Cannabis Brand Marketing Manager Jobs
Refine this search:
x
Here are 20 cannabis jobs mentioning "brand marketing manager" in May 2024, at companies like Item 9 Labs, Cresco Labs, Papa & Barkley, and Ascend Wellness Holdings, including positions such as Brand Marketing Manager, Associate Manager, Brand Marketing (Sunnyside*), Marketing Brand Manager- Cannabis Industry!, and Marketing Brand Manager.
More than 30+ days
Who We Are:
Papa & Barkley is on a mission to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & pains or ways to relax their minds and de-stress, they know they can turn to Papa & Barkley to meet their needs.
What You Will Be Doing:
Papa & Barkley is currently looking for an experienced, passionate, and creative Marketing Brand Manager to join our dynamic, high-growth cannabis company. This position will be fully remote (with in-person needs in the Los Angeles area) reporting directly to the SVP Marketing & Ecommerce.
The Marketing Brand Manager in this role will lead the development of innovative strategies and go-to-market plans for both new launches and core businesses to drive brand growth. Key responsibilities include developing innovation ideas through trend, competitive and category analyses, writing product copy and concepts, coordinating key product launch information, and executing marketing campaigns including in-store retail marketing initiatives. This role is an opportunity for a proactive, self-motivated individual to use both creative and analytical skills to drive the new Papa & Barkley product pipeline and lead campaign executions from concept to launch.
- Compile consumer, creative and product trends in cannabis and wellness categories
- Analyze category and competitive performance on an ongoing basis.
- Lead the evaluation and prioritization of new products
- Help to oversee the new product development process, mentoring the team, driving decision-making and instilling a sense of urgency
- Help to coordinate key product tracking documents and calendars
- Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving artwork
- Brief and create integrated consumer campaigns for new launches and key core products including messaging, hero assets, in-store activations, digital executions, educational materials and more.
- Work closely with agency partners to execute breakthrough consumer communications across all touchpoints
Qualities You Should Have:
- BS degree in Marketing or relevant field preferred
- 5+ years of previous brand management or marketing experience, preferably within cannabis and/or consumer packaged goods space
- History of conducting and analyzing market research
- Have a strong passion for cannabis and the health and wellness space.
- Experience briefing and managing external agencies.
- Proactive individual with the ability to self-manage projects and overcome obstacles independently.
- Successful track record of delivering projects on time and within budget.
- PC expertise (Microsoft Suite, especially Excel, Powerpoint)
- Excellent multitasking and time-management skills
- Critical thinker and problem-solving skills
- Great interpersonal, presentation and communication skills
- Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required
*This position is fully remote, however we are only considering candidates local to Los Angeles and the surrounding areas
Why You Should Apply:
- To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
- Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
- The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
- Significant opportunity for growth, experience and learning
- Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge
Job Type: Full-time
Pay: Up to $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Cannabis Industry: 1 year (Preferred)
- Brand Management: 5 years (Required)
- Market research: 5 years (Required)
- Marketing: 5 years (Required)
Work Location: Hybrid remote in Pasadena, CA
Apply for this job with Papa & Barkley
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Ascend Wellness Holdings is looking to hire a Brand Manager to join the Marketing team!
- This role sits in either IL, MI, NY, NJ or MA and is remote.
Ascend Wellness Holdings (AWH) is a vertically integrated cannabis cultivator, processor and dispensary operator with assets in Illinois, Massachusetts, Michigan, Ohio, New Jersey and Pennsylvania. We seek to foster a robust and inclusive cannabis organization through providing a premium, unmatched customer-focused retail experience and producing quality and mindfully created cannabis products. Our goal is to build a world class team that will continue our mission of helping to shape the future of cannabis and bettering our customers life with cannabis.
THE ROLE:
Reporting to the Vice President Brand Marketing the Brand Manager role is a career opportunity that puts you in the driver's seat to build brand strategy, integrated marketing campaigns, new products and go to market actions to make AWH the #1 go-to cannabis operator in the country. This role requires a dynamic, collaborative and experienced marketer with commercial acumen, project management, brand foundations and a strong marketing, analytical and innovation background who can balance strategic thinking against the key tactical execution priorities.
PRIMARY RESPONSIBILITES:
- Strategic Planning through to Brand Activation: leverage marketing knowledge and creativity to help build, develop, and improve our lifestyle portfolio of brands
- Set Marketing strategy per state/brand/product and execute campaigns to meet brand and company goals
- Portfolio management: Managing the innovation pipeline, go-to-market and performance of our portfolio of products
- Leverage agency partners and internal resources on Above the Line / Below the Line brand creative and consumer marketing
- Be an expert on consumers including consumer marketing, segmentation, targeting, etc.
- Owning holistic marketing programming and promotional calendar across brand and retail, being a key player in the concepts and tactics
- Create, gain alignment on and deliver brand strategy, analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies.
- Support the development of a full portfolio of innovation pipeline in conjunction with different cross-functional teams
- Collaborate with cross-functional teams to translate brand elements into plans and assure gold-standard go-to-market execution
- Budget management: Oversees budgets across brands
- Measure and report performance of marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Align the company around the brand's direction, choices, and tactics
- Report monthly activations to management
- Educational strategy, programming, and execution
JOB REQUIREMENTS:
- Education: Minimum of Bachelor's degree - preferably in Business Administration with a concentration in Marketing.
- Experience / Background: At least +7 years of Marketing experience
- Experience in Cannabis, CPG, alcohol or tobacco will be an asset
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in copywriting to drive branded content across channels
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong data-driven analytical skills partnered with a creative mind
- Up-to-date with latest trends and marketing best practices
- Copywriting skills are an asset
- Ability to work independently and as a part of a cross-functional team, in a fast-paced environment; must be a self-starter able to work well under pressure
- Proficiency in MS-Office with emphasis on Excel, PowerPoint, Word
EEO STATEMENT:
Ascend Wellness Holdings, LLC and its subsidiaries is an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Apply for this job with Ascend Wellness Holdings
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
COMPANY OVERVIEW
Recently named one of Entrepreneur magazine's Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy's, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco's national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry's first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.
MISSION STATEMENT
At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY
As Cresco Labs looks to accelerate the growth of its Sunnyside* retail brand, the company is seeking an Associate Brand Manager to join our Retail Marketing team. In this role, you will play a part in the development of integrated retail marketing campaigns with a focus on building the Sunnyside* retail brand as we scale across new and existing markets. This position will work closely with cross-functional partners across retail operations, eCommerce, CRM, social media, creative agencies, compliance, finance, and others to drive key initiatives and deliver results.
CORE JOB DUTIES
- Be the #1 champion of the Sunnyside* retail brand including ownership of brand guidelines, brand positioning, development of national campaigns, and supporting local markets with regional campaigns.
- Assist in the development and implementation of marketing plans and brand strategy, from briefing creative agencies to activating across our marketing channels.
- Collaborate with in-store, paid media, eCommerce, social and CRM team to bring brand campaigns to life via multiple owned channels and lead development of associated creative.
- Develop internal communication plans that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities.
- Manage multiple marketing projects, including both scaled national campaigns and support for local marketing initiatives.
- Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy.
- Track brand-related marketing expenses and vendor estimates and scopes to manage within the retail marketing budget.
