannabis industry media and marketing trends
- Performs other related duties as assigned
People Management
- Hires, trains, and develops assigned Digital Marketing staff in accordance with company policies, practices, and procedures
- Conducts regular meetings with assigned employees to assess goal, objective, and task performance
- Proactively identifies and implements developmental opportunities for assigned staff
- Supports building an inclusive culture where employees thrive, and organizational goals are achieved
- Leads, manages, and develops a high-performing team through effective communication, empowerment, coaching, and development techniques.
- Actively models Acreage Values
- Fosters a success-oriented, accountable, and ethical environment.
Qualifications
Education and Experience
- Bachelor's degree in Digital Marketing, Information Technology, or closely related field
- Ten or more years of experience as a Digital Marketing professional
- Five years of experience developing and implementing marketing strategies
- Demonstrated knowledge of and experience with online marketing tools and best practices
- Ten or more years of hands-on experience with SEO, Google Analytics and social media software
- Basic knowledge of web design and administration
- Proven technical writing expertise with the demonstrated ability to document policies, processes, and procedures
- Exceptional verbal and written communication skills
- Sense of ownership and pride in your performance and its impact on company's success
- Experience managing creative/marketing deliverables and budgets, with an emphasis on efficiency and agility
- Social media strategy, management and tracking experience (Facebook, Instagram, Twitter, YouTube) including SEO management and contact development
- Ability to multitask and be accountable in an exceptionally fast-moving environment with multiple stakeholders
- Knowledge of the Cannabis industry and cannabis consumer culture is preferred
Computers and Technology
- Highly proficient in Microsoft Word, Excel, PowerPoint and Outlook
- Highly proficient in video and chat collaboration tools (Teams, Zoom, Google, etc.)
- Highly proficient with Adobe and other creative development tools
- Knowledge of social media tools and platforms
Mandatory COVID-19 Vaccination Policy
Acreage Holdings, Inc. and its affiliated companies (collectively, the "Company") value the health, safety and wellbeing of its employees, customers, their families, and other visitors of our offices and facilities and have instituted several safeguards and protective measures, including mandatory vaccination requirements, to prevent the spread of COVID-19 exposures and infections. Accordingly, the Company's Mandatory COVID-19 Vaccination Policy requires all new hires to be fully vaccinated against COVID-19 in order to be eligible for employment with the Company, except for individuals with a documented and approved medical or religious exemption, or other exemption as provided under applicable law.
For purposes of this Mandatory COVID-19 Vaccination Policy, an individual is considered fully vaccinated when two weeks have passed following receipt of the second dose in a two-dose vaccination series (such as Pfizer or Moderna) or two weeks have passed following a single-dose vaccination (such Johnson & Johnson). Additionally, candidates who accept an offer of employment will be provided with instructions for securely submitting proof of COVID-19 vaccination prior to the individual's start date, as well as the Company's process for requesting and completing an applicable medical or religious exemption form. No medical documentation should be submitted to the Company prior to receiving such instructions from the Company's recruiter or other designated human resources professional.
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Director of Sales and Marketing
Company Summary:
SafeTiva Labs is a rapidly growing cannabis testing lab in Westfield, MA. We are about to open in August with a license from the Cannabis Control Commission to test cannabis products for potency and contaminants. We are a group of dedicated scientists working to ensure public safety and we strive for an inclusive start-up culture that makes our employees love coming to work.
SafeTiva is dedicated to building a diverse team and is committed to promoting equity for marginalized groups. We strongly encourage members of these communities to apply: BIPOC, AAPI, women, veterans, people with disabilities, and LGBTQ+ folks. Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification in the description. Our top priority is finding the best candidate for the job and we encourage you to apply even if you don’t meet every qualification listed.
Position Summary:
SafeTiva Labs is seeking an experienced and passionate Director of Sales and Marketing to help set our foundation, launch us into opening, help build our team, and mature our brand. The Director of Sales and Marketing will be responsible for developing and executing strategic messaging, campaigns to grow our audience, managing the team of sales and marketing staff, and reach revenue targets. Other key duties include managing relationships with key partners, maintaining high creative standards, and having a keen eye on the cannabis industry in Massachusetts.
The Director of Sales and Marketing will report directly to the CEO. The position is full-time on-site in Westfield, MA with opportunities for remote and field work.
Primary Responsibilities:
- Establish clear, targeted sales and marketing goals and monitor progress regularly
- Plan, execute, and document sales calls and site visits
- Meet or exceed monthly revenue goals
- Connect with clients through multiple touchpoints at all levels- owners, managers, lab directors, technicians, and cultivators
- Stay aware of cannabis networking events and B2B opportunities and plan SafeTiva’s presence at those events
- Use our brand kit to design SafeTiva’s print and digital materials
- Supervise our social media consultant to ensure a consistent web presence
- Represent SafeTiva with exceptional character, integrity, and professionalism
- Track and analyze sales and marketing performance and prepare monthly and quarterly campaign performance reports
- Facilitate communication between sales and marketing staff about special initiatives, new service launches, events, and overall strategy
- Relay customer feedback and market trends to relevant departments
- Maintain excellent working knowledge of cannabis products, production processes, industry trends, testing lab protocols, and SafeTiva’s service offerings
- Follow all state, local, and company rules to ensure compliance with all applicable laws
- Suggest and implement new initiatives to meet client needs and make a more desirable experience when working with SafeTiva
Qualifications and Requirements:
- 3+ years of sales and marketing experience with a track record of success (B2B preferred)
- Genuine and extensive knowledge of and passion for cannabis culture and the Massachusetts cannabis industry strongly preferred
- Self-motivated and self-directed
- Strong attention to details and organization
- A high level of integrity, ethical conduct, and emotional intelligence at all times
- Engaging, persuasive personality, active listening skills, and strong networking and negotiation skills
- Excellent verbal and written communication skills
- Willingness to travel within Massachusetts
- Proficient in Microsoft Office, Wordpress, photo editing and design software, social media, and able to learn new technology easily
- Must be 21+ and pass a background check and must not have been convicted of an excluded felony offense as defined in 105 CRM 725.030
- Must be vaccinated and boosted against Covid-19 or willing to test weekly
Benefits:
SafeTiva is proud to offer a comprehensive benefits package, including health insurance, 401K, EAP, paid time off, and more.
Compensation will be commensurate with experience and skillset.
SafeTiva Labs celebrates diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, religion, sexual orientation, national origin, disability, age, or veteran status.
Job Type: Full-time
Pay: $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
- Work from home
Schedule:
- Monday to Friday
- Weekend availability
COVID-19 considerations:
We require all employees to be fully vaccinated and boosted or be willing to test for Covid weekly.
Ability to commute/relocate:
- Westfield, MA 01085: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Please include a cover letter specifically addressing your interest in this position and knowledge of cannabis.
Work Location: One location
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We are looking for self-motivated, strategic-minded Marketing Director to guide and manage our law firm’s marketing efforts. Should have experience with developing an overall marketing plan, developing and approving marketing campaigns, and measuring marketing ROI. The position calls for working closely with the firm’s attorneys to determine trends and help with law practice direction. At least three years of law firm marketing experience is required. Our office sustains a tightknit community of productive multi-taskers. We try to bolster an environment of equality—each individual is expected to carry their own weight, participate in a small amount of team building activities, and work toward the good of the team. We thrive by identifying and playing to each individual’s strengths, and we support each other.
Responsibilities:
· Manage internet marketing initiatives, including SEO efforts, website vendor relationship, Google AdWords campaigns and the maintenance of website content.
· Manage advertising, communications, branding, social media and public relations efforts and activities.
· Collaborate with attorneys on a regular basis to expand business development/marketing efforts that include creating, tracking and implementing individual marketing plans.
· Perform research and keep updated on market and business trends related to the legal industry and the practice of cannabis, corporate, and international law, the competitive landscape of the greater market areas we operate in, and the overall experience of individual attorneys.
· Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys. Work with necessary individuals in drafting and submitting award and recognition nominations.
· Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc.
· Manage and coordinate event planning process surrounding various Firm events and attorney business development efforts.
· Oversee two part time marketing assistants.
Requirements:
· Bachelor’s Degree in Marketing, Public Relations, Communications or Business.
· 3+ years’ experience in Marketing, Communications, or similar field; preferably legal marketing
· Experience with social media marketing initiatives.
· Good understanding of marketing trends and techniques.
· Excellent written communication skills.
· Strong attention to detail and organization skills.
· Ability to prioritize multiple tasks.
Job Type: Full-time
Pay: $70,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- Marketing: 3 years (Required)
Work Location: Remote
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Marketing Director – Atlanta, GA
About SweetWater Brewing Co.
SweetWater brewery has been makin’ tasty brews in the heart of the south since 1997. What started as a pipe dream of two college buddies has turned into a dream job full of great adventures and lip-smackin’ beers. What would you expect from a couple of boys with more of a hankering for beers than for books. At SweetWater we like to say we’re not here for a long time, we’re here for a good time. It’s not just something that we say though, it’s how we live.
SweetWater Brewing Company is seeking a personable, reliable, and driven lover of the good life, who embraces our 420-lifestyle. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for independent, craft beer; grab your kayak and hop in the river with us!
You will have the time of your life sharing our delicious SweetWater brews with like-minded, adventurous types. Hard chargers with an entrepreneurial spirit who approach business, music, and all aspects of life with the same vigor are welcome. Those who can go deep but are unable to answer the bell every morning need not apply.
Job Summary:
Reporting to the VP of Sales & Marketing, the Marketing Director is responsible for leading our brand marketing team as we continue to build affinity for our brands and brews with consumers, and expand our distribution, which emphasizes the continued growth Sweet Water has achieved. The successful candidate will partner internally with sales, operations, R&D, legal, and other departments to ensure we are positioned through the value chain as one of the top craft brewing companies in the U.S.
The marketing director will focus on chain marketing activities, regional marketing (west), and brand marketing, this role will support the day-to-day marketing operations in these areas including, where relevant, commercial communications, promotions, events, market launches, budget management, agency relations, brewery relations and new product commercialization.
SweetWater Brewing Company is an Atlanta-based craft brewery. Celebrating 25 years of heady beers, it is the 11th largest craft brewery in the nation, according to Brewers Association. If you have what it takes and don’t want to float the mainstream, you’ll be joining a cast of innovative, passionate characters who also support the conservation of some of the nation’s most threatened rivers, streams and coastlines – causes near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.
Key Responsibilities:
- Provide Field Sales marketing support – planning, communications, programming/activation and enforcing brand strategy as conduit from brewery marketing to sales team.
- Includes vetting and enforcement of higher-level Co-op Marketing Activity opportunities (ie Sponsorships, Events, Media, etc) & requests, validating spend, activation, and ROI
- Lead Chain Marketing, collaborating with our national accounts team to build and execute programs and activities relevant to this channel. Support development and execution of national and regional marketing and sales strategies and tactics designed to grow the brand’s market share, volume and profitability.
- Drive marketing support for new/recent markets, planning and execution, driving and supporting brewery’s expansion agenda including the ongoing marketing of new markets in the western US and recently acquired Green Flash and Alpine brands. Manage and drive new markets marketing plans and execution, in tandem with new markets launch team on sales side.
- Responsible for Partnership Marketing. Identify, manage and drive key brand partnership marketing initiatives, cause/charity partner marketing initiatives, community partnerships and key influencer and ambassador partnerships and programs
- Brand Management/Marketing support across functions. Participate in development of advertising, media and creative, as a support role. Support/management of agency/supplier partnerships relevant to marketing plans/operations, such as advertising, media & social media
- Support Local Brewery and Community Marketing relevant to building and promoting the brand in the region.
- Commercial Marketing Operations - Liaise with sales force to deliver key communications, drive marketing planning with sales organization and local markets
- Develop and deliver critical selling tools, assets, and materials – driving timeliness, format, cadence, and garnering support across business functions as needed
- Support and drive rollout of programs, innovation/product launches, brand/marketing news and other key brewery initiatives
- Lead innovation ideation that meets/exceeds consumer interest and delivers an appropriate revenue and margin profile; oversee our stage gate process to ensure we have the right products in the pipeline and ensure that they are commercialized and launched with excellence
- Own the development of joined up marketing plan with cross-functional marketing team, consolidating and packaging brand programming and activities into cohesive plan that can be shared and communicated for commercial (sales) delivery
- team for maximizing activation opportunities, ROI, and brand essence
- Manage/Optimize marketing performance. Track, analyze, and report performance and trends / ROI; share performance accountability
- Budget Management, including brewery and co-op
Qualifications:
- BA specializing in Marketing or related field is required. MBA preferred. An equivalent combination of education and experience maybe considered.
- Minimum of 6 years of marketing experience with direct responsibility for brand, content and innovation strategy required
- Minimum of 2 years experience leading a high performing team
- Experience in supplier/manufacturer side with beer, bev alc, or consumer packaged goods
Technical Competencies:
- Partnership Marketing Experience (may include some form of Brand Partnership, Corporate Alliance, Cause/Charity partner management, and/or Influencer/Ambassador Marketing)
- Thorough knowledge of brand positioning and communication strategies.
- Thorough understanding of the commercial operations aspect of the business and the importance of marketing’s relationship to field sales from manufacturer/supplier standpoint – knowledge of three-tiered system in beer/bev alc a plus
- Have a strong understanding of promotional marketing program development process & execution, as well as tactics, tools, and activities
- Understanding of digital and social media marketing
- Excellent Project Management Skills
- Commercial acumen from marketing standpoint is critical to the position; this role will work collaboratively with the field sales organization as a conduit between brewery marketing and sales team members, including national accounts.
Personal Attributes:
- Excellent relationship skills that enhance cross-functional working, are accretive to delivering results, and build camaraderie internally as well as with agency partners through a combination of a collaborative approach, great follow-through and an ability to articulate and influence.
- Creativity and ability to think outside the box
- Desire to seek, find, uncover, and develop new opportunities.
- Strong understanding of digital and social media marketing.
- Candidate must possess excellent communication skills both verbal, written and presentation.
- High level planning and project management skills. Must be able to drive projects and launches to successful completion in a cross-functional environment.
- Solid analytical skills to uncover insights and opportunities as well as measure investment of resources.
- Resourceful, creative, proactive, opportunistic.
- Positive outlook and demeanor; ability to embrace challenge and support company objectives.
About Tilray Brands Inc.
Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
Tilray Brands welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.
When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.
If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of SweetWater, please send an email inquiry to [email protected]
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Senior Marketing Manager/Director
Are you an experienced D2C marketer who is ready to take on a new challenge? If you enjoy the freedom of creating something brand new, solving difficult challenges with simple solutions and leading a team of dedicated professionals who share the vision of not only growing the business, but helping others, we have a great fit for you!
Diet Smoke (dietsmoke.com) is a rapidly growing direct-to-consumer brand of hemp derived CBD products.
In your role, you will develop unique programs that adhere to regulatory standards, drive various digital marketing campaigns, help nurture and grow the existing customer base and find creative new ways of connecting with a rapidly growing audience.
You will be responsible for:
- Managing team consisting of: copywriter, content writer, graphic designer, SEO manager, affiliate manager, brand partnerships, web developer, assistant marketing manager
- Managing promotional calendar and email/text marketing
- Managing the website and developer
- Identify and engage with appropriate partners, contractors and vendors to help grow the business
- Explore and test new marketing strategies to acquire new customers
- Manage ongoing marketing budgets
- Compile weekly reports on activity and progress
- Collaborate closely with the CEO to help continue evolve the business
Who you are:
- Experience working with CBD or cannabis strongly preferred
- 5+ years of marketing experience
- Experience working in highly regulated industry preferred
- Organized and process driven
- Strong collaboration and project management skills
- Persistent and does not give up
- Works independently, self-motivated and needs minimal supervision
- College degree preferred
Pay: $75,000 - $130,000 plus benefits and bonus potential. Salary depends on experience. This role is critical to our growth and we are looking for someone who delivers results and we will compensate you appropriately with a base salary above market rates and a competitive commission structure that will make you say “wow.”
If you’re interested in becoming a part of an incredible opportunity, while becoming an expert within a rapidly growing industry, please apply today by providing a PDF version of your resume, a link to your LinkedIn profile and a short cover letter indicating why you’re interested in this opportunity.
Job Type: Full-time
Pay: $75,000.00 - $130,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Fort Lauderdale, FL 33301: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Company Description
As the leading cannabis multi-state operator (MSO), AYR Wellness is on a journey to be a force for good; and it all starts with our belief in the power and potential of the plant.
We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward. We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.
Join us as we create wonder together.
Job Summary
Ayr Wellness is seeking a Senior Director of Field Marketing to join our growing marketing organization. This role will be instrumental in managing our promotional activity across various geographic regions, ensuring that all local initiatives align with national marketing strategies. This role will manage multiple regional marketing teams and report directly to the SVP of Marketing.
Duties and Responsibilities
- Manage regional marketing teams, executing promotional & field marketing activities across the US
- Evaluate key performance metrics and identify efficiencies, areas of development and ongoing strategies for achievement of project goals, with an emphasis on increasing share of market, customer lifetime value, and retention rates across each region.
- Lead the development and execution of annual marketing calendars for each region.
- Ensure brand alignment and consistency in all marketing initiatives and content to continually build strong brand equity
- Work closely with regional retail and marketing teams to ensure successful execution of brand programs including new product/promotion rollouts
- Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability
- Collaborates closely with Digital and E-Commerce, Brand Management, Knowledge and Insights, and Marketing Operations teams for alignment on national strategies.
- Champions and supports national brand, product, and retail initiatives and translates those for excellence in execution on the local level.
- Performs regular visits to regional teams to build deeper local knowledge and foster cross-functional relationships
Qualifications
- Minimum 10+ years' marketing experience managing multiple markets and programs/promotions
- Must be able to thrive in a fast-paced, quick-changing environment
- Self-starting, forward-thinking idea generator with an entrepreneurial spirit
- Fully engaged, team player with excellent communication skills
- Demonstrated ability to create local activation strategies based on national initiatives
- Cannabis experience preferred, but not required
- Position is full-time.
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Job Title: Marketing and Advertising Director
Wage: $27-$30.00 Hr.
Division: Dr. GreenThumb's (DGT) San Diego
Reports To: Owner-Manager
FLSA Status: Non-Exempt
Position Summary:
Under the direction of the DGT Owner-Manager, the Marketing and Advertising
Director demonstrates experience, enthusiasm, knowledge and skills in
developing “innovative” campaigns and events which market DGT’s Cannabis
business products. The Marketing Director will identify marketing strategies that
can attract new Cannabis clients in order to create and sustain returning
customers who are loyal to the DGT brand. The Marketing and Advertising
Director will also be able to create advertising materials both on social media and in
print that engage customers as well as be able to market the ideal customer
experience in the DGT retail store.
Responsibilities will include:
- Building client loyalty to the DGT Cannabis brand through cutting edge advertisement campaigns
- Demonstrating prior Cannabis industry marketing, promotions and advertising experience
- Using Graphic Design advertising skills
- Promoting Mobile campaigns
- Utilizing knowledge about Cannabis advertising restrictions in marketing promotions
- Identifying and displaying proven marketing strategies that increase customer satisfaction in shopping for Cannabis at DGT
- Demonstrating innovative ways to market DGT’s presence in the community through social media
- Coordinating events that have a direct impact on increasing customer sales
- Engaging customers through the creation of an innovative continuous social media presence
- Creating and promoting DGT ads through social media channels
- Advising about materials that should not be posted because they will get shadow banned
- Working with the Sales Manager to increase average customer spend and retention campaigns
- Developing and promoting email and texting campaigns
- Presenting marketing methods designed to sustain DGT brand loyalty
- Understanding reasons for DGT CHURN rates
- Devising ways to reduce CHURN rates
- Measuring key performance metrics related to CHURN and retention
- Demonstrating superior abilities in using data analytics to pin-point proven strategies to present information that connects with specific customer needs
- Sponsoring and presenting organized and sought-after customer events that are well attended and increase customer sales
- Communicating with Sales Manager about best ways to sustain customer loyalty
- Providing retail feedback on the most attractive way to lay out products in
- the store for maximum customer appeal
- Working with Purchasing Manager to pinpoint selective products for
- promotion to increase margins
- Working collaboratively with purchasing and sales managers to discuss data on product information for best sales opportunities
- Collecting data about customer service trends in the area to inform about ways to increase customer retention and appeal to new customers
- Recording and responding to customer complaints in order to regain their loyalty to return to DGT
- Reporting retail increase in sales or decrease after promoting events
- Reporting directly to the Owner-Manager about proven ways to increase product sales
- Identifying best practices for marketing and advertising
- Creating and promoting expertly through social media channels
- Understanding customer lifetime spend and recognizing which advertising
- campaigns provide value
- Demonstrating the ability to create successful advertising campaigns within an assigned budget
Additional Skills Desired:
- Impeccable integrity and trustworthiness
- Capable of handling multiple projects simultaneously
- Cooperative, collaborative decision-making style
- Extroverted, warm, enthusiastic, empathetic, personable
- Strong commitment to results
- Actively listens, adapts to and learns new information quickly
- Analyzes product performance & sell-through tracking customer sales on a monthly
- Can Work on location as well as in the field without supervision
Supervisory Responsibilities:
None
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Language Ability:
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, and/or public groups,
Math Ability:
Ability to calculate simple figures and amounts.
Reasoning Ability:
Ability to deal with a variety of abstract and concrete variables in creating advertisement with graphics.
Skills:
To perform this job successfully, an individual should have knowledge of Microsoft Word applications, Microsoft Excel and possible graphic arts applications.
