Here are 38 cannabis jobs mentioning "marketing manager cannabis" in May 2024, at companies like Papa & Barkley, Vibe By California, The Hydrocarbon Company, and Planet 13, including positions such as Marketing Manager (Cannabis), Cannabis Marketing Manager, Marketing Manager - Cannabis, and Cannabis Marketing and Warehouse Manager Richmond.
More than 30+ days
As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.
Summary
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Marketing Manager reports to the VP of Sales and Marketing.
Supervisory Responsibilities
Directly supervises 5 to 10 employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Summary
Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should be a detail-oriented individual, have hands-on experience with web analytics tools, and be able to turn creative ideas into effective advertising projects.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, including digital, print, and online
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up to date with the latest trends and best practices in online marketing and measurement
Marketing Manager reports to the VP of Sales and Marketing.
Supervisory Responsibilities
Directly supervises 5 to 10 employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
Continuous Learning - Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Project Management - Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.
Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
Performance Coaching - Defines responsibilities and expectations; sets goals and objectives; gives performance feedback; motivates for increased results; recognizes contributions; encourages training and development.
Team Leadership - Fosters team cooperation; defines team roles and responsibilities; supports group problem solving; ensures progress toward goals; acknowledges team accomplishments.
Delegation - Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.
Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self-available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
Business Acumen - Demonstrates knowledge of market and competition; aligns work with strategic goals.
Conflict Resolution - Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control.
Diversity - Shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment-free environment.
Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; supports affirmative action and respects diversity.
Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Personal Appearance - Dresses appropriately for position; keeps self well groomed.
Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
Dependability - Takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas.
Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment.
Planning/Organizing - Uses time efficiently; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Quality - Demonstrates accuracy and thoroughness; applies feedback to improve performance; monitors own work to ensure quality. Completes work in timely manner; works quickly.
Reasoning Ability-Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
To perform this job successfully, an individual should have experience of Adobe and Microsoft office software.
Certificates, Licenses, Registrations
Must have State of Nevada marijuana agent card and be at least 21 years of age.
Safety and Security
Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must complete Osha 30 Industry Training within 6 months of hire (company paid)
Education and/or Experience
Bachelor's degree from four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience. BSc/MSc degree in Marketing or related field preferred.
Education and/or Experience
Bachelor's degree from four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience. BSc/MSc degree in Marketing or related field preferred.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables.
Certificates, Licenses, Registrations
Must be able to possess a marijuana agent card and be 21 years of age or older.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and stoop, kneel, crouch, or crawl. The employee is frequently required to stand; walk; sit and reach with hands and arms. The employee is occasionally required to climb or balance and talk or hear. The employee must occasionally lift and/or move up to 50 pounds.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
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Social Media & Influencer Marketing Manager- Cannabis Industry!
Papa & Barkley
Who We Are:
Papa & Barkley is on a mission to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & pains or ways to relax their minds and de-stress, they know they can turn to Papa & Barkley to meet their needs.
What You Will Be Doing:
Papa & Barkley is currently looking for an experienced, passionate, and creative Social Media & Influencer Marketing Manager to join our dynamic, high-growth cannabis company. This position will be fully remote (with in-person needs in the Los Angeles area), reporting directly to the SVP Marketing & Ecommerce.
As the Social Media & Influencer Marketing Manager you will lead all social media and influencer marketing. The person in this role will be responsible for conceptualizing and implementing our social media and influencer strategy to increase our online presence and improve our marketing and sales efforts across the Papa & Barkley portfolio of brands. You will be expected to both create and brief on graphic and video social content. This person will work closely with Marketing, Ecommerce, Logistics, Sales, and Creative and will be part of the Marketing Team’s focus on newly developed strategic business extensions as we expand our brand portfolio under the Papa & Barkley family.
- Develop, implement and manage social media & influencer strategy for each relevant platform
- Experience in graphic design, typography, layout and composition as well as video editing skills when it comes to creating social media content
- Develop and manage content calendar to express brand personality, key brand priorities and emerging trend moments
- Create social media video content for Instagram Reels, TikTok and other emerging platforms
- Actively engage with social media followers via daily postings across platforms, direct messages, comments, etc.
- Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand
- Using social media marketing tools such as Sprout Social, TRIBE, Planoly and other relevant platforms to measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement
- Analyze performance analytics and report out KPIs to broader team
- Help plan and attend brand sponsored events to engage with our cannabis community.
- Compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements
Qualities You Should Have:
- BS degree in Marketing or relevant field preferred
- 4+ years of experience working in social media and working with affiliate or influencer marketing networks, ideally in the cannabis, wellness or other consumer products space
- Have a strong passion for all things cannabis
- Exceptional knowledge of existing social media platforms including TikTok, Instagram, Facebook, Twitter, LinkedIn, and YouTube
- Ability to create social media video content for Instagram Reels, TikTok and other emerging platforms
- Experience with social media and influencer marketing analytics tools and ability to report out KPIs
- Excellent written skills; ability to write and edit well and develop the brand’s social tone of voice
- Thrive working independently in fast-paced, changing environments
- Ability to manage and grow brand’s influencer network through relationship management and curated PR mailer campaigns
- Excellent multitasking and time-management skills
- Critical thinker and problem-solving skills
- Great interpersonal, presentation and communication skills
- Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required
*This position is fully remote, however we are only considering candidates local to Los Angeles and the surrounding areas
Why You Should Apply:
- To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
- Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
- The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
- Significant opportunity for growth, experience and learning
- Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge
Job Type: Full-time
Pay: Up to $87,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Social media marketing: 4 years (Required)
- Affiliate marketing: 4 years (Required)
- Cannabis Industry: 1 year (Preferred)
- Brand marketing: 4 years (Required)
- Social Media & Influencer Analytics: 4 years (Required)
- Email marketing: 4 years (Required)
Work Location: Hybrid remote in Pasadena, CA
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Who We Are:
Papa & Barkley is on a mission to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & pains or ways to relax their minds and de-stress, they know they can turn to Papa & Barkley to meet their needs.
What You Will Be Doing:
Papa & Barkley is currently looking for an experienced, passionate, and creative Marketing Brand Manager to join our dynamic, high-growth cannabis company. This position will be fully remote (with in-person needs in the Los Angeles area) reporting directly to the SVP Marketing & Ecommerce.
The Marketing Brand Manager in this role will lead the development of innovative strategies and go-to-market plans for both new launches and core businesses to drive brand growth. Key responsibilities include developing innovation ideas through trend, competitive and category analyses, writing product copy and concepts, coordinating key product launch information, and executing marketing campaigns including in-store retail marketing initiatives. This role is an opportunity for a proactive, self-motivated individual to use both creative and analytical skills to drive the new Papa & Barkley product pipeline and lead campaign executions from concept to launch.
- Compile consumer, creative and product trends in cannabis and wellness categories
- Analyze category and competitive performance on an ongoing basis.
- Lead the evaluation and prioritization of new products
- Help to oversee the new product development process, mentoring the team, driving decision-making and instilling a sense of urgency
- Help to coordinate key product tracking documents and calendars
- Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving artwork
- Brief and create integrated consumer campaigns for new launches and key core products including messaging, hero assets, in-store activations, digital executions, educational materials and more.
- Work closely with agency partners to execute breakthrough consumer communications across all touchpoints
Qualities You Should Have:
- BS degree in Marketing or relevant field preferred
- 5+ years of previous brand management or marketing experience, preferably within cannabis and/or consumer packaged goods space
- History of conducting and analyzing market research
- Have a strong passion for cannabis and the health and wellness space.
- Experience briefing and managing external agencies.
- Proactive individual with the ability to self-manage projects and overcome obstacles independently.
- Successful track record of delivering projects on time and within budget.
- PC expertise (Microsoft Suite, especially Excel, Powerpoint)
- Excellent multitasking and time-management skills
- Critical thinker and problem-solving skills
- Great interpersonal, presentation and communication skills
- Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required
*This position is fully remote, however we are only considering candidates local to Los Angeles and the surrounding areas
Why You Should Apply:
- To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
- Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
- The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
- Significant opportunity for growth, experience and learning
- Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge
Job Type: Full-time
Pay: Up to $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Cannabis Industry: 1 year (Preferred)
- Brand Management: 5 years (Required)
- Market research: 5 years (Required)
- Marketing: 5 years (Required)
Work Location: Hybrid remote in Pasadena, CA
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Marketing Manager of of OKAY Cannabis Experience
The Fifty/50 Restaurant Group
Marketing Manager – Cannabis Dispensary
The Fifty/50 Group, a rapidly growing hospitality management company with over a dozen established restaurant concepts and counting, is seeking a Marketing Manager for an upcoming cannabis dispensary brand. This position will report to the Senior Marketing Manager and the Director of Sales & Marketing, and will be based within 30 miles of downtown Chicago in the northwestern suburbs.
This role will focus on creating and executing marketing campaigns for the dispensary, which will also include elements of food & beverage promotion. Successful candidates will have proven ability to create and execute marketing campaigns for established brands, work with senior members of an organization, and bring fresh ideas and excitement to our brands.
Essential Functions:
- Work on development, execution, optimization, and reporting of full multi channel social media campaigns to meet divisional and store business goals
- Liaise with Leadership, General Managers and Executive Chefs to determine store priorities and real-time marketing needs
- Manage social media accounts and generate creative, original content on various platforms including but not limited to Facebook, TikTok, and Instagram for assigned brands and locations
- Manage editorial calendars and outline monthly content plans including event promotions, staff highlights, new menu items, etc.
- Analyze metrics weekly, monthly and annually in order to optimize posting and ad spending, educating teams on findings
- Coordinate photoshoots and video filming segments for turnkey social media opportunities, and long tail marketing campaigns
- Safely and effectively use and operate all necessary tools and office equipment
- Ability to effectively communicate in order to perform and follow job requirements in written and spoken direction
- Ability to multitask calmly and effectively in a busy, stressful environment
- Work in a confined, crowded space of variable light, noise and temperature levels
- Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
Key Responsibilities and Duties:
- Post social media content meeting the weekly minimum per week / per location
- Assist Marketing team in creating content for special events
- Develop, coordinate, attend and capture social media at events with restaurant management as needed
- Coordinate graphic design and photography to create digital and printed marketing materials
- Assist with updating websites with new menus, events, etc.
- Secure private events for interested parties and coordinate onsite to ensure events run smoothly
Qualifications, Education and Behavior:
- Proficiency in Fishbowl Email/Digital Marketing, Paid Social Marketing Ads, Google Analytics, Content/Creative Design Development, and copywriting preferred
- Bachelor's degree in marketing or business
- 2-5 years' experience in Marketing; restaurant and/or hospitality experience is highly preferred
- Ability to work well in a fast-paced environment and function effectively within set deadlines
- Self-starter with a positive can-do attitude and proactive work ethic
- Exquisite attention to detail
- Strong verbal and written communication skills
WHY THIS IS A CAREER & NOT JUST A JOB!
- Benefit Packages (Medical, Dental and Vision) with employer subsidy
- Competitive Pay and 401K + Match
- Paid Time Off (Salary), Paid Sick Leave and Paid Parental Leave
- Monthly Food + Beverage Perks at all of our establishments
- Quarterly Bonus Program (Salary)
Our company is growing rapidly and we always prefer to develop our Leadership from within!
Visit our Group Page: The Fifty/50 Restaurant Group
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Ability to commute/relocate:
- Wheeling, IL 60090: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Marketing Manager (Cannabis)
Company Overview:
VIBE Cannabis (www.vibecanna.com, IG @vibecanna) is currently seeking an experienced Marketing Manager to be a key member of its growing marketing team located in St. Louis, MO. VIBE Cannabis has quickly exploded into the Missouri medical marijuana industry with top quality product and a budtender/patient favorite. This is your chance to be at the start and contribute to building something amazing in an exploding industry that everyone is trying to enter. It is an opportunity unlike any other in the cannabis industry. This role has a significant room for professional growth which is aligned to company success.
We are currently seeking an experienced and creative Marketing Manager to report directly to the CEO and to collaborate on brand development. In this position, you will be charged with becoming an expert within the cannabis industry and gain an understanding of industry norms and trends in order to produce the most effective and persuasive work possible. It's a big responsibility, However, it's also a big opportunity to establish your reputation and hone your skills. You will be assisting the company with marketing and branding initiatives, planning for popup events and campaigns, designing strain artwork and apparel, and product photography.
Main Job Tasks and Responsibilities
- Assist with development of company branding initiatives
- Oversee management of updates, design, and user experience on all digital channels
- Develop effective, cohesive, and engaging brand messaging
- Create, maintain, and implement digital marketing and editorial calendars
- Take lead in all company product photos, strain artwork, and apparel
- Manage social media accounts, customer relationships, and website
Requirements
- Bachelor's degree preferred
- 2+ years of experience with Adobe suite programs
- Able to pass State required background check and receive industry qualifying badge
Key Competencies
- Bachelor's degree in marketing, communication, or related field
- Knowledge of media editing software
- Experience with motion graphic creation
- Experienced social media user
- Working knowledge of web design principles, best practices, and content management platforms
- Demonstrated ability to develop and execute marketing strategies
- Excellent communication skills
- Familiarity with analytical tools, such as Google Analytics and Webmaster Tools
- Familiarity with Adobe suite
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Marketing Manager for Cannabis Retail Store Chain
Pineapple Express
The ideal candidate will be responsible for contributing to and executing on our Retail marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have experience in driving customers into a Retail Storefront, advanced competency working with CPG brands, strong marketing background with an emphasis on creating successful Retail promotions, excellent communication skills and attention to detail.
Responsibilities
Define and execute the marketing and communication activities according to our marketing plan
Coordinate all marketing activities to generate leads
Collaborate with other teams to promote offerings
Inform clients and prospects of products and services through creative marketing strategies
Track performance of all marketing campaigns
Qualifications
Bachelor's degree or equivalent experience
5+ years' experience in marketing
Ability to multi-task
Strong verbal, written, and organizational skills
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
COVID-19 considerations:
Work Location: One location
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Marketing Coordinator
About
Vibe By California is a trusted vertically integrated cannabis enterprise that proudly serves hundreds of thousands of clients annually through its retail dispensaries; cannabis greenhouse cultivation; premium indoor cultivation; commercial cannabis distribution; brand sales & marketing; e-Commerce platform; home delivery; and Hype Cannabis Co. marijuana products. The Company operates retail and e-commerce under its iconic Vibe By California brand.