- Grow your knowledge regularly through team member 1:1's, research and identify opportunities to share best practices with the broader team.
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
- Bachelor's degree required. MBA preferred.
- 3 years of relevant marketing experience with a focus on retail, shopper, or wholesale brand marketing. Must demonstrate ability to lead and build a consumer-facing brand.
- Relevant experience activating in multiple channels including paid media, social media, CRM, eCommerce and in-store.
- Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity.
- Strong bias for action. You identify a problem and mobilize to solve it.
- Proven project management skills. You are able to juggle multiple high-priority projects.
- Strong numerical and analytical skill set with ability to interpret quantitative data.
- Strong communication skills (exceptional listening skills, persuasive, and professional communicator).
- Entrepreneurial and team-oriented spirit. You are able to motivate and lead cross-functional teams.
- Genuine passion for marketing and the cannabis industry.
COVID-19 REQUIREMENTS
Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).
BENEFITS
Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.
ADDITIONAL REQUIREMENTS
- Must be 21 years of age or older to apply
- Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Apply for this job with Cresco Labs
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Brand Marketing Manager
Company Description
Item 9 Labs & Unity Rd. are bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States—with duality of prowess in both industries to back it up. Built up from a collective 200 years in the legal cannabis industry and franchising, the company helps eager operators enter the complex industry with ease.
For more information, visit item9labs.com & unityrd.com.
The Brand Marketing Manager (BMM) is responsible for adapting a brand strategy for the company's target
market. As the 'brand guardian', brand marketing managers maintain brand integrity across all company marketing initiatives and communications. The BMM is the person who will shape Item 9 Labs outward image. Will be responsible for uncovering consumer insights and delivering on innovative marketing campaigns consistently throughout the year. We ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience and brand awareness.
Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows. Be the brand enforcer at all times!
Responsibilities:
Manage all consumer marketing and communications activities online, through social, print collateral, and advertising.
Oversee messaging on print collateral, and website to ensure brand messaging is consistent across all channels.
Manage 3rd party partnerships to ensure fulfillment of obligations.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Lead creative development to motivate the target audience to take action .
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Monitor market trends, research consumer markets and competitors activities.
Align the company around the brand s direction, choices and tactics.
Create and develop an annual brand marketing plan and calendar for the AZ market that aligns with overall company strategies.
Collaborate with peers to ensure best brand practices are being utilized daily.
Plan out social content and messaging throughout year to speak to overall marketing strategies and sales incentives.
Communicate best practices and challenges from market analysis to Vice President of Marketing and Sales Team.
Collaborate with sales counterparts to execute programs and strategic partnerships that promote sales.
Develop a network of Item 9 Labs fans, build those relationships and utilize them as resources for access to the target market.
Report the status of consumer marketing activities and communicate consumer feedback; interpret findings; make recommendations. Monitor and communicate the activity of competitor brands in the market.
Detailed bi-weekly recap reports and monthly analytic recaps to be managed and produced for Vice President of Marketing.
Qualifications:
Education: College degree (B.A. or B.S.) in Marketing, Communications or related study preferred.
Experience: Ideally, 4â€6 years experience in marketing, advertising, promotions, or related consumerâ€focused field.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up to date with latest trends and marketing best practices
Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.
Proven ability to organize and manage cross-functional projects with several key stakeholders
Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time
A creative eye for spotting product and consumer trends
Must demonstrate entrepreneurial aptitude and be solution-focus
Special Skills/Qualifications:
High level of organization, market knowledge critical, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, selfâ€starter, works with a sense of urgency. Must be a social chameleon and team cheerleader at all times.
Available to work nights, weekends, and holidays based on market activity.
- NOTE: This job description is not intended to be allâ€inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Apply for this job with Item 9 Labs
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Brand Marketing Manager
Company Description
Item 9 Labs & Unity Rd. are bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States—with duality of prowess in both industries to back it up. Built up from a collective 200 years in the legal cannabis industry and franchising, the company helps eager operators enter the complex industry with ease.
For more information, visit item9labs.com & unityrd.com.
The Brand Marketing Manager (BMM) is responsible for adapting a brand strategy for the company's target
market. As the 'brand guardian', brand marketing managers maintain brand integrity across all company marketing initiatives and communications. The BMM is the person who will shape Item 9 Labs outward image. Will be responsible for uncovering consumer insights and delivering on innovative marketing campaigns consistently throughout the year. We ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience and brand awareness.
Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows. Be the brand enforcer at all times!
Responsibilities:
Manage all consumer marketing and communications activities online, through social, print collateral, and advertising.
Oversee messaging on print collateral, and website to ensure brand messaging is consistent across all channels.
Manage 3rd party partnerships to ensure fulfillment of obligations.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Lead creative development to motivate the target audience to take action .
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Monitor market trends, research consumer markets and competitors activities.
Align the company around the brand s direction, choices and tactics.
Create and develop an annual brand marketing plan and calendar for the AZ market that aligns with overall company strategies.
Collaborate with peers to ensure best brand practices are being utilized daily.
Plan out social content and messaging throughout year to speak to overall marketing strategies and sales incentives.
Communicate best practices and challenges from market analysis to Vice President of Marketing and Sales Team.
Collaborate with sales counterparts to execute programs and strategic partnerships that promote sales.
Develop a network of Item 9 Labs fans, build those relationships and utilize them as resources for access to the target market.
Report the status of consumer marketing activities and communicate consumer feedback; interpret findings; make recommendations. Monitor and communicate the activity of competitor brands in the market.
Detailed bi-weekly recap reports and monthly analytic recaps to be managed and produced for Vice President of Marketing.
Qualifications:
Education: College degree (B.A. or B.S.) in Marketing, Communications or related study preferred.
Experience: Ideally, 4â€6 years experience in marketing, advertising, promotions, or related consumerâ€focused field.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up to date with latest trends and marketing best practices
Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.
Proven ability to organize and manage cross-functional projects with several key stakeholders
Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time
A creative eye for spotting product and consumer trends
Must demonstrate entrepreneurial aptitude and be solution-focus
Special Skills/Qualifications:
High level of organization, market knowledge critical, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, selfâ€starter, works with a sense of urgency. Must be a social chameleon and team cheerleader at all times.
Available to work nights, weekends, and holidays based on market activity.
- NOTE: This job description is not intended to be allâ€inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Apply for this job with Item 9 Labs
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Marketing Director
Rooted In | www.RootedinRoxbury.com
Boston, MA 02115
Job details
Salary
$60,000 - $80,000
About Us:
Rooted In’s mission is to build a community-conscious adult use cannabis business that engages, serves and benefits members of Boston's communities of color through financial success and social responsibility.
We are opening a new dispensary at 331 Newbury Street in Boston, MA. We are looking to hire a marketing director with strong branding experience as well as strong social media experience. We are a mission driven organization with a focus on the complete customer experience. We are also passionate about educating and developing the next generation of leadership in the marijuana industry.
Position:
The Marketing Director is a leading role with opportunity for growth. This hire will report directly to the COO and correspond directly with the owners to implement their vision for the store opening and beyond. We are looking for a self-motivated, and thoughtful professional who will be responsible for developing and executing our sales and marketing strategy.