Education/Experience:
Certificates in Advertising/ Graphic Arts or comparable experience in these areas is a plus. Experience in the industry with Cannabis products is also a plus.
Certificates and Licenses:
- State driver's license*
Knowledge, Skills, and Other Abilities:
- * Be a fast learner, diligent and hard worker , reliable and willing to accept different approaches to tasks
- * Possess strong collaborative partnership skills, be very people oriented with ability to build relationships, and demonstrate culturally competent behavior
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, and talk or hear. The employee is frequently required to stand, walk, and use hands. The employee is occasionally required to reach with hands and arms, stoop, kneel, crouch or crawl, and taste or smell. The employee must occasionally lift and/or move up to 25 pounds safely. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, ability to adjust focus, and ability to see color.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Job Type: Full-time
Pay: $27.00 - $30.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
Schedule:
- 8 hour shift
Supplemental Pay:
- Bonus pay
- Tips
COVID-19 considerations:
We follow state guidelines in regards to COVID in sanitizing and guidance to employees about healthy practices.
Ability to commute/relocate:
- La Mesa, CA 91941: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Required)
Work Location: One location
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Marketing Director Responsibilities:
- Research competitors to stay current with similar products or services on the market
- Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
- Create and maintain a successful brand and image that attracts customers to the product or service
- Develop marketing strategies for new products or services that comply with current company standards
Marketing Director Qualifications:
- Bachelor’s degree in business, marketing, communications, or related field.
- Experience in marketing and running a marketing team. (preferred)
- Effective time management skills and the ability to multitask.
- Professional and proactive work ethic.
Job Type: Full-time
Pay: $52,000.00 - $55,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Parental leave
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Work Location: One location
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As Retail & Brand Marketing Director, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Operations department on strategic goals to support DeliverMD business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
DeliverMD prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, DeliverMD prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, DeliverMD services the greater Bay Area through online pre-ordering and home delivery. DeliverMD owns and manages three house cannabis brands: Smoakland, DeliverMD and Sierra Hills.
Essential Job Duties and Responsibilities:
- Demonstrate and support DeliverMD mission and values
- Support our CEO in the cohesive and consistent execution of our brand identity and messaging
- Manage and oversee the execution of content strategies for social, e-marketing and digital platforms and oversight of social & digital marketing coordinators
- Manage and expand digital marketing strategies (e.g. programmatic advertising, brand awareness promotions, and smart social media strategies)
- Create, execute, and relay effectiveness to Stake Holders a clear and concise yearly marketing budget plan
- Leverage copywriting skills to turn complex cannabis product information into digestible and clear value propositions and marketing messages that drive purchase
- Track the evolution of campaigns and manage customer data to develop targeting, testing different data models to optimize for performance.
- Leverage quantitative marketing analysis and sales reports to understand brand/product performance and to influence marketing strategies and manage advanced campaign segmentation and optimization
- Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
- Establish automated reporting and optimization processes
- Establish and execute marketing plans including retail (flyers, product menus, weedmaps), digital (e.g., site, email, text, social, video) and external/media planning (advertising, events, activations, tradeshows)
- Coordinate with stakeholders to ensure that all deliverables/ timelines are being met
- Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
- Proven ability to operate in an organization with a lot of stakeholders, rapid pace and constant decision
- Maintain attention and adherence to cannabis marketing messaging compliance as outlined by the state of California, local municipalities and under the direction of our compliance director
- Open availability including some weekends. This is a demanding position that requires you to be well rounded on all things in marketing.
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Deep knowledge of cannabis marketing and market segmentation of all key demographics with clear plan on how to address these groups (e.g. zip code, age, gender, order frequency, products purchased, etc.)
- Comfort and ease utilizing digital software and services, e.g. Mailchimp, POS, Blaze, Weedmaps, social media platforms, SMS text services, etc.
- Ability to pull and analyze / slice and dice data from various sources and databases for effective marketing and increasing revenue
- Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
- Proven marketing experience: agency, retail, and/or e-comm industry experience preferred
- Strong omni-channel marketing skills; in-store, digital, social media, advertising, etc.
- Experience with some design software; Adobe Illustrator, PhotoShop, InDesign, etc.
- Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business
Required Education and Experience:
- Bachelor’s degree; business, marketing, communications or related field preferred
- At least 8 years of marketing and/or brand management experience
- Cannabis, retail and/or e-commerce experience highly preferred
- High familiarity with brand development planning, innovation and creative ideation processes
- Experience using data and metrics to measure impact and determine optimization and improvement techniques
- Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development
- Excellent verbal and written communication skills including skilled copywriting abilities
- Relentlessly high standards and sharp attention to details
- Thinks strategically, but stays on top of tactical execution
- Entrepreneur can-do attitude to find ways to break down growth barriers
- Ability to thrive in a startup environment and resolve ambiguity with creative problem solving
- Proficiency in Google and Microsoft Office Suites.
Work Environment:
- On occasion may work in a busy, fast paced startup environment and may require 10% traveling
- Position is primarily located in Oakland, CA, however, may require traveling to other office locations for off-site meetings and other activities as required by the job.
Physical Requirements:
- Occasional standing; walk frequently; reach and twist/turn with hands and arms; climb or balance and stoop, kneel, crouch or crawl
- Occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Holidays
- Monday to Friday
- Night shift
- On call
- Weekend availability
COVID-19 considerations:
Follow the CDC requirements.
Ability to commute/relocate:
- Oakland, CA 94621: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Overview:
At MGO we do a lot more than crunch numbers and prepare filings. Our client centered approach goes beyond the numbers to provide invaluable financial and operational insight to a diverse array of dynamic clients – from enduring institutions to disruptive start-ups in culture shaping industries. By delivering strategic guidance with a personal touch, we are reshaping ideas of what a CPA firm is capable of and give our professionals the support to and flexibility to meet the demands of modern life.
Job Details
MGO is looking for a Segment Growth Director to join our growing firm. In this role, you will have the opportunity to develop growth plans and product strategy by leading a cross-functional team of marketing, business development, practice, and Industry line leaders. This role will be focused on driving growth within MGO’s Cannabis, Entertainment, Sports & Media market segments.
Core Responsibilities:
- Develop & Direct revenue growth plans & strategy
- Developing services to sell to potential clients
- Manage and analyze short and long-term marketing ROI
Essential Functions:
- Develop and execute go-to-market and lead generation plans in partnership with service and Industry professionals, marketing & business development team.
- Plan components include:
- Digital marketing: organic search optimization, paid search, retargeting, social media and nurture email marketing campaigns
- Events: webinars, trade shows and conferences
- Sales assets: collateral, presentations, videos, bios, core proposal assets for service teams, inside sales and channel partners
- Thought leadership content: articles, blog posts, and videos
- Public relations: press releases, speaker placements, and pitching of articles to trade publications and national/regional media
- Outbound calling that results in new meetings for segment leadership
- Analyze market trends, opportunities, customer needs, and competitive landscape within the segment and adapt growth strategies and plan
- Analyze financial, sales pipeline, marketing analytics and other segment performance metrics and make actionable recommendations to improve growth
- Identify and own of relationships with segment specific centers of influence: trade associations, channel partners and business developers to nurture referral channels
- Coach and collaborate with internal pursuit teams on new business opportunities and account-based marketing strategies
- Differentiate the MGO experience by collaborating with service leaders on development of new services, solutions and /or pricing models tailored to the segment’s needs
Non-essential Functions:
- Performs other duties as directed by the Chief Growth Officer
- Supervisory Responsibilities: No
- Overtime required throughout the year
- Heavy sitting for extended periods in front of a computer
- Travel including overnight up to 10%
Experience Requirements:
- Bachelor's degree (Business, Marketing, Accounting, or any major with consulting and/or professional services background). An MBA is a plus.
- Relevant experience in target markets
- Five or more years of product strategy and launch experience, including two-plus years of building and leading teams, bringing new offerings and services to market, and driving revenue & customer growth.
- Experience with product strategy refinement through marketing data and customer feedback.
- Experience developing and leading the end-to-end product commercialization strategy, including defining the targeted market and customer segmentation, value propositions, messaging, and pricing.
- Strong research capability with experience using design thinking and scientific methodologies to inform decision making
- Strong analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis, and recommendations.
- Very strong prioritization and influencing skills in a cross-functional, fast-moving environment; Proactive and results-oriented with excellent follow-through skills and attention to detail.
- Excellent verbal, written, and interpersonal communication skills with proven ability to work with cross-functional teams.
- Strong track record of leadership and people management, including influencing in a high-growth, fast-moving environment.
- Proficiency in MS Office products including Word, Excel, and PowerPoint
- Ability to perform several tasks concurrently with ease and professionalism.
- Ability to communicate clearly and concisely, verbally and in writing, in English.
- Must be able to keep client matters strictly confidential.
- Must have excellent interpersonal skills and customer service skills.
Preferred Qualifications:
- Experience in professional services, financial products, or solutions to medium and large size businesses helpful.
- Experience with consulting, CPA, or accounting service organizations is a huge plus.
- Experience in IT services or fintech software and solutions will be considered.
This is a unique opportunity for a highly motivated and experienced leader to drive the short and long-term strategy for MGO's ecosystem primarily across the United States, including developing positioning of the MGO platform/ecosystem as a whole greater than its parts, crafting winning value propositions and messaging, driving ecosystem segmentation and targeting, and uncovering customer insight to produce positive customer and business impact. Our ideal candidate will be an experienced professional with prior experience in bringing new financial products or professional services to market.
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About Blazy Susan
Blazy Susan is a manufacturer of premium rolling papers and smoking accessories. We are well known for our spinning rolling trays and pink rolling papers. Blazy Susan was founded in 2017, and is still a relatively small company, although we are growing extremely quickly. We have customers in over 20 countries, and we sell to hundreds of wholesalers and distributors throughout the United States. Our brand is globally adored and we want to continue to nurture the organic growth we’ve been able to foster while looking to find ways to utilize a growing marketing budget to really push the gas on ecommerce sales globally. While E-commerce is an important part of our business the majority of our revenue comes from our distribution network. Business to business marketing and customer service is critical to the success of our brand for the long term as we are striving to be industry leaders in this field for the cannabis industry.
Position
We are looking for a forward-thinking, deadline-driven and detail-oriented Director of Marketing. In this position, you will help to strategize, implement, track and measure our marketing content and campaigns. You will be managing a team of marketers and content developers and will report to the executive team. Our ideal candidate will be based in the Denver area. Pay will be commensurate with your experience and will be competitive.
Job Overview
- Evaluate and develop Blazy Susan’s marketing strategy and marketing plan across all brands
- Develop and manage the marketing budget
- Plan, direct, and coordinate marketing efforts for all brands
- Communicate the marketing plan and keep management updated monthly on change and progress
- Assist in competitor research for competing brands, understanding our market positioning, value proposition and pricing strategy in relation to the competition
- Identify potential customers/segments creating communication materials to reach important segments for B2B and B2C
- Develop and manage monthly marketing and promotional calendar, coordinating engagement with B2C & B2B customers
- Develop paid advertising strategy and content for execution on CBD channels
- Develop wholesale and retail promotions with Sales Team and Retail/Distro partners
- Develop and implement high level strategies for digital content backed by market research and data analysis
- Establish comprehensive reporting and dashboards of all digital marketing channels to track KPI performance and communicate analysis on a weekly, monthly & seasonal basis
- Develop email marketing strategy, messaging and templates
- Oversee and direct work of team members to create content for social media and other platforms
- Develop strategies and manage SEO efforts that drive customers to our websites and make improvements to the design, UX and content of our websites
- Help manage trade show, conferences, and local events
- Maintain consistent brand messaging throughout all platforms
- Research and evaluate new & emerging digital marketing channels and identify opportunities for growth
- Develop a clear understanding of our customers and determine opportunities for consistent segmentation, targeting and measurement
- Work in tandem with Business Development on collaborative opportunities
- Manage Ambassador/Affiliate programs and outreach
- Manage and develop strategies alongside PR firm
- Develop strategies for ecommerce growth across multiple platforms
- Research and develop go-to-market strategies for expansion into other countries/region globally
- Have a strong understanding of merchandising from implementation to strategy
- Be able to create and implement a unified marketing strategy with distributors and retailers
- Manage all aspects of B2B marketing operations
- Be experienced in coordinating and implementing surveys and other customer feedback tools
Qualifications
- 5-7 years of experience in similar performance-based marketing role
- 3+ years of experience leading a small team
- Bachelor's degree in marketing, business or related field
- Experience and understanding of cannabis industry a plus
- Knowledge of web design principles a plus
- A strong understanding of ecommerce platforms a plus
- Experience with global ecommerce and distribution a plus
- Event experience a plus
- Ability to work with and manage outside agencies
- Excellent leadership skills
- Highly analytical mindset who enjoys organizing and synthesizing data
- Ability to prioritize, manage several projects at once and work under pressure
- Works well on a team and communicating effectively with a variety of stakeholders
- Ability to wear multiple hats. This is a startup environment.
Job Type: Full-time
Pay: $100,000.00 - $125,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Denver, CO 80216: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Experience:
- Marketing: 5 years (Required)
Work Location: One location
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The Law Office of Barton Morris is a leading law firm with 20 years of experience in the areas of marijuana, business, criminal and civil litigation. We operate with between 4-7 lawyers, and 6 additional support staff. The firm values effective and strategic marketing and is looking for a vice president of marketing to lead its marketing team.
The position would report directly to the CEO and would oversee the team to implement strategy over multiple channels including social, paid digital, PPC, email, PR, and two websites optimized for strong organic content. The VP is a full time, in house position which would supervise another full time in house social media manager plus contract positions for PPC, public relations, website development and a professional video production team. Multiple attorneys also regularly provide written and video content. The position would necessitate regularly performing market research for the creation of compelling content. The firm’s management believes in continuing education and will sponsor opportunities both online and interstate. The firm’s beautiful and modern office space provides an ideal work space for maximum productivity with a private office. A staff of well over a dozen professionals provides a nice opportunity to create positive relationships and camaraderie.
Our Cannabis Law Practice is one of the most exciting and successful in the state. Marketing both practices will prove to be very rewarding and enjoyable as the firm provides a valuable service to a large number of people and businesses.
Requirements
BA/BS college degree or equivalent working experience in a related field with at least 10 years of relevant work experience, including the following:
- Management and leadership of a marketing team
- Market and Avatar Research
- Content Marketing Strategies
- Social Medial Marketing
- Email Marketing
- Facebook, Instagram, Google
- Google Pay per Click
- Organic marketing and website optimization
- Public Relations
- Online Reviews
Full Benefits Included Including:
- Vacation, Holiday and Sick Pay
- Health Care
- Disability
Individualized and Professionally Administered 401k plan with employer matching
Performance and KPI Based Bonus Structure
Benefit Conditions:
- Waiting period may apply
This Company Describes Its Culture as:
- Innovative -- innovative and risk-taking
- Stable -- traditional, stable, strong processes
- Team-oriented -- cooperative and collaborative
Work Remotely
- Flexible
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental Pay:
- Bonus pay
COVID-19 considerations:
The firm has a full, legally compliant COVID-19 Response Plan and follows all CDC and Michigan Department of Health Guidelines.
Ability to commute/relocate:
- Royal Oak, MI 48067: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 8 years (Required)
Work Location: One location
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Director of Sales and Marketing MBAF
About Made By A Farmer: When the 2018 Farm Bill passed and legalized non-psychoactive cannabis hemp cultivation, we decided to become leaders in this budding industry.
We planted our first hemp crop on our 200-acre plot near Ann Arbor, MI in the Spring of 2019 and have been working to bring you premium-quality hemp products ever since. Launching commercially in 2021.
Made By A Farmer is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Job Description
We are looking for a high-energy individual to oversee and help with sales and marketing for all products and brands in a team environment. The Sales & Marketing Director is responsible for leading their team of sales and marketing professionals to facilitate MBAF’s growth in the hemp market. The Sales & Marketing Director and their team would track market developments, create sales strategies, setup sales plans and maintain customer relationships for the business. This is a manager-level role, so previous experience in leadership and recruiting is highly preferred.
Previous experience in Sales and Marketing is also highly preferred. He or she must have strong administrative and organizational skills, exceptional communication and interpersonal skills, strong computer skills, and a working knowledge of the industry.
This job description summary outlines core aspects of this position, but additional duties may be required on a routine basis. This job description does not constitute the complete responsibilities for this position.
Responsibilities
-
Create a Go-To-Market plan for product launches Work with a sales team to support and cultivate the development and growth of the team, in a quickly changing environment. Oversee maintenance of current website and e-commerce Update social media with relevant material to drive sales and brand awareness Work with an already in-place CRM Maintain an understanding of the fast-changing environment in the Hemp marketplace Attend trade shows and educational events for our distributors Understanding the needs of our customers and distribution network Oversees the balance of work between staff members and accessing needs Provides timely and accurate reports as required Follows all company policies, procedures, and business ethics codes Performs other duties as assigned
Job Requirements:
-
High school diploma or GED required, Bachelor’s Degree in Marketing or related field preferred Cannabis industry or agricultural experience is a plus Excellent interpersonal skills to interact professionally with customers, vendors, and staff Strong organization skills, able to multi-task, and can manage time to meet frequently changing deadlines in a fast-paced environment Neat, clean, and professional appearance Highly professional and dependable Strong computer skills, including Microsoft Office (Word, Excel, Outlook) and the internet
Compensation
-
Competitive Pay Based on Experience Medical Benefits Professional Workplace Opportunity for Advancement Direct Deposit 401(k) with Company Match
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this position. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary.
We are an Equal Opportunity Employer.
It’s time to make the most important move of your career!
Apply Now!
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Agricor and our sister hemp testing lab, Botanacor, have joined forces with SC Laboratories, Inc. based in Santa Cruz, CA, to provide cannabis and hemp brands with access to the most comprehensive, industry-forward testing solutions in North America.
The combination brings together three of the longest standing and most respected cannabis and hemp testing organizations in the U.S. and forms the foundation of a national testing network. The combination will bring value to both the hemp and cannabis industries, ranging from access to a broader range of testing resources, improved data delivery, innovative science, instrument redundancy and increased testing capacity, and improved operations to accelerate turnaround times.
We’re looking for a highly skilled Marketing Director to help us promote our new, greenfield SaaS product offering, and identify what consumers want so we can create quality features that meet their needs. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding; familiarity with the cannabis industry is a big plus. This candidate will have the ability to lead and own the market strategy and execution to support our go-to-market efforts, while working and interacting with 3rdparty vendors on a regular basis. If you enjoy fast paced start-up environments and have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.
Objectives of this Role
- Collaborate with the product and business team to uncover insights and strategies to develop and implement marketing and branding strategies for new product, internally and externally.
- Oversee and grow the marketing team using internal and external resources.
- Consistently feed the sales funnel with qualified leads.
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the business.
Daily and Monthly Responsibilities
- Lead the development of our marketing plans working closely with stakeholders, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on establishing and growing audiences for our products and services.
- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of A/B tests, tracking, results reporting, analysis, and recommendations.
- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.
- Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard.
- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
Skills and Qualifications
- Bachelor’s degree in marketing, advertising, or communications preferred.
- Successful track record in senior marketing roles and creating marketing campaigns.
- Excellent leadership, communication, and decision-making skills.
- Experience with digital and print marketing, content marketing, and social media marketing.
- Proven ability to plan and manage budgets.
Preferred Qualifications
- Master’s degree
- Proficiency with HTML, content management systems, and design software
- Established network of media and PR contacts
- Desire to grow professionally with ongoing education
All employment offers will be contingent upon successful completion of a background check.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
SC Laboratories provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job Type: Full-time
Pay: From $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Required)
Experience:
- Marketing: 10 years (Required)
Work Location: Remote
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Job Description
We are proud to be advocates for the cannabis industry and build products and features that assist the industries compliant growth. We’re looking for a highly skilled Marketing Director to help us promote our new, greenfield SaaS product offering, and identify what consumers want so we can create quality features that meet their needs. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding; familiarity with the cannabis industry is a big plus. He/she will have the ability to lead and own the market strategy and execution to support our go-to-market efforts, while working and interacting with 3rd party vendors on a regular basis. If you enjoy fast paced start-up environments and have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.
Objectives of this Role
- Collaborate with the product and business team to uncover insights and strategies to develop and implement marketing and branding strategies for new product, internally and externally
- Oversee and grow the marketing team using internal and external resources
- Consistently feed the sales funnel with qualified leads
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the business
Daily and Monthly Responsibilities
- Lead the development of our marketing plans working closely with stakeholders, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on establishing and growing audiences for our products and services
- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of A/B tests, tracking, results reporting, analysis, and recommendations
- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
- Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
Skills and Qualifications
- Bachelor’s degree in marketing, advertising, or communications
- Successful track record in senior marketing roles and creating marketing campaigns
- Excellent leadership, communication, and decision-making skills
- Experience with digital and print marketing, content marketing, and social media marketing
- Proven ability to plan and manage budgets
Preferred Qualifications
- Master’s degree
- Proficiency with HTML, content management systems, and design software
- Established network of media and PR contacts
- Desire to grow professionally with ongoing education
Job Type: Full-time
Pay: $100,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Experience:
- Marketing: 3 years (Preferred)
Work Location: Remote
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Director of Marketing, Digital e-Commerce, SEO, Brand Development
Cheef Holdings Inc
1 year ago
Cheef Holdings is a Los Angeles-based health & wellness company and cannabis enthusiasts in the organic food industry providing the highest grade CBD products. Our mission is to educate the world about the power of natural, safe, and effective cannabinoids found in the hemp plant. Through our brands, Holistapet, and Cheef Botanicals, we want to bring back the stability, balance, and equilibrium that your body, and your pets, was meant to have. It’s our aim to provide access to useful education, research, and share with you real customer experiences through forums, social media, and news articles.
