Here are 12 cannabis jobs mentioning "head marketing" in May 2024, at companies like Maggie's Farm Marijuana, Outcrowd Group, Randy's (SNT), and Connected Careers Page, including positions such as Head of Marketing, Head of Marketing (for BONGS!) at Daily High Club, Head of Content & Content Marketing Lead, and Head of Brand Marketing.
More than 30+ days
Head of Marketing
Randy’s – Alt. Culture Pioneers
Innovating Smoke Culture Since 1975
We’ve been at the forefront of innovative smoke ware products and defining industry standards for over 45 years. As a result, from vaporizers, to rolling papers, to our unmatched cleaning line, we stay in the forefront of alternative culture. To this day, our vision remains: to pioneer change that inspires amazing experiences through our products.
We are currently looking to bring on board a creative and passionate Head of Marketing to devise innovative marketing strategies that expand the Randy’s brand and the sales of our products.
Position Title: Head of Marketing
Department: Marketing
Reports to: CMO
Type of Employment: Full time
Role Summary
The Head of Marketing is responsible for all marketing activity related to the Randy’s brand. This position will develop and execute robust DTC and B2B marketing strategies to ensure the growth of the brand throughout North America. This role will be responsible for tracking and reporting on all marketing activity, proving the success of executed strategies and tactics.
Duties
- Develop robust and innovative DTC and B2B marketing strategies and plans contributing to brand expansion and sales across North America.
- Partner with the Creative team to showcase Randy's brand for all marketing campaigns. Contribute strategic thinking to content planning.
- Work alongside the Sales team to understand performance of B2B strategies and optimize as required.
- Develop positive and effective working relationships with all teams for the successful development and implementation of marketing campaigns.
- Alongside the CMO, develop the marketing budgets as well as yearly acquisition, conversion, and brand awareness goals.
- Alongside the CMO, build robust customer retention strategies for the North American market.
- Attend planning and strategic meetings with department representatives to discuss plans and objectives, coordinate efforts, develop action plans and/or marketing advice.
- Report on all marketing initiatives as part of a larger strategy, using KPIs established by the CMO
Skills & Requirements
- Bachelor’s degree in marketing, communications or business is preferred
- 5 + years of experience in a comparable role in product marketing, startup, or technology industries
- Job requires a strategic, creative and innovative thinker with problem solving skills and a constant desire to improve.
- Extensive knowledge and experience working in digital marketing, including but not limited to: paid social, paid media, google advertising, partnerships, influencer marketing, organic social.
- Extensive knowledge working with marketing tools, such as: Google Analytics, Hubspot
- Strong knowledge of product marketing strategies for both DTC & B2B.
- Strong knowledge of building customer funnels, from acquisition to conversion, and being able to track and report on efforts.
- Project management and organizational skills, ability to multi-task and manage multiple deadlines.
- Strong leadership capabilities with the ability to work with a variety of individuals and teams.
- Previous experience working in the CBD, hemp or cannabis-related industry is an asset.
- Must be eligible to work in the United States, and required to come into the office during regular hours.
Our Values
Innovative
Innovation is at our core, in how we create our products and the stories we share.
Community
We believe that community is the heart of any great brand. Our authentic culture is the driving force behind the community we’ve built for over 45 years.
Passion
We live and breathe alternative culture and are passionate about the products we create that symbolize this.
Reputation
Randy’s has been successful for over 45 years, we established this by being a brand consumers can trust. Our dedication to quality and consistency is the foundation of our brand.
Loyalty
Our promise to consistently innovate and keep up with consumer trends is our loyalty to the communities we build.
Success
We take pride in our successes and celebrate our accomplishments.
Apply
Randy’s is committed to diversity and inclusiveness in our company. We invite qualified applicants from all backgrounds to apply. Acceptable applications must include:
- A current resume
- A cover letter indicating your salary expectations and why you believe you are the right fit for the role
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
- Professional development assistance
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Toledo, OH 43615: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 5 years (Preferred)
Work Location: One location
Apply for this job with Randy's (SNT)
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About Us
11 years from our humble beginnings as the founders of Fruitridge Health & Wellness in Sacramento, Connected now maintains a portfolio of proprietary top-shelf cannabis genetics cultivated in state-of-the-art grow facilities. We are proud to be the largest grower of premium flower in California.
With three retail doors in California, recent expansion into Arizona and national expansion plans in motion, we operate one of the fastest growing, vertically integrated cannabis companies in the country.
Our mission has remained the same since day one: To breed, grow and sell the best cannabis in the world. This commitment to deliver at the absolute pinnacle comes to life in the standards we hold our product, our people, and our partners to every day.
Proprietary genetics cultivated with cutting-edge technology and over 100 years of combined plant cultivation experience has earned our flower the highest wholesale price in any major legal market. Our continued curiosity can be traced back to an early obsession with R&D that poured resources into what is now one of the most advanced cannabis breeding programs in the world.
In 2017, we welcomed Alien Labs to the Connected family; a partnership built on the foundation of like-minded quality standards and the desire to raise those standards across the industry.
Today, a new emphasis on elevated experiences will ride in tandem with geographical and menu expansion on the fast paced and thrilling road ahead for the entire Connected family of brands.
We currently have 300+ employees across ten locations and we are in a high growth phase expanding rapidly. If you are interested in joining a world class team and working in an exciting new industry with a leader in genetics, innovation, career opportunities and growing practices, we encourage you to apply!