We are looking for someone who is self-started and who can operate in a start-up environment
Duties & Responsibilities:
- Launch our store for Opening Day:
- Enhance our e-commerce website
- Create email marketing program
- Create a texting program
- Create social media campaign
- Manage PR team on press releases
- Work with the Director of Finance to create a budget for all marketing
- Get creative - We'd love to hear your ideas!
- Ongoing:
- Hire marketing team (staff and consultant assistance)
- Manage all marketing platforms: website, email, texting, social media etc
- Set and manage sales goals
- Work in tandem with Director of Finance and COO on marketing budget
- Manage Develops and implements sales campaigns
- Work with Open Newbury Street
- Manage pop-up shop plan to assist local small businesses in Boston
- Manage events
- Manage high profile guests
- Manage company's overall SEO strategy
Qualifications:
- Must be over the age of 21.
- Preferred: 3 + years of marketing and branding related experience
- Excellent leadership, interpersonal, and multitasking skills
- Ability to deal with problems and resolve in professional manner
- Passionate and knowledgeable about our mission
- Self-started and who can operate in a start-up environment
Note: Rooted job descriptions are not all inclusive. Employees may be expected to perform other duties and tasks as assigned to meet the ongoing needs of the business, that are not specifically listed above.
Rooted is an Equal Opportunity Employer. We fully embrace as well as encourage our employees’ differences in age, color, ethnicity, gender, gender identity or expression, language, nationality, physical or mental capabilities or disabilities, socioeconomic status, veteran status, and any and all other characteristics or traits that make each individual unique.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Boston, MA 02115: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- marketing and/or branding: 3 years (Required)
Work Location: One location
Apply for this job with Rooted In
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Brand Marketing Manager
Company Description
Item 9 Labs & Unity Rd. are bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States—with duality of prowess in both industries to back it up. Built up from a collective 200 years in the legal cannabis industry and franchising, the company helps eager operators enter the complex industry with ease.
For more information, visit item9labs.com & unityrd.com.
The Brand Marketing Manager (BMM) is responsible for adapting a brand strategy for the company's target
market. As the 'brand guardian', brand marketing managers maintain brand integrity across all company marketing initiatives and communications. The BMM is the person who will shape Item 9 Labs outward image. Will be responsible for uncovering consumer insights and delivering on innovative marketing campaigns consistently throughout the year. We ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience and brand awareness.
Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows. Be the brand enforcer at all times!
Responsibilities:
Manage all consumer marketing and communications activities online, through social, print collateral, and advertising.
Oversee messaging on print collateral, and website to ensure brand messaging is consistent across all channels.
Manage 3rd party partnerships to ensure fulfillment of obligations.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Lead creative development to motivate the target audience to take action .
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Monitor market trends, research consumer markets and competitors activities.
Align the company around the brand s direction, choices and tactics.
Create and develop an annual brand marketing plan and calendar for the AZ market that aligns with overall company strategies.
Collaborate with peers to ensure best brand practices are being utilized daily.
Plan out social content and messaging throughout year to speak to overall marketing strategies and sales incentives.
Communicate best practices and challenges from market analysis to Vice President of Marketing and Sales Team.
Collaborate with sales counterparts to execute programs and strategic partnerships that promote sales.
Develop a network of Item 9 Labs fans, build those relationships and utilize them as resources for access to the target market.
Report the status of consumer marketing activities and communicate consumer feedback; interpret findings; make recommendations. Monitor and communicate the activity of competitor brands in the market.
Detailed bi-weekly recap reports and monthly analytic recaps to be managed and produced for Vice President of Marketing.
Qualifications:
Education: College degree (B.A. or B.S.) in Marketing, Communications or related study preferred.
Experience: Ideally, 4â€6 years experience in marketing, advertising, promotions, or related consumerâ€focused field.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up to date with latest trends and marketing best practices
Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.
Proven ability to organize and manage cross-functional projects with several key stakeholders
Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time
A creative eye for spotting product and consumer trends
Must demonstrate entrepreneurial aptitude and be solution-focus
Special Skills/Qualifications:
High level of organization, market knowledge critical, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, selfâ€starter, works with a sense of urgency. Must be a social chameleon and team cheerleader at all times.
Available to work nights, weekends, and holidays based on market activity.
- NOTE: This job description is not intended to be allâ€inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Apply for this job with Item 9 Labs
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Do you want to build the BEST CANNABIS BRAND in Massachusetts and beyond? Are you ready to roll up your sleeves and join the team? Do you love start-up life and thrive in challenging environments? Do you love cannabis? If you answered YES, then we want to hear from you!
*
Who we are:
T. Bear Inc dba Coast Cannabis Co. is the first independent recreational cannabis product manufacturer in the state of Massachusetts and the entire East Coast! We are woman-led, local family owned and operated and we are very proud of that! We create the highest quality cannabis edibles and vaporizers on the market under the brand name COAST CANNABIS CO. We use only high quality Organic, Fair Trade and All Natural ingredients. We believe cannabis is a wellness product and shouldn’t be weighed down by harmful, bad for you ingredients. We hope you agree!
Job Decription:
The Field Marketing Manager/Brand Ambassador will work alongside the CEO, the Wholesale Manager and our existing Field Marketing Manager. The Field Marketing Manager/Brand Ambassador is responsible for creating and driving brand awareness and making sure COAST is known across the state through marketing, social media, virtual and live events, etc. The role will include supporting the Wholesale Manager with on-site and virtual training for our retail partners as well as customer Pop-Up events at retailers. Having nights and weekend availability is a must. This person is expected to be self-motivated, own the success of their role and drive that success daily.
Essential Duties and Responsibilities:
Strong marketing skills with proven track record
Social media experience
Graphic design experience a plus
Ability to work independently, meet deadlines and know how to prioritize tasks accordingly
Work with the CEO and Wholesale Manager to identify key retail partners to run marketing campaigns with and execute those campaigns.
Brainstorm and execute marketing plans to increase brand awareness and customer engagement on social media and in-store.
Work with the CEO and Wholesale Manager to identify key retail partners to schedule and conduct retail staff training and store pop-ups.
Must be able to stand and talk with others for up to 4 hours at a time.
*Must have night and weekend availability*
Must have reliable transportation
Maintain records of all interactions with retailers in Hubspot.
Collaborate with retailer partners on specific marketing efforts and events.
Attend networking events and trade shows on behalf of COAST Cannabis Co.
Stay up to date on all marketing and advertising regulations in Massachusetts per the Cannabis Control Commission
Education & Experience:
College degree in Business, Marketing and/or Communications
3-5 years of experience in a sales/marketing role with proven track record of success
Experience with social media platforms
Highly self motivated and ready to work in a startup environment
Drivers license, a clean driving record, and a car are required
Can travel to the office in Wareham when needed and around the state to visit stores and events.
*
*
Skills:
Understanding of Cannabis and cannabis products preferred, desire to learn
Ability to re-prioritize work as necessary to meet deliverable timelines
Effective communication -personal and written (via in person, phone, video conference); across different levels of the organization
Awareness of Cannabis Industry Trends
Computer proficiency, email and associated programs.
- Use Google suite (sheets, slides, docs)
Public speaking and presentation techniques
Relationship building
*
*
Attributes:
Strong work ethic
Competitive
Confident
Self-Motivated
Independent - can work with little to no supervision
Highly Organized & Focused
Team Player
Ready to dominate the cannabis market!
