Cannabis Regional Marketing Manager Jobs

Petalfast is the first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through its full spectrum of agency services available to brands nationally. The notable cannabis brands already engaged in the Petalfast platform include Cann, Yada Yada, Space Coyote, KUDA, and Emerald Sky. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis, while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is taking its business model and expanding into newer, competitive markets.

Job Description

• OVERSEE AND OPTIMIZE ALL FIELD + TRADE MARKETING ACTIVITY IN NORTHERN CALIFORNIA FOR PETALFAST’S BRAND PORTFOLIO, DRIVING SELL-THROUGH.
• MANAGE FIELD MARKETING SPECIALISTS BASED IN SOUTHERN CALIFORNIA, PROVIDING DIRECTION, SUPPORT, AND LEADERSHIP.
• TRACK AND OPTIMIZE IMPACT OF FIELD + TRADE INITIATIVES INCLUDING RETAIL MARKETING PARTNERSHIPS, BUDTENDER ENGAGEMENT, CONSUMER-FACING ACTIVATIONS, RETAIL MERCHANDISING, ETC.
• ENSURE KEY ACCOUNTS (BY BRAND) ARE BEING ACTIVATED EFFECTIVELY, BUILDING LASTING RELATIONSHIPS WITH OUR PARTNERS.
• DEVELOP STRATEGIES AND PROGRAMS FOR THE FIELD TEAM TO ACTIVATE, BUILDING BRAND AFFINITY AMONG RETAILERS AND CONSUMERS AND BOOSTING SALES VELOCITY.
• MANAGE THE EXECUTION OF BRAND-SPECIFIC AND PORTFOLIO INITIATIVES IN SOUTHERN CALIFORNIA MARKETS.
• CONTRIBUTE TO FIELD + TRADE DEPARTMENT STRATEGY, AGGREGATING FEEDBACK AND OPPORTUNITIES FROM DIRECT REPORTS.
• MAINTAIN AN EXPERT UNDERSTANDING OF PETALFAST’S PORTFOLIO OF PRODUCTS, CANNABIS, AND THE CANNABIS INDUSTRY.
• OVERSEE THE INPUT OF DATA FROM FIELD ACTIVITY INTO PETALFAST’S TECH PLATFORMS, CHECKING PROGRESS AND OPPORTUNITIES IN REAL TIME TO KEEP THE FIELD TEAM ON TRACK.

Skills, Education + Experience Required

• 3+ YEARS PERSONNEL MANAGEMENT EXPERIENCE, REQUIRED
• 3+ YEARS FIELD + TRADE MARKETING EXPERIENCE, REQUIRED
• 3+ YEARS CANNABIS INDUSTRY EXPERIENCE, REQUIRED
• HUBSPOT EXPERIENCE, PREFERRED
• GOOGLE SUITE RECOMMENDED

DRIVERS LICENSE

• VALID DRIVER’S LICENSE AND PERSONAL VEHICLE
• MUST BE 21 YEARS OR OLDER

Physical Standards

• Must have finger dexterity, ability to use keyboard/ten key
• This position may rarely require kneeling, bending, squatting
• Ability to push/pull up to 50 pounds
• Reach, stoop and lift office files, records or reports, typically weighing 20 pounds or less
• Must be able to effectively communicate with others
• Must have good vision and be able to operate a calculator, fax machine, telephone, copier, hand truck, hammer, screwdriver and case cutter
• Must be able to stand and/or walk for long periods of time

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

Petalfast and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Experience:

• HubSpot: 1 year (Preferred)
• Management: 3 years (Preferred)
• Field and/or trade marketing: 3 years (Preferred)
• Cannabis Industry: 3 years (Preferred)

Work Location: Remote

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Regional Marketing Manager

Description

We are looking to hire an enthusiastic Regional Marketing Manager to run local marketing for

Embarc Sacramento and Embarc Fairfield. You will be responsible for the planning and execution of hyper-local marketing strategies for in-store, paid and field to increase brand awareness, new customer acquisition, and drive sales. The ideal candidate is skilled enough to handle a bit of ambiguity, create actionable marketing plans, and follow through with execution.