About the Job
Reporting to the VP, Corporate Development, this will be the primary marketing leader for Connected and is a critical role as we scale the company. This leader will work closely with the executive team to translate the brand strategy and positioning into a tactical marketing plan.
This is an excellent opportunity to join a growing market with a premium brand at the forefront of the cannabis industry.
What You Will Do
- Build and lead the marketing organization responsible for project management of all related functions
- Responsible for operations of marketing functions: Branding, Communications & P.R., Graphic Design, Social Media, Digital, Advertising, Growth & Awareness, Copy, and Merchandise
- Central role between all teams to make sure product/packaging design, compliance, production, go-to-market campaigns and performance tracking are implemented and complete
- Drive clear and concise brand and product value proposition and communication with customers
- Support annual operating plan and long-term strategic planning, brand calendars, including budget and performance reporting
- Lead market research for consumer and industry insights to design and support brand initiatives
- Field Marketing: Events, Collateral, Experiential/In-store Events, Demos/Sell-through, Retail Co-Marketing, Seasonal drive periods, POS data, Syndicated data.
- Brand Marketing: Social media, Community building, Content creation, Event strategy, Email/text-based Marketing and Loyalty Programs, Agency Liaisons, Campaigns
- Partnership/Licensing/Co-Branding: Own the strategy and close deals in this space including influencers
What We Are Looking For
PROFESSIONAL QUALIFICATIONS
This role is focused on delivering projects and results. The ideal candidate will bring rigorous operational execution along with creative, branding, and strategic thinking. Given the newness of the category and regulatory issues, marketing tactics range from conventional channel and retail to the latest digital brand and influencer programs. Additional qualifications include:
- 10+ years of experience in growth and field marketing roles for a consumer brand, lifestyle premium categories preferred, but not required.
- Great commercial acumen and proven track record of success translating brand and strategy positioning into tactical marketing plans that drive customer growth.
- Experience working with retailers to negotiate, develop and launch programs to drive product sales at high volume.
- Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
- Successful track record creating best-in-class, digital marketing capabilities and programs to drive brand affinity and sales. Ability to innovate, develop and execute against all product initiatives.
- Proven ability to work cross functionally to deliver results.
- Strong Data Analysis Skills / be able to draw conclusions and make recommendations.
**
PERSONAL CHARACTERISTICS
Why Connected?
Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.
- Competitive Pay and Stock Options
- 401 (k), Medical, Dental, Vision, Employee Assistance Program
- PTO, Flexible Schedules, Work-Life Balance
- Career Growth and Internal Advancement Opportunities
- Chance to work in an exciting new start-up industry with awesome people!
#LI-LT1
Job Type: Full-time
Apply for this job with Connected Careers Page
Apply now →
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Calling all marketing experts with a passion for growing retail operations and new market expansion!
We are looking for a Head of Marketing to take the reins for the overall strategy and success of our marketing program. This person will have oversight of all aspects of internal and external marketing; brand messaging; content marketing; media relations; event management; and overall brand management. You will report directly to our CEO to establish our company as a leading Cannabis provider and will develop effective working relationships with all teams in the company. This is an amazing opportunity for an experienced marketer who is looking to deliver a fully integrated marketing strategy.
Roles and Responsibilities:
- Own full-cycle marketing strategies at Maggie’s Farm – the plan, the development, and the execution.
- Evangelize the company and its brands with consumers, the media, and retailers to create inspired and passionate advocates across the globe.
- Oversee the planning and execution of multi-regional, long-range, and seasonal omni-channel marketing strategies across all product lines.
- Develop brand communication strategies that reflect the vision of each brand at Maggie’s Farm.
- Determine and promote our company presence at conventions, meetings, and seminars.
- Identify short-term and long-term marketing opportunities to meet growth and sales targets.
- Execute cutting-edge marketing strategies including brand management, positioning, key messaging, advertising/media, trade events and social media.
- Create an elevated and innovative customer experience by utilizing a high level of sophistication around customer insights, segmentation, and loyalty.
- Ensure a consumer lens is applied to all products, and that they are delivered on-time, in-full, and with fully developed launch plan toolkits.
- Provide inspiration and guidance to regional teams to drive adoption and consistent execution of brand strategy.
- Identify white space opportunities in the market that can be served through new products.
Desired:
- MS or MBA Degree
- Strong understanding of web lead generation, including content marketing and SEM.
- Strong understanding of traditional promotion, including conferences and PR.
- 15+ years of progressive experience in complex, best-in-class, customer-centric companies that create emotional connections with their customers by delivering exceptional products and services.
Required:
- Bachelor’s degree in Marketing or a related field.
- Advanced computer skills. Including data entry, data processing, communication tools, payroll, and human resources software.
Job Type: Full-time
Pay: $70,000.00 - $110,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Greenwood Village, CO 80111: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 5 years (Required)
Work Location: One location
Apply for this job with Maggie's Farm Marijuana
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Calling all marketing experts! We are looking for a Head of Marketing to take the reins for the overall strategy and success of our marketing program. This person will have oversight of all aspects of internal and external marketing; brand messaging; content marketing; media relations; event management; and overall brand management. You will report directly to our CEO to establish our company as a leading Cannabis provider and will develop effective working relationships with all teams in the company. This is an amazing opportunity for an experienced marketer who is looking to deliver a fully integrated marketing strategy.