*
*
Physical and Time Requirements:
Must have reliable transportation and space for items such as training and demo material, POS, packaging, etc.
Must be able to travel to our office in Wareham often and to retailers across the entire state of Massachusetts.
Overnight Travel: Possibility to stay overnight in other parts of the state to conduct various training/demonstrations at a given time.
Weekend/ Nights Availability. This will vary depending on the market needs.
Lifting and moving cases (~25 lbs.) of product, folding table (~40 lbs.) and other demo material
Must be able to stand and talk with others for up to 4 hours at a time.
You must be at least 21 years old and pass a background check to be employed by T. Bear, Inc.
T. Bear dba Coast Cannabis Co. is an Equal Opportunity Employer.
*
*
*
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Night shift
- Weekend availability
Education:
- High school or equivalent (Preferred)
Experience:
- Customer service: 2 years (Preferred)
License/Certification:
- Driver's License (Required)
Willingness to travel:
- 75% (Preferred)
Work Location: On the road
Apply for this job with T. Bear Inc.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Brand Marketing Manager
Company Description
Item 9 Labs & Unity Rd. are bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States—with duality of prowess in both industries to back it up. Built up from a collective 200 years in the legal cannabis industry and franchising, the company helps eager operators enter the complex industry with ease.
For more information, visit item9labs.com & unityrd.com.
The Brand Marketing Manager (BMM) is responsible for adapting a brand strategy for the company's target
market. As the 'brand guardian', brand marketing managers maintain brand integrity across all company marketing initiatives and communications. The BMM is the person who will shape Item 9 Labs outward image. Will be responsible for uncovering consumer insights and delivering on innovative marketing campaigns consistently throughout the year. We ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience and brand awareness.
Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows. Be the brand enforcer at all times!
Responsibilities:
Manage all consumer marketing and communications activities online, through social, print collateral, and advertising.
Oversee messaging on print collateral, and website to ensure brand messaging is consistent across all channels.
Manage 3rd party partnerships to ensure fulfillment of obligations.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Lead creative development to motivate the target audience to take action .
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Monitor market trends, research consumer markets and competitors activities.
Align the company around the brand s direction, choices and tactics.
Create and develop an annual brand marketing plan and calendar for the AZ market that aligns with overall company strategies.
Collaborate with peers to ensure best brand practices are being utilized daily.
Plan out social content and messaging throughout year to speak to overall marketing strategies and sales incentives.
Communicate best practices and challenges from market analysis to Vice President of Marketing and Sales Team.
Collaborate with sales counterparts to execute programs and strategic partnerships that promote sales.
Develop a network of Item 9 Labs fans, build those relationships and utilize them as resources for access to the target market.
Report the status of consumer marketing activities and communicate consumer feedback; interpret findings; make recommendations. Monitor and communicate the activity of competitor brands in the market.
Detailed bi-weekly recap reports and monthly analytic recaps to be managed and produced for Vice President of Marketing.
Qualifications:
Education: College degree (B.A. or B.S.) in Marketing, Communications or related study preferred.
Experience: Ideally, 4â€6 years experience in marketing, advertising, promotions, or related consumerâ€focused field.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up to date with latest trends and marketing best practices
Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.
Proven ability to organize and manage cross-functional projects with several key stakeholders
Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time
A creative eye for spotting product and consumer trends
Must demonstrate entrepreneurial aptitude and be solution-focus
Special Skills/Qualifications:
High level of organization, market knowledge critical, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, selfâ€starter, works with a sense of urgency. Must be a social chameleon and team cheerleader at all times.
Available to work nights, weekends, and holidays based on market activity.
- NOTE: This job description is not intended to be allâ€inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Apply for this job with Item 9 Labs
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
About CANA
CANA Retail is a rapidly growing multi-location cannabis lifestyle brand headquartered in Massachusetts. We are passionate about serving our customers and communities with enthusiasm and purpose to elevate and evolve our relationship with cannabis.
Our mission is to be America’s leading cannabis brand at winning and serving customers by delivering the largest selection and value of curated, high-quality cannabis products in a welcoming and modern environment. At CANA, we believe in the life changing power of the cannabis plant and we’re here to lead the way.
The Position
We are searching for a highly creative, forward thinking Brand Marketing Manager to lead our brand development, marketing and communications initiatives. In this position you will be responsible for all aspects of marketing operations and your role will be the driving force behind our brand content creation and distribution strategy. You will develop how we communicate with our customers and stakeholders across digital and traditional media channels to drive sales and grow our brand’s influence while increasing brand awareness and loyalty.
Our ideal candidate is someone with experience in marketing, art direction, and digital media management and has a high level of cultural sensitivity and passion for our industry, our product, and our consumers.
Key Responsibilities
- Leading brand strategy and positioning to develop brand identity and awareness.
- Leading marketing strategy, planning, and execution to drive sales and foot traffic to our stores in compliance with state cannabis laws.
- Planning, implementing, and monitoring marketing initiatives across all digital and traditional channels including web, social, email, sms, paid, in-store, OOH, brand apparel, and packaging.
- Developing campaigns, lifecycle comms, digital/social content, partnership programs, community events, and other innovative marketing initiatives to achieve our business goals.
Qualifications
- Bachelor’s Degree or higher in communications, Marketing, Business, Journalism or related field.
- 3-5 years in Marketing related experience (Digital Marketing roles preferred).
- Experience with leading the creation of content for web, email or social media marketing.
- Experience taking social platforms to the next level and driving growth in followers, reach, interaction engagement, etc.
- Must be detail oriented and possess excellent writing skills with attention given to spelling, grammar, and syntax.
- Ability to work proactively and independently, to seek and incorporate feedback, and to manage and complete multiple tasks on deadline.
- Experience creating relationships with micro and macro-influencers.
- Solid presentation skills – must be comfortable speaking to stakeholder groups and delivering results.
- Ability to work in a fast paced environment.
- Strong analytical skills and enthusiasm for working with data to produce meaningful reporting and insights.
Additional Requirements
- Minimum of 21 years of age.
- Possess valid driver’s license or state ID.
- Must pass any and all required background checks.
- Must be willing to have a flexible work schedule, including providing social media coverage on nights and weekends.
- Must be and remain compliant with any and all legal or company regulations for working in the industry.
- Must be able to lift, carry and balance up to 30 pounds (100 pounds with assistance).
- This job function may include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching.
Benefits
After completion of a successful probationary period, full-time employees are eligible for the following benefits:
- Health, Dental, & Vision Insurance
- Profit Sharing & Retirement Plans
- Paid Time Off
- Product Discounts
Compensation
Commensurate with experience
Position is Hybrid
Full-time
Thank you for your interest in joining our team, we can’t wait to meet you.
CANA is an Equal Opportunity Employer that promotes the diverse talent of people from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, disability, sexual orientation, or veteran status. Additionally, CANA complies with all other relevant, federal, state, and local laws regarding employment practices.
