Cannabis Director Ecommerce Jobs

ROLE SUMMARY:
Mammoth Distribution has been working steadily for several years to help build the cannabis industry one relationship at a time. We are the exclusive distributor of multiple top-10 California cannabis brands including Heavy Hitters, Almora, and other products in the vape, flower, pre-roll, concentrate and edible categories. By establishing Mammoth as one of the largest distribution companies with best-in-class products successfully operating in the crowded California market, we are uniquely positioned for optimal growth as the legal cannabis industry continues to expand.
If you are a rock star Ecommerce Director who wants to be in the fastest growing industry around, this is your dream role! In this position, you will be reporting to the Head of Sales and will be tasked with building/leading the strategy and execution of our D2C ecommerce channels ensuring a best-in-class online experience. This includes responsibility for online revenue generation and profitability, strategizing, planning, and advising on digital campaigns, improving site SEO and key digital performance metrics, increasing conversion rates and customer retention, improving UX, implementing QA and optimization protocols, optimizing new customer acquisition tactics, and exploring new media/D2C growth opportunities.
This position is based out of Los Angeles, CA.
WHAT YOU'RE GOOD AT:

• You are innovative, analytical, entrepreneurial, collaborative, and obsess over data relating to the consumer experience
• You are passionate about growth – you want to win and understand winning is as much about fostering the long-term health of our business and our brands as it is about meeting revenue expectations
• You have expert level knowledge of the technology ecosystem that supports an ecommerce business, including but not limited to SEO, CRO, PPC, ROI analytics, digital media, email marketing, database growth and management, forecasting, technology tools and process, etc.
• You are fluent in website optimization, SEO, landing page ideation, database growth and management, and digital media
• You are a data miner and an audience identifier – you gather, analyze and report on D2C customer data to gain new competitive advantages, you love to ideate new audiences, and you think it's fun to develop different ways of segmenting the existing consumer pool
• You thrive in ambiguity while navigating a nuanced and fast-changing environment
• You are a creative thinker and a problem solver
• You thoroughly understand how to capture and assess customer interaction and conversion and can translate insights into actionable opportunities to drive revenue
• You have a track record of prioritizing based on ROI while at the same time staying on strategy with an eye towards long term goals and gains
• You recognize that delivering best-in-class branding and a seamless shopping experience is the smartest path to increasing revenue

WHAT YOU'VE DONE: (QUALIFICATIONS)

• Bachelor's degree
• 6+ years building and managing digital D2C ecommerce businesses with demonstrated rapid growth
• Expert level knowledge of Shopify, SEO, SEM, CRO, PPC, ROI Analytics, digital media, email marketing, database growth, forecasting, and technology tools
• Experience in cannabis, CPG or regulated industry required
• Expertise in ecommerce tools and emerging technologies
• Deep experience in data-driven strategic analysis
• Strong project management skills - able to prioritize and meet deadlines in a very fast-paced environment that often requires multiple pivots
• Strong collaborative cross-functional skills

WHAT YOU'LL BE DOING: (ESSENTIAL RESPONSIBILITIES)

• Achieve revenue goals across branded ecommerce websites
• Drive traffic to websites via digital channels (SEO, SEM, paid media, social, affiliate marketing, email channels, etc.) in order to increase awareness and conversion
• Own the end-to-end customer experience from acquisition to the point of delivery
• Own the D2C forecasting process, working closely with leadership, and overseeing data sharing across the organization
• Deliver an increase in traffic, conversion rates, and AOV, while managing margin performance across various product lines
• Leverage site data and analytics to optimize our web properties to create deep connections and increase LTV
• Consistently analyze, measure and provide actionable insights on relevant KPIs, metrics, and business objectives
• Define and implement ecommerce strategy for growth and optimization while executing current year initiatives and ensuring adherence to brand strategies and standards
• Work closely with marketing teams (Media, Social, Brand, Creative) teams to ensure all digital initiatives are executed flawlessly and to advocate for ecomm/digital perspective on all activations
• Manage selection, onboarding and day-to-day relationships with relevant agency partners
• Provide thought leadership, innovation and process optimization as it relates to ecommerce strategy, software, best practices, media, new business opportunities, etc.