Key Duties and Responsibilities:
- Own full-cycle marketing strategies at Maggie’s Farm – the plan, the development, and the execution.
- Evangelize the company and its brands with consumers, the media, and retailers to create inspired and passionate advocates across the globe.
- Oversee the planning and execution of multi-regional, long-range, and seasonal omni-channel marketing strategies across all product lines.
- Develop brand communication strategies that reflect the vision of each brand at Maggie’s Farm.
- Determine and promote our company presence at conventions, meetings, and seminars.
- Identify short-term and long-term marketing opportunities to meet growth and sales targets.
- Execute cutting-edge marketing strategies including brand management, positioning, key messaging, advertising/media, trade events and social media.
- Create an elevated and innovative customer experience by utilizing a high level of sophistication around customer insights, segmentation, and loyalty.
- Ensure a consumer lens is applied to all products, and that they are delivered on-time, in-full, and with fully developed launch plan toolkits.
- Provide inspiration and guidance to regional teams to drive adoption and consistent execution of brand strategy.
- Identify white space opportunities in the market that can be served through new products.
Desired Qualifications:
- MS or MBA Degree
- Strong understanding of web lead generation, including content marketing and SEM.
- Strong understanding of traditional promotion, including conferences and PR.
- 15+ years of progressive experience in complex, best-in-class, customer-centric companies that create emotional connections with their customers by delivering exceptional products and services.
Required:
- Bachelor’s degree in Marketing or a related field.
- Advanced computer skills. Including data entry, data processing, communication tools, payroll, and human resources software.
Job Type: Full-time
Pay: $70,000.00 - $110,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Greenwood Village, CO 80111: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 5 years (Required)
Work Location: One location
Apply for this job with Maggie's Farm Marijuana
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Calling all marketing experts! We are looking for a Head of Marketing to take the reins for the overall strategy and success of our marketing program. This person will have oversight of all aspects of internal and external marketing; brand messaging; content marketing; media relations; event management; and overall brand management. You will report directly to our CEO to establish our company as a leading Cannabis provider and will develop effective working relationships with all teams in the company. This is an amazing opportunity for an experienced marketer who is looking to deliver a fully integrated marketing strategy.
Key Duties and Responsibilities:
- Own full-cycle marketing strategies at Maggie’s Farm – the plan, the development, and the execution.
- Evangelize the company and its brands with consumers, the media, and retailers to create inspired and passionate advocates across the globe.
- Oversee the planning and execution of multi-regional, long-range, and seasonal omni-channel marketing strategies across all product lines.
- Develop brand communication strategies that reflect the vision of each brand at Maggie’s Farm.
- Determine and promote our company presence at conventions, meetings, and seminars.
- Identify short-term and long-term marketing opportunities to meet growth and sales targets.
- Execute cutting-edge marketing strategies including brand management, positioning, key messaging, advertising/media, trade events and social media.
- Create an elevated and innovative customer experience by utilizing a high level of sophistication around customer insights, segmentation, and loyalty.
- Ensure a consumer lens is applied to all products, and that they are delivered on-time, in-full, and with fully developed launch plan toolkits.
- Provide inspiration and guidance to regional teams to drive adoption and consistent execution of brand strategy.
- Identify white space opportunities in the market that can be served through new products.
Desired Qualifications:
- MS or MBA Degree
- Strong understanding of web lead generation, including content marketing and SEM.
- Strong understanding of traditional promotion, including conferences and PR.
- 15+ years of progressive experience in complex, best-in-class, customer-centric companies that create emotional connections with their customers by delivering exceptional products and services.
Required:
- Bachelor’s degree in Marketing or a related field.
- Advanced computer skills. Including data entry, data processing, communication tools, payroll, and human resources software.
Job Type: Full-time
Pay: $70,000.00 - $110,000.00 per year
Ability to commute/relocate:
- Greenwood Village, CO 80111: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Marketing: 5 years (Required)
Work Location: One location
Apply for this job with Maggie's Farm Marijuana
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Salary
$70,000 - $120,000 a year
Job Type
Full-time
Full Job Description
We're a leading bong company looking for a marketing rockstar to join the Daily High Club team, grow with us, and have a blast doing it! The Head of Marketing will establish, build and lead all marketing efforts – ranging from marketing strategy and brand storytelling to the shopping experience and customer contact strategy. The right candidate will be a digital marketing expert. They will have a strong background in building and driving the strategy, daily operations and performance of a start-up ecommerce marketing organization in a fast paced, high growth environment. They will be a hands-on leader with an entrepreneurial mindset and highly collaborative working style.
The right candidate will be a strong brand marketer and creative storyteller, with experience developing and executing impactful integrated campaigns that drive both brand awareness and direct customer response. They will be customer-centric in their approach and an expert of analysis and interpretation of data, heavily focused on analytics and ROI to guide decision making. They are at the core, an expert in the digital space, and bring strength in team management, team development, cross functional collaboration, creative and strategic thinking, process development and execution.
Day-to-day responsibilities will include strategic partnership with Design, Planning and Production teams, and well-coordinated marketing leadership across all functions, from revenue driving channels including Site Experience and CRM to brand building functions such as Brand Partnerships, Social Media and Copywriting.