Overview
The Marketing Coordinator is a fundamental role in our company that is responsible for developing and delivering ROI-driven marketing strategy, management of social media, growth, leading collaborative and productive conversations with internal and external teams, and exceptional project management of our third-party contractors in order to attract a diverse range of customers to our iconic brand.
Our Marketing Coordinator is an excellent opportunity to take on challenging tasks, expand on your already strong skill set, and help us achieve our goals in a fast-paced, dynamic, and entertaining work environment. You will value Teamwork, excellence, sincerity, accountability, and integrity. We are on the leading edge of trends in the cannabis industry and strive to innovate and ensure the continuous improvement of our processes, with a progressive, collaborative, and team-based approach.
What we Need
- Develop and Manage marketing initiatives in accordance with our Brand Guide to take charge and accountability for the execution from concept to completion (strategy, graphics delivery, promotional copy, negotiating rates, ads, optimization and testing, analytics, and reporting) bringing in support of third party strategists, graphic designers, digital ad managers and web developers as required.
- Contribute to the vision of our fast-growing company providing assistance and execution on Business Strategy, Data & Analytics, Advertising, Digital, Social Media, etc.
- Design and deliver omnichannel customer journeys that support the strategies and objectives developed within the customer base management team. Omni-channel tactics include email, SMS, digital ads, push/in-app notifications, web page content, SEO
- Utilizes business analytics to measure the success of programs and make modifications/recommendations for future programs-based performance analysis optimization, etc.
- Curating content, posting, and creating an editorial calendar and schedule for social media. Thoroughly briefing and managing copywriters and designers on project deliverables
- Participating in internal strategy meetings
- Evaluating active/past campaigns, developing insights from data and recommendations for improving strategy
- Excellent organization and project management skills with the ability to multi-task and support multiple brands
- Partner with internal/external teams to ensure campaigns and communications are compelling, personalized, and frictionless
- Employ a data-driven approach, always synthesizing information to identify opportunities to enhance communication effectiveness (example A/B testing creative assets)
- Plan and prioritize campaign deliverables based on the scope of work and business objectives
- Proactively monitor campaigns progress, anticipate potential risks and easily pivot with innovative solutions
- Proactively evolve processes to improve operational efforts and customer experience
- Drive brand vision and strategy for our private labels including detailed annual and seasonal marketing operations plan
- Collaborate with internal and external stakeholders on business development and strategy driving profitable growth
- Leverage external and internal relationships to drive game-changing creative executions that re-imagine our marketing efforts
- Use consumer, market, cultural, and competitive insights to drive the brand plans & KPI’s
- Present strategy and concepts to leaders across the organization and cross-functionally to drive shared understanding and direction
- Create & own the retail marketing calendar ensuring cross-functional key dates are captured and communicate any risks to program rollouts, driving our digital initiatives forward
- Develop, facilitate and create digital initiatives, including the production, editing, coordination of approval, and posting phases of web and social content – including but not limited to year-round written, video, photo, and audio storytelling.
- Enhance connection of key stakeholders with online audiences and coordinate collaboration opportunities with industry influencers, fans, and collaborators.
- Create, oversee and execute our social content calendar and use analytics and online polls and data to test, support, and drive the evolution of social content and engagement strategy.
- Network with influencers, our brand partners and other relevant stakeholders to brainstorm creative ideas for future content shared across organizational digital networks.
- Provide strategic guidance to junior staff and partner influencers
- Maintain awareness of the latest cannabis rules, guidelines, trends, campaigns, and storytelling techniques for the cannabis industry.
- Work with the Head of Retail, and project manages deliverables to ensure on-time and on-budget execution of online and in-store marketing initiatives.
- Synchronization, planning, and execution of Product Marketing, Brand Marketing, Sales, and management of outside Vendors & Agencies.
- Is the company's in-house expert on the range of advertising services, developing a support matrix that encompasses the full range of marketing activities, including in-store advertising, field execution, creative and assets, promotions, customer experience, Vibe Rewards, etc.
- In partnership with stakeholders, contributes to the strategic vision for Genie in assigned retailers and drives initiatives that support that vision. Brand presence and promotional activity speak to each retailer's core customers, driving sales to achieve Genie’s and retailer's objectives.
- Ensures company rewards program is functioning and supported by retail operations and enforces timelines on project executions to ensure their success, and timely execution.
- Develops and delivers innovative product-specific recommendations for product placement and promotions. This can run the spectrum from recommended planogram layouts to exclusive bundle offers, to in-store promotions, merchandising, and beyond.
- Creates ongoing presentation resources for Sales Account Managers to help sell in products and initiatives.
- Define, measure, and provide insights on KPI’s across performance marketing channels, tactics, and testing
- Engage customers through the Vibe Reward email and text messaging program, including content calendar, customer acquisition, and overall list health through targeting strategies
- Partner within the organization to identify gaps in current or future measurement capabilities and participate in delivering forward-thinking solutions to maintain leading-edge capabilities
- Translates large volumes of data into actionable insights and adds visual storytelling to clearly illustrate and educate on key opportunities
- Forecast business growth scenarios such as budgets, revenue, customer, and profitability
- Leads activities to enhance measurement, reporting, and forecasting customer file growth across acquisition, retention, reactivation, and loyalty for performance digital marketing activities
- Provides updates and opportunities from industry trends, competitive research, and emerging opportunities
The First 90 Days
- Generate a content strategy for social media and blog topics to maximize SEO of the website. Creating and testing email and text marketing campaigns
- Develop roadmap to continually improve the ability to measure and optimize paid media performance
- Develop a comprehensive communications plan for retail stores, reviewing and iterating based on the changing needs of the business
- Taken ownership of our digital campaign calendar, development of timelines, and budgets and the e-commerce marketing effort; partners with merchandising and planning departments to ensure optimal product assortment, along with optimal UX, product descriptions, and SEO enhancements.
- Established regular KPI reporting, weekly, monthly, quarterly, and annual performance reports.
What You’ll Bring
- Entrepreneurial, self-directed, and able to take ownership of ambiguous tasks to ensure success. Self-starter motivated to thrive in a fast-paced, deadline and detail-oriented workplace.
- Flexibility and adaptability to change; ability to go the extra mile to achieve success
- Well-planned, eye for detail; strong time management skills coupled with extensive attention to detail; action and results-oriented
- Work effectively without supervision, in many cases, with cross-functional departments during the planning and execution of marketing duties
- Bachelor’s Degree in Marketing or a quantitative field such as Business Analytics, Data Science, Math, Statistics, Marketing, Economics, or a closely related field
- Strength in storytelling and creative activation across social media platforms, including Instagram, Twitter, and Facebook, YouTube, Linked In, etc.
- Ability to develop and execute the strategy to access new social media audiences such as TikTok, Snap, and other platforms from time to time.
- Experience working with a team of content creators to conceive and implement highly engaging output across a multitude of digital networks.
- Strong background in Adobe Creative Cloud, Google Analytics, Facebook Biz Manager, PPC, HootSuite, and social media-related reporting platforms. Familiarity with digital analytics tools (e.g., Google Analytics, Semrush, etc.) and advanced skills working with computer programs in creating PowerPoint and Excel documents
- Effective written and verbal communication skills, experience using data to inform decision-making
- Acts quickly to support speed to market for continual testing, learning, and optimization of marketing tactics
- Synthesizes data from multiple sources to communicate results, insights, and opportunities to improve business results
- Ability to influence key stakeholders and manage relationships with vendor partners
- Plans, create, and executes digital campaigns aligned with overall strategy and business goals that drive customer traffic and sales in both BOPIS and bricks/mortar environments.
- Collaborates with management, and monitors industry trends to bring digital messaging and content strategies to life.
- Monitors competitive and industry digital marketing trends, tools, and resources.
- Experience in managing digital platforms both creatively and analytically.
- Fully immersed in social media with a clear understanding of how to produce results.
- Strong analytical thinking with the ability to optimize data and use it to produce recommendations.
- Must be a creative thinker and problem solver with a guerilla marketing mindset.
- Thrives in a high-energy, fast-paced collaborative environment.
- Very strong knowledge of customer marketing/direct marketing best practices
- Proven ability to manage projects and competing priorities, while maintaining excellent attention to detail
- Proven track record of driving results and working in a very fast-paced environment
- Exceptionally strong communication skills
- Strong sense of teamwork and the ability to work with and lead cross-functional teams
- Experience building consumer-facing digital services and experiences
Work remotely
- No
Job Type: Full-time
Pay: $71,500.00 - $81,100.00 per year
Benefits:
- Health insurance
Schedule:
- Monday to Friday
- Night shift
- Weekend availability
Supplemental pay types:
- Bonus pay
Experience:
- Marketing: 3 years (Preferred)
Work Location: One location
Apply for this job with Vibe By California
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Insa is a vertically integrated cannabis company located on the east coast, operating in multiple states with a headquarters in Chicopee, MA. We have our own cultivation facilities, kitchens, labs and retail locations and wholesale distribution across four states including MA, PA, FL and OH.
Insa is looking for a Wholesale Marketing Manager to lead customer marketing efforts for the company’s Pennsylvania wholesale business. In partnership with the VP Sales and Director of Brand Management, you will work directly with the sales team and our customers to drive brand awareness and growth for our business. This role includes leading customer marketing activities, including contributing to the development and execution of an Integrated Marketing Plan for specific customers and regions. In addition, the Customer Marketing Manager will craft key customer presentations, translate data into insights and execute demand creation efforts. The Customer Marketing Manager will be a key team player, working cross-functionally with Marketing, R&D, Sales, Finance, Graphics, and Supply Chain. Ultimately, your efforts will help us build brand and portfolio awareness, increase shopper and customer loyalty, and generate measurable results.
This position will be in the marketing department, reporting to the Director of Brand Management. The Wholesale Market Manager must reside in PA and be willing to travel within PA and border states 15-20% of time.
Responsibilities
- Act as a Brand steward and partner with sales team to build and execute market plans that drive brand awareness ensuring consistency in voice, tone and message across all retailers. Help shape the marketing plan development, and ensure excellence of execution in market to deliver upon goals
- Lead the development of regional marketing campaigns including creative content and assets for digital, social and print ensuring they are in line with brand strategy and standards
- Communicate the value proposition of Insa products to both the sales team and retail partners and identify opportunities to increase brand awareness
- Develop the sales tools that support the selling process of the products
- Oversee the planning and coordination of key sponsorship events
- Support the development of the annual planning including Situation Analysis, Business Reviews and participate in the joint Sales & Marketing planning meetings
- Establish KPIs to measure impact, with the ability to utilize them in the decision-making process
- Manage and execute in-store initiatives and merchandising to enhance product marketing, promos and demand generating tactics (ex. Signage, in store activations, etc.)
- Develop a keen understanding of the competition, customers and shoppers/ patients; as well as a complete understanding of Insa’s performance in the market
Qualifications & Requirements
- Minimum of 5-8 years experience as a Brand/Marketing/Sales Manager. Consumer Packaged Goods (CPG) experience a desired but not required
- Detail-oriented project manager who works collaboratively and can influence cross-functional partners to align around a project or initiative; ability to manage multiple projects in a fast-paced environment with high attention to detail.
- Syndicated Data experience including: SPINS, IRI, Nielsen and Spectra Data preferred
- Bachelor’s Degree in business, marketing, or a related field, MBA preferred
- High level of interpersonal skills, specifically around presenting to customers, influencing without direct authority, resolving conflict, and creative problem solving
- Proven analytical skills with a strength in analyzing data and developing clear and actionable conclusions/recommendations
- Self-starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.
- Excellent written and verbal communication skills are required
- Must be fluent in Microsoft Office 365, including PowerPoint
- Must be at least 21 years of age
- Must reside in PA and be willing to travel within PA and border states 15-20%
- Must have a reliable personal vehicle
- Must be able to pass a background check in accordance with state regulations
Apply for this job with INSA
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Company Description:
Quality Roots is the premier retail company serving Michigans’ recreational cannabis community. We represent a team of highly experienced, knowledgeable professionals who have a long history of owning and operating local, family owned businesses within the state of Michigan in fields ranging from pharmaceuticals, retail sale operations, property management, and many more.
Position Summary:
We are seeking an individual who has a vision, passion and knowledge in the Cannabis Industry. The Marketing Manager will assist the marketing departments initiatives and campaigns delivered throughout various business platforms. This role will work with the Marketing Director and Design team to schedule and execute campaign assets, in-store events, and brand ambassador initiatives to ensure high-quality and timely execution of marketing campaigns.
Qualifications:
The Marketing Manager must be organized and professional with the ability to be outgoing and enthused while working in tandem with several departments such as Retail Operations, Purchasing and Inventory teams.
The ideal candidate will inspire, respect and provide authority to their team, as well as possess a high level of communication with vendors, customers, management, store employees and surrounding communities.
Job Responsibilities:
- Develop campaigns that are rooted in brand/community awareness and ROI driven
- Help identify target audiences and trends
- Know web tools like HTML, Wordpress, and Google Suite
- Analyze and improve SEO analytics
- Organize promotional activities for new products/services
- Schedule and coordinate in-store events
- Lead brand ambassadors for promotional campaigns
- Strategize social media efforts for promotional events
- Distribute text and email promotional materials.
Skills:
- Google Suite, Monday.com, Adobe Creative Cloud Suite and Apple applications
- Project Management, organizational and time management skills
- Leadership and interpersonal skills
- Strong communication and team building abilities
- Creative and analytical mindset
- Basic knowledge of the cannabis plant and its effect on the endocannabinoid system, or the ability to learn.
Requirements:
- Must be 21+ years old
- Valid driver’s license with reliable access to transportation and the ability to travel within the state of Michigan
- Bachelor's Degree in business administration, marketing, communications or a related field.
- Cannabis industry experience preferred
- Marketing experience 2+ years, preferred
- Full-time availability (45 hours per week, flexible schedule)
- Evening and weekend availability required
- Must feel comfortable addressing and engaging with the public
- Ability to pass a criminal background check
- Must be able to work at a computer or on a tablet for an extended period of time
- Capable of sitting, standing, squatting, kneeling, bending or walking throughout the workday
- Ability to push, pull or lift up to 40 lbs
- Proper employment documentation required for I9
- Job Types: Full-time
Compensation:
- Salary, $50,000/yearly (negotiable)
- Employee store discount (25%)
- Full benefits after 90 days including medical, dental, vision and paid time off.
