Here are 24 cannabis jobs mentioning "vice president marketing" in May 2024, at companies like HempNova Lifetech Corp., INSA, Ascend Wellness Holdings, and Lightshade, including positions such as Vice President Sales & Marketing, Vice President of Marketing, Vice President of Sales and Marketing, and Vice President, Sales and Marketing.
More than 30+ days
INSA, Inc. is looking for an experienced Vice President of Marketing located in Western, MA (or surrounding drivable distance to Chicopee, MA) to spearhead growth through our retail and wholesale sales channels. The VP of Marketing will lead the performance of our customer-centric marketing organization through the company’s next phase of growth and expansion and have a deep focus on analytics and decision making based on testing and iteration.
We are looking for a hands-on leader who has grown a dynamic marketing team through analytics, technology, creativity, multichannel advertising, and data-driven decision making, with a bias for action and execution. This leadership role will be focused on propelling our brand and brand experience.
The Vice President of Marketing will grow and scale a world-class marketing organization and be part of the executive leadership team taking INSA to its next level of growth. In this role, you will lead and manage the marketing team to deliver key results in Organic Marketing, Brand, Content & Email Management, Engagement and Retention Strategies, Lifecycle Management, Analytics, social media as well as Communications, and Public Relations in compliance with state-specific cannabis industry legislation/requirements. The ideal candidate will have a strong background in marketing execution, leadership and management, a quantitative perspective, and a passion for understanding product and consumer needs.
As Vice President of Marketing, you will:
- Define objectives and strategy for INSA’s marketing team in partnership with other senior leaders of the organization.
- Oversee the planning, development, and execution of an organization's marketing initiatives.
- Oversee content marketing and email programs across the INSA brand.
- Lead and empower a collaborative team of cross-functional marketers, driving the vision and overseeing efforts across these functions.
- Develop and implement a cohesive marketing plan to increase brand awareness for INSA.
- Generate revenue by increasing sales and growth through successful marketing for the entire organization through market research, pricing, marketing communications, advertising, and public relations.
- Design effective campaigns that communicate our brand in a way that resonates with and motivates our target market, driving increased sales and engaging existing (repeat) customers.
- Find scalable marketing channels across all forms of digital media via testing & iteration.
- Drive consistent strategic and tactical alignment throughout your team by establishing ambitious goals and objectives, and key results on a quarterly and annual basis.
- Proactively evaluate the results of marketing initiatives and strategies by ROI. Provide ongoing tracking, measurement, and KPI analysis to provide clear, actionable insights.
What we look for:
- Reside within daily commuting distance to Chicopee, MA
- 10+ years of experience, with at least 5+years in marketing leadership roles, including experience scaling a growing team, working with C-level executives, managing large scale marketing budgets, and executing successful go-to-market strategies.
- Experience leading marketing at a company or startup in hypergrowth and growing a marketing team through analytics and technology.
- Demonstrated track record of delivering on multi-channel growth metrics, such as web traffic, leads, client conversions, and revenue generation deeply rooted in data via testing and iteration.
- Deep experience developing strategy and executing plans to drive consumer engagement and retention.
- Entrepreneurial mindset with hands-on mentality when needed.
- Demonstrated strategic thinking skills combined with the ability to implement plans. Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust.
- Organized, knowing how to apply a structured approach, but also flexible and adaptable to individual situations.
- Proactive and energetic, with an ability to motivate a team.
- A passion for consumers and a deep understanding of technologies and innovation trends.
Apply for this job with INSA
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Reporting to the Chief Brand Officer, the VP of Retail Marketing will develop and lead the execution of the AWH retail marketing strategy enterprise-wide including development, communication, and tactical execution of all marketing plans that will improve brand awareness, build guest experience, and drive consumer engagement to drive traffic including loyalty, sales, and protect margin. This role is responsible for leading marketing calendar, promotional analysis, store level product introduction, consumer insight, competitive intelligence, and overall retail marketing strategy and execution including store launches, merchandising, as well as supporting customer service and contributing to the in-store creative process and visual for all our stores and branding presence within. This candidate will strive to create the ideal guest experience, and work closely with our retail sales team to deliver success.
RESPONSIBILITIES
- Lead location specific strategies, promotion development, promotional execution, micro social activation, micro consumer service fulfillment, competitive intelligence, consumer insights, merchandising, openings/remodel support, design support, and wholesale support.
- Responsible for development, management, and analysis of all retail marketing initiatives
- Co-develop the brand presence in store to optimal guest experience
- Provide thought leadership and support in the evolution and integration of the retail business
- Drive decision making based on reporting, analytics, customer insight and retail performance, as well as analyzing cost and effectiveness of initiatives
- Meet/evaluate and recommend/establish partnerships with other third-party providers in the new- and emerging-channel space for the purpose of advancing business objectives
- Work cross-functional with our internal and external partners to deliver the best ideas and solutions for our retail partners.
- Work closely with retail operations and store level management to ensure alignment and support of localized marketing initiatives
- Ensure programs are delivered within budget and timelines are met
- Merchandising
- In-store aesthetic strategy and execution
The successful candidate will possess and demonstrate the following skills/experience
- Retail marketing experience required; cannabis industry experience preferred
- Bachelor's Degree in Marketing or Business preferred, MBA a plus
- Minimum of 10+ years of progressive retail, brand management, marketing communications experience and 5+ years in a leadership role
- Experience managing retail marketing and field marketing strategy and execution
- Ability to lead through influence; strong cross functional partner
- Experience mining and analyzing retail, sales, and consumer data and translating findings to actionable insights
- Proven developer of people and teams
- Effective communication and organizational skills and detail orientation; can quickly build consensus around strategies and plan
- Strong balance of strategic thinking and tactical execution
- Interest and passion for retail and brand marketing
- Ability to manage/work with multiple vendors and partners & stakeholders
- Strong project management / budget management skills; organized to ensure seamless program execution; remains nimble concurrently maintaining focus on delivering plans and achieving goals
- Ability to effectively manage multiple vendor relationships and competing priorities
- Willingness to travel and an interest in being in stores to learn and share
Apply for this job with Ascend Wellness Holdings
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Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
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POSITION TITLE: VP, Marketing
DEPARTMENT: Marketing
LOCATION: Lightshade
SUPERVISOR: CEO
SALARY: $115,000-$146,000 depending on experience
CLASSIFICATION: Full Time, Exempt
Note: This is an ever-evolving document. Job responsibilities and duties can change per the needs of the business.