DUTIES AND RESPONSIBILITIES:
- Lead and scale a marketing team by setting a productive and efficient organizational structure for a leading smoking supply brand; hire, grow, mentor and develop a healthy, efficient and collaborative team.
- Develop and execute innovative brand, e-commerce, site merchandising, retail marketing, CRM, social media, PR, blogs, Email and influencer/brand ambassador strategies that align with brand and business goals and priorities.
- Monitor all key business KPIs, ranging from selling channels (retail, ecommerce) and CRM data, to social media channels and more; develop and execute recommendations to optimize performance.
- Play a leading role in brand development, including the brand DNA, direction, brand voice, logo/trim, packaging, brand fonts, color palette, and more.
- Influence creative strategy and execution to support marketing stories; develop strategic creative direction and guardrails, and drive process development and creative approval flow.
- Support the brand’s growth marketing efforts by developing marketing strategies and campaigns that support acquisition business targets and efficient CAC goals.
- Dive into analysis of customer insights to improve customer understanding, strengthen customer acquisition and retention efforts, enhance targeted marketing campaigns, and drive key business strategies.
- Define the vision and strategy for partnerships and licensing, to excite and delight current customers while attracting/prospecting new customers - ultimately driving brand awareness and cultural relevance.
- Identify, initiate, structure and execute new partnership/licensing agreements and take the lead on all partnership processes and approvals
- Plan and represent Daily High Club at 3-5 events, conferences, and trade shows pers year
QUALIFICATIONS :
- Minimum 5 years of marketing experience with strength in strategic development, social media, ecommerce platforms, brand building, storytelling and operations.
- Strong background in the consumer goods industries.
- A highly collaborative team player with a proven track record in effectively leading, managing, motivating and inspiring others.
- Ability to work independently, as well as productively partnering with cross-functional teams to meet objectives.
- Proven success developing and implementing new, innovative ideas.
- Excellent written and verbal communication skills
- Forward-thinking with a balance of analytical and creative thinking.
- Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine best approach.
- Strong knowledge in all aspects of digital and social media.
- Ability to set up efficient and effective processes, and manage and meet deadlines.
- Experience managing six figure budgets.
- Ability to effectively manage opposing viewpoints.
- A sense of enthusiasm, passion and commitment for cannabis and to continually bring a fresh perspective.
- A customer-centric, analytical and ROI based approach to all decision making.
- Nice to have: basic photoshop experience
Who is Daily High Club?
Daily High Club is the world’s most popular smoking subscription box and online headshop, known for its fun and high-quality custom glass bongs! The company was started with just $700 and has sold over 500,000 bongs, with no outside funding. Daily High Club boasts 750K+ Instagram followers and has repeatedly worked with Tommy Chong, Snoop Dogg, Cypress Hill’s B-Real, Chanel West Coast, and more.
Keywords: bong, bongs, cannabis, marijuana, 420, weed
Job Type: Full-time
Pay: $70,000.00 - $120,000.00 per year
Schedule:
- 8 hour shift
- On call
COVID-19 considerations:We take covid extremely seriously at Daily High Club and have passed a California health inspection, ensuring we are up to date with all guidelines.
Work Location:
- One location
This Job Is Ideal for Someone Who Is:
- Dependable -- more reliable than spontaneous
- Detail-oriented -- would rather focus on the details of work than the bigger picture
- Innovative -- prefers working in unconventional ways or on tasks that require creativity
Company's website:
- dailyhighclub.com
Company's Facebook page:
- facebook.com/dailyhighclub
Work Remotely:
- No
COVID-19 Precaution(s):
- Temperature screenings
- Social distancing guidelines in place
- Sanitizing, disinfecting, or cleaning procedures in place
Apply for this job with Daily High Club
Apply now →
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Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Salary
$45 - $55 an hour
Job Type
Full-time
Number of hires for this role
1
Qualifications
Bachelor's (Required)
Digital Marketing: 8 years (Required)
Marketing: 8 years (Required)
Full Job Description
At Bountiful Farms, our quality standards for the product and our compassion for our consumers is unparalleled. We have a passion for what we do, and we are driven to develop a product line that is not only the purest in the industry but something we are personally proud to make available to our patients. The investment in our people and infrastructure has allowed us to grow product made with care and devotion for our patients and caregivers.
Our promise is to deliver the best of ourselves into our product(s) and to always keep our patient’s health and well-being first and foremost. We are devoted to making diverse, high-quality cannabis products available to all eligible patients and caregivers.
Responsibilities
- Build dynamic marketing strategies to support the company’s overall objectives
- Develop an ambitious, yet attainable marketing plan and oversee its day-to-day operations
- Work closely with other departments (Sales, Operations, HR, etc) to guide a unified approach to marketing and public communications
- Ensure all marketing materials and communications reflect Bountiful's unique brand voice
- Help, grow and maintain successful co-marketing programs with important partners
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (social, digital, PR, etc.)
- Keep a watchful eye on the trends of the industry and make sure Bountiful Farms adopts best practices and join new effective marketing channels / techniques
Education and Experience
- At least 8 years of experience in a marketing leadership role
- BA degree from a credited college/university in marketing, communications or similar field
- A proven leader with both creative and analytical capabilities
- Demonstrable experience in developing successful strategies and business plans for all marketing functions (branding, product promotion, PR etc.)
