Cannabis jobs at Viola

Director of Product Management

Viola Brands, Los Angeles, California

Summary:Viola Brands is Seeking a Director of Product Management with expertise in the full cycle of consumer-packaged goods product development from ideation through to production and landing on the store shelf. As Director, you will be expected to run a team of product managers and commercialization managers, as well as own a significant piece of our product offering. You and your team will define the product strategy, develop the product roadmap, identify product requirements, collaborate with R&D, product development, marketing, sales and operations on implementation, and then take the product to market and be responsible for commercial success. As an ideal candidate, you will be well versed in product commercialization and the techniques and processes for delivering high volume, highly successful consumer products to market with lightning speed quickness. The Director of Product Management is an integral part of Viola’s day-to-day strategy and operations. The Director of Product Management works closely as a peer/partner with state-level General Managers, Head of Marketing, and Head of Procurement in determining what products to bring to which market, at what time, in what form, at what price, through which sales channel, and address which customer segment.

Primary Responsibilities: The responsibilities of the Director of Product Management include but are not limited to:

• Product Development and Roadmap
• Manages the end-to-end product development process, including opportunity identification, idea generation, design, testing, launch, and portfolio management
• Work with state level General Managers and closely monitor market offerings; identify new product development opportunities
• Work with Head of Sales, Head of Procurement, and Head of Marketing on the design, sourcing, launch of new products
• Work with Head of Sales and CFO on monitoring the existing product portfolio including sales performance, cost, margin, consumer feedback
• Document and maintain key documents including product development pipeline and product portfolio

• Product Optimization across Markets
• Document and maintain Viola’s product offerings across all four markets (CO, CA, OR, MI) including
• Product Type/SKU
• Price and discounts
• Partnership items (e.g. Purple Reign)
• Packaging
• Sales and distribution channels

• Optimize, standardize, and create synergy across marketing offerings

• Determine customer needs and desires by specifying the research needed to obtain market information
• Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements
• Appraise new product ideas and packaging changes
• Assess market competition by comparing the company's product to competitors' products
• Provide source data for product line communications by defining product marketing communication objectives
• Obtain product market share by working with the Sales Director to develop product sales strategies
• Assess product market data by calling on customers with field salespeople and evaluate sales call results
• Develop the project schedules
• Provide information for the Management by preparing short- and long-term product sales forecasts and special reports and analyses
• Develop the project technical specifications
• Bring new products to market by analyzing proposed product requirements and development programs
• Prepare return on investment analyses
• Establish time schedules with Engineering and Manufacturing teams
• Develop the marketing requirement documents
• Prepare presentations for meetings
• Manage and coordinate all vendors and consultants
• Interface to the production factory
• Complete and store production documentation packages
• Report project status to the Management
• Creation of product roadmap off of business cases (market research/financial analysis)
• Managing of product requirements for each major product development lifecycle
• Presenting business cases to internal stakeholders
• Create training for sales team and marketing on new products

Experience

• 5 years experience with Product Management (required)
• 1 year experience with Cannabis (preferred)
• Bachelor's Degree (preferred)

About Viola: Viola was founded by Al Harrington, a former NBA player who was a first-round pick in the 1998 NBA draft. Al went on to play for 16 seasons and became personally aware of the medicinal benefits of cannabis after suffering complications from a botched knee surgery towards the end of his NBA career. But the original inspiration for starting a company came from Al’s beloved grandmother who suffers from glaucoma and diabetes. With some convincing from Al, she reluctantly agreed to try cannabis for her pain and found immediate relief. Her name is Viola. The rest, as they say, is history.

Viola has since grown to become a respected, top-selling national brand in the Cannabis industry. We offer consistently high-quality products that are developed with our award-winning extraction techniques and cultivated in our facilities across the country.

https://violabrands.com/

Job Type: Full-time

Pay: $75,000.00 - $110,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location:

• Multiple locations

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Company's website:

• violabrands.com

Benefit Conditions:

• Waiting period may apply

Work Remotely:

• No

Apply for this job with Viola

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

VP, Marketing

Viola Brands, Los Angeles, California

Summary:

Responsible for driving and overseeing strategic and tactical marketing initiatives within the organization. Works to drive and socialize sales management tools, product strategy, strategic partnerships, marketing communications, including trade/consumer advertising and promotions, market research, budtender relationships and customer service.

Title Vice President, Marketing

Location Los Angeles

Travel As required

Report to CMO

Direct Reports 3rd Party Consultants

Key Relationships: Regional Sales Team Leads, 3rd Party Vendors, Social Ambassador Team Lead, Local Influencers by marketing, Strategic Corporate Partners.

Primary responsibilities: Targets, innovation opportunities, and activation strategies.

• Development of Marketing and Creative briefs, new business and consumer-facing collateral
• Develop marketing concepts, communicate industry trends, and identify critical brand insights
• Develop and execute press driven strategies to amplify coverage and on-site press events
• Managing celebrity and influencer relationships and seeding
• Ensure that all marketing efforts align with brand strategy and value-based brand proposition
• Brand planning and consumer/industry research
• Brand sponsorship proposal review
• Consumer Budget Management
• Event Management
• Product Inventory Management
• Internal brand communication
• POS budget/ allocation management
• RFP development/ Agency procurement & review

Key Performance Indicators:

• Execute tactical programming elements that drive impressions and audience conversion.
• Streamline project taskforce outputs
• Establish best in class web presence (Digitally and Socially) that drives awareness convergence and growth goals.
• Execute innovative campaigns that increase consumer trial and convert them into brand adorers.
• Build and leverage connections to ensure that influencers within target industry and demographic see the brand as a leader in the category.
• Cause Marketing Partnerships, In-Kind support, Celebrity Ambassadors programming.
• Execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.

Experience

• 5 years of Marketing Experience (Required)
• 1 year of Cannabis Experience (preferred)
• Bachelor's Degree in related field

About Viola

Viola was founded by Al Harrington, a former NBA player who was a first-round pick in the 1998 NBA draft. Al went on to play for 16 seasons and became personally aware of the medicinal benefits of cannabis after suffering complications from a botched knee surgery towards the end of his NBA career. But the original inspiration for starting a company came from Al’s beloved grandmother who suffers from glaucoma and diabetes. With some convincing from Al, she reluctantly agreed to try cannabis for her pain and found immediate relief. Her name is Viola. The rest, as they say, is history.

Viola has since grown to become a respected, top-selling national brand in the Cannabis industry. We offer consistently high-quality products that are developed with our award-winning extraction techniques and cultivated in our facilities across the country.

https://violabrands.com/

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Company's website:

• violabrands.com

Benefit Conditions:

• Waiting period may apply

Work Remotely:

• No

Apply for this job with Viola

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.