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- On call
- Weekend availability
Supplemental Pay:
- Bonus pay
Ability to commute/relocate:
- Norton, MA 02766: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Digital Marketing Occupations: 1 year (Preferred)
- Marketing: 3 years (Preferred)
Work Location: Multiple Locations
Apply for this job with CANA Retail
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Job Title: Brand Marketing Manager
Reports To: Chief Marketing Officer
Meet Pleasantrees
Founded in 2018 and rooted in Michigan, Pleasantrees is committed to cultivating the highest quality cannabis, building trust in our communities and lasting relationships with our guests. Midwestern through and through, we are committed to delivering warm, thoughtful, and exceptional service at every turn. We respect the power of the plant and the people who use it. We work hard so our friends can enjoy more of life’s pleasures.
About This Role:
Pleasantrees is seeking an exceptional Brand Marketing Manager to oversee the Pleasantrees brand portfolio and develop it into the leading house of craft cannabis brands in Michigan. This portfolio already consists of leading brands including Pleasantrees, Gud Nuff, The Eighth by White Boy Rick, Clout King and Terdz, and will be augmented by several new brands in 2022 and beyond. The Brand Marketing Manager will be a key member of the Pleasantrees marketing team with a remit to build a house of brands with high preference and affinity, due to superior consumer and market insight, best in class creative, exceptional go-to-market plans, constant sales support, and program optimization.
Challenges You will Tackle:
- Market assessment, competitive audits, and data analytics.
- Identifying business and consumer needs and incorporating these into Pleasantrees portfolio strategy and individual brand positioning.
- Product and SKU development in coordination with the sales, processing, and cultivation team
- Storytelling and creative development including packaging design, promotional assets, online/offline content, and other marketing items.
- Management of Brand Ambassador team including logistics, programming, oversight, and reporting.
- Go-to-market plan development including launches, media buying, demo activations, promotions, social media etc.
- Working with cross-functional partners within the company to bring wholesale brand marketing programs and supporting materials to the marketplace
- Measure and report performance of all marketing campaigns and assess ROI and KPIs and continually optimize.
- Provide close support for the creative and retail teams within the marketing team.
Professional Skills:
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Strong analytical skills with attention to detail partnered with a creative mind.
- Team leadership
- Time & Project management skills with the ability to juggle multiple projects.
Education and Experience:
- +3 years of brand management experience at a consumer-packaged goods’ company.
- Brand development experience including competitive audits, positioning, packaging, creative development, launches, event marketing and ongoing sales promotions.
- High familiarity with consumer research, market insights and defining marketing strategies based on data to drive business results.
- Ability to plan and think strategically, but also develop tactical recommendations and execute on them
- Experience working closely with internal teams including creative, sales, distribution and manufacturing to market brands or products into competitive markets
Nice to have’s:
- Cannabis experience
Pleasantrees provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Royal Oak, MI 48067: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Microsoft Powerpoint: 1 year (Preferred)
Work Location: One location
Apply for this job with Pleasantrees
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Brand Marketing Manager
Company Description
Item 9 Labs & Unity Rd. are bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States—with duality of prowess in both industries to back it up. Built up from a collective 200 years in the legal cannabis industry and franchising, the company helps eager operators enter the complex industry with ease.
For more information, visit item9labs.com & unityrd.com.
The Brand Marketing Manager (BMM) is responsible for adapting a brand strategy for the company's target
market. As the 'brand guardian', brand marketing managers maintain brand integrity across all company marketing initiatives and communications. The BMM is the person who will shape Item 9 Labs outward image. Will be responsible for uncovering consumer insights and delivering on innovative marketing campaigns consistently throughout the year. We ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience and brand awareness.
Collaborate with peers and sales team to reach strategic goals and continue to evolve as the brand grows. Be the brand enforcer at all times!
Responsibilities:
Manage all consumer marketing and communications activities online, through social, print collateral, and advertising.
Oversee messaging on print collateral, and website to ensure brand messaging is consistent across all channels.
Manage 3rd party partnerships to ensure fulfillment of obligations.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Lead creative development to motivate the target audience to take action .
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Monitor market trends, research consumer markets and competitors activities.
Align the company around the brand s direction, choices and tactics.
Create and develop an annual brand marketing plan and calendar for the AZ market that aligns with overall company strategies.
Collaborate with peers to ensure best brand practices are being utilized daily.
Plan out social content and messaging throughout year to speak to overall marketing strategies and sales incentives.
Communicate best practices and challenges from market analysis to Vice President of Marketing and Sales Team.
Collaborate with sales counterparts to execute programs and strategic partnerships that promote sales.
Develop a network of Item 9 Labs fans, build those relationships and utilize them as resources for access to the target market.
Report the status of consumer marketing activities and communicate consumer feedback; interpret findings; make recommendations. Monitor and communicate the activity of competitor brands in the market.
Detailed bi-weekly recap reports and monthly analytic recaps to be managed and produced for Vice President of Marketing.
Qualifications:
Education: College degree (B.A. or B.S.) in Marketing, Communications or related study preferred.
Experience: Ideally, 4â€6 years experience in marketing, advertising, promotions, or related consumerâ€focused field.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up to date with latest trends and marketing best practices
Accountable, detail oriented, self-starter with the ability to execute and finish tasks in an organized and complete manner.
Proven ability to organize and manage cross-functional projects with several key stakeholders
Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time
A creative eye for spotting product and consumer trends
Must demonstrate entrepreneurial aptitude and be solution-focus
Special Skills/Qualifications:
High level of organization, market knowledge critical, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, selfâ€starter, works with a sense of urgency. Must be a social chameleon and team cheerleader at all times.
Available to work nights, weekends, and holidays based on market activity.
- NOTE: This job description is not intended to be allâ€inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Apply for this job with Item 9 Labs
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Social Media Marketing Manager - Cannabis Retail Brand
Cannabis Retail Brand
2 years ago
We are looking for a talented Social Media Marketing Manager to administer our social media accounts. You will be responsible for creating original content (text and video), managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media marketing manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement on all platforms!
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts and maintain aesthetic (e.g. Facebook, Instagram, TikTok)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Skills
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to manage 3+ accounts at once
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
Benefits
- Startup atmosphere
- Ability to create your own marketing strategy and build your portfolio
- No two days are the same; great work variety
- Exciting work hard, play hard culture
- Work with like-minded business professionals
- Travel opportunities
- Free products
Location:
Greater Bowling Green Area
Job Type: Full-time
Pay: $19.00 - $26.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Franklin, KY 42134: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: Multiple Locations
Apply for this job with Cannabis Retail Brand
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
COMPANY OVERVIEW
MISSION STATEMENT
Recently named one of Entrepreneur magazine's Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy's, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco's national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry's first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.
MISSION STATEMENT
At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY
As Cresco Labs looks to accelerate the growth of its Sunnyside* retail brand, the company is seeking an Associate Brand Manager to join our Retail Marketing team. In this role, you will play a part in the development of integrated retail marketing campaigns with a focus on building the Sunnyside* retail brand as we scale across new and existing markets. This position will work closely with cross-functional partners across retail operations, eCommerce, CRM, social media, creative agencies, compliance, finance, and others to drive key initiatives and deliver results.
CORE JOB DUTIES
- Be the #1 champion of the Sunnyside* retail brand including ownership of brand guidelines, brand positioning, development of national campaigns, and supporting local markets with regional campaigns.
- Assist in the development and implementation of marketing plans and brand strategy, from briefing creative agencies to activating across our marketing channels.
