Cannabis Retail Marketing Manager Jobs

Senior Manager, Retail Marketing - Remote

Ethos Cannabis

Website: ethoscannabis.com

Company Overview

Ethos Cannabis currently has interests in the cultivation, processing and dispensing of cannabis in Pennsylvania, Massachusetts, Maryland, Ohio and New Jersey. Today, we are working to combine our interests to create a unified multi-state cannabis company. Our goal is to have a clear and compelling consumer-centric vision focused on helping individuals feel and live better through their experiences with cannabis. Our mission is supported by our relationship with Jefferson Health, a leading academic medical center in the U.S., dedicated to collecting and analyzing valuable real-world data and developing educational initiatives with a focus on patient outcomes and quality of life. Jefferson Health is our Academic Clinical Research Center partner for vertically integrated operations under development in Pennsylvania.

Our principals have significant experience investing in healthcare, consumer products, and regulated markets. We have been actively focused on the cannabis industry since 2015 and have recently added a new partner for Ethos Cannabis who has experience developing and leading a successful and respected cannabis operator in the U.S.

Position Summary/Objective

The Senior Manager Retail Marketing is responsible for leading regional marketing coordinators to implement Ethos Cannabis' marketing initiatives, including external and internal marketing strategies, communications, and maintaining creative alignment to Ethos brand development and aesthetics. The Marketing Manager will oversee all regional marketing and promotion, community events, and other promotional functions in Pennsylvania, Massachusetts, and Maryland. This position will directly support the marketing initiatives of our dispensary and grow/processor locations. We are building a strong ethical and team-oriented culture at Ethos Cannabis and are looking for this position to help lead and implement this vision.

We are seeking a passionate, driven, detail-oriented and collaborative Marketing Manager to provide strategic leadership, direction, and support to the company's marketing initiatives to maximize Ethos Cannabis' sales, margin, and profit, while maintaining a strong customer service focus. The ideal candidate has the ability to adapt to our business model and has demonstrated leadership experience, as he or she will be given significant responsibility over the marketing operations of our business to deliver a best in class and innovative cannabis retail experience. Previous cannabis experience is a plus but not required; however, all candidates should have some familiarity and comfort with cannabis. This role reports directly to the Vice President of Marketing.

Responsibilities

• Consult with the Vice President of Marketing to assess retail marketing needs of the organization
• Support and lead the local marketing coordinators and oversee regionalized social media and targeted email and text campaigns
• Develop quarterly retail marketing strategy and support implementation of plan with peers and direct reports
• Collaborates with manager, peers and/or core retail team to continuously optimize retail marketing strategy
• Collaboration with Trade Marketing and Merchandising, Brand Team, Brand Creative teams will be key to ensure through-the-line success for all retail marketing initiatives
• Collaborate with dispensary staff, management, and Ethos state/market leadership to develop and implement marketing strategies to best serve employees and customers and ensure marketing strategies are effective
• Develop and continually assess Ethos Cannabis' regional retail marketing plans and implement and adjust as needed
• Develop multi-channel marketing approach to effectively target Ethos' key constituents/segments and differentiate Ethos dispensaries from other dispensaries
• Support editorial direction, design, production, and distribution of marketing materials including publications and digital assets to support regional retail efforts includes maintaining marketing assets
• Lead retail marketing campaigns, including direct marketing efforts at targeted channels such as email and mail, print, professional conferences
• Support development of marketing Standard Operating Procedures (SOPs), employee training materials, and brand user guides that are consistent with state regulations
• Represent Ethos Cannabis at cannabis-related conferences and member-based organizations and remain current on latest developments in the cannabis community
• Support coordination of retail activities with the Marketing Coordinators
• Perform other duties and responsibilities related to Ethos Cannabis marketing, as may be assigned
• Collaborate with other functional leaders in developing and implementing a best-in-class customer experience
• Support execution of customer satisfaction surveys and marketing research to improve customer user experience
• Develop market opportunity analysis, competitive intelligence, and strategic positioning to drive customer satisfaction and Ethos Cannabis growth targets
• Manage all aspects of marketing with a customer-first mentality and an intense focus on company culture and ethics, customer service excellence, sales growth, and brand standards

Qualifications

Education:

Minimum of a master's degree in marketing, business, journalism, public relations, or other relevant discipline is required

Work Experience:

• 5-10 years work experience with 5+ years of marketing, communications, or retail experience
• Strong understanding of marketing and demonstrated execution of marketing, communications, and social media activities
• Marketing management experience, which must include managing both marketing initiatives and people, ideally in a retail environment
• Work history that demonstrates stability, progressive responsibility, and willingness to accept new duties

Capabilities and Skills:

• Exceptional team building and people skills and cross-functional collaboration skills
• Strong creative, strategic, analytical, metrics-driven, and organizational skills
• Customer-oriented mindset
• Outstanding communication skills, including written, spoken, and presentation, with the ability to deliver a clear, concise message to a diverse audience
• Experience managing the design and production of print materials and publications and with managing print vendors
• High level of integrity and a strong work ethic
• Exceptional willingness to be a hands-on manager and fill gaps to accomplish business objectives
• Proficiency in Microsoft Office
• Ability to develop, analyze, and interpret key performance metrics, as well as manage a marketing budget and ROI on marketing spend
• Strong problem-solving skills including anticipatory thinking and the ability to work well under pressure while maintaining a calm composure
• Demonstrated ability to work comfortably and effectively within a diverse, multicultural, multigenerational environment

Other Requirements:

• Extended time sitting, walking, bending, and reaching is possible.
• Must pass stringent background test requirements of Pennsylvania, Massachusetts, and Maryland.
• Periodic travel to various retail and grow/processor sites in Pennsylvania, Massachusetts, and Maryland.

Compensation:

This position is classified as Exempt and is not eligible for overtime pay.

Ethos Cannabis is an equal opportunity employer and does not discriminate in the recruitment, selection, or advancement of employees on the basis of race, sex, color, national origin, creed, age, religion, marital status, disability, political affiliation, or on any other basis prohibited by law.

Employment opportunities shall be provided for applicants with disabilities and reasonable accommodation(s) shall be made to meet the physical or mental limitations of qualified applicants or employees.

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The ideal candidate will be responsible for contributing to and executing on our Retail marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have experience in driving customers into a Retail Storefront, advanced competency working with CPG brands, strong marketing background with an emphasis on creating successful Retail promotions, excellent communication skills and attention to detail.

Responsibilities

Define and execute the marketing and communication activities according to our marketing plan
Coordinate all marketing activities to generate leads
Collaborate with other teams to promote offerings
Inform clients and prospects of products and services through creative marketing strategies
Track performance of all marketing campaigns

Qualifications

Bachelor's degree or equivalent experience
5+ years' experience in marketing
Ability to multi-task
Strong verbal, written, and organizational skills

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:

Work Location: One location

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summary

$41,600 - $52,000 per year

permanent

high school

category
office and administrative support occupations
reference
AB_4068987

Would you say you have experience providing world class customer service? We have a local Cannabis company that is in need of someone with your expertise. This is a high volume and fast paced environment where you will be working off of 2 computer screens and will be required to multi-task efficiently. You will follow up with customers via phone, email and fax to retrieve any necessary information.
salary: $41,600 - $52,000 per year
shift: First
work hours: 8 AM - 4 PM
education: High` School
Responsibilities

• Ideate, develop, pitch and flawlessly execute innovative, customer-engaging campaigns that drive action across business KPIs


• Manage retail promotional execution, staff education, tracking and reporting – ensuring proper sell-through of campaigns across all retail mediums


• Own staff education of campaigns including sell-through strategy and positioning


• Expand retail merchandising efforts across in-store, e-commerce and delivery business units


• Work with cross-functional teams as we expand digital commerce platforms, funnels and fulfillment


• Coordinate with purchasing department on marketing calendar, launch plans and innovation to drive customer engagement


• Manage and monitor digital presence, such as website, Leafly, Weedmaps, Yelp, etc.


• Develop internal campaigns to reinforce the Airfield mission and values with retail staff

Skills

• Operations - Retail
• Retail Sales
• Stock Management
• Oversee accounting functions
• Managing
• Decision Making
• Answering Phones
• Marketing Communications
• CREATIVE MARKETING

Qualifications

• Years of experience: 3 years
• Experience level: Experienced

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.

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The Company

Juva Life is a fully integrated cannabis company. Founded by pioneers in the science and industry of cannabis and guided by a team of highly-acclaimed medical professionals, Juva brings a higher level of information, truth and transparency to the marketplace.