Quality Roots Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- Birmingham, MI 48009: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What is your knowledge/experience in the cannabis industry, if not reflected in your resume?
Education:
- Bachelor's (Required)
Experience:
- Marketing: 2 years (Required)
Work Location: One location
Apply for this job with Quality Roots, Inc.
Apply now →
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Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Cannabis Marketing Manager
Shift: M-F 8:30 AM to 4:30 PM
Who we are: We are a vertically integrated cannabis company, operating in the Portland Metropolitan area. We currently have 3 retail dispensaries (Broadway Cannabis Market and Mint Cannabis Market) with a 4th one opening by year’s end. Additionally, we have a state-leading manufacturing brand (Fire Dept. Cannabis) that sells a full line of cannabis products to 300+ retailers in the State of Oregon.
Who you are: A highly motivated person that fits well into our positive company culture, and enjoys the challenges of being part of a fast and growing organization in a highly regulated and competitive market.
What we are looking for: We are looking to fill the new position of Marketing Manager as we continue to grow at a quick rate. This position would oversee our current full-time graphic designer and report directly to the CEO. This is a very dynamic role that requires direct involvement with our stores and manufacturing brands.
What you will do (including, but not limited to):
- Assist with monthly sales at stores;
- Oversee performance of our graphic designer;
- Assist with the creation and management of content;
- Manage our internet and social media presence;
- Develop, execute and track performance of marketing and advertising campaigns;
- Work directly with advertising platforms and sales reps to execute various ads;
- Implement strategies to increase traffic to our dispensary websites and to increase online ordering;
- Implement merchandising strategies at all our retail stores with the goal of increasing average order value (AOV);
- Order all packaging both domestically and internationally, and identify new packaging vendors in-order-to lower costs;
- Manage monthly marketing budgets, timelines, and cross-departmental communications.
What you must have:
- A passion for cannabis;
- Formal education in marketing;
- Management experience;
- Solid project management, process and organizational skills with heightened attention to detail;
- Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines;
- Ability to exercise independent judgment and decision-making skills;
- Excellent verbal and written communication skills;
- Ability to commute to various stores in Portland metropolitan area;
- OLCC Permit will be required;
- Must be 21 and over.
What we offer:
- $60,000 annual salary;
- Employee paid health benefit option;
- Employee discounts from 20-40% at our dispensaries.
Please look at our websites for additional information about the companies:
www.firedeptcanna.com
www.mint-cannabis.com
www.broadway-cannabis.com
If you feel you are the right fit, do not hesitate. Apply today!
Job Type: Full-time
Pay: $60,000.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
- Retirement plan
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Portland, OR 97224: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Required)
Willingness to travel:
- 50% (Preferred)
Work Location: One location
Apply for this job with Fire Dept. Cannabis
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Marketing Coordinator
About
Vibe By California is a trusted vertically integrated cannabis enterprise that proudly serves hundreds of thousands of clients annually through its retail dispensaries; cannabis greenhouse cultivation; premium indoor cultivation; commercial cannabis distribution; brand sales & marketing; e-Commerce platform; home delivery; and Hype Cannabis Co. marijuana products. The Company operates retail and e-commerce under its iconic Vibe By California brand.
Overview
The Marketing Coordinator is a fundamental role in our company that is responsible for developing and delivering ROI-driven marketing strategy, management of social media, growth, leading collaborative and productive conversations with internal and external teams, and exceptional project management of our third-party contractors in order to attract a diverse range of customers to our iconic brand.
Our Marketing Coordinator is an excellent opportunity to take on challenging tasks, expand on your already strong skill set, and help us achieve our goals in a fast-paced, dynamic, and entertaining work environment. You will value Teamwork, excellence, sincerity, accountability, and integrity. We are on the leading edge of trends in the cannabis industry and strive to innovate and ensure the continuous improvement of our processes, with a progressive, collaborative, and team-based approach.
What we Need
- Develop and Manage marketing initiatives in accordance with our Brand Guide to take charge and accountability for the execution from concept to completion (strategy, graphics delivery, promotional copy, negotiating rates, ads, optimization and testing, analytics, and reporting) bringing in support of third party strategists, graphic designers, digital ad managers and web developers as required.
- Contribute to the vision of our fast-growing company providing assistance and execution on Business Strategy, Data & Analytics, Advertising, Digital, Social Media, etc.
- Design and deliver omnichannel customer journeys that support the strategies and objectives developed within the customer base management team. Omni-channel tactics include email, SMS, digital ads, push/in-app notifications, web page content, SEO
- Utilizes business analytics to measure the success of programs and make modifications/recommendations for future programs-based performance analysis optimization, etc.
- Curating content, posting, and creating an editorial calendar and schedule for social media. Thoroughly briefing and managing copywriters and designers on project deliverables
- Participating in internal strategy meetings
- Evaluating active/past campaigns, developing insights from data and recommendations for improving strategy
- Excellent organization and project management skills with the ability to multi-task and support multiple brands
- Partner with internal/external teams to ensure campaigns and communications are compelling, personalized, and frictionless
- Employ a data-driven approach, always synthesizing information to identify opportunities to enhance communication effectiveness (example A/B testing creative assets)
- Plan and prioritize campaign deliverables based on the scope of work and business objectives
- Proactively monitor campaigns progress, anticipate potential risks and easily pivot with innovative solutions
- Proactively evolve processes to improve operational efforts and customer experience
- Drive brand vision and strategy for our private labels including detailed annual and seasonal marketing operations plan
- Collaborate with internal and external stakeholders on business development and strategy driving profitable growth
- Leverage external and internal relationships to drive game-changing creative executions that re-imagine our marketing efforts
- Use consumer, market, cultural, and competitive insights to drive the brand plans & KPI’s
- Present strategy and concepts to leaders across the organization and cross-functionally to drive shared understanding and direction
- Create & own the retail marketing calendar ensuring cross-functional key dates are captured and communicate any risks to program rollouts, driving our digital initiatives forward
- Develop, facilitate and create digital initiatives, including the production, editing, coordination of approval, and posting phases of web and social content – including but not limited to year-round written, video, photo, and audio storytelling.
- Enhance connection of key stakeholders with online audiences and coordinate collaboration opportunities with industry influencers, fans, and collaborators.
- Create, oversee and execute our social content calendar and use analytics and online polls and data to test, support, and drive the evolution of social content and engagement strategy.
- Network with influencers, our brand partners and other relevant stakeholders to brainstorm creative ideas for future content shared across organizational digital networks.
- Provide strategic guidance to junior staff and partner influencers
- Maintain awareness of the latest cannabis rules, guidelines, trends, campaigns, and storytelling techniques for the cannabis industry.
- Work with the Head of Retail, and project manages deliverables to ensure on-time and on-budget execution of online and in-store marketing initiatives.
- Synchronization, planning, and execution of Product Marketing, Brand Marketing, Sales, and management of outside Vendors & Agencies.
- Is the company's in-house expert on the range of advertising services, developing a support matrix that encompasses the full range of marketing activities, including in-store advertising, field execution, creative and assets, promotions, customer experience, Vibe Rewards, etc.
- In partnership with stakeholders, contributes to the strategic vision for Genie in assigned retailers and drives initiatives that support that vision. Brand presence and promotional activity speak to each retailer's core customers, driving sales to achieve Genie’s and retailer's objectives.
- Ensures company rewards program is functioning and supported by retail operations and enforces timelines on project executions to ensure their success, and timely execution.
- Develops and delivers innovative product-specific recommendations for product placement and promotions. This can run the spectrum from recommended planogram layouts to exclusive bundle offers, to in-store promotions, merchandising, and beyond.
- Creates ongoing presentation resources for Sales Account Managers to help sell in products and initiatives.
- Define, measure, and provide insights on KPI’s across performance marketing channels, tactics, and testing
- Engage customers through the Vibe Reward email and text messaging program, including content calendar, customer acquisition, and overall list health through targeting strategies
- Partner within the organization to identify gaps in current or future measurement capabilities and participate in delivering forward-thinking solutions to maintain leading-edge capabilities
- Translates large volumes of data into actionable insights and adds visual storytelling to clearly illustrate and educate on key opportunities
- Forecast business growth scenarios such as budgets, revenue, customer, and profitability
- Leads activities to enhance measurement, reporting, and forecasting customer file growth across acquisition, retention, reactivation, and loyalty for performance digital marketing activities
- Provides updates and opportunities from industry trends, competitive research, and emerging opportunities
The First 90 Days
- Generate a content strategy for social media and blog topics to maximize SEO of the website. Creating and testing email and text marketing campaigns
- Develop roadmap to continually improve the ability to measure and optimize paid media performance
- Develop a comprehensive communications plan for retail stores, reviewing and iterating based on the changing needs of the business
- Taken ownership of our digital campaign calendar, development of timelines, and budgets and the e-commerce marketing effort; partners with merchandising and planning departments to ensure optimal product assortment, along with optimal UX, product descriptions, and SEO enhancements.
- Established regular KPI reporting, weekly, monthly, quarterly, and annual performance reports.
What You’ll Bring
- Entrepreneurial, self-directed, and able to take ownership of ambiguous tasks to ensure success. Self-starter motivated to thrive in a fast-paced, deadline and detail-oriented workplace.
- Flexibility and adaptability to change; ability to go the extra mile to achieve success
- Well-planned, eye for detail; strong time management skills coupled with extensive attention to detail; action and results-oriented
- Work effectively without supervision, in many cases, with cross-functional departments during the planning and execution of marketing duties
- Bachelor’s Degree in Marketing or a quantitative field such as Business Analytics, Data Science, Math, Statistics, Marketing, Economics, or a closely related field
- Strength in storytelling and creative activation across social media platforms, including Instagram, Twitter, and Facebook, YouTube, Linked In, etc.
- Ability to develop and execute the strategy to access new social media audiences such as TikTok, Snap, and other platforms from time to time.
- Experience working with a team of content creators to conceive and implement highly engaging output across a multitude of digital networks.
- Strong background in Adobe Creative Cloud, Google Analytics, Facebook Biz Manager, PPC, HootSuite, and social media-related reporting platforms. Familiarity with digital analytics tools (e.g., Google Analytics, Semrush, etc.) and advanced skills working with computer programs in creating PowerPoint and Excel documents
- Effective written and verbal communication skills, experience using data to inform decision-making
- Acts quickly to support speed to market for continual testing, learning, and optimization of marketing tactics
- Synthesizes data from multiple sources to communicate results, insights, and opportunities to improve business results
- Ability to influence key stakeholders and manage relationships with vendor partners
- Plans, create, and executes digital campaigns aligned with overall strategy and business goals that drive customer traffic and sales in both BOPIS and bricks/mortar environments.
- Collaborates with management, and monitors industry trends to bring digital messaging and content strategies to life.
- Monitors competitive and industry digital marketing trends, tools, and resources.
- Experience in managing digital platforms both creatively and analytically.
- Fully immersed in social media with a clear understanding of how to produce results.
- Strong analytical thinking with the ability to optimize data and use it to produce recommendations.
- Must be a creative thinker and problem solver with a guerilla marketing mindset.
- Thrives in a high-energy, fast-paced collaborative environment.
- Very strong knowledge of customer marketing/direct marketing best practices
- Proven ability to manage projects and competing priorities, while maintaining excellent attention to detail
- Proven track record of driving results and working in a very fast-paced environment
- Exceptionally strong communication skills
- Strong sense of teamwork and the ability to work with and lead cross-functional teams
- Experience building consumer-facing digital services and experiences
Work remotely
- No
Job Type: Full-time
Pay: $75,500.00 - $85,100.00 per year
Benefits:
- Health insurance
Schedule:
- Monday to Friday
- Night shift
- Overtime
- Weekend availability
Supplemental pay types:
- Bonus pay
Experience:
- Marketing: 3 years (Preferred)
Work Location: One location
Apply for this job with Vibe By California
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
The Company
Juva Life is a fully integrated cannabis company. Founded by pioneers in the science and industry of cannabis and guided by a team of highly-acclaimed medical professionals, Juva brings a higher level of information, truth and transparency to the marketplace.
Position Description:
(Cannabis experience is a MUST)
The Retail Marketing Manager will be in charge of developing, communicating, and assessing Juva’s retail marketing strategy for all locations and across all channels. This will include all areas of retail marketing such as product sales, brand relations, creative design, website management, SEO, company merchandise, social media networking, e-mail/SMS targeting, storefront displays, and event planning. This role will look to provide a well-executed marketing plan aimed at both new customer acquisition as well as customer retention built around customer service rather than constant markdowns to build value. This is an amazing opportunity for someone looking to work alongside long-time industry experts and help take Juva to the next level!
RESPONSIBILITIES:
- Manage Juva’s social media retail presence and explore ways to improve reach and reputation through ongoing collaboration with retail brand providers.
- Coordinating promotional branded inventory (SWAG) and developing effective usage strategies to enhance our brand experience.
- Creating digital banner ads to be used on both our ShopJuva website and third-party listings (eg – Weedmaps).
- Producing weekly marketing messages via SMS, email, and social media in line with current sales objectives, known regulatory roadblocks, and company brand guidelines.
- Developing automated communication flows to engage customers aimed at increasing retention rates.
- Compose bi-weekly blog posts highlighting industry trends and featured products to boost website SEO.
- Assessing local events for Juva to reach target markets. Includes coordinating an event team to ensure proper setup, staffing, and execution of the event.
- Working with the Merchandise Coordinator to ensure successful turnover of all merchandise in line with company guidelines.
- Develop an engaging loyalty program focused on customer referrals while also using our point-based system to promote products and services.
- Ensuring 5-star reputation on third-party websites, overseeing company responses to all customer inquiries and reviews.
- Track and measure marketing analytics and present findings to the executive team.
- Engage with team members at all levels to drive marketing initiatives and increase success rates.
- Produce in-store signage for our new retail location set to open in Redwood City.
QUALIFICATIONS:
- Personal knowledge of various cannabis products (required).
- Available to work varied hours/days, including late nights, weekends, holidays, and/or events (required).
- The ability to make rapid decisions in a high-pressure environment.
- Excellent communication, social, and organization skills.
- High expectations for success – always pursuing perfection!
- Outgoing personality with a creative mindset.
