Cannabis Vp Marketing Jobs

• Develop and execute the strategic revenue growth for D2C and the marketing plans for the entire business. Responsible for the management of all DTC revenue and related spend.
• Manage the customer journey from start to finish. Partner with the Brand team to examine the holistic journey and create the best representation of the brand that optimizes for the customer segments, and user perception and experience. Improve the experience to make the customer more engaged with Lazarus Naturals. Work closely with the team to understand our customers and how we can serve them better and turn them into advocates for the brand.
• Manage all aspects of the brand. Develop cohesive branding and expertly communicate brand messaging with current and new consumers.
• Work in close collaboration with B2B branded sales teams, supporting them with all creative and content needs.
• Manage, train, and inspire our marketing team. Create a culture that promotes and rewards initiative, growth, open communication, accountability and excellence.
• Develop and promote an environment that encourages constant experimentation and learning, wherein failure is normalized.
• Be a hands-on thought leader who inspires and mentors colleagues and direct reports with clear thinking, market insight, customer understanding, problem-solving and top-notch deal making and closing skills.
• Work collaboratively across the organization to define our target customer profiles and prioritize and focus our efforts. Elevate and prioritize customer needs and satisfaction. Provide D2C market insights, pricing shifts and competitive analysis.
• Develop and implement brand driven go to market strategies.
• Define and coordinate training programs that enable leaders and team members to achieve their potential and support company growth and revenue objectives.
• Develop competitive D2C selling tools and programs that best position the company against competitors and alternatives in the marketplace.
• Create focus and accountability within the company by developing appropriate KPIs (ROI/ROAS) and metrics and coordinating spend, compensation and promotions within these metrics.
• Develop and manage all D2C revenue, Marketing staffing and expense forecasts and budgets.
• Take a long term view of the organization and revenue. Focus on building a company that services our customers into the future and provides concrete value and solutions.
• Lead data-driven decision making on where to lead the business utilizing critical thinking and analytical reasoning.

Requirements

• A minimum of ten years of senior level marketing management in a CPG or Cannabis company.
• The ideal candidate has experience developing and implementing programs to ignite internal growth and open new channels and opportunities in CPG companies with revenues of $25M to $200M.
• Diverse experience across direct-to-consumer, B2B sales and marketing. The ideal candidate has an entrepreneurial spirit, is highly collaborative, data driven and rigorous, and has a passion for building a sustainable, meaningful organization and business.
• Leadership style that puts employee needs, recognition, and fulfillment above that of Senior Management.
• Passionate and skilled at recruiting, training, developing, and coaching team members in sales, marketing, branding, and business development.
• Proven experience developing and executing business strategy and related supporting initiatives.
• Excellent communicator: builds trusted relationships, and clearly articulates key value propositions, processes and performance. Outstanding written and verbal communication skills, including presentation and public speaking experience.
• Act as a market maker; able to work closely with the executive team and others to craft and communicate the company’s vision and then transform that vision into a strategy for pioneering new markets and opportunities.
• Financially astute; expert understanding of key financial and marketing metrics that drive profitability and company success; leveraging metrics to course correct and optimize.
• Successful experience in using data analytics to monitor and evaluate sales teams and programs against stated expectations, and to realign and change them to meet performance expectations.
• Experience at multiple sizes and maturities of companies, specifically at start ups and mid-stage companies.
• Excellent analytical and problem-solving skills.
• Degree in Business, Marketing or related field; marketing education preferred.
• Software literacy: CRM, Microsoft Office Suite, including Excel and PowerPoint; Google Suite, including Google Sheets; ability and interest to learn new software.
• Astute eye for the aesthetic and a keen instinct for user experience in eCommerce.

Benefits

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• Fully stocked kitchen
• 401K plan
• FSA & commuter benefits
• Employee development opportunities
• Company events

This is a Full-time role based in Portland, OR. Interested parties are encouraged to send a cover letter detailing why you think you could be a great fit, along with an updated resume. Thanks, and we look forward to hearing from you.
Veterans strongly encouraged to apply.
Lazarus Naturals is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full-time

Apply for this job with Lazarus Naturals

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Lazarus Naturals is on a mission to make quality hemp-based CBD accessible to everybody. It's why we own our manufacturing process from start to finish - beginning at our hemp farms in Central Oregon to our extraction, formulation and packaging - all to deliver safe, effective CBD at an affordable price. We provide a 60% Assistance Program to veterans and individuals with disabilities or low-income because we believe everybody should be able to experience the benefits of CBD regardless.
We count on our executive team to solve complex business problems with creativity, passion, and gritty resourcefulness. We view business as a boundless opportunity, built with and for our employees and customers.
As we embark on our next phase of growth, we’re looking to add a Chief Commercial Officer (CCO) to our senior leadership team. The CRO will provide executive level planning, leadership and mentorship to our direct-to-consumer unit, wholesale and mass market retailer groups, the private label and custom manufacturing team, and will spearhead our domestic and international business development efforts.
Requirements
Job Description:

• Develop and execute the strategic revenue growth and business development plan for the entire business, spanning Branded B2B Sales, Branded Ecommerce, Private Label, and Contract Manufacturing.
• Manage, train, and inspire our sales team. Create a culture that promotes and rewards initiative, growth, open communication, accountability and excellence.
• Develop and promote an environment that encourages constant experimentation and learning, wherein failure is normalized.
• Be a hands-on thought leader who inspires and mentors colleagues and direct reports with clear thinking, market insight, customer understanding, problem-solving and top-notch deal making and closing skills.
• Work collaboratively across the organization to define our target customer profiles and prioritize and focus our efforts. Elevate and prioritize customer needs and satisfaction. Provide market insights, pricing shifts and competitive analysis.
• Develop and implement robust sales management processes – pipeline, account planning and proposals.
• Drive operational excellence at every stage of the sales funnel and buyer’s journey as well as developing innovative strategies to increase retention and sales with existing partners and consumers.
• Define and coordinate training programs that enable leaders and team members to achieve their potential and support company growth and revenue objectives.
• Develop competitive selling tools and programs that best position the company against competitors and alternatives in the marketplace.
• Create focus and accountability within the company by developing appropriate KPIs (ROI/ROAS) and metrics and coordinating spend, compensation and promotions within these metrics.
• Develop and manage all revenue, staffing and expense forecasts and budgets.
• Take a long term view of the organization and revenue. Focus on building a company that services our customers into the future and provides concrete value and solutions.
• Lead data-driven decision making on where to lead the business utilizing critical thinking and analytical reasoning.

Requirements and Skills:

• A minimum of ten years of senior level sales and business development management in a CPG or Cannabis company.
• The ideal candidate has experience developing and implementing programs to ignite internal growth and open new channels and opportunities in CPG companies with revenues of $25M to $200M.
• Diverse experience across direct-to-consumer, B2B sales and marketing. The ideal candidate has an entrepreneurial spirit, is highly collaborative, data driven and rigorous, and has a passion for building a sustainable, meaningful organization and business.
• Leadership style that puts employee needs, recognition, and fulfillment above that of Senior Management.
• Passionate and skilled at recruiting, training, developing, and coaching team members in sales, marketing, branding, and business development.
• Proven experience developing and executing business strategy and related supporting initiatives.
• Excellent communicator: builds trusted relationships, and clearly articulates key value propositions, processes and performance. Outstanding written and verbal communication skills, including presentation and public speaking experience.
• Act as a market maker; able to work closely with the executive team and others to craft and communicate the company’s vision and then transform that vision into a strategy for pioneering new markets and opportunities.
• Financially astute; expert understanding of key financial and marketing metrics that drive profitability and company success; leveraging metrics to course correct and optimize.
• Successful experience in using data analytics to monitor and evaluate sales teams and programs against stated expectations, and to realign and change them to meet performance expectations.
• Experience at multiple sizes and maturities of companies, specifically at start ups and mid-stage companies.
• Excellent analytical and problem-solving skills.
• Degree in Business, Marketing or related field; MBA, finance education preferred.
• Software literacy: CRM, Microsoft Office Suite, including Excel and PowerPoint; Google Suite, including Google Sheets; ability and interest to learn new software.