- Able to think strategically, but also not afraid to get your hands dirty to make sure excellent work gets done on time
- Understanding of different business disciplines and how they need to interact (IT, finance, operations, etc.)
- Proficient in relevant business software (e.g. Microsoft 365, CRM systems, Adobe Suite)
- Committed to clear and open communication and interpersonal skills
- Experience in the cannabis and/or consumer product goods industry highly preferred
Job Type: Full-time
Pay: $45.00 - $55.00 per hour
Benefits:
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Referral program
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Education:
- Bachelor's (Required)
Experience:
- Digital Marketing: 8 years (Required)
- Marketing: 8 years (Required)
Work Location:
- Multiple locations
This Job Is:
- A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
- A job for which people with disabilities are encouraged to apply
Company's website:
- www.bountifulfarms.care
Company's Facebook page:
- Bountiful Farms
Benefit Conditions:
- Waiting period may apply
- Only full-time employees eligible
Work Remotely:
- Yes
COVID-19 Precaution(s):
- Remote interview process
- Personal protective equipment provided or required
- Temperature screenings
- Social distancing guidelines in place
- Virtual meetings
- Sanitizing, disinfecting, or cleaning procedures in place
Apply for this job with Bountiful Farms
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
7Hands, a direct-to-consumer provider of scientifically-validated natural wellness solutions is immediately seeking to hire 1 or 2 humans to fill new roles as: Head of Content & Content Marketing Lead
WHO WE ARE7Hands is an impact-focused (think bCorp like Patagonia); LA, Hawaii, and Colorado-based venture collective of serial entrepreneurs (natural wellness, tech, media, blockchain, gaming, hemp/cannabis) with multiple exits (philosophy skincare >Coty, StubHub >eBay, Essential Living Foods > Nestle, Kevita >Pepsi, Responsys >Oracle) who are dedicated to activating nature’s intelligence to elevate global health through: Regenerative Wellness, Natural Medicine, Next-generation Technologies.
WHAT WE’RE CREATINGWe are staffing a stealth-mode media property that creates and curates cutting edge content in partnership with top global thought-leaders and influencers in the areas of: functional medicine, scientifically-validated natural medicine, root cause analysis, telemedicine, IoT device-based health trends (biometrics, fitness tracking, sleep tracking), at home diagnostics (DNA, bio-markers), personalized medicine, and ancient medical systems of the planet: traditional chinese, ayurveda, and amazonian medicine.
POSITIONHead of Content & Content Marketing Lead
ROLE & RESPONSIBILITIES
We are seeking one or two humans to cover these two domains:
1. Head of Content - We are looking for a proven Head of Content with experience launching and scaling digital media properties across: editorial, video, podcasts, and social media.
The Head of Content Responsibilities:
- Strategic planning of all content, and the overall story arc of the content channel
- Contributing to the identity of the channel upfront and over time as we publish content
- Co-creating our brand vibe and sub brand vibes for shows, segments, channels and themes
- Developing content ideas, content formats and show/segment formats
- Overseeing all types of editorial content: video, written and podcast content as well as edutainment and edusales content
- Managing editorial and content calendars
- Co-creating content with influencers and thought leaders (i.e. functional MDs, and scientists, natural healers)
- Embrace fast underproduced content as much as you do planned HQ productions
- Be hands-on with pre-production, story production, production, post-production
- Have experience managing inhouse and third-party production and edit resources
- Have experience with unscripted TV content (broadcast or OTT), or comparable
- Be super fun, happy, positive, creative, collaborative
- Have a personal growth and personal development practice that helps you show up as your highest-vibration self
2. Head of Content Marketing - Proven expert at distributing short-form video content and blog/article content via the social web (YT, FB, IG, LI, Clubhouse, Google, syndication, PR, influencers) to build engaged audiences on social and on our destination site (app planned too).
The Content Marketing Lead will deliver resultsExperience: 3-5 years minimum, with 5-7+ preferred
- Content marketing & audience building - target, attract, engage, capture/convert target audiences
- Planning - creating a content distribution plan and audience development plan that covers social networks and driving website traffic (app someday)
- Data-driven decisions - lead the company culture around tracking, reporting, analyzing, testing, optimizing. Manage ROI of campaigns and audiences.
- Optimization - rapid iteration and refinement of our content and marketing
- Growth-hacking mentality - a creative approach to leveraging assets and hitting results, especially as it relates to building true social followings
- Co-Create Content - work with our Content Creation team to make sure our content performs
- Social media marketing
- Social growth hacking
- Channel partner marketing - working with strategic partners to co-create and co-publish content
- Influencer marketing - biz dev, planning, implementation
- Paid media - campaigns to boost content and accelerate growth
- Messaging that converts - strategic positioning & top-level marketing copy (headlines, ads, hooks, sales points, offers, lead magnets)
- Tracking, Reporting and analysis - multi-channel attribution
- Be hands-on - our philosophy is to hire versatile players that can do strategic planning (10%), team management (10%+) and be very hands-on (up to 80%) with implementation. Ratios will shift over time as we grow the team.
- Show up fully - be super fun, happy, positive, creative, collaborative.
- Show up for yourself - Have a personal growth and personal development practice that helps you show up as your highest-vibration self.
