Cannabis Product Marketing Manager Jobs

About Us
11 years from our humble beginnings as the founders of Fruitridge Health & Wellness in Sacramento, Connected now maintains a portfolio of proprietary top-shelf cannabis genetics cultivated in state-of-the-art grow facilities. We are proud to be the largest grower of premium flower in California.
With three retail doors in California, recent expansion into Arizona and national expansion plans in motion, we operate one of the fastest growing, vertically integrated cannabis companies in the country.
Our mission has remained the same since day one: To breed, grow and sell the best cannabis in the world. This commitment to deliver at the absolute pinnacle comes to life in the standards we hold our product, our people, and our partners to every day.
Proprietary genetics cultivated with cutting-edge technology and over 100 years of combined plant cultivation experience has earned our flower the highest wholesale price in any major legal market. Our continued curiosity can be traced back to an early obsession with R&D that poured resources into what is now one of the most advanced cannabis breeding programs in the world.
In 2017, we welcomed Alien Labs to the Connected family; a partnership built on the foundation of like-minded quality standards and the desire to raise those standards across the industry.
Today, a new emphasis on elevated experiences will ride in tandem with geographical and menu expansion on the fast paced and thrilling road ahead for the entire Connected family of brands.
We currently have 300+ employees across ten locations and we are in a high growth phase expanding rapidly. If you are interested in joining a world class team and working in an exciting new industry with a leader in genetics, innovation, career opportunities and growing practices, we encourage you to apply!

About the Job
Reporting to the Vice President, Corporate Development, the focus of the Sr. Project Manager, Product & Marketing is delivering projects and results. The ideal candidate will bring cross-functional rigor and partnership to key marketing and product projects while maintaining the ability to pivot. You will develop project plans, timelines, and collaborate across teams to solve problems and communicate progress to stakeholders, while proactively identifying, monitoring, problem solving and communicating potential roadblocks, escalating as needed.
Given the newness of the category/industry(cannabis) and regulatory challenges it faces, this role will be engaged on exciting new initiatives. We are looking for an organized, energetic, problem solver with demonstrated experience in growth and project management roles for a consumer brand - lifestyle premium categories are preferred, but not required.

What You Will Do

• Coordinate internal and external resources to drive projects to completion on time, on budget, and aligned with company objectives.
• Ensure tight cross functional communication: understanding, tracking, and coordinating around new product launches and marketing activities that may include but are not limited to:

• Product stage gate process
• New strain launches
• Website redesign and maintenance
• Budtender outreach and programs
• Brand Development
• Product Packaging

• Assess and communicate key risks and dependencies as projects evolve and escalate risk areas if needed.
• Central role between all teams (internal & external) to make sure product/packaging design, compliance, production, go-to-market campaigns and performance tracking are contemplated.
• Communicate and present project status and identify resource availability and allocation.
• Understand and communicate metrics such as marketing opportunity analysis, ROI, unit economics etc.
• Ability to adapt processes to accommodate ever evolving business and organizational needs.
• Measure performance using typical project management techniques.
• Develop cross functional project plans as well as associated artifacts such as Gantt charts, budgets and presentation.

What We Are Looking For

• Strong written and verbal communication skills. The ability to "read the room" and pivot effectively is a must.

• Stellar commercial and business acumen and a proven track record of successor managing projects to a successful conclusion.

• Experience working with cross functional partners to negotiate timelines, budget, and resources.

• Ability to challenge critical assumptions and communicate risk of any kind across the organization.

• Ability to build trust and work well under pressure.

• Well organized with a positive, collaborative spirit and high attention to detail.

• Strong Data Analysis skills to draw conclusions and make recommendations to the business and leadership.

• Minimum 5-7 years experience in: growth & project management roles for consumer brands. Lifestyle premium categories preferred, but not required.

• Bachelor's degree in Communications, Marketing, or related field preferred.

Why Connected?
Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.

• Competitive Pay and Stock Options
• 401 (k), Medical, Dental, Vision, Employee Assistance Program
• PTO, Flexible Schedules, Work-Life Balance
• Career Growth and Internal Advancement Opportunities
• Chance to work in an exciting new start-up industry with awesome people!

#LI-LT1

Job Type: Full-time

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Job Title
Product Marketing Manager - Fluence
Job Description
We are
Fluence creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. We are a leading supplier in the global cannabis market and are committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers.
Fluence is a business unit of Signify, the world leader in lighting. Together we are passionate about improving the interaction between light and life. We partner with leading research organizations worldwide to better understand the critical role light plays in every facet of cannabis and food production, from plant quality and spectrum sensitivity to top-line performance metrics like yield and consistency.
Your opportunity
We’re looking for a Product Marketing Manager to join our Marketing Team in Austin, TX. You’ll be responsible for developing and executing go-to-market strategies for new and existing products.
We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!
What you’ll do

• Own and plan the market launch process for new and existing products. Manage the cross- functional implementation of new product development plans as well as initiatives to support annual strategic plans and Product Marketing team goals
  
• Support sales to win key customer programs. Create presentations and sales training materials that clearly articulate value propositions working with Technical Marketing to build product and application demonstrations
  
• Work cross functionally to manage the go to market strategy of the product life cycle including product changes and line extensions
  
• Work closely with sales, business development and horticulture services to gain deep understanding of the assigned market segment, applications, and customer base, identify key opportunities, collect market and customer requirements, compile voice of customer insights for product roadmap and market intelligence
  
• Lead the marketing effort in defining product showcase strategies for tradeshows and customer events of the year. Collaborate with marcom and event teams to execute the above strategies with PR activities in sync with new product market launches
  

What you’ll need

• Bachelors in Engineering, Marketing, or Business Management, MBA is a plus
  
• 3+ years of hands-on product marketing experience. Experience specifically with Agtech products, cannabis and horticulture extremely desirable. Experience with lighting products, horticulture lighting or commercial lighting preferred.
  
• 2+ years’ experience in direct, retail and channel marketing. Sales experience or sales support experience is a plus
  
• Results-oriented with excellent analytical acumen. Proven success in creating value propositions and messaging strategies
  
• Demonstrated cross-functional leadership, organizational skills, and operational excellence
  

Must be legally authorized to work in the United States without current or future company sponsorship needs
What you’ll get in return…
We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See
#SignifyLife
through the eyes of our employees!
Who we are
Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.
We’re operating in 74 countries with 32,000 people worldwide.