- Strong business sense and proven ability to boost retail sales.
Education / Experience / Other:
- Bachelor’s degree in Business (or equivalent)
- Some retail experience is preferred.
- Graphic design experience using Adobe Photoshop or a similar program.
- Experience in web editing is a bonus. (WordPress)
- Must be able to travel to retail locations as needed (1-2x per month).
- Must be a minimum of 21 years of age.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Evening shift
- Monday to Friday
- Overtime
- Weekend availability
Supplemental pay types:
- Tips
Ability to commute/relocate:
- Redwood City, CA 94063: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 2 years (Required)
Work Location: One location
Apply for this job with Juva Life
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
At Grodan, we are at the forefront of innovating the horticulture industry, by creating media solutions for sustainable cultivation of vegetables, flowers, cannabis and plants using stone wool. This way of growing results in higher yields while using less of the world’s natural resources – today and for generations to come. In our team-oriented and entrepreneurial environment, you will work with many challenging and interesting assignments that make a real impact on sustainability. Your contribution will be vital as we continue to create new chapters of our business story.
This is the role:
The NA Area Marketing Manager will report directly to the Vice President, North America and will be based in the Northern CA area near Davis, CA. The Area Marketing Manager, NA supports the legal cannabis sales teams in Canada, USA and Mexico. You will provide marketing and communications for the sales team with the creation of annual marketing plans that are aligned with the corporate strategic objectives. The Area Marketing Manager is responsible to localize global marketing campaigns, develop regional marketing materials, plan events and secure promotional items that are aligned with each division. You will also be responsible for all areas of local marketing including local market research, sales tools, promotions, tradeshows, seminars, grodan101 website and digital channels. This role is highly strategic while also being very tactical. There is one direct report focusing on the execution of digital marketing.
This is what you offer:
- Completion of a University Degree (Communications, Marketing or Business discipline preferred)
- Marketing experience in a highly regulated industry, ie. Cannabis, tobacco, alcohol preferred
- Minimum 5 years experience in marketing & communications with responsibility for creating strategic annual plans, media planning and budgets
- 3 or more years experience in budget management
- 2 or more years event management experience (in person and online delivery)
- 2 or more years managing design vendors/ freelancers
- Excellent verbal and written communication skills with the ability to tailor messaging to various target audiences
- Proven analytical and problem-solving ability; strong market research skills and ability to work under tight deadlines
- Ability to execute with flawless detail while keeping visibility of the broader strategy
- CRM (ie Microsoft dynamics)
- Social Monitoring software, Google Analytics
- Ability to travel throughout Canada and the US, valid passport and driver’s license required
This is What We Offer:
At ROCKWOOL, our culture is one of teamwork, respect and support. We offer a competitive salary, rewarding career and comprehensive benefits package, including but not limited to:
- Competitive Salary
- Comprehensive Medical, Dental and Vision coverage
- Generous Paid Time Off (PTO) and Paid Holidays
- 401K Match - up to 6%
- Life and Disability Programs
- Flexible Work from Home policy
- Educational Assistance
- Paid Parental Leave
- Fitness reimbursement
- Employee Assistance Program (EAP)
ROCKWOOL is proud to be an Equal Opportunity Employer. We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
Application Question(s):
- How many years of experince do you have in a strategic leadership role?
Experience:
- Marketing: 5 years (Preferred)
Work Location: Remote
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We are looking for someone to start immediatly Please be currently living in the Los Angeles area with reliable transportation.
Must be able to commute 5 days a week to the office located in Sun Valley, this position is NOT offered remotely.' M-F 10:00 AM - 5:00 PM.
We’re an established vape, e-liquid, Delta 8, and Kratom manufacturer based out of Sun Valley. We will be diversifying this year into additional offerings in the lifestyle sector. As our company continues to grow, so does our team. We would like to bring on a Marketing Coordinator to work directly with our Graphics/Web designer. Ideally, someone who has a passion for marketing and e-commerce looking for the opportunity to develop their skills collaboratively with a team. We strive to bring someone in who wants to dive headfirst into their new role and help execute our vision.
This person will facilitate the timely execution of all marketing channels including website, email, social media, budgeting, and phone conversations with our marketing partners.
The ideal candidate is a self-starter and HIGHLY organized. Knowledge of the vape industry is a bonus!
Company Websites: www.vdxdistro.com - www.vdxdistro.co
Responsibilities
- Support the Marketing and Graphics teams in all content efforts including the coordination and execution of social media, email, and website updates.
- Maintain marketing/communications platforms and tools
- Manage social media accounts and proactively engage with the community
- Write copy for website, social, and email blasts
- Conduct research to stay up to date in the market and help aid team goals
- Weekly Analytic Assessment and reporting, specifically Google Analytics
Requirements
- 2+ years of marketing experience
- Extremely organized
- Excellent written and verbal communication skills
- Must know the inner workings of Shopify
- Running Facebook, Google, and Instagram
- Strong phone communication and email writing skills
- Creative style and an eye for digital design
- Enthusiasm toward social media and engagement
- Ability to manage projects productively and execute deadlines
- Constantly challenging themselves to evolve deeper into their skillset
Must be able to commute 5 days a week to the office located in Sun Valley, this position is NOT offered remotely.' M-F 10:00 AM - 5:00 PM.
We are looking for someone to start immediately Please be currently living in the Los Angeles area with reliable transportation.
'
Job Type: Full-time
Pay: From $20.00 per hour
Benefits:
- Dental insurance
- Health insurance
Schedule:
- Day shift
Ability to commute/relocate:
- North Hollywood, CA 91601: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 2 years (Required)
Language:
- English (Required)
Shift availability:
- Day Shift (Required)
Work Location: One location
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CannDev is a Cannabis Real Estate firm that identifies then acquires, compliant real estate in markets opening up for cannabis retail. Marketing is a major pillar in our business model and we are looking for someone in-house to direct and manage the departments responsibilities. You will have one staff member available to assist you in your efforts.
This role primarily involves developing and implementing strategies to strengthen the company’s marketing efforts. These efforts include a wide range of online and offline marketing strategies including:
- Direct Response Marketing
- Direct Mail Marketing
- Copywriting
- Email marketing
- Funnel creation
- Campaign launch and management
- Implementation of KPIs to measure conversion rates and ROIs
- Social Media marketing. Ads, DMs etc.
We dont expect you to have experience in every responsibility listed above, but we do expect you to have experience in most of them.
Marketing is a major contributor to the success of our company and we have identified it as a department that requires more attention and professionalism.
Most of the systems are set up and working properly but they require someone with a keen eye to continuously tweak and improve them.
First one to two months is part time as you learn our systems and integrate yourself into the company. After the initial phase, we will move to full time. Required to work in house at our offices in Downtown Sebastopol.
Job Type: Full-time
Pay: $30.00 - $40.00 per hour
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Sebastopol, CA 95472: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Digital marketing: 5 years (Preferred)
Work Location: One location
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Growth Marketing Manager in Cannabis - (Affiliates, Influencers & Media Buyers)
Green Roads
at Green Roads
Deerfield Beach, FL
Essential Duties and Responsibilities
Green Roads CBD is looking for a Growth Marketing Manager to join our amazing team in sunny, South Florida. The Growth Marketing Manager will report directly to the VP of Affiliate Marketing and will work very closely with our publishing & marketing partners (Affiliates, Influencers, & Media Buyers). You will possess a hunter mentality driven by identifying and closing new partnerships, garnering new business, and growing new relationships. You will also be responsible for coordinating the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch. You will need to be both a creative and critical thinker striving to negotiate sales & solutions that keep both internal and external stakeholders happy. Some trade show travel will be required with this position.
You must understand the nature of internet marketing and have experience with pay-for-performance media buying. You also understand how to drive traffic to products / web pages, conversion funnels, click attribution, platform linking, pixel tracking, landing pages, and web-based reporting lingo.
A Day in the Life of Growth Marketing Manager includes:
- New Partner Growth & Discovery –Onboarding new partnerships, identifying partnerships we should have, negotiating payouts, increasing traffic, improving the economics of relationships
- Platform Set up and Management - Setting up publishing partners & offers on our internal tracking platform (Everflow), obtaining necessary paperwork and documentation, and maintaining current offers on the platform
- Optimization - Ways in which you can increase clicks, conversion rates, revenue, traffic, and your overall book of business – bring all the ideas you have!
- Time Management & Prioritization of Tasks – Self-management is key
- All other duties as assigned.
Minimum Qualifications
Required Skills/Experience:
- At least 3 years of Media Buying experience
- Bachelor’s Degree in advertising, marketing, communications, or similar.
- Excellent financial skills and the ability to manage large budgets – must like numbers & money!
- Proven experience in direct response campaigns
- Ability to work both independently and as part of a team
- Problem solver with the cat-like ability to pivot quickly, and think on your feet
- Basic HTML and Coding knowledge extremely helpful
What Green Roads’ Offers
- Highly Competitive Compensation Package - Base Salary + Commission
- Sign-on Bonus
- Hybrid model where we have in- office time at our Deerfield Beach location and some remote work. Apply today to learn more about our flexible approach to where we work.
- Paid Holidays
- Paid Time Off
- Health, Vision, Dental, & Life Insurance
- Monthly Green Roads Product Stipend
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Marketing Manager - Cannabis / Powersports / Real Estate / Hospitality
CSK Hotels
- Work for a local family owned company
- Manage and create content for various businesses under ownership
- Must have an understanding of multiple social media platforms
- Good organization and time management are required
- Will work with different managers for each companies content needs
- Majority of businesses are located in Fort Smith
- Pay scale will be determined by experience and ability to produce
Work Remotely
- No
Job Type: Full-time
Pay: $35,000.00 - $45,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Fort Smith, AR 72916: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Senior Manager Social Media & Influencer Marketing - Cannabis Industry!
Papa & Barkley
Who We Are:
Papa & Barkley is on a mission to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & pains or ways to relax their minds and de-stress, they know they can turn to Papa & Barkley to meet their needs.
What You Will Be Doing:
As a Senior Manager Social Media & Influencer Marketing you will be responsible for developing and implementing our Social Media and Influencer strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing, E-commerce, Logistics, Sales, Creative and additional teams and will be part of the Marketing Team’s focus on newly developed strategic business extensions as we expand our brand portfolio under the Papa & Barkley family
- Develop, implement and manage social media & influencer strategy for each relevant platform
- Experience in graphic design, typography, layout and composition as well as video editing skills when it comes to creating social media content
- Develop and manage content calendar to express brand personality, key brand priorities and emerging trend moments
- Create social media video content for Instagram Reels, TikTok and other emerging platforms
- Actively engage with social media followers via daily postings across platforms, direct messages, comments, etc.
- Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand
- Using social media marketing tools such as Sprout Social, TRIBE, Planoly and other relevant platforms to measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement
- Analyze performance analytics and report out KPIs to broader team
- Oversee and manage Affiliate Program and Paid Influencer Content to ensure we stick to campaign timelines and deliverables
- Compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements
Qualities You Should Have:
- BS degree in Marketing or relevant field preferred
- 4+ years of experience working in social media and working with affiliate or influencer marketing networks, ideally in the cannabis, wellness or other consumer products space
- Have a strong passion for all things cannabis and health and wellness
- Excellent knowledge of TikTok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platforms
- Ability to create social media video content for Instagram Reels, TikTok and other emerging platforms
- Experience with social media and influencer marketing analytics tools and ability to report out KPIs
- Excellent written skills; ability to write and edit well and develop the brand’s social tone of voice
- Thrive working independently in fast-paced, changing environments
- Ability to manage and grow brand’s influencer network through relationship management and curated PR mailer campaigns
- Excellent multitasking and time-management skills
- Critical thinker and problem-solving skills
- Great interpersonal, presentation and communication skills
- Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required
*This position is fully remote and we are only considering candidates local to Los Angeles and the surrounding areas
Why You Should Apply:
- To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
- Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
- The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
- Significant opportunity for growth, experience and learning
- Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Education:
- Bachelor's (Preferred)
Experience:
- Social media marketing: 4 years (Required)
- Affiliate marketing: 4 years (Required)
- Cannabis Industry: 1 year (Preferred)
- Brand marketing: 4 years (Required)
- Social Media & Influencer Analytics: 4 years (Required)
- Email marketing: 4 years (Required)
Work Location: One location
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Social Media Marketing Manager - Cannabis Retail Brand
Cannabis Retail Brand
We are looking for a talented Social Media Marketing Manager to administer our social media accounts. You will be responsible for creating original content (text and video), managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media marketing manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement on all platforms!
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts and maintain aesthetic (e.g. Facebook, Instagram, TikTok)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Skills
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to manage 3+ accounts at once
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
Benefits
- Startup atmosphere
- Ability to create your own marketing strategy and build your portfolio
- No two days are the same; great work variety
- Exciting work hard, play hard culture
- Work with like-minded business professionals
- Travel opportunities
- Free products
Location:
Greater Bowling Green Area
Job Type: Full-time
Pay: $19.00 - $26.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Franklin, KY 42134: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: Multiple Locations
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Urbana (http://www.urbananow.com) is one of California's leading cannabis dispensary brands with two award-winning locations in San Francisco and exciting expansion plans.
Since first opening in 2016, Urbana has continually transformed how customers shop for and enjoy cannabis with a modern retail experience that appeals to everyone. We are looking for an experienced Marketing Manager with a proven track record of organizing marketing initiatives and project metrics, as well as brainstorming fresh strategies.
The Urbana team is composed of exceptional personalities from the cannabis, retail, and hospitality industries seeking a progressive workplace that is committed to each guest visit being special.
If you love working in an energized retail setting and have a creative and compassionate streak, you'll thrive at Urbana and enjoy the excitement of an industry that is all about making people feel great!
Qualities We Are Seeking:
- Detail oriented
- Strong leadership, organizational, and multi-tasking skills
- Personable, positive, can-do attitude
- Capacity to take on a heavy workload and execute under tight deadlines
- Team player, willing to do all tasks necessary
- Results and sales driven
- Excellent verbal and written communicator
- Creative Mindset
- Excellent problem solver and solution-based thinker
Roles and Responsibilities:
- Lead the development and management of unique and exceptional marketing for Urbana.Create a marketing plan and budget
- Execute the full scope of marketing from strategy, vendor meetings, event management, budgeting, recommendations to Executives, creating content, analyzing data and informing retail teams.