Our team has big ambitions and an entrepreneurial spirit. We are an early-stage startup gaining serious traction with a strong brand presence and leadership. We're growing quickly, and we'll give you the opportunity to do the same.
Job Summary
The Director, Digital Marketing will own and manage the digital consumer experience and post-purchase journey at Cheef Holdings. This role will be responsible for the growth and optimization of our websites, oversee our email marketing, SEO, and web development functions, and lead all efforts to maximize customer lifetime value.
Strong candidates will have experience in digital product management, e-commerce strategy, SEO, and lifetime value optimization. They will be excited to own an enormous scope in retention marketing & web optimization, and lead multiple teams. They have shown that they can effectively collaborate with business partners (e.g., executive team, other marketing functions, etc.) to build solutions that exceed the customer's expectations and the company's goals.
The Director, Digital Marketing reports to the VP of Marketing and will work closely with leadership team.
Responsibilities and Duties
Own customer lifetime value maximization:
· Develop overall strategy to increase LTV
· Prioritize and plan tactical initiatives, and execute with support of the email and digital teams
· Establish world-class LTV data, analytics, and personalization engine
· Implement dashboards that measure performance and help identify opportunities
Lead performance optimization for digital websites:
· Develop overall strategy to increase conversion rates and average order value
· Build and execute roadmap of new features, applications, and integrations
· Manage team of engineers and their agile sprint processes
· Inform recommendations with website analytics and customer feedback
· Manage digital ecosystem & tech stack and negotiate contracts with vendors & third-party solutions
Manage email & SMS marketing function:
· Improve email performance and the share of orders that can be attributed to email & text
· Build internal expertise in email health & deliverability
Qualifications and Skills
Experience:
· 7+ years in digital e-commerce marketing, product management, or management consulting
· Expertise in e-commerce tech stack, including but not limited to Klaviyo, AWS, WordPress, ShipStation, and Google Analytics
· Broad range of technical skills, strongly preferred, including programming in HTML or marketing software like Google AdWords or Market to Marketing Automation
· Led multiple teams and function areas within direct-to-consumer marketing
· Expertise in retention & lifetime value optimization
· Expertise in conversion rate optimization
· Expertise in quantitative and qualitative website analysis & research
· Experience with agile sprint processes
· Experience in managing technical teams
· Bachelor's Degree
Interpersonal:
· Exceptional leadership & communication skills
· Ability to manage multiple moving pieces
· Skilled in managing stakeholders, including board and executive team
· Strong time management and prioritization skills for oneself and others
· Adaptable to new and evolving social platforms and advertising technologies
· Thoughtful and self-reflective, and still willingness to learn
· Team-player, hard-working, organized, and goal-oriented
· Excitement for startups and building from the ground up
Additional Preferred Experience and Skills:
· Startup and/or e-commerce experience is a plus
· Passion for e-commerce, consumer retail and/or digital marketing is a plus
Benefits & Perks
· Flexible PTO, Sick Days, and Wellness Days
· Medical, Vision, and Dental Coverage
· Monthly Social Hours
· An environment of collaboration, high performance, & respect amongst all employees and managers
Cheef Holdings celebrates and promotes diversity and inclusion in all aspects of our business, for our employees, our customers, and our partners.
Job Type: Full-time
Pay: $75,000.00 - $150,000.00 per year
Schedule:
- 8 hour shift
Supplemental Pay:
- Bonus pay
COVID-19 considerations:
No
Ability to commute/relocate:
- Commerce, CA 90040: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How many years of digital marketing/product management experience do you have?
Experience:
- digital mktg brand development ingeyword research: 5 years (Required)
Work Location: One location
Apply for this job with Cheef Holdings Inc
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Company Summary:
SafeTiva Labs is a rapidly growing cannabis testing lab in Westfield, MA. We are about to open in August with a license from the Cannabis Control Commission to test all cannabis products. We are a group of dedicated scientists working to ensure public safety and we strive for an inclusive start-up culture that makes our employees love coming to work.
SafeTiva is dedicated to building a diverse team and is committed to promoting equity for marginalized groups. We strongly encourage members of these communities to apply: BIPOC, AAPI, women, veterans, people with disabilities, and
LGBTQ+ folks.
Position Summary:
SafeTiva Labs is seeking an experienced and passionate Director of Marketing to set our marketing foundation, launch us into opening, and help build our team and mature our brand. The Director of Marketing will be responsible for developing and executing strategic marketing campaigns to grow our audience. Other key duties include coaching our sales staff on brand and messaging, managing relationships with key partners, maintaining high creative standards, and having a keen eye on the cannabis industry in Massachusetts.
The Director of Marketing will report directly to the CEO. The position is full-time on- site in Westfield, MA will opportunities for remote and field work.
Primary Responsibilities:
- Establish clear, targeted marketing goals and monitor progress regularly
- Stay aware of cannabis networking events and B2B opportunities and plan SafeTiva’s presence at those events
- Use our brand kit to design SafeTiva’s print materials
- Supervise our social media consultant to ensure a consistent web presence
- Represent SafeTiva with exceptional character, integrity, and professionalism
- Track and analyze marketing performance and prepare monthly and quarterly campaign performance reports and present them to the Management Team
- Coordinate with the sales team on special initiatives, new service launches, events, and overall strategy
- Relay customer feedback and market trends to relevant departments
Qualifications and Requirements:
- 3+ years of marketing experience with a track record of success executing digital and event marketing campaigns
- Professional experience in B2B sales or marketing preferred
- Genuine and extensive knowledge of and passion for cannabis culture and the Massachusetts cannabis industry strongly preferred
- Excellent verbal and written communication skills
- Strong attention to details
- Willingness to travel within Massachusetts
- A high level of integrity, ethical conduct, and emotional intelligence at all times
- Proficient in Microsoft Office, Wordpress, photo editing and design software, social media
- Must be 21+ and pass a background check and must not have been convicted of an excluded felony offense as defined in 105 CRM 725.030
- Must be vaccinated and boosted against Covid-19 or willing to test weekly
Benefits:
SafeTiva is proud to offer a comprehensive benefits package, including health insurance, 401K, EAP, paid time off, and more.
Compensation will be commensurate with experience and skillset.
SafeTiva Labs celebrates diversity and is proud to be an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, religion, sexual orientation, national origin, disability, age, or veteran status.
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee assistance program
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
COVID-19 considerations:
All employees are required to be fully vaccinated for Covid-19.
Ability to commute/relocate:
- Westfield, MA 01085: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Please provide a cover letter in the supplemental materials section.
Experience:
- professional marketing: 1 year (Required)
Work Location: One location
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Why Fyllo
At Fyllo we are on a mission to accelerate the economies of tomorrow. What does that mean? We have created the world's largest data marketplace of cannabis and CBD purchase data along with a market-leading regulatory database that is used by Fortune 500 companies and emerging brands in highly-regulated industries like cannabis, crypto, short term rentals and more.
Our technology platform enables high-growth companies to reach and understand consumers, activate marketing and loyalty programs across multiple channels, and navigate today's ever-changing regulatory landscape.
Having been founded in 2019, we recently closed our Series C and have raised 100 million to date. 2022 has already proved to be another big year with our recent acquisition of Semasio, a leader in unified targeting for digital marketing. If you are someone who has a bias to act and believes in having more fun together, then read on!
Director of Product Marketing, Retail Solutions
Fyllo is looking for a Director of Product Marketing who will be responsible for influencing early stage product development and lead go-to-market strategy for our current and future Retail Solutions.
In this role, you are responsible for partnering cross-functionally to drive end-to-end development – from roadmap definition to audience segmentation to sales and market enablement – for current and future products. The ideal candidate will be able to earn the trust of executive leadership and cross-functional partners in Product Management, Engineering, Sales and Operations among others. You are a customer-obsessed marketer who wants to set and share vision, and use data to deliver marketing-lead growth.
Responsibilities:
- Lead GTM strategy for new products / features across the full lifecycle of the product
- Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities, especially during early stage product explorations
- Develop deep customer understanding across a range of verticals through segmentation, competitive market analysis, surveys, interviews and product usage data
- Develop product positioning, messaging frameworks and value propositions for product launches and demand generation
- Collaborate with Growth Marketing and Commercial teams to develop, execute, and optimize multi-channel campaigns to launch new products, drive demand, generate leads, and influence sales pipeline for new prospects as well as existing clients
- Develop marketing and sales enablement materials that drive performance and sustainable growth
- Leverage data and research to develop insights that influence product development, go-to-market strategy and marketing campaign activations
Preferred experience:
- 10+ years of relevant industry experience in product marketing for a SAAS company
- Ability to influence and drive change across an organization including senior executives
- Deep understanding of the retail industry and/or data-driven marketing
- Proven track record of owning go-to-market strategies from start to finish
- Ability to deal with ambiguity and create clarity for people and teams
- Strong written and verbal communication skills
- Ability to thrive in dynamic environments
- Proven problem solver across a variety of business challenges
- Collaborative and inclusive
Perks & Benefits
- Unlimited PTO
- Monthly mobile stipend
- Home office stipend
- 401K matching
- Hybrid or remote work schedule
- Blue Cross Blue Shield medical coverage
- Dental & vision insurance
- Parental leave
- Pre-tax commuter programs
- Learning & development programs
Next Steps
Our Recruiting team would love to connect with you! If your interests and experience are aligned with a current open role, one of our Recruiters will arrange a 30 minute introductory call with you. Following, depending on the role, there will either be a 60 min technical interview or a 30 min intro call with the Hiring Manager. Assuming all goes well, we will then set you up to speak with potential peers from your team and/or cross functional teams, with each call being 30 min.
Some of our positions do require at home assessments, or additional live Codepairs. On average, from initial Recruiter Screen to Offer, takes 2 weeks – we like to move fast across our business : ) We understand the hectic lives we all lead and appreciate you taking the time to meet with us in pursuing opportunities with the FylloFam. Thank you!
Job Type: Full-time
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COMPANY OVERVIEW
Recently named one of Entrepreneur magazine's Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy's, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco's national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry's first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.
MISSION STATEMENT
At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY
As Cresco Labs accelerates the development of its brand portfolio, the company is seeking a Brand Director to join our corporate Marketing team in Chicago, IL. In this role, you will be responsible for the day-to-day leadership to bring top national cannabis brands to the next level. You will lead brand positioning, brand strategy, near-in packaging and product development, communications, and work closely with the retail and field marketing teams to define consumer promotions and in-store support. To do so, you will work closely with cross-functional partners across sales, supply chain, compliance, operations, finance, and many others to drive key initiatives and deliver results.
CORE JOB DUTIES
- Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success.
- Lead the development of annual operating plans distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives.
- Collaborate with field and trade marketing team to develop and implement a retail activation plan with clear KPIs and measurement plan.
- Manage internal and external agency and design partner relationships in service of the development and execution of all brand communications and integrated marketing campaigns across all channels.
- Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership.
- Track all brand-related marketing expenses throughout the year to manage within the given budget.
- Manage two direct reports and support their professional development
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
- Bachelor's degree required. MBA preferred.
- Traditional CPG brand management experience, with 7+ years of experience in marketing.
- Track record of identifying, building and delivering growth within a fast-moving organization.
- Ability to manage complexity to make sound decisions and thrive in environments with minimal process and structure.
- Demonstrated success anticipating future business opportunities and developing strategies that address them proactively.
- Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals.
- Drives vision and purpose to rally action, support and optimism for the future of the business
- Acts with a clear sense of ownership and accountability
- Exceptional project management and organizational skills are required.
- Strong numerical and analytical skill set with ability to interpret quantitative data.
- Builds effective teams and fosters a positive workplace environment where team members look forward to coming to work each day
- Genuine interest in and passion for the cannabis industry is required.
COVID-19 REQUIREMENTS
Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).
BENEFITS
Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.
ADDITIONAL REQUIREMENTS
- Must be 21 years of age or older to apply
- Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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Role Summary
The Marketing/Brand Director is responsible for leading and building the Mary’s and Dixie brands. As first and foremost the business and P&L leader, the Marketing/Brand Director will set the objectives, strategies and tactics for the Mary’s and Dixie businesses, driving annual revenue by bringing the brand visions to life via regional and trade marketing, establishing BellRock Brands as the retail partner of choice while being a storyteller, a creative problem solver and a champion of the shopper. Naturally curious and a collaborative leader, a true partner to both sales and marketing, the Marketing/Brand Director understands the power of consumer driven brands and how critical the retail channel is to the commercial health of those brands. They run their business by the numbers, using data to drive decisions that balance short-term needs with long-term aspirations.
Key Responsibilities
Annual Business Planning and Execution
- Build and gain alignment to annual business plan including objectives, strategies and tactics
- Build and gain alignment to annual brand revenue forecast and budget recommendations
- Build and gain alignment to national promotional plans by brand with clear revenue targets and KPIs
Define the Tasks to be Done
- Utilize commercial and consumer data to develop a comprehensive understanding of market, category, and segment dynamics
- Understand portfolio strategy and brand profitability as the basis for rational resource allocation decisions
- Develop a deep understanding of the competitive landscape in each state, becoming the go-to source for competitor insight
- Develop a deep understanding of the retail landscape in each state to identify priority / lighthouse accounts and commercial opportunities
- Develop a deep understanding of the company’s product portfolio, features and benefits, how they differ from direct competitors, and why retail partners should care
Lead brand innovation
- Define innovation platforms and pipelines by brand, considering revenue potential
- Create annual calendar and cadence of innovation
- Work with R&D, commercialization and sales to launch new innovation into the marketplace
- Drive and support geographic expansion of successful “single market” products
Craft the Stories
- Utilize comprehensive market and product knowledge to craft differentiated and compelling selling stories across the company’s portfolio
- Develop and deploy a seasonal activation calendar and related programs to capitalize on key holidays and selling windows
- Own the company’s Partnership program, ensuring selection criteria, partnership tools, and tactics are optimized for an evolving retail market
- Collaborate with the Digital Marketing Manager to build and deploy a robust trade email calendar and content plan (national / state / local)
Build the Toolkits
- Translate selling stories into highly effective sales presenters (traditional and digital) with a focus on continuous improvement
- Develop and maintain POP marketing catalogs and toolkits including POSM, display material, merchandise, digital assets and partnership tools
- Work with relevant internal and external partners to develop retail promotional programs and related tools
- Lead the development and maintenance of the company’s digital shelf with key retail and delivery service partners
- Manage and optimize relationships with relevant external vendors and agency partners including promotional staffing, retail display, digital asset and POD, etc.
Communicate and Collaborate
- Be the point of contact (and filter) for all sales support requirements and requests
- Support sales team training and induction programs
- Work with Brand Marketing and Consumer Insights to provide market intelligence that drives evolution on a brand, communication and NPD level
- Marketing lead for trade and consumer event creation, planning and execution
Supervisory Responsibilities
- Manages, recruits, interviews, hires, and trains marketing staff
- Sets the vision and goals/objectives for the brands
- Direct daily workflow of the marketing department
- Provides constructive and timely performance evaluations
Required Skills
- Strong P&L management experience
- Experience working within a high growth, fast moving startup environment
- Agency and partner management
- Engaging, charismatic, and able to conduct difficult conversations
- Analytic and creative, balancing short and long term commercial and brand needs
- Demonstrated ability to analyze, synthesize and formulate data-based recommendations and presentations
- Exceptional interpersonal and communication skills
- Ability to balance multiple priorities, projects and workstreams
- Excellent organizational and project management skills with a high attention to detail and follow through
- Basic Adobe Suite skills a plus
Physical Demands
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Travel Required
- Up to 15% travel
Education and Experience
- BA/BS degree marketing
- 5+ years of experience in marketing
- Cannabis industry experience
Other Responsibilities
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
BellRock Brands Inc. is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.
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Role Summary
The Marketing/Brand Director is responsible for leading and building the Mary’s and Dixie brands. As first and foremost the business and P&L leader, the Marketing/Brand Director will set the objectives, strategies and tactics for the Mary’s and Dixie businesses, driving annual revenue by bringing the brand visions to life via regional and trade marketing, establishing BellRock Brands as the retail partner of choice while being a storyteller, a creative problem solver and a champion of the shopper. Naturally curious and a collaborative leader, a true partner to both sales and marketing, the Marketing/Brand Director understands the power of consumer driven brands and how critical the retail channel is to the commercial health of those brands. They run their business by the numbers, using data to drive decisions that balance short-term needs with long-term aspirations.
Key Responsibilities
Annual Business Planning and Execution
- Build and gain alignment to annual business plan including objectives, strategies and tactics
- Build and gain alignment to annual brand revenue forecast and budget recommendations
- Build and gain alignment to national promotional plans by brand with clear revenue targets and KPIs
Define the Tasks to be Done
- Utilize commercial and consumer data to develop a comprehensive understanding of market, category, and segment dynamics
- Understand portfolio strategy and brand profitability as the basis for rational resource allocation decisions
- Develop a deep understanding of the competitive landscape in each state, becoming the go-to source for competitor insight
- Develop a deep understanding of the retail landscape in each state to identify priority / lighthouse accounts and commercial opportunities
- Develop a deep understanding of the company’s product portfolio, features and benefits, how they differ from direct competitors, and why retail partners should care
Lead brand innovation
- Define innovation platforms and pipelines by brand, considering revenue potential
- Create annual calendar and cadence of innovation
- Work with R&D, commercialization and sales to launch new innovation into the marketplace
- Drive and support geographic expansion of successful “single market” products
Craft the Stories
- Utilize comprehensive market and product knowledge to craft differentiated and compelling selling stories across the company’s portfolio
- Develop and deploy a seasonal activation calendar and related programs to capitalize on key holidays and selling windows
- Own the company’s Partnership program, ensuring selection criteria, partnership tools, and tactics are optimized for an evolving retail market
- Collaborate with the Digital Marketing Manager to build and deploy a robust trade email calendar and content plan (national / state / local)
Build the Toolkits
- Translate selling stories into highly effective sales presenters (traditional and digital) with a focus on continuous improvement
- Develop and maintain POP marketing catalogs and toolkits including POSM, display material, merchandise, digital assets and partnership tools
- Work with relevant internal and external partners to develop retail promotional programs and related tools
- Lead the development and maintenance of the company’s digital shelf with key retail and delivery service partners
- Manage and optimize relationships with relevant external vendors and agency partners including promotional staffing, retail display, digital asset and POD, etc.
Communicate and Collaborate
- Be the point of contact (and filter) for all sales support requirements and requests
- Support sales team training and induction programs
- Work with Brand Marketing and Consumer Insights to provide market intelligence that drives evolution on a brand, communication and NPD level
- Marketing lead for trade and consumer event creation, planning and execution
Supervisory Responsibilities
- Manages, recruits, interviews, hires, and trains marketing staff
- Sets the vision and goals/objectives for the brands
- Direct daily workflow of the marketing department
- Provides constructive and timely performance evaluations
Required Skills
- Strong P&L management experience
- Experience working within a high growth, fast moving startup environment
- Agency and partner management
- Engaging, charismatic, and able to conduct difficult conversations
- Analytic and creative, balancing short and long term commercial and brand needs
- Demonstrated ability to analyze, synthesize and formulate data-based recommendations and presentations
- Exceptional interpersonal and communication skills
- Ability to balance multiple priorities, projects and workstreams
- Excellent organizational and project management skills with a high attention to detail and follow through
- Basic Adobe Suite skills a plus
Physical Demands
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Travel Required
- Up to 15% travel
Education and Experience
- BA/BS degree marketing
- 5+ years of experience in marketing
- Cannabis industry experience
Other Responsibilities
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
BellRock Brands Inc. is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Cannabis: 3 years (Preferred)
Work Location: One location
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Cannessentials is a small but quickly growing e-commerce hemp brand based in Waltham, MA. Cannessentials emphasizes quality, transparency and affordability. We are looking for an awesome Director of Marketing to join our team. The ideal candidate has previous management experience, both with people and marketing campaigns.
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
- Research competitors to stay current with similar products or services on the market
- Develop successful strategies and campaigns that attract new customers and keep current customers
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
- Create and maintain a successful brand and image that attracts customers to the product or service
- Develop marketing strategies for new products that comply with company standards and regulations
- Delegate tasks to content/design team effectively and follow up with reviewing process
- Coordinating event needs with the marketing department about outreach, booth design, product displays and merchandise.
- Managing affiliate partners including micro-influencers and other brand collaborations.
- Manage the Brand Ambassadors/sales employees on understanding the brand and getting marketing materials.
- Check in with managed employees on a biweekly or monthly basis to do performance evaluations in order to ensure productivity and that goals are being met/exceeded.
Qualifications
- 3-5 years in previous marketing management position
- College Degree in Marketing, Advertising, Journalism, Design, or Similar
- Ability to manage various projects and people
- Previous event experience including booth set-up and design, POS management and event outreach
- Familiarity with Cannabis advertising restrictions and regulations is a plus
- Experience with Wordpress is a plus
- Able to delegate, plan and prepare for marketing campaigns while tracking their performance and ROI
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Waltham, MA 02453: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 2 years (Required)
Work Location: One location
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As Retail & Brand Marketing Director, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Operations department on strategic goals to support DeliverMD business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
DeliverMD prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, DeliverMD prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, DeliverMD services the greater Bay Area through online pre-ordering and home delivery. DeliverMD owns and manages three house cannabis brands: Smoakland, DeliverMD and Sierra Hills.