Position Description:

(Cannabis experience is a MUST)

The Retail Marketing Manager will be in charge of developing, communicating, and assessing Juva’s retail marketing strategy for all locations and across all channels. This will include all areas of retail marketing such as product sales, brand relations, creative design, website management, SEO, company merchandise, social media networking, e-mail/SMS targeting, storefront displays, and event planning. This role will look to provide a well-executed marketing plan aimed at both new customer acquisition as well as customer retention built around customer service rather than constant markdowns to build value. This is an amazing opportunity for someone looking to work alongside long-time industry experts and help take Juva to the next level!

RESPONSIBILITIES:

• Manage Juva’s social media retail presence and explore ways to improve reach and reputation through ongoing collaboration with retail brand providers.
• Coordinating promotional branded inventory (SWAG) and developing effective usage strategies to enhance our brand experience.
• Creating digital banner ads to be used on both our ShopJuva website and third-party listings (eg – Weedmaps).
• Producing weekly marketing messages via SMS, email, and social media in line with current sales objectives, known regulatory roadblocks, and company brand guidelines.
• Developing automated communication flows to engage customers aimed at increasing retention rates.
• Compose bi-weekly blog posts highlighting industry trends and featured products to boost website SEO.
• Assessing local events for Juva to reach target markets. Includes coordinating an event team to ensure proper setup, staffing, and execution of the event.
• Working with the Merchandise Coordinator to ensure successful turnover of all merchandise in line with company guidelines.
• Develop an engaging loyalty program focused on customer referrals while also using our point-based system to promote products and services.
• Ensuring 5-star reputation on third-party websites, overseeing company responses to all customer inquiries and reviews.
• Track and measure marketing analytics and present findings to the executive team.
• Engage with team members at all levels to drive marketing initiatives and increase success rates.
• Produce in-store signage for our new retail location set to open in Redwood City.

QUALIFICATIONS:

• Personal knowledge of various cannabis products (required).
• Available to work varied hours/days, including late nights, weekends, holidays, and/or events (required).
• The ability to make rapid decisions in a high-pressure environment.
• Excellent communication, social, and organization skills.
• High expectations for success – always pursuing perfection!
• Outgoing personality with a creative mindset.
• Strong business sense and proven ability to boost retail sales.

Education / Experience / Other:

• Bachelor’s degree in Business (or equivalent)
• Some retail experience is preferred.
• Graphic design experience using Adobe Photoshop or a similar program.
• Experience in web editing is a bonus. (WordPress)
• Must be able to travel to retail locations as needed (1-2x per month).
• Must be a minimum of 21 years of age.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Evening shift
• Monday to Friday
• Overtime
• Weekend availability

Supplemental pay types:

• Tips

Ability to commute/relocate:

• Redwood City, CA 94063: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Work Location: One location

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Job Description:
Retail Sales and Marketing Manager
Create effective plans and strategies to help increase the awareness of a company’s products and services to a new audience using different media platforms.
Manage, plan, and implement retail social media strategies.
Be responsible for developing different marketing tactics, understanding the customer base, and utilizing various tools to increase sales and drive traffic to the retail locations.
Ability to investigate the market with all the information and summarize all the data in the draft reports.
Possess a vast understanding of the cannabis retail inventory and ability to determine what items will perform well in the market.
Coordinate with the inventory manager to purchase new inventory within a given budget and create a marketing strategy to leverage sales based on current inventory.
Coach team to cross sell and up sell products.
You also have to keep yourself updated with the industry and provide all the educational opportunities for the staff. You will have to read the publications and maintain professional networks in the market to assist and leverage the best wholesale pricing.
Job Responsibilities:
3 to 5 years of experience working in the same role with the results of the most successful projects and campaigns.
Have the ability to work under pressure.
Must possess data analysis skills.
Experience utilizing Sprout, SpringBig, I heart Jane, Weedmaps and other Retail
You should also understand and follow the company’s policies.
Experience managing staff.
Experience understanding sales trends.
Must be a strong communicator to represent your implementation plan with the team.
Must possess excellent creative thinking skills to help the brand stand out from the crowd.
Ability to utilize Adobe Photoshop and other platforms to edit media content.

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Job Overview: SLANG Worldwide is looking for a Retail Marketing Manager to help oversee and coordinate Marketing activities for its retail dispensary locations in both Vermont and New Jersey. This person will be responsible for developing, planning and executing all Marketing activities that happen within our dispensaries, with our brand partners and out in our community. This position will be the primary point of contact for all retail Marketing activities but will also coordinate brand marketing activities for our in-house brand portfolio and 3rd party brand partners. From strategy, planning, and implementation this person will oversee all Marketing activity for our retail stores and brand portfolio in the Northeast region of the country. This role will be responsible for overseeing promotional marketing activity, in-store merchandising, community outreach and events and brand partner programs all on-time and on-budget. The person in this position should be extremely organized and a strong communicator to be able to coordinate and collaborate with our brand partners, community partners and cross-departmentally to ensure strong alignment and ROI for all Marketing activities. Strong self-direction, attention to detail, along with strong & concise communication skills are also a must for success in this position.

Primary Responsibilities:

• STRATEGIZE: Work closely with retail teams to determine promotional and customer marketing activities to drive sell-through in-store and external marketing activities to bring new customers into our retail dispensaries.
• COORDINATE: Work with retail teams and brand partners to execute effective in-store marketing activities from in-store merchandising to vendor programming. Additionally, coordinate with local members of the community to activate our brands in the markets we operate in - including events, advertising, volunteer efforts and more.
• MEASURE: Identify & monitor benchmarks for success and identify Marketing opportunities that have measurable, ROI positive results.

Skills & Qualifications:

• Bachelor's degree
• 3-5 years’ experience in retail and/or brand marketing
• Interpersonal communication skills, written and verbal communication, organizational skills, project management skills must all be strong.
• Must be capable of working in a fast-paced, team environment with minimal direct supervision and the ability to adhere to aggressive deadlines
• Ability to manage across multiple projects
• Ability to learn quickly
• Managerial aptitude
• Must be willing to travel up to 25% of the time

Bonus Points:

• Experience working in cannabis
• Strong writing skills

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We are

Fluence creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. We are a leading supplier in the global cannabis market and are committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers.

Fluence is a business unit of Signify, the world leader in lighting. Together we are passionate about improving the interaction between light and life. We partner with leading research organizations worldwide to better understand the critical role light plays in every facet of cannabis and food production, from plant quality and spectrum sensitivity to top-line performance metrics like yield and consistency.

Your opportunity

We’re looking for a Retail Marketing Manager to join our Marketing Team in Austin, TX You’ll be responsible for developing and overseeing the plans for specific retailer channel.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

• Developing and overseeing the plans for specific authorized retailer channel within the organization.

• Implementing retail campaigns in order to expand market share and pursue aggressive growth targets and beat the competition.

• Ensure all product launches for retail have shelf ready packaging, launch promotions and traffic driving promotions for the stores.

• Overseeing day to day AR marketing programs in both local and international markets.

• Create and deliver retail playbook, merchandising, collateral, sales tools specific to retailers’ needs.

• Provide specific product marketing requirements for retail to product marketing supporting all channels of marketing for retailers, ie social media, events, etc.

• Manage online portal content for customer point of sale

What you’ll need

• Bachelors’ degree in Marketing preferred.

• 5+ years retail marketing experience in a technology driven company. Retail would include brick and mortar and channel distributors.

• Proven track record of the creation or considerable expansion and successful execution of a global retail marketing plan. Be able to demonstrate past experience.

• Demonstrate experience in retail packaging, driving traffic programs, product launch programs and key best practices to drive successful retail programs.

• Ability to deliver results in a dynamic, fast growing environment while working well within cross-functional team environments.

• Strong organizational and project management skills. Strong collaborative skills. Self-starter creative, ability to get things done with little direction.

Must be legally authorized to work in the United States without current or future company sponsorship needs.

What you’ll get in return…

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!

Who we are

Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.

We’re operating in 74 countries with 32,000 people worldwide.

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Company Description

As the leading cannabis multi-state operator (MSO), AYR Wellness is on a journey to be a force for good; and it all starts with our belief in the power and potential of the plant.

We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward. We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.

Join us as we create wonder together.

Job Summary

Ayr Wellness is looking for a highly creative, forward-thinking Retail Marketing Manager to support retail and brand-specific marketing initiatives at the local level. In this role, the Project Manager / Regional Marketing Manager is responsible for working directly with the Region Marketing Director to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data-driven approach to customer relationship management.

