Cannabis jobs at BAM Co

Description

We are seeking an experienced Marketing Director to oversee the marketing and advertising efforts of our company. The Marketing Director is responsible for the planning, development, and implementation of all marketing strategies, marketing communications, advertising campaigns, and public relations while remaining compliant with all local and state or provincial cannabismarketing and advertising laws and guidelines.

The successful candidate will be familiar with and passionate about cannabis and possess a solid background in creating and managing ad campaigns from the ground up. Applicants also need proven experience in developing and executing marketing strategies that specifically drive sales in a brick-and-mortar retail store and the ability to present high-level overviews to senior management/ownership.

A bachelor’s degree in marketing, communications, or another related field is required, as is professional working experience in digital marketing and/or advertising. Management experience is also required. Cannabis industry experience is not required but highly preferable.

Responsibilities

• Conduct relevant market research and monitor industry trends
• Use consumer insights and data to help guide business decisions
• Use the latest best practices in digital retail marketing, social media, and brand development while adhering to all applicable cannabis marketing and advertising restrictions
• Develop and execute marketing and advertising strategies and campaigns
• Work with management to develop a strategic communications plan to increase brand equity, awareness, and growth
• Support sales staff by providing sales data, market trends, forecasts, account analyses, and new product information
• Plan for industry meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mail lists
• Continuously pursue industry educational opportunities to gain new insights
• Develop and/or manage content for print and digital communication channels and marketing collateral
• Plan and execute all events

Qualifications and Requirements

• Bachelor’s degree
• Four (4) years’ management experience
• Five (5) to seven (7) years of experience in digital marketing, retail promotions, and content creation
• Cannabis experience preferred
• Experience with social media and WordPress
• Experience in analyzing sales data, identifying trends, and presenting findings to senior management
• Experience in managing a brand, maintaining consistency, and reinforcing the brand with the audience
• Experience with segmenting target audiences and developing personas
• Knowledgeable and highly proficient in Microsoft Office, MailChimp, Facebook, Instagram, Twitter, YouTube, Snapchat, and Google Analytics
• Demonstrated knowledge in digital marketing best practices
• Excellent written and verbal communication skills
• Strong organizational skills
• Ability to manage multiple projects at once
• Detail-oriented
• Minimum twenty-one (21) years of age
• Must possess a valid driver’s license or government Identification (ID)
• Must pass any and all required background checks
• Must possess current state cannabis worker license or permit (if applicable)

Job Type: Full-time

Pay: $38,000.00 - $55,000.00 per year

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Night shift
• Overtime
• Weekend availability

COVID-19 considerations:
Following all current COVID 19 health and safety protocols

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)
• Digital Marketing Occupations: 1 year (Preferred)

Work Location: Multiple Locations

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