This position reports directly to the Marketing Director and indirectly to the General Manager and Chief Brand Officer. The Regional Marketing manager will be responsible for managing 3-4 stores.

Responsibilities

• Develop hyper-local marketing strategies that attract new customers and gain the trust of locals and tourists alike
• Protect the brand vision, mission and values while ensuring all marketing efforts align with business needs and community
• Manage and maintain your store’s online menu. Gamify and update all menus; ensure menu consistency, move aging inventory, and use data to inform decisions
• Plan and schedule monthly promotions in-store based on expiring inventory, fresh drops, pop culture moments, etc.
• Understand your customer and community. Run pricing analysis, identifying key trends, opportunities, and challenges.
• Participate in the development of the editorial calendar and create actionable marketing tactics for your locations
• Develop in-store content that highlights the local team, store and communities
• Oversee your locations social and digital accounts, consistently posting to build following and increase brand awareness
• Daily, weekly and monthly reporting of progress
• Work with Partnership Director and Marketing Director to launch successful activations and product drops
• Drive successful execution of global marketing strategies
• Work with Marketing Director to produce creative assets for in-store marketing needs
• Oversee visual merchandising in-store
• Build strategic relationships and partner with local businesses, influencers, and vendors

• Increase retention and sales by sending compelling text messages and emails
• Use customer and sales data to properly segment and target messaging
• Maintain your store’s brand integrity online (Google, Yelp, Weedmaps, Leafly, social)
• Monitor and review data in domo, Treez, and headset and present Marketing Director and General Manager with actionable recommendations to improve business success
• Research community happenings to capitalize on marketing opportunities
• Build out weekly events at your shops that engage customers and drives sales
• Post digital content that engages customers and builds community.
• Coordinate Field Marketing initiatives and participate in local events
• Consistently analyze data to make informed decisions
• Complete reports to surface insights and provide action plans to Marketing Director
• Work with Marketing Director to maintain SOPs

Basic Qualifications:

• You must be 21+ to apply for this position.
• Event marketing and cannabis industry experience preferred.
• Reliable transportation, computer, and cell phone
• Positive attitude and strong work ethic
• Ability to pass a background check

Qualities and Qualifications Desired:

• Demonstrated marketing expertise in retail, digital and field
• Proven experience taking ideas from concept to execution
• Friendly, approachable, and outgoing personality.
• Strong writing, communication, and relationship-building skills.
• Desire to grow within the marketing and cannabis industry.
• Creative, scrappy and data-driven
• Detail oriented with an eye for design
• Proficiency in Social Media marketing
• Experience planning events
• Self-starter with the ability to work collaboratively or with a high degree of autonomy.
• Ability to manage time effectively.
• Ability to follow oral and written instructions.
• Strong problem-solving skills.
• Proficiency with basic company software (excel, docs, gmail, etc).

Physical Demands

• Be able to stand for extended periods of time
• Use hand dexterity for extended periods of time
• Be able to lift 50 pounds comfortably
• Be able to squat, kneel, twist, and bend comfortably

OTHER:

Hours & Compensation

Job Type: Full-time / 90-day evaluation period

+ mileage reimbursement

+ opportunities for bonus pay

Benefits:

• Employee discount
• Embarc swag
• Samples

Schedule:

• Monday to Friday
• PM availability
• Weekend availability

Experience:

• Marketing experience: 5+ years (preferred)
• Digital Marketing experience: 2+ years (preferred)
• Retail marketing 3+ years (preferred)
• Cannabis Industry experience (a plus, not required)

License/Certification:

• Driver's License (Preferred)

Work Location:

• In-store

• Local travel

Job Type: Full-time

Pay: $60,000.00 - $68,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 10 hour shift
• 12 hour shift
• 8 hour shift
• Day shift
• Night shift
• Overtime
• Weekend availability

Experience:

• Marketing: 3 years (Required)

Work Location: Hybrid remote in Sacramento, CA 95823

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The Role

The Senior Regional Marketing Manager, MA/RI/CT, is a new position in GTI responsible for developing, managing, and executing the MA/RI/CT region's trade and retail marketing programming to accelerate our growth in the market. GTI's sales and retail footprint has rapidly grown and reached a scale which requires additional focus on key local brand building and revenue driving activities. The Senior Regional Marketing Manager will serve as a key conduit between the MA/RI/CT region and the central Trade Marketing team, with close collaboration with Brand Marketing, Wholesale Sales, Retail Marketing, and Retail Operations to translate brand and market objectives into tactical programs that can be executed in each market.