Duties and Responsibilities

• Maintain overall project planning calendar and master timeline for marketing and research, including key events, milestones and deliverables.
• Managing and supervising marketing projects from beginning to end.
• Organize assets and ensure each party has correct assets at time of need
• Keep marketing calendars up to date, and forward looking. Create content as needed, and review in timeline manner with upper management.
• Manage print contractors and other promotional vendors.
• Tactically organize promotional activities for new product and service launches
• Create and manage surveys, behavioral and market research, and competitive analysis
• Guide the flow of work and information through internal teams (design, editorial, production, programming). Ensuring each team has what they need.
• Drive team productivity by optimizing marketing processes and efficiently managing resources to balance workload
• Manage retail brand elements across regional retail locations, prioritizing consistency and convenience

Qualifications

• Proven working experience in retail marketing
• Experience in optimizing landing pages and user funnels
• Project management skills, with experience running large scope projects with cross over departments
• Cannabis experiences a bonus, but not required
• At least 3 years of experience in marketing, project management and/or retail marketing experience

Education

• Equivalent combination of work/education experience accepted

Experience

• 2-6 years

Working conditions

This job operates in a professional office environment. This role routinely uses standard equipment such as computers, phones, photocopiers and filing cabinets.

• Occasional travel to dispensaries/manufacturing facility may be required.

Physical requirements

This is largely a sedentary role; however, some filing is required. This would require the ability to move files, open filing cabinets and bend or stand as necessary.

• Frequently communicates with employees, supervisors and co-workers regarding HR related inquiries. Must be able to exchange absolute information.
• Constant movement and use of hands/fingers and limbs; this position requires good manual dexterity, coordination and stamina.
• Must be able to inspect documents and identify errors.
• Occasional lifting, positioning or moving items up to 15 pounds.

$65,000 Annually
(2-6 Years of Experience)

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it wouldn’t be possible without our exceptionally talented team. We’re proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion.

Diversity and inclusion are essential to pursuing our vision for the future, and we believe that our success is dependent on building a truly equitable, collaborative, and inclusive team. One that reflects the diversity of the communities that we serve.

In addition to a generous benefits package, and unparalleled career opportunities, as an employee at Ayr Wellness, you can expect to be provided with industry-leading training which will offer you an in-depth insight into the wonderful world of cannabis.

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The Fire Station, LLC

The Fire Station (TFS) operates as a series of Marijuana Retail Facilities within the Upper Peninsula of Michigan. TFS holds valid state and municipal operating licenses and strives to exceed compliance standards at the highest level. Beginning in 2019 with less than ten employees, our business is now growing rapidly and welcomes new employees who are interested in a career in the cannabis industry. As a Marijuana Retail Facility, our operations involve welcoming customers 21 + years of age into our facility to view and purchase high quality marijuana products. A team of employees all work together to provide customers with top notch customer service and cannabis knowledge to aid them in their cannabis experience.

Job Title: Retail Marketing Coordinator / Manager

Job Description:

The Retail Marketing Coordinator / Manager is responsible for the production, execution, and continuous improvement of The Fire Station Cannabis Company’s retail marketing channels. The Coordinator / Manager will oversee marketing efforts across the company’s online menus and profiles, in each TFS retail location, and more. The person in this role will play an important role in setting and executing company wide sales and special offers.

Minimum qualifications: (Coordinator)

• A bachelor’s degree in business, marketing, public relations, or similar field
• A minimum of one year full-time or equivalent experience working in a marketing field
• Exceptional verbal and written communication skills
• Ability to creatively problem solve

Minimum qualifications: (Manager)

• A minimum of three years experience working in a retail marketing setting
• Experience creating and/or communicating company sales to various customer segments
• Experience with creating content using the Adobe Creative Suite or Canva
• High familiarity with marketing analytics platforms such as Google Analytics

Preferred qualifications:

• Retail marketing experience
• Experience managing retail marketing activities in competitive markets

Job responsibilities:

Frequency

Description

Daily

Oversee the quality, consistency and overall appearance of TFS retail shopping menus. Update content and imagery regularly to reflect product updates, price adjustments, and special offers.

Daily

Coordinate TFS’ product specials and discounts program with the goals of driving revenue, acquiring new customers, and creating repeat customers for the company’s medicinal and recreational customer segments.

Weekly

Keep retail operations up-to-date on weekly sales and/or special promotions through providing them with timely, consistent information.

Weekly

Gather feedback from retail teams and TFS data sources in an effort to gauge promotion effectiveness. Use gathered data to continually improve TFS promotions and special offers.

Weekly

Work closely with the inventory team to identify products to include in weekly, monthly, or special case promotions

Daily

Drive membership and engagement in TFS’ loyalty and refer a friend programs through contributing to an engaging and enjoyable purchase experience.

Weekly

Assist with developing and deploying signage for TFS retail locations, including but not limited to digital screens, printed displays, and permanent facility signage.

As Needed

Place orders for TFS employee business cards, envelopes or other stationary.

Weekly

Work with the marketing team to identify opportunities to improve TFS product offerings and the overall shopping experience for customers

As Needed

Other duties as assigned

Work Environment

• State & Municipal Law - TFS operates in full compliance with all rules and regulations enforced by the State of Michigan’s Department of Licensing and Regulatory Affairs (LARA) and Marihuana Regulatory Agency (MRA). Further, TFS operates in full compliance with the rules and regulations of each municipality they are located within. To operate in compliance with such rules and regulations, employees are required to follow all policies created and enforced by and within TFS facilities.
• Prolonged periods sitting at a desk and working on a computer

Job Requirements

• Must be at least 21 years of age
• Must have NO felony convictions
• Background Check
• Valid form of identification

Work Schedule

• Full time (40+ hour work week)
• Flexible hours but usually within the hours of 8 am - 6 pm M-F

Classification

Exempt

Salary/Wage & Benefits

TFS offers enrollment into Health, Dental and Vision insurance packages through TFS, provided by Blue Cross Blue Shield. Employees are eligible if they are full time employees who have been employed for 90 days or more. Other benefits are offered to both PT and FT employees.

Compensation

Salary commensurate with experience and educational background.

EOE Statement

TFS is committed and proud to be an equal opportunity employer. TFS does not discriminate against race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or veteran status of any qualified applicant. TFS is fully compliant with all fair employment practices and strives to create a diverse work environment.

Job Type: Full-time

Salary range:

Coordinator: $40,000-$45,000

Manager: $50,000-$55,000

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A new cannabis company based in West Los Angeles is seeking to hire a highly motivated Retail Marketing Manager.

Key Job Accountabilities

? Manage the planning and implementation of merchandising strategies.

? Implementation of Retail & Key Account Planograms

? Source & identify reliable vendors who can successfully fulfill product needs at the best price

? Creating eye-catching store layouts that showcase the brand and aesthetic of the company.

? Tracking inventory movement and systematically introducing promotions, sales, price changes, etc.

? Identifying trends and monitoring supply and demand.

? Collaborating with the marketing department to brainstorm new projects, campaigns, and promotional ideas.

? Interpreting sales reports and providing feedback on how to improve figures and customer engagement.

? Analyzing product performance & sell-through tracking on a monthly/seasonal basis

Requirements & Qualifications

? You have a degree in Marketing, Business Administration or a related field.

? You have prior experience within Merchandising.

? You possess strong negotiation skills and can arrive at win-win solutions with partners.

? You have strong communication & interpersonal skills.

? You have strong analytical skills and are comfortable dealing with numerical data.

? You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

? Travel up to 50%.

ABOUT US

FoundryWorks is a platform and brand portfolio that exists to build and support the most important brands in cannabis while building deep, high-value relationships with consumers through unparalleled product excellence and an industry-disrupting media architecture.

We believe that cannabis can be revolutionary for societal well-being, and that it is our collective responsibility to impact change. We believe that the best cannabis brands are yet to be created, and our platform aims to support growth and prosperity at this incredible moment in our emerging industry.

WHAT WE OFFER

If you want the fun and feel of a start-up company, but the solid management and resources of an established business, our organization may be the place for you.

? We offer a comprehensive and generous benefits package to full time employees

? Competitive compensation package supported by market data

? 100% employer paid health benefits for certain selected PPO plans (with leading National provider) for employees + 50% cost sharing for employee’s dependents

? Generous paid time off and holiday schedule

? Flexible, hybrid work environment that allows you to work onsite and from home

? Ongoing learning and development opportunities for you to grow and prosper professionally

? Ample opportunities for upward mobility that will fast track your career

? Supportive and collaborative work environment and colleagues

? People centric culture supported by upper management

? Community, belonging and comradery

EQUAL OPPORTUNITY EMPLOYER

FoundryWorks is an equal opportunity employer that celebrates, supports and promotes diversity and inclusion. We are committed to providing equal employment opportunities to all Employees and applicants for employment without regard to race, religion, color, sex, gender, sexual orientation, marital status, age, citizenship, national origin, disability, or any other protected classification. This policy extends to all aspects of employment opportunity including hiring, compensation, benefits, promotion, transfer, layoff, recall, reduction in force, termination, retirement, placement, training and all other privileges, terms, and conditions of employment.