- Lead the development of marketing and merchandising systems and plans that differentiate Urbana from the competition.
- Negotiate within budgetary limitations and scope of authority.
Education & Experience:
- Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
- Minimum 5 year experience as a Marketing Director, Communications Director, or Marketing Coordinator, preferably in the cannabis industry
- Must be 21 and undergo a background check after hire
- Proficiency in: Excel, Word, PowerPoint, Google Suite, Mac Suite, Adobe Illustrator, and In-Design.
- Proven multi-tasker, with strict attention to detail
- Ability to work a flexible schedule, occasional weekends based on business demands
Benefits:
- Health, dental, vision and life insurance benefits
- Paid Vacation
- Employee discounts
- Opportunity to grow with our expanding business
We proudly support the San Francisco Equity Program. If you meet the criteria as an equity applicant at http://www.officeofcannabis.sfgov.org, please inform us in your cover letter for priority processing.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Urbana is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.
Job Type: Full-time
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Who We Are: Focused on building the premier vertically integrated cannabis company in Colorado, Schwazze (OTCQX: SHWZ) is the parent company of a portfolio of cannabis businesses spanning seed to sale vertical integration, as well as cultivation consulting, supplies and nutrients. Schwazze derives its name from the pruning technique of a cannabis plant to promote growth. Embracing a data-driven belief in the full potential of the cannabis industry to improve the human condition, Schwazze has a high-performance culture with a focus on analytical decision making. The company's leadership team has deep expertise in mainstream CPG, retail, and product development at Fortune 500 companies as well as in the cannabis sector. Customer-centric thinking inspires Schwazze’s strategy and provides the foundation for the Company’s operational playbooks.
For more information, please visit our website: www.schwazze.com.
Job Title: Marketing Manager
Type: Full- Time, Salaried and Exempt
Location: Albuquerque, NM
Compensation: $65-80k; bonus eligible
Posting Date: March 2022
Position Objective:
The Marketing Manager plays an essential leadership role within Schwazze with an emphasis on servicing the retail business units as it pertains to activating all facets of in-store promotions and supplier partnerships—signage, merchandising, displays, collateral, digital content, etc. This position will be responsible for planning, executing, measuring and reporting for all retail promotions based upon business goals and objectives.
Essential Functions:
· Identify unique promotional opportunities with key suppliers
· Collaborate on promotion development, theming, planning and execution with key suppliers
· Execute marketing plans and campaigns in alignment with brand strategies
· Contribute ideas to optimize retail promotions and boost effectiveness
· Collaborate with data analytics teams to measure and report out results of promotions
· Work with retail management to ensure accurate execution of in-store promotions in accordance with our supplier partnership agreements
· Help organize, execute and traffic all promotional marketing elements, including: external digital and print advertising, website, e-commerce, merchandise, packaging, in-store print and digital signage
· Help retail team with non-promotional in-store merchandising and signage needs
· Event planning, as necessary
· Provide integration support for new retail banners
· Develop and lead social media strategy; oversee and support execution for social media channels (IG and LinkedIn)
· Assist with online menu maintenance, as necessary
· Track competitive promotions and offers
Key Competencies:
· Relationship Management: Demonstrated skills and experience developing relationships at all levels within the organization.
· Decision Making: Ability to evaluate data and make decisions. Maintain composure and focus while providing insight in crisis situations.
· Problem Solving: Ability to address problems that are broad, complex and abstract, often system-wide issues and requiring substantial creativity, resourcefulness, staff engagement, negotiation and diplomacy to develop solutions.
· Interpersonal Communications: Ability to verbally communicate complex concepts and address sensitive situations, resolve conflicts, negotiate, and influence others.
· Knowledge: Broad and comprehensive knowledge of retail marketing, CPG, cannabis, food & beverage, healthcare and/or alcohol
· Teamwork: Ability to lead, direct and influence collaborative teams for large projects or groups across functional areas.
· Customer Service: Ability to lead operational initiatives to meet or exceed customer service standards in a timely and respectful manner.
Education and Experience Required:
- Bachelor's degree required; MBA desirable
· 5-7+ years of progressive experience in marketing leadership roles, ideally in a matrixed or cross-functional team environment, and with an emphasis in advertising, digital properties, promotions, loyalty and/or e-commerce
· A PLUS: 1-3 years’ experience in retail, CPG, cannabis, pharmaceuticals/healthcare or alcohol sectors
· A PLUS: 2-4 year’s experience evaluating data and creating / working with Excel spreadsheets and formulas
Working Conditions (Schedule, Environment, Travel):
· Schedule will vary depending on the needs of the business (Nights, Weekends, Holidays included.
· Job is based in Denver, Colorado with travel as needed.
Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 10 hour shift
- 8 hour shift
- Monday to Friday
- Weekend availability
Supplemental Pay:
- Bonus pay
Education:
- Bachelor's (Required)
Experience:
- Marketing: 5 years (Required)
- Management: 3 years (Required)
- Customer service: 2 years (Required)
- Microsoft Office: 3 years (Required)
Work Location: One location
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Manager of Marketing Operations (Cannabis) Heavy Hitters, etc.
Mammoth Distribution
WHO WE ARE:
Mammoth Distribution has been working steadily for several years to help build the cannabis industry one relationship at a time.
We are the exclusive distributor of multiple top-10 California cannabis brands including Heavy Hitters, Almora, and other products in the vape, flower, pre-roll, concentrate and edible categories. By establishing Mammoth as one of the largest and most professional distribution companies with best-in-class products successfully operating in the crowded California market, we are uniquely positioned for optimal growth as the legal cannabis industry continues to expand.
ROLE SUMMARY:
Are you able to navigate being both air traffic control (intake) and conductor (creation) of the Marketing function? If so, this is the dream role for you! The Manager/Director of Marketing Operations is responsible for the smooth functioning and consistent optimization of the Mammoth marketing function, following the user journey from consumer definition, to lead acquisition all the way through to loyal advocacy for the Mammoth brands. This is a crucial role that creates the marketing framework for the team, including planning, process, infrastructure, research and analysis. This role will deliver key insights and recommendations that optimize the performance of all marketing programs, managing and inspiring a small team to ensure that our initiatives are seamlessly executed and highly effective.
WHAT YOU'RE GOOD AT:
- You are an experienced and passionate marketing professional with a passion for rapid personal growth, for Cannabis, and for the whole Cannabis industry
-
You are a continuous learner: someone always seeking to know more and and who looks for ways to improve the work of the individual, the team and the overall organization
-
You enjoy collaborating with others and believe the best results come from shared investment and passionate buy in across all levels of the organization
- You are both analytical and creative: you combine analysis with innovation, dive into data to surface key insights, and then uses those insights to improve results and to innovate performance
- You align and radiate Mammoth's core values of Happy. Hungry. Focused. and bring them into being every single day, by leading and by managing marketing execution across Mammoth
WHAT YOU'VE DONE: (QUALIFICATIONS)
- Demonstrated hands-on proficiency in Marketing strategy & operations, project management, analytics, data sources, and goals setting
-
6+ years experience in Marketing Operations roles, ideally with continued progression against clearly demonstrated KPI's
-
2+ years experience managing a team
-
Demonstrated ability to use data to drive results and to surface new opportunities for Mammoth, and for each team member
-
Understanding of Digital Marketing fundamentals (creative briefing & production, channel marketing, key account marketing, marketing tracking, conversion, & personalization)
-
Experience with Marketing automation platforms and Marketing technology systems
-
Ability to effectively present information and respond to questions from groups and individuals of all levels of management and employees
- Ability to manage complex projects across various groups and priorities. Adept at prioritizing, leading, and inspiring a young team to achieve its goals
- Ability to handle ambiguity in a nascent and ever changing industry: Cannabis
- College degree or equivalent work experience
WHAT YOU'LL BE DOING: (ESSENTIAL RESPONSIBILITIES)
- Set marketing goals and KPIs that align with Mammoth's overall strategy, and manage all marketing initiatives to achieve these goals
- Manage the intake of all Mammoth Marketing requests, prioritizing and ranking all requests, and highlighting Opportunity Costs and trade offs as needed. Be the the front line of all Mammoth Marketing, and help turn strategy into execution. Be the right hand to the CMO day to day
- Monitor, measure, and analyze the effectiveness of all marketing initiatives against Mammoth KPIs, surfacing insights to improve performance and to drive innovation
-
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, finding risks and illuminating actionable opportunities
- Develop Marketing Dashboards to track key success metrics for the Mammoth Marketing team and for Mammoth executive leadership
-
Lead the team to identify ways to improve key marketing operations, processes and workflows to enhance overall departmental efficiency and effectiveness
-
Create effective ROI reporting for Mammoth and for its key Strategic Partner Accounts
- Project manage all marketing initiatives with the support of project owners across the team and report them to the CMO and to Mammoth's LT
-
Manage and deliver new marketing automation processes and projects for Mammoth
- Research and specify best-suited tools & software for marketing execution and management across the Mammoth Portfolio
-
Hire, track, and manage Mammoth's marketing vendor relationships.
- Manage & optimize all Mammoth marketing related contracts and budgets
PHYSICAL REQUIREMENTS:
- Clear vision, hearing and speech
- Able to sit and work at a computer for 8+ hours a day
- Able to utilize a phone up for 8+ hours a day
- Comfortable and able to work on-site
- Able to demonstrate all physical aspects of the role
- Adaptable and willing to work in a variety of environments when needed (some environments may experience extreme temperatures from hot to cold)
Mammoth Distribution provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company's evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
Category: Personal Identifiers Examples: Name, alias, postal or mailing address, email address, telephone number, social security number, driver's license or state identification card number, passport number
Business Purpose:
To comply with state and federal law and regulations requiring; employers to maintain certain records;
To evaluate your job application and candidacy for employment;
To obtain and verify background check and references; and
To communicate with you regarding your candidacy for employment.
Category: Pre-Hire Information Examples: Job application, resume, background check results, job interview notes, and candidate evaluation records
Business Purpose: Same as above
Category: Employment History Examples: Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations
Business Purpose: Same as above
Category: Education Information Examples: Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained
Business Purpose: Same as above
If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes
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Bachelor's (Preferred)
Event Marketing: 1 year (Preferred)
Retail Marketing: 2 years (Preferred)
Position: Event Marketing Manager
Department: Marketing
Reports to: CMO
FLSA Classification: Exempt, Full Time
Direct Reports: None
Sweet Flower’s Mission:
Create the industry-leading Cannabis Lifestyle brand of premium retail stores and cannabis goods and related products, with significant consumer appeal, brand awareness and customer resonance.
Job Summary:
The Events Marketing Manager, reporting to the CMO, will be creating and managing all brand events for Sweet Flower, including client and influencer events, store openings, virtual events, new markets as well as help with retail marketing management. This position will be responsible for effective coordination and communication with the HQ and retail teams.
To fulfill this role you have exceptional leadership and communication skills, a deep understanding of event marketing strategy and operations, and validated experience executing best-in-class events. You are passionate about producing eye-opening and unforgettable events. You will drive the strategy, execution, and return on investment of all events produced.
Additionally, you must be able to work at both the strategic level (generating exciting and innovative ideas for growth) and at the tactical level (creating campaigns with merchandising tools, analyzing impact, solving problems and working in store and with the store teams on execution). You must be collaborative and have the team spirit necessary to support others through ideas, best practices and attainment of results.
Duties and Deliverables:
Strategy
- Own and be a strategic thought partner in the development and implementation of the Sweet Flower event strategy
- Continually ideate on strategy evolution and new engagement opportunities for Sweet Flower community, clients, and influencers and brand partners.
- Identify themes for events that correlate to overall brand initiatives and priorities
- Oversee hindsight reporting to key stakeholders; articulate insights, trends, key learnings and opportunities by reviewing past events, soliciting field feedback
- Partner with analytics and merchants to identify sales goals for stores
- Develop and track program KPIs for events clients/influencer/ brand participation/ wrap-up reports.
Communication & Execution Management
- Development and distribution of event calendars
- Brief Creative Team on creative needs (digital/print) needed to support events store initiatives
- Manage communication between Sweet Flower HQ and partners (external and/ or store teams) to ensure all have resources needed to execute
- Oversee all on location logistics and ensure they are thought through and manage
- Coordinate with internal and external cross functional partners to ensure cross-organizational awareness and flawless execution
- Communicate project roadblocks and recommend solutions
- Manage and recruit street teams for field marketing efforts.
- Manage and recruit Brand ambassadors.
Brand Strategy Marketing Partner
- Strong event and brand partnership relationships in: Music, Wellness, Art, Film, Fashion, Food etc.
- Strong brand-marketing relationships, communicating regularly on business-related issues
- Develop a keen understanding of the brands' businesses, priorities and products
- Manage event execution with excellence, ensuring delivery of all brand activation requirement
*
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Self-motivated, intellectually curious, and take ownership of actions.
- Excited to build and adapt to the adventures of working for a rapidly expanding company.
- Ability to think critically and strategically to boost teamwork and communication across teams continually.
- Attention to detail and excellent follow-through.
- A committed team player.
- Ability to function in a fast-paced environment while maintaining focus and control of workflows while to consistently produce high-quality and measurable results.
- Passionate, excited, and a “can do” positive attitude.
- Ability to multi-task and manage competing priorities, can triage appropriately and apply critical thinking to solve problems.
- Comfortable with ambiguity and open to collaborative environments.
- Comfort using and/or learning reporting tools like Google Analytics, SpringBig, Mailchimp
Work Environment and Physical Demands:
This job operates in a corporate office environment. While performing the duties of this job. This role typically works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office. The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to and occasionally move or lift objects more than 30 pounds. This position will occasionally require kneeling, stooping, crouching, crawling and climbing. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Required Education and Needed Experience:
- BA in Marketing preferred
- At least 3 years of experience in experiential marketing/ event planning/ account management/retail marketing
- A creative disposition- able to partner with Creative as well as manage hands on execution with cross functional partners
- Exceptional organizational skills- must have attention to detail.