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

We are

Fluence creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. We are a leading supplier in the global cannabis market and are committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers.

Fluence is a business unit of Signify, the world leader in lighting. Together we are passionate about improving the interaction between light and life. We partner with leading research organizations worldwide to better understand the critical role light plays in every facet of cannabis and food production, from plant quality and spectrum sensitivity to top-line performance metrics like yield and consistency.

Your opportunity

We’re looking for a Product Marketing Manager to join our Marketing Team in Austin, TX. You’ll be responsible for developing and executing go-to-market strategies for new and existing products.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

• Own and plan the market launch process for new and existing products. Manage the cross- functional implementation of new product development plans as well as initiatives to support annual strategic plans and Product Marketing team goals

• Support sales to win key customer programs. Create presentations and sales training materials that clearly articulate value propositions working with Technical Marketing to build product and application demonstrations

• Work cross functionally to manage the go to market strategy of the product life cycle including product changes and line extensions

• Work closely with sales, business development and horticulture services to gain deep understanding of the assigned market segment, applications, and customer base, identify key opportunities, collect market and customer requirements, compile voice of customer insights for product roadmap and market intelligence

• Lead the marketing effort in defining product showcase strategies for tradeshows and customer events of the year. Collaborate with marcom and event teams to execute the above strategies with PR activities in sync with new product market launches

What you’ll need

• Bachelors in Engineering, Marketing, or Business Management, MBA is a plus

• 3+ years of hands-on product marketing experience. Experience specifically with Agtech products, cannabis and horticulture extremely desirable. Experience with lighting products, horticulture lighting or commercial lighting preferred.

• 2+ years’ experience in direct, retail and channel marketing. Sales experience or sales support experience is a plus

• Results-oriented with excellent analytical acumen. Proven success in creating value propositions and messaging strategies

• Demonstrated cross-functional leadership, organizational skills, and operational excellence

Must be legally authorized to work in the United States without current or future company sponsorship needs

What you’ll get in return…

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!

Who we are

Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.

We’re operating in 74 countries with 32,000 people worldwide.

Apply for this job with Signify

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Product Marketing Manager

As part of the Marketing & Innovation team, the Product Marketing Manager at Acreage will play a critical role in supporting product strategy and development of product assets for Acreage's House of Brands This role will collaborate with business, sales, local marketing, brand, operations, technology, finance teams and outside partners across the Acreage footprint to drive growth for our product brands.

The ideal candidate will have prior experience across a wide range of marketing functions, including brand and product development, content creation, communications, digital marketing, field marketing, and social media. The Product Marketing Manager

must be a proactive and organized multitasker with a "can-do" attitude who is able to handle many projects at once and meet tight deadlines. This position reports to the Director of Product Marketing.

Responsibilities:

• Support Director of Product Marketing in daily product development tasks.

• Develop and manage in collaboration with brand team go-to-market tools to support new product launches and product extensions.

• Write baseline content for products and innovation.

• Maintain support and educational documentation for state level product implementations.

• Manages development of product training modules.

• Manage timelines and workflow of cross-functional product workstreams.

• Support management of Innovation project queue.

• Attend monthly manufacturing meetings and coordinate follow-up workflows.

• Monitor and manage consistency of product catalog and digital merchandising across all markets

• Manage multiple projects simultaneously to support multiple markets in delivering sales and EBITDA goals;

• Work collaboratively with Operations, Sales, Marketing and local teams to support product requests and implementation.

• Research and analyze new products, market trends and competitive landscape using data (Brightfield, BDSA) to gather intel and inform strategic decision making

Basic Qualifications

• 5-8 years of experience in product management or project management

• Experience in the cannabis industry, knowledge of cannabis products and process are a plus

• Familiarity with analytics, market research, business metrics

• Experience in a startup / entrepreneurial company

• Skills with copywriting / editing are a plus

Additional Qualifications

• Excellent project management and organizational skills and strong attention to detail

• Adaptable and flexible when faced with shifting priorities

• Results-driven, proactive and positive problem-solving attitude

• Demonstrated ability to think strategically and creatively

• Thrives in fast paced environments and able to manage through uncertainty. Self-starter who enjoys solving challenging problems.

• Strong ability to inspire and motivate others to drive projects forward

• Ability to effectively manage multiple priorities, to consistently deliver results on brief, on time and under budget

• Strong interpersonal skills and ability to work well with cross-functional teams in a rapidly evolving organizational and market environment

• Strong communications skills including listening, verbal, written and presentation skills

• Excellent knowledge of Microsoft Office, Adobe and various software tools

Mandatory COVID-19 Vaccination Policy

Acreage Holdings, Inc., and its affiliated companies (collectively, the "Company") value the health, safety and wellbeing of its employees, customers, their families, and other visitors of our offices and facilities and have instituted several safeguards and protective measures, including mandatory vaccination requirements, to prevent the spread of COVID-19 exposures and infections. Accordingly, the Company's Mandatory COVID-19 Vaccination Policy requires all new hires to be fully vaccinated against COVID-19 in order to be eligible for employment with the Company, except for individuals with a documented and approved medical or religious exemption, or other exemption as provided under applicable law.

For purposes of this Mandatory COVID-19 Vaccination Policy, an individual is considered fully vaccinated when two weeks have passed following receipt of the second dose in a two-dose vaccination series (such as Pfizer or Moderna) or two weeks have passed following a single-dose vaccination (such Johnson & Johnson). Additionally, candidates who accept an offer of employment will be provided with instructions for securely submitting proof of COVID-19 vaccination prior to the individual's start date, as well as the Company's process for requesting and completing an applicable medical or religious exemption form. No medical documentation should be submitted to the Company prior to receiving such instructions from the Company's recruiter or other designated human resources professional.

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Looking for a new career opportunity in product marketing? Are you an analytical, organized and results-driven marketer? Do you enjoy building product marketing initiatives from the ground up? Do you want to work for a remote-first employer?

Treez is seeking Product Marketing Managers to drive the go-to-market strategy for our point-of-sale (POS) software and cashless payments solutions within the cannabis space. Today, we are looking to hire 2 Product Marketing Managers to add to our growing team.

Our Product Marketing Manager role may be a great fit for you if you like building relationships and processes from the ground up. If you value creativity when figuring out how to solve problems, again, this opportunity may be a great alignment with your career goals. This individual contributor role will report directly to the VP of Marketing and make a significant contribution to the development of our overall marketing strategy.