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We are looking for a talented Social Media Marketing Manager to administer our social media accounts. You will be responsible for creating original content (text and video), managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media marketing manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement on all platforms!

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts and maintain aesthetic (e.g. Facebook, Instagram, TikTok)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Skills

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to manage 3+ accounts at once
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills

Benefits

• Startup atmosphere
• Ability to create your own marketing strategy and build your portfolio
• No two days are the same; great work variety
• Exciting work hard, play hard culture
• Work with like-minded business professionals
• Travel opportunities
• Free products

Location:

Greater Bowling Green Area

Job Type: Full-time

Pay: $19.00 - $26.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Franklin, KY 42134: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: Multiple Locations

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

A new cannabis company based in West Los Angeles is seeking to hire a highly motivated Retail Marketing Manager.

Key Job Accountabilities

? Manage the planning and implementation of merchandising strategies.

? Implementation of Retail & Key Account Planograms

? Source & identify reliable vendors who can successfully fulfill product needs at the best price

? Creating eye-catching store layouts that showcase the brand and aesthetic of the company.

? Tracking inventory movement and systematically introducing promotions, sales, price changes, etc.

? Identifying trends and monitoring supply and demand.

? Collaborating with the marketing department to brainstorm new projects, campaigns, and promotional ideas.

? Interpreting sales reports and providing feedback on how to improve figures and customer engagement.

? Analyzing product performance & sell-through tracking on a monthly/seasonal basis

Requirements & Qualifications

? You have a degree in Marketing, Business Administration or a related field.

? You have prior experience within Merchandising.

? You possess strong negotiation skills and can arrive at win-win solutions with partners.

? You have strong communication & interpersonal skills.

? You have strong analytical skills and are comfortable dealing with numerical data.

? You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

? Travel up to 50%.

ABOUT US

FoundryWorks is a platform and brand portfolio that exists to build and support the most important brands in cannabis while building deep, high-value relationships with consumers through unparalleled product excellence and an industry-disrupting media architecture.

We believe that cannabis can be revolutionary for societal well-being, and that it is our collective responsibility to impact change. We believe that the best cannabis brands are yet to be created, and our platform aims to support growth and prosperity at this incredible moment in our emerging industry.

WHAT WE OFFER

If you want the fun and feel of a start-up company, but the solid management and resources of an established business, our organization may be the place for you.

? We offer a comprehensive and generous benefits package to full time employees

? Competitive compensation package supported by market data

? 100% employer paid health benefits for certain selected PPO plans (with leading National provider) for employees + 50% cost sharing for employee’s dependents

? Generous paid time off and holiday schedule

? Flexible, hybrid work environment that allows you to work onsite and from home

? Ongoing learning and development opportunities for you to grow and prosper professionally

? Ample opportunities for upward mobility that will fast track your career

? Supportive and collaborative work environment and colleagues

? People centric culture supported by upper management

? Community, belonging and comradery

EQUAL OPPORTUNITY EMPLOYER

FoundryWorks is an equal opportunity employer that celebrates, supports and promotes diversity and inclusion. We are committed to providing equal employment opportunities to all Employees and applicants for employment without regard to race, religion, color, sex, gender, sexual orientation, marital status, age, citizenship, national origin, disability, or any other protected classification. This policy extends to all aspects of employment opportunity including hiring, compensation, benefits, promotion, transfer, layoff, recall, reduction in force, termination, retirement, placement, training and all other privileges, terms, and conditions of employment.

Apply for this job with FW Brands LLC

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job Summary:

The Retail Marketing Manager for Zen Leaf Dispensaries is a highly organized, detail-oriented individual who has excellent communication skills—both written and verbal—who is in direct contact with store-level management at all locations throughout the nation. This individual must have the confidence to take initiative by reaching out to various departments across the organization to iron out each store's specific retail experience. The ability to work on multiple projects concurrently is crucial to keep up with the fast-paced, ever-evolving cannabis industry. This role requires a keen eye for design—both graphic as well as interior—and merchandising to ensure all retail locations meet Zen Leaf's brand standards.

Responsibilities:

• Consistently utilize and manage project management platform
• Review and source Paid Media opportunities on a state-specific basis
• Coordinate with retail and procurement teams to ensure timely and effective marketing campaigns.
• Track and analyze retail performance metrics to make data driven recommendations for programs and strategies
• Identify low performing stores, evaluate pain points and problem areas, develop marketing plan to recoup performance & reinstate positive sales trajectory
• Review creative collateral for in-store use
• Ideate new marketing initiatives based on seasonality, new product launches, special events, etc.
• Develop marketing strategy to launch campaigns at a store and regional level

Requirements:

• Bachelor's degree in marketing, business management, or design fields strongly desired
• 2-5 years work experience in project management, marketing, or retail
• Experience in retail, cannabis, or CPG industries strongly desired
• Experience with Microsoft, Adobe suite, and Project Management platforms
• Must be able to successfully register with the state's cannabis commission as an agent

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment:

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

EEO Statement:

We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets and our communities.

Apply for this job with MÜV

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job Summary:

The Retail Marketing Manager for Verano is a highly organized, detail-oriented individual who has excellent communication skills—both written and verbal—who is in direct contact with store-level management at all locations throughout the nation. This individual must have the confidence to take initiative by reaching out to various departments across the organization to iron out each store's specific retail experience. The ability to work on multiple projects concurrently is crucial to keep up with the fast-paced, ever-evolving cannabis industry. This role requires a keen eye for design—both graphic as well as interior—and merchandising to ensure all retail locations meet Zen Leaf's brand standards.

Responsibilities:

• Consistently utilize and manage project management platform
• Review and source Paid Media opportunities on a state-specific basis
• Coordinate with retail and procurement teams to ensure timely and effective marketing campaigns.
• Track and analyze retail performance metrics to make data driven recommendations for programs and strategies
• Identify low performing stores, evaluate pain points and problem areas, develop marketing plan to recoup performance & reinstate positive sales trajectory
• Review creative collateral for in-store use
• Ideate new marketing initiatives based on seasonality, new product launches, special events, etc.
• Develop marketing strategy to launch campaigns at a store and regional level

Requirements:

• Bachelor's degree in marketing, business management, or design fields strongly desired
• 2-5 years work experience in project management, marketing, or retail
• Experience in retail, cannabis, or CPG industries strongly desired
• Experience with Microsoft, Adobe suite, and Project Management platforms
• Must be able to successfully register with the state's cannabis commission as an agent

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment:

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

EEO Statement:

We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets and our communities.

Apply for this job with Verano

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Gage Cannabis, Co (USA) is on a mission to become the leader in the cannabis segment for Cultivation, Processing and Provisioning. We strive for the highest standards in social responsibility and ethical business practices. The company's world-class cannabis team produces indoor cannabis that is hydroponically grown in small batches with a focus on premium quality.

RESPONSIBILITIES

• Tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring all marketing material is in line with our brand identity
• Responsible for all aspects of Brand Management – engage customers / consumers and build brand equity across Social, Digital, Website development, grassroots events locally and all relevant platforms to allow maximum reach
• Oversee a team of marketing specialists
• Own creative development for packaging and digital content
• Support innovation by creating successful launch campaign for new products
• Participate in pricing strategies to meet market and profitability goals.
• Work with sales team to ensure branding messages are clear and aligned
• All other duties as assigned

QUALIFICATIONS

• B.S. / B.A. degree in Marketing required
• Proven work experience as a Marketing Manager, in Retail preferred
• Strong brand building foundation is a must
• Demonstrable experience designing and implementing successful marketing campaigns
• Strong leadership skills with a talent for conflict resolution
• Excellent collaboration and communication skills
• Strong analytical and project management skills
• Strategic mindset, with the ability to make difficult decisions
• Proven ability to work in a fast-paced environment
• Strong relationship building skills
• Strong customer service orientation
• “Hands On” management style

Full Time, Salary Exempt: Salary based on experience and successful interview; full benefits and great growth opportunities
Gage USA is an Equal Opportunity Employer and is committed to conduct all its activities in a barrier-free and inclusive manner. We thank all candidates for their interest in Gage USA; however, only successful applicants will be contacted for an interview.