- Collaborate with in-store, paid media, eCommerce, social and CRM team to bring brand campaigns to life via multiple owned channels and lead development of associated creative.
- Develop internal communication plans that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities.
- Manage multiple marketing projects, including both scaled national campaigns and support for local marketing initiatives.
- Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy.
- Track brand-related marketing expenses and vendor estimates and scopes to manage within the retail marketing budget.
- Grow your knowledge regularly through team member 1:1's, research and identify opportunities to share best practices with the broader team.
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
- Bachelor's degree required. MBA preferred.
- 3 years of relevant marketing experience with a focus on retail, shopper, or wholesale brand marketing. Must demonstrate ability to lead and build a consumer-facing brand.
- Relevant experience activating in multiple channels including paid media, social media, CRM, eCommerce and in-store.
- Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity.
- Strong bias for action. You identify a problem and mobilize to solve it.
- Proven project management skills. You are able to juggle multiple high-priority projects.
- Strong numerical and analytical skill set with ability to interpret quantitative data.
- Strong communication skills (exceptional listening skills, persuasive, and professional communicator).
- Entrepreneurial and team-oriented spirit. You are able to motivate and lead cross-functional teams.
- Genuine passion for marketing and the cannabis industry.
COVID-19 REQUIREMENTS
Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).
ADDITIONAL REQUIREMENTS
- Must be 21 years of age or older to apply
- Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Apply for this job with Cresco Labs
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Job details
Salary
$150,000 - $175,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications
Full Job Description
Salary
$150,000 - $175,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications
Master's (Preferred)
Marketing: 5 years (Preferred)
Microsoft Powerpoint: 5 years (Preferred)
Trade Marketing: 5 years (Preferred)
Full Job Description
Brand Marketing Manager: Cannabis Industry
Location: The role can be based in Oklahoma City, Tulsa, OK. or Fayetteville, AK.
Are you interested in joining a world-class organization within the fastest growing consumer goods segment in the country? RedBird Bioscience (Redbird) is seeking a top-tier Brand Marketing Manager to join our team and lead the brand development efforts for the RedBird brand as well as support the portfolio of cannabis brands the Company produces and distributes for its trade partners.
The position, reporting to the COO, will help build brand equity across this portfolio of cannabis brands utilizing a pragmatic and structured approach leveraging experience gained in a leading CPG, beauty products or similar organization. The successful candidate will lead the development and execution of the marketing (cycle) plan, including promotional activities, as well as the managing the corresponding budgets.
The candidate should be creative in terms of gaining consumer insights, testing concepts, receiving and integrating sales team feedback from retail and other sources into the marketing mix (i.e., create an environment of constant learning and improvement). This is unique opportunity utilize your talents in an environment where you will control the development and evolution of brands in a rapidly growing sector which is totally contestable!
The Role
Leverage consumer and market insights and marketing expertise to successfully identify, develop and execute marketing plans for new products and brand campaigns including product architecture, product launch process and go-to-market strategy.
Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas and present recommendations to the leadership team and trade partners.
Forecast and monitor sell-in and sell-through to meet and/or react to business needs.
Work closely with the Company’s trade partners on the development and execution of their brand strategies and promotions (as a true business partner).
Support the development and execution of the Company’s social media strategy.
Leverage data to inform decision-making for strategy development and adjustments as necessary.
Your Skills
- 5+ years relevant marketing experience in a top CPG/food/alcohol/beauty industry or similar organization strongly preferred.
- Strong understanding of retail and how to influence the purchasing decision at the point of sale.
- Possess a solid grasp of packaging, and “through the line” design and promotional techniques.
- Strong organization, planning, and creative thinking skills with the ability to manage to tight deadlines.
- Highly entrepreneurial, passionately curious, willingness to roll up your sleeves with a “whatever it takes” mentality.
- A collaborative and engaging management style (“we” win as a team) with a good sense of humor strongly preferred.
- Comfortable working in a fast-paced and agile environment.
- Highly proficient with MS Office suite; must be able to create engaging reports and presentations.
- Educational Degree(s) – Bachelor’s level degree from an accredited university (preferably in Marketing), MBA preferred.
- Willingness and ability to travel up to 30%.
Job Type: Full-time
Salary: $150,000.00 - $175,000.00 per year
Schedule:
- 8 hour shift
Supplemental Pay:
- Bonus pay
Education:
- Master's (Preferred)
Experience:
- Marketing: 5 years (Preferred)
- Microsoft Powerpoint: 5 years (Preferred)
- Trade Marketing: 5 years (Preferred)
Work Remotely:
- Temporarily due to COVID-19
Apply for this job with Redbird Bioscience
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Job Duties and Responsibilities:
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Research consumer markets and competitors’ activities to identify opportunities and threats
- Brainstorm innovative growth strategies
- Anticipate, communicate and develop strategies to minimize bottlenecks
- Monitor product distribution and consumer reactions
- Monitor market trends
- Translate brand strategies into executable brand campaigns, positioning and marketing strategies
- Analyze current marketplace brand positioning and to clearly define targeted consumers insights
- Establish performance specifications, cost/price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns to assess against ROI and KPI goals
- Lead creative development and create motivating stimulus to inspire targeted population into “taking action”
Preferred Skills and Requirements:
- Excellent written and verbal communication skills
- Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Keen knowledge of latest trends and marketing best practices
- Experience with CRM software
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Keen knowledge of cannabis products and consumer marketing base
- Excellent communication and interpersonal skills
- Ability to identify target audiences and devise campaigns that engage, inform and motivate
- Excellent analytical skills and data-driven thinking ability
- Highly creative with ability to think out of box
- Ability to work with numbers, metrics and spreadsheet
- Proven work experience as brand manager
NOTE: Candidates that are offered a position are required to pass pre-employment drug and background screening. Qualified candidates with criminal histories, are considered in a manner that is consistent with local, state and federal laws.
High Bluff Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Applicants, with criminal histories, are considered in a manner that is consistent with local, state and federal laws.
Apply for this job with High Bluff Group
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Summary:
As Retail & Brand Marketing Manager, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Director of Marketing on strategic goals to support The Apothecarium’s business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
The Apothecarium prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, The Apothecarium prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, The Apothecarium services the greater Bay Area through brick-and mortar retail, online pre-ordering and home delivery. The Apothecarium owns and manages two house cannabis brands: State Flower Cannabis and Valhalla Confections. State Flower cultivates premium, small-batch indoor flower in San Francisco. Valhalla Confections is a leading cannabis gummy and chocolate manufacturer in Santa Rosa.
Essential Job Duties and Responsibilities:
Knowledge, Skills and Abilities:
Required Education and Experience:
Work Environment:
Physical Requirements:
Compensation and Benefits:
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.
The Apothecarium is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, genetic information, marital status, national origin, disability, citizenship or veteran status. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
As Retail & Brand Marketing Manager, you will create plans that result in measurable sales growth and increased engagement with our brands across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels. You will be responsible for planning, executing, and measuring marketing initiatives coordinated across corporate, retail, and product groups. You will be responsible for planning, developing, and implementing marketing strategies including content creation, outbound marketing, events and social media to attract potential customers and maintain existing ones. You will collaborate with the Director of Marketing on strategic goals to support The Apothecarium’s business and growth objectives.