The Senior Regional Marketing Manager, MA/RI/CT, will report directly into the Commercial General Manager, with significant visibility to the Revenue, Marketing, and Sales executive teams. This position requires an analytically oriented business problem solver, brand builder and people leader with the intellectual flexibility to support a rapidly growing business. The leader must work with cross-functional partners across Sales, Marketing, and Retail to capture near term opportunities while building the infrastructure that will enable to the organization to execute best-in-class programming and achieve long term aspirations.

Responsibilities

• Build and manage a team of local trade and retail marketing professionals to lead:
  
  • Development of regional marketing priorities, strategies, and solutions
  • Management and coordination of local program calendar inclusive of all marketing programs and activities within the market that align to broader national calendar
  • Execution of programs including adaptation of local physical and experiential assets for Green Thumb's portfolio of brands across retail and wholesale channels, including:
    
    • Point of Sale assets
    • Value-Added programs
    • Localized digital/social media assets
    • Experiential campaigns (e.g., in store brand education, large-scale consumer event activations)
    • Trade Education activations and campaigns (e.g. external dispensary pop-ups, Budtender education programs, etc.)
    • Patient outreach
  • Management of owned local social media platforms and assets
  • Coordination of local digital programming calendar, including prioritization of opportunities, planning and local adaption of assets, trade activation plans, and executional oversight
  • Ownership of local marketing budgets including tracking spend and measuring return on investment
  • Management and recruitment of agency resources, where needed, to support the activation needs of the brand and local market teams
• Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
• Develop and improve processes to streamline marketing program development across the central trade marketing team as well as broader CPG marketing, sales, and retail organizations
• Coach and lead team to ensure delivery of responsibilities and personal development, including:
  
  • Assist in determining scope of current and future local marketing roles based on local needs and regulatory nuances
  • Lead recruiting efforts for all new and open local marketing roles
  • Build development plans for local marketing team members and provide support and coaching to continue development of all team members
  • Become the expert in understanding Massachusetts, Connecticut, and Rhode Island state regulations to inform marketing program opportunities and approach, and ensure program and employee compliance with all Green Thumb-based state guidelines
  
  

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• Bachelor's degree required; MBA preferred
• 7+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales roles
• Track record of managing and developing a team of marketing professionals
• A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
• Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
• Knowledge of local on- and off-premise cannabis market, including local laws and statutes.
• Strong budget management skills with previous budget management and oversight experience.
• Ability to gain and maintain an in-depth understanding of target consumer and market trends
• Compliance with all standard safety requirements and guidelines.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.)
• Strong communication skills – written and verbal.
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness.
• Adapts and thrives in a demanding, fast-paced environment.
• Possesses a high level of critical thinking.
• Operates with a high level of professionalism and integrity, including dealing with confidential information.
• Strong organization planning & project management skills
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel out of market overnight multiple times throughout the year, up to 30%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

Apply for this job with Green Thumb

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

The Role

The Senior Regional Marketing Manager, MA/RI/CT, is a new position in GTI responsible for developing, managing, and executing the MA/RI/CT region's trade and retail marketing programming to accelerate our growth in the market. GTI's sales and retail footprint has rapidly grown and reached a scale which requires additional focus on key local brand building and revenue driving activities. The Senior Regional Marketing Manager will serve as a key conduit between the MA/RI/CT region and the central Trade Marketing team, with close collaboration with Brand Marketing, Wholesale Sales, Retail Marketing, and Retail Operations to translate brand and market objectives into tactical programs that can be executed in each market.