PHYSICAL REQUIREMENTS:

• Able to lift, push, pull up to 15lbs
• Able to work on a computer for eight (8) hours daily
• Clear verbal and written communication and presentation skills
• Able to speak on a phone for eight (8) hours daily
• Good vision and hearing

Mammoth Distribution provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company's evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
Category: Personal Identifiers
Examples: Name, alias, postal or mailing address, email address, telephone number, social security number, driver's license or state identification card number, passport number.
Category: Pre-Hire Information
Examples: Job application, resume, background check results, job interview notes, and candidate evaluation records
Business Purpose: Same as above
Category: Employment History
Examples: Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations
Business Purpose: Same as above
Category: Education Information
Examples: Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained
Business Purpose: Same as above
If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes

Job Type: Full-time

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

COMPANY OVERVIEW

Recently named one of Entrepreneur magazine's Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods ("CPG") approach to cannabis, Cresco's house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy's, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco's national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry's first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.

MISSION STATEMENT

At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Cresco Labs is seeking a Senior Director, eCommerce to lead our eCommerce team and strategy, including delivering a best-in-class online shopping ecosystem for our retail and wholesale business units. The Senior Director of eCommerce is responsible for driving the vision and strategy for Sunnyside's proprietary eCommerce platform, Sunnyside.shop, as well as delivering a strategy for optimal digital presence of Cresco Labs' wholesale portfolio across other retail customers. The candidate will develop and execute innovative digital strategies to grow conversion, brand awareness, customer acquisition, and loyalty. The Senior Director of eCommerce will report to the Vice President, Retail Marketing with frequent collaboration amongst wholesale marketing, operations, legal, compliance, and senior leadership teams. This role requires a results-driven leader, who thrives on collaborating and creating innovative and impactful solutions.

CORE JOB DUTIES

• Leadership and management of the eCommerce team across retail and wholesale business units


• Lead the development of near and long-term digital strategies to create a best-in-class ecommerce ecosystem that supports Cresco Lab's overall business imperatives and annual operating plan


• Grow and optimize a digital environment that effectively represents the company's brands, provides a frictionless shopping experience, attracts new customers, and increases the lifetime value of existing customers


• Partner with the in-house Product and Software Engineering teams to drive feature enhancements, user experience (UX) optimization, and connectivity with internal and external MarTech solutions


• Collaborate with cross-functional senior leaders to holistically prioritize retail and wholesale initiatives


• Execute on growth opportunities across customer data platforms and third-party integrations to drive growth in traffic volume, conversion rate, units per ticket, customer retention, revenue, and profitability


• Evangelize a hypothesis- and data-driven A|B testing methodology that can scale across owned and third-party digital properties


• Develop and manage a holistic ecommerce KPI dashboard to generate actionable insights on a weekly basis


• Own communication and alignment across internal departments including marketing, demanding planning, merchandising, retail operation, legal, and compliance

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• Bachelor's Degree required; MBA preferred


• 10+ years leading eCommerce businesses in retail or direct-to-consumer space, with a focus on multi-channel environments


• Comfortability working within a highly collaborative cross-functional environment, partnering with business and technical stakeholders to drive revenue and profitability


• Experience building seamless consumer journeys between online and in-store touchpoints


• Experience managing and developing relationships with key third-party vendors to drive exclusivity and cost savings


• Demonstrated capability to build and scale a team of performance driven specialists


• Robust understanding of the growth and analytical platform provider landscape; cannabis industry specific a plus


• Effective at creating, maintaining, and executing against defined project scopes - on time and budget


• Strong understanding of working within a regulatory compliance driven digital ecosystem


• Experience with national loyalty and promotional programs

COVID-19 REQUIREMENTS

Cresco Labs requires that all corporate employees be fully vaccinated against the COVID-19 virus on or before September 30, 2021. If you are offered and accept a position, you will be required to prove your vaccination status prior to when your employment begins. If you require a medical or religious accommodation with regard to vaccination, please let us know once you receive an offer of employment (if applicable).