Benefits

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• Fully stocked kitchen
• 401K plan
• FSA & commuter benefits

This is a full-time role based in Seattle, Washington. Please note, we will not consider applicants outside the immediate area.
Interested parties are encouraged to include a cover letter detailing why you think you could be a great fit, along with an updated resume. Thanks, and we look forward to hearing from you.
Veterans strongly encouraged to apply.
Lazarus Naturals is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full-time

Pay: $180,000.00 - $240,000.00 per year

Apply for this job with Lazarus Naturals

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job Title: VP of Sales and Marketing

Department: Wholesale Sales

Reports to: Senior Vice President of Operations

FSLA Status: Exempt

About Us

Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: ‘cannabis for humanity’ and ‘change for the better’. ‘Cannabis for humanity’ meaning we put people first in everything we do – from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. ‘Change for the better’ meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work Best Workplaces in the USA.

About This Role

As VP of sales and marketing you will be responsible for annual sales and marketing strategic business plans. The VP of sales and marketing is extremely skillful in negotiating, managing customer relationships, driving retail activation and education, and supporting and initiating the overall go to market strategy. Through creative problem solving, skillful communication, and systemic thinking they will manage the complexity of driving the vision, purpose, and results for their team. This position will collaborate with the Finance, and Operations departments.

Responsibilities

· Assesses market potential and identifies new business opportunities and synergies

· Provides expertise to the Company by building, developing and managing sales and marketing teams capable of carrying out the Company strategies and tactics

· Develops and implements sales selling cycle and methodology based on market research and competitor analysis

· Analyzes and evaluates the effectiveness of sales, methods, costs and results

· Maintains key customer relationships and develop and implement strategies for expanding the company’s customer base

· Responsible for planning, organizing, training, staffing, and managing all sales and marketing functions to help achieve the company’s objectives related to sales, growth and profitability

· Set quality objectives, performance standards and priorities that are implemented and monitored across the company with respect to Marketing and Sales

· Leads with compelling strategic vision that is in alignment with the organizations short and long-term goals

· Oversees staff operations, develop policies and business plans

· Social media and web branding

· Collects and analyzes various internal and external surveys

· Coordinates and executes internal and external newsletters and other outreach

· Leverages customer insights to identify business opportunities and product strategies

· Proposes projects that will increase market share or create new categories of applications

· Calculates and makes critical time-to-market vs. new feature tradeoff decisions

· Creates and implements events and exhibiting strategies; coordinates follow up and produces ROI for each function.

· Constantly monitors the competitive landscape and market conditions to identify opportunities, issues, and risks to recommend tactical strategies.

The Experience You Bring and the Skills we Need:

· Bachelor's degree in marketing, business administration, or a related degree.

· 15+ years of experience combined in the following related fields: sales, marketing, customer service, administration, and finance.

· At least 5 years of management experience.

· Ability to identify, qualify, present, and close business opportunities to prospective clients.

· Cannabis or alcohol experience preferred

· Experience working with multiple customer groups, stakeholders and a cross functional team environment

· Excellent relationship-building, negotiation and communication skills

· Strong presentation skills, ability to tailor messaging to the audience

· Strong budget management and sales forecasting experience

· Strong working knowledge of ERP and CRM software

· Conflict resolution and problem-solving skills

· Demonstrated leadership in process improvement initiatives

· Excellent interpersonal skills; ability to articulate verbally and written, willingness to appropriately debate difficult issues; ability to think quickly

Physical Requirements

• Regularly required to sit for long periods of time

• Use hands to handle, control, or feel objects, tools, or controls.

• Reach with hands and arms; and talk or hear.

• Occasionally required to stand and walk.

• Frequently lift and/or move up to 10 pounds.

Why You’d Love This Role

You have:

• A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
• A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
• A desire to change the social perception of cannabis and a passion for humanity.
• A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
• Value integrity and honesty and want to bring those values to the cannabis industry.
• Enjoy being part of a team and sharing your skills with your fellow citizens.
• An appreciation for all stages of the production cycle of cannabis, including harvesting and trimming.
• An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse

Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.

***Must be at least 21 years of age as required by the Marijuana Regulatory Association**

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location

Apply for this job with Common Citizen

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job Title: VP of Sales and Marketing

Department: Wholesale Sales

Reports to: Senior Vice President of Operations

FSLA Status: Exempt

About Us

Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: ‘cannabis for humanity’ and ‘change for the better’. ‘Cannabis for humanity’ meaning we put people first in everything we do – from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. ‘Change for the better’ meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work Best Workplaces in the USA.

About This Role

As VP of sales and marketing you will be responsible for annual sales and marketing strategic business plans. The VP of sales and marketing is extremely skillful in negotiating, managing customer relationships, driving retail activation and education, and supporting and initiating the overall go to market strategy. Through creative problem solving, skillful communication, and systemic thinking they will manage the complexity of driving the vision, purpose, and results for their team. This position will collaborate with the Finance, and Operations departments.

Responsibilities

· Assesses market potential and identifies new business opportunities and synergies

· Provides expertise to the Company by building, developing and managing sales and marketing teams capable of carrying out the Company strategies and tactics

· Develops and implements sales selling cycle and methodology based on market research and competitor analysis

· Analyzes and evaluates the effectiveness of sales, methods, costs and results

· Maintains key customer relationships and develop and implement strategies for expanding the company’s customer base

· Responsible for planning, organizing, training, staffing, and managing all sales and marketing functions to help achieve the company’s objectives related to sales, growth and profitability

· Set quality objectives, performance standards and priorities that are implemented and monitored across the company with respect to Marketing and Sales

· Leads with compelling strategic vision that is in alignment with the organizations short and long-term goals

· Oversees staff operations, develop policies and business plans

· Social media and web branding

· Collects and analyzes various internal and external surveys

· Coordinates and executes internal and external newsletters and other outreach

· Leverages customer insights to identify business opportunities and product strategies

· Proposes projects that will increase market share or create new categories of applications

· Calculates and makes critical time-to-market vs. new feature tradeoff decisions

· Creates and implements events and exhibiting strategies; coordinates follow up and produces ROI for each function.

· Constantly monitors the competitive landscape and market conditions to identify opportunities, issues, and risks to recommend tactical strategies.

The Experience You Bring and the Skills we Need:

· Bachelor's degree in marketing, business administration, or a related degree.

· 15+ years of experience combined in the following related fields: sales, marketing, customer service, administration, and finance.

· At least 5 years of management experience.

· Ability to identify, qualify, present, and close business opportunities to prospective clients.

· Cannabis or alcohol experience preferred

· Experience working with multiple customer groups, stakeholders and a cross functional team environment

· Excellent relationship-building, negotiation and communication skills

· Strong presentation skills, ability to tailor messaging to the audience

· Strong budget management and sales forecasting experience

· Strong working knowledge of ERP and CRM software

· Conflict resolution and problem-solving skills

· Demonstrated leadership in process improvement initiatives

· Excellent interpersonal skills; ability to articulate verbally and written, willingness to appropriately debate difficult issues; ability to think quickly

Physical Requirements

• Regularly required to sit for long periods of time

• Use hands to handle, control, or feel objects, tools, or controls.

• Reach with hands and arms; and talk or hear.