What You’ll Do:

• Conduct market research and create a strategic competitive intelligence playbook


• Further define our ideal customer profile and buyer personas


• Identify, research and analyze new market opportunities for all Treez product lines


• Create internal and external facing materials to enable our commercial teams


• Translate technical details into benefits for the customer


• Follow and analyze market trends to position products


• Develop product marketing strategies (pricing, advertising, product launching)


• Work with various teams (marketing, product, sales) to implement strategies


• Test marketing product features, releases and ad copy


• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

What You’ll Need:

• 2-3 years of experience in product marketing


• Experience in market research and analysis


• Working knowledge of tools such as Google Analytics, Salesforce, Pardot


• Strong understanding of the sales cycle and process, user and buyer persona needs, and what the seller needs to be successful


• Experience of enjoyment and success in a “test and learn” approach to decision making and being able to iterate based on data driven results


• Cross functional collaboration & communication across departments

Join the Treez Forest and You’ll Enjoy:

• Equity for all employees


• Flexible vacation


• Health and Dental Insurance


• Remote First Work Environment


• Personal and professional growth opportunities with a growing company


• Transparent leadership


• A diverse culture of inclusion, innovation, improvement, and customer service


• Making a significant difference in the cannabis industry

About Treez:

Treez is the leading enterprise cloud commerce platform that streamlines retail and supply chain operations within the cannabis market. Through its innovative technology for retailers and brands, the company provides a robust breadth and depth of software solutions required to operate a successful modern dispensary.

Solutions include point of sale, dispensary inventory management, omnichannel sales capabilities and multiple cashless payment options all on a mission-critical platform that ensures regulatory compliance across every supply chain transaction. The innovative platform also connects essential brands with their retailers through a centralized brand catalog with real-time market insights. The extensible open API platform provides smooth integration into a variety of best-of-breed solutions, including CRM, marketplace, cashless payments and data analytics across the partner ecosystem, giving retailers everything they need to grow their business.

Treez continually strives to create a diverse and inclusive environment. Treez provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Treez Commitment to a Remote-First and Safe Workplace:

Treez is currently a remote-first workplace, meaning that nearly all work can be accomplished from home with occasional in-person meetings and travel. All employees at Treez must be vaccinated against Covid-19 if they are to meet with other Treez employees; legally mandated exemptions excepted. Treez reserves the right to revise its policies at any time.

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Senior Product Marketing Manager

Remote

Overview:

The role of a Senior Product Marketing Manager at Weedmaps is to own GTM plans and drive alignment across Product, Marketing and Sales across both B2B and B2C launches. You will be expected to drive strategic thinking to create a complete marketing experience for raising awareness and interest about Weedmaps products and features among cannabis enterprises everywhere and educating consumers through a seamless customer journey, from interest to discovery and informing consumer opinion about the state of the industry.

As a Senior Product Marketing Manager, you will oversee Weedmaps campaigns across multiple segments and channels. You are a passionate and results-driven individual with experience in a fast paced consumer marketing environment and have driven user acquisition at scale. This role is very well resourced and will involve developing customer use case stories, creating new and innovative marketing assets and capturing the groundswell demand of users in the cannabis space.

Weedmaps is the Cloud platform powering the Cannabis industry. We help millions of consumers learn about and find Cannabis and thousands of organizations empower their employees, serve their customers, and build what's next for their Cannabis business, whether they are a grower, producer, retailer or consumer. Our products are engineered for security, reliability, and scalability, running the full stack from application infrastructure to end user devices. Our teams are dedicated to helping our customers, medical institutions and government agencies see the benefits of an industry platform. We are currently used by more than 10,000 enterprises and 15 million consumers on a monthly basis.

The impact you'll make:

• Work across several aspects of marketing – from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
• Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
• Develop actionable, data-driven insights to inform product and marketing strategy.
• Leverage marketing insights to better understand our customers and represent the voice of the user
• Develop, socialize and get buy-in for marketing strategy and programs, working closely with key stakeholders and sales leadership.
• Optimize new customer acquisition campaigns and programs aligned to horizontal and vertical solutions including online marketing, events, outbound campaigns, external trade shows and customer stories.
• Grow awareness, familiarity and perception for Weedmaps in key local cities and markets.
• Work closely with the sales and business development teams to drive opportunity and business growth.

What you've accomplished:

• BA/BS degree or equivalent practical experience
• 6+ years of industry experience in consumer marketing
• Function specific marketing experience (e.g. research, messaging, positioning, branding, creative development, campaign execution)
• Strong project management skills, with experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus.
• Successful track record of planning and rolling out large-scale/global marketing campaigns and ability to identify and implement scalable process improvements using a data-driven approach.
• Proven problem-solving and analytical capabilities. Proven ability to develop creative/non-traditional solutions for challenging, undefined problems.
• Passion for working with technology products and solving consumer needs.
• Excellent communication skills in business and technical situations.

Bonus Points:

• Familiarity with CRM systems (Salesforce.com or similar), marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness.
• MBA

Our 2022 Benefits:

• Medical, Dental & Vision benefits (effective Day1):
• Employee - employer paid premium 100%
• Dependent - employer paid premium 80%
• HMO - Kaiser & Anthem
• PPO and HDHP with HSA - Anthem
• Basic Life & AD&D - employer paid 1x salary
• 401(k) Retirement Plan (with employer contribution)
• PTO (3 weeks accrued); 5 sick days
• Supplemental, voluntary benefits
• Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
• BenefitEd (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and long-term disability Insurance
• Pet Insurance
• Company-paid identity theft protection
• Rocket Lawyer legal services platform
• Paid parental leave
• Reimbursements for home office setup and monthly WiFi

Why Weedmaps?

• You get to play a meaningful role in the future of cannabis and how it's regarded globally
• Catered lunches provided while working in the office
• Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Endless opportunities to network and connect with your fellow Weedmappers through education and speaker series, Employee Resource Groups, happy hours, team celebrations, game nights and much more!

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.

About Weedmaps:

WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

#LI-REMOTE #WMFromAnywhere

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About LeafLink

LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we're defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.

Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000's 'Top 5000 Fastest-Growing Private Companies', one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!

