Here are 6 cannabis jobs mentioning "vp sales marketing" in May 2024, at companies like Common Citizen, Lazarus Naturals, Vangarden Cannabis, and SLANG Worldwide, including positions such as VP of Sales and Marketing, VP, Sales and Marketing, VP of Marketing and Wholesale Sales, and SVP of Sales & Marketing.
More than 30+ days
Lazarus Naturals is on a mission to make quality hemp-based CBD accessible to everybody. It's why we own our manufacturing process from start to finish - beginning at our hemp farms in Central Oregon to our extraction, formulation and packaging - all to deliver safe, effective CBD at an affordable price. We provide a 60% Assistance Program to veterans and individuals with disabilities or low-income because we believe everybody should be able to experience the benefits of CBD regardless.
We count on our executive team to solve complex business problems with creativity, passion, and gritty resourcefulness. We view business as a boundless opportunity, built with and for our employees and customers.
As we embark on our next phase of growth, we’re looking to add a Chief Commercial Officer (CCO) to our senior leadership team. The CRO will provide executive level planning, leadership and mentorship to our direct-to-consumer unit, wholesale and mass market retailer groups, the private label and custom manufacturing team, and will spearhead our domestic and international business development efforts.
Requirements
Job Description:
- Develop and execute the strategic revenue growth and business development plan for the entire business, spanning Branded B2B Sales, Branded Ecommerce, Private Label, and Contract Manufacturing.
- Manage, train, and inspire our sales team. Create a culture that promotes and rewards initiative, growth, open communication, accountability and excellence.
- Develop and promote an environment that encourages constant experimentation and learning, wherein failure is normalized.
- Be a hands-on thought leader who inspires and mentors colleagues and direct reports with clear thinking, market insight, customer understanding, problem-solving and top-notch deal making and closing skills.
- Work collaboratively across the organization to define our target customer profiles and prioritize and focus our efforts. Elevate and prioritize customer needs and satisfaction. Provide market insights, pricing shifts and competitive analysis.
- Develop and implement robust sales management processes – pipeline, account planning and proposals.
- Drive operational excellence at every stage of the sales funnel and buyer’s journey as well as developing innovative strategies to increase retention and sales with existing partners and consumers.
- Define and coordinate training programs that enable leaders and team members to achieve their potential and support company growth and revenue objectives.
- Develop competitive selling tools and programs that best position the company against competitors and alternatives in the marketplace.
- Create focus and accountability within the company by developing appropriate KPIs (ROI/ROAS) and metrics and coordinating spend, compensation and promotions within these metrics.
- Develop and manage all revenue, staffing and expense forecasts and budgets.
- Take a long term view of the organization and revenue. Focus on building a company that services our customers into the future and provides concrete value and solutions.
- Lead data-driven decision making on where to lead the business utilizing critical thinking and analytical reasoning.
Requirements and Skills:
- A minimum of ten years of senior level sales and business development management in a CPG or Cannabis company.
- The ideal candidate has experience developing and implementing programs to ignite internal growth and open new channels and opportunities in CPG companies with revenues of $25M to $200M.
- Diverse experience across direct-to-consumer, B2B sales and marketing. The ideal candidate has an entrepreneurial spirit, is highly collaborative, data driven and rigorous, and has a passion for building a sustainable, meaningful organization and business.
- Leadership style that puts employee needs, recognition, and fulfillment above that of Senior Management.
- Passionate and skilled at recruiting, training, developing, and coaching team members in sales, marketing, branding, and business development.
- Proven experience developing and executing business strategy and related supporting initiatives.
- Excellent communicator: builds trusted relationships, and clearly articulates key value propositions, processes and performance. Outstanding written and verbal communication skills, including presentation and public speaking experience.
- Act as a market maker; able to work closely with the executive team and others to craft and communicate the company’s vision and then transform that vision into a strategy for pioneering new markets and opportunities.
- Financially astute; expert understanding of key financial and marketing metrics that drive profitability and company success; leveraging metrics to course correct and optimize.