Location: 888 West Big Beaver RoadSuite 800, Troy, MI 48084

Job Type: Full-time

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The Retail Marketing Manager will be actively involved in or have complete ownership of outputs which deliver towards the marketing team objectives. Reporting to the Head of Marketing, the Retail Marketing Manager will work with the marketing team to raise the awareness & profile of the company, bring new consumers into the retail outlet, and to support the other members of the management and marketing teams. The successful candidate will be working in a fast moving and exciting working environment and within an experienced, enthusiastic, and supportive team. The role has enormous scope, and there are opportunities to take ownership and full responsibility for various marketing activities once capabilities have been proven. The successful candidate will be someone that is looking for a long -term marketing career and will possess the following knowledge, skills, and abilities:

• Coordinate all day-to-day marketing activities at the store level, across multiple locations.
• Assist in the production of marketing materials and facilitate the development of regular communications with team, internal departments, suppliers, and agencies.
• Coordinate various promotional activities including the creation of marketing materials, daily text message campaigns, email campaigns, cross -category promotions, retailer initiatives, and consumer events.
• Coordinate and manage influencer campaigns, advertising campaigns and product reviews.
• Manage regular updates of our websites in coordination with the Director and web development team.
• Manage social media planning and implementation.
• Work with SEO team to ensure proper web presence.
• Assist in the management of promotional items purchasing and invoicing.
• Manage imagery creation for new and existing products, and the output to customer facing platforms.
• Coordination with corporate marketing team on newsletter creation and management, focused on outlining promos and special deals.
• Participate in the creative process and ideation for retail promotions, in -store events, community events, vendor partnership programs, etc.
• Manage a local events calendar to ensure the dispensary has promotions and marketing initiatives set in advance for appropriate event opportunities. This includes set up and breakdown of onsite and offsite events that the dispensary participates in.
• Coordination with and strategy development for brand ambassador team and pop-up events, both onsite and offsite.
• Local business outreach to create joint marketing initiatives with businesses in the area.
• Facilitate planning in order to identify and establish marketing and outreach opportunities within the local community based on goals, identified CSR/DEI opportunities, and other factors.
• Monthly “secret shopper” analysis of competitor dispensaries in the area to compare brands, product mix, pricing and best practices.
• Work with community partners on a range of marketing and outreach activities to increase brand awareness and drive traffic to all company dispensaries.
• Identify trends and insights with local consumers and their cannabis needs to leverage in local marketing initiatives and content.
• Collate all content details like dates, times, photography and copy related to local launches and happenings for use in creative assets, such as: new flower strain drops, new product launches, community events, sponsorships, retail grand openings, etc.
• Ensure local initiatives are properly planned for and scheduled across key marketing channels such as social media, influencers, email, SMS.
• Participation in marketing team weekly meetings.
• Other projects/tasks, as requested by direct manager.
• Must be willing and able to work a flexible schedule as the business needs demand, including evenings, weekends, holidays, and special events.

Key Competencies:

• Functional Acumen – Consistently shows comprehensive knowledge, skills, and abilities in the functional area(s) for which they are responsible, and understands the fit with overall business goals
• Emotional Intelligence - Consistently executes the four (4) principles of EQ (i.e., self-awareness, social awareness, self-management, relationship management)
• Intellectual Agility - Consistently evaluates challenges and opportunities from a variety of angles, taking in multiple inputs, and arrives at reasonable business decisions
• Collaborate - Consistently maintains effective teaming relationships with internal parties, and as applicable, external parties
• Dependable - Can be consistently trusted to execute their job responsibilities on-time and within scope, and meets or exceeds targeted business results
• Upholds Company Values - Consistently role-models and supports execution of the Company core values

Qualifications:

• Bachelor’s Degree in Marketing or related degree or equivalent.
• Minimum of 3-5 years related work experience
• Have a good understanding of marketing, advertising, SEO, and other related fields.
• Creative, has an enthusiastic approach to marketing.
• Excellent copyediting, and copywriting skills
• Personable, approachable person with excellent communication skills.
• Team player and with a flexible, hands -on approach.
• Strong initiative and self -motivation skills.
• Capable of self -managing. Ability to prioritize, plan and organize is vital
• Competent skills in Google Suite, Microsoft Suite, social media planning tools, basic WordPress updating and light web -based graphic design tools.
• Prior cannabis experience is required
• Most importantly, the successful candidate will have a hunger to learn and develop themselves further in a Marketing career.
• Every job applicant must pass a comprehensive background check, including the mandates of the Massachusetts Cannabis Control Commission. A job offer issued before the completion of a background check shall be contingent upon a positive result. A negative background check result may lead to the withdrawal of the job offer.

Working Conditions/Physical Demands:

• Minimum of 21 years of age.
• Possess valid driver’s license or state ID.
• Access to transportation.
• Must pass all required background checks and badging requirements
• Must be and remain compliant with all legal or company regulations for working in the cannabis industry
• Must be able to lift, carry and balance up to 30 pounds (100 pounds with assistance).
• This job function may include walking, standing and/or sitting for extended periods of time, as well as stooping, bending over and/or crouching.

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.

TILT is an Equal Opportunity Employer Committed to DEI. All qualified job applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to fostering diversity and leveraging the value of diversity with equity and inclusion.
For Company information, visit: www.tiltholdings.com

Location: 30 Mozzone Boulevard, Taunton, MA 02780

Job Type: Full-time

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Job detailsJob TypeFull-timeFull Job Description

Project Manager / Retail Marketing Manager

Ayr Wellness is looking for a highly creative, forward-thinking Project Manager / Regional Marketing Manager to support retail and brand specific marketing initiatives at the local level. In this role, the Project Manager / Regional Marketing Manager is responsible for working directly with the Region Marketing Director to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data driven approach to customer relationship management.

RESPONSIBILTIES

• Working with the Regional Marketing Director to create a regional retail marketing strategy and mapping out the tasks needed to implement that strategy.
• Maintain overall project planning calendar and master timeline for marketing and research, including key events, milestones and deliverables.
• Managing and supervising marketing projects from beginning to end.
• Organize assets and ensure each party has correct assets at time of need
• Keep marketing calendars up to date, and forward looking. Create content as needed, and review in timeline manner with upper management.
• Manage print contractors and other promotional vendors.
• Tactically organize promotional activities for new product and service launches
• Create and manage surveys, behavioral and market research, and competitive analysis
• Guide the flow of work and information through internal teams (design, editorial, production, programming). Ensuring each team has what they need.
• Drive team productivity by optimizing marketing processes and efficiently managing resources to balance workload
• Manage retail brand elements across regional retail locations, prioritizing consistency and convenience

QUALITIFCATIONS

• Must be able to thrive in a fast-paced, quick-changing environment
• Self-starting, forward thinking idea generator with entrepreneurial spirit
• Fully engaged, team player with excellent communication skills
• Knowledge of market research practices and techniques
• Project management skills, with experience running large scope projects with cross over departments
• Cannabis experience a bonus, but not required
• At least 3 years of experience in marketing, project management and/or retail experience

Position is full time.

ABOUT AYR WELLNESS

Ayr Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator, focusing on high-growth markets. With anchor operations in Massachusetts, Nevada, Pennsylvania, Ohio, Arizona, Florida and New Jersey, the company cultivates and manufactures branded cannabis products for distribution through its network of retail outlets and through third-party stores. Ayr strives to enrich and enliven consumers’ experience every day – helping them to live their best lives, elevated.

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Job detailsJob TypeFull-timeFull Job Description

Project Manager / Retail Marketing Manager

Ayr Wellness is looking for a highly creative, forward-thinking Project Manager / Regional Marketing Manager to support retail and brand specific marketing initiatives at the local level. In this role, the Project Manager / Regional Marketing Manager is responsible for working directly with the Region Marketing Director to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data driven approach to customer relationship management.

RESPONSIBILTIES

• Working with the Regional Marketing Director to create a regional retail marketing strategy and mapping out the tasks needed to implement that strategy.
• Maintain overall project planning calendar and master timeline for marketing and research, including key events, milestones and deliverables.
• Managing and supervising marketing projects from beginning to end.
• Organize assets and ensure each party has correct assets at time of need
• Keep marketing calendars up to date, and forward looking. Create content as needed, and review in timeline manner with upper management.
• Manage print contractors and other promotional vendors.
• Tactically organize promotional activities for new product and service launches
• Create and manage surveys, behavioral and market research, and competitive analysis
• Guide the flow of work and information through internal teams (design, editorial, production, programming). Ensuring each team has what they need.
• Drive team productivity by optimizing marketing processes and efficiently managing resources to balance workload
• Manage retail brand elements across regional retail locations, prioritizing consistency and convenience

QUALITIFCATIONS

• Must be able to thrive in a fast-paced, quick-changing environment
• Self-starting, forward thinking idea generator with entrepreneurial spirit
• Fully engaged, team player with excellent communication skills
• Knowledge of market research practices and techniques
• Project management skills, with experience running large scope projects with cross over departments
• Cannabis experience a bonus, but not required
• At least 3 years of experience in marketing, project management and/or retail experience

Position is full time.

ABOUT AYR WELLNESS

Ayr Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator, focusing on high-growth markets. With anchor operations in Massachusetts, Nevada, Pennsylvania, Ohio, Arizona, Florida and New Jersey, the company cultivates and manufactures branded cannabis products for distribution through its network of retail outlets and through third-party stores. Ayr strives to enrich and enliven consumers’ experience every day – helping them to live their best lives, elevated.