Essential Job Duties and Responsibilities:
- Demonstrate and support DeliverMD mission and values
- Support our CEO in the cohesive and consistent execution of our brand identity and messaging
- Manage and oversee the execution of content strategies for social, e-marketing and digital platforms and oversight of social & digital marketing coordinators
- Manage and expand digital marketing strategies (e.g. programmatic advertising, brand awareness promotions, and smart social media strategies)
- Create, execute, and relay effectiveness to Stake Holders a clear and concise yearly marketing budget plan
- Leverage copywriting skills to turn complex cannabis product information into digestible and clear value propositions and marketing messages that drive purchase
- Track the evolution of campaigns and manage customer data to develop targeting, testing different data models to optimize for performance.
- Leverage quantitative marketing analysis and sales reports to understand brand/product performance and to influence marketing strategies and manage advanced campaign segmentation and optimization
- Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
- Establish automated reporting and optimization processes
- Establish and execute marketing plans including retail (flyers, product menus, weedmaps), digital (e.g., site, email, text, social, video) and external/media planning (advertising, events, activations, tradeshows)
- Coordinate with stakeholders to ensure that all deliverables/ timelines are being met
- Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
- Proven ability to operate in an organization with a lot of stakeholders, rapid pace and constant decision
- Maintain attention and adherence to cannabis marketing messaging compliance as outlined by the state of California, local municipalities and under the direction of our compliance director
- Open availability including some weekends. This is a demanding position that requires you to be well rounded on all things in marketing.
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Deep knowledge of cannabis marketing and market segmentation of all key demographics with clear plan on how to address these groups (e.g. zip code, age, gender, order frequency, products purchased, etc.)
- Comfort and ease utilizing digital software and services, e.g. Mailchimp, POS, Blaze, Weedmaps, social media platforms, SMS text services, etc.
- Ability to pull and analyze / slice and dice data from various sources and databases for effective marketing and increasing revenue
- Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
- Proven marketing experience: agency, retail, and/or e-comm industry experience preferred
- Strong omni-channel marketing skills; in-store, digital, social media, advertising, etc.
- Experience with some design software; Adobe Illustrator, PhotoShop, InDesign, etc.
- Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business
Required Education and Experience:
- Bachelor’s degree; business, marketing, communications or related field preferred
- At least 8 years of marketing and/or brand management experience
- Cannabis, retail and/or e-commerce experience highly preferred
- High familiarity with brand development planning, innovation and creative ideation processes
- Experience using data and metrics to measure impact and determine optimization and improvement techniques
- Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development
- Excellent verbal and written communication skills including skilled copywriting abilities
- Relentlessly high standards and sharp attention to details
- Thinks strategically, but stays on top of tactical execution
- Entrepreneur can-do attitude to find ways to break down growth barriers
- Ability to thrive in a startup environment and resolve ambiguity with creative problem solving
- Proficiency in Google and Microsoft Office Suites.
Work Environment:
- On occasion may work in a busy, fast paced startup environment and may require 10% traveling
- Position is primarily located in Oakland, CA, however, may require traveling to other office locations for off-site meetings and other activities as required by the job.
Physical Requirements:
- Occasional standing; walk frequently; reach and twist/turn with hands and arms; climb or balance and stoop, kneel, crouch or crawl
- Occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Holidays
- Monday to Friday
- Night shift
- On call
- Weekend availability
COVID-19 considerations:
Follow the CDC requirements.
Ability to commute/relocate:
- Oakland, CA 94621: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Director of Marketing Job Summary:
Shift & Dalwhinnie Farms Summary:
Shift and Dalwhinnie Farms are two legacy Colorado brands solely focused on creating the highest quality products across multiple categories, growing the highest quality cannabis, and building best in class company culture. With our farm and grow located on a 200-acre equestrian ranch at 8500 ft of altitude in Ridgway, CO, and with our manufacturing facility located in Denver, we are truly an authentic Colorado brand. We are doubling down on our investments into the right team and the right resources to rapidly accelerate the brands growth in the CO market. With a revamped focus on our products, brands, and team, we are entering into a growth stage and are looking for the right team members to join us on the journey. There has not been a more rewarding and opportunistic time to join these brands. We look forward to talking with you!
Position Summary:
We are seeking an experienced Director of Marketing to lead the marketing efforts for both Dalwhinnie Farms and Shift brands with products encompassing flower, concentrates, and cartridges. The Director of Marketing will be responsible for developing and executing statewide and regional marketing strategies to meet the revenue objectives of the company, provide useful and actionable marketing support to the sales team, and maintain robust coordination between the sales and marketing teams.
Company and team culture are of paramount importance to us at Shift / Dalwhinnie Farms. The Director of Marketing must be focused on helping to create a coaching environment where candor and communication is of the utmost important. Personal development and growth should be important to you as these are key aspects of our company culture.
The Director of Marketing will report directly to the CRO and CEO. The position is full-time with opportunities for on-site, remote, and field work, though living locally in CO (preferably in Denver) is required.
Shift and Dalwhinnie Farms are dedicated to building a diverse team and committed to promoting equity among people of color, particularly Black, African American, Hispanic, Latinx, Indigenous people, women, Veterans, persons with disabilities, and LGBTQ+ people. Members of these groups are strongly encouraged to apply.
Qualifications
- 3-5 years in a marketing lead / leadership role where you oversaw branding, design, marketing campaigns, event coordination and tracking ROI of these efforts.
- Must be local in CO, preferably in or near the Denver area.
- Experience leading a marketing department for a brand focused on driving and increasing sales in retail environments.
- Excellent media marketing and planning skills and abilities, particularly in digital, print, social media, events and outdoor sponsorships.
- Integrated production campaign experience.
- Works well under pressure, thriving under tight deadlines, and staying within budget.
- Communicates effectively in oral and written forms.
Responsibilities
- Demonstrates a high level of organization and time management
- In this role, you will help drive sales through marketing efforts both to consumers and to budtenders/retailers.
- Collaborate with senior leadership on launching new product lines under the Shift and Dalwhinnie Farms brands. Own the creative, design, and execution efforts for new product launches.
- Work with the sales team to help design all necessary materials for the field including sales brochures, sales handbook, budtender training materials, promotional fliers, etc.
- Design and coordinate new lines of apparel, merchandise and swag including designing the merch (in collaboration with CRO) and working hand in hand with our merch vendors to see the whole process through.
- Meet with customers, vendors, and partners to develop key relationships
- Work with the sales team to design, implement and track budtender incentive programs with our dispensary partners
- In addition to the Brand/Sales/Marketing needs this role will require managerial tasks supporting event design and coordination.
- Network and establish partnerships with local businesses and organizations to positively impact our two brands.
- Regularly perform consumer market research using customer and Budtender feedback, internal sales data, and external information sources to identify consumer market trends, and report findings to senior leadership.
- Develop recap reports measuring value and ROI of partnerships, sponsorships and events
Compensation: Very competitive compensation, based on experience.
Job Type: Full-time
Pay: $75,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- On call
COVID-19 considerations:
Yes, this will be gone over in detail with the hiring manager upon a face to face interview.
Experience:
- Marketing management: 5 years (Required)
- Marketing: 7 years (Required)
- Colorado Cannabis: 1 year (Required)
Work Location: One location
Apply for this job with Shift Genuine Cannabis & Dalwhinnie Farms
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Must be able to travel 100%.
We are currently seeking to hire a Cannabis Director Of Sales And Marketing to join our team! You will be responsible for overseeing and developing a sales team to drive company revenue in the state of Oklahoma.
Responsibilities:
- Oversee and coordinate the sales of ALL Cannabis products across the state of Oklahoma.
- Travel around the state daily to build a client base large enough to sale all our products.
- Establish sales territories, quotas, and goals for the sales team
- Analyze sales statistics to identify areas of improvement
- Track results and trends regularly for business forecasting
- Report on team and individual performance
- Develop and execute innovative sales strategies
- Build and form new partnerships with potential clients
- This position will lead to a national sales director in 4 states or more
Qualifications:
- Previous experience in Cannabis sales, customer service, or related fields in Oklahoma
- Experience as a supervisor or manager
- Familiarity with CRM platforms
- Strong leadership qualities
- Ability to build rapport with clients
About The Bud Builders:
Cannabis Development company that also does Architectural Engineering design Build work as well as Cannabis Construction, management, Staffing Consulting. The company owns full seed to sale platforms in three states to date with more in the near future.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Supplemental Pay:
- Commission pay
Willingness to travel:
- 100% (Required)
Work Location: On the road
Apply for this job with The Bud Builders LLC
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IPW, a leading niche publisher of tech and sustainability magazines offers the prestige of print plus the immediacy of digital through 5 magazines and our fast-growing website. For almost 10 years IPW's mission has remained the same: to deliver award-winning journalism that celebrates innovation, tech, sustainability and STEM and to keep our readers informed and inspired with award-winning content.
Responsible for building and maintaining Innovation & Tech Today, Cannabis & Tech Today, Residential Tech Today, STEM Today and Sustainability Today's audience, managing the distribution of copies, ensuring customer satisfaction, developing partnerships with outside organizations and increasing brand awareness and subscribers using all best practices.
KEY RESPONSIBILITIES
Oversee the circulation of quarterly editions of the magazine including mailed copies, newsstand copies, bulk copies and event copies.
Marketing efforts across all platforms in promotion of our brand, magazine subscriptions, events, sales and more.
Assist the sales team with marketing efforts and audience demographic information and tools.
Concept, plan, and promote magazines to associations, events and online distribution outlets.
Place FB and Google Ads to drive subscription revenue. Focus on bulk sales and unique distribution models.
Oversee operational elements of the business including company accounts payable/receivables, general office management, customer service and internal/external communications.
JOB REQUIREMENTS
Appropriate education and/or experience may be substituted on an equivalent basis
Education: College degree in business, marketing, PR, journalism or equivalent required.
Knowledge, Skills, & Abilities:
- Experience in publishing, magazines and/or the journalism field required (5+ years of experience preferred).
- Ability to multitask and prioritize duties in a very fast-paced environment.
- Knowledge of Microsoft Office products, familiarity with customer database management systems.
- General knowledge of marketing standards and the platforms used in promotional efforts including email, social media, direct mail and more.
- Ability to adhere to budgets, plan and analyze campaigns, and produce reporting.
Additional Company Information:
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations, etc.
IPW is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. IPW does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. IPW also prohibits harassment of applicants and employees based on any of these protected categories.
Job Types: Full-time, Part-time, Contract
Pay: $50,000.00 - $85,000.00 per year
Benefits:
- 401(k) matching
- Flexible schedule
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
- Commission pay
Experience:
- magazine distribution: 1 year (Required)
- FB and Google Ads: 1 year (Required)
Work Location: Remote
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Marketing Director
Rooted In | www.RootedinRoxbury.com
Boston, MA 02115
Job details
Salary
$60,000 - $80,000
About Us:
Rooted In’s mission is to build a community-conscious adult use cannabis business that engages, serves and benefits members of Boston's communities of color through financial success and social responsibility.
We are opening a new dispensary at 331 Newbury Street in Boston, MA. We are looking to hire a marketing director with strong branding experience as well as strong social media experience. We are a mission driven organization with a focus on the complete customer experience. We are also passionate about educating and developing the next generation of leadership in the marijuana industry.
Position:
The Marketing Director is a leading role with opportunity for growth. This hire will report directly to the COO and correspond directly with the owners to implement their vision for the store opening and beyond. We are looking for a self-motivated, and thoughtful professional who will be responsible for developing and executing our sales and marketing strategy.
We are looking for someone who is self-started and who can operate in a start-up environment
Duties & Responsibilities:
- Launch our store for Opening Day:
- Enhance our e-commerce website
- Create email marketing program
- Create a texting program
- Create social media campaign
- Manage PR team on press releases
- Work with the Director of Finance to create a budget for all marketing
- Get creative - We'd love to hear your ideas!
- Ongoing:
- Hire marketing team (staff and consultant assistance)
- Manage all marketing platforms: website, email, texting, social media etc
- Set and manage sales goals
- Work in tandem with Director of Finance and COO on marketing budget
- Manage Develops and implements sales campaigns
- Work with Open Newbury Street
- Manage pop-up shop plan to assist local small businesses in Boston
- Manage events
- Manage high profile guests
- Manage company's overall SEO strategy
Qualifications:
- Must be over the age of 21.
- Preferred: 3 + years of marketing and branding related experience
- Excellent leadership, interpersonal, and multitasking skills
- Ability to deal with problems and resolve in professional manner
- Passionate and knowledgeable about our mission
- Self-started and who can operate in a start-up environment
Note: Rooted job descriptions are not all inclusive. Employees may be expected to perform other duties and tasks as assigned to meet the ongoing needs of the business, that are not specifically listed above.
Rooted is an Equal Opportunity Employer. We fully embrace as well as encourage our employees’ differences in age, color, ethnicity, gender, gender identity or expression, language, nationality, physical or mental capabilities or disabilities, socioeconomic status, veteran status, and any and all other characteristics or traits that make each individual unique.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Boston, MA 02115: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- marketing and/or branding: 3 years (Required)
Work Location: One location
Apply for this job with Rooted In
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Elevate Capital Holdings is looking for a seasoned Marketing Director to develop and implement strategies to strengthen the company’s market presence in the cannabis industry. The ideal candidate will be an experienced professional preferably in the cannabis or food and beverage industry. The goal is to increase the company’s market share and maximize revenues.
Elevate is willing to hire a freelancer who is open to a full-time position in the future.
Responsibilities
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Skills
- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- BSc/BA in business administration, marketing and communications or relevant field
Job Types: Full-time, Contract
Pay: From $150,000.00 per year
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 5 years (Required)
Work Location: One location
Apply for this job with Elevate Capital Holdings
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Digital Marketing, Promotion & Events Director
Ark Smoke Shop & Lounge
1 year ago
Digital Marketing, Promotion & Events Director
Bi-lingual + Optional (Español & English)
Seeking motivated Marketing Director for Ark Smoke Shop & Lounge in South Miami, Florida.
Job prerequisites & previous experience required:
- Extensive digital marketing knowledge & practical experience (SEO, Google Ads, various social media platforms) – 3 - 5 years
- Specific Geofencing marketing experience, in depth knowledge of various available software solutions, techniques, including parameters and reports.
- Marketing experience in more regulated and restricted areas for example: cannabis, hemp & CBD, Alcohol, tobacco, casino & gambling and etc
- Established network of specialized contractors including but not limited to proprietary digital marketing software platforms (for geofencing and etc), designers, promo teams and etc
Job Description
- GOAL. Continuous increase of awareness of target audience, education, motivation in 5 – 10 miles radius of the physical location to increase physical sales at the STORE & LOUNGE.
- Geofencing and similar CBD friendly digital marketing campaigns development, coordination, implementation, and reporting
- Detailed target audience identification & description based on A/B test results
- Locations identification and continuous testing and optimization by target audiences
- Continuous marketing material development & testing on various target audiences. Addressing various audiences & interest groups, educational and etc.
- Plan and organize, promote, and advertise, thematic events on location (LOUNGE) on the regular basis (at least 1 a month, eventually and if successful switching to once a week)
- Actively participate in the outside local events that attract local target audience with the goal to promote & advertise the store products & lounge services
- Organize & manage continuous flyer distribution to local target audience & local businesses
- Based on the Owners & GM current knowledge & inputs, taking into consideration currents achievements and best practices, based on own extensive previous experience form and approve detailed marketing plan for ARK SMOKE SHOP & LOUNGE.
- Continuous growth management, communication, interaction with loyal customer bases. Multilevel loyalty & marketing program development & implementation including selection of appropriate software and its integration
Job Types: Full-time, Part-time
Pay: From $15.00 per hour
Benefits:
- Employee discount
- Referral program
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Holidays
- Night shift
- Weekend availability
Supplemental Pay:
- Bonus pay
- Commission pay
Education:
- High school or equivalent (Preferred)
Work Location: One location
Apply for this job with Ark Smoke Shop & Lounge
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Our Story
MedMen is North America's leading cannabis retailer with flagship locations in Los Angeles, Las Vegas, Chicago, and New York. MedMen offers a robust selection of high-quality products, including MedMen-owned brands [statemade], LuxLyte, and MedMen Red through its premium retail stores, proprietary delivery service, as well as curbside and in-store pick up. MedMen Buds, an industry-first loyalty program, provides exclusive access to promotions, product drops and content. MedMen believes that a world where cannabis is legal and regulated is safer, healthier and happier. Learn more about MedMen and The MedMen Foundation at www.medmen.com
Job Summary
The Director of Sales and Marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.
Job Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
- Develops and manages sales/marketing operating budgets.
- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Monitors competitor products, sales and marketing activities.
- Establishes and maintains relationships with industry influencers and key strategic partners.
- Guides preparation of marketing activity reports and presents to executive management.
- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
- Directs sales forecasting activities and sets performance goals accordingly.
- Partners with HR to direct staffing, training, and performance evaluations to develop and control sales and marketing programs.
- Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
- Represents company at trade association meetings to promote product.
- Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
- Coordinates liaison between sales department and other sales related units.
- Analyzes and controls expenditures of division to conform to budgetary requirements.
- Assists other departments within organization to prepare manuals and technical publications.
- Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
- Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
- Directs product research and development.
(Note: The Company complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act (ADAAA), and all applicable state and local fair employment practices laws, and is committed to providing equal employment opportunities to qualified individuals with disabilities. Consistent with this commitment, the Company will provide a reasonable accommodation to disabled applicants and employees if the reasonable accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship.)
Basic Qualifications
- Bachelor's degree in sales, marketing or business administration or equivalent number of years of experience.
- Five (5) years of related experience with progressive management experience.
- Business Acumen.
- Communication Proficiency.
- Customer/Client Focus.
- Leadership.
- Presentation Skills.
- Problem Solving/Analysis.
- Results Driven.
- Strategic Thinking.
- Technical Capacity.
Preferred Qualifications
- Master's degree in sales, marketing, or business administration.
Supervisory Responsibility
This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.
Working Conditions
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
This is a full-time position, and hours of work and days are Monday through Friday, 9:00 a.m. to 6:00 p.m. Occasional weekend and overtime required.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 20 pounds.
Travel Requirements
Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Work Authorization/Security Clearance
This position does not approve visa requirements, H1-B sponsorship, special clearances, etc. Submittal and clearance of drug and background screening to meet Company Policy expectation. Live scan completed for specific cities may be required.
MedMen Is An Equal Opportunity Employer: We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex, sexual orientation, gender, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable laws.
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GreenLabs is currently looking for a full-time Marketing Coordinator/Graphic designer with 10+ years’ experience. Our amazing staff and patients have helped us receive the title as Baltimore's Best Cannabis Dispensary of 2019 and 2020. We have just closed in on our 2nd year of business and are looking to add a key member to the team that can add value in a multitude of ways. We have so many visions for increasing our future growth via social media, design, advertising, print work, etc. and are currently looking for someone with artistic talent to put turn these visions into a reality.
We are really looking for someone who can bring the vision of our brand to life! The ideal hire will be capable of creating digital content, creating deals and literature necessary for all of the different aspects of the business. Cannabis is a new industry and working within the cannabis community all while abiding state and media regulations requires a keen attention for detail. This team member must be responsible and diligent in their work. Compensation will be a based off of experience and skills.
The new hire must have perseverance and may not be easily discouraged. Taking constructive criticism well is a must! You must also have a precise eye for detail, impeccable time management skills, be deadline oriented, and strong analytical skills. Because comprising text, email blasts, and brochures, etc. are a part of this positions duties, it is important that the applicant have technical writing skills. We require an individual that is fluent in Adobe Illustrator, PhotoShop, videography and photography. Creativity is very important. Below you will find a list of some of the requirements the applicant will be expected to perform:
Job Responsibilities
- Social Media
- Email, Text and Paper Mail-outs
- Leafly, Weedmaps
- Website
- Blogs
- Specials
- Manage Event Budgets
- Video Content, Youtube Channel, Tutorials, Walkthrough, Promotions
- Graphic Design, Logos
- Analytics
- Create Email Opt-In
- Newsletter
- Scheduling task
Having experience in the medical cannabis industry or cannabis in general is always a pro but it is NOT a requirement. If hired, you will receive a 1 – 2 week training course of all thing’s cannabis and the Maryland Cannabis Commission Regulations. Compliance with state law is a necessity while working within this industry.
All applicants must be 21 years of age or over and able to pass a background check and drug screening. GreenLabs is an equal opportunity employer.
If this is something you are genuinely behind and passionate about, send us your resume, cover letter, copy of your government issued ID with photo, and your portfolio of all of your design work for us to review.
All applicants that best fit our criteria will be contacted.
Job Type: Full-time
Pay: From $1.00 per hour
Schedule:
- 10 hour shift
- 8 hour shift
Experience:
- Adobe Illustrator: 1 year (Preferred)
- Adobe Photoshop: 1 year (Preferred)
Work Location:
- One location
Work Remotely:
- No
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Due to our rapid growth, we are in need of a Corporate Marketing leader for Treez. In this newly created role reporting into our VP of Marketing, you will be able to help us build upon our brand recognition and create a strategy that drives broader awareness and demand for Treez. You will also lead a team of marketers across demand generation, brand and communications, content and social media, partner marketing and marketing operations.
Our Director of Corporate Marketing role may be a great fit for you if you have led corporate marketing and branding initiatives in a fast-moving, competitive B2B SaaS market. Our marketing team is early in its inception; this allows for creative ownership of initiatives and strategies.