Position Summary:
The VP of Marketing will provide strategic brand management oversight and direction for Lightshade’s portfolio of dispensaries and cultivation facilities. This position requires an exceptional, dynamic, and high energy leader who believes in the power of brands to deliver transformational products, services, and experiences to our consumers. With strong communication, creative and analytical skills, the right candidate will leverage data-driven and consumer insights to drive strategies for brand and product development required for profitable growth at Lightshade. The VP of Marketing will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment in this fast -paced and growing organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES (INCLUDING, BUT NOT LIMITED TO):
- Asses, implement, and bring to life digital marketing best practices
- Develop and implement a cohesive marketing plan to increase awareness for consumer-based business
- Develop strategies and tactics for integrated, multi-channel marketing programs designed to achieve business objectives
- Design and implement all Digital Media platform campaigns including website and social media
- Identify data backed business and consumer insights to drive ecommerce business success
- Build relationships with media and stakeholders through creative PR strategies
- Provide leadership with ideas to organize effective marketing events
- Be a brand ambassador at industry events and trade shows
- Oversee the execution of solid project/programs from conception through execution to ensure strategic alignment remains intact
- Drive analytics by clearly defining objectives and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization
- Lead complex quarterly and annual planning and budgeting process to meet aggressive growth goals.
- Prepare regular reports and presentations on marketing metrices for the CEO.
- Construct marketing budget that support initiatives and growth.
- Other duties as assigned.
KNOWLEDGE/EXPERIENCE REQUIREMENTS:
- 10+ years working in an agency, brand management and or CPG digital marketing
- 5+ years in a fast-paced retail environment
- Bachelor’s Degree in Marketing, Communications, or other applicable fields. MBA preferred.
- Strategic mind-set with deep experiences in developing business strategies in complex and dynamic business environments
- Mastery of leading a team adept to digital marketing, ecommerce, and CRM
- Strong customer focus and relationship orientation
- Exceptional written and verbal communication skills
- Comfort with analytics and strong business acumen
- Experience developing all aspects of marketing eco-system
- Proven mastery of product launch and review
- Results driven with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
REQUIRED CERTIFICATES, LICENSES, REGISTRATIONS:
- Must possess an occupational badge through the Colorado Medical Marijuana Enforcement Division.
WORK ENVIRONMENT:
Ability and willingness to work in environments that may include exposure to pollen, allergens, dust, odors, high temperatures, noise, and moisture. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of the job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. The term “qualified individual with a disability” means an individual with a disability who, with or without reasonable accommodation, can perform the essential functions of the position.
BENEFITS:
In addition to your compensation, you will be eligible to receive any benefits which are offered to all full-time Lightshade employees. The employer will pay Employee Health Insurance. Dental insurance in which the employer will pay half of the employee cost, the employee pays for Vision and Aflac. These benefits are available after 60 days. The company pays Life at 1 x your annual salary and Short-Term Disability. We offer a 401k program, with a 6% match after 90 days. Lightshade offers Vacation time at 80 hours accrued in the first year, 120 hours during the third year, and 160 after four years of service. Sick time is at 80 hours per year. Both are a maximum of 160 hours of accruals.
All new employees will serve a 90-day probationary period to enable the Department Supervisor to determine their suitability as an employee.
Job Type: Full-time
Pay: $115,000.00 - $146,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
COVID-19 considerations:
Lightshade is currently in compliance with all Federal and State requirements for Covid-19 precautions.
Ability to commute/relocate:
- Denver, CO 80216: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Required)
Experience:
- Marketing: 1 year (Required)
- Multichannel marketing: 1 year (Preferred)
Work Location: One location
Apply for this job with Lightshade
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
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Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
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Vice President -Sales & Marketing
Company Profile: HempNova is an Oregon-based fully integrated hemp company. HempNova has two state-of-the-art facilities in Oregon, with full production lines of various hemp flowers and hemp-derived oils and products, covering everything from cultivation to mass production. We offer wholesale and retail products such as hemp oil, gummies, flowers, pre-rolls, and farm supplies. Our goal is to deliver the best quality hemp and hemp-related products to the market.
Position Description: VP of Sales & Marketing will directly report to the CEO, in charge of all aspects of the Company’s sales and marketing activities, including but not limited to providing and implementing overall marketing strategies to prompt the Company’s brands and products; establishing and leading sales team; setting up regional harbors at each major marketplaces across the U.S; providing product development team.
Job Requirement: The successful candidate must have a minimum of 3-5 years of progressive marketing as well sales leadership experience, preferably from a leading organization in the hemp, cannabis, and tobacco industries. They will possess a demonstrated strength in industry connection, strategic planning, entrepreneurial drive, creativity, excellent writing, communication, presentation, team building, interpersonal skills, and working collaboratively in a fast-paced and demanding environment.
Academic Qualification: Bachelor’s degree or higher preferred; in academic disciplines of sales, marketing, or business administration.
What We Offer:
- An exciting, fast-paced working environment in a growing company
- Personal and professional development opportunities
- A dynamic and fun work environment, with great colleagues
- Competitive pay rates
Application: We believe that diversity of thoughts and experience fuels innovation. In keeping with this belief, we do not discriminate on any basis and encourage all qualified candidates to apply.
Should you have questions, please let us know. While we welcome all applications, we will only respond directly to those who are short-listed for a role.
Thanks in advance for your understanding and wishing you all the best in your career journey.
Job Type: Full-time
Salary: $79,751.00 - $120,000.00 per year
Schedule:
- 8 hour shift
COVID-19 considerations:
We value the safety of each member of our community because we know we’re all in this together therefore, everyone must be vaccinated to enter our premises at this time.
Willingness to travel:
- 25% (Preferred)
Work Location: Multiple Locations
Apply for this job with HempNova Lifetech Corp.
Apply now →
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Vice President of Sales and Marketing for a Cannabis Hardware company
uKera Labs
uKERA USA is the US division for JWEI, an industry leader in manufacturing and developing portable vaporizer technology for the cannabis industry.
JOB DESCRIPTION
The Vice President of Sales and Marketing charts the course, develops the vision, and implements the plan that will propel the company towards increased market share and greater brand recognition. Reporting directly to the CEO, the Vice President will be a strategic thinker with proven leadership experience. Accountable for delivering measurable results that achieves and exceeds revenue and margin targets, this position will be capable of contributing meaningful insight to the sales and marketing functions and play an integral role in the overall development of the organization.