The Senior Regional Marketing Manager, MA/RI/CT, will report directly into the Commercial General Manager, with significant visibility to the Revenue, Marketing, and Sales executive teams. This position requires an analytically oriented business problem solver, brand builder and people leader with the intellectual flexibility to support a rapidly growing business. The leader must work with cross-functional partners across Sales, Marketing, and Retail to capture near term opportunities while building the infrastructure that will enable to the organization to execute best-in-class programming and achieve long term aspirations.

Responsibilities

• Build and manage a team of local trade and retail marketing professionals to lead:
  
  • Development of regional marketing priorities, strategies, and solutions
  • Management and coordination of local program calendar inclusive of all marketing programs and activities within the market that align to broader national calendar
  • Execution of programs including adaptation of local physical and experiential assets for Green Thumb's portfolio of brands across retail and wholesale channels, including:
    
    • Point of Sale assets
    • Value-Added programs
    • Localized digital/social media assets
    • Experiential campaigns (e.g., in store brand education, large-scale consumer event activations)
    • Trade Education activations and campaigns (e.g. external dispensary pop-ups, Budtender education programs, etc.)
    • Patient outreach
  • Management of owned local social media platforms and assets
  • Coordination of local digital programming calendar, including prioritization of opportunities, planning and local adaption of assets, trade activation plans, and executional oversight
  • Ownership of local marketing budgets including tracking spend and measuring return on investment
  • Management and recruitment of agency resources, where needed, to support the activation needs of the brand and local market teams
• Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
• Develop and improve processes to streamline marketing program development across the central trade marketing team as well as broader CPG marketing, sales, and retail organizations
• Coach and lead team to ensure delivery of responsibilities and personal development, including:
  
  • Assist in determining scope of current and future local marketing roles based on local needs and regulatory nuances
  • Lead recruiting efforts for all new and open local marketing roles
  • Build development plans for local marketing team members and provide support and coaching to continue development of all team members
  • Become the expert in understanding Massachusetts, Connecticut, and Rhode Island state regulations to inform marketing program opportunities and approach, and ensure program and employee compliance with all Green Thumb-based state guidelines
  
  

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• Bachelor's degree required; MBA preferred
• 7+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales roles
• Track record of managing and developing a team of marketing professionals
• A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
• Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
• Knowledge of local on- and off-premise cannabis market, including local laws and statutes.
• Strong budget management skills with previous budget management and oversight experience.
• Ability to gain and maintain an in-depth understanding of target consumer and market trends
• Compliance with all standard safety requirements and guidelines.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.)
• Strong communication skills – written and verbal.
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness.
• Adapts and thrives in a demanding, fast-paced environment.
• Possesses a high level of critical thinking.
• Operates with a high level of professionalism and integrity, including dealing with confidential information.
• Strong organization planning & project management skills
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel out of market overnight multiple times throughout the year, up to 30%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

Apply for this job with Green Thumb

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Regional Sales & Marketing Manager - Michigan

About OmuraOmura is a premium, lifestyle, cannabis technology platform built on the ethos of ‘precision and purity’. We offer a whole flower vaping experience using our ‘heat-not-burn’ technology unlike any other that’s purer, more precise, sophisticated and more effortless than ever before.

Objective

Omura is seeking an experienced Sales & Marketing Manager to manage our newly established business in the state. Key objectives are to drive sales of Omura product in dispensaries and lead all educational and marketing activities, including bud-tender education, in-store events and pop-ups and other ad hoc marketing activities. The successful applicant will provide recommendations and feedback from the market, monitor and maintain adequate stock levels, oversee visual merchandising and actively seek out potential new business opportunities. in addition the successful applicant will lead the relationship with our current flower partner and work in conjunction with the business development team to introduce the Omura technology to new flower partners in the state. As the business develops the successful applicant will be required to recruit and manage a local team to support the business.