What You’ll Do:
- Lead a team of internal and external individual contributors across several marketing disciplines
- Partner with the VP of Marketing to lead the brand through a transformational change leading to step-change increases in external and internal brand awareness and affinity
- Drive demand generation and partner marketing teams to develop strategies to increase leads across channels
- Work with partnership and partner marketing to refine partnership go-to-market strategies
- Work closely with product marketing to apply product go-to-market strategies across corporate marketing functions
- Work with sales and marketing operations teams to develop a refined and streamlined sales and marketing funnel
- Closely partner with leaders in Sales, Product Management, Product Marketing Partnerships, and Customer Success teams
- Develop & lead a team while coaching them on how to be more successful and accountable
- Partner with and manage external marketing agencies
What You’ll Need:
- 5+ Years experience in SaaS based corporate marketing
- 2+ Years experience leading a corporate marketing team
- Experience in a fast paced startup environment will be strongly preferred
- Direct experience in the following marketing disciplines: Brand Marketing, Demand Generation, Partner Marketing, Content & Social Media Strategy, and Marketing Operations
- Experience in a small market with a small total addressable market will be strongly preferred
- Experience in multi-product, multi-buyer software environments
- Working knowledge of tools such as Google Analytics, SFDC, Pardot
- Experience of enjoyment, success, and challenges in a “test and learn” approach to decision making & ability to iterate on data driven results
- Desire to make an impact on an emerging industry
Join the Treez Forest and You’ll Enjoy:
- A Remote First Work Environment
- Flexible vacation with our unlimited PTO policy
- Treez affords you the flexibility to complete your work around your life
- Health and Dental Insurance, 401K (no company match, remember we’re a start up!)
- Personal and professional growth opportunities at a startup organization
- Involvement in developing a diverse culture of inclusion, innovation, improvement, and customer service
- Making a significant difference in the cannabis/cannatech industries
- Internet/phone reimbursement
About Treez:
Treez is the leading enterprise cloud commerce platform that streamlines retail and supply chain operations within the cannabis market. Through its innovative technology for retailers and brands, the company provides a robust breadth and depth of software solutions required to operate a successful modern dispensary.
Solutions include point of sale, dispensary inventory management, omnichannel sales capabilities and multiple cashless payment options all on a mission-critical platform that ensures regulatory compliance across every supply chain transaction. The innovative platform also connects essential brands with their retailers through a centralized brand catalog with real-time market insights. The extensible open API platform provides smooth integration into a variety of best-of-breed solutions, including CRM, marketplace, cashless payments and data analytics across the partner ecosystem, giving retailers everything they need to grow their business.
Equal Opportunity Employer:
Treez continually strives to create a diverse and inclusive environment. Treez provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Treez Commitment to a Remote-First and Safe Workplace:
Treez is currently a remote-first workplace, meaning that nearly all work can be accomplished from home with occasional in-person meetings and travel. All employees at Treez must be vaccinated against Covid-19 if they are to meet with other Treez employees; legally mandated exemptions excepted. Treez reserves the right to revise its policies at any time.
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Are you looking for the opportunity to work for Leafly's Hottest Delta 8 Brand of 2021? If you are creative, energetic, hardworking, and a team player, we have a fun gig for you! As one of the largest growing vertically integrated cannabis companies, we are actively looking to grow our team.
Dazed is seeking an Assistant to the Marketing Director to help with the organization and running of the daily administrative and marketing operations of the company. The ideal candidate will be a hard-working professional able to undertake a variety of marketing support tasks in a fast-paced, startup environment.
What will you do?
- Organize office and assist Marketing Director in ways that optimize procedures
- Sort and distribute communications in a timely manner
- Create and update records ensuring accuracy and validity of information
- Schedule and plan meetings and appointments as necessary
- Manage Trello boards
- Monitor level of marketing supplies
- Perform other job-related duties as assigned
What will you bring?
- 1 year of experience working in a similar role
- Working knowledge of office equipment
- Excellent organizational and time management skills
- Attention to detail
- Analytical abilities and aptitude in problem-solving
- Excellent written and verbal communication skills
- Proficiency in MS Office
- Team Player
What's in it for you?
- Startup atmosphere
- Ability to create your own marketing strategy and build your portfolio
- No two days are the same; great work variety
- Exciting work hard, play hard culture
- Work with like-minded business professionals
- Travel opportunities
- Free products
Location
- Greater Bowling Green area
So, are you Dazed's next Marketing Assistant?
#WhereScienceMeetsArt
Job Type: Full-time
Pay: $16.00 - $22.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Application Question(s):
- Are you interested in working in the hemp//cannabis space? if yes, Why?
Work Location: Multiple Locations
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Director of Marketing Operations and Agriculture Programs
State of Utah
1 year ago
Job Description
Job Title:
Director of Marketing Operations and Agricultural Programs
Job Description:
This is an executive level job that exercises considerable discretion and judgement in directing agency operations and agricultural programs of the Department of Agriculture and Foods by expanding market opportunities, promoting development of value added products, and enhancing agriculture development in rural Utah. Employee reports to the Deputy Commissioner and are responsible for agency operations, strategic and policy direction, partnerships with sister agencies, coordinates the drafting of legislation and administrative rules, and defense of administrative policy. Incumbent designs, implements and manages marketing strategy for the various Utah's Own Products and/or Organic Production and Handling Program. Employee manages long and short range alternative funding programs; develops educational/marketing materials; makes contact and solicit contributions from entities such as private corporations and family trusts; serve as liaison with volunteer fund raising committees or groups; provide assistance, expertise and/or training to agency employees; provide assistance and serve as a marketing consultant; maintain records, track and follow up on solicitations, etc. The employee in this job administers the Product of Utah and Utah's Own and International Trade and Outreach programs to help local businesses identify their product to the consumer. Incumbent is appointed by the Commissioner of Agriculture and is exempt from state career service. This job may include duties that arise from or directly relate to the Utah Medical Cannabis Act. Duties may require conduct which is in violation of the criminal laws of the United States with respect to the manufacture, sale, or distribution of cannabis.
- Pursuant to Utah Code §§ 4-41-107 and 26-61a-111, this job includes duties that arise from or directly relate to the Utah Medical Cannabis Act. Duties may require conduct which is in violation of the criminal laws of the United States with respect to the manufacture, sale, or distribution of cannabis. As a condition of employment, candidates who are selected to fill this position will be required to sign an Acceptance of Duties Under the Medical Cannabis Act Acknowledgment Form.
Principal Duties:
- Assist in the preparation of the division budget.
- Provide guidance to subordinates and program managers.
- Focus on continuous improvement.
- Performance evaluation.
- Working with UDAF Commissioner and Deputy Commissioner
- Work closely wtih state and federal programs, being a part of assisting all ranchers with what federal programs are available.
- Help the department fulfill it's strategic plan.
- Helps with marketing with both internal departments and agriculture businesses.
- Abililty to use social media to help highlight the Department .
- Participate in team visits to members for the purpose of gathering social media content, pictures and to show Utah's Own support.
- Schedule one on one meetings with Program Director and members.
Ideal Candidate:
- The ideal candidate will have the following:
- Strong management skills.
- 5 to 7 years of supervisory experience.
- Progam management experience.
- Experience managing a budget.
- Experience managing field staff.
- Conservation experience.
- College degree
Why You Should Join The Team:
This is a great opportunity to help Utah's local food producers. In this position you will be able to work with a team of professionals who make a positive difference every day. In this role you will be able to expand your network, develop new skills and grow personally and professionally. You will be given the opportunity to work with the award winning Utah's Own program and help Utah's farmers, ranchers and food producers better their marketing skills.
The Agency:
If you would like to read more about working for the Department of Agriculture and Food please click here.
Example of Duties
- Evaluates, plans and directs activities of the organization.
- Reviews and evaluates organizational effectiveness, goal determination, and strategic planning, etc., and makes recommendations for improvement.
- Monitors agency or program budget including revenues, expenditures and budget projection, etc.
- Develops and implements marketing strategies for Utah agriculture, value added products and high value food locally, nationally, and internationally.
- Provides a technical resource to industry for export documents and requirements for international trade and understanding of international trade agreements.
- Facilitates and arranges for national and international trade shows, visitors and conferences to assist industry in developing international markets.
- Supervises subordinate personnel including: hiring, determining workload and delegating assignments, training, monitoring and evaluating performance, and initiating corrective or disciplinary actions.
- Reviews legislation to determine impact on the operation of an agency or the state. Gives recommendations regarding implementation of passed legislation.
- Develops and coordinates plans and policies, resources, and mission as well as goals, vision, and expectations of agency or program; prepares and updates plans and priorities.
- Manages one or more statewide or agency wide program(s). Determines program goals and objectives and/or chairs committees established to support the program.
- Delivers presentations, stand up training, or instruction to staff, management, clients, or the general public.
Typical Qualifications
- The ability to listen to and understand information and ideas presented through spoken words and sentences.
- The ability to read and understand information and ideas presented in writing.
- The ability to communicate information and ideas in speaking so others will understand.
- The ability to communicate information and ideas in writing so others will understand.
- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- The ability to apply general rules to specific problems to produce answers that make sense.
- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- The ability to generate or use different sets of rules for combining or grouping things in different ways.
- The ability to choose the right mathematical methods or formulas to solve a problem.
- The ability to add, subtract, multiply, or divide quickly and correctly.
- The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
- The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- The ability to see details at close range (within a few feet of the observer).
- The ability to identify and understand the speech of another person.
- The ability to speak clearly so others can understand you.
- Understanding written sentences and paragraphs in work related documents.
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Communicating effectively in writing as appropriate for the needs of the audience.
- Talking to others to convey information effectively.
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Being aware of others' reactions and understanding why they react as they do.
- Adjusting actions in relation to others' actions.
- Persuading others to change their minds or behavior.
- Bringing others together and trying to reconcile differences.
- Teaching others how to do something.
- Actively looking for ways to help people.
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Analyzing needs and product requirements to create a design.
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Managing one's own time and the time of others.
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Supplemental Information
- If this job includes duties that arise from or directly relate to the Utah Medical Cannabis Act candidates must receive a written notice pursuant to Utah Code 4-41a-107 and 26-61a-111.
- Risks found in the typical office setting, which is adequately lighted, heated and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.
- Typically, the employee may sit comfortably to perform the work; however, there may be some walking; standing; bending; carrying light items; driving an automobile, etc. Special physical demands are not required to perform the work.
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We are looking for a competent Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.
Responsibilities
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Skills
- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- BSc/BA in business administration, marketing and communications or relevant field
- Prefer some one in Recovery and a regular cannabis advocate
Job Type: Contract
Pay: $52,572.00 - $132,853.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Vision insurance
Supplemental Pay:
- Bonus pay
- Commission pay
Application Question(s):
- How has medical cannabis helped your recovery?
Experience:
- Marketing: 3 years (Required)
- Digital marketing: 3 years (Preferred)
Work Location: On the road
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Kiva Confections (www.kivaconfections.com) is a world-class cannabis-infused edibles company in California, the largest cannabis market in the world. Kiva's line includes Kiva Chocolate Bars, Terra Bites, Petra Mints, Lost Farms Gummies & Chews, and Camino Gummies. Our products are crafted from premium ingredients and thoughtfully combined with California cannabis. Since our beginning in 2010, our goal has been to create confections that redefine what a cannabis confection ought to be. By applying art and science, we ensure a deliciously consistent experience.
We have high-reaching growth plans as the legal market and consumer adoption expand. Key growth initiatives include ambitious platform innovation, outstanding marketing, geographic expansion, strategic partnerships, and more. We are resourced for this spectacular growth and looking for great people to help take us to the next level.
We are looking for a Marketing Director to join Kiva’s award-winning and industry-leading growth team. The Marketing Director will be responsible for product and brand management as well as marketing for the Camino (our largest brand) and Petra brands, as well as anything we do from a Kiva master-brand perspective. Thus, this role is part marketing and part general management of our brands.
Our goal is to build a stable of leading national cannabis brands. In order to do that, we need to take our marketing to the next level. To date, we’ve focused mainly on product and dispensary marketing. And most of our marketing to date has been in California. The person in this role will help Kiva continue to grow and excel in product and dispensary marketing, but also lead us into the next phase of marketing across the country for the brands they are responsible for.
At the time of hire, this role will have two manager level direct reports as well as one coordinator. This role reports to the VP of Marketing, who is responsible for brand and product management as well as marketing for all Kiva brands across the country.
This job is for you if:
- You are passionate about brands and winning in a relatively new, high growth category
- You thrive on change and problem solving...the cannabis industry can change on a dime and throws us curveballs at a heroic pace
- You’re extremely passionate about the marketing trade and like to “nerd-out” on all things creative and consider yourself “a student of the game”
- You put people first and thrive off of helping your team accomplish greatness
- You embrace rolling up your sleeves. You’re unafraid to dive in and solve problems, find answers, and have a tenacity for getting things done
- You can bounce between being extremely creative and analytical as needed
As Director of Marketing you will...
- Lead, manage, grow, and develop a group of high potential employees
- Work with the VP of Marketing to set the growth strategy for their brands both short and long term
- Develop, execute, and optimize national and state specific marketing campaigns that drive growth, deliver business results, and build Kiva’s brands
- Take Kiva to then next level from a marketing perspective, including out-of-store and lifestyle marketing on Camino
- Work with your team and the Kiva cross-functional teams to manage the day-to-day business. This would include initiatives like setting and executing the product strategy, problem solving supply chain issues, and marking recommendations on the form and function of our packaging.
- Set, measure, and track goals for the marketing and product teams, including taking us to the next level in marketing measurement
- Work with the director of innovation to set the broader innovation pipeline for the brands she/he is responsible for
What we're looking for:
- B.A. or B.S., MBA preferred but not required
- Must have 7+ years of high level marketing experience
- Ideal candidate has proven track record of success growing early / mid-stage brands
- Past experience in some general management capacity is a must (product management, innovation, etc)
- Experience building marketing plans for lifestyle brands ideal, but not required
- Strong people and team management skills; has managed multiple marketers at the same time in the past
- Strong analytical and problem solving skills, including experience with pulling market data and extrapolating insights (Headset, BDSA, Nielsen, IRI, Spins, etc.)
- Excellent written and verbal communication skills with the ability to proactively identify potential communication gaps and overcome them, and achieve results while maintaining strong relationships with internal and external partners
- Ability to effectively lead and interface with cross functional teams to rapidly identify problems/opportunities and take appropriate action
Kiva Confections provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
Category: Personal Identifiers
Examples: Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number
Business Purpose:
- To comply with state and federal law and regulations requiring; employers to maintain certain records;
- To evaluate your job application and candidacy for employment;
- To obtain and verify background check and references; and
- To communicate with you regarding your candidacy for employment.
Category: Pre-Hire Information
Examples: Job application, resume, background check results, job interview notes, and candidate evaluation records
Business Purpose: Same as above
Category: Employment History
Examples: Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations
Business Purpose: Same as above
Category: Education Information
Examples: Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained
Business Purpose: Same as above
If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes.
Job Type: Full-time
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As Retail & Brand Marketing Director, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Operations department on strategic goals to support DeliverMD business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
DeliverMD prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, DeliverMD prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, DeliverMD services the greater Bay Area through online pre-ordering and home delivery. DeliverMD owns and manages three house cannabis brands: Smoakland, DeliverMD and Sierra Hills.
Essential Job Duties and Responsibilities:
- Demonstrate and support DeliverMD mission and values
- Support our CEO in the cohesive and consistent execution of our brand identity and messaging
- Manage and oversee the execution of content strategies for social, e-marketing and digital platforms and oversight of social & digital marketing coordinators
- Manage and expand digital marketing strategies (e.g. programmatic advertising, brand awareness promotions, and smart social media strategies)
- Create, execute, and relay effectiveness to Stake Holders a clear and concise yearly marketing budget plan
- Leverage copywriting skills to turn complex cannabis product information into digestible and clear value propositions and marketing messages that drive purchase
- Track the evolution of campaigns and manage customer data to develop targeting, testing different data models to optimize for performance.
- Leverage quantitative marketing analysis and sales reports to understand brand/product performance and to influence marketing strategies and manage advanced campaign segmentation and optimization
- Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
- Establish automated reporting and optimization processes
- Establish and execute marketing plans including retail (flyers, product menus, weedmaps), digital (e.g., site, email, text, social, video) and external/media planning (advertising, events, activations, tradeshows)
- Coordinate with stakeholders to ensure that all deliverables/ timelines are being met
- Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
- Proven ability to operate in an organization with a lot of stakeholders, rapid pace and constant decision
- Maintain attention and adherence to cannabis marketing messaging compliance as outlined by the state of California, local municipalities and under the direction of our compliance director
- Open availability including some weekends. This is a demanding position that requires you to be well rounded on all things in marketing.
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Deep knowledge of cannabis marketing and market segmentation of all key demographics with clear plan on how to address these groups (e.g. zip code, age, gender, order frequency, products purchased, etc.)
- Comfort and ease utilizing digital software and services, e.g. Mailchimp, POS, Blaze, Weedmaps, social media platforms, SMS text services, etc.
- Ability to pull and analyze / slice and dice data from various sources and databases for effective marketing and increasing revenue
- Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
- Proven marketing experience: agency, retail, and/or e-comm industry experience preferred
- Strong omni-channel marketing skills; in-store, digital, social media, advertising, etc.
- Experience with some design software; Adobe Illustrator, PhotoShop, InDesign, etc.
- Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business
Required Education and Experience:
- Bachelor’s degree; business, marketing, communications or related field preferred
- At least 8 years of marketing and/or brand management experience
- Cannabis, retail and/or e-commerce experience highly preferred
- High familiarity with brand development planning, innovation and creative ideation processes
- Experience using data and metrics to measure impact and determine optimization and improvement techniques
- Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development
- Excellent verbal and written communication skills including skilled copywriting abilities
- Relentlessly high standards and sharp attention to details
- Thinks strategically, but stays on top of tactical execution
- Entrepreneur can-do attitude to find ways to break down growth barriers
- Ability to thrive in a startup environment and resolve ambiguity with creative problem solving
- Proficiency in Google and Microsoft Office Suites.
Work Environment:
- On occasion may work in a busy, fast paced startup environment and may require 10% traveling
- Position is primarily located in Oakland, CA, however, may require traveling to other office locations for off-site meetings and other activities as required by the job.
Physical Requirements:
- Occasional standing; walk frequently; reach and twist/turn with hands and arms; climb or balance and stoop, kneel, crouch or crawl
- Occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Holidays
- Monday to Friday
- Night shift
- On call
- Weekend availability
COVID-19 considerations:
Follow the CDC requirements.
Ability to commute/relocate:
- Oakland, CA 94621: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Are you a highly motivated e-commerce marketing professional with the desire to join a fast-paced startup in a fun and exciting industry? Cornbread Hemp is Kentucky’s #1 rated CBD company with more than 300% growth in 2021. We are looking for a Growth Marketing Director to work directly with the CEO to help us continue our strong performance!
This position will require the ability to be both analytical and creative, using your knowledge of e-commerce marketing to both manage and develop new content ideas, marketing campaigns, and growth strategies for Cornbread Hemp.
Using Google Analytics and other digital marketing platforms, you will analyze key performance metrics like CPC, ROAS, CAC, and LTV to make recommendations on current and future campaign strategies.
Main Responsibilities
- Creating and executing a strong performance marketing strategy & execution plan.
- Work with the CEO to plan the promotional calendar for the year, including campaign strategies, slogans, themes, promotions, and coinciding distribution.
- Develop content strategies for top, mid, and bottom funnel campaigns across all paid media channels.
- Developing and managing digital prospecting and remarketing campaigns.
- Developing new and creative campaign ideas for seasonal promotions, influencer partnerships, and product launches to drive awareness and traffic.
- Working directly with our social media manager, graphic designer, web developer, and videographer to strategize and execute new content funnels that are based on specific target customer personas.
- Managing budgets and campaigns across all digital channels to drive a stronger return on investment with a lower CAC.
- Identify and test new channels to continue to meet or exceed established growth metrics.
- Work with our influencer marketing partner to repurpose influencer content on paid marketing channels.
- Regularly review and optimize all advertising campaigns for positive ROAS
- Improve attribution tracking to analyze CAC by channel, and LTV by channel. Make adjustments to marketing spend based on the analysis of LTV to CAC. Make recommendations on tools needed to track these metrics.
- Manage Google Analytics to track and measure all marketing campaigns.
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.
- Conduct regular customer surveys to further understand target audiences and buyer personas for more efficient marketing performance via paid channels.
- Ensure the brand guidelines are consistently applied across all marketing assets.
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have a minimum of 5 years experience scaling multi-channel e-commerce digital marketing channels to a seven figure monthly budget.
- You have a minimum of 5 years experience managing and creating Facebook Ads, Instagram Ads, Youtube Ads, Google Ads, and other digital marketing campaigns.
- You have extensive expertise in campaign and channel analysis and reporting, including Google Analytics and omnichannel and LTV to CAC reporting tools.
- You have extensive experience with Shopify, Bigcommerce, Wordpress, or a similar e-commerce platform.
- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are comfortable being held accountable to clear growth goals that are set by management and reviewed on a weekly basis.
- You are able to lead a team of marketing professionals while also getting your hands dirty and executing projects on your own.
- You are open minded, curious, and a fearless problem solver. You are not afraid to make mistakes and learn. You want to be the best version of yourself.
- You are humble, hard-working, and coachable. You are motivated by a challenge, and you want to help us change the world! (oh, and you’re cool with cannabis)
Preferred Qualifications
- Previous experience in high-volume CBD or cannabis marketing will receive special preference.