- Successful experience in using data analytics to monitor and evaluate sales teams and programs against stated expectations, and to realign and change them to meet performance expectations.
- Experience at multiple sizes and maturities of companies, specifically at start ups and mid-stage companies.
- Excellent analytical and problem-solving skills.
- Degree in Business, Marketing or related field; MBA, finance education preferred.
- Software literacy: CRM, Microsoft Office Suite, including Excel and PowerPoint; Google Suite, including Google Sheets; ability and interest to learn new software.
Benefits
- Comprehensive benefits (medical, vision, and dental insurance)
- Employee discount program
- Fully stocked kitchen
- 401K plan
- FSA & commuter benefits
This is a full-time role based in Seattle, Washington. Please note, we will not consider applicants outside the immediate area.
Interested parties are encouraged to include a cover letter detailing why you think you could be a great fit, along with an updated resume. Thanks, and we look forward to hearing from you.
Veterans strongly encouraged to apply.
Lazarus Naturals is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Job Type: Full-time
Pay: $180,000.00 - $240,000.00 per year
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Job Title: VP of Sales and Marketing
Department: Wholesale Sales
Reports to: Senior Vice President of Operations
FSLA Status: Exempt
About Us
Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: ‘cannabis for humanity’ and ‘change for the better’. ‘Cannabis for humanity’ meaning we put people first in everything we do – from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. ‘Change for the better’ meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work Best Workplaces in the USA.
About This Role
As VP of sales and marketing you will be responsible for annual sales and marketing strategic business plans. The VP of sales and marketing is extremely skillful in negotiating, managing customer relationships, driving retail activation and education, and supporting and initiating the overall go to market strategy. Through creative problem solving, skillful communication, and systemic thinking they will manage the complexity of driving the vision, purpose, and results for their team. This position will collaborate with the Finance, and Operations departments.
Responsibilities
· Assesses market potential and identifies new business opportunities and synergies
· Provides expertise to the Company by building, developing and managing sales and marketing teams capable of carrying out the Company strategies and tactics
· Develops and implements sales selling cycle and methodology based on market research and competitor analysis
· Analyzes and evaluates the effectiveness of sales, methods, costs and results
· Maintains key customer relationships and develop and implement strategies for expanding the company’s customer base
· Responsible for planning, organizing, training, staffing, and managing all sales and marketing functions to help achieve the company’s objectives related to sales, growth and profitability
· Set quality objectives, performance standards and priorities that are implemented and monitored across the company with respect to Marketing and Sales
· Leads with compelling strategic vision that is in alignment with the organizations short and long-term goals
· Oversees staff operations, develop policies and business plans
· Social media and web branding
· Collects and analyzes various internal and external surveys
· Coordinates and executes internal and external newsletters and other outreach
· Leverages customer insights to identify business opportunities and product strategies
· Proposes projects that will increase market share or create new categories of applications
· Calculates and makes critical time-to-market vs. new feature tradeoff decisions
· Creates and implements events and exhibiting strategies; coordinates follow up and produces ROI for each function.
· Constantly monitors the competitive landscape and market conditions to identify opportunities, issues, and risks to recommend tactical strategies.
The Experience You Bring and the Skills we Need:
· Bachelor's degree in marketing, business administration, or a related degree.
· 15+ years of experience combined in the following related fields: sales, marketing, customer service, administration, and finance.
· At least 5 years of management experience.
· Ability to identify, qualify, present, and close business opportunities to prospective clients.
· Cannabis or alcohol experience preferred
· Experience working with multiple customer groups, stakeholders and a cross functional team environment
· Excellent relationship-building, negotiation and communication skills
· Strong presentation skills, ability to tailor messaging to the audience
· Strong budget management and sales forecasting experience
· Strong working knowledge of ERP and CRM software
· Conflict resolution and problem-solving skills
· Demonstrated leadership in process improvement initiatives
· Excellent interpersonal skills; ability to articulate verbally and written, willingness to appropriately debate difficult issues; ability to think quickly
Physical Requirements
- Regularly required to sit for long periods of time
- Use hands to handle, control, or feel objects, tools, or controls.