The Role

The Technical Product Marketing Manager role is responsible for developing and executing go-to-market plans for LeafLink's integrations suite and portfolio. Your unique skill set and technical knowledge will carry into our overall sales enablement conversations. Reporting to the Sr. Manager of Product Marketing, the Technical Product Marketing Manager is responsible for the delivery of consistent messaging that highlights our differentiated value proposition in all sales collateral, conducts knowledge transfer and training of the go-to-market team, and contributes core messaging for the fulfillment of marketing tactics. This role will be more technical than marketing, so a strong technical background will be in focus for all candidates. We need someone that is an action-oriented contributor who can build unique and compelling highly technical content to help us execute LeafLink's vision as the B2B commerce platform for wholesale cannabis.

As a foundational member of our product marketing team, you will be responsible for developing GTM plans that will be shared with leadership and company-wide. This is a high-visibility, that works closely with key stakeholders on our Integrations team. The role requires curiosity, and an analytical minded person. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.

What You'll be Doing

• Develop engaging content, including short videos, web content, and field enablement programs, all aligned to the core value proposition and messaging for our entire Integrations suite
• Define and deliver technical solution benefits, positioning and expertise to sales teams
• Translate and articulate our integrations, and develop sales tools including sales scripts, integration guides, presentations, and demo scripts and can effectively communicate solution benefits with internal sales teams and customers
• Support marketing programs, campaigns and additional assets with content and messaging to drive demand
• Research competitive solutions and maintain competitive comparisons and evaluations
• Cultivate and nurture relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value as it relates to our Integrations suite
• Social and Emotional IQ – ability to effectively listen, communicate, and manage expectations all levels (down, peer, up) and political savviness (corporate agility)
• Ability to take an abstract idea, design it out, build the plan and deliver the details
• Develop and execute go-to-market plans and ensure internal organizational readiness

Who You Are

• You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge
• You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed
• You push forward to find creative solutions when the path is uncertain
• You have strong experience in technology product marketing with a proven track record of product launches and successful go to market execution
• You are highly-organized and pride yourself on your attention to detail
• You enjoy finding simple and effective ways to communicate complex ideas and technical information
• You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports
• You are highly analytical and data-driven,and enjoy creating reports and dashboards
• You are comfortable working in Salesforce, JIRA, Asana, and AppCues, and are excited about learning new systems

Qualifications

• 1-2 years experience in a product marketing, solutions/sales engineer, or product manager role preferably in the high-tech industry
• Previous enterprise software product marketing experience
• Deep understanding of enterprise software environments, scalability & high availability
• Experience with Cloud/Saas applications & technologies
• Broad understanding of architecture & technical integrations
• Experience working with product management & engineering/development
• Demonstrated ability to deal with a fast-paced environment, managing multiple demands, and prioritizing to deliver work on time.
• Experience in conducting market analysis, developing market messaging, and communicating benefits
• Bonus points if you have experience in developer marketing

LeafLink Perks & Benefits

• Flexible PTO - you're going to be working hard so enjoy time off with no cap!
• A robust stock option plan to give our employees a direct stake in LeafLink's success
• 5 Days of Volunteer Time Off (VTO) - giving back is important to us and we want our employees to prioritize cultivating a better community
• WFH stipend - we've always been remote first
• Competitive compensation and 401k
• Comprehensive health coverage (medical, dental, vision)
• Commuter Benefits through our Flexible Spending Account

LeafLink's employee-centric culture has earned us a coveted spot on BuiltInNYC's Best Places to Work for in 2021 list. Learn more about LeafLink's history and the path to our First Billion in Wholesale Cannabis Orders here.

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Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

IN A NUTSHELL…

As the Product Marketing Manager, you will manage the product roadmap and guide product lifecycle management for an operating Parallel market. Your role requires marketing operations experience, project management skills, and a deep understanding of product marketing and consumer insights. The organization will rely on your market, product, and consumer expertise for success. Your personal success will be evident by the competitive product offering, high customer satisfaction and incremental business growth you are able to drive.

Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in five markets; Florida (Surterra Wellness), Massachusetts (NETA), Pennsylvania (Goodblend), Nevada (The Apothecary Shoppe) and Texas (Surterra Wellness). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit www.liveparallel.com.

WHAT YOU WILL BE DOING

• You will work cross functionally with in-market operations as well as strategic enterprise functions to identify, plan, and execute product launches from beginning to end.
• Be knowledgeable on how the regulations impact product, packaging and how we compete in the market. Know current market regulations and potential changes to regulation.
• Provide data driven insights to inform the product roadmap. Know the consumers and trends in the market.
• Track new products, product quality and product pricing for competitors in the market. You will spend a lot of time 'in the field' to be able to provide firsthand knowledge. Know the competitive landscape.
• Provide routine reporting to ensure visibility to market dynamics as well as the progress and success of internal initiatives.
• Contribute to monthly business reviews.
• Provide thorough competitive updates on a monthly basis.
• Conduct 'post launch' analysis on product launches to inform team of both internal and external opportunities for improvement.
• Gather feedback to produce actionable insights from consumers. Provide routine assessments on customer satisfaction of products.
• You will participate in annual and quarterly market and product planning workflows.
• While contributing your market knowledge, you will collaborate with the Brand, Retail, Production and Commercialization teams to manage the 'in-market' product roadmap.
• Identify gaps and opportunities to drive growth via new products.
• Utilizing enterprise product specifications, you will work with the in-market operation teams and project managers to assess operational feasibility and set up the production of new product launches.
• Utilizing brand guidelines, you will collaborate with channel marketing teams and in-market resources to customize enterprise product launch plans for success in the operating market. You will be responsible for the compliant, and 'on-brand' execution of product launches.
• Support incremental product development and improvement initiatives by executing in-market support needs.
• Develop all Retail Support Tools needed to effectively launch new innovations / SKUs (ie: Sell Sheets & Training Support, FAQs, etc.)
• Support Content Coordinator w/ "product romance" content initiative for ALL communications channels (ensuring messaging is factual / accurate and inspires purchase)
• Lead the Product Pricing and SKU Rationalization process (Recognizance, Recommendations, and Implementation)

EXPERIENCE AND SKILLS YOU'LL BRING

• 4+ years of brand marketing experience
• Bachelor's degree (Required)
• MBA (Preferred)
• Understanding of product development process, great project management skills, and experience leading omni-channel marketing initiatives.
• Ability to travel 25% of the time and be 'in the field' up to 50% of the time.
• Experience managing and/or collaborating across large, cross functional teams.
• Age 21 or over (Required)
• High School Diploma or equivalent (Required)
• Valid Government-Issued Photo ID (Required)

YOU WILL BE SUCCESSFUL IF YOU…

• Are self-motivated; micro-managing isn't fun for anyone
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done
• Can work fast and be flexible; our industry is always changing
• Play nice with others; we collaborate with each other a lot
• Think creatively; sometimes, the "traditional" solution isn't the best one

WHAT YOU GET

• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
• Personal growth; industry-leading leadership and professional development offerings
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
• Belonging and voice; employee resource groups, product advisory councils, monthly opportunities to share feedback and discuss your employee experience
• Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program
• Employee discount

PARALLEL IS UNITED BY OUR VISION, MISSION, & VALUES

Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

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Who are we?