KNOWLEDGE, SKILL SET & QUALIFICATIONS REQUIRED
- Serves as Chief Marketing Officer of the company, providing support in the area of marketing strategy and management; develop the annual marketing plan and the strategies, tactics and resources necessary to achieve goals
- Develop strategies and tactics for increasing market share within existing accounts and markets, while expanding into new selected verticals
- Develop and implement annual business plans and manage to monthly, quarterly and annual expense and revenue budgets
- Provide leadership, direction and management to the marketing and sales team in a manner that ensures exceptional service to all stakeholders and that produces market differentiation and competitive advantage
- Establish clear sales metrics and benchmarks for measuring progress and maintaining focus; creates a companywide marketing reporting function that can track, measure and analyze performance
- Collaborate with strategic partners and clients to research market needs and identify possible new product solutions
- Establish and maintain a strong network of relationships within the industry
- Develop a strong team. Coach, mentor and develop existing professionals
- Proficient in financial analysis and establishing sales and marketing budget and action plan
- Proven success in a B2B energy environment
- Bachelor’s Degree required, MBA preferred
- A minimum of 10 years of marketing and sales experience with a demonstrated track record of accomplishments
- Strong leadership skills, able to lead change, mentor and motivate individuals
- Great track record of hiring and growing sales teams and ability to do so with speed
- Hands-on experience strategizing and negotiating complex sales deals
- Ability to operate at both a strategic/conceptual level and at a detailed, operational level
- Metrics driven; highly disciplined
- Must have strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse range of individuals
- A hands-on, action-oriented approach that fits well with the entrepreneurial, fast-paced culture
- Engaging leadership style that builds and sustains credibility with staff, colleagues, clients and other stakeholders
- Broad functional experience in areas of strategic planning and marketing, sales and market development and planning
uKERA is an equal opportunity employer. We encourage all to apply!
Job Type: Full-time
Pay: $75,000.00 - $95,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
COVID-19 considerations:
Vaccinated and wears masks. follow all CDC guidelines
Ability to commute/relocate:
- Whittier, CA: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Cannabis Vape: 3 years (Preferred)
Willingness to travel:
- 50% (Preferred)
Work Location: One location
Apply for this job with uKera Labs
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Who we are…
C3 Industries is led by a passionate, creative, and hardworking team of cannabis cultivation and processing experts. We produce and sell the highest quality, indoor cannabis flower and extracted products (Cloud Cover Cannabis) at our state-of-the-art facilities and retail storefronts (High Profile Cannabis Shop) throughout Michigan and Oregon, with active expansion underway within Missouri and Massachusetts markets and communities.
At C3I our product is cannabis, but our most important asset is our people. We believe in hiring locally, offering competitive compensation packages, and giving our employees an opportunity to learn and grow. As a company, we are committed to being active corporate citizens and community members and celebrate diversity and inclusion.
We are looking for a Vice President, Marketing to bring cutting-edge vision to C3 Industries' marketing department and to create an efficient organizational structure, processes and KPI's for the department. You will collaborate with C3 Leadership and act as a key stakeholder in the development of C3 Industries' brand strategy and marketing plan.
In this role you will….
- Build upon the current value proposition, positioning and create go-to-market strategies for each of C3 Industries' brands: Cloud Cover Cannabis (consumer products), High Profile Cannabis Shop (retail network) and C3 Industries (corporate holding company brand)
- Lead annual planning efforts for the C3 marketing function; develop annual budgets and ensure appropriate management and resource allocation; track ROI on marketing spend.
- Build strong relationships with external counterparts, including agencies, production vendors, media, etc. Build strategic partnerships with these entities and provide clear internal and external communications.
-
Build cross functional relationships with Retail Operations, Facility Operations, Retail Merchandising, Finance, Technology, and Sales to align on future marketing strategy and programs.
- Lead the development of the omni-channel marketing strategy to drive traffic, transactions, and customer engagement in all retail channels with marketing initiatives and programs including loyalty, merchandising, sampling, brand communication, product and category navigation, point-of-sale, promotions, and events.
- Oversee the development of an integrated content strategy and manage the implementation of Cloud Cover's content development program to support various brand marketing needs .
-
Oversee all aspects of social media strategy including content and influencer strategy; regularly evaluate effectiveness.
- Develop audience-level campaigns that create brand awareness with various “Cannabis Connoisseur” constituent groups.
- Manage the execution of packaging design for all Cloud Cover Cannabis products, including existing packaging design and new packaging development.
- Develop a comprehensive event strategy with a focus on the guest experience and community engagement activation.
-
Develop and systemize new retail store openings, including pre-opening, events, local collaborations and other channels to create store and brand awareness.
- Monitor cannabis market trends; conduct consumer research and track competitor activities to identify key issues and opportunities.
Skills and experience you have...
- 10+ years of marketing experience and bachelor's degree in business, marketing or related field; MBA preferred.
- Ideal candidate will have experience working with a vertically integrated retailer in the CPG space or have multi-brand leadership experience.
- Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders.
- Understanding of P&L and how marketing contributes to revenue/profit growth of the business.
-
Strong analytical skills with significant experience in measuring, analyzing and reporting on marketing performance and ROI.
- Willingness to roll up your sleeves and do whatever it takes to help your team win.
- Excellent leadership and organizing skills with the ability to simultaneously manage multiple initiatives through process and roadblocks.
- Fosters a culture of continuous experimentation and improvement with an ongoing test and learn approach.
-
Current knowledge on latest cannabis trends and marketing best practices.
- Ability to travel on a regular basis.
You should apply if...
- You are a strong “big picture” thinker and an equally strong “doer” that rolls up their sleeves to make things happen.
- You love working in a fast-paced environment and are excited about working for a start up in an emerging industry.
- You are an experienced marketer with a track record of bringing products and brands to life.
Our mission is to share our love of cannabis with the world. If you are interested in being part of our journey, we'd love to hear from you!
Apply for this job with C3 Industries
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Overview:
The role of the VP of Marketing is to be a strategic marketing leader, who can not only help drive the marketing team forward through functional excellence, but who can also be a key cross-functional partner who can help drive operational maturity when it comes to marketing , product and go to market development. A successful candidate should be able to quickly ramp up on our unique business and work with the CMO, their peers, team and cross-functional stakeholders to advance key business priorities to achieve aggressive goals.
The initial area of focus for the role is to drive our product marketing function across both B2B & B2C to ensure we have the right products and services for both our consumers and clients, and that we are making the value we provide both evident and undeniable through effective go-to-market strategies. In this role you will be expected to lead a team of high performing marketers to build a deep understanding of the industry, our customers and consumers and use that knowledge to work cross-functionally to build world-class B2B & B2C products and get them to market in the most effective manner to further our mission to power a transparent and inclusive global cannabis economy. The VP that leads this team will play a critical role in defining how we do this, what we prioritize, and leading the teams that execute on the vision and we will look to them to put the right processes in place for the function to scale.
As a strategic leader of the organization, your role will require you to work collaboratively across the rest of the Marketing org, Revenue, Operations, Government Relations and Product teams to help identify and tackle key market opportunities based on a deep, data-driven understanding of markets and consumer behavior.
Weedmaps is the market leader in the rapidly emerging cannabis technology industry. Our platform connects cannabis consumers, dispensaries, doctors and brands to each other and provides a single source of accurate information for the industry. We help millions of consumers learn about and find Cannabis and thousands of organizations empower their employees, serve their customers, and build what's next for their Cannabis business.