- Reach with hands and arms; and talk or hear.
- Occasionally required to stand and walk.
- Frequently lift and/or move up to 10 pounds.
Why You’d Love This Role
You have:
- A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
- A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
- A desire to change the social perception of cannabis and a passion for humanity.
- A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
- Value integrity and honesty and want to bring those values to the cannabis industry.
- Enjoy being part of a team and sharing your skills with your fellow citizens.
- An appreciation for all stages of the production cycle of cannabis, including harvesting and trimming.
- An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse
Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.
***Must be at least 21 years of age as required by the Marijuana Regulatory Association**
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: One location
Apply for this job with Common Citizen
Apply now →
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Job Title: VP of Sales and Marketing
Department: Wholesale Sales
Reports to: Senior Vice President of Operations
FSLA Status: Exempt
About Us
Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: ‘cannabis for humanity’ and ‘change for the better’. ‘Cannabis for humanity’ meaning we put people first in everything we do – from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. ‘Change for the better’ meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work Best Workplaces in the USA.
About This Role
As VP of sales and marketing you will be responsible for annual sales and marketing strategic business plans. The VP of sales and marketing is extremely skillful in negotiating, managing customer relationships, driving retail activation and education, and supporting and initiating the overall go to market strategy. Through creative problem solving, skillful communication, and systemic thinking they will manage the complexity of driving the vision, purpose, and results for their team. This position will collaborate with the Finance, and Operations departments.
Responsibilities
· Assesses market potential and identifies new business opportunities and synergies
· Provides expertise to the Company by building, developing and managing sales and marketing teams capable of carrying out the Company strategies and tactics
· Develops and implements sales selling cycle and methodology based on market research and competitor analysis
· Analyzes and evaluates the effectiveness of sales, methods, costs and results
· Maintains key customer relationships and develop and implement strategies for expanding the company’s customer base
· Responsible for planning, organizing, training, staffing, and managing all sales and marketing functions to help achieve the company’s objectives related to sales, growth and profitability
· Set quality objectives, performance standards and priorities that are implemented and monitored across the company with respect to Marketing and Sales
· Leads with compelling strategic vision that is in alignment with the organizations short and long-term goals
· Oversees staff operations, develop policies and business plans
· Social media and web branding
· Collects and analyzes various internal and external surveys
· Coordinates and executes internal and external newsletters and other outreach
· Leverages customer insights to identify business opportunities and product strategies
· Proposes projects that will increase market share or create new categories of applications
· Calculates and makes critical time-to-market vs. new feature tradeoff decisions
· Creates and implements events and exhibiting strategies; coordinates follow up and produces ROI for each function.
· Constantly monitors the competitive landscape and market conditions to identify opportunities, issues, and risks to recommend tactical strategies.
The Experience You Bring and the Skills we Need:
· Bachelor's degree in marketing, business administration, or a related degree.
· 15+ years of experience combined in the following related fields: sales, marketing, customer service, administration, and finance.
· At least 5 years of management experience.
· Ability to identify, qualify, present, and close business opportunities to prospective clients.
· Cannabis or alcohol experience preferred
· Experience working with multiple customer groups, stakeholders and a cross functional team environment
· Excellent relationship-building, negotiation and communication skills
· Strong presentation skills, ability to tailor messaging to the audience
· Strong budget management and sales forecasting experience
· Strong working knowledge of ERP and CRM software
· Conflict resolution and problem-solving skills
· Demonstrated leadership in process improvement initiatives
· Excellent interpersonal skills; ability to articulate verbally and written, willingness to appropriately debate difficult issues; ability to think quickly
Physical Requirements
- Regularly required to sit for long periods of time
- Use hands to handle, control, or feel objects, tools, or controls.
- Reach with hands and arms; and talk or hear.
- Occasionally required to stand and walk.
- Frequently lift and/or move up to 10 pounds.