- Local applicants will receive special preference.
Job Type: Full-time
Pay: $75,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Louisville, KY 40299: Reliably commute or planning to relocate before starting work (Required)
Experience:
- E-commerce Marketing: 5 years (Required)
Work Location: One location
Apply for this job with Cornbread Hemp
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Company Overview
Autumn Brands is a coastal Santa Barbara County licensed cannabis cultivator that is 50% women owned, united by the vision of two families and dedicated to the synergy of health and wellness. We are committed to cultivating the highest quality, pesticide free, sungrown-indoor cannabis flower possible. The Autumn Brands family farm started in Holland more than a century ago, and today, the sixth-generation farmers apply the same expertise garnered in growing the world’s finest tulips to producing pure and potent strains of cannabis.
Are you ready to join our dynamic team? The Marketing Director will oversee all aspects of marketing working closely with our executive staff to create and implement comprehensive strategies, policies and programs related to branding, communications, including managing our website and upcoming e-commerce website. The Marketing Director is responsible for monitoring the development and deployment of all marketing aspects.
What we are looking for:
- Strong Digital Marketing experience is imperative in this role
- Experience with SEO/SEM, Google Analytics, and marketplace advertisement (per Cannabis rules and regulations) is desired.
- Experience with e-commerce marketing strategies and KPI’s
- Extensive Experience in graphic design. Eg. Illustrator, In Design, Photoshop
- Demonstrable understanding and experience in designing and implementing successful digital and traditional marketing campaigns for driving traffic to e-commerce, delivery and brick and mortar retailers
- Ability to encourage, lead and develop an internal and external team
- Well organized, detail oriented with excellent follow-up and communication skills
- Ability to convert vision into specific and tangible actions
- Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of integrity
- Ability to adapt to rapidly evolving market dynamics and needs
- Ability to analyze, interpret, and apply analytics and data to achieve and set business goals and objectives
- Solid understanding of the relationship between successful user interface design and performance metrics
- Solid knowledge of online marketing tools and best practices
- Excellent oral and written communication with attention to detail and an ability to respond to said communication quickly and intelligently
- Exceptional strategic thinking capabilities, combined with the ability to execute at a tactical level.
- Ability to develop and manage marketing budgets
What it takes:
This position will require understanding of target audience, management of multiple projects, Implement SEO and SEM initiatives to drive more traffic and conversions for all the company products across all marketplaces, our brand websites, and our e-commerce website.
- Responsible for promoting our brand and creating marketing strategies that align with company goals.
- Responsible for managing multiple priorities, have the desire to lead by example, and show initiative to keep fresh ideas flowing
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products.
- Fluency in the full marketing mix–including brand, event marketing, and digital (especially content marketing, paid acquisition, social, search)
- Full understanding of Cannabis Marketing rules and regulations
- Drive overall company marketing and branding strategy through development & implementation of marketing plan & budget
- Maintain a complete understanding of competitor environments; what are they doing and why
- Provide coaching, mentoring, and training to the sales team, continually assessing their strengths and challenges.
- Responsible for also working directly with the Brand Ambassador Manager.
- Consistently reviews shifts in market mix with revenue and operations teams and makes deployment/pricing recommendations.
7-10 years of digital and traditional marketing experience
Education- Minimum requirement is an associate’s degree in Marketing or equivalent. Bachelor’s in marketing preferred.
Autumn Brands is a fast-growing California cannabis brand. If you think you have what it takes, we’d love to hear from you!
Job Type: Full-time
Pay: $75,000.00 - $100,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Retirement plan
Schedule:
- 8 hour shift
COVID-19 considerations:
The company is following protocols and guidance from local health departments and CDC.
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 7 years (Required)
Work Location: One location
Apply for this job with Autumn Brands
Apply now →
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Highway is looking for friendly individuals with a positive attitude and willingness to work with the public to join our team as a Marketing Director. T
- Essential Responsibilities
Marketing Mix. The MD will work closely with the cross functional team to uncover insights and
strategies to develop and implement marketing and promotional strategies for new and existing
products, internally and externally. The MD will understand and apply key marketing
performance metrics to take responsibility of the following: - Lead the development of our marketing plans working closely with management and
creative/content teams to create an effective and efficient marketing strategy focused on
growing audiences for our products - Spearhead the strategic and tactical execution of marketing campaigns, including tracking,
results reporting, analysis, and recommendations - Manage development of promotional plans and strategies to drive interest and sales
- Build engagement & customer retention through ownership and execution of the loyalty
platform - Identify budget and resource needs including marketing budget development and profit/loss
projections
Analytics. The MD will monitor key marketing performance metrics and tracking tools to provide
market research, competitive analyses, campaign results, and consumer trends to successfully
translate results into actionable insights.
- Hold regular meetings with key stakeholders to share results, resolve challenges, and present
possible solutions for active projects and open opportunities to make data driven decisions. - Provide ongoing trainings to ensure team consistently performs above standard
Data & platform utilization. The MD is expected to utilize the tools at their disposal to make
informed decisions and influence the multifunctional team. These tools include a full cannabis
native tech stack across POS, analytics, loyalty, programmatic, SEO and menu management.
Category trends. The MD will work closely with the cross functional team to share growth
opportunities. The MD will constantly listen for the latest cannabis trends that are driving
consumer attention to have a direct influence on social media engagement (TikTok, Instagram,
Twitter, Reddit) and promotional executions (Weedmaps, leafly, programmatic)
Leadership & Communication. The MD should engage with a solution-first mindset to facilitate
high morale and company goals. The MD holds a key role in the companies’ strategic growth
objectives, as such they’re expected to:
- Participate in weekly team meetings
- Mentor team members to develop skills
- Provide feedback and demonstrate humility during coaching opportunities
- Maintain effective interdepartmental communication, helping to facilitate a team environment
between departments
Ensure regulatory & METRC compliance across all activities, promotions, campaigns, etc.
- Bachelor’s Degree in Marketing or similar required
- 7+ years marketing experience in 3+ in a retail environment
- Cannabis experience a major plus to include industry networking, sourcing and compliance
- Successful track record in senior marketing roles and creating cannabis marketing campaigns
- Experience in development, planning and executing product innovation. Experience in cannabis
product innovation is a plus. - Excellent leadership, communication, and decision-making skills
- Experience with omni channel marketing to include; digital/print marketing, content marketing,
social media marketing, and SEO. - Proven ability to plan and manage budgets
- High organizational skills
- Ability to interpret market dynamics and cannabis media trends
- Strong analytical, excel & ppt skills, utilizing all available data to make decisions
- Ability to collaborate and work cross-functionally
- Solid judgement along with decision making skills
- Comfortable to work in an agile and changing environment
- Consistent demonstration of humility and ownership mindset
- Strong leadership, coaching capabilities, and most important - a can-do attitude
Working Conditions
Must have the ability to work full work weeks (Mon-Fri) occasional event weekends, and late shifts.
Physical Requirements
This position requires the ability to work in an office environment for full days, as well as working offsite
events for full days of standing, sitting, bending and occasional lifting up to 50 lbs.
All offers are contingent on passing a background check, and applicants must be 21 years of age or older. This position is available now!
We offer a wide range of benefits including:
- Subsidized medical benefits
- Matching 401(k) program
- Paid vacation
- Partner perks & discounts
- Holiday bonus
- Employee discounts
- Highly discounted sample products
Apply for this job with Halsa Holdings
Apply now →
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Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
As Retail & Brand Marketing Director, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Director of Operations on strategic goals to support DeliverMD business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
DeliverMD prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, DeliverMD prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, DeliverMD services the greater Bay Area through online pre-ordering and home delivery. DeliverMD owns and manages two house cannabis brands: DeliverMD and Sierra Hills.
Essential Job Duties and Responsibilities:
· Demonstrate and support DeliverMD mission and values
· Support our CEO in the cohesive and consistent execution of our brand identity and messaging
· Manage and oversee the execution of content strategies for social, e-marketing and digital platforms and oversight of social & digital marketing coordinators
· Manage and expand digital marketing strategies (e.g. programmatic advertising, brand awareness promotions, and smart social media strategies)
· Create, execute, and relay effectiveness to Stake Holders a clear and concise yearly marketing budget plan
· Leverage copywriting skills to turn complex cannabis product information into digestible and clear value propositions and marketing messages that drive purchase
· Track the evolution of campaigns and manage customer data to develop targeting, testing different data models to optimize for performance.
· Leverage quantitative marketing analysis and sales reports to understand brand/product performance and to influence marketing strategies and manage advanced campaign segmentation and optimization
· Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
· Establish automated reporting and optimization processes
· Establish and execute marketing plans including retail (flyers, product menus, weedmaps), digital (e.g., site, email, text, social, video) and external/media planning (advertising, events, activations, tradeshows)
· Coordinate with stakeholders to ensure that all deliverables/ timelines are being met
· Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
· Proven ability to operate in an organization with a lot of stakeholders, rapid pace and constant decision
· Maintain attention and adherence to cannabis marketing messaging compliance as outlined by the state of California, local municipalities and under the direction of our compliance director
· Travel Requirements – Up to 25%
· Open availability including some weekends. This is a demanding position that requires you to eat, sleep, and breathe all things marketing.
· Other duties as assigned.
Knowledge, Skills and Abilities:
· Deep knowledge of cannabis marketing and market segmentation of all key demographics with clear plan on how to address these groups (e.g. zip code, age, gender, order frequency, products purchased, etc.)
· Comfort and ease utilizing digital software and services, e.g. Mailchimp, POS, Blaze, Weedmaps, social media platforms, SMS text services, etc.
· Ability to pull and analyze / slice and dice data from various sources and databases for effective marketing and increasing revenue
· Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
· Proven marketing experience: agency, retail, and/or e-comm industry experience preferred
· Strong omni-channel marketing skills; in-store, digital, social media, advertising, etc.
· Experience with some design software; Adobe Illustrator, PhotoShop, InDesign, etc.
· Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business
· Must be authorized to work in the U.S., be at least 21 years old and must pass a criminal background check
Required Education and Experience:
· Bachelor’s degree; business, marketing, communications or related field preferred
· 3-5 years of marketing and/or brand management experience
· Cannabis, retail and/or e-commerce experience highly preferred
· High familiarity with brand development planning, innovation and creative ideation processes
· Experience using data and metrics to measure impact and determine optimization and improvement techniques
· Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development
· Excellent verbal and written communication skills including skilled copywriting abilities
· Relentlessly high standards and sharp attention to details
· Thinks strategically, but stays on top of tactical execution
· Entrepreneur can-do attitude to find ways to break down growth barriers
· Ability to thrive in a startup environment and resolve ambiguity with creative problem solving
· Proficiency in Google and Microsoft Office Suites.
· Must be authorized to work in the U.S., be at least 21 years old and must pass a criminal background check
Work Environment:
· On occasion may work in a busy, fast paced startup environment
· Position is primarily located in Oakland, CA, however, may require traveling to other office locations for off-site meetings and other activities as required by the job.
Physical Requirements:
· Occasional standing; walk frequently; reach and twist/turn with hands and arms; climb or balance and stoop, kneel, crouch or crawl
· Occasionally lift and/or move up to 50 pounds.
· Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus
Compensation and Benefits:
· Salary Rate – 65K-75K
· Benefits Package
· Paid vacation
· Employee Discount on products
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.
DeliverMD is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, genetic information, marital status, national origin, disability, citizenship or veteran status.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 10 hour shift
- 8 hour shift
COVID-19 considerations:
We follow all CDC and County of Alameda requirements and recommendations.
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
Apply for this job with DeliverMD
Apply now →
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Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Resumes without cover letters will not be reviewed. Please tell us why you would be a good fit for VetCBD.
Cannabinoid therapeutics are rapidly changing the pet health industry, and we are looking for the right marketing and e-commerce expert to join our team and help us improve the lives of even more animals. At VETCBD we provide veterinary-formulated cannabis and hemp CBD products to help pets thrive. Established in 2015, we are founded and led by renowned cannabis expert and veterinarian, Dr. Tim Shu. We are seeking a purpose-driven leader who will oversee all aspects of VETCBD’s brand and product proposition to deliver a best-in-class customer experience across stores and online.
Responsibilities
- Develop, refine and execute digital marketing strategies across paid and organic channels.
- Manage the omni-channel acquisition and retention strategy across digital and retail experiences.
- Establish comprehensive reporting and dashboards of all digital marketing channels to track KPI performance and communicate analysis on a weekly, monthly & quarterly basis.
- Own and manage agency relationships including SEO, affiliate, social media to ensure alignment with marketing strategy and key objectives
- Work with cross-functional teams (sales, supply chain, customer service) to establish growth strategies to support our revenue goals.
- Work directly with the sales team to plan, develop and execute compelling marketing collateral for digital and print.
- Research and evaluate new and emerging digital marketing channels and identify opportunities for growth.
Qualifications
- 3-5 years of consumer-facing digital and eCommerce experience, preferably with omnichannel experience.
- Self-starter with a drive to succeed in a quickly changing business environment.
- Excellent project management skills that extend from strategy to execution.
- Experience in the pet sector is a must.
- Experience in cannabis and hemp is a PLUS!
Job Type: Full-time
Pay: From $95,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Education:
- Bachelor's (Preferred)
Experience:
- Digital Marketing: 3 years (Required)
- Content marketing: 3 years (Required)
- Data analytics: 3 years (Required)
- Brand Story Teller: 3 years (Required)
Work Location: Remote
Apply for this job with VETCBD
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 123 dispensaries, 25 cultivation sites, and over 30 processing sites, and employs over 5,000 team members. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our corporate social responsibility is Rooted In Good Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
We educate. We advocate. We give.
We are looking for a regional Marketing leader who will report to the Sr. Director, Wholesale Marketing and oversee field marketing activities within the region supporting Wholesale initiatives. This role develops regional and state level marketing strategies and executes marketing plans based on the framework created by the central marketing organization, tailored to specific market needs at the local level. This person has the vision to guide the regional marketing initiatives through the unique complexities of the highly regulated, high growth, highly cultural cannabis industry.
This person can communicate and lead upwards, downwards and laterally. He or she runs a result's driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account with a Consumer Product Goods focus.
Essential Duties and Responsibilities:
- Responsible for the strategy and implementation of Wholesale/Trade/Customer Marketing programs that meet the growth objectives of Curaleaf brands, with a strong emphasis on driving brand awareness and conversion in Regional markets.
- Strategically communicate, develop and/or creatively adapt programs that originate from Brand Marketing.
- Lead a team of Trade Marketing Managers each creating/executing fully integrated, 360-degree trade marketing plans.
- Collaborate with core marketing teams on campaign concept, messaging, content, creative, promotion and optimization to ensure effectiveness for regional programs.
- Work cross functionally with sales, commercialization, and operations to identify opportunities in the marketplace, build a differentiated product road map and deliver best in class marketing to launch and support those products.
- Elevate brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with marketing priorities.
- Develop a team that owns the knowledge of the consumer and develops data backed business and consumer insights
- Ensure metrics are defined, tracked and reported out on - with opportunities for continuous improvement identified and integrated in future activities.
Skill, Experience & Education:
- 10+ years working in Marketing, Production Introduction and Commercialization
- Strategic mind-set, with deep experience in developing business strategies in complex and dynamic business environments
- 5+ years in consumer-packaged goods marketing
- Experience leading a team in a matrixed organization
- Excellent project management skills
- Strong customer focus and relationship orientation
- Exceptional written and verbal communication skills
- Comfort with analytics and strong business acumen
- Strong understanding of retail and wholesale marketing
- Experience developing all aspects of marketing eco-system
- Proven mastery of product launch protocol
- Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
- Bachelor's degree
Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Job Title: Cannabis Dispensary Engagement Manager
Job Type: Full Time (40 hours/week)
Reports to: Marketing Director
Location: Soquel, CA (Santa Cruz County)
What is Treehouse? We are Santa Cruz County’s lead cannabis dispensary and currently the only
Envirocann certified retail space in the area.
We offer medicinal and 21+ recreational customers a wide array of the highest quality cannabis products from the best companies in California. Our budtenders are knowledgeable, enthusiastic, and friendly, and we strive to make your visit with us personalized and enjoyable.
In addition to a dispensary, we are a space that supports the exchange of ideas and creativity. We host monthly events and specials that benefit and educate our community. Further details are available on our website.
We continuously strive to inspire wellness through cannabis, community, and creativity.
Core Values: Trustworthy, Committed, Passionate, Fun, Dependable, Friendly
We are currently seeking a talented Engagement Manager for Treehouse dispensary in Soquel. Please refer to the responsibilities and qualifications below.
We are searching for an incredibly outgoing, organized, fun, and community-oriented individual to take on the role of Engagement Manager for Treehouse. To be successful in this position, you should be a natural people person and able to confidently and securely manage clear written and verbal communication and relationship building with people from all walks of life. The Engagement Manager is our liaison to the greater community. They are expected to passionately represent our values and voice as they help facilitate community partnerships, events, and staff training across our organization.
Passions should include social justice, art, activism, cannabis science and culture, and an insatiable desire to facilitate positive experiences and memorable events and gatherings. This is a social and dynamic position with ever-changing challenges and goals. You will be part of a small team that works closely and passionately together to achieve organizational goals while fostering a connection to the community at large through events, partnerships, and collaborations.
If you are passionate about cannabis, organized, outgoing, and sincerely want to make our community a better place for all of its inhabitants, this may be an ideal role for you.
Daily Duties
- Management of social media platforms (Instagram, Twitter, Facebook) o Ensuring that all content is complaint
- Management of Treehouse staff education including but not limited to: o Scheduling and facilitating staff trainings with cannabis brands o Creating and presenting cannabis science curriculum to staff o Communicating product knowledge to staff in person and digitally
- In collaboration with marketing team, management of: o Cannabis brand relationships o Scheduling of cannabis promotions o Community partnerships o Artist residencies o Treehouse website o Marketing strategies and campaigns o Social equity initiatives (both in and out of the cannabis realm)
Weekly Duties
- Participate in leadership meetings; contribute to solutions, communicate floor staff status to management team, and relay cascading messages to floor staff as necessary
- Participate in marketing meetings; contribute to planning and solutions regarding marketing and community initiatives, and troubleshoot issues with team as needed.
As Needed Duties
- Ability to support operations as needed using knowledge of general Treehouse operations both
FoH and BoH
- Available for planned promotional sales days, such as First Fridays, THCA Days, Black Friday, and 4/20
Qualifications
- Minimum age of 21 years
- High school diploma or general education degree (GED) required
- Have a valid driver’s license
- Must have reliable mode of transportation
- Degree in marketing, communications, events management, education or similar a plus
- Preferred 1+ year of marketing experience
- Preferred 1+ year of cannabis experience
- Strong leadership skills
- Excellent organizational and analytical skills
- Excellent oral and written skills, including strong spelling, grammar, and punctuation
- Excellent public speaking skills
- Strong interpersonal skills
- Excellent critical thinking skills and problem-solving abilities
- Strong ability to anticipate the needs of operations and others
- Knowledge of social media platforms, Instagram, Facebook, Twitter, etc.
- Knowledge of MS Office, Google Drive, and both PC and Mac operating systems
- Knowledge of Adobe Creative Suite and Squarespace a plus
- Treehouse is an equal opportunity employer.
Job Type: Full-time, some weekends and holidays required.
Pay Rate: $22-$25 Based on Experience
Benefits: Health benefits, paid time off, raise structure, employee discounts, complementary Treehouse apparel and vendor swag, highly discounted sample products
Job Type: Full-time, 40 hours/week
Job Type: Full-time
Pay: $22.00 - $25.00 per hour
Benefits:
- Employee discount
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
COVID-19 considerations:
COVID-19 considerations as of 4/28/22:
All staff and customers are required to wear masks at all times while on Treehouse property. Kindness is required! : )
Ability to commute/relocate:
- Soquel, CA 95073: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: One location
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The Digital Director will be responsible for guiding Revolution's digital engagement. This role will head a Digital Marketing Center of Excellence at Revolution and keep Revolution on the forefront of how to digitally engage our customers, consumers, and constituents.
Digital engagement will include platforms such as: IHeartJane, Leafly, Weedmaps, delivery platforms, social media platforms, etc. It will also include Google Analytics, SEO, Google reviews and AdWords. Director will also oversee managing and updating our corporate and brand websites. The ideal candidate will work with Marketing Brand Managers, Creative, Research and Content to create a robust digital footprint for all Revolution Brands.
Essential Functions:
- Create Digital Marketing Plans for each Brand and parent company
- Oversee digital engagement for all Brands on all platforms
- Stay up to speed on regulations around Privacy and Marketing for cannabis companies
- Research and stay up to date on all relevant digital platforms to make informed decisions
- Create KPIs for all digital channels and measure our progress and success
- Optimize digital marketing spend
- Forecast digital marketing spend and return
- Manage social media posts and voice for each Brand (either through internal staff or Agency)
- Work with Creative and Content to create the best digital content for posting/use
- Oversee email marketing communications
Non-essential Functions:
Performs other duties as assigned
Cross- Departmental Functions:
May require working with other departments such as Cultivation, Sales, and Retail.
Qualifications:
- 5 years work experience in digital marketing
- Preferred experience in cannabis, health and wellness, or beauty industries
- BA from Accredited University
- Preferred degree in Marketing, Communications, Digital Marketing
Required or Preferred Skills, Abilities, Licensures and Certifications:
Requires excellent understanding of digital marketing channels, good people management skills, and strong communication skills.