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Job detailsSalary$70,000 - $75,000 a yearJob TypeFull-timeNumber of hires for this role1Qualifications

• • Bachelor's (Preferred)

  • Event Marketing: 1 year (Preferred)

  • Retail Marketing: 2 years (Preferred)

Full Job Description

Position: Event Marketing Manager

Department: Marketing

Reports to: CMO

FLSA Classification: Exempt, Full Time

Direct Reports: None

Sweet Flower’s Mission:

Create the industry-leading Cannabis Lifestyle brand of premium retail stores and cannabis goods and related products, with significant consumer appeal, brand awareness and customer resonance.

Job Summary:

The Events Marketing Manager, reporting to the CMO, will be creating and managing all brand events for Sweet Flower, including client and influencer events, store openings, virtual events, new markets as well as help with retail marketing management. This position will be responsible for effective coordination and communication with the HQ and retail teams.

To fulfill this role you have exceptional leadership and communication skills, a deep understanding of event marketing strategy and operations, and validated experience executing best-in-class events. You are passionate about producing eye-opening and unforgettable events. You will drive the strategy, execution, and return on investment of all events produced.

Additionally, you must be able to work at both the strategic level (generating exciting and innovative ideas for growth) and at the tactical level (creating campaigns with merchandising tools, analyzing impact, solving problems and working in store and with the store teams on execution). You must be collaborative and have the team spirit necessary to support others through ideas, best practices and attainment of results.

Duties and Deliverables:

Strategy

• Own and be a strategic thought partner in the development and implementation of the Sweet Flower event strategy

• Continually ideate on strategy evolution and new engagement opportunities for Sweet Flower community, clients, and influencers and brand partners.

• Identify themes for events that correlate to overall brand initiatives and priorities

• Oversee hindsight reporting to key stakeholders; articulate insights, trends, key learnings and opportunities by reviewing past events, soliciting field feedback

• Partner with analytics and merchants to identify sales goals for stores

• Develop and track program KPIs for events clients/influencer/ brand participation/ wrap-up reports.

Communication & Execution Management

• Development and distribution of event calendars

• Brief Creative Team on creative needs (digital/print) needed to support events store initiatives

• Manage communication between Sweet Flower HQ and partners (external and/ or store teams) to ensure all have resources needed to execute

• Oversee all on location logistics and ensure they are thought through and manage

• Coordinate with internal and external cross functional partners to ensure cross-organizational awareness and flawless execution

• Communicate project roadblocks and recommend solutions

• Manage and recruit street teams for field marketing efforts.

• Manage and recruit Brand ambassadors.

Brand Strategy Marketing Partner

• Strong event and brand partnership relationships in: Music, Wellness, Art, Film, Fashion, Food etc.

• Strong brand-marketing relationships, communicating regularly on business-related issues

• Develop a keen understanding of the brands' businesses, priorities and products

• Manage event execution with excellence, ensuring delivery of all brand activation requirement

*

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Self-motivated, intellectually curious, and take ownership of actions.

• Excited to build and adapt to the adventures of working for a rapidly expanding company.

• Ability to think critically and strategically to boost teamwork and communication across teams continually.

• Attention to detail and excellent follow-through.

• A committed team player.

• Ability to function in a fast-paced environment while maintaining focus and control of workflows while to consistently produce high-quality and measurable results.

• Passionate, excited, and a “can do” positive attitude.

• Ability to multi-task and manage competing priorities, can triage appropriately and apply critical thinking to solve problems.

• Comfortable with ambiguity and open to collaborative environments.

• Comfort using and/or learning reporting tools like Google Analytics, SpringBig, Mailchimp

Work Environment and Physical Demands:

This job operates in a corporate office environment. While performing the duties of this job. This role typically works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office. The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to and occasionally move or lift objects more than 30 pounds. This position will occasionally require kneeling, stooping, crouching, crawling and climbing. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Required Education and Needed Experience:

• BA in Marketing preferred

• At least 3 years of experience in experiential marketing/ event planning/ account management/retail marketing

• A creative disposition- able to partner with Creative as well as manage hands on execution with cross functional partners

• Exceptional organizational skills- must have attention to detail.

• Excellent communication skills great interpersonal skills and ability to foster key relationships

• Excellent written and spoken communication with the ability to write marketing collateral in multiple tones/voices as appropriate

• Can-do positive attitude and a roll-up-your-sleeves approach

• Excellent customer skills, superior interpersonal skills, results oriented and highly motivated

• Superb organization skills and be deadline and schedule oriented, yet able to flex with dynamically changing priorities

• Demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans

• Passion for Cannabis and wellness values

• Proven ability to plan and execute events effectively and with strong attention to detail

• Working knowledge of PMS Programs Word, Excel, Publisher, Adobe Photoshop

• Excellent written and verbal skills

• Cannabis knowledge a plus

Sweet Flower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Expected Hours of Work:

This is a full time, exempt role. Occasional Nights, Evenings, Weekend and Holiday may be required as business needs demand.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Event Marketing: 1 year (Preferred)
• Retail Marketing: 2 years (Preferred)

Work Location:

• Multiple locations

Work Remotely:

• No

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Apply for this job with SkyMint Brands

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Job detailsJob TypeFull-timeNumber of hires for this role1Qualifications

• • Bachelor's (Preferred)

Full Job Description

Position Description:

The Retail Marketing Manager (RMM) will leverage community insights, marketing talent, and a retail mentality to collaborate with senior leadership to strategically position Skymint as the leading, premium cannabis retailer in Michigan. They will be responsible for creating a cohesive retail marketing plan across Skymint’s current portfolio of 12 storefronts and scaling as we acquire additional licenses across the state.

The RMM’s primary objective will be to drive new traffic to stores, as well as ensure our current customers remain loyal brand advocates. This role will require a resourceful and entrepreneurial individual who is comfortable with leveraging multiple platforms and digital resources to keep our audience engaged and informed of any retail and/or product updates and developments.

Responsibilities include, but are not limited to:

• Assist Director of Retail Marketing on the development and execution of the retail marketing strategy for all Skymint retail dispensaries.
• Establish local engagement and associated partnerships within each retail community.
• Responsible for leading the localization efforts for all media campaigns: OOH, print, digital, radio, podcasts, et al.
• Develop and execute promotions and programs to drive sales and consumer engagement, including text and email communications strategies for our shopper loyalty programs.
• Lead 3rd party, in-store engagements aka “Vendor Days”
• Work closely with retail on developing product and category signage and storytelling.
• Input and execution of retail promotional calendar and develop in partnership with creative services all assets needed to execute.
• Work with IT to ensure all location listings and promos are setup and maintained across Google, Leafly, Weedmaps, I Heart Jane, and PotGuide, etc.
• Write creative briefs for all digital and print marketing needs.
• Organize store specific events and promotions.
• Partner with Brand Activation Manager to execute local and statewide events, as well as all new store openings.
• Build & maintain a strong collaborative partnership with the retail team and store staff.

Qualifications and Experience:

• Bachelor's Degree in Marketing, Advertising, Communications or a related field.
• Minimum 3-5 years of progressive experience in retail marketing, brand management, communications and/or consumer experience.
• Exceptional communication skills; able to present marketing plans, objectives, and results to the department in a concise and professional manner.
• Impeccable writing skills with innate ability to translate the brand’s voice through copy across various mediums.
• Advanced strategic thinking and analytical skills; able to discern, plan, and evaluate courses of action that move the retail business forward by making sound and supported decisions.
• Ability to collaborate cross-functionally with different departments, working toward a common goal.
• Comfortable using and interpreting data to drive decision-making.
• Strong attention to detail.
• Unparalleled multi-tasking skills.
• 12 - 18 months experience the cannabis industry ideal

Technologies Utilized:

• Weedmaps
• I Heart Jane
• Leafly
• PotGuide
• Treez
• SpringBig
• Microsoft Office Suite
• Air Table
• Social Media platforms

Job Type: Full-time

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Company's website:

• www.skymintbrands.com

Work Remotely:

• No

COVID-19 Precaution(s):

• Remote interview process
• Personal protective equipment provided or required
• Plastic shield at work stations
• Temperature screenings
• Social distancing guidelines in place
• Sanitizing, disinfecting, or cleaning procedures in place

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We are The Pharm and Sunday Goods and we’re on a mission to revolutionize the cannabis industry at scale creating a better, more consistent cannabis experience helping our clients live positive, balanced, and relaxed lives. We believe that things are just better when each and every one of us is working towards the same set of goals, and we are beyond excited that you’d consider joining us on our mission..