INTERESTS & CONTENT FOCUSYou should be a geek about happy, healthy lifestyles, including: natural wellness, biohacking, health hacking, scientific wellness, life optimization, digital businesses (i.e. tech media startups), personalized medicine (i.e. genetics), fitness, vitality, longevity, energetics, psychedelic and plan medicines, and IoT health devices (i.e. fitbit).
EXPERIENCE - Nice-to-haves for both roles
- Movement building - #BLM, #MeToo, Whole30, paleo, keto, TikTok dance challenges, TLS icebucket, 350.org, justicedemocrats, small business saturday, Occupy, Standing Rock, cult CrowdFunding campaigns. (Note, our business is not political in nature.)
- Multi-party campaigns - JVs, online events, membership drives
- Format-based content - podcasts, hollywood or TV-like formats, shows, webisodes, and other edited content (i.e. Ted Talks, girlboss)
- Social and community - developing community, conversations, forums, UGC and peer-to-peer engagement (twitch, reddit, fan clubs, etc.)
- Content-as-sales-conversion - comparison sites, shopping guides, sales funnels, video sales presentations, and other “affiliate traffic generation” tactics
- Publishing models - building, engaging, retaining audiences for content-centric digital properties
- Digital goods - marketing guides, online programs, and subscription models such as workout plans, online wellness programs, yoga subscriptions, telemedicine sites/apps, etc.
REPORTING STRUCTUREWe’re a relatively flat organization that fosters naturally arising leadership. We also use circular management, where stakeholders show up together to support the project lead.
- You’ll report to: Co-founder
- You’ll manage: In-house and 3rd party production talent, agencies and contractors to start as your department grows over time.
- Seniority & title: You can be a manager, director, VP or C-level depending on your experience. You must be ready, willing and able to be hands-on with implementation, and be capable of collaborative strategic planning and leading production teams.
- Location: You will work remotely for the foreseeable future. Most of us are in Santa Monica, CA / West LA.
- Timezone: You should be willing and able to work in the Pacific Time Zone, with occasional off-hours work required for other timezones.
CULTUREWe foster a culture of accountability where everyone is a self-starter and team player in an ego-free collaborative environment. Our #1 job is to manage our vibe, and show up fully - which means taking time for ourselves is essential.
We stand for unprecedented results, operational excellence and a transforming quality of life, for the business, the team, their families and the planet itself. We are serious about results, and love to have fun. We foster safe space, and embrace “no thing unsaid”.
COMPENSATIONWe offer competitive startup packages that are commensurate with your experience, the role(s) in question, and whether or not you are FT or PT. (We prefer full time relationships, and are open to half time for the right candidate.)
- Cash
- Profit sharing
- Equity
THE CIRCLES WE CO-CREATE INWe've worked with the coolest brands out there (Disney, Xbox, Apple, Nike, The Marley Family), launched the largest tokens (EOS), won awards (Emmy) produced TV shows (Narcos, Godfather of Harlem, Amazing Race, Survivor), and are networked to some of the most impactful groups out there (Summit Series, Neurohacker Collective, Landmark, Burning Man, Davos, World Economic Forum, Esalen Institute, MAPS, Aspen Institute, Pachamama Alliance, Rainforest Action Network, Amazon Watch, Buckminster Fuller Institute, Integral Institute).
TAKE ACTIONAre you inspired? Please apply for this position using the application provided by Indeed.
Primary contact: Juston Brommel, Managing PartnerSecondary contact: Kipp Stroden, Managing Partner
Job Types: Full-time, Part-time
Pay: $60,000.00 - $120,000.00 per year
Work Location:
- Fully Remote
Company's website:
- 7hands.co
COVID-19 Precaution(s):
- Remote interview process
- Social distancing guidelines in place
- Virtual meetings
Apply for this job with 7Hands
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
DESCRIPTION:
Company info:
Outspoke is a supply chain management software for multi-licensed retailers and distributors. Our platform turns cannabis inventory data into tools that help you manage your business, make money, and create new, long-lasting opportunities.
We are looking for a Head of Marketing to develop convertible organic web traffic, create diversified and impactful content across our channels, and leverage the value of key partnerships in the form of collateral and shared ventures. The job title is a mid-level management level position and works alongside upper management.
Ideal candidates are incredibly process-oriented, have content strategy, copywriting, and management experience in the B2B tech or cannabis industry with proven success at converting customers.
Job Requirements & Details:
EXPERIENCE:
- Asana (1+ years)
- Office Suite
- SEO & CRO (1+ years)
- Email Marketing (1+ years)
- Social Media (LinkedIn & Twitter) (1+ years)
- Content Strategy (2+ years)
- Data Analysis
- Google Analytics (1+ years)
BONUS SKILLS:
- Experience in cannabis or B2B tech field is highly preferred
- AB Testing
- Google Data Studio
- Account Based Marketing
- Direct Response Copywriting
RESPONSIBILITIES:
- Establish quarterly marketing goals and benchmarks for company
- Improve digital marketing funnels across all channels
- Develop new content strategies including improvements to existing process, production of lead magnets, web pages, and more
- Collaborate with partnership companies on impactful collateral for distribution
- Produce weekly data reports for leadership review with direct action for subordinates
- Edit and create written collateral alongside marketing team
- Optimize conversion across channels
- Coordinate marketing team efforts around all relevant marketing goals
COMPENSATION:
- Compensation is between $14-22/hr with opportunities for equity based on performance.