• Occasionally required to stand and walk.

• Frequently lift and/or move up to 10 pounds.

Why You’d Love This Role

You have:

• A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
• A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
• A desire to change the social perception of cannabis and a passion for humanity.
• A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
• Value integrity and honesty and want to bring those values to the cannabis industry.
• Enjoy being part of a team and sharing your skills with your fellow citizens.
• An appreciation for all stages of the production cycle of cannabis, including harvesting and trimming.
• An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse

Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.

***Must be at least 21 years of age as required by the Marijuana Regulatory Association**

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location

Apply for this job with Common Citizen

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

The Role

The VP, CPG Brand Marketing will provide strategic brand management oversight and direction of Green Thumb's CPG portfolio. This position requires an exceptional, dynamic and high energy leader who believes in the power of brands to deliver transformative products, services and experiences to consumers. With strong communication, creative and analytical skills, the right candidate will leverage data-driven and consumer insights to drive strategies for brand and product development, multi-channel distribution, and effective and break through communications strategies to deliver sustainable profitable growth for Green Thumb. The VP, CPG Marketing will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment to deliver authentic brand and product experiences in this fast-paced and growing organization.

This role is required to be based out of corporate headquarters in downtown Chicago with up to 10% travel.

Responsibilities

• Build and oversee the execution and development of Green Thumb's "House of Brands" strategy to ensure continued leadership within the high growth cannabis industry


• Develop, implement and manage the annual brand planning process in conjunction with Green Thumb's long-term strategic plan, including brand positioning, product strategy, consumer and trade promotions, new product development


• Lead ongoing consumer research & analysis in partnership with our Consumer Insights team to identify new consumer segments and/or brand/product opportunities.


• Establish and lead our long term product portfolio roadmap in collaboration with our innovation and revenue teams, by developing new brands, new products, and line extensions that are innovative, consumer/customer-driven and profitable.


• Oversee the development and implementation of high impact, innovative, and effective consumer marketing programs for Green Thumb brands, in partnership with both internal and external creative and media partners and our local marketing teams.


• Lead the commercialization process for all market expansions and new products, coordinating cross-functionally with Creative, Revenue, Finance, Sales, Operations, Procurement, and Supply Planning.


• Analyze profitability of products and customers; perform necessary cost-reduction measures to ensure existing and new products meet or exceed profit margin requirements and eliminate those that do not meet requirements.


• Establish and maintain key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.


• Manage brand P&L, including development of volume and spending forecasts


• Ensure compliance with state-specific regulations, policies, safety procedures, and fair employment practices.

Qualifications

• 12+ years of progressive experience in the CPG industry with a minimum 7+ years of team management


• Bachelor's degree required; MBA preferred


• Experience working cross-functionally to translate brand strategies into relevant communications and activations.


• Experience leading a brand business as well as bringing new products to market; lifestyle marketing experience a plus.


• Ability to work cross-functionally with Creative, Revenue, Finance, Sales, Retail, Operations, Procurement, and Supply Planning.


• Strong commercial and financial acumen, with experience working with P&Ls.


• Ability to identify and apply critical consumer insights to new product development, with experience applying varying research methodologies (qualitative and quantitative) to the process


• Experience directing and collaborating with both internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution


• Demonstrated skill in building and leading strong cross-functional teams


• Demonstrated success in an early stage and or rapidly growing business

Additional Requirements

• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness


• Adapts and thrives in a demanding, start-up environment


• Comfortable with ambiguity and frequent change


• Possesses a high level of critical thinking


• Operates with a high level of professionalism and integrity, including dealing with confidential information


• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb


• Must have a solid understanding and/or come to master the rules and regulations set forth by each state.; a pursuit to further their understanding and knowledge of the industry and the laws is appreciated and commendable


• Must pass any and all required background checks


• Must be and remain compliant with all legal or company regulations for working in the industry

Apply for this job with Green Thumb

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

LuvBuds is looking for an experienced marketing leader to join our team as a Vice President of Marketing. The successful individual will provide strategic vision, global go-to-market direction, and team leadership for a group of highly driven marketers. She/he will also partner with our business leaders, as an executive member to deliver on monthly, quarterly, and annual results, increase our brand awareness, and ensure that our differentiated offerings are well-positioned for our varied customer audiences.

THE IDEAL CANDIDATE:

You are a Marketing Guru with experience in utilizing best practices in the B2B and B2C environments. You can develop programs and optimize SEO, Email, social media, Shop ability, A/B Testing environments, traditional marketing concepts and apply them to the Cannabis related business owner or buyer. This position will head up our tradeshow efforts as well. You are passionate about building teams and delegating authority properly to accomplish departmental and company goals. You can develop and execute, analyze performance, report performance, and continually grow and improve our marketing. You can work hand and hand with the other departments of the company including inventory, accounting, sales, and technology. You will fit into our culture and accentuate it with professionalism, personality, responsibility, and fun.

WHO ARE WE:

We are a fast-growing, Private Company in the Cannabis Space. LuvBuds is among the market leaders in paraphernalia supplies to dispensaries, smoke shops. We are a category captain growing at an astronomical pace. The company is growing, flourishing, and going from a small business to a captain of industry. Our culture is STRONG, and we hire to assure it is maintained and improved.

WHERE WE ARE LOCATED:

LuvBuds is based in Denver, Co near Commerce City south of I-70. While we prefer an onsite presence for this position, we can discuss remote opportunities if the candidate is correct.

You must be eligible to work in the United States to qualify for this role.

THE ROLE:

As VP of Marketing, you will be responsible for supporting the leaders that build integrated multi-channel strategies and campaigns with a focus on driving customer acquisition and revenue growth for the company. You will own the strategic vision, and ensure your team has the resources, understanding, and alignment they need to succeed. As the functional leader of marketing, you’ll coordinate with the department leaders in sales, product, technology, and customer service, and co-own revenue and profitability impacting KPIs. As we grow it will become more management and less hands on, but initially we do expect this person to engage in all functions of Marketing and utilizing the current and future staff to peak efficiency.

KEY RESPONSIBILITIES:

• Help assess, identify, and execute growth opportunities in demand generation, channel optimization and expansion, go-to-market strategy, and product marketing
• Partner with sales, product, and customer teams to ensure alignment and successful execution
• Create brand-building strategies to support new product launches in new markets
• Manage, build, and coach other members of the current and future marketing team; create an environment focused on Data and insights, open collaboration, learning and development as well as transparent communications
• Drive deployment of cross-sell, up-sell, and cart expansion opportunities within the solutions portfolios between the marketing solutions and adjacent, integrated offerings
• Work closely with portfolio and functional leaders to track and optimize software adoption over time
• Manage and allocate marketing and resourcing budgets based on company quarterly/annual targets; build detailed by-channel, by-segment forecasts, and resourcing models to support clear, attainable targets
• Align key strategies and initiatives, and communicate results on monthly and quarterly intervals with Presidents, General Managers, and senior leadership
• Manage diligence workstreams to support acquisition of new solutions in the portfolio
• Develop critical metrics and marketing reports based on quarterly marketing KPI’s
• Oversee all tradeshows and events
• Full P&L responsibility

QUALIFICATIONS:

• 10+ years of CPG marketing experience, preferably in B2B; experience and knowledge of Cannabis related paraphernalia encouraged.
• 5+ years of B2B distribution experience
• 5+ years of marketing leadership experience
• Proven accountability for running performance marketing teams with high acumen for data and performance accountability
• Excellent data analysis skills and attention to detail
• Strong presentation skills
• Proven ability to successfully communicate across all levels of an organization both face-to-face and remotely, preferably in a matrix-based organization
• Superior leadership skills; passion for working in a fast-paced organization
• Ability to prioritize and drive incremental value through agile test and learn

BENEFITS:

• Competitive Salary and Incentive plan
• Top Tier Health Benefits
• 401k with up to a 3% match
• PTO and Vacation Days
• Annual Bonus based on performance.
• The potential for some remote work and flexibility.

