Cannabis Head Brand Marketing Jobs

The Head of Brand Marketing oversees the marketing strategy, thought leadership, and positioning of our company and products. Your mission is to drive category leadership and brand awareness amongst target customer groups. This is a senior executive role reporting to the CEO. The #1 objective of this role is to build awareness of the problem we uniquely solve as it relates to the industries/applications we serve.

As the Head of Brand Marketing, you are the backbone of our brand, thought leadership, and category strategy, and will need to partner with Demand Generation, Ecommerce, and Sales to create a consistent narrative with a core set of compelling and relevant sales tools and content that articulates and ensures that our category vision/message is at the forefront of every communication tool, demo, or touchpoint with our brand.

This role is NOT accountable for short-range campaign execution. Rather, it is a brand marketing strategist for the entire organization. For example, Brand Marketing does not create, lead, or execute B2C ecommerce sales or B2B demand generation activities. Instead, it supports them with focused content and content guidelines that are anchored on a unified message to communicate our brand and category strategy. This role works closely with the revenue-generating functions of Demand Gen and Ecommerce, and B2B Sales, as well as the Product Management Office, Business Enablement Office, and other functions to ensure that all people in the organization are on-point with the right message.

Mindset and Approach

In order to ensure a singularly-focused brand and communication strategy, you will need to interact with a broad range of stakeholders and departments. You will need to lead and influence, as well as collaborate with other functions to gain the perspective needed in order to build and create the content and other tools needed to support our strategy. The ideal candidate will thrive at:

• Being able to build and grow a product category through effective brand marketing and positioning
• Being able to understand the big picture with a high drive to make things happen by anticipating and shaping the future
• Being able to find creative solutions to complex problems
• Minding the details to bring order out of chaos
• Being able to lead mostly through influence and process
• Bringing evidence-based decision-making to your communications
• Building a culture of accountability by leadership and example

Job Duties and Responsibilities

• You are the czar of our brand strategy and category-building efforts
• Define, design, and deploy all brand marketing strategies including overall brand positioning, brand architecture, channel ownership and product marketing
• Build the brand voice and core messaging through the development of a communication plan, key resources, educational materials, sales tools and the utilization of social media, events and partnerships
• Lead product marketing strategy and implementation for the activation of new products
• Develop strategic plans and roadmaps for all marketing initiatives, programs and campaigns
• Establish a clear vision and plan for driving the development of content and desired outcomes
• Design and coordinate all brand marketing communications and PR activities
• Design all visual, print, digital graphics, and video production assets
• Build relationships with key external stakeholders, partners and vendors
• Analyze and evaluate the effectiveness of all brand marketing activities
• Responsible for competitive analysis, customer experience and market data
• Ensure smooth communication and project coordination, both upstream and downstream, among multiple departments involved or impacted by marketing initiatives and activities
• Work collaboratively with internal leaders to understand what is needed from marketing and partner to deliver
• Hire, train, develop and build a "Best in Class" brand marketing team

Required Education, Skills, Experience:

• Bachelor's degree in Marketing (Master's degree/MBA is preferred)
• 10+ years of experience in a senior Marketing leadership role
• 7+ years in an ecommerce, high growth, B2B and B2C organization
• Demonstrated Servant Leadership and the ability to work in a highly collaborative organization
• Strong results orientation
• Agile experience and/or knowledge
• Outstanding leadership abilities to align, attract, retain and develop strong teams
• Acts with humility, authenticity, transparency and honesty
• Demonstrated success envisioning, designing and executing marketing strategies that drive category ownership, market education, and growth
• Ability to be creative and innovative, yet sequence and follow process for successful outcomes
• Data-driven, strategic and analytical approach to marketing management
• Extensive experience in all facets of corporate marketing, marcom and strategic planning
• Proven success establishing strong relationships and working across all functions within an organization
• Strong decision-making and problem-solving skills
• Proven experience in enabling a fast-growing organization with the information and insights needed to execute effectively and efficiently
• Excellence in enabling data analysis and performance/operation metrics monitoring for all stakeholders
• Proven ability to influence cross-functional teams without formal authority

ARE YOU READY TO JOIN OUR TEAM?

We understand your time is valuable and that is why we have a very quick and easy application process. If you feel that you would be right for this Head of Brand Marketing position, please fill out our initial 3-minute, mobile-friendly application so that we can review your information. We look forward to meeting you!

ABOUT BOVEDA

Before Boveda, it was difficult, if not impossible to control humidity for moisture-sensitive products like cigars, cannabis, and wooden instruments. So Boveda invented that control. Boveda started with a frustrated cigar lover whose job was to keep his cigars properly humidified. That job was labor-intensive and it didn't always work. It was the '90s and he was limited to distilled water and sponges, distilled water and shot glasses, or foam and chemicals. (Some people still use those one-way humidifying methods. We don't know why. But that's another story.)

The difficulty of accomplishing this task led to the creation of Boveda (then Humidipak) which is a two-way humidity control in a ready-to-use packet. Boveda's semipermeable membrane contains all-natural salts and purified water to keep moisture-sensitive products safe. Since 1997, we have been the global leader in two-way humidity control.

You don't find a work culture like ours every day. We have an awesome office vibe that welcomes creative, innovative, and talented minds who enjoy being part of our passionate team. We truly value each of our team member's hard work and skills. This is why we offer competitive compensation, exceptional benefits, and a fun, creative environment.

Apply for this job with Boveda

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.