Job Type: Full-time
Pay: $14.00 - $22.00 per hour
Benefits:
- Flexible schedule
- Referral program
Schedule:
- Monday to Friday
- Weekends
Supplemental Pay:
- Bonus pay
Experience:
- head of marketing: 2 years (Required)
Work Location:
- Fully Remote
This Company Describes Its Culture as:
- Detail-oriented -- quality and precision-focused
- Aggressive -- competitive and growth-oriented
- Outcome-oriented -- results-focused with strong performance culture
This Job Is:
- A job for which military experienced candidates are encouraged to apply
- Open to applicants under 18 years old, provided it is legally allowed for the job and location
- A “Fair Chance” job (you or the employer follow Fair Chance hiring practices when performing background checks)
- A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
- A job for which people with disabilities are encouraged to apply
Company's website:
- outspoke.io
Work Remotely:
- Yes
Apply for this job with Outcrowd Group
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
The Head of Brand Marketing oversees the marketing strategy, thought leadership, and positioning of our company and products. Your mission is to drive category leadership and brand awareness amongst target customer groups. This is a senior executive role reporting to the CEO. The #1 objective of this role is to build awareness of the problem we uniquely solve as it relates to the industries/applications we serve.
As the Head of Brand Marketing, you are the backbone of our brand, thought leadership, and category strategy, and will need to partner with Demand Generation, Ecommerce, and Sales to create a consistent narrative with a core set of compelling and relevant sales tools and content that articulates and ensures that our category vision/message is at the forefront of every communication tool, demo, or touchpoint with our brand.
This role is NOT accountable for short-range campaign execution. Rather, it is a brand marketing strategist for the entire organization. For example, Brand Marketing does not create, lead, or execute B2C ecommerce sales or B2B demand generation activities. Instead, it supports them with focused content and content guidelines that are anchored on a unified message to communicate our brand and category strategy. This role works closely with the revenue-generating functions of Demand Gen and Ecommerce, and B2B Sales, as well as the Product Management Office, Business Enablement Office, and other functions to ensure that all people in the organization are on-point with the right message.
Mindset and Approach
In order to ensure a singularly-focused brand and communication strategy, you will need to interact with a broad range of stakeholders and departments. You will need to lead and influence, as well as collaborate with other functions to gain the perspective needed in order to build and create the content and other tools needed to support our strategy. The ideal candidate will thrive at:
- Being able to build and grow a product category through effective brand marketing and positioning
- Being able to understand the big picture with a high drive to make things happen by anticipating and shaping the future
- Being able to find creative solutions to complex problems
- Minding the details to bring order out of chaos
- Being able to lead mostly through influence and process
- Bringing evidence-based decision-making to your communications
- Building a culture of accountability by leadership and example
Job Duties and Responsibilities
- You are the czar of our brand strategy and category-building efforts
- Define, design, and deploy all brand marketing strategies including overall brand positioning, brand architecture, channel ownership and product marketing
- Build the brand voice and core messaging through the development of a communication plan, key resources, educational materials, sales tools and the utilization of social media, events and partnerships
- Lead product marketing strategy and implementation for the activation of new products
- Develop strategic plans and roadmaps for all marketing initiatives, programs and campaigns
- Establish a clear vision and plan for driving the development of content and desired outcomes
- Design and coordinate all brand marketing communications and PR activities
- Design all visual, print, digital graphics, and video production assets
- Build relationships with key external stakeholders, partners and vendors
- Analyze and evaluate the effectiveness of all brand marketing activities
- Responsible for competitive analysis, customer experience and market data
- Ensure smooth communication and project coordination, both upstream and downstream, among multiple departments involved or impacted by marketing initiatives and activities
- Work collaboratively with internal leaders to understand what is needed from marketing and partner to deliver
- Hire, train, develop and build a "Best in Class" brand marketing team
Required Education, Skills, Experience:
- Bachelor's degree in Marketing (Master's degree/MBA is preferred)
- 10+ years of experience in a senior Marketing leadership role
- 7+ years in an ecommerce, high growth, B2B and B2C organization
- Demonstrated Servant Leadership and the ability to work in a highly collaborative organization
- Strong results orientation
- Agile experience and/or knowledge
- Outstanding leadership abilities to align, attract, retain and develop strong teams
- Acts with humility, authenticity, transparency and honesty
- Demonstrated success envisioning, designing and executing marketing strategies that drive category ownership, market education, and growth
- Ability to be creative and innovative, yet sequence and follow process for successful outcomes
- Data-driven, strategic and analytical approach to marketing management
- Extensive experience in all facets of corporate marketing, marcom and strategic planning
- Proven success establishing strong relationships and working across all functions within an organization
- Strong decision-making and problem-solving skills
- Proven experience in enabling a fast-growing organization with the information and insights needed to execute effectively and efficiently
- Excellence in enabling data analysis and performance/operation metrics monitoring for all stakeholders
- Proven ability to influence cross-functional teams without formal authority
ARE YOU READY TO JOIN OUR TEAM?
We understand your time is valuable and that is why we have a very quick and easy application process. If you feel that you would be right for this Head of Brand Marketing position, please fill out our initial 3-minute, mobile-friendly application so that we can review your information. We look forward to meeting you!