COMPENSATION:

Base and Incentives for this package will be between $120k to $180k annually before incentives.

Our package includes a significant base with incentives to develop, meet and beat departmental and company goals.

Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

LuvBuds is an equal opportunity employer, and we value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

Job Type: Full-time

Pay: $120,000.00 - $180,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Denver, CO 80216: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Required)

Work Location: One location

Apply for this job with LuvBuds, LLC

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 130 dispensaries, 25 cultivation sites, and over 30 processing sites, and employs over 5,000 team members. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is Rooted In Good Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.

We educate. We advocate. We give.

We are looking for a strategic, driven leader who will report to the SVP Marketing and oversee the digital marketing function for Curaleaf. This role is the leader of the company's digital entities and has the vision to lead all digital marketing, ecommerce, and digital insights initiatives. This person can communicate and lead upwards, downwards and laterally. He or she runs a results driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account.

Essential Duties and Responsibilities

• Develop, implement, and evangelize digital marketing best practices
• Develop strategies and tactics for integrated, multi-channel marketing programs designed to achieve business objectives.
• Partner cross functionally with retail, CRM, analytics, brand and other teams to build a digital road map and deliver best in class digital marketing.

• Develop strong digital marketing plans that support revenue targets while also uniquely positioning our brands to speak to our target consumers
• Develop a team that owns the knowledge of the consumer and develops data backed business and consumer insights to drive ecommerce business success.
• Oversee the execution of solid digital projects/programs from conception through execution to ensure strategic alignment remains intact
• Drive digital analytics practice by clearly defining objectives and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization
• Lead complex quarterly and annual planning and budgeting process to meet aggressive growth goals

Skill, Experience & Education

• 10+ years working in agency, brand management, and or CPG digital marketing
• 5+ years in consumer-packaged goods digital marketing
• Strategic mind-set, with deep experience in developing digital business strategies in complex and dynamic business environments
• Mastery of leading a team adept at digital marketing, e-commerce and CRM

• Experience leading a team in a matrixed organization
• Strong customer focus and relationship orientation
• Exceptional written and verbal communication skills
• Comfort with analytics and strong business acumen
• Experience developing all aspects of marketing eco-system

• Proven mastery of product launch protocol
• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
• Bachelor's degree
• Subject to background check per state cannabis regulations

The incumbent must be able to perform this job safely, without endangering the health or safety of him/herself or others. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Vice President of Marketing will be responsible for the overall strategy and execution of all marketing campaigns for our company and its subsidiaries, Lucky Bet sports wagering, Midwest Property Management and the new cannabis company, Cloud 9 dispensaries and Highland Flour cultivation centers. This is a very hands-on position working independently, utilizing outsourced services of your choice, and managing several team members. The Vice President of Marketing will create and share market and analytics for determining next and future marketing steps, company branding and local campaigns such as all digital/store collateral and footprint. The Vice President of Marketing will need to adopt different marketing strategies to accommodate varied locations. This position will have access to a marketing budget of approximately $750,000 per year. The candidate will work with Regional Marketing/Account Managers to guide and implement team members on specific promotions and marketing efforts.

As a Vice President of Marketing, your responsibilities will include:

· Strategize, execute, and manage all marketing campaigns for our client and its subsidiaries including but not limited to analytics, digital and store collateral, corporate marketing programs and field marketing campaigns.

· Ownership of total marketing and branding strategy

· Develop creative strategies to establish and build awareness around our clients brand

· Lead external partners and team to accomplish all goals set by business partners including creative agencies, media groups and technology partners to develop and run best-in-class marketing programs.

· Collaborate with Account Managers, Store Owners, Managers, etc to ensure locations’ marketing and sales needs are executed and in compliance.

· Constantly monitor the competitive landscape and market conditions to identify opportunities, issues and risks, and recommend strategies to solve.

· Strategize company promotional events such as budgeting and grand openings of new establishments.

· Maintain research and analytics database by identifying key marketing information and utilizing data to make evidence-based decisions.

· Prepare, revise, and implement reports/presentations for our client

· Maintain and update promotional materials

· Manage incoming customer requests

· Provide day-to-day support/administration through team and outside vendors for location managers; yet, willing to roll up sleeves and work side by side when necessary

· Other marketing support projects as needed

The Vice President of Marketing position is well-suited for you if you possess:

· Analytical ability, tech savvy with creative marketing skills are essential

· Ability to adapt to a fast-paced, entrepreneurial environment where flexibility, reliability and resourcefulness are key competencies needed for success

· Self-directed, customer driven and service focused leader

· Exceptional oral, written and editing skills

· Excellent presentation skills capable of presenting to group leaders in a meeting setting using PowerPoint, Excel, and other presentation hardware/software

· Ability to navigate ambiguity

· Highly organized with the ability to handle multiple projects independently

· Ability to work collaboratively and effectively with remote branch and sales associates

Qualified candidates will have:

· Bachelor’s degree in business, marketing, or creative field; MBA or Master’s in Marketing preferred.

· Minimum 5-10+ years of experience in a marketing leadership role overseeing brand strategy and awareness; extensive experience in consumer marketing.

· Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives.

· Comprehensive knowledge of marketing principals, brand, product, and service management.

Job Type: Full-time

Pay: $190,000.00 - $200,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Chicago, IL 60634: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 1 year (Preferred)
• Marketing & Advertising Occupations: 1 year (Preferred)

Work Location: One location

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PLEASE NOTE, APPLY USING THIS LINK TO BE CONSIDERED:

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About the Role

Reporting to Vangarden's Chief Executive Officer, you will expand on our existing Sales & Marketing strategy, developing tactical plans, schedules, territories, and detailed record keeping. You will collaborate with Vangarden executives in building out the department, and oversee a growing team of sales professionals throughout the state.

Specific Responsibilities

• Set KPIs and train/coach team members accordingly
• Maintain liquidity on a diverse portfolio of premium, mid-market, and budget products across many brands
• Develop key accounts by assisting sales reps in the field
• Closely oversee all strategic partnerships and co-branded initiatives
• Oversee and evaluate the work of an internal graphic designer, field sales ops manager, and order fulfillment manager.
• Support state-required compliance in sales, marketing, and delivery
• Coordinate Vangarden's CPO and HR director on workforce management & scheduling concerns, compensation, hiring, onboarding, and performance management
• Support our CFO as needed with any sticky AR issues

About You

Once upon a time, you got your thrills setting and surpassing ambitious targets. Nowadays, you're a master of your craft (and yet, ever a student!), leaning on your excellent data analysis, leadership skills, and creativity to build a high performing sales team from the ground up.

You are also:

• Experienced (3+ years) in managing sales staff
• Data driven, strategic, and procedural
• An efficient planner
• Clear, concise, and precise in communication
• Confident managing within a highly-regulated industry, such as Cannabis, Healthcare, or Finance
• Located (or willing to relocate) within 30 minutes of 88 Huntoon Memorial Highway, Leicester, MA

These things are nice to have:

• Prior experience in the the cannabis industry within Massachusetts or another Adult Use state

About Vangarden

We grow cannabis and make cannabis products in Leicester, MA. More importantly, we’re life-long learners, and pioneers in the future of our industry and the future of work. We embrace new technology, new management practices, and cultivate a culture of innovation through systems that simultaneously promote greater freedom and accountability.