CBANC is a comprehensive online platform focused on supporting financial institutions of all sizes to maintain choice and flexibility for consumers. The CBANC platform provides over 8,500 US financial institutions access to the industry’s largest verified professional community, a comprehensive online B2B marketplace of financial services and fintech providers, and innovative continuing education programs designed to meet the needs of customers and members today and into the future.

Financial Institution professionals across the US join CBANC to solve the industry’s biggest challenges, identify the latest trends and influence the future of banking.

What can we offer you?

• An opportunity to drive significant value and directly contribute to the overall growth of the company.
• Flexible work schedule to meet your needs
• Access to training and education for emerging technologies like Cryptocurrency and Cannabis Banking
• Direct access to a seasoned leadership team.
• Highly talented and dedicated teammates.
• An open, supportive, and collaborative work environment.

Who you are?

You have deep experience in creating strong messaging, positioning, and content that aligns with the needs and behaviors of your target audience. You are adept at working across functional areas to identify insights that will influence go-to-market plans and can efficiently partner with internal and external partners to develop and execute strategies that align with business objectives.

Ideally, you have experience marketing software, services, or advertising to software companies and understand how to articulate complex buying processes. You know how to create impactful messaging and can lead the way in developing content for customers.

You thrive in a “get things done” environment, but you have the experience to know when to move fast and when to slow down. As a self-starter, you can prioritize effectively and communicate flawlessly. You have ideas and a spirit of experimentation, but you know what works and how to balance effective and innovative.

What you will be doing?

• Manage the creation and execution of internal and external collateral and other resource creation, including but not limited to presentations, product sheets, videos, training tools, website content, white papers, objection handling, FAQs, and case studies for our advertising customers.
• Work closely with all departments, including leadership, to develop and communicate the value proposition of our Vendor Advertising offerings and lead the development of the tools and marketing collateral to support vendor adoption and retention.
• Manage customer expansion and education efforts for new vendor product additions and launches, working cross-functionally and continuously refining/improving our content and messaging.
• Continually develop your industry knowledge and become a subject matter expert on CBANC’s core competencies and technology, keeping a pulse on competitors and industry trends.
• Define, create, train, and equip the organization with appropriate support materials.
• Work closely with Marketing, Product Management, and Sales teams to influence and help shape the future of our vendor offerings and product adoption.

What we’re looking for

• Bachelor’s Degree in Marketing, or related field.
• Strategic thinker with a required 5+ years of experience positioning and marketing in B2B SaaS product marketing, ideally in the financial services industry.
• Minimum of 5 years of experience in content management and strategy, channel program strategy, and product marketing.
• Expertise in messaging and positioning strategy and execution.
• Experience in executing and measuring product marketing strategies.
• Exceptional written and verbal communication skills.
• Excellent Presentation Skills and ability to communicate with excellent listening skills.
• Experience working with Salesforce Sales and Marketing Cloud.
• Team player with a track record of maintaining business relationships.
• Demonstrated strong ability to manage multiple initiatives.
• Strong organizational skills, ethics, and professional business practices.

What’s in it for you?

• Financially stable, successful company with a ten-year track record of growth and success
• Austin Offices in the 38th and Lamar corridor with free parking
• Best-in-class health, dental, vision, disability, and 401K benefits
• Parental leave and family medical leave
• Flexible work schedule and remote work policy
• Flexible paid time off
• Continuing education

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Austin, TX 78756: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Product Marketing: 2 years (Preferred)

Work Location: One location

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Job details
Salary
$100,000 a year
Full Job Description

At Flowhub, we're about more than technology — we're on a mission to make legal cannabis accessible to everyone. Founded in 2015, Flowhub pioneered the first Metrc API integration to help dispensaries stay compliant. Today, over 1,000 dispensaries trust Flowhub's point of sale, inventory management, business intelligence, and mobile solutions to process $3B+ cannabis sales annually. We exist to make safe cannabis products accessible to every adult on planet Earth.

To help accelerate our industry leadership as we enter new markets and launch new products, we’re looking for a strategic Product Marketing Manager to join our team of cannabis advocates. Reporting to Flowhub’s Vice President of Marketing, you’ll be responsible for owning our go-to-market strategy, product positioning, and customer education programs to accelerate product adoption, encourage customer retention, and drive revenue growth.

The ideal candidate is an organized, highly collaborative product marketer with strong communication skills and empathy for the customer. You have the creative ability to bring new and existing products to life and can effectively demonstrate Flowhub’s business value to influence customer acquisition and expansion. You know how to execute an integrated product launch, develop solid competitive analysis, enable the salesforce, solve for new pricing scenarios, and thrive in a fast-changing industry.

If you’re ready to create a movement in an exciting, emerging industry and share our passion for cannabis legalization, then come flow with us.