The impact you'll make:
Oversee all of our B2C and B2B Product Marketing's functions, creating a structured approach to reach key business objectives.
Refine and drive the execution of the role of Product Marketing in the product development cycle, to contribute to key business goals.
Hire, manage and develop a world class team of strategic product marketers.
Drive coordination of research, business opportunity identification and go-to-market strategy across our client and consumer businesses.
Provide data-driven insights across the broader Weedmaps organization of key opportunities to marry consumer and business realities in the market.
Provide strategic counsel to the CMO and executive team on key go-to-market opportunities across key business priorities.
Establish and manage processes for setting, tracking and reporting on objectives and key results at the funcion, team and individual level.
Create and instill clear strategic marketing and product marketing principles across the organization
What you've accomplished:
BA/BS degree or equivalent practical experience.
Masters or MBA in business, management or a related field.
10+ years work experience in marketing, business or sales operations
Proven track record of owning a product's end to end performance through defining business needs and executing effective root cause analyses.
Experience evaluating new monetization opportunities and recommending pricing and packaging solutions
Experience scaling marketing, research and go to market projects internationally in the context of a high growth technology company
Proven ability to hire, manage and develop product marketing teams at scale while removing roadblocks for optimal execution
Experience leading cross-functional teams to achievement of strategic objectives across marketing and/or sales and product orgs
Ability to deliver high-quality work while managing multiple projects
Ability to quickly identify trending issues and create plans to address
Exceptional ability to work under pressure and maintain good judgment in fast-paced, high-stress environments
Strong communication skills, and ability to clearly articulate complex business issues to different stakeholders.
Bonus Points:
Experience across the full marketing function set including Brand Marketing, Growth Marketing, Social and other channels
Experience working with B2B and B2C products as well as with small and large clients
Lead end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and consumer first mindset
Ability to build strong teams while also being able to deliver and work through others across the enterprise
Ability to interact with executives with confidence, and to provide advice on their business priorities that reflect an understanding of their function
Thought leadership and passion necessary to shape a compelling vision of Weedmaps in the industry
Excellent written and oral communication and visual presentation skills
Our Benefits:
100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
HMO (California residents only) and PPO option offered through United Healthcare
Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
3 weeks PTO (accrued) and 5 sick days (immediate)
Supplemental, voluntary benefits
Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness
Accident Insurance
Short- and long-term disability
Pet Insurance
Paid parental leave
During current work-from-home:
Reimbursements for home office setup and monthly WiFi
Our Culture:
11 company-paid holidays
Catered lunch and snacks provided while working in the office
Snack boxes sent straight to your door during work-from-home
Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
Monthly virtual happy hours
Quarterly all-hands meetings
Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .
About Weedmaps:
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, and Toronto.
So what are you waiting for? Join the Weedmaps family!
Apply for this job with Weedmaps
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Salary
From $100,000 a year
Job Type
Full-time
Number of hires for this role
1
Full Job Description
Are you ready to join one of the fastest growing, largest franchise hemp retailers in the Nation? With more than 550 locations in 41 states, as well as four stores in the United Kingdom, Sunflora, Inc. (Your CBD Store) is seeking a Vice President of Marketing to support the aggressive growth expansion. As a member of the Executive Team, the Vice President of Marketing will be based in Palmetto, Florida. The individual in this position must be a results-oriented, strategic thinker who will lead the overall brand management and development, optimize the customer experience and drive marketing strategies to increase awareness and revenue growth.
Responsibilities for the Vice President of Marketing position include….
- Develop effective, integrated marketing strategies and campaigns for key product lines and customer segments that support the achievement of quarterly and annual goals.
- Ensure marketing decisions and investments are analytically based on a business intelligence; communicate results, monitor performance, and optimize on an ongoing basis.
- Research and analyze market trends, competitor offerings, demographics, and other information that affects marketing strategies across multiple channels.
- Gain a clear understanding of the wants and needs of the customers and optimize the customer lifecycle by developing scalable onboarding, training, upsell, and retention programs.
- Craft and execute specific communications programs which are cost-effective and appropriate to the needs of the business and the target audience.
- Secure and direct agency relationships in accordance with corporate direction and budgetary resources.
- Drive loyalty strategy and develop new techniques to build customer awareness and engagement.
- Uncover, identify, and share new marketing ideas, techniques, resources, and tools the entire organization can utilize to drive business in respective markets.
- Create and execute comprehensive marketing plans, products, and programs through the use of appropriate marketing channels.
- Understand the key traffic drivers in the industry and identify opportunities for exposure.
Consider applying for this position if you have….
- Comprehensive knowledge of all areas of marketing; product and brand marketing, digital acquisition, community, partnerships, PR/communications, and customer advocacy.
- Demonstrated strategic agility and business acumen.
- Expertise in B2B, B2C, and SEO Marketing.
- Experience in building and managing creative/marketing teams.
- Experience in brand building – both strategically and creatively.
- Keen eye for detail.
- Ability to juggle and deliver on multiple projects at a time.
- Exceptional written and verbal communication skills.
Education and Experience
- 10+ years of experience building marketing strategies in creatively driven companies.
- Experience delivering traffic building programs that impact sales with a broad understanding of all areas of the business and the levers required to manage the P&L.
- Bachelor’s/Master’s degree in business, marketing, or management.
- Previous cannabis experience a plus.
Benefits
- Medical, dental, vision and life insurance
- 401k with employer matching
- Generous vacation policy
- Casual dress code
Job Type: Full-time
Pay: From $100,000.00 per year
Schedule:
- Monday to Friday
Work Location:
- One location
Work Remotely:
- No
Apply for this job with SunFlora, Inc. / Your CBD Store
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Who We Are: Schwazze (OTCQX: SHWZ) is executing its vision to become one of the nation’s largest vertically integrated cannabis holding companies by revenue. Upon the completion of its announced acquisitions, its portfolio will consist of top-tier licensed brands spanning cultivation, extraction, infused-product manufacturing, dispensary operations, consulting, and a nutrient line. Schwazze leadership includes Colorado cannabis leaders with proven expertise in product and business development as well as top-tier executives from Fortune 500 companies. As a leading platform for vertical integration, Schwazze is strengthening the operational efficiency of the cannabis industry in Colorado and beyond, promoting sustainable growth and increased access to capital, while delivering best-quality service and products to the end consumer. For more information, please visit our website: www.schwazze.com.