We launched in 2016 with a simple goal: use our decades of experience to provide a better way for cannabis users to experience the amazing benefits of this miracle plant on their terms and do it at scale. Make the process dramatically more efficient. Make it hassle-free. Provide the best products with the most amazing experience. And offer it online. Cannabis is the future—of medicine, of industry, of culture, and we are here to do cannabis right, sun-grown, in nature, as it was always meant to be. The cannabis industry is primed for a revolution and we are leading that call. The time is now.

Welcome to #feelgood. Welcome to The Pharm and Sunday Goods!

JOB DESCRIPTION: Retail Marketing Manager

JOB LOCATION: Phoenix, AZ

The Retail Marketing Manager role will take ownership of retail marketing for all Sunday Goods dispensaries in Arizona. The objective of this role is to drive demand, store awareness, and sales of Sunday Goods products and 3rd party brands carried in-store. The candidate in this role must have a consumer retail marketing background, thorough understanding of digital marketing tools and tactics, and experience building effective marketing programs that drive retention and brand loyalty.

The Retail Marketing Manager will report into the Senior Director of Marketing and will work directly with the General Manager of each retail location. This person has their pulse on buying trends, has a passion for the cannabis industry, and is excited to take on a large role with massive growth potential as we scale our retail footprint in Arizona. Previous cannabis experience is a major plus, but is not required.

Who you are:

• You have a passion for the cannabis community and truly connect with the Sunday Goods brand. You have a strong pulse on the Arizona cannabis industry as a whole and have endless creative ideas to improve the in-store patient experience.

• You are a jack of all trades and execution is your strong suit. You love being on the ground floor and can manage an array of projects ranging from digital marketing campaigns, promotions, communications, in-store events, partnerships, etc.

• You are a creative problem solver who can see around corners and identify gaps in each project. Your ability to keep calm and find solutions while communicating effectively across departments and stakeholders is key to your success.

• You have an understanding of visual merchandising and the importance of in-store communications to help solidify the brand ethos and increase sales and promotions.

• You are an owner of your work, meaning you are proactive, solve problems you see in front of you and do not wait to be told what to work on. You have a high standard for your work product, appreciate autonomy and having space to get your work done.

• You are highly organized and your communication standards are professional, succinct, and punctual.

• You don’t mind working retail hours – this could mean holidays, weekends, and late evenings as needed.

You will have direct responsibility of:

• Plan, execute communicate all Sunday Goods product promotions, in-store programming, and events.

• Develop and manage all 3rd party brand relationships and build mutually beneficial opportunities for success, awareness, and sales.

• Own digital communication channels such as text message, email, and digital listings to drive sell-through of Sunday Goods products and 3rd party brands.

• Identify and build bespoke retail programs designed to set Sunday Goods apart from other dispensary experiences.

• Monitor ROAS (Return On Advertising Spend), and other performance metrics across digital channels.

• Measure and report on marketing activity effectiveness.

• Have a pulse on competition and research and formulate ways to improve the in-store and patient experience.

Skills & Experience:

• Bachelor's degree in Marketing, Business, related field, or equivalent experience.

• 5+ years experience in marketing, ecommerce, retail marketing, or related field.

• Demonstrated success in leading results-oriented retail marketing programs and initiatives.

• Experience with retail/online merchandising a plus.

• Analytical skills and ability to deliver a compelling actionable narrative.

• Excellent verbal and written communication skills.

• Presentation creation and delivery skills for internal and key partner facing audiences.

• Team player with ability to work cross-functionally.

• Ability to prioritize multiple functions and tasks.

Building a diverse and inclusive workplace is core to our values. We welcome people of all different backgrounds, experiences, perspectives, and abilities.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Disability insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:To keep our teammates safe, we are following CDC and AZDHS safety measures and guidelines. We do require face masks when at work, as well as a health screening upon entry daily.

Experience:

• Retail Marketing: 1 year (Required)
• Marketing: 5 years (Required)

Education:

• Bachelor's (Required)

Pay frequency:

• Every other week

Pay Frequency:

• Bi weekly or Twice monthly

Company's website:

• https://sundaygoods.com/

Company's Facebook page:

• https://www.facebook.com/enjoysundaygoods

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

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Position Title: Retail Marketing Manager

Department: Marketing

Reports to: Chief Marketing Officer

Effective Date: Immediately

Full-Time

Position SummaryThis position is responsible for the ideation and execution of compelling retail marketing campaigns and activations for Airfield Supply Company. Equal parts thinker and doer, you will be tasked with creating unique experience across a multitude of channels including in-store and online that drive maximum value for customers while also optimizing ROI on marketing spend.Essential Duties and ResponsibilitiesRetail Marketing Management

• Work with Chief Marketing Officer to expand retail marketing efforts, ensuring cohesive and consistent execution and messaging in the retail environment
• Ideate, develop, pitch and flawlessly execute innovative, customer-engaging campaigns that drive action across business KPIs
• Manage retail promotional execution, staff education, tracking and reporting – ensuring proper sell-through of campaigns across all retail mediums
• Own staff education of campaigns including sell-through strategy and positioning
• Expand retail merchandising efforts across in-store, e-commerce and delivery business units
• Work with cross-functional teams as we expand digital commerce platforms, funnels and fulfillment
• Coordinate with purchasing department on marketing calendar, launch plans and innovation to drive customer engagement
• Manage and monitor digital presence, such as website, Leafly, Weedmaps, Yelp, etc.
• Develop internal campaigns to reinforce the Airfield mission and values with retail staff

Retail Brand Activation

• Pitch, secure and manage innovative brand retail activation programs – leveraging physical retail assets to maximize customer value exchange
• Manage brand partner activation calendar
• Ideate, propose and execute retail activations that provide customer value at every interaction
• Work with studio to manage in-store media program and identify opportunities for expansion

Retail Marketing Automation

• Work across retail and marketing organization to expand retail-centric acquisition and retention marketing automation efforts.
• Identify customer engagement opportunities and develop authentic journeys to maximize lifetime value and ROI
• Work with third-party development partners to implement campaigns
• Own reporting on automation, working to constantly improve conversion and customer lifetime value

SKILLS AND SPECIFICATIONS

• Cannabis, retail and/or e-commerce experience preferred
• Thinks strategically, but takes pride in flawless tactical execution focus
• Strong understanding of consumer insight identification, segmentation and target development
• Excellent verbal and written communication skills including skilled copywriting abilities
• Comfort and ease utilizing digital software including SquareSpace, WordPress, Salesforce, POS, social media platforms, SMS text services, etc.
• Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
• Experience with design software; Adobe Illustrator, PhotoShop, InDesign, etc a bonus.
• Familiarity with marketing planning, campaign development and ideation processes
• Experience using data to measure impact and determine optimization and improvement techniques
• Can-do attitude to find ways to break down barriers
• SQL experience ideal but not required
• Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business

Physical Demands and Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distant vision, and the ability to adjust focus.NoteThis job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) Matching
• Dental Insurance
• Employee Discount
• Health Insurance
• Referral Program
• Vision Insurance

Schedule:

• Day shift

Experience:

• Marketing: 1 year (Preferred)

Education:

• High school or equivalent (Required)

Location:

• San Jose, CA 95110 (Required)

Work Location:

• One location

Pay frequency:

• Every other week

Shift:

• Day

Pay Frequency:

• Bi weekly or Twice monthly

This Job Is:

• A job for which military experienced candidates are encouraged to apply
• A job for which all ages, including older job seekers, are encouraged to apply
• Open to applicants who do not have a college diploma
• A job for which people with disabilities are encouraged to apply

Company's website:

• Airfieldsupplyco.com

Work Remotely:

• No

Apply for this job with Airfield Supply Co.

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POSITION SUMMARY

Parallel is looking for a motivated, experienced Sr. Marketing Manager to help build a world-class cannabis brand experience and to support the growing Parallel operation. Candidates should be passionate about the benefits of cannabis for medical patients and recreational consumers alike and have a singular focus on translating consumer insights into brand strategies.

In the cannabis industry, rules, regulations, perceptions, and competition can change daily. We are looking for someone who can self-start, uncover new opportunities, and demonstrate fast, flexible, and outstanding brand and marketing work. Candidates should be comfortable and able to work remotely.