Why You’d Love This Role
You have:
- A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
- A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
- A desire to change the social perception of cannabis and a passion for humanity.
- A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
- Value integrity and honesty and want to bring those values to the cannabis industry.
- Enjoy being part of a team and sharing your skills with your fellow citizens.
- An appreciation for all stages of the production cycle of cannabis, including harvesting and trimming.
- An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse
Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.
***Must be at least 21 years of age as required by the Marijuana Regulatory Association**
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: One location
Apply for this job with Common Citizen
Apply now →
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
PLEASE NOTE, APPLY USING THIS LINK TO BE CONSIDERED:
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About the Role
Reporting to Vangarden's Chief Executive Officer, you will expand on our existing Sales & Marketing strategy, developing tactical plans, schedules, territories, and detailed record keeping. You will collaborate with Vangarden executives in building out the department, and oversee a growing team of sales professionals throughout the state.
Specific Responsibilities
- Set KPIs and train/coach team members accordingly
- Maintain liquidity on a diverse portfolio of premium, mid-market, and budget products across many brands
- Develop key accounts by assisting sales reps in the field
- Closely oversee all strategic partnerships and co-branded initiatives
- Oversee and evaluate the work of an internal graphic designer, field sales ops manager, and order fulfillment manager.
- Support state-required compliance in sales, marketing, and delivery
- Coordinate Vangarden's CPO and HR director on workforce management & scheduling concerns, compensation, hiring, onboarding, and performance management
- Support our CFO as needed with any sticky AR issues
About You
Once upon a time, you got your thrills setting and surpassing ambitious targets. Nowadays, you're a master of your craft (and yet, ever a student!), leaning on your excellent data analysis, leadership skills, and creativity to build a high performing sales team from the ground up.
You are also:
- Experienced (3+ years) in managing sales staff
- Data driven, strategic, and procedural
- An efficient planner
- Clear, concise, and precise in communication
- Confident managing within a highly-regulated industry, such as Cannabis, Healthcare, or Finance
- Located (or willing to relocate) within 30 minutes of 88 Huntoon Memorial Highway, Leicester, MA
These things are nice to have:
- Prior experience in the the cannabis industry within Massachusetts or another Adult Use state
About Vangarden
We grow cannabis and make cannabis products in Leicester, MA. More importantly, we’re life-long learners, and pioneers in the future of our industry and the future of work. We embrace new technology, new management practices, and cultivate a culture of innovation through systems that simultaneously promote greater freedom and accountability.
Job Type: Full-time
Pay: $130,000.00 - $200,000.00 per year
Benefits:
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Leicester, MA 01542: Reliably commute or planning to relocate before starting work (Required)
Work Location: One location
Apply for this job with Vangarden Cannabis
Apply now →
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Salary
$150,000 - $200,000 a year
Job Type
Full-time
Full Job Description
Company Overview
As a leading cannabis-focused consumer packaged goods company, SLANG Worldwide is focused on acquiring and developing market-proven regional brands while also creating new brands that exceed the expectations of cannabis consumers. SLANG is a public company listed on the Canadian Securities Exchange (CNXS: SLNG). As part of a new and fast growing company, you will have the opportunity to own projects and make lasting impacts on how we shape SLANG. Our employees are passionate about what we do and dedicated to our overall mission of creating a lasting cannabis legacy built on a foundation of strong partnerships, branded products and proven processes.
Job Summary
This position reports into the Chief Operating Officer of SLANG Worldwide and is responsible for the strategic direction and execution of the sales and marketing functions across four separate revenue streams: core markets, emerging markets, THC free product distribution, and E-Commerce. Flexibility and agility to change with a new industry that is constantly evolving is essential for success in the role.
Responsibilities & Duties
- Develops the company’s sales goals and the strategy to achieve them
- Oversees the ways in which the company markets its brands and product lines
- Responsible for leading monthly, quarterly, and annual goals and planning that lead to sustainable and repeatable results and growth.