- Excellent communication skills great interpersonal skills and ability to foster key relationships
- Excellent written and spoken communication with the ability to write marketing collateral in multiple tones/voices as appropriate
- Can-do positive attitude and a roll-up-your-sleeves approach
- Excellent customer skills, superior interpersonal skills, results oriented and highly motivated
- Superb organization skills and be deadline and schedule oriented, yet able to flex with dynamically changing priorities
- Demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans
- Passion for Cannabis and wellness values
- Proven ability to plan and execute events effectively and with strong attention to detail
- Working knowledge of PMS Programs Word, Excel, Publisher, Adobe Photoshop
- Excellent written and verbal skills
- Cannabis knowledge a plus
Sweet Flower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Expected Hours of Work:
This is a full time, exempt role. Occasional Nights, Evenings, Weekend and Holiday may be required as business needs demand.
Job Type: Full-time
Pay: $70,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Event Marketing: 1 year (Preferred)
- Retail Marketing: 2 years (Preferred)
Work Location:
- Multiple locations
Work Remotely:
- No
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Salary
$50,000 - $70,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications
Marketing: 2 years (Required)
Full Job Description
About The PositionDrinkWynk is hiring a Marketing Manager to support the launch of a new cannabis beverage across the U.S. This person will support the Chief Marketing Officer. They will be involved in all aspects of the product launch.DrinkWynk is hiring a Marketing Manager to support the launch of a new cannabis beverage across the U.S. This person will support the Chief Marketing Officer. They will be involved in all aspects of the product launch, including social media, advertising to direct to consumer campaigns.
One of the primary responsibilities is to manage, track and analyze the various marketing initiatives.
- Must have a minimum of 2 years of experience in beverage or cannabis marketing
- Strong project management experience
- Experience working with content creators and with various types of content
- Knowledge of and experience with applying marketing fundamentals
- Exceptional verbal and written communication skills
- Strong interpersonal skills
- Strong Microsoft Office skills, including Excel and PowerPoint
- Adaptable to change with an ability to pivot
- Ability to multitask and manage multiple projects simultaneously
- Ability to organize and manage the departments schedule effectively, meet all deadlines and communicate effectively when there are challenges
Start date is as soon as possible.Salary is commensurate with experience.Position can be based in our PA office or can be remote.Benefits: 401(k), Flexible schedule, Health insurance, Paid time off
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Flexible schedule
- Health insurance
- Paid time off
COVID-19 considerations:COVID-19 precautions- Personal protective equipment provided or required- Temperature screenings- Social distancing guidelines in place- Sanitizing, disinfecting, or cleaning procedures in place
Experience:
- Marketing: 2 years (Required)
Work Location:
- One location
Work Remotely:
- Yes
Apply for this job with DrinkWynk
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Salary
$150,000 - $175,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications
Master's (Preferred)
Marketing: 5 years (Preferred)
Microsoft Powerpoint: 5 years (Preferred)
Trade Marketing: 5 years (Preferred)
Full Job Description
Brand Marketing Manager: Cannabis Industry
Location: The role can be based in Oklahoma City, Tulsa, OK. or Fayetteville, AK.
Are you interested in joining a world-class organization within the fastest growing consumer goods segment in the country? RedBird Bioscience (Redbird) is seeking a top-tier Brand Marketing Manager to join our team and lead the brand development efforts for the RedBird brand as well as support the portfolio of cannabis brands the Company produces and distributes for its trade partners.
The position, reporting to the COO, will help build brand equity across this portfolio of cannabis brands utilizing a pragmatic and structured approach leveraging experience gained in a leading CPG, beauty products or similar organization. The successful candidate will lead the development and execution of the marketing (cycle) plan, including promotional activities, as well as the managing the corresponding budgets.
The candidate should be creative in terms of gaining consumer insights, testing concepts, receiving and integrating sales team feedback from retail and other sources into the marketing mix (i.e., create an environment of constant learning and improvement). This is unique opportunity utilize your talents in an environment where you will control the development and evolution of brands in a rapidly growing sector which is totally contestable!
The Role
Leverage consumer and market insights and marketing expertise to successfully identify, develop and execute marketing plans for new products and brand campaigns including product architecture, product launch process and go-to-market strategy.
Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas and present recommendations to the leadership team and trade partners.
Forecast and monitor sell-in and sell-through to meet and/or react to business needs.
Work closely with the Company’s trade partners on the development and execution of their brand strategies and promotions (as a true business partner).
Support the development and execution of the Company’s social media strategy.
Leverage data to inform decision-making for strategy development and adjustments as necessary.
Your Skills
- 5+ years relevant marketing experience in a top CPG/food/alcohol/beauty industry or similar organization strongly preferred.
- Strong understanding of retail and how to influence the purchasing decision at the point of sale.
- Possess a solid grasp of packaging, and “through the line” design and promotional techniques.
- Strong organization, planning, and creative thinking skills with the ability to manage to tight deadlines.
- Highly entrepreneurial, passionately curious, willingness to roll up your sleeves with a “whatever it takes” mentality.
- A collaborative and engaging management style (“we” win as a team) with a good sense of humor strongly preferred.
- Comfortable working in a fast-paced and agile environment.
- Highly proficient with MS Office suite; must be able to create engaging reports and presentations.
- Educational Degree(s) – Bachelor’s level degree from an accredited university (preferably in Marketing), MBA preferred.
- Willingness and ability to travel up to 30%.
Job Type: Full-time
Salary: $150,000.00 - $175,000.00 per year
Schedule:
- 8 hour shift
Supplemental Pay:
- Bonus pay
Education:
- Master's (Preferred)
Experience:
- Marketing: 5 years (Preferred)
- Microsoft Powerpoint: 5 years (Preferred)
- Trade Marketing: 5 years (Preferred)
Work Remotely:
- Temporarily due to COVID-19
Apply for this job with Redbird Bioscience
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US work authorization (Required)
Bachelor's (Preferred)
Marketing: 5 years (Preferred)
Cannabis Marketing: 2 years (Preferred)
COMPANY
We are setting the industry standard to influence and inspire through our innovative methods. We merge together cannabis culture with cutting-edge technology to deliver the best possible customer and employee experience(s).
The company operates a fully integrated cannabis business with a footprint that covers the entire breadth of the state of California; the world's largest cannabis market. We control our supply chain from cultivation to retail, which enables us to deliver clean and tested cannabis products at unmatched prices.
Our mission is to provide the one-stop-shop cannabis experience by offering exceptional customer experience service and diversified products. We strive to build long-term customer loyalty.
POSITION
We are looking for an innovative and dynamic Marketing Manager to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.
The ideal candidate will be an experienced professional with a passion for the cannabis industry, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.
The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.
WHO SHOULD APPLY
- To belong to a community of relentlessly dedicated individuals driven by a passion to be a best in class cannabis brand
- To do exceptionally meaningful work that helps to improve other's quality of life.
- You have an entrepreneurial spirit; guided by an authentic understanding of cannabis and cannabis culture; and committed to social justice.
- The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
- Significant opportunity for growth, experience, and learning in a startup company
RESPONSIBILITIES
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company’s online presence, editorial design, and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization’s agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships
QUALIFICATIONS
- Proven experience as Marketing Manager in the Cannabis Industry
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- BSc/BA in business administration, marketing, and communications or relevant field
KEY ATTRIBUTES FOR SUCCESS
- A resilient and entrepreneurial spirit with a growth mindset
- A true team player willing to roll up your sleeves and do what needs to be done to succeed
- Ability to work autonomously and take ownership
- Able to create, maintain and build professional relationships and rapport
- Have a strong desire to grow professionally and personally
- Have a sound knowledge of market trends
- Flexibility - this role will be ever-changing
EDUCATION
- Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred.
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
- Must be able to access and navigate each department at the organization's facilities.
- Be able to stand, and sit for prolonged periods of time, bend, kneel, squat, and twist
Due to Covid-19, we are doing everything we can to keep our team and customers safe. This means individual offices or widely spaced workstations. We also provide extra masks, shields, hand sanitizer, and gloves as needed. We are an essential business and we require our team to work in the office.
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Job Type: Full-time
Pay: $70,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute/Relocate:
- Los Angeles, CA 90012 (Required)
Application Question(s):
- Are you 21 years of age or older? (Cannabis regulations require us to ask)
- What is your salary requirement?
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 5 years (Preferred)
- Cannabis Marketing: 2 years (Preferred)
- Cannabis Industry: 2 years (Preferred)
Work Location:
- One location
Company's website:
- https://shrynegroup.com/
Benefit Conditions:
- Waiting period may apply
- Only full-time employees eligible
Work Remotely:
- No
Apply for this job with STIIIZY
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Digital PR Marketing Manager for medical cannabis telehealth service
Leafwell MD
Salary
$30 an hour
Job Type
Full-time
Contract
Number of hires for this role
1
Qualifications
Digital Marketing: 2 years (Required)
US work authorization (Required)
Bachelor's (Preferred)
Full Job Description
Digital PR Marketing Manager
We’re looking for an experienced and passionate digital PR expert to join the Content & Digital PR team. You’ll be working with a team of copywriting, strategy, creative and digital PR professionals to deliver excellent work that ticks all the right boxes.
You’ll be involved in projects from ideation to reporting, so teamwork – and the willingness to get stuck in – is a must.
You will:
- Be responsible for planning and implementing digital PR campaigns in line with Leafwell’s business goals.
- Regularly research and source partners/influencers, create relationships and maintain a database of online and offline contacts.
- Develop and maintain strong personal relationships with key publishers across target media demographics
- Plan, source and evaluate content for multiple social media platforms.
- Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against campaign KPIs
- Work alongside copywriting, strategy and design teams to keep projects running to time, assisting in the creation of timelines and press packs etc.
- Craft outreach strategies, creating multiple press angles for different press demographics
- Identify publishers through social media/link analysis, use of journalist databases & HARO, real engagement with online communities.
- Maintain and develop Leafwell’s press and media contact database, as well as creating relevant contact lists for client campaigns.
- Identify and work alongside expert influencer partners in order to create client campaigns, negotiating payment, assessing content produced and managing relationships.
- Work alongside the content team to create engaging content.
- When possible, attending industry events.
- Contribute to brainstorms and campaign ideation sessions, ensuring all campaigns are both realistic and exciting, while also bringing fresh ideas to the table.
- Report on campaign successes and learnings to the rest of the team.
- Coordinate with different teams to make sure that the content always delivers results.
- Research clients, their competitors and target audience. Identifying content that works.
- Provide industry updates – spend time each week monitoring industry blogs and headlines to ensure you and the team are up to date on the latest happenings.
Skills & Qualifications
- 2 years’ + experience in digital PR or content marketing role, either at an agency or client-side.
- 1 + years’ experience in the cannabis industry.
- Demonstrable experience of high-profile placements and hitting campaign KPIs
- $Knowledge of different media demographics and news cycles, with ‘little black book’ of contacts.
- Demonstrable knowledge and understanding of content marketing, including outreach strategy.
- Proven ability to work to hit campaign targets against tight deadlines.
- Strong verbal and written communicator.
- Experience with MS Office & Google Drive.
- Good working understanding of SEO, especially off-page SEO.
- Copywriting skills, or some experience of creating press releases.
- Experience of one or more of the following tools: Buzzstream, Vuelio, AHRefs, Majestic, Buzzsumo.
- Sales experience.
- Open to and welcome feedback in order to grow as a Digital PR.
- Have a flexible and open mindset
- Unafraid of asking questions and seeking out new opportunities.
- Like a challenge and soak up opportunities to learn new skills and knowledge across multiple disciplines.
- A team player who can handle stressful situations and deadlines with professionalism.
3 month contract to hire
Job Types: Full-time, Contract
Salary: $30.00 per hour
Schedule:
- Monday to Friday
Application Question(s):
- Are you currently located in the U.S.?
Education:
- Bachelor's (Preferred)
Experience:
- Digital Marketing: 2 years (Required)
- cannabis industry: 1 year (Required)
Full Time Opportunity:
- Yes
Work Location:
- Fully Remote
COVID-19 Precaution(s):
- Remote interview process
- Virtual meetings
Apply for this job with Leafwell MD
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Core Competencies
1. Outstanding creativity, attention to detail and self-motivation
2. Ability to manage and prioritize multiple projects while adhering to timelines with
flexibility to reprioritize
3. Superior verbal and written communication as well as presentation skills
4. Must excel in a fast-paced, high energy environment
5. Keen company-focused mentality to accelerate Bud's growth and brand
6. Possess a growth mindset to always learn and improve
7. Critical thinking ability and research skills
8. Exceptional interpersonal and lasting relationship building skills
9. Excellent file organization and project management skills
10. Strong social media skills
11. Analytically minded
Job Duties
1. Conduct market research on industry analytics and consumer trends. Understand and
extract information to develop marketing recommendations and plans from market
data
2. Keen ability to plan and execute outstanding campaigns with critical efficiency of
resources to stay within, or under, your projected cost
3. Adept at establishing key KPI's to track and measure marketing success. Examples of
KPI's include but are not limited to, transactions per day, average order value, items per
order, order frequency, repeat customers, new customers. Marketing KPI's to include
click through rate, redemption rate and cost per impression.
4. Develop, execute and implement marketing strategies and campaigns. This includes
creating and achieving quantifiable goals and metrics to measure the effectiveness of
the campaigns and using data to improve future efforts.
5. Identify and create event opportunities such as in store pop-ups or trade shows.
Assemble and coordinate requirements, establishing contacts, developing schedules and
assignments, coordinating mail lists, overseeing execution and conducting post-event
analysis to garner key takeaways and improvements.
6. Work with management by sharing sales data, market trends, forecasts, account
analysis and new product information to identify sales goals and opportunities.
7. Remain current and compliant with marketing and advertising regulatory restrictions.
8. Continued differentiation of the Bud's brand with proficient knowledge of competition
9. Partner with creative and social media teams
10. Inspire and motivate others and be a cannabis advocate
11. Drive sales and online presence
In-Depth
Under the direction of the CEO and with the support of the Leadership Team, the Marketing
Manager provides insight and recommendations for the ever-evolving Bud's brand. This insight
is a result of gathering in depth data and information regarding market trends and current
customer preferences. You will use this information to ensure the Bud's brand remains
competitive in the cannabis industry. This position has a constant focus on Bud's strengths,
weaknesses. opportunities and threats to our brand.
You will ensure that the Bud's brand is marketed effectively to our customers and community
by creating and attending various events and being a cannabis advocate.
