Cannabis jobs at SunFlora, Inc. / Your CBD Store

Job details
Salary
From $100,000 a year
Job Type
Full-time
Number of hires for this role
1
Full Job Description

Are you ready to join one of the fastest growing, largest franchise hemp retailers in the Nation? With more than 550 locations in 41 states, as well as four stores in the United Kingdom, Sunflora, Inc. (Your CBD Store) is seeking a Vice President of Marketing to support the aggressive growth expansion. As a member of the Executive Team, the Vice President of Marketing will be based in Palmetto, Florida. The individual in this position must be a results-oriented, strategic thinker who will lead the overall brand management and development, optimize the customer experience and drive marketing strategies to increase awareness and revenue growth.

Responsibilities for the Vice President of Marketing position include….

• Develop effective, integrated marketing strategies and campaigns for key product lines and customer segments that support the achievement of quarterly and annual goals.
• Ensure marketing decisions and investments are analytically based on a business intelligence; communicate results, monitor performance, and optimize on an ongoing basis.
• Research and analyze market trends, competitor offerings, demographics, and other information that affects marketing strategies across multiple channels.
• Gain a clear understanding of the wants and needs of the customers and optimize the customer lifecycle by developing scalable onboarding, training, upsell, and retention programs.
• Craft and execute specific communications programs which are cost-effective and appropriate to the needs of the business and the target audience.
• Secure and direct agency relationships in accordance with corporate direction and budgetary resources.
• Drive loyalty strategy and develop new techniques to build customer awareness and engagement.
• Uncover, identify, and share new marketing ideas, techniques, resources, and tools the entire organization can utilize to drive business in respective markets.
• Create and execute comprehensive marketing plans, products, and programs through the use of appropriate marketing channels.
• Understand the key traffic drivers in the industry and identify opportunities for exposure.

Consider applying for this position if you have….

• Comprehensive knowledge of all areas of marketing; product and brand marketing, digital acquisition, community, partnerships, PR/communications, and customer advocacy.
• Demonstrated strategic agility and business acumen.
• Expertise in B2B, B2C, and SEO Marketing.
• Experience in building and managing creative/marketing teams.
• Experience in brand building – both strategically and creatively.
• Keen eye for detail.
• Ability to juggle and deliver on multiple projects at a time.
• Exceptional written and verbal communication skills.

Education and Experience

• 10+ years of experience building marketing strategies in creatively driven companies.
• Experience delivering traffic building programs that impact sales with a broad understanding of all areas of the business and the levers required to manage the P&L.
• Bachelor’s/Master’s degree in business, marketing, or management.
• Previous cannabis experience a plus.

Benefits

• Medical, dental, vision and life insurance
• 401k with employer matching
• Generous vacation policy
• Casual dress code

Job Type: Full-time

Pay: From $100,000.00 per year

Schedule:

• Monday to Friday

Work Location:

• One location

Work Remotely:

• No

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