- Provides clarity on priorities for revenue streams and marketing activation, the goals for each and how we focus on them
- Creates transparent and easily identifiable benchmarks to understand how we’re pacing toward our goals and continually optimize
- Organizes and deploys the sales and marketing talent as appropriate to achieve their goals
- Accountable for the budget of the sales and marketing teams
- Must remain adept at the latest cannabis industry trends and knowledgeable of all key competitors
- Participate in the relationships with top key strategic customers
- May be accountable for other duties as assigned
Qualifications & Skills
- 12+ years of experience spanning both sales and marketing functions
- Experience must include developing strategies and leading teams
- Experience in the CPG industry is required; bonus points for alcohol, tobacco, or cannabis
- Well-developed presentation and customer relationship skills
- Understanding of the latest sales and marketing technology trends
- Strong understanding of digital sales and marketing
- Demonstrated ability to build teams in a growth environment
- Ability to dig deep into the details of the day-to-day functions when appropriate
- Drive to think outside the box for anything from micro activities to macro strategies
Compensation & Benefits
- Salary between $150k - $200k depending on skills and experience
- Bonus between 25% - 40% depending on skills and experience
- Stock Options appropriate for the level of the position
- Medical, Dental, and Vision Insurance with Anthem
- Life Insurance, STD, and LTD with Anthem
- Subsidized ClassPass Corporate Wellness
- 401 savings with a 2x employer match
- A chance to build a lasting cannabis legacy
Equal Opportunity
SLANG is an equal opportunity employer who celebrates diversity. Your gender, age, religion, sexual orientation, or skin color won’t make a difference here. If you’re smart and good at what you do, come as you are.
- This role is preferably in Denver, CO and could also be in Bend, OR. Relocation will not be offered.
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
PAQ is an industry leader in ancillary cannabis packaging and accessories. Candidate must have passion, enthusiasm, and creativity around our industry and product category. Our business has 2 main channels. We offer fully customized child resistant packaging that helps our clients brands stand out. We also sell our products direct to consumer as an accessory via Amazon and Shopify with our own branding.
We are currently recruiting for an experienced Vice President of Sales & Marketing to fulfill the leadership tasks and provide direction to our growing start up company. Specifically, the VP of Sales and Marketing directs, mentors and manages all sales and marketing objectives. The VP of Sales and Marketing will report directly to the CEO to develop the overall objectives and operating plans of the business, both tactical and strategic, and provide exceptional execution of agreed upon plans.
Job duties include:
1. Managing and delegating all marketing and sales strategies for the company. Including management of digital marketing, email marketing, social marketing, community building, PR, CRM, sales team mangement, KPI tracking, etc.
2. Responsible for developing and managing the company’s sales budget, including the co-op advertisement allowances.
3. Responsible for overseeing important clients; aiming to meet their needs and working to increase the size of company’s customer base
4. Responsible for determining the best distribution methods for company products and analyzing the effectiveness of these methods; keeps track of top selling product.
5. Responsible for ongoing product reviews and product analysis for each division and for providing product knowledge training to Sales Team
6. Responsible for training, development and overall management of sales and marketing functions
7. Ensures that independent sales reps meet and/or exceed established goals, determines territory for independent reps, reviews all product as far as sales are concerned.
8. Work with the CEO to establish employee compensation/commission plans and other sales incentive programs such as those for bonuses.
9. Responsible for regular, ongoing staff meetings with Board of Directors
10. Understanding of B2B and D2C marketing. Including management and delegation of direct sales vs digital marketing, online sales channels.
Qualified candidates will have a degree in Sales & Marketing or Business and 3-5 years’ experience. Experience in all kinds of consumer product sales a plus. We offer excellent compensation packages as we plan to award key people to help the growth of our 2 year old start up!
Job Type: Full-time
Pay: $70,000.00 - $120,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Experience:
- sales: 3 years (Preferred)
Location:
- Boca Raton, FL (Preferred)
Work Location:
- Fully Remote
Apply for this job with PAQ Holdings, LLC
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.