Responsibilities:

• Be an expert on the Flowhub cannabis retail platform
• Act as the voice of the customer by clearly articulating market-specific dynamics and buyer pain points
• Develop strategic product positioning, messaging and “storytelling” that persuades target personas to action
• Establish a go-to-market strategy playbook and lead execution of all product launches, ongoing feature releases, and new partnerships
• Own sales enablement collateral such as pitch decks, click through demos, case studies, internal documentation (FAQs, talk tracks, battlecards), and product trainings
• Create product marketing assets from start to finish including visual asset development, copywriting, and packaging final outputs for a variety of marketing mediums such as website landing pages, release notes, email, in-app notifications, SMS, one pagers, video and webinars
• Optimize the customer lifecycle by developing scalable onboarding, training, upsell and retention programs
• Uncover and prioritize new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends
• Measure product marketing performance through key metrics such as MRR expansion, retention rates, and feature adoption
• Work cross-functionally with R&D, Customer Success and Sales teams to influence pricing strategy and product roadmaps based on market demand, competitor intelligence and customer feedback

Qualifications:

• Minimum of 4 years in-house experience in product marketing for SaaS B2B tech companies
• Understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging
• Proficiency with design, marketing automation, customer data/event tracking and collaboration tools such as Segment, Pendo, Mixpanel, Jira, Sketch, Photoshop, Google Analytics, Marketo, Autopilot, Salesforce, Invision, Abstract
• Exceptional visual, written, spoken communication, and presentation skills (previous experience in public speaking, design, video production, or UI/UX a plus)
• Proven B2B PLG product marketer with strong research and analytical skills
• Demonstrated ability to work cross-functionally as a team player, confidently collaborate directly with senior executives and build consensus among multiple stakeholders
• Ability to thrive in an ambiguous, fast-paced and flexible environment with a high degree of autonomy

Compensation: $100,000 base salary

About Flowhub

At Flowhub, we envision a future where safe cannabis products are accessible to every adult on planet Earth. Founded in 2015 by CEO Kyle Sherman, Flowhub provides highly regulated retailers with a mission-critical retail operating system that automates complex compliance mandates like transaction limits and state reporting. Our mission is to empower dispensary growth and help business owners achieve their dreams.

Founded in Denver, but fully remote with teams across multiple states, Flowhub is trusted and loved by over 1,000 cannabis retailers and partners across the U.S., processing over $3 billion in cannabis sales annually. As the pioneer and original API integrator to Metrc, the state track and trace system used in most legal cannabis markets, Flowhub helps cannabis retailers automate and simplify business operations through technology to keep companies and government transparent, keep cannabis products off the black market, and build a robust scalable industry that is approachable for all adults and medical patients.

Flowhub is backed by top-tier investors including e.ventures, Evolv Ventures (the Kraft Heinz-backed venture capital fund), and Poseidon Asset Management, as well as Iqram Magdon-Ismail, a co-founder and former CEO of Venmo. Flowhub has raised nearly $45 million in venture funding.

Kyle Sherman is also the founding director of the Cannabis Trade Federation (CTF) & US Cannabis Council (USCC), a national coalition of cannabis-related businesses that represent all aspects of the industry including cultivators, dispensaries, wholesalers, distributors, and ancillary businesses. USCC’s mission is to build a future of legal access to cannabis delivered through an equitable and values-driven industry by advancing cannabis legalization at the federal and state level, and promoting restorative justice for communities harmed by cannabis prohibition.

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Job details
Salary
$18 - $25 an hour
Job Type
Full-time
Full Job Description

Product Development Manager/Marketing Associate needed in an extremely fast paced, highly competitive cannabis company. Associate must be a self motivated, strong individual who is highly flexible and open to take direction and criticism from different people. Associate will work with CEO and COO. to determine what products are needed, created and produced. Role is to determine how company can meet business targets while providing new products that will serve the needs of their clients. We want to ultimately produce products that will represent the brand image of their company and meet customer expectations for quality and function.

Associate will be involved with all stages of a product's life cycle. Generating ideas, identify gaps in company's product line to determine where there is need for products. Associate will research to assess the potential demand, source materials and service providers, request proposals, oversee production, coordinate efforts with Medcare CEO & COO as well as confer with marketing staff to ensure the product will fit with existing marketing strategies and ensure products meets the highest of expectations. They will also be responsible in making sure that all cannabis compliance laws and regulations are followed. They will be involved from idea-source-production-launch and sale.

Will also work in conjunction with executive staff and marketing to improve movement of existing product lines, promotions, events and various other avenues.

Cannabis brands and product knowledge a plus, but not required. Must be a minimum age of 21 by law to be considered.

Job Type: Full-time

Pay: $18.00 - $25.00 per hour

Schedule:

• 8 hour shift

Work Location:

• One location

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity
• High stress tolerance -- thrives in a high-pressure environment

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• Innovative -- innovative and risk-taking
• Aggressive -- competitive and growth-oriented
• Outcome-oriented -- results-focused with strong performance culture
• People-oriented -- supportive and fairness-focused
• Team-oriented -- cooperative and collaborative

Work Remotely:

• No

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Marketing Product Manager

Job Description

Springbig is the leading loyalty marketing and communications platform in the cannabis industry, working with over 1,300 unique storefronts and building up a cumulative database of over 20 million consumers. Our Software as a Service (SaaS) platform allows our dispensary clients to configure a custom loyalty program and through this loyalty program build a database of consumers. Our platform also boasts this industry’s most comprehensive communications engine, allowing our dispensary clients to market to their database of consumers via SMS and email (primarily focused on SMS marketing) in a personalized way.

We are looking for a hybrid, bright, enthusiastic, and fun Marketing Product Manager to work with our Marketing team. Our goal is to deliver and market rock-solid features to our dispensary owners and producers with sufficient training around each product. We provide an open, dynamic and collaborative work environment, which values independent thinking and freedom of expression. We are committed to providing a healthy work/life balance and development through training.

Our headquarters are located in beautiful Boca Raton, FL with team members distributed around the country.

What are we looking for in a team member?

Your specialization is less important than your ability to learn fast, communicate and adapt to shifting priorities.

Responsibilities include:

· Owns the marketing training for all new and existing features

· Owns coordination of all marketing materials for new features

· Responsible for communicating with client services to ensure maximum usage of springbig features

· Responsible for coordinating with Product Development and Engineering to ensure release date of upcoming products and features

· Takes corrective actions in order to maintain high level of product usage

· Maintains and modifies, as appropriate, all documentation

Requirements:

· 2+ years of Product Management experience

· 2+ years of experience with operation and administration of complex software systems

· Experience working with and coordinating across multiple teams

· Strong analytical skills are required

· Strong organizational skills

· Expert with Excel and Google Sheets including data analysis, pivot tables, filtering and graphing

· Bachelor’s Degree in related field such as Business, Marketing, or Computer Science

Job Type: Full-time regular, Exempt Employee

What’s it like to work at springbig?

It’s awesome! We’re a driven, passionate, responsible group who values professional growth and work life balance.

Why you should work with us:

· We are a fun start-up, with a start-up culture

· Our company is continually growing and always innovating and creating new features for ourselves and our clients

· Company atmosphere is collaborative, passionate and fun.

