Cannabis jobs at Cornbread Hemp

Cornbread Hemp is looking for a Social Media & Events Manager to join our growing team. The responsibilities include leading our social media strategy across all social platforms, leading content development across all social platforms, managing relationships with ambassadors and influencers, as well as scheduling and executing promotional events throughout the year.

To be successful in this role, you should:

• Be comfortable in a fast-paced environment while collaborating closely with teammates.

• Know how to build a community across social platforms including Tik-Tok, Instagram, Facebook, Youtube, LinkedIn, Twitter, and more.

• Be experienced in fine tuning social content to effectively reach various target audiences across different channels.

• Be familiar with the latest social media platforms and up-to-date on new trends.

Be an extrovert who is comfortable talking to large groups of people during events as well as training new hires to join the events team, as well as engaging with commenters on social media.

• Be familiar with cannabis and hemp, and the politics and policy surrounding these issues with the desire to learn more about this topic.

Responsibilities:

• Develop and implement a measurable social media strategy that supports business growth and social media growth objectives.

• Work with our graphic designer, videographer, and co-founders to develop educational content, create content during events, and support the launches of new campaigns.

• Manage pre-existing relationships with influencers and ambassadors to make sure their needs are met and questions are answered promptly.

• Grow the Cornbread Hemp community on social media through existing and new programs, such as our ambassador, giveaway, and influencer programs.

• Manage responses to social media comments and direct messages across all social media channels, including weekend and holiday communications.

• Identify new opportunities on social media for Cornbread Hemp.

• Use data to gain insights to aid in content planning.

• Monitor and analyze performance of each channel to measure impact and share learnings.

• Monitor industry and competitive trends in social media channels, tools, and metrics and remain current on social media industry developments to help strengthen our internal strategy.

• Monitor social media platform terms of service and compliance policies towards cannabis and hemp brands to adjust content and strategy based on any changes.

• Represent the voice of our customer and community by staying in-tune with conversations around our brand on social media, and use that knowledge to drive effective communication and brand building.

• Be able to plan and execute local events including designing and staffing the events, transporting products and marketing materials, and communicating with festival managers. I.E Mental Health Fest, Mini-Marathon, Earth Day Fair, etc.

Who You Are:

• Minimum of 4+ years experience in social media and marketing.

• Experience in analytical platforms tracking social media KPIs.

• Deep understanding of Facebook, Instagram, Twitter, Pinterest, Tiktok, and other owned platforms.

• A clear communicator that understands brand positioning and tone, with strong grammar and spelling.

• Experience growing an authentic community on social media.

• Experience planning and executing branded promotional events with multiple team members.

• Experience managing relationships with ambassadors, influencers, and other brand partners.

• Meticulous, organized, and used to conscious time management in a fast-paced environment.

• Must be located in Louisville, Kentucky

Why You Will Love Working With Us:

Cornbread Hemp is a fast-growing startup in Louisville, Kentucky that makes USDA certified organic CBD products with as much THC as the law allows. As our social media and events manager, you will be able to:

• Advocate for legalizing cannabis locally and nationally.

• Amplify voices in our community who are advocating for social change.

• Cause good trouble by calling out opponents of cannabis legalization.

Although Cornbread Hemp is a young company, we offer the following benefits to our team members:

• Paid vacation days

• Health insurance, including dental and vision

• 401 (K) retirement plans

• Flexible remote working opportunities

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan

Schedule:

• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Louisville, KY 40299: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management: 5 years (Required)
• Event planning: 2 years (Preferred)

Work Location: One location

Apply for this job with Cornbread Hemp

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Cornbread Hemp is the fastest growing CBD company in America with more than 1,000% growth since 2019, and we are looking for a Growth Marketing Director to help us continue our strong trajectory!

This position will require the ability to be strategic, analytical, and operationally minded while using your knowledge of e-commerce marketing to both conceptualize and manage the production of new content ideas, marketing campaigns, and growth strategies for Cornbread Hemp. Your main responsibility is to continue to grow our customer acquisition channels while lowering our CAC.

Using Google Analytics and other digital marketing platforms, you will analyze key performance metrics like ROAS, CAC, and LTV by channel to make recommendations on current and future campaign strategies, channels, and budgets.

Responsibilities:

• Creating, managing, and executing a strong performance marketing strategy based on sound budgets.

• Working with the CEO to plan the promotional calendar for the year, including campaign strategies, slogans, themes, promotions, and coinciding distribution.

• Developing content strategies for top, mid, and bottom funnel campaigns across all relevant paid media channels.

• Maintaining audiences across channels to be able to target with specific messages based on audience segmentation.

• Developing and managing digital prospecting and remarketing campaigns that match the customer segment.

• Developing creative campaign ideas for seasonal promotions, influencer partnerships, and product launches to drive awareness and traffic.

• Working directly with our social media manager, graphic designer, web developer, and videographer to strategize and execute new content ideas that are based on specific target customer personas.

• Managing budgets and campaigns across all digital channels to drive a stronger ROAS with a lower CAC.

• Identifying and testing new channels to continue to meet or exceed established growth metrics.

• Working with our influencer marketing agency to repurpose influencer content on paid marketing channels.

• Regularly reviewing and optimizing all advertising campaigns for continued ROAS improvement

• Improving attribution tracking to analyze CAC by channel, and LTV by channel. Make adjustments to marketing spend based on the analysis of LTV to CAC. Make recommendations on tools needed to track these metrics.

• Regularly reviewing multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.