Successful candidates will have a passion for cannabis culture, social media, and digital marketing and have a proven track record of working across teams to influence and manage various projects on tight deadlines, all with a positive attitude.
The Apothecarium prides itself on giving customers access to a wide variety of appropriately priced cannabis products in a safe, well-appointed setting. Recognizing that consumers need accurate, trusted and helpful cannabis information, The Apothecarium prioritizes customer service and cannabis education. We believe in, invest in, and deliver, skilled and trained cannabis consultations and consumer experiences that enhance and enrich our customers’ lives and wellness. Currently, The Apothecarium services the greater Bay Area through brick-and mortar retail, online pre-ordering and home delivery. The Apothecarium owns and manages two house cannabis brands: State Flower Cannabis and Valhalla Confections. State Flower cultivates premium, small-batch indoor flower in San Francisco. Valhalla Confections is a leading cannabis gummy and chocolate manufacturer in Santa Rosa.
Essential Job Duties and Responsibilities:
- Demonstrate and support The Apothecarium’s mission and values
- Support our director of marketing and marketing managers in the cohesive and consistent execution of our brand identity and messaging
- Manage and oversee the execution of content strategies for social, e-marketing and digital platforms and oversight of social & digital marketing coordinators
- Leverage copywriting skills to turn complex cannabis product information in digestible and clear value propositions and pithy marketing messages that drive purchase
- Track the evolution of campaigns and manage customer data to develop targeting, testing different data models to optimize for performance.
- Leverage quantitative marketing analysis and sales reports to understand brand/product performance and to influence marketing strategies and manage advanced campaign segmentation and optimization
- Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
- Develop a weekly and monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
- Establish automated reporting and optimization processes
- Establish and execute marketing plans including in-store (e.g. windows, fixtures, collateral), digital (e.g., site, email, social, video) and external/media planning (advertising, events, activations, tradeshows)
- Coordinate with stakeholders to ensure that all deliverables/ timelines are being met
- Stellar project management skills, keen sense of organization/prioritization and superior attention to detail
- Proven ability to operate in an organization with a lot of stakeholders, rapid pace and constant decision
- Maintain attention and adherence to cannabis marketing messaging compliance as outlined by the state of California, local municipalities and under the direction of our compliance manager
- Travel Requirements – Up to 25%
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Comfort and ease utilizing digital software and services, e.g. SquareSpace, WordPress, Mailchimp, POS, social media platforms, SMS text services, etc.
- Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc.
- Proven marketing experience: agency, retail, and/or e-comm industry experience preferred
- Strong omni-channel marketing skills; in-store, digital, social media, advertising, etc.
- Experience with design software; Adobe Illustrator, PhotoShop, InDesign, etc.
- Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business
- Must be authorized to work in the U.S., be at least 21 years old and must pass a criminal background check
Required Education and Experience:
- Bachelor’s degree; business, marketing, communications or related field preferred
- 5-7 years of marketing and/or brand management experience
- Cannabis, retail and/or e-commerce experience highly preferred
- High familiarity with brand development planning, innovation and creative ideation processes
- Experience using data and metrics to measure impact and determine optimization and improvement techniques
- Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development
- Excellent verbal and written communication skills including skilled copywriting abilities
- Relentlessly high standards and sharp attention to details
- Thinks strategically, but stays on top of tactical execution
- Entrepreneur can-do attitude to find ways to break down growth barriers
- Ability to thrive in chaos and resolve ambiguity with creative problem solving
- Proficiency in Google and Microsoft Office Suites.
- Must be authorized to work in the U.S., be at least 21 years old and must pass a criminal background check
Work Environment:
- On occasion may work in a busy retail store with moderate to high noise levels
- Position is primarily located in San Francisco, CA, however, may require traveling to other office locations for off-site meetings and other activities as required by the job.
Physical Requirements:
- Occasional standing; walk frequently; reach and twist/turn with hands and arms; climb or balance and stoop, kneel, crouch or crawl
- Occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus
Compensation and Benefits:
- Competitive Salary
- Excellent Benefits Package (Health, Dental, Vision, 401K, Commuter Benefits, and FSA)
- Paid vacation
- Employee Discount on products
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.
The Apothecarium is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, genetic information, marital status, national origin, disability, citizenship or veteran status. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Apply for this job with The Apothecarium
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
We are a budding Cannabis company trying to grow and looking for people to grow with us.
The Manager of Brand Marketing is responsible for managing the execution of brand standards, visual merchandising and presentation strategies to positively impact overall business results; this objective is achieved through the collective partnership and alignment with GM and Co-Managers, as well as corporate Product, Digital and Marketing teams.
Job Functions
- Lead marketing team to implement all aspects of marketing including day to day merchandising, and product launches.
- Oversee the timely execution of brand merchandising guidelines and seasonal guidelines.
- Excels in standards as related to all aspects of marketing and brand standards.
- Provide leadership, training, guidance and support to team members that fosters continuous learning and improvement in performance of the store.
- Supports implementation of company initiatives and strategies.
- Partners with GM and other Co-Managers teams to review critical business reports, analyze business results and apply knowledge/learnings linking merchandising and presentation to overall business metrics, sales, and profit.
- Understands merchandise flow standards; backroom organization and how it affects floor set execution, replenishment and recovery and the overall in-store brand experience.
- Provides essential global feedback from the field to influence future directives.
- Supports all visual presentation aspects of new store openings.
Basic Qualifications
- 2 years of experience in Marketing
- Excellent leadership and communication skills
- Ability to build and manage a growing brand.
- Capacity to convey new ideas, persuade and implement
- Good working knowledge of Photoshop, Illustrator, and 3D drawing programs/creative suites.
- Bachelor's degree
- Microsoft Office skills in Word, Excel and Outlook.
- Minimum 21 years of age
Preferred Qualifications
- Previous experience in marketing strategy area.
- Master of Business Administration (MBA) or operations management or related field.
- Knowledge of marijuana strains, (indicas, sativas, hybrids), edibles, extracts, and current products on the market a huge plus.
- Dispensary-related experience a plus.
- Provide exemplary customer service, and represent the business with pride.
Working Conditions
This is a full-time position. This position regularly requires long hours and weekend work, nights, weekends and holiday availability.
Physical Requirements
While performing the duties of this job, the employee is regularly required to talk and hear. This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms and may be required to lift a minimum of 50 pounds.
Travel Requirements
Participate in industry exhibitions/events,etc.
Job Type: Full-time
Pay: $20.00 - $22.00 per hour
Schedule:
- Monday to Friday
- On Call
Experience:
- Branding: 2 years (Preferred)
Education:
- Bachelor's (Preferred)
Location:
- Los Angeles, CA 90068 (Preferred)
Benefit Conditions:
- Only full-time employees eligible
Work Remotely:
- Temporarily due to COVID-19
Apply for this job with CADM LLC
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
ABOUT MARY’S
Who is Mary? Mary is not a singular muse. Mary is that part inside of all of us that strives for a better quality of life.
Best known as the developer and exclusive distributor of the first-ever and award-winning Transdermal Cannabis Patch, Mary’s is a cannabis industry leader with over 5 years of experience exploring all aspects of cannabis and numerous awards for our business & product innovations.