Apply for this job with Bud's Goods + Provisions
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The Marketing Manager will manage customer relations, CRM, and holistic marketing across our Michigan provision centers. This role will create successful marketing programs through the lens of medical and adult-use cannabis consumers. Data-driven and client focused, the Marketing Manager will identify opportunities to engage MS&P consumers across the lifecycle and purchase cycle and drive high-value long term behaviors. The successful candidate has strong strategy, consumer marketing and project management skills, preferably in the retail sector, proven success working in a cross-functional environment and a passion for all things cannabis.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Local Retail Marketing
- Manage all digital channels, social media, website etc. for MS&P provisioning centers and our in-house brands
- Create weekly communications primarily via text and social media between stores, customers, social media manager and store General Managers.
- Manage web updates as directed
- Strategize, manage and execute multiple digital marketing campaigns across various platforms including SMS campaign, loyalty programs, and cannabis specific websites.
- Help create new store opening plans and execute all aspects of marketing these new stores
- Create program for incentive and sign up as many potential loyalty customers as possible
- Respond to customer inquiries or issues for MS&P or respond to other provision center when referring to our wholesale product to solve the problem
- Communicate with store teams as well as production facility, sales and marketing teams to promote awareness of key products and priorities
- In store activations and promotions both in our own provision centers as well as others when we need to promote one of our brands
- Represent MS&P within the state to patients/customers and other provision centers
- Collaborate with marketing team on brand wide promotions, activations, and strategies.
- Coordinate vendor days when applicable to promote brands both in MS&P provision centers as well as promoting our brands in other retail sites.
- Take photographs of products or new SKUs as needed
CRM
- Work with corporate marketing and store operations team to identify opportunities
- Understand challenges and develop strategic plans for customer acquisition, evolution, retention and loyalty
- Establish KPI’s for CRM efforts and manage program execution to achieve business goals
- Establish and manage multi-channel customer lifecycle marketing campaigns
- Manage the day-to-day operations of our multi-channel loyalty program, promotion calendars and direct communication efforts.
- Program seasonal schedule of e-mail/SMS/MMS deployments
- Manage reporting on effectiveness and ROI on all client campaigns (direct mail, e-mail, events, partnerships, etc.)
- Partner with corporate marketing team to provide robust costumer data reporting to store managers throughout the region
- Provide monthly CRM reports to identify trends and insights related to marketing strategies/activities to share with the corporate team and the store managers
- Develop new training materials and travel to conduct in-store CRM trainings
- Formulate recommendations for tool optimization and develop strategies to leverage the business needs as it relates to CRM
SUPERVISORY RESPONSIBILITIES:
- Based on the needs of the business and market represented, this position could involve the oversight of internal or third party marketing technician and/or social media specialist.
COMPETENCIES:
- Excellent communication skills, able to articulate client-centric recommendations and influence decisions based on data and insights
- Personable with an excitement for learning, open to new experience and challenges in a fast-paced business environment
- Superb attention to detail
- Ability to work with tight deadlines and handle multiple projects
- Strong written, verbal and interpersonal skills
- Understanding the environment of cannabis retail
- Ability to perform well in a team environment and manage multiple deadline-driven projects
- Must be flexible and solution-oriented with excellent time management and organizational skills
- Ability to travel across Michigan as needed
EDUCATION, EXPERIENCE, ELIGIBILITY and TRAINING:
- Must be 21 years of age or older
- High school diploma or general education degree (GED)
- Bachelor’s degree in Marketing or similar experience preferred.
- 3-5 years of proven experience in marketing, ideally retail or cannabis marketing, with responsibilities in text-based and social CRM communication strategies
- Experience working in a highly cross-functional organization with a high degree of collaboration and process-driven environment
- Experience in contract and price negotiations
- Knowledge of or ability to learn cannabis laws and operating systems.
PHYSICAL DEMANDS:
- The position must occasionally lift, push, pull and /or move up to 25 While performing the duties of this job, this position is occasionally required to sit and regularly use hand(s) to handle, grasp, feel, and or touch. This position is regularly required to stand, walk and reach with hands and arms. This position is required to speak and listen regularly.
WORK ENVIRONMENT:
- This position performs duties in an office / retail store setting. The noise level in the work environment is usually moderate.
BACKGROUND CHECK
- As a condition of employment, all employees are required to submit to a state required background check. Employment decisions, in compliance with state law, are based on an employee’s background report at the time of hire. Employees have a duty to report any changes in their background to their Manager as soon as the employee is aware of the event.
EEO STATEMENT:
Ascend Wellness Holdings, LLC and its subsidiaries is an equal opportunity employer and celebrate the population of differences, and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law.
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience:
- Marketing: 4 years (Required)
Education:
- Bachelor's (Preferred)
Work Location:
- Multiple locations
- Fully Remote
- On the road
Company's website:
- https://michigansandp.com/
Apply for this job with Michigan Supply & Provisions
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Marketing Manager
The Company: Willow Industries is a rapidly growing cannabis microbial prevention and decontamination company based in Denver, Colorado that offers its employees hands on experience working directly with industry leaders all over the country. Willow has quickly become the emerging leader in the consumer safety and product quality field, and is known for the great service we provide. Our microbial mitigation system, WillowPure, uses ozone to destroy microbial contaminants and keep consumers safe.
- We are an international company, operating in 17 states, Canada, and continuing to grow.
- We believe in safety, compliance, and understand state testing regulations through years of experience in the industry
Responsibilities:
- Developing, implementing and evaluating all marketing strategies, marketing communications, and marketing plans
- Working closely with sales to develop integrated marketing campaigns that meet short- and long-term business objectives
- Identifying market opportunities and overseeing brand initiatives that generate leads and drive sales metrics
- Managing budgets and expenditures, public relations and earned media, KPI reporting, trade shows and speaking engagements, and vendor relationships
- Website lead and SEO management
Skills/Experience:
- 3+ years experience managing marketing and PR in a start-up setting
- Previous experience with social media creation and management
- Bachelor’s degree with some marketing knowledge
- Familiar with building out KPI reports, understanding customer acquisition costs
- Knowledge and a strong understanding of Google Ads, Google Analytics, Active Campaign
- Manage outside PR firm and paid/earned media placement
- Social Media Management – Facebook, Twitter, Instagram, LinkedIn, with the competent skills to develop original content
- Copy Writing - website, blog posts, emails, trade brochures, ads, newsletters
- Event Management (trade shows, consumer testing, photo/video initiatives)
- Collateral design and implementation experience
- Previous experience developing and managing a departmental budget
Benefits:
- Stock Options
- Health Insurance
- Paid Time Off
Job Type: Full-time
Benefits:
- Health Insurance
- Paid Time Off
Schedule:
- Monday to Friday
Experience:
- Marketing: 3 years (Preferred)
Education:
- Bachelor's (Preferred)
Location:
- Denver, CO 80216 (Required)
Work authorization:
- United States (Required)
Company's website:
- willowindustries.com
Benefit Conditions:
- Waiting period may apply
Work Remotely:
- No
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Cannabis Dispensary General Manager/Director of Sales & Marketing
Synchronicity Holistic
Job Description
About Synchronicity Holistic:
Synchronicity Holistic is a state of the art Cannabis Destination for adult use and an alternative medical facility that caters to a wide range of patients that are looking for an alternative form of pharmaceutical medicine. Synchronicity Holistic facility offers an education room that allows vendors to come in and educate patients on the benefits of cannabis-based products. Allowing patients to get a better understanding of what the power of this plant holds. In addition, the facility also employs a licensed pharmacist, nurses, and patient educators.
In turn, Synchronicity Holistic employs some of the premier employees in the industry and we are looking to further build this amazing team.
Hiring Position:
Synchronicity Holistic is growing rapidly, and we are currently looking to fill the role of a General Manager/Director Sales & Marketing. Above all this, the candidate must be comfortable working in the cannabis industry. They will be responsible for running the day-to-day operations, based in Carmel, CA Handling the needs of all patients, hiring and developing the strengths of current Patient Care Specialties who are passionate about medical cannabis. In this role, you will interface directly with the owner and the sales staff.
Responsibilities:
- Work with Synchronicity Holistic’s staff on marketing, promotions and the maintenance of reports as they pertain to the daily operations * Provide education and development for staff about medical cannabis strains, edibles, concentrates and consumption mechanisms
- Ensure the safety and satisfaction of every patient and employee
- Work with Synchronicity Holistic’s CPA firm to create budgets and forecast sales
- Set sales, service, and profit goals and lead staff to exceed them
- Serve as a liaison to the local community
- Maintain in-depth knowledge of every product and strain in the store, as well as industry-wide product knowledge * Manage and inspire internal staff to deliver the highest level of customer experience * Manage, supervise and direct the activities of assigned staff, and make recommendations regarding hiring, discipline, termination or advancement of employees
- Review performance of other dispensary employees on a regular basis
- 5+ years of experience in a sales management environment
- 2+ years of cannabis retail experience preferred * Proven track record of positive sales performance
- Highly proficient in interpersonal communication
- Accountability for others
- Balanced and intuitive decision making
- Practical and proactive thinking
- Lead an organized workplace * Proficient in IOS and Office 365
- Bachelor’s degree in Business, Marketing or related experience
Additional Requirements
- Minimum of 21 years of age
- Possess a valid driver’s license or state ID
- Must pass any and all required background checks
- Must be and remain compliant with any and all legal or company regulations for working in the industry
- Must be able to lift, carry and balance up to 30 pounds (100 pounds with assistance). This job function may include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching
Salary Details
- Salary and benefits will be competitive and commensurate with experience
Job Type: Full-time
Job Type: Full-time
Pay: $49,000.00 - $79,000.00 per year
Schedule:
- 8 Hour Shift
- Holidays
- Monday to Friday
- Weekends
Experience:
- Sales Management: 1 year (Preferred)
- Cannabis GM: 2 years (Required)
Work Location:
- One location
Company's website:
- https://www.synchronicityholistic.com/
Work Remotely:
- No
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We are a budding Cannabis company trying to grow and looking for people to grow with us.
The Manager of Brand Marketing is responsible for managing the execution of brand standards, visual merchandising and presentation strategies to positively impact overall business results; this objective is achieved through the collective partnership and alignment with GM and Co-Managers, as well as corporate Product, Digital and Marketing teams.
Job Functions
- Lead marketing team to implement all aspects of marketing including day to day merchandising, and product launches.
- Oversee the timely execution of brand merchandising guidelines and seasonal guidelines.
- Excels in standards as related to all aspects of marketing and brand standards.
- Provide leadership, training, guidance and support to team members that fosters continuous learning and improvement in performance of the store.
- Supports implementation of company initiatives and strategies.
- Partners with GM and other Co-Managers teams to review critical business reports, analyze business results and apply knowledge/learnings linking merchandising and presentation to overall business metrics, sales, and profit.
- Understands merchandise flow standards; backroom organization and how it affects floor set execution, replenishment and recovery and the overall in-store brand experience.
- Provides essential global feedback from the field to influence future directives.
- Supports all visual presentation aspects of new store openings.
Basic Qualifications
- 2 years of experience in Marketing
- Excellent leadership and communication skills
- Ability to build and manage a growing brand.
- Capacity to convey new ideas, persuade and implement
- Good working knowledge of Photoshop, Illustrator, and 3D drawing programs/creative suites.
- Bachelor's degree
- Microsoft Office skills in Word, Excel and Outlook.
- Minimum 21 years of age
Preferred Qualifications
- Previous experience in marketing strategy area.
- Master of Business Administration (MBA) or operations management or related field.
- Knowledge of marijuana strains, (indicas, sativas, hybrids), edibles, extracts, and current products on the market a huge plus.
- Dispensary-related experience a plus.
- Provide exemplary customer service, and represent the business with pride.
Working Conditions
This is a full-time position. This position regularly requires long hours and weekend work, nights, weekends and holiday availability.
Physical Requirements
While performing the duties of this job, the employee is regularly required to talk and hear. This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms and may be required to lift a minimum of 50 pounds.
Travel Requirements
Participate in industry exhibitions/events,etc.
Job Type: Full-time
Pay: $20.00 - $22.00 per hour
Schedule:
- Monday to Friday
- On Call
Experience:
- Branding: 2 years (Preferred)
Education:
- Bachelor's (Preferred)
Location:
- Los Angeles, CA 90068 (Preferred)
Benefit Conditions:
- Only full-time employees eligible
Work Remotely:
- Temporarily due to COVID-19
Apply for this job with CADM LLC
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Cannabis Marketing and Warehouse Manager Richmond
The Hydrocarbon Company
We are a growing company looking to hire a warehouse manager, marketing and delivery driver. Main job duties will include receiving shipments of inventory, maintaining and organizing inventory, handling pick ups from customers, and deliveries.Marketing, social media, sales experience at a b2b level will put you at the front of the line.
Our company is in the cannabis industry selling hydrocarbons and solvents to extractors. We do not deal with the plant itself in this company. This job is ideal for people who have experience in the cannabis extraction industry. You’ll be expected to manage your space and work with dispatchers for orders and deliveries. Your main job role will be to communicate with clients about orders, with some social media outreach, phone calls to customers, and possibly visiting customers to build relationships and networking. You must have a valid driver’s license. This job is for full or part time employment, Weekends are by appointments.
Requirements
Clean driving recordAble to lift 50 lbs.Able to operate a forklift or willing to be trainedComputer skillsRetail experienceCannabis industry experience preferred
B2B sales and marketing experience preferred
Job Types: Full-time, Part-time
Pay: $19.00 - $23.00 per hour
Experience:
- B2B Sales: 1 year (Preferred)
- Delivery Driver: 1 year (Preferred)
- Cannabis: 1 year (Preferred)
- warehouse: 1 year (Preferred)
- Marketing: 1 year (Preferred)
License:
- Driver's License (Required)
Additional Compensation:
- Tips
- Bonuses
- Store Discounts
- Other forms
Work Location:
- One location
- On the road
Hours per week:
- 20-29
Typical start time:
- 10AM
Typical end time:
- 6PM
This Job Is:
- A job for which military experienced candidates are encouraged to apply
- Open to applicants who do not have a high school diploma/GED
- A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
- Open to applicants who do not have a college diploma
Schedule:
- Monday to Friday
- Weekends required
- 8 hour shift
Company's website:
- www.thcgas.com
Work Remotely:
- No
Apply for this job with The Hydrocarbon Company
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Cannabis Marketing and Warehouse Manager Richmond
The Hydrocarbon Company
We are a growing company looking to hire a warehouse manager, marketing and delivery driver. Main job duties will include receiving shipments of inventory, maintaining and organizing inventory, handling pick ups from customers, and deliveries.Marketing, social media, sales experience at a b2b level will put you at the front of the line.