Job Title: SVP, Marketing and Merchandising
Type: Full- Time
Location: Denver, CO
Salary Range: 175-225k
Position Objective:
The Senior Vice President of Marketing and Merchandising will lead the transformation of Schwazze's retail, wholesale and online merchandising to drive differentiation in the cannabis industry. This role will require developing a strategy for driving transformative growth, own brands innovation, and selling products in both an online and brick and mortar store environment. In addition, the candidate will be responsible for providing branding and marketing services to all the business units at Schwazze. The incumbent must have passion, an independent-but-also-collaborative work ethic, a hardworking attitude, and a strong executive presence. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in observance of Schwazze’s brand and strategy and adhere to our core values and service attributes.
Essential Functions:
- The associate is responsible for the functions below, in addition to other duties as assigned:
- Lead multiple Category Management teams in driving sustainable customer, sales, and profit growth.
- Develop productive and strong relationship with the Supplier community that drive Schwazze’s performance.
- Provide mentorship, guidance and leadership to Category Management teams, supervising team members, and ensuring the team's success by managing work quality and productivity levels.
- Develop brand marketing function to service both the wholesale and retail businesses.
- Drive innovation in both branded and own brand product assortment. Be an outstanding champion of Own Brand growth.
- Develop and execute high-quality, customer-focused programs and promotions from conception to execution to results. Explore and drive new/incremental business opportunities.
- Be an actively engaged member of Schwazze’s Commercial Leadership Team, providing leadership for Merchandising and Marketing decision making.
- Actively engage Executive, Corporate and Field Leadership in driving the business and communicating initiatives and programs.
- Provide thought leadership identifying products and services that supports the consumers wellness journey. Stay on top of current and emerging trends in categories under their responsibility
- 10+ years of retail multi-unit store management
- Ability to work in a fast paced, dynamic environment and prioritize workload to manage multiple projects with strict deadlines
- Must be a collaborative team player who can both nurture and develop retail management
- Strong organizational, project management and time management skills to successfully implement strategic initiatives from initial idea through execution
- Strong personnel management and retail operations knowledge, including inventory control, loss prevention, retail systems, merchandising, customer service, and store budget preparation
- Strong quantitative and analytical skills, with attention to detail and accuracy
- Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively
Key Competencies:
- Relationship Management: Demonstrated skills and experience developing leadership relationships, with strong executive presence and confidence.
- Leadership: Experience leading and motivating teams, including performance management, collaboration, mentoring and career development.
- Decision Making: Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments. Maintains composure and focus and provides leadership in crisis situations.
- Problem Solving: Ability to address problems that are broad, complex and abstract, often system-wide issues and requiring substantial creativity, resourcefulness, staff engagement, negotiation and diplomacy to develop solutions.
- Independence of Action: Ability to set direction and vision for major departments or multiple departments. Establishes priorities, develops policies and allocates resources.
- Oral Communications: Ability to verbally communicate complex concepts and address sensitive situations, resolve conflicts, negotiate, motivate and persuade
- others.
- Knowledge: Broad and comprehensive knowledge of health care, including diseases and conditions, symptoms and treatment options for all specialties.
- Team Work: Ability to lead and direct multiple collaborative teams for large projects or groups across functional areas.
- Customer Service: Ability to lead operational initiatives to meet or exceed customer service standards and expectations in assigned unit(s) and/or across multiple areas in a timely and respectful manner.
Education and Experience Required:
- Bachelor's Degree in Arts/Sciences (BA/BS) required.
- Masters degree in Arts/Sciences (MA/MS) preferred.
- 10 plus years of experience in Extensive experience in category management / merchandising, particularly in consumables and general merchandise / seasonal in an experience-focused retailer required.
- Omnichannel experience a strong plus.
- Extensive experience in merchandising of consumable products in a retail environment required.
- Extensive negotiating, sourcing, leadership, and P&L management experience in a large-scale retail organization required.
- Strong knowledge of Cannabis Sales and Product Preferred but not required
- Must have MED Badge or be willing to acquire within 30 days of employment
Working Conditions (Schedule, Environment, Travel)
- Schedule will Vary Depending on the needs of the business (Nights, Weekends, Holidays included.
- Job is based in Denver, Colorado with travel as needed to store locations and wholesale customers.
Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Job Type: Full-time
Pay: $175,000.00 - $225,000.00 per year
Benefits:
- Dental insurance
- Disability insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Holidays
- Monday to Friday
- Night shift
- Overtime
Supplemental Pay:
- Bonus pay
- Commission pay
- Signing bonus
Experience:
- Retail Management: 10 years (Preferred)
- Merchandising: 10 years (Preferred)
- Management: 10 years (Preferred)
- Consumer Sales: 5 years (Preferred)
- Sales: 5 years (Preferred)
- B2B Sales: 5 years (Preferred)
- Salesforce: 5 years (Preferred)
- Marketing: 10 years (Preferred)
Education:
- Bachelor's (Required)
This Job Is Ideal for Someone Who Is:
- Dependable -- more reliable than spontaneous
- Detail-oriented -- would rather focus on the details of work than the bigger picture
- Achievement-oriented -- enjoys taking on challenges, even if they might fail
This Company Describes Its Culture as:
- Detail-oriented -- quality and precision-focused
- Innovative -- innovative and risk-taking
This Job Is:
- A job for which military experienced candidates are encouraged to apply
- Open to applicants who do not have a college diploma
- A job for which people with disabilities are encouraged to apply
Company's website:
- www.schwazze.com
Benefit Conditions:
- Waiting period may apply
- Only full-time employees eligible
Work Remotely:
- Temporarily due to COVID-19
Apply for this job with Schwazze
Apply now →
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Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) is the leading vertically integrated multi-state cannabis operator in the United States. It is a high-growth cannabis company with a national brand known for quality, trust, and reliability. The company is positioned in highly populated, limited license states, and currently operates in 23 states with 88 dispensaries, 22 cultivation sites, and 30 processing sites. Curaleaf has the executive expertise and research and development capabilities to provide leading service, selection, and accessibility across the medical and adult-use markets, as well as the CBD category through its Curaleaf Hemp brand. Curaleaf's expanded geographic dispensary presence now offers access to medical or adult use Cannabis to more than 192 million people, or roughly two-thirds of the United States population.
We are seeking individuals who are passionate about making a difference in the work they do and will help support our company vision "To be the world's leading cannabis company by leading the world in cannabis education, accessibility and customer satisfaction with high-quality products backed by science." You will have an opportunity to be recognized for your talent and expertise while contributing to the success of key strategic initiatives in support of our Mission "To improve lives by providing clarity around cannabis and confidence around consumption."
Summary of Position
Curaleaf, Inc. is the largest multi-state operator in the fast-growing U.S. cannabis industry. We are a leader in cultivation, processing, product development, and advocacy, and are committed to offering the highest levels of customer care in our dispensaries. Curaleaf operates the largest branded retail network in the U.S. and has developed three national cannabis brands. Curaleaf's premium cannabis products are known for quality, consistency and innovation, and are available in multiple product formats and dosages to meet a variety of consumer needs.