Job Type: Full-time

Pay: $130,000.00 - $200,000.00 per year

Benefits:

• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Leicester, MA 01542: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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Job detailsSalary$150,000 - $175,000 a yearJob TypeFull-timeNumber of hires for this role1Qualifications

• • Bachelor's (Preferred)

  • Marketing: 10 years (Preferred)

  • Leadership: 8 years (Preferred)

Full Job Description

Role SummaryThe VP of Brand Marketing partners closely with the executive team to develop and execute a holistic house of brands portfolio and related marketing strategy that drives rapid growth for the company as the undisputed leader in cannabis. The custodian of the company’s brands, the role holds responsibility for maximizing brand health and driving sustainable commercial and equity growth across the portfolio. The VP Brand Marketing is innately strategic and results-oriented, able to develop and launch scalable global processes that drive customer acquisition and retention, able to articulate a compelling story and further elevate the company’s brands and reputation in an increasingly competitive market.

Key Responsibilities

• Lead and empower a high-performing, collaborative team of marketers across brand, product marketing, integrated marketing and digital channels. Drive vision and oversee efforts across these functions.
• Champion a consumer-centric company culture utilizing consumer insight and data based decisions as the basis for all brand strategy, activation & sales related initiatives.
• Develop and maintain a portfolio strategy with clearly defined roles for each brand in order to optimize the addressable market and potential profit pool
• Maximize & maintain individual brand relevance via differentiated & compelling brand propositions, promises & creative ideas / campaigns crafted for identified target audiences
• Maximize & maintain individual brand relevance & category leadership via the development and maintenance of product portfolios (including innovation pipelines) purposefully created to address the needs of identified target consumers
• Own messaging in partnership with product marketing and sales to stay ahead of market trends, create a constant feedback loop with our customers’ needs, and establish differentiated market positioning
• Drive brand health, commercial and equity based performance via appropriate brand strategies and annual brand plans
• Collaborate with sales to translate national brand plans into measurable, localized activation plans to optimize cultural relevance and unique competitive, RTM & regulatory landscapes.
• Fuel brand awareness & community engagement via optimised digital ecosystems and experiences to drive revenue both directly and indirectly based on relevant RTM.
• Collaborate with department leaders to clearly define and establish marketing-specific metrics that have a direct impact on company revenue goals.

Supervisory Responsibilities

• Recruits, interviews, hires, and trains new staff
• Oversees the daily workflow of the department
• Provides constructive and timely performance evaluations

Required Skills

• Unique curiosity and knowledge of cannabis
• Proven ability to help scale a business from its growth stages to the next level and/or experience at a start-up where you you've built a brand from the ground up
• A track record of quantifiable results and success
• Exceptional communication and presentation skills
• Excellent creative and story-teller instincts
• Extensive knowledge of Adobe Creative Suite

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Travel Required

• Local travel to dispensaries is required on a weekly basis.
• Travel to additional operating states is required on a monthly basis. All trips must be pre-approved by managers.

Education and Experience

• Bachelors degree in Design, Marketing, Communications, Business or related field
• Minimum 8 years' experience in managing teams, preferably in the field of marketing
• Extensive experience in CPG marketing preferred
• Ability to develop relationships across all levels of the organization and multiple geographies
• Self-starter, with ability to take initiative in fast-paced environment amidst shifting priorities

Other ResponsibilitiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

BellRock Brands Inc. is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the bases of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.

Job Type: Full-time

Pay: $150,000.00 - $175,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 10 years (Preferred)
• Leadership: 8 years (Preferred)
• CPG: 5 years (Preferred)
• Cannabis: 5 years (Preferred)

Work Location:

• One location

Work Remotely:

• No

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Job details
Salary
Up to $200,000 a year
Job Type
Full-time
Qualifications

• 
  

  • Bachelor's (Required)

  
  

Full Job Description

A vertically-integrated Michigan based cannabis company is looking for a new VP of Marketing. The position will be oversee all aspects of the Marketing Department. This will include managing and building a team, digital, social and promotional media. Additionally they will oversee store openings, manage the marketing budget and see plans through from conception to execution.

Responsibilities

• Lead the development of the omni-channel marketing strategy to drive traffic, transactions, and customer engagement in all retail channels with marketing initiatives and programs including loyalty, merchandising, sampling, brand communication, product and category navigation, point-of-sale, promotions and events
• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda
• Create and execute innovative marketing strategies and integrated campaigns to drive awareness, product adoption, and retention
• Participate in the creation and the development of a long-term strategic plan for the retail brand
• Continuously develop and maintain the retail brand to ensure consistency focused on community activation that resonates with the consumer
• Drive recommendations grounded in consumer insight and analysis and contribute to retail product and growth strategies. Represent the voice of the consumer and partner with cross-functional stakeholders
• Foster a culture of continuous experimentation and improvement with an ongoing test and learn approach.
• Strategize and plan with local markets when opening new retail formats from conception to implementation of approach, product assortment, brand messaging, value expression, merchandising, and go-to-market strategies
• Lead all marketing and event strategies with a focus on the guest experience and community engagement activation
• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements

Education and Experience

• 12+ years of marketing experience in a progressive retail or hospitality environment
• Ideal candidate will have experience working with a vertically integrated retailer in the CPG space
• Ability to interact, network, and build credibility for both themselves and the brand
• Digital and community Marketing knowledge
• Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
• High attention to detail and proven ability to manage multiple, competing priorities.
• Ability to think strategically and critically
• Strong team-collaboration
• Superior verbal and written communications skills
• A keen eye for design with creative passion
• Willingness to roll up your sleeves and do whatever it takes to help your team win
• Proactive, solutions-oriented. Ready to jump in head first
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Effective written and oral communication, organization, and interpersonal skills; ability to review and interpret concepts and to communicate necessary actions and requests clearly and concisely
• Attention to detail, excellent organizational skills, self-motivated, ability to handle high volume workload, and changing priorities in a high paced department
• Must possess strong leadership qualities and have the ability to present in front of senior leadership or Board of Directors
• **Cannabis experience not mandatory but preferred. Must be willing to relocate to Michigan**

Job Type: Full-time

Pay: Up to $200,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Education:

• Bachelor's (Required)

Work Location:

• One location

Work Remotely:

• No

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Job details
Salary
$150,000 - $200,000 a year
Job Type
Full-time
Full Job Description

Company Overview

As a leading cannabis-focused consumer packaged goods company, SLANG Worldwide is focused on acquiring and developing market-proven regional brands while also creating new brands that exceed the expectations of cannabis consumers. SLANG is a public company listed on the Canadian Securities Exchange (CNXS: SLNG). As part of a new and fast growing company, you will have the opportunity to own projects and make lasting impacts on how we shape SLANG. Our employees are passionate about what we do and dedicated to our overall mission of creating a lasting cannabis legacy built on a foundation of strong partnerships, branded products and proven processes.

Job Summary

This position reports into the Chief Operating Officer of SLANG Worldwide and is responsible for the strategic direction and execution of the sales and marketing functions across four separate revenue streams: core markets, emerging markets, THC free product distribution, and E-Commerce. Flexibility and agility to change with a new industry that is constantly evolving is essential for success in the role.