Responsibilities:

• Create a unique customer experience to increase brand awareness and build brand loyalty and ultimately drive in-store sales.
• Build the Omura dispensary network in conjunction with the Omura flower partners.
• Educate bud-tenders and consumers on the benefits of the Omura platform and its flower partners.
• Coordinate in-store demos with store managers / store owners.
• Communicate seasonal campaigns, events, and contests to all sales associates / store owners in your territory.
• Work with store decision makers to secure product display placement in hot zone locations and ensure visual excellence in each store within your territory.
• Assist team with research and gathering insights into assigned territory.
• Develop and deliver weekly, monthly, and ongoing reports as relevant for your territory.
• Be the eyes and ears of Omura from the field, report on observations regarding retail accounts.
• Support marketing events relevant to the brand and to the region.
• Identify, sell-in and manage new flower partners in the state.
• Seed and develop new relationships with store associates and bud-tenders.
• Amplify Omura initiatives through personal network and social media support.
• Work in compliance with state and city rules and regulations.

What you’ll bring to Omura:

• An energetic and entrepreneurial spirit.
• 2 years of relevant cannabis and/or retail sales experience preferred.
• Existing contacts in the cannabis industry preferred.
• Excellent interpersonal communication skills with an ability to positively engage the public.
• Comfort and adaptability within a fast-paced environment and changing industry.
• Consistent follow up with dispensaries and flower brand partners.
• A positive, outgoing, and fun personality.
• Strong selling and motivational skills.

You are / have…

• At least 25 years old.
• Have a clean criminal record.
• Must have reliable form of transportation, with proper insurance and a clean driving record. Plus, enough trunk space to carry the necessary product for visits
• Must be comfortable standing for 3-4 hours at a time.
• A self-starter.
• Flexibility to work non-traditional hours, including days, nights, weekends, and holidays.

The Offer:

We strongly believe that our success depends on the quality of our team. As an Omura Sales Manager you will receive the following:

• $45-60,000 + commission, dependent on experience.
• Mileage reimbursement.
• Medical insurance.
• A positive and supportive team culture.

www.omura.com

Instagram Omura

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• Health insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental Pay:

• Commission pay

Work Location: On the road

Apply for this job with Omura

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Regional Marketing Manager
Overview:
As a Regional Marketing Manager (RMM) you are a Weedmaps expert and advocate in your region who is passionate, connected, knowledgeable and pioneering. Our Events & Lifestyle Marketing team is focused on raising brand awareness, reinforcing the brand image, driving product trial, advocating for change + empowering consumers and businesses with the technology to unleash the almighty power of weed in their lives.

You will be weaving Weedmaps into the fabric of local scenes and creating/executing a fully integrated, 360-degree field marketing plan that includes pioneering experiential event activations at regional events, effective sales support activities, highly visible local media placements, and meaningful influencer engagement that reinforces the brand's authenticity as a category leader. Your day-to-day will be spent in the field executing dispensary visits and collaborating with Influencers while simultaneously managing your budgets, recapping your in-market activities and communicating effectively with other members of the Weedmaps family. You will also have the opportunity to recruit, train, manage, and regional street teams.

The impact you'll make:

• Lead regional field marketing efforts including developing market-level plans that support Weedmaps' brand priorities.
• Identify, source, manage, and execute experiential / event / brand partnerships
• Identifying vendors for event activations and partners for high-impact media placements
• Developing content + marketing communications plans
• Budget management and post-event analysis.
• Partner with sales by identifying and visiting dispensaries, doctors and brands in your region, supporting Customer events (as appropriate) and developing exciting "Kickback with Weedmaps" programming that deepen our relationships within the cannabis community.
• Manage, track, analyze and report on regional field marketing activations cross-functionally between relevant departments and communicate the results, successes and recommendations for improvement.
• Recruit, train, manage an engaged unit of street teams in your region and recap / report their results.
• Be an expert in local market activities, legal regulatory environment, competitive intelligence and cannabis consumer trends
• Provide market level insight to Marketing, Sales, PR, Government Relations + Social Media teams.