· Work with some of the best & brightest technical minds in the industry! We learn from and share knowledge with each other every day.

And infuse lightness and creativity into our days:

• Stocked coffee, snacks and candy “bar”

• Pizza parties and team lunches

• Laser Tag in the office

• Spontaneous games of tabletop cornhole or NERF wars

• Company sponsored Fantasy Football league and March Madness bracket challenge

We take care of our team members:

• Competitive salary

• Unlimited PTO

• Choose your own equipment

• 401k matching

• Full Benefits Package (medical, dental, vision, STD, LTD, Life Insurance)

• Casual dress code and comfortable working environment

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Product Marketing: 2 years (Required)
• Operation and Administration of Complex Software Systems: 2 years (Required)
• MS Excel: 2 years (Required)
• Data Analysis: 2 years (Required)

Work Location:

• One location

Company's website:

• https://www.springbig.com/careers

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

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About dutchie

Dutchie is the cannabis industry's leading and fastest-growing e-commerce provider, powering online ordering for the top dispensaries throughout the United States. We are a product and design-focused company that has created a best-in-class experience for cannabis dispensaries and shoppers. Since our inception in 2017, we have experienced significant growth. We've raised $18M in funding and are backed by Snoop Dogg's Casa Verde Capital, one of the leading cannabis-focused VC's, Gron Ventures, members of the founding team at DoorDash, Kevin Durant's Thirty Five Ventures, and other notable angel investors.

About the Role

Dutchie is looking for a Product Marketing Manager to join our product team. You will be responsible for driving go-to-market launches for new products and for growing engagement with those products. You'll collaborate closely with partners in product, sales, and customer success, to effectively craft and execute go-to-market activities for major product releases and service offerings, as well as developing campaigns that drive adoption, retention, and growth.

The ideal candidate has a desire to deeply understand the needs, wants, and voice of our customers, and can naturally build trusted relationships with those customers through marketing communications. They'll be comfortable with data, using insights about customers to develop marketing strategies and drive continuous impact around product launches and other related initiatives.

What You'll Do...

• Own the development and execution of dutchie's product marketing strategy
• Oversee the launches of new products and features, including content creation, campaign strategy, and sales enablement
• Partner with product management to develop product positioning and messaging, points of differentiation, market opportunity analysis, and customer proof points
• Understand the needs of our sales and customer success teams and provide content/training to support them, including market knowledge, product knowledge, value selling (ROI), etc.
• Measure the success of our products and evaluate the key performance indicators
• Analyze and report on the performance of marketing programs to identify areas for improvement and continuously test and iterate to optimize

What You Bring…

• 3+ years of product marketing experience, preferably with a high-growth company, with a track record of success
• B2B SaaS product marketing experience
• Natural ability to tell stories while emphasizing with users and adapting how you communicate to reach and engage your audience
• Data-driven approach to taking products to market
• Exceptional written, verbal, and interpersonal communication skills
• Demonstrates initiative and ownership with strong attention to detail and organization
• Marketplace or e-commerce experience preferred
• Design experience a plus

You'll Get…

• Competitive Salary
• Equity
• 401(k)
• Full Benefits - Medical, Dental, and Vision Insurance
• Flexible vacation days, sick days, and work from home days
• Technology (hardware, software, reading materials, etc..) allowance

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Join the industry leader in the Cannabis equipment manufacturing space. This is not a solicitation for a job. It's an opportunity for someone with high, yet focused energy, ideas, commitment, passion, and desire to work in one of the fastest-growing businesses in the cannabis industry!

Veterans encouraged to apply!

GreenBroz is looking for a qualified Product Marketing Manager to lead our outbound marketing activities. You will be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Job Requirements

For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases, and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

Proven experience as a Product Marketing Manager, Brand Manager or similar role

Background in design and copywriting is a plus

Experience in market analysis

Familiar with product marketing tactics (e.g. integrated marketing campaigns)

Working knowledge of web analytics tools (Google Analytics, WebTrends)

Excellent communication skills

A keen eye for detail

Creativity

Analytical mind and strong quantitative skills

BS/BA in Marketing, Communications or similar field

Job Type: Full-time

Equal Opportunity Statement

GreenBroz Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, GreenBroz complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GreenBroz expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GreenBroz employees to perform their job duties may result in discipline up to and including discharge.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) Matching
• Dental Insurance
• Employee Assistance Program
• Employee Discount
• Flexible Spending Account
• Health Insurance
• Paid Time Off
• Retirement Plan
• Tuition Reimbursement
• Vision Insurance

Schedule:

• 8 Hour Shift
• Monday to Friday

Experience:

• marketing: 3 years (Preferred)

Education:

• Bachelor's (Preferred)

Location:

• Las Vegas, NV 89115 (Required)

Language:

• English (Required)

Work authorization:

• United States (Required)

Additional Compensation:

• Bonuses

Work Location:

• One location

This Job Is:

• A job for which military experienced candidates are encouraged to apply

Company's website:

• www.greenbroz.com

Benefit Conditions:

• Only full-time employees eligible

Work Remotely:

• No

Apply for this job with GreenBroz,Inc.

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PRODUCTION PROJECT MANAGER, MARKETING OPERATIONS

Reports to: Director, Marketing Operations

Position Overview:

The Production Project Manager will ensure marketing production projects run efficiently and deliver on time and on budget. Working across the entire organization, the main focus of this role will be confirming specs for new pharmaceutical/CPG products and sourcing materials through the supply chain. Working well as a collaborative team member is imperative to success in the role, as is the ability to deliver results in a fast-paced environment where systems and processes are still being developed and maturing.

Major Areas of Responsibility include:

• Aligning with internal team on specifications for packaging; documenting and socializing final requirements
• Recommend efficient workflows, processes, and materials based on deep experience with supply chain sourcing.
• Heavy vendor management – triple bidding vendors as required for new packaging components.
• Keep detailed project risk logs, surfacing problems or roadblocks with project before they affect deadlines.
• Work with internal stakeholders to confirm manufacturing specs – recommend packaging solutions that are compatible with existing machinery.
• Work with creative team to produce die-lines to spec.
• Route creative to internal stakeholders and document compliance approvals.