Responsibilities & Duties

• Develops the company’s sales goals and the strategy to achieve them
• Oversees the ways in which the company markets its brands and product lines
• Responsible for leading monthly, quarterly, and annual goals and planning that lead to sustainable and repeatable results and growth.
• Provides clarity on priorities for revenue streams and marketing activation, the goals for each and how we focus on them
• Creates transparent and easily identifiable benchmarks to understand how we’re pacing toward our goals and continually optimize
• Organizes and deploys the sales and marketing talent as appropriate to achieve their goals
• Accountable for the budget of the sales and marketing teams
• Must remain adept at the latest cannabis industry trends and knowledgeable of all key competitors
• Participate in the relationships with top key strategic customers
• May be accountable for other duties as assigned

Qualifications & Skills

• 12+ years of experience spanning both sales and marketing functions
• Experience must include developing strategies and leading teams
• Experience in the CPG industry is required; bonus points for alcohol, tobacco, or cannabis
• Well-developed presentation and customer relationship skills
• Understanding of the latest sales and marketing technology trends
• Strong understanding of digital sales and marketing
• Demonstrated ability to build teams in a growth environment
• Ability to dig deep into the details of the day-to-day functions when appropriate
• Drive to think outside the box for anything from micro activities to macro strategies

Compensation & Benefits

• Salary between $150k - $200k depending on skills and experience
• Bonus between 25% - 40% depending on skills and experience
• Stock Options appropriate for the level of the position
• Medical, Dental, and Vision Insurance with Anthem
• Life Insurance, STD, and LTD with Anthem
• Subsidized ClassPass Corporate Wellness
• 401 savings with a 2x employer match
• A chance to build a lasting cannabis legacy

Equal Opportunity

SLANG is an equal opportunity employer who celebrates diversity. Your gender, age, religion, sexual orientation, or skin color won’t make a difference here. If you’re smart and good at what you do, come as you are.

• This role is preferably in Denver, CO and could also be in Bend, OR. Relocation will not be offered.

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The VP Retail Marketing reports directly to the Chief Revenue Officer and is responsible for the creative strategy, development, and execution of all field marketing operations. This is a high-profile role with the opportunity to make an impact in over sales and growth. This role will work cross-departmentally to influence national brand strategy alignment in an effort to increase brand awareness and reputation, drive new sales activity and revenue, and form relationships among our target and prospect patient audiences. The ideal candidate has outstanding communication and leadership skills, with shown success in leading fast-growing organizations through constantly evolving markets as well as in traditional and regulated marketing techniques and campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plan, and execute the overall marketing strategy for Ascends national retail business which includes:
• New Store Openings
• Events
• Loyalty programs
• Promotions
• Category events
• Targeted campaigns to increase/improve market share


• Develop and deliver KPI's surrounding retail marketing
• Assist in building and maintain all wholesale relationships for both wholesale and retail transactions.
• Curate an omni-channel strategy which yields ROI
• Build relationships with partners, vendors and entities to deliver sophisticated campaigns, ads and promotional activities
• Own and propose marketing budget
• Analyze and predict consumer/patient buying behaviors
• Work cross-functionally with sales, brand marketing, store marketing and finance
• Establish and maintain expert knowledge of the latest innovations and opportunities to impact the marketing landscape

SUPERVISORY RESPONSIBILITIES:

• Supervising team up to 3 - 5

COMPETENCIES:

• Demonstrated success managing a team
• Knowledge or willingness to learn state specific cannabis laws and regulatory compliance
• Must have knowledge of Microsoft office suite, including work excel, outlook, and PowerPoint.
• Treat people with respect, keeps commitments, inspires the trust of others, works with integrity and ethically, upholds organizational values.
• Is consistently at work and on time, ensures work responsibilities are covered when absent, arrives at meetings and appointments on time.

EDUCATION, EXPERIENCE, ELIGIBILITY and TRAINING:

• Must be 21 years of age or older. Must be able to pass background check
• 7 – 10 years of B2C marketing
• 1 -2 years in Cannabis
• BS/BC in Marketing, Business Admin or a related field
• Sharp creative eye; experience testing and learning messaging and creative; experience in building brand
• Performance marketing experience
• Ability to analyze performance data, optimize plans and drive decisions and measures which impact the business

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VP, Marketing

Viola Brands, Los Angeles, California

Summary:

Responsible for driving and overseeing strategic and tactical marketing initiatives within the organization. Works to drive and socialize sales management tools, product strategy, strategic partnerships, marketing communications, including trade/consumer advertising and promotions, market research, budtender relationships and customer service.

Title Vice President, Marketing

Location Los Angeles

Travel As required

Report to CMO

Direct Reports 3rd Party Consultants

Key Relationships: Regional Sales Team Leads, 3rd Party Vendors, Social Ambassador Team Lead, Local Influencers by marketing, Strategic Corporate Partners.

Primary responsibilities: Targets, innovation opportunities, and activation strategies.

• Development of Marketing and Creative briefs, new business and consumer-facing collateral
• Develop marketing concepts, communicate industry trends, and identify critical brand insights
• Develop and execute press driven strategies to amplify coverage and on-site press events
• Managing celebrity and influencer relationships and seeding
• Ensure that all marketing efforts align with brand strategy and value-based brand proposition
• Brand planning and consumer/industry research
• Brand sponsorship proposal review
• Consumer Budget Management
• Event Management
• Product Inventory Management
• Internal brand communication
• POS budget/ allocation management
• RFP development/ Agency procurement & review

Key Performance Indicators:

• Execute tactical programming elements that drive impressions and audience conversion.
• Streamline project taskforce outputs
• Establish best in class web presence (Digitally and Socially) that drives awareness convergence and growth goals.
• Execute innovative campaigns that increase consumer trial and convert them into brand adorers.
• Build and leverage connections to ensure that influencers within target industry and demographic see the brand as a leader in the category.
• Cause Marketing Partnerships, In-Kind support, Celebrity Ambassadors programming.
• Execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.

Experience

• 5 years of Marketing Experience (Required)
• 1 year of Cannabis Experience (preferred)
• Bachelor's Degree in related field

About Viola

Viola was founded by Al Harrington, a former NBA player who was a first-round pick in the 1998 NBA draft. Al went on to play for 16 seasons and became personally aware of the medicinal benefits of cannabis after suffering complications from a botched knee surgery towards the end of his NBA career. But the original inspiration for starting a company came from Al’s beloved grandmother who suffers from glaucoma and diabetes. With some convincing from Al, she reluctantly agreed to try cannabis for her pain and found immediate relief. Her name is Viola. The rest, as they say, is history.

Viola has since grown to become a respected, top-selling national brand in the Cannabis industry. We offer consistently high-quality products that are developed with our award-winning extraction techniques and cultivated in our facilities across the country.

https://violabrands.com/

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Company's website:

• violabrands.com

Benefit Conditions:

• Waiting period may apply

Work Remotely:

• No

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PAQ is an industry leader in ancillary cannabis packaging and accessories. Candidate must have passion, enthusiasm, and creativity around our industry and product category. Our business has 2 main channels. We offer fully customized child resistant packaging that helps our clients brands stand out. We also sell our products direct to consumer as an accessory via Amazon and Shopify with our own branding.

We are currently recruiting for an experienced Vice President of Sales & Marketing to fulfill the leadership tasks and provide direction to our growing start up company. Specifically, the VP of Sales and Marketing directs, mentors and manages all sales and marketing objectives. The VP of Sales and Marketing will report directly to the CEO to develop the overall objectives and operating plans of the business, both tactical and strategic, and provide exceptional execution of agreed upon plans.

Job duties include:

1. Managing and delegating all marketing and sales strategies for the company. Including management of digital marketing, email marketing, social marketing, community building, PR, CRM, sales team mangement, KPI tracking, etc.

2. Responsible for developing and managing the company’s sales budget, including the co-op advertisement allowances.

3. Responsible for overseeing important clients; aiming to meet their needs and working to increase the size of company’s customer base

4. Responsible for determining the best distribution methods for company products and analyzing the effectiveness of these methods; keeps track of top selling product.