ABOUT BOVEDA
Before Boveda, it was difficult, if not impossible to control humidity for moisture-sensitive products like cigars, cannabis, and wooden instruments. So Boveda invented that control. Boveda started with a frustrated cigar lover whose job was to keep his cigars properly humidified. That job was labor-intensive and it didn't always work. It was the '90s and he was limited to distilled water and sponges, distilled water and shot glasses, or foam and chemicals. (Some people still use those one-way humidifying methods. We don't know why. But that's another story.)
The difficulty of accomplishing this task led to the creation of Boveda (then Humidipak) which is a two-way humidity control in a ready-to-use packet. Boveda's semipermeable membrane contains all-natural salts and purified water to keep moisture-sensitive products safe. Since 1997, we have been the global leader in two-way humidity control.
You don't find a work culture like ours every day. We have an awesome office vibe that welcomes creative, innovative, and talented minds who enjoy being part of our passionate team. We truly value each of our team member's hard work and skills. This is why we offer competitive compensation, exceptional benefits, and a fun, creative environment.
Apply for this job with Boveda
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Head of Marketing responsibilities include drafting and improving content for public websites, marketing assets, blogs and content which our companies distribute in concert with media outlets and 3rd party companies.
Must have experience in at least one of the following: cannabis, business to business, data, technology.
Must be a strong team player and a capable manager and motivator of young talent and interns. Team is currently 15 members strong. Head of Marketing reports directly to CEO and works closely with CTO and Sales team.
The position will begin as 30 day contract and expand from there with the Head of Marketing hired as a consultant.
Job Type: Full-time
Pay: $14.00 - $22.00 per hour
Benefits:
- Flexible schedule
- Referral program
Schedule:
- Monday to Friday
- Weekends
Supplemental Pay:
- Bonus pay
Experience:
- head of marketing: 2 years (Required)
Work Location:
- Fully Remote
This Company Describes Its Culture as:
- Detail-oriented -- quality and precision-focused
- Aggressive -- competitive and growth-oriented
- Outcome-oriented -- results-focused with strong performance culture
This Job Is:
- A job for which military experienced candidates are encouraged to apply
- Open to applicants under 18 years old, provided it is legally allowed for the job and location
- A “Fair Chance” job (you or the employer follow Fair Chance hiring practices when performing background checks)
- A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
- A job for which people with disabilities are encouraged to apply
Company's website:
- outspoke.io
Work Remotely:
- Yes
Apply for this job with Outcrowd Group
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.
Head of Marketing
Requirements
- Proven track record in creating and gaining market share with consumer brands
- 10+ years in marketing field, 3+ years in senior marketing role with established brand/s
- Hands on experience with Salesforce, CRM and consumer engagement solutions
- History of setting and achieving ambitious targets in complex, changing environment
- High level of personal ethics
- Bachelor's degree in marketing or related field
Responsibilities
- Create and bring to market new cannabis consumer & corporate brands
- Driving internet and social media presence for corporate and consumer products and solutions
- Establishing key initiatives to drive sales metrics
- Developing and managing Salesforce based CRM and other data management solutions
- Managing internal and external marketing resources
- Aligning marketing efforts within a full cycle seed to sale group of companies
- Owning marketing budgets
- Coordinating all other marketing activities as can be required by CEO
- Manage product development across formats (digital & physical)
- Provide strategic direction and liaise with cross-functional teams to ensure optimal execution.
- Ensure production and planning processes are managed within given timelines.
- Review all creative materials for accuracy and brand integrity.
- Maintain strong, collaborative working relationships with all internal teams as well as external production partners.
- Communicate marketing plans and manage extensive internal/external approvals.
- Develop release strategy, marketing plans and budgets to support product releases.
- Closely monitor industry trends, retail landscape, and competitor released products
- Ensure timely and accurate product set up as well as maintenance of various internal documents and systems.
CompensationYearly Salary : $85,000 after 90 day probationary period $100,000
Job Type: Full-time
Salary: $85,000.00 to $100,000.00 /year
Experience:
- Marketing Management: 3 years (Required)
- Senior marketing role with established brand/s: 3 years (Required)
- marketing in cannabis and consumer packaged goods: 3 years (Required)
- Marketing field: 5 years (Required)
Education:
- Bachelor's (Required)
Schedule:
- Monday to Friday
- No weekends
Job Type: Full-time
Salary: $85,000.00 to $100,000.00 /year
Experience:
- Marketing Management: 5 years (Required)
- Senior marketing role with established brand/s: 5 years (Required)
- Marketing field: 1 year (Required)
Education:
- Bachelor's (Required)
Location:
- San Francisco, CA 94103 (Required)
Work authorization:
- United States (Required)
Work Location:
- One location
Benefits:
- None
This Job Is Ideal for Someone Who Is:
- Dependable -- more reliable than spontaneous
- People-oriented -- enjoys interacting with people and working on group projects
- Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
- Detail-oriented -- would rather focus on the details of work than the bigger picture
- Achievement-oriented -- enjoys taking on challenges, even if they might fail
- Autonomous/Independent -- enjoys working with little direction
- Innovative -- prefers working in unconventional ways or on tasks that require creativity
- High stress tolerance -- thrives in a high-pressure environment
Schedule:
- Monday to Friday
- No weekends
- 8 hour shift
Benefit Conditions:
- Only full-time employees eligible
Work Remotely:
- Temporarily due to COVID-19
Apply for this job with Allied Platforms LLC
Apply now →
By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company.
Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply.
Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.