We are looking for a cross functional leader who will report to the CMO and oversee the marketing function for the Curaleaf brand. This role is the leader of the company's core brand and retail entity. This person has the vision to guide the brand through the unique complexities of the highly regulated, high growth, highly cultural cannabis industry.
This person can communicate and lead upwards, downwards and laterally. He or she runs a result's driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account.
Essential Duties and Responsibilities
- Be a fantastic storyteller in big and small ways, understanding the unique voice of a mission driven company.
- This role leads the flagship brand, Curaleaf, through all marketing functions. Be the brand's biggest champion and best visionary.
- Work cross functionally with retail, commercialization and operations to build a differentiated product road map and deliver best in class marketing to launch and support those products.
- Develop strong retail marketing plans that support regional revenue targets while also positioning Curaleaf as the leader in cannabis health and wellness
- Develop a team that owns the knowledge of the consumer and develops data backed business and consumer insights
- Partner with commercialization to identify opportunities in the marketplace and drive growth
- Lead complex quarterly and annual planning and budgeting process to meet aggressive growth goals
- Lead one cohesive marketing team that executes go to market protocol across all touch points of the Curaleaf brand
- Be the leader in a matrixed organization across digital, PR, CSR, creative and marketing operations to get the best planning insight, creative ideas and market execution
Skill, Experience & Education
- 10+ years working in agency and brand management
- Strategic mind-set, with deep experience in developing business strategies in complex and dynamic business environments
- 5+ years in consumer-packaged goods marketing
- Experience leading a team in a matrixed organization
- Strong customer focus and relationship orientation
- Exceptional written and verbal communication skills
- Comfort with analytics and strong business acumen
- Strong understanding of brand voice
- Mastery of leading a team adept at digital marketing, e-commerce and CRM –
- Experience developing all aspects of marketing eco-system
- Proven mastery of product launch protocol
- Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
- Bachelor's degree
The incumbent must be able to perform this job safely, without endangering the health or safety of him/herself or others. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Vice President of Sales and Marketing
The Vice President of Sales and Marketing will develop and direct our Sales & Marketing department from the ground up. In order to keep us aligned with our company goals, you will design, implement and monitor sales & marketing strategies. The ideal candidate is experienced, with proven end-to-end project management as well as digital marketing and paid advertising campaigns. A successful candidate is highly professional, driven, and should play a significant role in the strategic planning of our company and will work closely with operations and distribution. Knowledge of the retail and wholesale sales channels within the CBD/Cannabis products industry, including bulk distillate sales, retail products and strategic industry production and marketing partnerships is strongly preferred.
ESSENTIAL RESPONSIBILITIES:
- Develop, execute and measure quarterly growth sales plans that increase efficiency, grow customer lifetime value, cultivate and maintain strategic partnerships, and achieve revenue results, while identifying opportunities to streamline operations and implement process improvements
- Oversee negotiations with key wholesale partners and suppliers to enable the next generation supply chain network and products, communicate professionally, effectively through all forms of communication with both internal and external stakeholders
- Demonstrates knowledge, supports and helps development of mission, vision, value statements, standards, policies and procedures, in the marketing department
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
- Establish and implement tracking procedures for all campaigns and marketing activities
- Identify and analyze competitors’ products and marketing strategies to identify opportunities in market
- Lead the sales department to identify and produce all marketing collateral required to assist in account and sales acquisition
- Provide direction, project management, and execution of the content strategy to increase traffic engagement and conversions of all Brand websites, product pages, etc.
- Work with sales team management to create full funnel marketing plans including account acquisition, retention and upgrade programs
- Provide input into other marketing and product plans and objectives based on understanding the customer, product and market demands
- Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments
- Develops marketing campaigns for new products and services, including formulating a specific budget and expenditure plan for each
- Work with every department to build all-encompassing strategies around existing products, new products, services, marketing and social strategies
- Assist in developing a product evaluation process for dispensary customers as well as end users to gain market feedback
- Establish and adjust sales prices by monitoring costs, competition, and supply and demand
- Provide strategic insight and guidance to leadership
- Recommend sales strategies for improvement based on market research and competitor analysis
- Work cross functionally to develop brand positioning, creative strategy and key campaigns that will significantly drive the evolution of the brand, the brand voice and brand awareness within the CBD/Cannabis industry from Sales perspective
- Attend trade shows and major account meetings to ensure brand identity is conveyed properly
- Build, develop and manage sales team capable of carrying out superior sales and service initiatives
- Develop and coordinate sales selling cycle and methodology
- Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development
- Analyze and evaluate the effectiveness of sales, methods, costs, and results
- Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budget
Qualifications:
- 10+ years of Marketing/Sales management experience, with a proven track record leading successful sales/marketing teams while meeting or exceeding set goals
- Experience in planning and executing marketing strategies, advertising campaigns, and successful public relations efforts
- CBD/Cannabis industry experience required
- Marketing and PL experience a plus
- Motivate teams to produce quality materials within tight timeframes
- Ability to participate in and facilitate group meetings
- Develop new business in the Cannabis industry
- Set budgets, manage expenses and forecast accurately
- Must be able to multitask and thrive in a dynamic, fast paced, startup environment
- Keen market knowledge of compliance and regulation
- Knowledge of contracting, negotiating, change management, structuring sales quota goals and revenue expectations
- Excellent Written communication, verbal communication and interpersonal skills
- Knowledge of Microsoft Suite
- BA or BS preferred
Job Type: Full-time
Pay: $200,000.00 - $250,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- Microsoft Office: 8 years (Preferred)
- Microsoft Word: 8 years (Preferred)
- Analysis skills: 1 year (Preferred)
- Communication skills: 10 years (Preferred)
- Microsoft Excel: 8 years (Preferred)
Work Location:
- Multiple locations
Work Remotely:
- Yes
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Job Description
Reporting to the President, the Sales and Marketing V.P. is accountable for developing and managing business across California and the U.S. market. This position will initiate an action plan to manage, develop and recruit best in class sales professionals and cross-functional teams, manage and grow existing customers, develop new business, grow revenue and profits. This position will evaluate market trends and strategies to ensure that our brand stays relevant to our customer partners, establish specific sales and merchandising objectives, and develop ongoing tracking and assessment of all business and brand activities. The Sales and Marketing V.P. will drive results through collaboration with Marketing, Finance, Operations and Customer Partners..
Responsibilities: .
- Manage US sales team; Develop annual Key Performance Objectives and monitor performance throughout the year.
- Recruiting like-minded, passionate mission driven, professionals.
- Coach and train sales staff in all aspects of their positions including new business development, relationship building with clients, and strengthening sales strategy and targeted and strategic account growth.
- Assist Sales Team with sales negotiations.
- Identify and target new sales opportunities.