CORE JOB RESPONSIBILITIES

• Understand key traffic drivers in the market and identify opportunities for exposure.
• Design campaigns that bring Parallel brands to Florida audiences with relevant messaging with an emphasis on innovation, focus, speed and agility.
• Track competition within the market and provide competitive reports in an organized fashion on a routine basis.
• Be an expert in the nuances of the market and provide thought leadership to optimize Brand, Sales, and Marketing strategies for the Florida market.
• Constantly gather and synthesize consumer feedback within the market and develop improvement recommendations and plans to meet consumer needs.
• Work with Consumer Insights team to review current market research, identify effective promotional methods, and source potential media buys for review.
• Manage any state level media or ad buy vendor relationships.
• Manage the state-level marketing plans and budget.
• Collaborate with cross-functional teams to develop strategic marketing initiatives and support plans needed for marketing activities across all channels – social, print, in-store, community, web, call center etc.
• Design and communicate ongoing operational initiatives specific to the market that impact retail performance, compliance, and efficiency.
• Lead cross-functional meetings with state-level operators and staff.
• Manage master marketing calendar for the market (primarily campaigns and product or brand launches) across all brands.
• Propose and execute opportunities for Brand and Retail engagement in the community.
• Execute strategies provided by the Corporate D2C, Brand, and Sales teams and bring them to life through appropriate opportunities, driving business within the state.
• Identify state level partnerships and affiliations for brand team and D2C team review.
• Ensure compliance, in coordination with Compliance team, of marketing efforts within the state's regulations.
• Work with regional sales and operations team to ensure successful execution of marketing efforts.
• Provide input to demand planning process by understanding sales velocity and market data.
• Prepare monthly market business reports for ELT review (summary of marketing activities tied to sales data, plus an analysis demonstrating ROI).

JOB SKILLS AND REQUIREMENTS

• Located in Florida to support needs of the market (in-person).
• Creativity and enthusiasm.
• Superior technical writing and presentation skills.
• Multi-channel communication.
• Ability to work with creative teams, content developers, and advertising agencies.
• Keen eye for detail and ability to expertly proofread written content.
• Experience with retail programs, incentives, sales drivers.
• Demonstrated experience in digital marketing channels, direct mail, print and electronic advertising.
• Agency, supplier and third-party vendor management.
• Must be able to manage many moving parts and details at once.
• Experience representing corporations at promotional events.
• Organizational and time management skills. Complete work within established time frames. Speed in a deadline-driven organization.
• Ability to prioritize and coordinate multiple projects and competing work demands. Ability to see the "big picture" while managing several small projects.
• Ability to work independently and be self-motivated.
• Excellent verbal communication skills, confidence in presenting to senior leadership.
• Four-year college degree.
• 5-7 years of relevant marketing and product experience.
• Work experience in consumer goods, retail marketing or healthcare in addition to cannabis.
• In-depth experience working with visual designers, industrial designers, product vendors and other creative roles.
• Partnering with production to understand inventory liabilities and create promotions that favorable impact supply chain (basically- helping to move what we are sitting on and understanding where we cannot create a promo that will risk supply).
• Partner with Field Leaders and Store Manager to identify community driven events and in store activity that will positively impact business.
• Ability to develop a deep understanding of retail merchandising mix in order to give guidance on sku rationalization and insights on products and form factors missing from the current lineup.
• Intimately aware of competitor landscape and create promotions to take market share.
• Garner field intelligence by visiting stores and proactively communicating with Field and Store Managers.

Preferred:

• Degree - B.S./Master's minimum in the fields of business, marketing, or operations management.
• Demonstrated successes in marketing program development and execution in the Florida market.
• Agency management experience.
• Experience with video content, from creative development to production agency oversight.

PHYSICAL REQUIREMENTS

• Must be able to remain in a stationary position 75% of the time.
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery
• The person in this position frequently communicates with other employees/customers. Must be able to exchange accurate information in these situations.
• Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

PARALLEL IS UNITED BY OUR VISION, Mission, & Values

Our Vision – why we exist - is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

6 CORE VALUES OF A PARALLEL ASSOCIATE

Integrity - We operate in a regulated and unchartered industry. Act and make decisions that stand up to scrutiny and reflect our position as a sophisticated, credible and respected leader. Be honest, trustworthy, dependable, and honorable. Demonstrate sound moral and ethical ways of interacting.

Collaboration - We are a collection of the best talent at all levels. Learn and grow from this diversity: welcome healthy debate and proactively seek other perspectives and points of view to find the best solution while not resting on consensus. Proactively ensure the right people have the right information at the right time. Work as a team vs. an individual performer.

Agility - We are growing incredibly fast in a new industry. Be open to change, be ready to pivot on the moment's notice, and act with a sense of urgency to take advantage of opportunities. Then be ready to do it again. Quickly –and calmly -respond and adapt to the unexpected. Modify and streamline processes, find more efficient ways of doing your job. Work efficiently across markets, time zones, and functions.

Intentionality - Intentionality requires action –it makes your intentions happen. Good thoughts are meaningless without action. It is initiative directed by the purpose to move our business forward. Intentionality is doing things important to you, even when not easy. Transformational change happens with intentionally.

Alignment - Together, we must understand and believe in our vision, mission, business and team goals and priorities. When we make a decision, even when we don't have consensus we all align behind that decision and execute. We don't revisit decisions unless we have material new data or circumstances.

Accountability - Make the best proactive and reactive decisions given the available information and the wisest counsel. • Own your decisions, actions and outcomes, and promptly correct mistakes. • Be reliable, honor commitments and do not finger point, off-load responsibilities, or criticize co-workers. Look after co-workers and team's success.

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Summary:
As Retail & Brand Marketing Manager, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Director of Marketing on strategic goals to support The Apothecarium’s business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
The Apothecarium prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, The Apothecarium prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, The Apothecarium services the greater Bay Area through brick-and mortar retail, online pre-ordering and home delivery. The Apothecarium owns and manages two house cannabis brands: State Flower Cannabis and Valhalla Confections. State Flower cultivates premium, small-batch indoor flower in San Francisco. Valhalla Confections is a leading cannabis gummy and chocolate manufacturer in Santa Rosa.
Essential Job Duties and Responsibilities:

• Demonstrate and support The Apothecarium’s mission and values
• Support our director of marketing and marketing managers in the cohesive and consistent execution of our brand identity and messaging
• Manage and oversee the execution of content strategies for social, e-marketing and digital platforms and oversight of social & digital marketing coordinators
• Leverage copywriting skills to turn complex cannabis product information in digestible and clear value propositions and pithy marketing messages that drive purchase
• Track the evolution of campaigns and manage customer data to develop targeting, testing different data models to optimize for performance.
• Leverage quantitative marketing analysis and sales reports to understand brand/product performance and to influence marketing strategies and manage advanced campaign segmentation and optimization
• Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
• Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
• Establish automated reporting and optimization processes
• Establish and execute marketing plans including in-store (e.g. windows, fixtures, collateral), digital (e.g., site, email, social, video) and external/media planning (advertising, events, activations, tradeshows)
• Coordinate with stakeholders to ensure that all deliverables/ timelines are being met
• Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
• Proven ability to operate in an organization with a lot of stakeholders, rapid pace and constant decision
• Maintain attention and adherence to cannabis marketing messaging compliance as outlined by the state of California, local municipalities and under the direction of our compliance manager
• Travel Requirements – Up to 25%
• Other duties as assigned.

Knowledge, Skills and Abilities:

• Comfort and ease utilizing digital software and services, e.g. SquareSpace, WordPress, Mailchimp, POS, social media platforms, SMS text services, etc.
• Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
• Proven marketing experience: agency, retail, and/or e-comm industry experience preferred
• Strong omni-channel marketing skills; in-store, digital, social media, advertising, etc.
• Experience with design software; Adobe Illustrator, PhotoShop, InDesign, etc.
• Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business
• Must be authorized to work in the U.S., be at least 21 years old and must pass a criminal background check

Required Education and Experience:

• Bachelor’s degree; business, marketing, communications or related field preferred
• 5-7 years of marketing and/or brand management experience
• Cannabis, retail and/or e-commerce experience highly preferred
• High familiarity with brand development planning, innovation and creative ideation processes
• Experience using data and metrics to measure impact and determine optimization and improvement techniques
• Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development
• Excellent verbal and written communication skills including skilled copywriting abilities
• Relentlessly high standards and sharp attention to details
• Thinks strategically, but stays on top of tactical execution
• Entrepreneur can-do attitude to find ways to break down growth barriers
• Ability to thrive in chaos and resolve ambiguity with creative problem solving
• Proficiency in Google and Microsoft Office Suites.
• Must be authorized to work in the U.S., be at least 21 years old and must pass a criminal background check

Work Environment:

• On occasion may work in a busy retail store with moderate to high noise levels
• Position is primarily located in San Francisco, CA, however, may require traveling to other office locations for off-site meetings and other activities as required by the job.

Physical Requirements:

• Occasional standing; walk frequently; reach and twist/turn with hands and arms; climb or balance and stoop, kneel, crouch or crawl
• Occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus

Compensation and Benefits:

• Competitive Salary
• Excellent Benefits Package (Health, Dental, Vision, 401K, Commuter Benefits, and FSA)
• Paid vacation
• Employee Discount on products

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.
The Apothecarium is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, genetic information, marital status, national origin, disability, citizenship or veteran status. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.