Distilling the wisdom of plants to help people and their pets reach the full potential of their bodies, minds, and lives is our mission. Providing an alternative to medicine – not alternative medicine – is our purpose. Science Smart, Plant Wise is our promise (and our tagline).
From our founders and partners to our scientists and production associates, our passion is paramount in everything we do. We firmly believe in the healing benefits of plant-based medicine and in particular, THC & CBD – both from our own experiences and the incredible results we witness in people and their pets.
Come join us as we expand grow in this growing, fast-paced industry!
POSITION SUMMARY
The Mary’s Brand Marketing Manager for the THC category will be accountable for thinking creatively and tactically to help build and execute marketing strategies to support sales goals and drive brand performance via our retail partners. This will include activating new accounts and creating programs to support existing accounts on a local, regional, and national scale. This position will work with cross-functional partners such as Sales, R&D, PR, and Creative to ensure that we're bringing our go-to-market vision and strategy to life. To be successful in this role, the candidate needs to embody the following: self-starter, creative problem solver, acute attention to detail, and team player.
ROLE RESPONSIBILITIES
- Responsible for ensuring that the products, services, and messaging that fall under the THC domain resonate with current and potential B2B customers and end-consumers
- Think creatively and tactically to help build and execute the marketing strategies for our THC categories
- Continuously monitor marketing trends and keep a close eye on competitive products in the marketplace
- Assist in developing channel strategy to increase product visibility, brand exposure, and support the efforts of the sales team
- Manage the development and execution of in-store merchandising elements to create an impactful path to purchase, in conjunction with marketing teammates
- Work on the development and execution of the THC category’s digital media strategy – from social media to content to email to advertising - in collaboration with marketing teammates
- Monitor the ROI and KPI’s of marketing efforts, promotions and participation in events to ensure a positive and measurable impact on sales
- Constantly represent the voice of our customers and end-consumers in all marketing communications
- Support the sales team’s marketing needs (sales decks, promotional materials)
- Assist with developing and bringing new products and services to market
- Serve as THC category lead for any agency partners
- Develop clear and effective creative briefs for campaigns and programs and serve as a program manager for all efforts
- Analyze potential strategic partners for collaborations
- Manage creative asset requests
- Some travel required
JOB QUALIFICATIONS
- 5+ years of product and/or brand marketing experience
- Bachelor’s degree in marketing, business, communications or a related field
- CPG experience required, ideally in pet, wellness, and/or nutraceuticals. Cannabis experience preferred, but not required
- Ability to proactively contribute innovative ideas as well as anticipate issues and provide creative solutions
- Experience in both retail and e-commerce preferred
- Previous experience managing an agency partner relationship preferred
- Ability to multi-task projects with acute attention to detail
- Strong program management skills including clear, effective and consistent communication and ability to meet deadlines
- Ability to work in a team environment with a high degree of autonomy and responsibility
- Proficient in Microsoft Office
COMPANY BENEFITS
- Paid holidays/vacation
- Option to work remotely up to four days a month
- Dental, vision, and health insurance
- 401k with a company match
Job Type: Full-time
Experience:
- CPG: 1 year (Preferred)
- Brand Marketing: 5 years (Preferred)
Work Location:
- One location
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Paid time off
This Job Is Ideal for Someone Who Is:
- Dependable -- more reliable than spontaneous
- People-oriented -- enjoys interacting with people and working on group projects
- Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
- Detail-oriented -- would rather focus on the details of work than the bigger picture
- Achievement-oriented -- enjoys taking on challenges, even if they might fail
- Autonomous/Independent -- enjoys working with little direction
- Innovative -- prefers working in unconventional ways or on tasks that require creativity
Schedule:
- Monday to Friday
Apply for this job with Mary's Management LLC
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Tropizen is a vertically integrated medical marijuana company, with cultivation, manufacturing, and retail, with brand expansion from Puerto Rico to US states rolling out in 2020. We take pride in creating innovative, hand-crafted cannabis flower and manufactured products using fresh, local ingredients.
We are looking for someone who can jump into the position right away, reporting to the company owner to build plans for the year and implement them with assistance from the owner as well as support from our sales and admin staff as well as a virtual team of writers, graphics designers and others as needed.
POSITION SUMMARY
As a marketing manager, you will use all the tools at your disposal to drive brand knowledge and product awareness in 2020 as we launch new products, new stores and expansions. You will report directly to the VP and grow the marketing team as we grow.
You will help navigate the complex legalities of the medicinal cannabis business it may be beneficial to have experience in a regulated market. You will hit the ground running and wow us with your energetic, detail-oriented and creative approach.
This job offers possible work-from-home option 2 days/week.
RESPONSIBILITIES (what you’ll do on a day-to-day basis):
· Develop and execute monthly and yearly marketing goals and objectives
· Work with production teams timing to plan and promote sales
· Assist in planning and executing events, dispensary visits and promotions
· Keep and evaluate records to validate marketing initiate successes
· Manage social media accounts
· Update digital media partners (Weedmaps, Leafly, Leaflink, others).
· Help manage and create email newsletters to patients and dispensaries
· Help develop collateral (flyers, brochures, displays). Including copy writing in Spanish and English
· Assist in developing advertising targets and graphics
· Stay up to date on market changes
· Develop weekly status reports and attend weekly meetings
· Become a patient advocate and share feedback to relevant parties
SKILLS
· Extremely good time management
· Attention to detail
· Excellent writing skills in Spanish and English
· Ability to develop brand identity visually and in communications, closely following brand guidelines
· Finish tasks on time and to completion, every time
· Self-organizer with the ability to run projects relatively autonomously
· Full suite of Microsoft Office products: Word, Excel, and PowerPoint
· Strong communication skills, connecting all facets of the business
· Solid understanding of how to engage patients across social media platforms
· Ability to juggle multiple work streams at the same time, while remaining focused and calm
· Curiosity to learn all facets of the business
· Project management
· Cannabis knowledge (effects, strains, benefits)
MINIMUM REQUIREMENTS
- Puerto Rico Cannabis industry certification
- Marketing degree or 4+ years experience (preferred)
- 3+ years marketing account management experience (preferred)
- Exceptional customer service mindset
- Strong cultural connector and communicator
- Wordpress experience
DESIRED SKILLS, QUALITIES AND EXPERIENCE
- Proficiency in one or more of the following: Adobe Photoshop, Adobe Illustrator, Inkscape
- Excellent leadership, planning, communication skills
- Proven track record of success and experience
- Lifestyle brand and/or start up experience
How to Apply: Include the answers to the questions below along with your cover letter.
· Do you have a four-year degree?
· Have you created marketing or advertising campaigns? if yes, give an example
· Have you autonomously managed marketing accounts or promotions? if yes, give an example
Job Type: Full-time
Job Type: Full-time
Salary: $28,000.00 to $36,000.00 /year
Experience:
- Marketing: 4 years (Preferred)
License:
- Cannabis Medicinal (Required)
Language:
- Spanish + English (Required)
Additional Compensation:
- Bonuses
- Store Discounts
Work Location:
- Multiple locations
Benefits:
- Paid time off
- Flexible schedule
This Company Describes Its Culture as:
- Detail-oriented -- quality and precision-focused
- Innovative -- innovative and risk-taking
- People-oriented -- supportive and fairness-focused
Apply for this job with Tropizen, LLC
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.