- Execute sales strategy and ensure strategic alignment with the company's strategic goals and objectives.
Qualifications
- Excited to be a spokesperson for and represent Vital Garden Supply.
- Proven success in Sales and sales management.
- Experience and proven success in all channels of trade including Organic soil and amendments.
- Established relationships and network.
- Success hiring, managing & leading a diverse team of sales professionals.
- Robust sales management experience managing multiple product categories and customers.
- Strong interpersonal and negotiation skills.
- Experience in and knowledge of Cannabis industry and Cannabis cultivation.
Leadership Skills
- Team-focused, enjoys working as part of an active group of highly engaged individuals, sharing information readily with co-workers, and listening to and respecting others.
- Ability to inspire and motivate self and others.
- Innate leadership, influence management, negotiation and conflict resolution skills.
Technical Skills
- Can define and creatively solve problems by collecting data, establishing facts and drawing valid conclusions.
- Proficient PC and systems skills including MS Office
- Able to review/understand market and customer analytics.
Education/Training
- 7 - 10 years progressive sales experience including past supervisory experience, preferably in natural/organic CPG industry.
- BS/BA in Business or related field or its equivalent in experience.
- Organic background a plus.
- Finance background or MBA encouraged.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) Matching
- Dental Insurance
- Health Insurance
- Paid Time Off
- Vision Insurance
Schedule:
- Monday to Friday
Experience:
- Sales: 8 years (Preferred)
- Marketing: 3 years (Preferred)
Work authorization:
- United States (Preferred)
Work Location:
- One location
- On the road
Paid Training:
- Yes
Typical start time:
- 8AM
Typical end time:
- 5PM
Company's website:
- www.vitalgardensupply.com
Benefit Conditions:
- Waiting period may apply
Work Remotely:
- Temporarily due to COVID-19
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The VP of Sales and Marketing will be a senior member of the corporate executive team, responsible for the growth of the company’s cannabis product sales and strategy.
** To be considered, you must be a proven cannabis sales leader with multiple existing purchasing contacts within the cannabis industry, and have a superior track record as a Sales Director, VP of Sales or Chief Revenue Officer, looking to direct the expansion of an early stage, technologically superior cannabis products company.
The successful candidate will drive the company's achievement of customer acquisition and will lead the success in revenue goals, acting as a role model for company culture and an ambassador for recruiting talent. This position will be responsible for both the tactical and strategic leadership of the sales organization, working closely with the Executive Team on the business to plan and executing strategy.
We are seeking an experienced individual with a minimum of 3 years cannabis sales experience and 2 year cannabis sales manager experience to assist us to increase sales and address customer needs within the state of California and beyond. Territory Sales Manager responsibilities include overseeing our delivery couriers, placing our products on the shelves of cannabis dispensaries through the state, negotiating procurement from cannabis farms and manufacturers and identifying specific consumer characteristics and recommending ways to promote and sell our products. To be successful in this role, at minimum, you should posses an existing book of business throughout California and have excellent communication abilities and be highly motivated to meet sales goals.
Responsibilities:
- Experience creating and operating a CRM sales pipeline management system overseeing multiple sales representatives.
- Recent cannabis sales management experience, having successfully built, hired and led a geographically diverse team of early career and experienced professionals
- Must have experience with securing product placement in retail settings, as well as white label and contract manufacturing opportunities.
- Recent experience operating in an early stage company, with a demonstrated ability to wear multiple hats, respond to evolving demands and react to a constantly changing marketplace.
- Repetitive communication, verbal/electronic, with existing clientele base and identify new business clientele.
- 7-10+ years in sales and 3-5+ years in sales management role.
- A strong motivator and leader and ability to create a team that lives the company’s values.
- Financial literacy at a level adequate to speak to the business needs of the industry.
- Bachelor's degree or equivalent experience preferred.
- Develop and establish compensation, training, and sales incentive programs that enable sales staff to achieve their potential and support company sales objectives.
- Provide detailed and accurate sales forecasting, and compile information and data related to customer and prospect interactions.
- Develop and direct the required field sales organization, and assist in developing effective marketing platforms such as social media and other online reputation sites to help drive referrals.
- Oversee the hiring and development of the sales organization, and responsible for the optimal deployment of sales personnel, including coverage models or team configurations in order to maximize sales productivity.
- Create relationships with traditional retail channels and secure clients in that space.
- Define optimal performance measurements and performance management programs required to ensure sales organization success, and align reporting, training, and incentive programs with these performance management priorities.
- Design, implement and manage sales forecasting, planning, and budgeting processes to establish high levels of quality, accuracy, and process consistency.
- Cross-sell products, Up-sell products when appropriate
Skills and qualifications:
· Must have existing purchasing contacts within the Cannabis industry within the state of California.
- 3 years cannabis sales preferred.
- 2 years cannabis sales management preferred.
- 7+ years of sales experience preferred.
- Must be 21+ and be able to pass a background check.
- Reliable transportation is required.
- Microsoft 365 proficient, Metrc proficient
- Excellent verbal and electronic communication skills.
- A desire to meet and exceed sales quotas.
Character qualifications:
- Must be able to follow instruction.
- Must be goal and detail oriented.
- Must be able to manager others.
- Must posses the ability and desire to grow individuals book of business.
- High integrity and sense of accountability.
- Good communicator across all levels of the company.
- Responsible, punctual and considerate of others.
- Finds satisfaction in achieving and exceeding goals
Job Type: Full-time
Pay: $101,000.00 - $131,000.00 per year
Benefits:
- Dental Insurance
- Flexible Schedule
- Health Insurance
- Life Insurance
- Paid Time Off
- Vision Insurance
Schedule:
- Monday to Friday
- Weekends
Experience:
- Sales: 7 years (Preferred)
- Cannabis sales: 3 years (Preferred)
Additional Compensation:
- Commission
- Bonuses
Paid Training:
- Yes
Benefit Conditions:
- Waiting period may apply
Work Remotely:
- Yes
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Point Seven Group
Vice President of Sales and Marketing | Job Description
Position Vice President of Sales Reports To Chief Executive Officer and Marketing
Location Due to COVID-19 this FLSA Status role is currently a Full Time Exempt Employee remote position. When safe to resume operations, this role will be based from ourHeadquarters inDenver, CO, or the BayArea.
Compensation Based on Experience Start Date IMMEDIATE(Range: Base $70k +Commissions)
Point Seven Group:Point Seven Group (Point7) is a tenured, global management consulting firm dedicated to the commercial cannabis industry. Our world-class team of experts, who have direct hands-on experience in the regulated cannabis industry, is known for agility, speed, and exceptional service. Our success is measured by that of our clients, whether that’s winning licenses, creating global brands or expanding operations into new markets.