What you've accomplished:

• Extensive knowledge, passion + connections within the world of weed
• 3-5+ years of experience in field marketing and/or experiential event management
• Ability to think critically and exercise independent judgment and discretion to develop an effective Field Marketing plan for their region based on Weedmaps overall brand strategy
• Can successfully manage multiple projects and competing priorities while collaborating with various team members to deliver quality work on time.
• Excellent networking and relationship building skills with an ability to engage and interact with all level(s) of customers + consumers.
• Expert organization skills and great attention to detail with a high level of personal initiative, accountability and follow-through
• Results oriented and solution focused
• Flexible schedule and ability to travel up to 50% of the time (some nights and weekends are required to activate events + partnerships)

Pluses:

• Strong cross-functional team leader
• Project management experience
• Previous cannabis, liquor, tobacco Field Marketing experience

Our 2022 Benefits:

• Medical, Dental & Vision benefits (effective Day1):
• Employee - employer paid premium 100%
• Dependent - employer paid premium 80%
• HMO - Kaiser & Anthem
• PPO and HDHP with HSA - Anthem
• Basic Life & AD&D - employer paid 1x salary
• 401(k) Retirement Plan (with employer contribution)
• PTO (3 weeks accrued); 5 sick days
• Supplemental, voluntary benefits
• Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
• Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and long-term disability Insurance
• Pet Insurance
• Company-paid identity theft protection
• Rocket Lawyer legal services platform
• Paid parental leave
• Reimbursements for home office setup and monthly WiFi

Why Weedmaps?

• You get to play a meaningful role in the future of cannabis and how it's regarded globally
• Catered lunches provided while working in the office
• Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Endless opportunities to network and connect with your fellow Weedmappers through education and speaker series, Employee Resource Groups, happy hours, team celebrations, game nights and much more!

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.

About Weedmaps:

WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

#LI-REMOTE #WMFromAnywhere

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Reports to: Market Director, Massachusetts

Position Overview:

The Manager, Regional Marketing (the “Manager”) will work with the dispensaries and their Market Directors to build the Columbia Care patient/consumer community; coordinating and directing patient/consumer acquisition activities, as well as managing patient/consumer retention efforts. Working well as a collaborative team member is imperative to success in the role, as is the ability to deliver results in a fast-paced environment where systems and processes are still being developed and maturing.

Major Areas of Responsibility include:

• Leading local and regional marketing efforts including out of home, email, digital and social media, CRM, events, promotions, and other marketing tools to drive marketing commercial goals
• Coordinating, measuring and optimizing local awareness driving activities.
• Working with national brand leaders and local markets to plan and execute new patient/consumer acquisitions.
• Working with national Brand leaders and local markets to plan and execute loyalty efforts.
• Planning and coordinating with the dispensaries to execute regional promotional plans.
• Managing local PR, work with the Brand team to amplify national content as well as create regional relevant content.
• Building and guiding regional community and affinity group(s).
• Working with General Managers and Market Leaders across multiple states.
• Overseeing profitability, deliverables timelines and budget
• Presenting work product to the CGO, other Marketing leaders, General Managers and Market Leaders.
• Being a culture champion

Minimum Qualifications (Skills, Knowledge & Abilities):

• All applicants must be at least 21 years of age.
• Bachelor's degree in relevant field required.
• 3-5 years of experience creating and managing online and offline communities.
• Exceptional collaboration, influencing and presentation skills.
• Must work well under pressure and within tight timelines and shifting priorities
• Experience in working in FDA or state regulated products preferred, as is experience working in a startup environment.
• Medical marijuana product knowledge desired.

Travel: 10-20%

Additional Abilities Required:

• This job operates in an office setting and is largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 5 pounds, bend, reach, and perform manual tasks may also be required.
• Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.
  

About Columbia Care:

Columbia Care Inc. is one of the largest fully integrated operators in the global medical cannabis industry with licenses in 16 jurisdictions in the US and the EU. With over 1.4 million sales transactions since its inception, Columbia Care is a patient-centered organization setting the standard for compassion, professionalism, quality, caring and innovation in cannabis, working in collaboration with some of the most renowned and innovative teaching hospitals and medical centers in the world. The Company is committed to providing the type of education and transparency patients deserve and quality of product that clinicians expect. For more information on Columbia Care, please visit www.col-care.com.

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