5. Responsible for ongoing product reviews and product analysis for each division and for providing product knowledge training to Sales Team

6. Responsible for training, development and overall management of sales and marketing functions

7. Ensures that independent sales reps meet and/or exceed established goals, determines territory for independent reps, reviews all product as far as sales are concerned.

8. Work with the CEO to establish employee compensation/commission plans and other sales incentive programs such as those for bonuses.

9. Responsible for regular, ongoing staff meetings with Board of Directors

10. Understanding of B2B and D2C marketing. Including management and delegation of direct sales vs digital marketing, online sales channels.

Qualified candidates will have a degree in Sales & Marketing or Business and 3-5 years’ experience. Experience in all kinds of consumer product sales a plus. We offer excellent compensation packages as we plan to award key people to help the growth of our 2 year old start up!

Job Type: Full-time

Pay: $70,000.00 - $120,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Experience:

• sales: 3 years (Preferred)

Location:

• Boca Raton, FL (Preferred)

Work Location:

• Fully Remote

Apply for this job with PAQ Holdings, LLC

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Reports to: Chief Growth Officer

Position Overview

The VP, Brand Marketing (the “VP”) is responsible for coordinating, measuring and optimizing local brand awareness driving activities, and leading new patient acquisition and loyalty efforts. The VP will manage regional promotional plans by creating relevant content, leading engagement programs, and building and guiding regional communities. The VP is an essential link between local strategies and tactics that drive brand awareness. Working well as a collaborative member of the Company’s Marketing department and with the broader leadership team is imperative to success in the role, as is the ability to deliver results in a fast-paced environment where systems and processes are still being developed and maturing.

Major Areas of Responsibility include:

• Creating innovative and scalable marketing strategies and structuring implementation plans that build the brand, drive increased awareness, and result in increased revenues and participation in programs and services.
• Coordinating and facilitating consultation with stakeholders to define business and systems requirements for corporate branding strategies.
• Leading national professional and consumer brand activities.
• Leading teams in implementing traditional marketing (PR, communications, print, local media and events) and digital marketing campaigns across a broad spectrum of marketing channels, in alignment with unique program, services, and special event types.
• Developing campaigns and strategies for retention and re-engagement of customers.
• Establishing a key opinion leader strategy.
• Creating celebrity partnerships and related strategies.
• Managing a small team of Brand Managers and regionally dispersed Community Managers.
• Providing staff with the information, training, direction, guidance and resources necessary to accomplish established individual, departmental and Company objectives. Continuously monitoring progress and results, providing direct reports with corrective action or re-direction as necessary.
• Recruiting, training, developing, rewarding and recognizing personnel to achieve targeted strategies and goalls.
• Monitoring and reviewing the performance of staff and organizing performance evaluations, coaching and other measures as necessary.
• Fostering a performance driven culture within the team.
• Ensuring marketing and brand building strategies & communications adhere to applicable laws and government regulations.
• Overseeing profitability, deliverables timelines and budget.
• Representing work to senior management and Board members, as needed.

Minimum Qualifications

• All applicants must be at least 21 years of age.
• Bachelor's degree in marketing or another relevant field is required.
• Relevant advanced degree preferred.
• 8+ years of creative experience in a related industry in (a) a related or consumer-facing industry, and (b) a start-up or high-growth, fast-paced environment.
• Strong influencing and presentation skills.
• Proven ability to recruit, develop, coach, and retain talent, while building lasting relationships with colleagues, stakeholders, vendors.
• Experience in working in a startup or high-growth, fast-paced environment.
• Must work well under pressure and within tight timelines and shifting priorities.

Travel %: 20-30

Additional Abilities Required:

• This job operates in an office setting and is largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 5 pounds, bend, reach, and perform manual tasks may also be required.

Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.VP

About Columbia Care:

Columbia Care Inc. is one of the largest fully integrated operators in the global medical cannabis industry with licenses in 16 jurisdictions in the US and the EU. With over 1.4 million sales transactions since its inception, Columbia Care is a patient-centered organization setting the standard for compassion, professionalism, quality, caring and innovation in cannabis, working in collaboration with some of the most renowned and innovative teaching hospitals and medical centers in the world. The Company is committed to providing the type of education and transparency patients deserve and quality of product that clinicians expect. For more information on Columbia Care, please visit www.col-care.com.

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Are you a seasoned marketing professional with management experience? Are you interested in joining the exciting and fast-growing medical marijuana industry? If so, you should apply to join the team at Ohio Medical Alliance (which does business as "Ohio Marijuana Card" (ohiomarijuanacard.com)).

Company Overview

Ohio Medical Alliance owns and operates medical clinics throughout Ohio, Arkansas, and Missouri that specialize in helping eligible patients obtain recommendations for medical marijuana from certified physicians.

Job Summary

The Vice President of Marketing and Business Development will be responsible for leading all marketing initiatives and managing personnel spanning multiple states. The primary responsibilities for this role will include overseeing all aspects of marketing, business development, new market expansion, content creation, SEO, and advertising. The job requires a high level of organization and project management experience, and the ideal candidate will need to have high level management experience with a diverse marketing background and skillset.

We are looking for someone that has an entrepreneurial spirit and is hungry to take on new challenges in a high growth environment.

Responsibilities

· Form and manage and high-performing marketing team comprised of full-time employees, as well as independent contractors.

· Oversee all aspect of marketing and business development across all markets in which we operate.

· Identify and plan differentiated and impactful marketing strategies. These strategies will include content marketing, SEO, social media, advertising, partnerships, etc.

· Oversee market research to ensure we are identifying and investing in high opportunity markets as soon as possible.

· Work closely with the operations department to align marketing strategies with our clinical operations team.

· Create a marketing plan and budget broken down by each state in which we operate.

· Maintain brand standards to ensure that all of our digital properties are free of errors and provide an aesthetically pleasing user experience.

· Identify and monitor competitors to ensure we are aware of trends in industry pricing and alternative marketing approaches.

· Develop relationships with industry professionals working at dispensaries, processors, and cultivation facilities and explore opportunities for collaborating to promote further growth in the medical marijuana industry.

Requirements

Management Experience: You will be responsible for coordinating with staff across the state of Ohio, independent contractors, and in other states as well. It is imperative that the hired applicant has high level management experience and can delegate effectively, set deadlines, and stay organized throughout the process.

SEO & Digital Marketing Expertise: SEO is our primary channel for generating new business, so the ideal applicant will have a track record of success building websites that rank well in organic search. It is important that applicants have a strong understand of SEO best practices and content marketing.

Excellent Writing and Editing: In this role, you will be managing the production of and publishing of website content, ad copy, social media posts, newsletters, and more. Although you won't be drafting all of the content yourself, it is important that you are confident in your ability to proofread and edit the work of others, while also being willing to step in and write content yourself.

Tech savvy: The job requires the use of social media, google suite, website editors, among many other software applications. You don't need to know how to use every program when you start the job, but you need to have relevant experience and be able to learn quickly.

****YOU MUST INCLUDE A COVER LETTER OUTLINING WHY YOU ARE INTERESTED IN THE MEDICAL MARIJUANA INDUSTRY, AND THE EXPERTISE YOU WILL BRING TO OUR TEAM**** Applicants without a cover letter will not be considered for this position.