We’ve developed a holistic service offering that addresses our clients’ business needs from pre-application strategy, through licensing, facility and operational setup, compliance, expansion, and exit. We create a custom roadmap for each client, delivered with high-touch service to ensure our clients hit every milestone, in every market, every time.
Summary:The national cannabis industry is continuously growing and Point7 is constantly striving to keep up with the demands of the industry.
Point7 is seeking an experienced Vice President of Sales and Marketing with proven B2B sales experience within the cannabis industry. The VP of Sales and Marketing will report to the CEO and will be responsible for leading Point7’s sales and marketing team, establishing and maintaining client relations, developing and implementing content and marketing strategies for an expanded client base, and managing the day-to-day activities of the sales and marketing department. This position requires a knowledgeable leader with existing industry contacts and relationships, and who is a self-starter who can thrive among a small-sized team, in a fast-paced environment, and in an ever-evolving industry. The VP of Sales and
Marketing should have a strong understanding of both B2B consultancy sales and inbound marketing strategies.
Essential Duties and Responsibilities:
- Provide leadership and strategic direction for all revenue producing business development activities.
- Develop and lead implementation of strategic priorities to drive company awareness, prospect lead generation, client acquisition, market share, and value propositions to retain more margin by selling as close to a competitive price as possible.
- Initiate, develop, maintain, strengthen and leverage key industry, strategic partner and client relationships.
- Build and mentor the sales department to generate revenue, achieve team’s individual performance goals and professional development, and attain organizational goals and quotas.
- Analyze industry trends and developments, competitive intelligence, and target customer personas, buying needs, and purchasing decision journey, and extrapolate insights into marketing and sales strategy and materials.
- Design detailed and accurate sales forecasting models; provide planning and budgeting to establish high levels of sales success.
- Use knowledge of a B2B marketing and sales strategy requiring SEO content strategies to develop and direct the company marketing function to identify and develop new customers for products and services.
- Utilize analytics and other measurement tools to assess the impact of individual marketing campaigns and the overall marketing strategy. Accordingly, improve the effectiveness of methods, costs, and growth.
- Prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed.
- Participate in the development of new project proposals, organic growth tactics, and targeted communication outreach to existing and prospective customers to drive revenue. Establish and implement short- and long-range process improvements, goals, objectives, policies, and operating procedures. (Emphasis on implementing mainstream business industry best practices, and standardization/automation where feasible.)
- Pivot to perform other duties as requested by management
Supervisory Responsibilities:
- Will supervise the sales and marketing departments
Knowledge, Skills and Abilities Required:
- A minimum of 7+ years in sales, financial markets/sales, lead generation, or strategic consulting
- A minimum of 3+ years in a sales management position
- Bachelor’s degree in Marketing, Communications, or Business.
- Strong history of meeting and exceeding sales and profit objectives, contributing to the significant growth and success of the company
- Proven leadership experience in a cross-functional role leading strategy, planning, prioritizing, and implementation. Willing to combine leadership with hands-on work.
- Strong leadership, mentoring, communication and interpersonal skills that lead to building and inspiring high-performing teams
- Experience building brand equity through marketing communication
- Creative and innovative problem-solver; energetic, approachable, responsive, confident and collaborative
- A self-starter who can thrive among a small-sized team, in a fast-paced environment, and in an ever-evolving industry
Preferred Qualifications
- Cannabis industry sales and marketing experience is preferred.
- Experience operating within a start-up company.
- Ability to accommodate travel to industry events, client/prospect meetings, and employee in-person work sessions (while remote).
Physical Requirements:
- Standing and moving for 2-3 hours at a time
- Long periods of prolonged sitting and standing
- Long periods of prolonged use of office equipment including computers and phones
- Requires normal range of hearing and manual dexterity sufficient to operate a computer
- May require lifting up to 25 pounds occasionally
Work Environment:
- Similar to a busy office
- Constant interaction with internal and external stakeholders
Disclaimer:This job description is not meant to be all-inclusive of every duty and responsibility that will be required of an employee in this position. VP of Sales and Marketing will be held responsible for all duties as assigned.
INTERESTED IN APPLYING?
visit our website: www.pointsevengroup.com/careers
Job Type: Full-time
Pay: $60,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental Insurance
- Health Insurance
- Life Insurance
- Vision Insurance
Schedule:
- Monday to Friday
- Weekends
Experience:
- Sales: 7 years (Preferred)
- Marketing: 3 years (Preferred)
Additional Compensation:
- Bonuses
Work Location:
- One location
- Fully Remote
Paid Training:
- Yes
Company's website:
- pointsevengroup.com
Company's Facebook page:
- facebook.com/pointsevengroup
Work Remotely:
- Temporarily due to COVID-19
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Job Level: Executive
Job Family: Marketing
Job Type: Full-time
FLSA Classification: Exempt
Department: Sales & Marketing
Reports to: Executive Chairman
Location: Boulder, CO 80301
Job Summary: The Vice President of Marketing oversees, develops, and employs various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual will have a successful track record for establishing, leading, and executing a marketing strategy in a dynamic environment. The ideal candidate will have significant expertise building brand awareness and being a thought leader with the ability to execute scalable strategies that drive impactful results. The position is a working leadership role and will manage a small staff.
Essential Functions and Responsibilities:
- Build and enhance recognition of BDS Analytics brand and products
- Work closely with chief stakeholders to define, implement, and manage BDS Analytics' marketing and communications plan and strategy for optimal performance and results
- Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight BDS Analytics' key differentiators
- Build, further develop, and leverage relationships with industry media to evangelize the BDS Analytics' brand, mission, and movement in the market
- Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around BDS Analytics' announcements and revenue-based initiatives
- Establish goals and create strategy for meeting marketing deliverables and metrics
- Work with marketing staff to establish team and individual goals and metrics
- Work closely with product and sales teams to align resources and strategy across teams
- Develop, launch and implement external partnership opportunities and initiatives
- Develop and manage the marketing budget
- Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
Job-related Education and/or Experience:
- Passion for data analytics and the cannabis industry
- Bachelor's degree in Marketing, Business, Communications or equivalent combination of education and relevant experience. Master's degree preferred.
- 10+ years of marketing experience in a B2B and SaaS role with direct experience in market research
- 5+ years of marketing leadership experience
- Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
- Experience in building brand awareness and recognition
- Reputable marketing leader and an effective public speaker
- Strong leadership and communication skills
- Entrepreneurial and work well in a rapidly changing environment
- Creative and innovative
- Customer-centric and can identify and meet customer needs
- Experience working cross-functionally to ensure marketing programs are in line with company objectives
- Metric driven, with the ability to draw insight from complex marketing data
Conditions of Employment: Pre-employment background check
Work Environment: Normal office environment
Travel: Up to 40%
BDS Analytics, Inc. is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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