Cannabis Product Marketing Manager Fluence Jobs

Job Title
Product Marketing Manager - Fluence
Job Description
We are
Fluence creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. We are a leading supplier in the global cannabis market and are committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers.
Fluence is a business unit of Signify, the world leader in lighting. Together we are passionate about improving the interaction between light and life. We partner with leading research organizations worldwide to better understand the critical role light plays in every facet of cannabis and food production, from plant quality and spectrum sensitivity to top-line performance metrics like yield and consistency.
Your opportunity
We’re looking for a Product Marketing Manager to join our Marketing Team in Austin, TX. You’ll be responsible for developing and executing go-to-market strategies for new and existing products.
We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!
What you’ll do

• Own and plan the market launch process for new and existing products. Manage the cross- functional implementation of new product development plans as well as initiatives to support annual strategic plans and Product Marketing team goals
  
• Support sales to win key customer programs. Create presentations and sales training materials that clearly articulate value propositions working with Technical Marketing to build product and application demonstrations
  
• Work cross functionally to manage the go to market strategy of the product life cycle including product changes and line extensions
  
• Work closely with sales, business development and horticulture services to gain deep understanding of the assigned market segment, applications, and customer base, identify key opportunities, collect market and customer requirements, compile voice of customer insights for product roadmap and market intelligence
  
• Lead the marketing effort in defining product showcase strategies for tradeshows and customer events of the year. Collaborate with marcom and event teams to execute the above strategies with PR activities in sync with new product market launches
  

What you’ll need

• Bachelors in Engineering, Marketing, or Business Management, MBA is a plus
  
• 3+ years of hands-on product marketing experience. Experience specifically with Agtech products, cannabis and horticulture extremely desirable. Experience with lighting products, horticulture lighting or commercial lighting preferred.
  
• 2+ years’ experience in direct, retail and channel marketing. Sales experience or sales support experience is a plus
  
• Results-oriented with excellent analytical acumen. Proven success in creating value propositions and messaging strategies
  
• Demonstrated cross-functional leadership, organizational skills, and operational excellence
  

Must be legally authorized to work in the United States without current or future company sponsorship needs
What you’ll get in return…
We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See
#SignifyLife
through the eyes of our employees!
Who we are
Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.
We’re operating in 74 countries with 32,000 people worldwide.

Apply for this job with Signify

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

We are

Fluence creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. We are a leading supplier in the global cannabis market and are committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers.

Fluence is a business unit of Signify, the world leader in lighting. Together we are passionate about improving the interaction between light and life. We partner with leading research organizations worldwide to better understand the critical role light plays in every facet of cannabis and food production, from plant quality and spectrum sensitivity to top-line performance metrics like yield and consistency.

Your opportunity

We’re looking for a Product Marketing Manager to join our Marketing Team in Austin, TX. You’ll be responsible for developing and executing go-to-market strategies for new and existing products.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do

• Own and plan the market launch process for new and existing products. Manage the cross- functional implementation of new product development plans as well as initiatives to support annual strategic plans and Product Marketing team goals

• Support sales to win key customer programs. Create presentations and sales training materials that clearly articulate value propositions working with Technical Marketing to build product and application demonstrations

• Work cross functionally to manage the go to market strategy of the product life cycle including product changes and line extensions

• Work closely with sales, business development and horticulture services to gain deep understanding of the assigned market segment, applications, and customer base, identify key opportunities, collect market and customer requirements, compile voice of customer insights for product roadmap and market intelligence

• Lead the marketing effort in defining product showcase strategies for tradeshows and customer events of the year. Collaborate with marcom and event teams to execute the above strategies with PR activities in sync with new product market launches

What you’ll need

• Bachelors in Engineering, Marketing, or Business Management, MBA is a plus

• 3+ years of hands-on product marketing experience. Experience specifically with Agtech products, cannabis and horticulture extremely desirable. Experience with lighting products, horticulture lighting or commercial lighting preferred.

• 2+ years’ experience in direct, retail and channel marketing. Sales experience or sales support experience is a plus

• Results-oriented with excellent analytical acumen. Proven success in creating value propositions and messaging strategies

• Demonstrated cross-functional leadership, organizational skills, and operational excellence

Must be legally authorized to work in the United States without current or future company sponsorship needs

What you’ll get in return…

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!

Who we are

Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.

We’re operating in 74 countries with 32,000 people worldwide.

Apply for this job with Signify

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.