Job Type: Full-time

Salary: $80,000.00 to $100,000.00 /year

Experience:

• Marketing Strategy: 6 years (Required)
• Management: 4 years (Required)

Additional Compensation:

• Bonuses

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• Innovative -- innovative and risk-taking
• Aggressive -- competitive and growth-oriented
• Outcome-oriented -- results-focused with strong performance culture
• People-oriented -- supportive and fairness-focused
• Team-oriented -- cooperative and collaborative

Schedule:

• Monday to Friday

Company's website:

• ohiomarijuanacard.com

Benefit Conditions:

• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

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Overview
Weedmaps is seeking a VP of Marketing Ops, Programs & Analytics at our Irvine, CA headquarters to be responsible for the Ops, Programs & Analytics marketing team at Weedmaps. The ideal candidate will drive excellence in execution of all activities that the broader marketing team works on while driving the company's strategic objectives forward through implementation of key multi-channel programs across consumers, clients and the broader cannabis community. The VP that leads this team will play a critical role in defining how we do this, which programs need to be put in place, and leading the teams that execute on the vision.
Additionally, your role will require you to work very closely with Product marketing, Revenue Operations, Business Operations and Analytics to help identify and tackle key market opportunities based on a deep, data-driven understanding of markets and consumer behavior. Using structured operational excellence and business operations tools, you will be tasked with ensuring optimal resource allocation and return on activities performed by the function.
Weedmaps is the market leader in the rapidly emerging cannabis technology industry. Our platform connects cannabis consumers, dispensaries, doctors and brands to each other and provides a single source of accurate information for the industry. We help millions of consumers learn about and find Cannabis and thousands of organizations empower their employees, serve their customers, and build what's next for their Cannabis business.
The impact you'll make:

• Oversee all of Marketing's operations and analytics functions, creating a structured approach to reach their key objectives based on existing frameworks and methodologies.
• Lead the vision and prioritization of strategic marketing programs in collaboration with the team's manager. Ensure ongoing alignment of the team's objectives with the Revenue and overall business objectives.
• Hire, manage and develop a world class team of strategic operators.
• Drive coordination of data-driven approach to root cause of engagement deltas in client and consumer behavior
• Provide data-driven insights across the broader Weedmaps organization of key opportunities to marry consumer and business realities in the market.
• Provide strategic counsel to the CMO and executive team on optimization opportunities across key business priorities.
• Collaborate with Analytics and UA/DG to create vision for how to measure success of organization through data
• Establish and manage processes for setting, tracking and reporting on objectives and key results at the funcion, team and individual level.
• Support brand functional to operationalize campaign process to ensure timeliness and excellence in all campaigns.
• Create and instill clear ops management principles across the organization
• Streamline and manage budget setting, tracking and reconciliation process for the function

What you've accomplished:

• BA/BS degree or equivalent practical experience.
• 10+ years work experience in marketing, business or sales operations
• Proven track record of scaling marketing, sales, operations and analytics projects internationally in the context of a high growth technology company
• Proficiency in root cause analysis of complex multi-faceted business outcomes related to consumer and client engagement.
• Proven ability to hire, manage and develop ops teams at scale while removing roadblocks for optimal execution
• Experience leading cross-functional teams to achievement of strategic objectives across consumer and/or sales orgs
• Experience managing complex data challenges that require detailed analysis of regional, account level and firmographic differences in the client base.
• Ability to deliver high-quality work while managing multiple projects
• Ability to quickly identify trending issues and create plans to address
• Exceptional ability to work under pressure and maintain good judgment in fast-paced, high-stress environments

Pluses:

• Masters or MBA in business, management or a related field
• Lean Six Sigma, PMP, or similar operational excellence or project management certification.
• Sales Strategy and operations experience
• Ability to build strong teams while also being able to deliver and work through others across the enterprise
• Ability to interact with executives with confidence, and to provide advice on their business priorities that reflect an understanding of their function
• Thought leadership and passion necessary to shape a compelling vision of Weedmaps in the industry
• Excellent written and oral communication and visual presentation skills

Our Benefits:

• 100% Employee Medical, Dental and Vision Coverage and 80% of Dependent Coverage
• 100% match on the first 1%. 50% match from 2-6% of employee contributions
• 3 weeks accrued PTO and 5 immediate sick days
• Accident Insurance
• Basic Life/AD&D (Accidental Death and Dismemberment)
• Voluntary Short and Long Term Disability
• Flexible Spending Account
• Catered lunch provided 5 days a week
• All the equipment that you need to get your work done
• Fridge is always stocked with energy drinks and other snacks
• Casual work environment, read "no suit and tie required", but you are free to dress to the nines

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify ( http://www.dhs.gov/E-Verify ).
About Weedmaps:
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, New York, Phoenix and Toronto.
So what are you waiting for? Join the Weedmaps team!

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VP of Marketing
Miami, FL

Responsibilities

The ideal candidate has a solid Marketing background in the Cannabis Industry managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques, and consumer facing events. Our VP of Marketing will report directly to the CEO and will oversee an internal Marketing teams. To be successful in this role, you should be highly professional as you will also play a significant role in shaping the company’s strategic planning and contribute to the company’s long-term success.

JOB DUTIES AND RESPONSIBILITIES:

• Develop and implement a cohesive marketing plan to increase brand awareness for B2B company.
• Design and implement all Digital Media platform campaigns including Website and Social Media.
• Build relationships with media and stakeholders through creative PR strategies
• Provide guidance and ideas to organize effective marketing events
• Represent the company at industry events and trade shows
• Communicate with Investors and Media representing the Company
• Monitor all marketing campaigns and improve them when necessary
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Prepare regular reports and presentations on marketing metrics for the CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives

REQUIREMENTS:

• Bachelor's Degree in Marketing, Communications or relevant field
• Proven work experience as a VP of Marketing, Marketing Director or other senior role within a Cannabis Company
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with the ability to make difficult decisions

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About the Vice President (VP) of Marketing position

We are seeking an experienced Vice President of Marketing to develop and direct our Marketing department from the ground up. In order to keep us aligned with our company goals, you will design, implement and monitor marketing strategies. The ideal candidate is experienced, with proven end-to-end project management as well as digital marketing and paid advertising campaigns. A successful candidate is highly professional, driven, and should play a significant role in the strategic planning of our company. You will report to the CEO, and you will oversee internal marketing teams.

You must have experience in marketing. Industry relationships are a big plus. If you enjoy startup environments (i.e. wearing multiple hats, learning different roles, creating new processes, learning to adapt quickly to changes), you will thrive in this position.

We are looking for self-starters with the ability effectively communicate and connect with a wide variety of personalities.

Vice President (VP) of Marketing responsibilities:

• Establish new accounts through incoming digital leads.
• Set up and manage drip campaigns in tandem with digital sales outreach strategies.
• Manage execution of ordering and coordinating promotional marketing materials.
• Develop marketing and analytics reporting practices to assess product launch success and performance.
• Run lead on attending Patient Appreciation Days as well as delivering key insights to the marketing team for improvement.
• Attend and livestream major Cannabis events, including interviews, scavenger hunts, and other social promotions.
• Track and manage Key Performance Indicators (KPI).
• Conduct microinfluencer canvassing and outreach.
• Coordinate delivery of promo packages for influencers.
• Communicate with dispensaries to gather key marketing feedback, assess product performance, and identify in-store visual merchandising opportunities.
• Make recommendations to retailers to improve partnerships, advertising strategies, and ensure brand integrity.
• Manage various daily marketing operations tasks.

Qualifications:

• California Medical Marijuana Card (recommendation).
• Must be sociable and interested in interacting with many people in a dynamic environment, both in the office and beyond, on a daily basis.
• Excellent verbal communication and presentation skills.
• Outstanding interpersonal skills with the ability to close deals.
• Demonstrated ability to learn and apply product related information in a professional manner.
• High level of integrity, personal motivation, and sense of urgency.
• Willingness to work weekends on occasion to support industry trade shows and events.
• Willingness to work after-hours for educational business meetings, trade shows, events and presentations.
• 2–3 years of marketing experience.
• Social media marketing skills are a plus.
• Data analysis experience is a plus.

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