Necessary expertise in:
- IHeartJane
- Leafly
- Weedmaps
- Google Analytics
- Google AdWords
Physical Requirements:
- Must be able to hold Zoom/online meetings with team as needed, up to 6 hours/day
- May require travel from time to time
Work Schedule:
40+ hours weekly with flexible hours depending on department needs.
Revolution is committed to creating a diverse environment and is proud to be an equal opportunity employer. Individuals seeking employment at Revolution are considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. Diverse candidates encouraged to apply.
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Director of Marketing and Communications
DOCTORS OF NATURAL MEDICINE
2 years ago
Doctors of Natural Medicine is seeking a Director of Marketing. The position requires a hard-working professional who is honest, and self-determined, with various ideas, and who can help us grow our presence in Colorado Springs, Denver, Pueblo, and throughout the State of Colorado and other states as well. Your job will be to distribute our flyers to Medical Marijuana Dispensaries in Colorado Springs, Pueblo, and Denver using our company car, nurture our relationship with those dispensaries and collect data so we can measure our marketing success.
Pay is negotiable, but you will also receive an additional bonus every time you solidify a deal with a dispensary. Our last marketing team member averaged about one deal per week.
Additional duties may include working from home once a week on our digital marketing campaigns with your design software of choice. Ideally, you have at least 1 year of some design experience.
We also use Later to schedule our posts on our social media platforms.
As the highest-rated clinic in Colorado, we pride ourselves on our image and expect our marketing team members to live up to that image by dressing sharply.
Benefits:
- A competitive hourly rate and commission bonus structure.
- You will drive a company car and will not need to pay for gas.
- Work alone and at your own pace, however, you need to report to an office at the beginning and end of Day.
This job is right for you if:
- You enjoy driving and are at least 21 years of age.
- Enjoy nurturing relationships, setting up appointments, and finding openings for how to solidify relationships.
- Consider yourself extroverted. Enjoy negotiating when given the tools/structure to do so.
- You are friendly, charismatic, and not afraid to approach people coldly and ask questions.
- Feel comfortable driving to Medical Marijuana Dispensaries in Pueblo, Denver, and Colorado Springs.
- Feel comfortable driving a company car that runs very well.
You Must Have:
- a Valid Colorado Driver's License
- Clean driving record
This job will start at 30-40 hours a week. Please contact us with your resume and why you think it may be a good fit. We look forward to talking with you!
Best Regards,
Doctors of Natural Medicine
Job Types: Full-time, Contract, Temporary, Internship
Pay: $15.00 - $20.00 per hour
Benefits:
- Employee discount
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Supplemental Pay:
- Bonus pay
- Commission pay
Ability to commute/relocate:
- Colorado Springs, CO 80918: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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We are looking for a competent Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.
Responsibilities
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals working under you.
- Produce ideas for promotional events or activities and organize them efficiently.
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Skills REQUIREMENTS
- Proven experience as Cannabis Marketing Director
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- BSc/BA in business administration, marketing and communications or relevant field
- Organized in all aspects
- Able to meet deadlines and hold marketing team accountable.
Job Types: Full-time, Part-time, Contract
Pay: $35,000.00 - $55,000.00 per year
Schedule:
- 8 hour shift
- Day shift
- Holidays
- Night shift
- On call
- Weekend availability
Ability to commute/relocate:
- Ferndale, MI 48220: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Cannabis Marketing: 3 years (Required)
- Digital Marketing Occupations: 1 year (Preferred)
Work Location: One location
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Director of Sales and Marketing MBAF
About Made By A Farmer: When the 2018 Farm Bill passed and legalized non-psychoactive cannabis hemp cultivation, we decided to become leaders in this budding industry.
We planted our first hemp crop on our 200-acre plot near Ann Arbor, MI in the Spring of 2019 and have been working to bring you premium-quality hemp products ever since. Launching commercially in 2021.
Made By A Farmer is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Job Description
We are looking for a high-energy individual to oversee and help with sales and marketing for all products and brands in a team environment. The Sales & Marketing Director is responsible for leading their team of sales and marketing professionals to facilitate MBAF’s growth in the hemp market. The Sales & Marketing Director and their team would track market developments, create sales strategies, setup sales plans and maintain customer relationships for the business. This is a manager-level role, so previous experience in leadership and recruiting is highly preferred.
Previous experience in Sales and Marketing is also highly preferred. He or she must have strong administrative and organizational skills, exceptional communication and interpersonal skills, strong computer skills, and a working knowledge of the industry.
This job description summary outlines core aspects of this position, but additional duties may be required on a routine basis. This job description does not constitute the complete responsibilities for this position.
Responsibilities
- Create a Go-To-Market plan for product launches Work with a sales team to support and cultivate the development and growth of the team, in a quickly changing environment. Oversee maintenance of current website and e-commerce Update social media with relevant material to drive sales and brand awareness Work with an already in-place CRM Maintain an understanding of the fast-changing environment in the Hemp marketplace Attend trade shows and educational events for our distributors Understanding the needs of our customers and distribution network Oversees the balance of work between staff members and accessing needs Provides timely and accurate reports as required Follows all company policies, procedures, and business ethics codes Performs other duties as assigned
Job Requirements:
-
A mandatory Covid-19 vaccination policy is in place at Made By A Farmer. If offered the position, proof of vaccination will be required. High school diploma or GED required, Bachelor’s Degree in Marketing or related field preferred Cannabis industry or agricultural experience is a plus Excellent interpersonal skills to interact professionally with customers, vendors, and staff Strong organization skills, able to multi-task, and can manage time to meet frequently changing deadlines in a fast-paced environment Neat, clean, and professional appearance Highly professional and dependable Strong computer skills, including Microsoft Office (Word, Excel, Outlook) and the internet
Compensation
- Competitive Pay Based on Experience Medical Benefits Professional Workplace Opportunity for Advancement Direct Deposit 401(k) with Company Match
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this position. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary.
We are an Equal Opportunity Employer.
It’s time to make the most important move of your career!
Apply Now!
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About Resource Innovation Institute
Resource Innovation Institute is a non-profit organization committed to cultivating a better future for all of humanity. We measure, verify & celebrate the world’s most efficient agricultural ideas so growers can reap resilient harvests for the next hundred years. Founded in 2016 to advise governments, utilities and industry leaders on the resource impacts of cannabis cultivation, an under-studied and resource-intensive market, we have since extended our research to other sectors in partnership with the US Department of Agriculture.
We believe in making immediate impact that is deliberate by design. We are an agile startup with a diverse team with many women in leadership and fulfilling technical responsibilities.
Together, we lead the measurement, adoption and celebration of the world’s most efficient agricultural ideas. To take on the challenges of our changing world, we believe that food, medicine and other vital crops demand data-driven insights, shared with integrity.
Our consortium of members brings perspectives from across the field—uniting architects and engineers, growers and operators, researchers and analysts. By nurturing connections in our complex and dynamic industry, we can build deeply restorative systems for people and planet.
RII is funded by utilities, foundations, governments, cultivators, and leading members of the supply chain serving CEA. Its Board of Directors includes the American Council for an Energy Efficient Economy (ACEEE) and a former board member of the US Green Building Council.
RII believes all issues are intersectional. Climate change can not be addressed unless and until true racial equality prevails. We therefore seek a virtual work environment where our employees and those we hire for project work are aligned with these beliefs and considered for their competence, not necessarily their education or experience.
We are seeking a Marketing and Communications Coordinator to share our story and drive engagement across traditional and digital media, as well as PR and events. This candidate will help build meaningful connections with a diverse community of thought leaders, technical specialists, policymakers and horticulture professionals. This foundational work will guide the direction of our organization as we cultivate a better future for all of humanity.
Application Details
Submit an application consisting of both a cover letter and a resume including a link to your LinkedIn profile. As part of the interview process, candidates will be asked to complete a pre-hire assessment. Applicants who do not submit a cover letter will not be considered.
Position Details
Brand management
- Responsible for leading execution of brand strategy, as developed in coordination with Executive Director
- Maintain root slide decks for company overview, membership, and other lines of business
- Oversee and coordinate social media, graphic design, PR and SEO contractors
- Manage website
- Manage Site Changes process in collaboration with Technical & Operations Director
- Maintain all website content via WordPress
- Refresh key pages/sections roughly once per quarter in alignment with quarterly initiatives
- Execute routine content updates:
- Events
- Past Events
- Published Stories
- Resources
- Members
- And others to be identified
Campaign development
- Develop integrated (generally digital) campaigns on key themes, in alignment with quarterly initiatives and resource development objectives, e.g.:
- PowerScore / Producer Services
- RII Membership / Technical Advisory Council
- Curriculum & Training: Best Practices Guides / Webinars / Catalog / CEA Learning Center
- Learning Strands (generally and in targeted regions)
- Accreditation program
- Certification program
- Utilize UTM campaign links to track success of campaigns
- Implement search engine marketing to administer Ad Grants and track success metric of Google Ads
Resource development & membership service
- Membership
- Work with ED to develop a prospect list / pipeline
- Communicate with new members to welcome them and inform them of RII activities
- Use CE21 association management system and MailChimp to automate emails
- Manage Membership Process
- Prepare slide decks for member meetings, member welcome meetings, and quarterly check-ins with high-level members
- Manage Member Directory and Contact List
- Foundation / Government funding recruitment support
- Grant writing
Content development & production
- Write content for:
- Bulk and automated emails sent to members and catalog users
- Social media
- Monthly newsletter
- Blogs
- External articles, in collaboration with Technical Director and Executive Director
- Revise content strategy using performance metrics from Google Analytics
- Maintain image library and Faculty database of headshots and biographies
Event management & curriculum support
- Evaluate opportunities with Executive Director, Technical Director and PR contractor
- Secure targeted speaking opportunities
- Design and deliver booths / exhibits to optimize exposure at conferences
- Copy edit and make sure all RII publications are “in form,” submitted on time to graphic design, and distributed to audiences on schedule
Management team
- Serve as key member of Management Team
Required Experience
- 5 years experience in marketing leadership
- 5 years experience managing strategic and tactical marketing communications for an organization with multiple distinct audiences
- Willingness to learn and use organizational systems: Google Drive, Asana, Slack, Grammarly
- Proficiency with WordPress, Google Analytics, Google Ad Grants, MailChimp
Preferred Qualifications
- Experience managing communications activities of non-profit member association
- Experience with environmental, agricultural and/or resource efficiency related communications
- Experience in the horticulture sector
- Experience writing grant proposals
- B.S. communications or journalism, marketing, business administration
- Graphic design experience
Work Schedule & Environment
- Starts ASAP
- Fulltime, 40 hours/week
- 90k-110k
- Remote position; work from home
- Collaborate via digital platforms with supervisor in Portland, Oregon, and team members in Portland, Burlington, Vermont and Denver, Colorado
Equal Opportunity Statement
Our goal to be an accessible, diverse, and intersectional organization representing the industry we serve is only accomplished with an inclusive workforce. We are an Equal Opportunity Employer and committed to excellence through diversity. RII does not discriminate on the basis of race, color, sex, gender identity, sexual orientation, gender, religion, national origin, disability, age, veteran status. We welcome and encourage applications from people who belong to underrepresented and/or marginalized groups. RII values the individual and social differences that every person brings to the table.
APPLICANTS WHO DO NOT SUBMIT A COVER LETTER WILL NOT BE CONSIDERED.
Job Type: Full-time
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
- Retirement plan
Schedule:
- Monday to Friday
Application Question(s):
- Are you proficient WordPress, Google Analytics, Google Ad Grants, and MailChimp?
Education:
- Bachelor's (Preferred)
Experience:
- marketing leadership: 5 years (Required)
- managing strategic and tactical marketing communications: 5 years (Required)
Work Location: Remote
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We are looking for a competent Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.
We are looking for someone who can create creative marketing campaigns to attract craft cannabis growers to use the companies transportation services.
Responsibilities
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new promotions etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications, must be competent with simple website creation tools
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Skills
- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
Job Types: Full-time, Part-time
Pay: From $16.00 per hour
Ability to commute/relocate:
- Joliet, IL 60436: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Title: Director of Sales and Marketing
Category: Marketing
Employment Type: Full-Time
Location Type: Corporate
Job Location: Remote Position (Possible travel up to 25% monthly)
Compensation: Up to $100,000 annually
Talaria Transportation offers secure transport services to the legal cannabis industry including cash and product transport, cash processing services, ATMs and change delivery services. We are a team who believes that transparency, communication and customer service are the key to success. We currently operate in over 30 states and partner with banks who serve the legal cannabis operators. We are excited to be expanding at a rapid rate and are looking forward to expanding our team to continue to scale with the industry.
Position Summary: The Director of Sales and Marketing at Talaria Transportation will head the Sales Department to create, oversee, coordinate and strategize with both internal personnel and external marketing partners to maintain a strong collateral pipeline of leads. They will also work with the Sales Team to track current clientele as they expand into new and existing markets to offer partnership as expansion occurs. This position will interface regularly with the Corporate Team, Operations Team and Licensing Team to ensure all collateral, strategies and workflows are done in a compliant and efficient manner. This position is expected to provide support to the Sales Team and maintain a high brand standard on behalf of the Company.
What You Do:
- Develop and implement marketing strategies and initiatives.
- Assist in creating sales channels within company focused verticals including bank and cannabis companies.
- Provide creative guidance to develop collateral for social media and other customer facing engagements.
- Support and help sales executives to close sales if needed.
- Participate in meetings and conferences, prepare special quotes and respond to customers for improving sales.
- Supports sales team by giving presentations, following up on sales leads and creating special accounts.
- Develop professional relations and maintain regular communication with customers and internal staff.
- Represent company at trade shows, associations and meetings to promote products and programs.
- Identify customer needs and work to address pain points to maintain customers and earn new and expanding business.
- Provide support and guidance for growing national sales efforts.
- Plan and execute annual sales meeting.
- Develop and maintain an external network of peers and customers.
- Develop and maintain collateral library with the assistance of internal and external marketing partnerships.
- Ensure sales team is utilizing the tools and identify additional resources needed to continue to grow the Company’s customer base.
Knowledge & Experience:
- Proven sales executive experience, meeting or exceeding targets Previous experience as a sales executive, sales manager or sales and marketing director
- Ability to communicate, present and influence all levels of the organization, including executive and C-level
- Proven ability to drive the sales process from plan to close
- Proven ability to articulate the distinct aspects of products and services
- Proven ability to position products against competitors Demonstrable experience as head of sales, developing client-focused, differentiated and achievable solutions
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills
- BA/BS degree or equivalent Job
If you meet the above qualifications, we invite you to apply by uploading your resume, cover letter and 3 professional references within a single PDF.
EEO: It is the policy of Talaria Transportation LLC not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Benefits:
- Health insurance
Schedule:
- Monday to Friday
- Weekend availability
Education:
- Associate (Preferred)
Experience:
- Sales Strategy & Development Managers: 4 years (Required)
Willingness to travel:
- 25% (Preferred)
Work Location: Remote
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Hello! We were founded to transform the world of cannabis by creating functional highs that help you do all the life stuff better. We launched in 2016, and since then, we've advanced from a start-up to Colorado's fastest-growing edibles brand. Our company has been touted by media, industry watchers and consumers as one of the most exciting brands in the cannabis space. This is an incredible time of expansion for 1906 and we are rapidly growing beyond Colorado. We are currently seeking long-term, committed and enthusiastic team members to grow with us. 1906 offers a competitive salary, incentive bonuses based on performance, and competitive health and wellness benefits.
1906 is simply the most innovative brand in cannabis and a major challenger in the wellness space. In the last two years we have quintupled revenue, released a six formula new product line novel in the market, created the world's first edible for cognitive focus, and expanded to multiple new states.
Our marketing team is seeking a social media guru that will take on the role of our Director of Social Media Marketing!
ABOUT YOU:
The 1906 Social Media Guru has a unique and exciting opportunity to participate in shaping the 1906 brand. You have an excellent command of, managing, growing and developing a brand presence across all social media platforms. You will manage and execute engaging content on social media with the aim of community growth and engagement. You will identify emerging trends and activate quickly to drive conversation, collaborating with influencers, field and sales teams, and other cross-functional teams to hit real-time opportunities and trends.
Along with a passion for storytelling and attention to detail, you must have social media experience and a proven history of growing social audiences. This role is intended for someone who cares deeply about cannabis and wellness, has strong writing skills, knowledge of analytical tools, and is enthusiastic about joining an agile team. You have an eye for powerful visuals, understand how data can inform a smart editorial and social strategy, and are an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organization.
The Social Media Guru is responsible for supporting all aspects of the 1906 social media strategy – from daily responsibilities supporting our platforms to long term project support - developing new platforms, increasing community engagement, expanding our brand awareness, and up-leveling our content. This person will be critical to growing 1906's integrated social media strategies that complement the brand's overarching business goals while learning, evaluating, and reacting based on analytics. The Social Media Guru should be highly motivated, creative, enthusiastic, extremely organized and have strong communication and project management. This person must possess a fluency for internet culture and trends across multiple communities and be adept in managing and overseeing video content. This person must have a creative, out of the box mindset, while at the same time have an understanding and respect for brand reputation.
HOW WE WORK:
We are a lean team who pivots quickly to respond to market changes, real-time retail needs, consumer input, tech breakthroughs, and larger cultural shifts. We create our own "briefs", often on the spot, change direction on a dime, have impromptu collaboration sessions with the founders and maintain an experimental, iterative and non-siloed creative culture.
JOB DUTIES:
Social Media Strategy
- Be the point of reference for 1906's social media presence and channel management.
- Develop social media strategy and guidelines for content.
- Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives.
- Actively track the competitive landscape and trends.
- Serve as a trendsetter with respect to emerging technology, trends and platforms. Understand the ever-evolving nature of social media and obsess over keeping 1906 at the forefront of innovation, trends and "cool" factor.
- Oversee, manage and monitor all 1906's social channels including social, text, email, blog, and more platforms to be added as we grow. Onboard and creatively guide community managers as needed.
Influencers
- Support influencer strategy including influencer outreach and UGC coverage.
- Interact with the 1906 audience and respond to comments and DMs in a timely manner, ensuring 100% response rate.
- Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
- Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with field and sales teams to deliver a consumer-centric experience.
- Work with an influencer team to cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation.
- Manage external influencer content program for branded content development on both owned and earned channels; own workflow, briefing and asset delivery.
Content Creation and Management
- Create social campaigns with marketing team
- Develop new and creative highly engaging content to establish and grow new audiences.
- Work cross-functionally to ensure content is aligned with brand aesthetics and tone.
- Manage an editorial calendar including but not limited to brand content, UGC and content provided by other departments and strategic partners.
- Plan editorial content weekly.
- Manage the social media content calendar and posting schedule for all social platforms, ensuring we are being both proactive and reactive to opportunities in real time. Own the update and approval process for any changes that arise.
- Partner with creative teams to develop brand-right captions and messaging.
- Contribute ideas for seasonal activations and marketing support.
- Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams.
- Mine social platforms for relevant UGC and opportunities with creators.
Reporting
- Create the dashboards and tools to produce quantified reporting and analytics.
- Speak and report on performance metrics in support of global social strategy.
- Develop weekly and monthly reports that track progress and opportunities.
- Create recaps following events, product launches, gifting initiatives and key activations.
Budget
- Manage budget tracking, invoicing and accounting for all social media expenditures including influencer payments and social shoot production costs.
QUALIFICATIONS:
- 7+ years of demonstrated excellence in growing organic social media brand presence.
- Professional experience with video editing tools and asset creation.
- Social native and digitally minded.
- Strong social media content creation skills, with an ability to tell stories in a unique, short-form and culturally interesting way.
- Experience working with consumer-facing brands.
- Experience leading project workstreams.
- Experience collaborating within dynamic and matrixed organizations.
- Customer-obsessed mindset with a strong intuition of what resonates while still being mindful of brand relevance and messaging.
- Outstanding interpersonal and communication skills including quick-turn/rapid-response communications.
- Extremely organized, detail-oriented, and can multitask in a fast-paced environment.
- Demonstrated creativity, with effective communication skills to bring problem-solving and ideas to a broad audience.
- Strong project management/execution/organizational skills.
- Strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory.
- Must complete an edit test (writing samples are a plus!)
- Able to work outside standard working hours (occasional evenings and weekends)
- Early adopter of social trends with a passion for innovation
- Creative problem-solver who is solution oriented and can hone their creative eye.
- Strong analytical skills to evaluate effectiveness of content and programs.
- Strong creative judgment to recognize engaging, and on-brand content (visuals/copy)
TOTAL REWARDS:
- $80,000 - $125,000 base salary (dependent on experience), plus annual bonus based on performance
- Unlimited PTO
- 100% employer paid medical insurance for employees
- Dental and vision benefit options
- 410k plus 4% employer match
- Unlimited growth potential in one of the fastest growing industries! Cannabis is expected to hit $100 Billion in sales by 2030.
Position type: Exempt, Full-Time
Equal Opportunity: 1906 New Highs is dedicated to the principles of equal employment opportunity. We prohibit unlawful discrimination against applicants or employees on the basis of age over 40, race, sex, color, religion, national origin, disability, genetic information, or any other applicable
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Assistant to Marketing Director - Cannabis Retail Brand
Cannabis Retail Brand
2 years ago
Our Cannabis Retail Brand is looking for an Assistant to the Marketing Director to help with the organization and running of the daily administrative and marketing operations of the company. The ideal candidate will be a hard-working professional able to undertake a variety of marketing support tasks in a fast-paced environment.