Our company is in the cannabis industry selling hydrocarbons and solvents to extractors. We do not deal with the plant itself in this company. This job is ideal for people who have experience in the cannabis extraction industry. You’ll be expected to manage your space and work with dispatchers for orders and deliveries. Your main job role will be to communicate with clients about orders, with some social media outreach, phone calls to customers, and possibly visiting customers to build relationships and networking. You must have a valid driver’s license. This job is for full or part time employment, Weekends are by appointments.
Requirements
Clean driving recordAble to lift 50 lbs.Able to operate a forklift or willing to be trainedComputer skillsRetail experienceCannabis industry experience preferred
B2B sales and marketing experience preferred
Job Types: Full-time, Part-time
Salary: $19.00 to $23.00 /hour
Experience:
- B2B Sales: 1 year (Preferred)
- Delivery Driver: 1 year (Preferred)
- warehouse: 1 year (Preferred)
- Marketing: 1 year (Preferred)
- Cannabis: 1 year (Preferred)
License:
- Driver's License (Required)
Additional Compensation:
- Tips
- Bonuses
- Store Discounts
- Other forms
Work Location:
- One location
- On the road
Benefits:
- None
Hours per week:
- 20-29
Typical start time:
- 10AM
Typical end time:
- 6PM
This Job Is:
- A job for which military experienced candidates are encouraged to apply
- Open to applicants who do not have a high school diploma/GED
- A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
- Open to applicants who do not have a college diploma
Schedule:
- Monday to Friday
- Weekends required
- 8 hour shift
Company's website:
- www.thcgas.com
Work Remotely:
- No
Apply for this job with The Hydrocarbon Company
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Digital Marketing Manager-Cannabis Industry Experience Preferred
Mmj online media
Looking for a highly experienced rockstar digital marketing consultant. Must have at least ten years of experience with documentable success in all facets of digital marketing, including:
-Google Analytics
-Increasing Conversions of e-commerce sites
-Photoshop/Adobe Design
-SEO/All Facets
-Increasing engagement on social media
-Email Marketing/Design/Open Rate/Increasing Success Rate
-KPI's
-Active Campaign CRM
-Public Relations/Press Releases
-A/B Testing Pricing and Design
-Heat Map Testing
-Sales Funnel Design/Set Up
-Landing Page Design
-Email List Building (Sales Funnel, White Pages, Infographics, Ebook offers)
-Affiliate Marketing
-Google Analytics (every aspect to increase conversions)
-SEMrush, Ahrefs, Buzzsumo
-Hootsuite, Tailwind App, Later, Combin, Meet Edgar
-Backlink Building
-Competitor Analysis
-Blog Categories/Tags/Optimization/Amp
-Page Load Time Optimization
-Mobile Responsiveness
-Running Ads on Social Media Networks
-Optimizing Social Media Pages for Conversions and List Building
-A/B Testing Various Methods of Gated Entry
-Social Media Contest Design (Facebook, IG, Twitter, Pinterest)
-Increasing Followers on Social Media pages with Design and Sales Funnel Linking
-SEO (increasing traffic, conversions, monitoring each, competitor analysis, using Semrush, Ahrefs)
-Backlinks (increasing authoritative backlinks)
Candidate must have amazing experience with increasing conversions for an e-commerce website and a strong expert level knowledge of all facets of digital marketing with the latest software used for increasing sales and traffic.
Candidate must be available 30-40 hours a week.
Position may become a full time opportunity down the line if the candidate turns out to be a resounding success.
Candidate can work remotely from home. Florida candidate preferred but not required.
Bachelors Degree required.
*Cannabis Industry Marketing Experience Preferred
Send Cover Letter Explaining Why You Are the Right Person for This Job.
You must be an incredibly talented digital marketer with a strong background in increasing conversions through sales funnel design, email marketing, social media, SEO, landing page design, and all areas of e-commerce digital marketing.
Only the best in this space should apply.
Job Type: Contract
Salary: $35.00 to $40.00 /hour
Experience:
- Conversion Optimization: 10 years (Required)
- digital marketing: 10 years (Required)
- marketing: 10 years (Required)
Education:
- Bachelor's (Required)
Language:
- English (Required)
Work Location:
- Fully Remote
Benefits:
- Work from home
This Job Is Ideal for Someone Who Is:
- Dependable -- more reliable than spontaneous
- Achievement-oriented -- enjoys taking on challenges, even if they might fail
This Company Describes Its Culture as:
- Detail-oriented -- quality and precision-focused
Schedule:
- Monday to Friday
Work Remotely:
- Yes
Apply for this job with Mmj online media
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Tropizen is a vertically integrated medical marijuana company, with cultivation, manufacturing, and retail, with brand expansion from Puerto Rico to US states rolling out in 2020. We take pride in creating innovative, hand-crafted cannabis flower and manufactured products using fresh, local ingredients.
We are looking for someone who can jump into the position right away, reporting to the company owner to build plans for the year and implement them with assistance from the owner as well as support from our sales and admin staff as well as a virtual team of writers, graphics designers and others as needed.
POSITION SUMMARY
As a marketing manager, you will use all the tools at your disposal to drive brand knowledge and product awareness in 2020 as we launch new products, new stores and expansions. You will report directly to the VP and grow the marketing team as we grow.
You will help navigate the complex legalities of the medicinal cannabis business it may be beneficial to have experience in a regulated market. You will hit the ground running and wow us with your energetic, detail-oriented and creative approach.
This job offers possible work-from-home option 2 days/week.
RESPONSIBILITIES (what you’ll do on a day-to-day basis):
· Develop and execute monthly and yearly marketing goals and objectives
· Work with production teams timing to plan and promote sales
· Assist in planning and executing events, dispensary visits and promotions
· Keep and evaluate records to validate marketing initiate successes
· Manage social media accounts
· Update digital media partners (Weedmaps, Leafly, Leaflink, others).
· Help manage and create email newsletters to patients and dispensaries
· Help develop collateral (flyers, brochures, displays). Including copy writing in Spanish and English
· Assist in developing advertising targets and graphics
· Stay up to date on market changes
· Develop weekly status reports and attend weekly meetings
· Become a patient advocate and share feedback to relevant parties
SKILLS
· Extremely good time management
· Attention to detail
· Excellent writing skills in Spanish and English
· Ability to develop brand identity visually and in communications, closely following brand guidelines
· Finish tasks on time and to completion, every time
· Self-organizer with the ability to run projects relatively autonomously
· Full suite of Microsoft Office products: Word, Excel, and PowerPoint
· Strong communication skills, connecting all facets of the business
· Solid understanding of how to engage patients across social media platforms
· Ability to juggle multiple work streams at the same time, while remaining focused and calm
· Curiosity to learn all facets of the business
· Project management
· Cannabis knowledge (effects, strains, benefits)
MINIMUM REQUIREMENTS
- Puerto Rico Cannabis industry certification
- Marketing degree or 4+ years experience (preferred)
- 3+ years marketing account management experience (preferred)
- Exceptional customer service mindset
- Strong cultural connector and communicator
- Wordpress experience
DESIRED SKILLS, QUALITIES AND EXPERIENCE
- Proficiency in one or more of the following: Adobe Photoshop, Adobe Illustrator, Inkscape
- Excellent leadership, planning, communication skills
- Proven track record of success and experience
- Lifestyle brand and/or start up experience
How to Apply: Include the answers to the questions below along with your cover letter.
· Do you have a four-year degree?
· Have you created marketing or advertising campaigns? if yes, give an example
· Have you autonomously managed marketing accounts or promotions? if yes, give an example
Job Type: Full-time
Job Type: Full-time
Salary: $28,000.00 to $36,000.00 /year
Experience:
- Marketing: 4 years (Preferred)
License:
- Cannabis Medicinal (Required)
Language:
- Spanish + English (Required)
Additional Compensation:
- Bonuses
- Store Discounts
Work Location:
- Multiple locations
Benefits:
- Paid time off
- Flexible schedule
This Company Describes Its Culture as:
- Detail-oriented -- quality and precision-focused
- Innovative -- innovative and risk-taking
- People-oriented -- supportive and fairness-focused
Apply for this job with Tropizen, LLC
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Arizona Natural Selections is a vertically integrated medical marijuana company, managing cultivation, manufacturing, and retail stores. Our purpose is to provide patients with the best craft cannabis and the most outstanding customer service in all of Arizona.
As Marketing Manager, you will use all the tools at your disposal to drive patient engagement and sales through our three dispensaries located in Mesa, Peoria and Scottsdale.
Ultimately you will manage the retail communications calendar, developing both external and internal communications. Through your strong project management skills, you will be the glue that drives all facets of the business to come together to deliver successful programs. This is a very hands-on role that involves everything from delving into new patient analytics to ensure strong ROI on marketing initiatives, to decorating dispensaries for the holidays, to designing creative such as a print ad. Your innate collaborative skills and sense of boundless curiosity to learn all facets of the business will ensure success.
Given you will help navigate the complex legalities of the medicinal cannabis business it maybe beneficial to have experience in a regulated market. You will hit the ground running and wow us with your energetic, detail-oriented and creative approach.
You will be based in our corporate office in Scottsdale however, frequently travel to our cultivation and dispensary locations.
Responsibilities: (what you’ll do on a day-to-day basis):
· Report to Director of Marketing and work closely with the Director of Retail
· Work with internal inventory and production teams to forecast sales of house products
· Work with external brands to support their business in our dispensaries including promotions, vendor days and events
· Develop weekly promotions
· Run sales analytics to validate the success of marketing initiatives
· Work with our three dispensaries to activate the stores for key holiday periods including decorations, patient-assistant activities and patient promotions
· Manage social media
· Work with digital partners such as Leafly, Weedmaps, text and SEO company
· Manage and develop creative for external patient communications, including text and email blasts
· Help develop branded promotional items
· Oversee the activation of special events such as 420, 710, Black Friday, Holidays, Fair Days, etc.
· Manage relationships with certification centers
· Design and craft advertising
· Manage a marketing budget
· Work with charity partners
· Stay up to date on the rapidly evolving industry
· Oversee marketing coordinator
· Develop weekly status reports and run weekly status meetings
Skills:
· Extremely good time management
· Attention to detail
· Ability to create print and digital communications with Photoshop, Illustrator, and WordPress
· Finish tasks on time and to completion, every time
· Self-organizer with the ability to run projects relatively autonomously
· Full suite of Microsoft Office products: Word, Excel, and PowerPoint
· Know your way around a spreadsheet
· Strong communication skills, connecting all facets of the business
· Solid understanding of how to engage patients across social media platforms
· Ability to juggle multiple work streams at the same time, while remaining focused and calm
· Curiosity to learn all facets of the business
· Project management
Requirements:
· Marketing Degree or 4+ year business marking experience
· 5+ years’ experience in product marketing or advertising account management
· Experience managing external vendors
· Proven track record of success and experience working in a fast-paced environment
· Results-driven, self-motivated, organized, detail-oriented, proactive, and collaborative
· Strong cultural connector and communicator
· Greatt references
· Case studies which demonstrate your creative, strategic and management skills
· Lifestyle brand and/or start-up experience a plus
· A naturally curious and happy human being
How to Apply: Include the answers to the questions below along with your cover letter.
· Do you have a four-year degree?
· Do you have 5+ years in either a product marketing role or advertising agency? if yes, give an example
· Have you created marketing or advertising campaigns? if yes, give an example
· Have you autonomously managed external vendors? if yes, give an example
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job Type: Full-time
Experience:
- Marketing: 4 years (Preferred)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
Apply for this job with AZ Natural Selections
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Cannabis Marketing Manager
Stash Ventures LLC dba Timber Cannabis Company
Cannabis Marketing Manager
Position Overview:
This position is responsible for collaborating in the creation of and owning the execution of Stash Venture’s marketing strategy.
Responsibilities include but are not limited to:
- Strategic marketing planning with business units
- Market research for local campaigns
- Produce content for retail promotions, community engagement, company culture, product highlights, product lifecycle, etc
- Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
- Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
- Develops and distributes materials related to sales, training, and marketing.
- Interpret customer’s behaviors and suggest creative ways to increase brand awareness
- Taking creative pictures and videos, adding captions and CTA's.
- Provide artistic direction of professional photo and video shoots
- Collaborate on new website design and manage third party design project
- Web content design and implementation
- Website maintenance
- Light Graphic Design
- Scraping, reformatting visual content from brands and vendors.
- Streamlining our social media accounts (Instagram, Facebook, Twitter), ensuring uniform content and tone of voice for graphics, copy, and other elements.
- Writing clever captions for Instagram posts.
- Monitoring and replying to messages & comments.
- Scheduling and coordinating posts on all social media accounts using 3rd party scheduling tools.
- Light travel required (10-20%)
Qualifications include:
- WordPress, Wix, or similar
- Intermediate grasp of Adobe Creative Suite.
- Ability to operate a camera to take creative photos.
- Excellent written communication skills.
- Familiarity with key social media tools (e.g. Instagram, TikTok, FB, etc.) and with other cloud based tools such as Google Suite and Asana.
- Excellent attention to detail and a high motivation to learn.
- Aware of current social trends and best practices.
- Highly motivated and organized.
- Understanding of Michigan Cannabis industry, smoking supplies, glassware, or related products is preferred.
- Bachelor degree in Marketing, Communications, Graphic design or equivalent experience a requirement
Candidates with the following with be highly considered:
- Website/Portfolio/Demoreel link
- Experiencing running social media account with 5k+ followers
- Experiencing managing an email list with 25k+ subscribers
Job Type: Full-time
Pay: $64,000.00 - $84,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental Pay:
- Bonus pay
Education:
- Bachelor's (Required)
Experience:
- Digital marketing: 2 years (Preferred)
Willingness To Travel:
- 25% (Preferred)
COVID-19 Precaution(s):
- Remote interview process
- Personal protective equipment provided or required
- Plastic shield at work stations
- Temperature screenings
- Social distancing guidelines in place
- Virtual meetings
- Sanitizing, disinfecting, or cleaning procedures in place
Apply for this job with Stash Ventures LLC dba Timber Cannabis Company
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