• Conducting regular customer surveys to further understand target audiences and buyer personas for more efficient marketing performance via paid channels.

• Ensuring the brand guidelines are consistently applied across all marketing assets.

• Working with our co-founders and videographer to script and execute custom video content that is compliant with paid channels.

Who You Are:

• You have a minimum of 5 years experience scaling multi-channel ecommerce digital marketing channels to a seven figure monthly budget.

• You have a minimum of 5 years experience managing and creating Facebook and Instagram ads, Youtube ads, Google ads, Amazon ads, and other digital marketing campaigns.

• You have extensive expertise in campaign and channel analysis and reporting, including Google Analytics and omnichannel LTV to CAC reporting tools.

• You have extensive experience with Shopify and Amazon.

• You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable recommendations.

• You are a goal-oriented individual and have excellent communication skills.

• You are comfortable being held accountable to clear growth goals that are set by management and reviewed on a weekly basis.

• You are able to lead a team of marketing professionals while also getting your hands dirty and executing projects on your own.

• You are open minded, curious, and a fearless problem solver. You are not afraid to make mistakes and learn. You want to be the best version of yourself.

• You are humble, hard-working, and coachable. You are motivated by a challenge, and you want to help us change the world!

• Oh, and you’re cool with cannabis.

Preferred Qualifications:

• Previous experience scaling e-commerce marketing budgets beyond seven figures per month while maintaining strong performance.

• Previous experience in high-volume CBD or cannabis marketing will receive special preference.

• Applicants local to the Louisville, Kentucky area will receive special preference. Remote workers will be considered if you are a demonstrated self starter that can deliver results while working remotely.

Why You Will Love Working With Us:

Although Cornbread Hemp is a young company, we offer the following benefits to our team members:

• Paid vacation

• Health insurance, including dental and vision

• 401 (K) retirement plans

• Flexible remote working opportunities

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Experience:

• E-commerce Marketing: 5 years (Preferred)

Work Location: Remote

Apply for this job with Cornbread Hemp

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Are you a highly motivated e-commerce marketing professional with the desire to join a fast-paced startup in a fun and exciting industry? Cornbread Hemp is Kentucky’s #1 rated CBD company with more than 300% growth in 2021. We are looking for a Growth Marketing Director to work directly with the CEO to help us continue our strong performance!

This position will require the ability to be both analytical and creative, using your knowledge of e-commerce marketing to both manage and develop new content ideas, marketing campaigns, and growth strategies for Cornbread Hemp.

Using Google Analytics and other digital marketing platforms, you will analyze key performance metrics like CPC, ROAS, CAC, and LTV to make recommendations on current and future campaign strategies.
Main Responsibilities

• Creating and executing a strong performance marketing strategy & execution plan.
• Work with the CEO to plan the promotional calendar for the year, including campaign strategies, slogans, themes, promotions, and coinciding distribution.
• Develop content strategies for top, mid, and bottom funnel campaigns across all paid media channels.
• Developing and managing digital prospecting and remarketing campaigns.
• Developing new and creative campaign ideas for seasonal promotions, influencer partnerships, and product launches to drive awareness and traffic.
• Working directly with our social media manager, graphic designer, web developer, and videographer to strategize and execute new content funnels that are based on specific target customer personas.
• Managing budgets and campaigns across all digital channels to drive a stronger return on investment with a lower CAC.
• Identify and test new channels to continue to meet or exceed established growth metrics.
• Work with our influencer marketing partner to repurpose influencer content on paid marketing channels.
• Regularly review and optimize all advertising campaigns for positive ROAS
• Improve attribution tracking to analyze CAC by channel, and LTV by channel. Make adjustments to marketing spend based on the analysis of LTV to CAC. Make recommendations on tools needed to track these metrics.
• Manage Google Analytics to track and measure all marketing campaigns.
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.
• Conduct regular customer surveys to further understand target audiences and buyer personas for more efficient marketing performance via paid channels.
• Ensure the brand guidelines are consistently applied across all marketing assets.

Key Requirements

• You have a degree in Marketing, Business Administration or related field.
• You have a minimum of 5 years experience scaling multi-channel e-commerce digital marketing channels to a seven figure monthly budget.
• You have a minimum of 5 years experience managing and creating Facebook Ads, Instagram Ads, Youtube Ads, Google Ads, and other digital marketing campaigns.
• You have extensive expertise in campaign and channel analysis and reporting, including Google Analytics and omnichannel and LTV to CAC reporting tools.
• You have extensive experience with Shopify, Bigcommerce, Wordpress, or a similar e-commerce platform.
• You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
• You are a highly goal-oriented individual and have excellent communication skills.
• You are comfortable being held accountable to clear growth goals that are set by management and reviewed on a weekly basis.
• You are able to lead a team of marketing professionals while also getting your hands dirty and executing projects on your own.
• You are open minded, curious, and a fearless problem solver. You are not afraid to make mistakes and learn. You want to be the best version of yourself.
• You are humble, hard-working, and coachable. You are motivated by a challenge, and you want to help us change the world! (oh, and you’re cool with cannabis)

Preferred Qualifications

• Previous experience in high-volume CBD or cannabis marketing will receive special preference.
• Local applicants will receive special preference.

Job Type: Full-time

Pay: $75,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Louisville, KY 40299: Reliably commute or planning to relocate before starting work (Required)

Experience:

• E-commerce Marketing: 5 years (Required)

Work Location: One location

Apply for this job with Cornbread Hemp

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.