- Organize office and assist Marketing Director in ways that optimize procedures
- Sort and distribute communications in a timely manner
- Create and update records ensuring accuracy and validity of information
- Schedule and plan meetings and appointments as necessary
- Manage Trello boards
- Monitor level of marketing supplies
- Perform other job-related duties as assigned
Skills
- 1 year of experience working in a similar role
- Working knowledge of office equipment
- Excellent organizational and time management skills
- Attention to detail
- Analytical abilities and aptitude in problem-solving
- Excellent written and verbal communication skills
- Proficiency in MS Office
- Team Player
Benefits
- Startup atmosphere
- Ability to create your own marketing strategy and build your portfolio
- No two days are the same; great work variety
- Exciting work hard, play hard culture
- Work with like-minded business professionals
- Travel opportunities
- Free products
Location
Greater Bowling Green area
Job Type: Full-time
Pay: $16.00 - $22.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Education:
- Bachelor's (Preferred)
Work Location: Multiple Locations
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BeLeaf Medical is a vertically integrated Missouri medical cannabis company. BeLeaf is dedicated to providing Missouri patients consistent and high-quality medical marijuana in the forms of smokable flower, concentrates, and consumable products. BeLeaf owns Sinse, Phytos, and Swade brands, and partners with dispensaries throughout the state to broaden geographical reach. The Director of Marketing will be a key part of the Beleaf team.
Description
The Marketing director leads the marketing efforts for all of the BeLeaf Medical brands. The responsibilities include, providing guidance to the marketing department by evaluating and developing effective marketing strategies, plan and coordinate marketing efforts, communicate marketing plans to the Management Team and others involved, oversee the design and compliance for product packaging, and build awareness and positioning for BeLeaf Medical brands. The Marketing Director will also work closely with the sales teams to develop pricing and promotion strategy that will help maximize profits and market share. Lastly, coordinating and organizing sponsorships, trade shows and local events.
Responsibilities:
· Evaluate and develop our marketing strategy and marketing plan.
· Plan, direct, and coordinate marketing efforts for all brands.
· Communicate the marketing plan and keep management updated monthly on change and progress.
· Research demand for our products and services in the cannabis industry.
· Develop competitor research for Missouri cannabis brands.
· Identify potential customers/segments creating communication materials to reach important segments for B2B and B2C.
· Develop wholesale and retail promotions with Sales Team and Dispensary Managers.
· Understand and develop the marketing budget.
· Develop and manage advertising campaigns for each brand.
· Build brand awareness and positioning for each brand.
· Support sales and lead generation efforts for each brand.
· Coordinate marketing projects from start to finish.
· Organize tradeshow, conferences, and local events.
· Direct and oversee social media marketing strategy, email marketing strategy and content marketing for each brand.
· Oversee product packaging design and ensure they are compliant with state rules and regulations.
· Coordinate in-store displays and visual branding for product lines.
· Manage a minimum of 2 employees and outside vendors to achieve the work
Requirements:
· Bachelor’s degree in business, marketing, or related field.
· 5-7 years of relevant experience in Marketing or related field
· Strong Communication skills keeping Senior Management and all constituencies in the loop
· Experience in managing a marketing team.
· Proven marketing campaign experience.
· Effective time management skills and the ability to multi-task.
· Strong copywriting and design skills.
· Attention to detail.
· Proven ability to manage budgets.
· Professional and proactive work ethic.
· High competence in project and stakeholder management.
· Excellent interpersonal, written, and oral communication skills.
· Demonstrate strong teamwork attributes with all constituents.
· Experience with digital marketing forms such as social media marketing and content marketing.
· Competency in Microsoft applications including the Microsoft office suite.
Salary:
This is an exempt position with a starting salary range of $80,000-$100,000.
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: One location
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Our Cannabis Retail Company is looking for an Assistant to the Marketing Director to help with the organization and running of the daily administrative and marketing operations of the company. The ideal candidate will be a hard-working professional able to undertake a variety of marketing support tasks in a fast paced environment.
- Organize office and assist Marketing Director in ways that optimize procedures
- Sort and distribute communications in a timely manner
- Create and update records ensuring accuracy and validity of information
- Schedule and plan meetings and appointments as necessary
- Manage Trello boards
- Monitor level of marketing supplies
- Perform other job-related duties as assigned
Skills
- 1 year of experience working in a similar role
- Working knowledge of office equipment
- Excellent organizational and time management skills
- Attention to detail
- Analytical abilities and aptitude in problem-solving
- Excellent written and verbal communication skills
- Proficiency in MS Office
- Team Player
Location
Greater Bowling Green area
Job Type: Full-time
Pay: $16.00 - $22.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Education:
- Bachelor's (Preferred)
Work Location: One location
Apply for this job with Cannabis Retail Product Company
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Description
We are seeking an experienced Marketing Director to oversee the marketing and advertising efforts of our company. The Marketing Director is responsible for the planning, development, and implementation of all marketing strategies, marketing communications, advertising campaigns, and public relations while remaining compliant with all local and state or provincial cannabismarketing and advertising laws and guidelines.
The successful candidate will be familiar with and passionate about cannabis and possess a solid background in creating and managing ad campaigns from the ground up. Applicants also need proven experience in developing and executing marketing strategies that specifically drive sales in a brick-and-mortar retail store and the ability to present high-level overviews to senior management/ownership.
A bachelor’s degree in marketing, communications, or another related field is required, as is professional working experience in digital marketing and/or advertising. Management experience is also required. Cannabis industry experience is not required but highly preferable.
Responsibilities
- Conduct relevant market research and monitor industry trends
- Use consumer insights and data to help guide business decisions
- Use the latest best practices in digital retail marketing, social media, and brand development while adhering to all applicable cannabis marketing and advertising restrictions
- Develop and execute marketing and advertising strategies and campaigns
- Work with management to develop a strategic communications plan to increase brand equity, awareness, and growth
- Support sales staff by providing sales data, market trends, forecasts, account analyses, and new product information
- Plan for industry meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mail lists
- Continuously pursue industry educational opportunities to gain new insights
- Develop and/or manage content for print and digital communication channels and marketing collateral
- Plan and execute all events
Qualifications and Requirements
- Bachelor’s degree
- Four (4) years’ management experience
- Five (5) to seven (7) years of experience in digital marketing, retail promotions, and content creation
- Cannabis experience preferred
- Experience with social media and WordPress
- Experience in analyzing sales data, identifying trends, and presenting findings to senior management
- Experience in managing a brand, maintaining consistency, and reinforcing the brand with the audience
- Experience with segmenting target audiences and developing personas
- Knowledgeable and highly proficient in Microsoft Office, MailChimp, Facebook, Instagram, Twitter, YouTube, Snapchat, and Google Analytics
- Demonstrated knowledge in digital marketing best practices
- Excellent written and verbal communication skills
- Strong organizational skills
- Ability to manage multiple projects at once
- Detail-oriented
- Minimum twenty-one (21) years of age
- Must possess a valid driver’s license or government Identification (ID)
- Must pass any and all required background checks
- Must possess current state cannabis worker license or permit (if applicable)
Job Type: Full-time
Pay: $38,000.00 - $55,000.00 per year
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Night shift
- Overtime
- Weekend availability
COVID-19 considerations:
Following all current COVID 19 health and safety protocols
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 2 years (Preferred)
- Digital Marketing Occupations: 1 year (Preferred)
Work Location: Multiple Locations
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Our Cannabis Retail Company is looking for an Assistant to the Marketing Director to help with the organization and running of the daily administrative and marketing operations of the company. The ideal candidate will be a hard-working professional able to undertake a variety of marketing support tasks in a fast paced environment.
- Organize office and assist Marketing Director in ways that optimize procedures
- Sort and distribute communications in a timely manner
- Create and update records ensuring accuracy and validity of information
- Schedule and plan meetings and appointments as necessary
- Manage Trello boards
- Monitor level of marketing supplies
- Perform other job-related duties as assigned
Skills
- 1 year of experience working in a similar role
- Working knowledge of office equipment
- Excellent organizational and time management skills
- Attention to detail
- Analytical abilities and aptitude in problem-solving
- Excellent written and verbal communication skills
- Proficiency in MS Office
- Team Player
Location
Greater Bowling Green area
Job Type: Full-time
Pay: $14.00 - $18.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Education:
- Bachelor's (Preferred)
Work Location: One location
Apply for this job with Cannabis Retail Product Company
Apply now →
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
LVLUP Manufacturing & Distribution
We are a leading manufacturer and distributor of premium adult-use cannabis products in the largest market in the world - Los Angeles. Our current company HQ is in downtown LA and we are in the process of taking our brand nationwide. Our products are enjoyed by consumers throughout the State of California and our distribution network reaches around 500 retailers and delivery services per month. This position is an important role within the organization and is an exciting growth-oriented opportunity to build upon your professional experience, leadership skills and your passion for the licensed cannabis industry. In the role, it is necessary to be effective at managing, strategizing, and executing overall business objectives. This position is onsite at our corporate headquarters and reports to the CFO and Co-founder who is also located in the HQ office in Los Angeles.
Our Flagship Brand - Lime:
Lime is one of the fasest growing, most enjoyed brands on shelves all throughout the state of California (soon to be national). We pride ourselves on being potent, priced right, and offering products to be enjoyed by all walks of life. We have over 200 active SKUs and are always cooking up more. Recently Lime was the recipient of the fasest growing edible brand, and leaders in social responsibility by the nations largest B2B Marketplace - Leaflink.
The Role:
We are looking for engaging cannabis or CPG industry-experienced leaders that enjoy working with retailers, brand partners, consumers, and our community to drive home Lime messaging. The Marketing and Communications Director is first and foremost driven by uncompromising brand support and effective storytelling. Success is defined in this role by also surpassing marketing targets for all efforts as well as building the foundation for what will become a global brand. If this sounds like the opportunity you have been waiting for…we cant wait to hear from you.
Requirements:
We are seeking a hands-on Marketing and Communications Director who can lead by example and who is not afraid to roll up their sleeves and brand build.
This person will be responsible for executing, directing, and improving all marketing and communication efforts for LVLUP and its affiliated business lines.
Overview:
- Embody Company Culture
- DTC Experience
- Cannabis passion and industry experience
- Project management and cross-functional team leadership expertise
- Social media marketing
- Website management
- Digital advertising
- Email marketing
- Building sales materials
- Managing graphic artists, copywriters, print vendors, photographers, and video teams.
- Retail Merchandising
- Event Planning
- Experiential Marketing
Keys to Success:
- Embody Company Culture
- Superb communication with the team members and partners.
- Focus on analytics/metrics.
- Manages multiple tasks and deadlines and prioritizes effectively.
- Be effective: create systems that others follow; build rapport across teams.
- Must understand retail sales metrics
- Must understand First Person Data - gathering, retrafficing, storing, and promoting
- Must have DTC experience
- Must be outgoing and influential
Bonus Experience:
Agency Management
Press / PR / Ad Buying Experience
Job Type: Full-time
Pay: $80,000.00 - $105,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
COVID-19 considerations:
Following all in place Los Angeles County and CDC guidelines.
Ability to commute/relocate:
- Los Angeles, CA 90021: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 3 years (Required)
- Cannabis: 3 years (Required)
- Consumer Goods: 3 years (Required)
- Social media marketing: 3 years (Required)
Work Location: One location
Apply for this job with Lime Cannabis Co.
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POSITION SUMMARY
The Marketing Director will be responsible for managing all aspects of Conception's marketing program. This includes using a variety of marketing tools, channels, and creative content to drive lead generation, improve customer retention, support sales and advance the Conception brand. This person will manage day-to-day marketing activities as well as long-term strategy while responding to changing needs of business.
This position will report to the VP of Business Development
Keys to success in this role include:
- Ability to collaborate across multiple internal teams and departments and build effective relationships and influence change.
- Proven success building sales-marketing campaigns utilizing website and SEO to social media and email campaigns to achieve sales targets.
- Excellence as a brand manager with an eye for design elements and experience designing interactive applications.
- Highly organized and able to prioritize work and manage multiple deadlines on time.
Responsibilities to include:
- Build a comprehensive marketing plan to drive revenue and sales growth in key markets and in national expansion.
Build and own the management of the multi-channel campaign strategy to drive new business and expansion opportunities. - Use various platforms and segments to support specific marketing objectives and initiatives.
- Collaborate with sales, operations and product development teams on campaign implementation, lead routing, and follow up.
- Actively monitor all campaign analytics, partner with the business intelligence team to create appropriate campaign reporting, and communicate results effectively to the broader team. Provide strategic direction and recommendations based on analysis of results.
- Partner with internal stakeholders and external agencies/vendors.
- Manage marketing projects end to end.
- Live Conception's core values.
What you bring to the role:
- 5-7 years of marketing experience.
- Past experience in driving marketing to create new business and expand customer accounts.
- A strong creative mind with the ability to ideate new campaign approaches and content
- Bachelor's Degree in Marketing or Business
- Cannabis industry marketing experience (required)
Computer Skills: Google Workspace, CRM, Email and text marketing campaign software
PHYSICAL DEMANDS: Sit/stand for long periods of time
Other Physical Requirements: High frequency of computer keyboarding, High frequency of viewing a computer monitor
Apply for this job with Conception Nurseries
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Director of Marketing Operations (Cannabis) Heavy Hitters, etc.
Mammoth Distribution
2 years ago
WHO WE ARE:
Mammoth Distribution has been working steadily for several years to help build the cannabis industry one relationship at a time.
We are the exclusive distributor of multiple top-10 California cannabis brands including Heavy Hitters, Almora, and other products in the vape, flower, pre-roll, concentrate and edible categories. By establishing Mammoth as one of the largest and most professional distribution companies with best-in-class products successfully operating in the crowded California market, we are uniquely positioned for optimal growth as the legal cannabis industry continues to expand.
ROLE SUMMARY:
Are you able to navigate being both air traffic control (intake) and conductor (creation) of the Marketing function? If so, this is the dream role for you! The Manager/Director of Marketing Operations is responsible for the smooth functioning and consistent optimization of the Mammoth marketing function, following the user journey from consumer definition, to lead acquisition all the way through to loyal advocacy for the Mammoth brands. This is a crucial role that creates the marketing framework for the team, including planning, process, infrastructure, research and analysis. This role will deliver key insights and recommendations that optimize the performance of all marketing programs, managing and inspiring a small team to ensure that our initiatives are seamlessly executed and highly effective.
WHAT YOU'RE GOOD AT:
- You are an experienced and passionate marketing professional with a passion for rapid personal growth, for Cannabis, and for the whole Cannabis industry
-
You are a continuous learner: someone always seeking to know more and and who looks for ways to improve the work of the individual, the team and the overall organization
-
You enjoy collaborating with others and believe the best results come from shared investment and passionate buy in across all levels of the organization
- You are both analytical and creative: you combine analysis with innovation, dive into data to surface key insights, and then uses those insights to improve results and to innovate performance
- You align and radiate Mammoth's core values of Happy. Hungry. Focused. and bring them into being every single day, by leading and by managing marketing execution across Mammoth
WHAT YOU'VE DONE: (QUALIFICATIONS)
-
Demonstrated hands-on proficiency in Marketing strategy & operations, project management, analytics, data sources, and goals setting
-
6+ years experience in Marketing Operations roles, ideally with continued progression against clearly demonstrated KPI's
-
2+ years experience managing a team
-
Demonstrated ability to use data to drive results and to surface new opportunities for Mammoth, and for each team member
-
Understanding of Digital Marketing fundamentals (creative briefing & production, channel marketing, key account marketing, marketing tracking, conversion, & personalization)
-
Experience with Marketing automation platforms and Marketing technology systems
-
Ability to effectively present information and respond to questions from groups and individuals of all levels of management and employees
- Ability to manage complex projects across various groups and priorities. Adept at prioritizing, leading, and inspiring a young team to achieve its goals
- Ability to handle ambiguity in a nascent and ever changing industry: Cannabis
- College degree or equivalent work experience
WHAT YOU'LL BE DOING: (ESSENTIAL RESPONSIBILITIES)
- Set marketing goals and KPIs that align with Mammoth's overall strategy, and manage all marketing initiatives to achieve these goals
- Manage the intake of all Mammoth Marketing requests, prioritizing and ranking all requests, and highlighting Opportunity Costs and trade offs as needed. Be the the front line of all Mammoth Marketing, and help turn strategy into execution. Be the right hand to the CMO day to day
- Monitor, measure, and analyze the effectiveness of all marketing initiatives against Mammoth KPIs, surfacing insights to improve performance and to drive innovation
-
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, finding risks and illuminating actionable opportunities
- Develop Marketing Dashboards to track key success metrics for the Mammoth Marketing team and for Mammoth executive leadership
-
Lead the team to identify ways to improve key marketing operations, processes and workflows to enhance overall departmental efficiency and effectiveness
-
Create effective ROI reporting for Mammoth and for its key Strategic Partner Accounts
- Project manage all marketing initiatives with the support of project owners across the team and report them to the CMO and to Mammoth's LT
-
Manage and deliver new marketing automation processes and projects for Mammoth
- Research and specify best-suited tools & software for marketing execution and management across the Mammoth Portfolio
-
Hire, track, and manage Mammoth's marketing vendor relationships.
- Manage & optimize all Mammoth marketing related contracts and budgets
PHYSICAL REQUIREMENTS:
- Clear vision, hearing and speech
- Able to sit and work at a computer for 8+ hours a day
- Able to utilize a phone up for 8+ hours a day
- Comfortable and able to work on-site
- Able to demonstrate all physical aspects of the role
- Adaptable and willing to work in a variety of environments when needed (some environments may experience extreme temperatures from hot to cold)
Mammoth Distribution provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company's evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
Category: Personal Identifiers Examples: Name, alias, postal or mailing address, email address, telephone number, social security number, driver's license or state identification card number, passport number
Business Purpose:
To comply with state and federal law and regulations requiring; employers to maintain certain records;
To evaluate your job application and candidacy for employment;
To obtain and verify background check and references; and
To communicate with you regarding your candidacy for employment.
Category: Pre-Hire Information Examples: Job application, resume, background check results, job interview notes, and candidate evaluation records
Business Purpose: Same as above
Category: Employment History Examples: Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations
Business Purpose: Same as above
Category: Education Information Examples: Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained
Business Purpose: Same as above
If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes
Apply for this job with Mammoth Distribution
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Director of Marketing
It’s not often that a company changes the way an industry works, creating explosive growth. Through data, science, and technology, Agrify is fundamentally transforming the cannabis industry so is seeking energetic and creative marketers who want to be a part of a winning team conveying compelling stories of relevance promoting engagement and making an impact. If you’ve ever longed for an opportunity to be surrounded by motivated, enthusiastic and supportive colleagues promoting products making both a commercial and a social impact, now’s your opportunity to shine. With a “who’s who” list of lighthouse brands in the industry, Agrify is a fast-paced and nimble hyper growth company on track to dominate the industry.
Agrify is a rapidly growing company that is becoming the most innovative and vertically integrated solution provider in the cannabis & hemp industry. We take pride in delivering the highest consistency, quality, and ROI for our valued customers. We have an immediate opening for a Director of Marketing in our Shared Services group wanting to make a highly visible impact on the company’s growth. For more information about Agrify, check us out at www.agrify.com
Job Description:
The Marketing Director is an experienced marketing professional with a proven track record of articulating messages of relevance, attracting new customers through a variety of channels, engaging customers through both inbound and outbound campaigns, using evidence to optimize results, and leading both internal and agency teams by example.
Results oriented, a digital marketing powerhouse, and expert at articulating messages of relevance, this self-starter will own and invest in their “franchise” to help drive the company’s explosive growth. Creative, collaborative, and evidence driven, a critical thinker who can communicate effectively, is energized by creating and executing engagement programs producing desired behaviors, and having the energy to immediately jump in the deep end with highly intelligent and motivated colleagues is a must.
The ideal candidate will equally possess technical skills for the “science” of marketing along with a creative flair for the “art” of marketing, creating go-to-market strategies and campaigns that are engaging, compelling, and represents our brand promise in a way that no competitor or alternative can sign. Reporting to the SVP of Marketing, this highly visible role will directly learn how to run a world-class marketing organization in an industry experiencing explosive growth.
Responsibilities:
- Actively contribute in defining go-to-market strategies supporting corporate growth objectives
- Manage both inbound and outbound customer engagement to increase pipeline redundancy and accelerate pipeline velocity
- Manage PR and communications programs advancing both corporate and product brand standing
- Work collaboratively with business unit marketing teams achieving key objectives
- Ensure uniformity and consistency of brands across company and product brands
- Manage external contract marketing, PR and creative agencies to productivity
- Managing both paid and organic digital marketing campaigns across all channels
- Develop effective marketing channel mix supporting company sales and business goals on time and on budget
- Managing content generation in consultation with subject matter experts across the company
- Accurate and timely reporting on representative marketing metrics
- Contribute material and logistic support for event and award programs
- Preparing content for internal communications campaigns and presentations
- Remain current on contemporary marketing principles, brand management, communication strategies and social channel tactics
Skills and Qualifications:
- Bachelor’s degree and/or advanced degree in Marketing or equivalent
- Experience in the cannabis, or related industry a plus
- Demonstrated experience with B2B messaging and positioning of a technology or scientific product
- 5+ years industry experience in marketing role
- Proficiency in authoring tools such as Adobe Creative Suite and Microsoft Office applications.
- Proficient in Hubspot’s marketing automation platform for inbound and outbound engagement
- Prior experience with Salesforce.com or similar CRM
This position requires some national and international travel in execution of tradeshows and events.
In addition to excellent growth opportunities, Agrify provides competitive compensation, a benefit package that includes medical, dental, and vision insurance, a 401K plan, and PTO time.
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