Minimum Qualifications (Skills, Knowledge & Abilities):

• All applicants must be at least 21 years of age.
• Bachelor's degree in Marketing, Business or other relevant field required, Master’s degree strongly preferred.
• 5+ years of experience in project management and/or development and a professional project manager certification such as PMP, PSM etc. preferred.
• Marketing experience in a consumer product, retail, or pharmaceutical environment preferred including strong packaging experience.
• Experience working in an FDA or state regulated environment a plus. Medical marijuana product knowledge desired.
• Team player – ability to work well with many different personality types with ease.
• Can-do, tenacious attitude. Ability to navigate new or unchartered territory with professionalism.
• Must work well under pressure, within tight timelines and constantly shifting priorities.
• Excellent verbal and written communication skills.
• Strong critical thinking, influence and presentation skills.
• Accurate, timely and detail oriented.

Travel %: ~10%

About Columbia Care Inc.

Columbia Care Inc. is one of the largest fully integrated operators in the global medical cannabis industry with licenses in 16 jurisdictions in the US and the EU. With over 1.4 million sales transactions since its inception, Columbia Care is a patient-centered organization setting the standard for compassion, professionalism, quality, caring and innovation in cannabis, working in collaboration with some of the most renowned and innovative teaching hospitals and medical centers in the world. The Company is committed to providing the type of education and transparency patients deserve and quality of product that clinicians expect. For more information on Columbia Care, please visit www.col-care.com.

Additional Abilities Required:

• This job operates in an office setting and is largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 5 pounds, bend, reach, and perform manual tasks may also be required.

• Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.
  

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The Product Marketing Manager will coordinate and develop marketing policies, programs, and campaigns specific to products.

Supervisory Responsibilities: · NoneDuties/Responsibilities:· Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

· Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

· Conducts pricing research and analysis to ensure competitive product and service pricing.

· Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

· Analyzes and evaluates financial aspects of product development.

· Collaborates in R&D and leads development of new product go to market.

· Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

· Collaborates, participates in, and coordinates promotional activities or trade shows.

· Negotiates contracts for services needed to execute a marketing strategy.

· Performs other duties as assigned.Required Skills/Abilities:· Excellent verbal and written communication skills.

· Excellent interpersonal and customer service skills.

· Excellent organizational skills and attention to detail.

· Strong analytical and problem-solving skills.

· Thorough understanding of principles and methods used to promote, display, and sell products and services.

· Proficient with Microsoft Office Suite or related software.

· Understand product costing (e.g., BOMs).

· Proficient in AutoCAD/ design tools for artwork and product design.

· Capable of WordPress website updates.Education and Experience:· Bachelor’s degree in Business, Marketing or related field required, Master’s degree preferred.

· At least three years of experience in a related field.

· Prior cannabis industry experience a plus.Physical Requirements:· Prolonged periods of sitting at a desk and working on a computer.

· Must be able to lift 15-25 pounds at times, 25-40 on occasion as needed.

Job Type: Full-time

Salary: $50,000.00 to $80,000.00 /year

Benefits:

• Health Insurance

Experience:

• Product Marketing: 3 years (Preferred)

Work Location:

• Multiple locations

Schedule:

• Weekends required

Company's website:

• RWNavis.com

Work Remotely:

• No

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Flowhub is on a mission to help cannabis dispensaries simplify operations and unlock business growth. The largest retailers in the industry trust Flowhub to manage inventory, stay compliant, and process $1B+ in cannabis sales annually.

To help establish our industry leadership, we’re looking for a strategic Product Marketing Manager to join our team of cannabis advocates. Reporting to Flowhub’s Vice President of Marketing, you’ll be responsible for owning our go-to-market strategy, product positioning, and customer education to accelerate product adoption, encourage customer retention, and drive revenue growth.

The ideal candidate is an organized, highly collaborative product marketer with strong communications skills and a hunger for growth. You have the creative ability to bring new and existing products to life and the gift of persuasion to effectively demonstrate business value of SaaS solutions across many marketing channels. You know how to execute an integrated product launch, develop solid competitive analysis, enable the salesforce, solve for new pricing scenarios, and thrive in a fast-changing industry.

If you’re ready to create a movement in an exciting, emerging industry and share our passion for cannabis legalization, then come flow with us.

Responsibilities:

• Be an expert on the Flowhub cannabis retail platform
• Develop compelling and inspirational product positioning and messaging that speaks directly to target personas
• Uncover and prioritize new product opportunities and use cases that will drive growth by engaging with customers, conducting robust market research, and tracking competitive products
• Maintain ongoing internal and external documentation on Flowhub capabilities, our opportunity and how we compare
• Establish a product launch strategy playbook and lead all new launch execution including full-funnel marketing campaigns, internal/external communications and collateral
• Own and execute on sales enablement deliverables such as pitch decks, internal documentation (FAQs), competitive intel, trainings and more
• Create product marketing collateral from start to finish including developing visuals, writing copy, and packaging final outputs for a variety of marketing mediums such as website, email, one pagers, video, events, and webinars
• Measure performance through key metrics such as MRR expansion, retention rates, and feature adoption
• Partner with Demand Generation and Communications to optimize the customer lifecycle and develop effective launch, upsell and retention campaigns
• Work cross-functionally with product, designers, and sales to influence product strategy and roadmaps based on market demand, competitor intelligence and customer feedback

Qualifications:

• Minimum of 3 years in-house experience in product marketing for SaaS B2B tech companies
• Exceptional written, spoken communication, and presentation skills
• Excellent time management skills and proven ability to deliver high quality outputs on a deadline
• Highly organized, agile, and resourceful self-starter with an ability to focus and prioritize within a fast-paced environment
• Strong research and analytical skills with a knack for clean and simple visualizations
• Demonstrated ability to work cross-functionally and confidently collaborate directly with senior executives and build consensus among multiple stakeholders
• Proficiency with design, analytics, marketing automation, and collaboration tools such as Sketch, Photoshop, Google Analytics, Google Data Studio, Marketo, Autopilot, Salesforce, Trello, Invision, Abstract
• Creative yet analytical, mission-driven and focused on solving problems in a team setting
• Cannabis industry experience a plus

Perks:

• Competitive salary + stock
• Full health benefits (medical, vision, dental)
• Flexible time off policy
• All the tools you need to be successful at your job
• Startup environment with modern and central office space
• Free coffee and kombucha on tap
• Opportunities to learn, grow, and advance your career
• Fun, energetic team that shares a love for cannabis

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.