Cannabis Regional Field Marketing Manager Norcal Jobs

Petalfast is the first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through its full spectrum of agency services available to brands nationally. The notable cannabis brands already engaged in the Petalfast platform include Cann, Yada Yada, Space Coyote, KUDA, and Emerald Sky. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis, while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is taking its business model and expanding into newer, competitive markets.

Job Description

• OVERSEE AND OPTIMIZE ALL FIELD + TRADE MARKETING ACTIVITY IN NORTHERN CALIFORNIA FOR PETALFAST’S BRAND PORTFOLIO, DRIVING SELL-THROUGH.
• MANAGE FIELD MARKETING SPECIALISTS BASED IN SOUTHERN CALIFORNIA, PROVIDING DIRECTION, SUPPORT, AND LEADERSHIP.
• TRACK AND OPTIMIZE IMPACT OF FIELD + TRADE INITIATIVES INCLUDING RETAIL MARKETING PARTNERSHIPS, BUDTENDER ENGAGEMENT, CONSUMER-FACING ACTIVATIONS, RETAIL MERCHANDISING, ETC.
• ENSURE KEY ACCOUNTS (BY BRAND) ARE BEING ACTIVATED EFFECTIVELY, BUILDING LASTING RELATIONSHIPS WITH OUR PARTNERS.
• DEVELOP STRATEGIES AND PROGRAMS FOR THE FIELD TEAM TO ACTIVATE, BUILDING BRAND AFFINITY AMONG RETAILERS AND CONSUMERS AND BOOSTING SALES VELOCITY.
• MANAGE THE EXECUTION OF BRAND-SPECIFIC AND PORTFOLIO INITIATIVES IN SOUTHERN CALIFORNIA MARKETS.
• CONTRIBUTE TO FIELD + TRADE DEPARTMENT STRATEGY, AGGREGATING FEEDBACK AND OPPORTUNITIES FROM DIRECT REPORTS.
• MAINTAIN AN EXPERT UNDERSTANDING OF PETALFAST’S PORTFOLIO OF PRODUCTS, CANNABIS, AND THE CANNABIS INDUSTRY.
• OVERSEE THE INPUT OF DATA FROM FIELD ACTIVITY INTO PETALFAST’S TECH PLATFORMS, CHECKING PROGRESS AND OPPORTUNITIES IN REAL TIME TO KEEP THE FIELD TEAM ON TRACK.

Skills, Education + Experience Required

• 3+ YEARS PERSONNEL MANAGEMENT EXPERIENCE, REQUIRED
• 3+ YEARS FIELD + TRADE MARKETING EXPERIENCE, REQUIRED
• 3+ YEARS CANNABIS INDUSTRY EXPERIENCE, REQUIRED
• HUBSPOT EXPERIENCE, PREFERRED
• GOOGLE SUITE RECOMMENDED

DRIVERS LICENSE

• VALID DRIVER’S LICENSE AND PERSONAL VEHICLE
• MUST BE 21 YEARS OR OLDER

Physical Standards

• Must have finger dexterity, ability to use keyboard/ten key
• This position may rarely require kneeling, bending, squatting
• Ability to push/pull up to 50 pounds
• Reach, stoop and lift office files, records or reports, typically weighing 20 pounds or less
• Must be able to effectively communicate with others
• Must have good vision and be able to operate a calculator, fax machine, telephone, copier, hand truck, hammer, screwdriver and case cutter
• Must be able to stand and/or walk for long periods of time

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

Petalfast and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Experience:

• HubSpot: 1 year (Preferred)
• Management: 3 years (Preferred)
• Field and/or trade marketing: 3 years (Preferred)
• Cannabis Industry: 3 years (Preferred)

Work Location: Remote

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