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply


• Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Apply for this job with Cresco Labs

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Cannatron is a one-stop-shop for all types of smoke shop, dispensary, and convenience store products and accessories. We are the exclusive distributor of our House Brands: Ooze, King Palm wraps, Truweigh scales, Green Monkey Grinders, Loud Lock packaging, and Stache products, and our catalog offers thousands of products from leading industry brands as well as up-and-coming brands.
As an industry leader we have experienced exponential growth since we were founded in 2015. We have made the Inc. 500 list of fastest-growing companies the past two years, and have recently renovated and expanded our Headquarters in Oak Park, MI. We have a brand-new front office and showroom to accommodate our growing team, and have more than tripled our warehouse space as we continue to build our assortment and launch new products.
As the Ecommerce Director for Cannatron, you will be joining during an exciting time of growth and change. Your primary responsibility will be merchandising our Shopify stores as well as other online marketplace listings. You will also be responsible for coordination of all product launches and marketing efforts, photography/video, and overall digital marketing efforts which will lead the way to how our products perform on the digital shelf. You will have the opportunity to collaborate with the cross-functional digital team, which includes marketing, creative, brand, sales and customer service teams to enhance our customer’s experience and interaction with our brands.

Primary Responsibilities:

• Managing successful growth and troubleshooting of Amazon and Shopify stores.
• Responsible for key business analysis including marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing/sizing analysis, and market research analysis and implications that drive sales.
• Deeply understands the categories of the brand and how it competes: financially, at retail, on the digital shelf and in the eyes of the consumer.
• Ensure optimal category and product merchandising in partnership with the Ecommerce team to reflect customer behavior and product priorities.
• Partner with customer service and product development team to help execute product testing strategies.
• Coordinate the development of all global creative on assigned projects/brands.
• Develop and manage the (1) promotional (2) product development and (3) asset calendars.
• Accountable for timely delivery of marketing materials to all parties on the cross-functional team (CFT).
• Manage marketing budgets to ensure adherence to approved levels and alignment with sales targets.
• Partner cross-functionally to ensure product development, consumer marketing, digital marketing, PR, research, trade and sales execution is aligned with strategic and financial goals.
• Partner with creative and brand teams to deliver to the sales/channel teams plan execution, monitor performance, and optimize programs based on results.
• Verify and finalize all packaging requirements and production samples in coordination with the buying/PD team for product launches.

Additional Responsibilities:

• Develop and execute the online merchandising plan, including promotions, cross-sells and up-sells, email merchandising, and mark down plans on company-owned sites and approved marketplaces.
• Manage item listings and coordinate content and marketing mix in various marketplaces.
• Set and manage KPI’s, including sales, gross margin, return-on-investment, sell-through rate, category conversion, average order value, cart abandonment rates and additional metrics.
• Manage vendor relationships and collaborate with the product, catalog, and marketing teams to order products and ensure timely setup of new products and advertising plans.
• Implement focused merchandise assortments by category and continuously evaluate, analyze, and adjust assortments based on performance and sales trends.
• Manage site taxonomy/navigation for categories and build product collections to drive sales.
• Use web analytics tools to evaluate promotions and react accordingly for items under management.
• Responsible for merchandising related budgeting and expense management.
• Proactively monitor market and consumer trends to identify new opportunities.
• Review Ratings and Review data; respond directly, or collaborate with merchants, product Directors and customer service to ensure timely responses when needed, use learnings to benefit planning, and share with cross-functional departments that would benefit from this information.
• Meet sales and profitability measures and effectively manage the merchandising team responsible for the growth of the entire product portfolio.

Requirements:

• Experience in FMCG/CPG Industry a plus; knowledge of the vaping and cannabis industry is desired.
• Experience managing Amazon 3P marketplace (FBA & FBM) accounts and Shopify stores.
• Demonstrated experience in project management, performance marketing, DAM, PIM, CRM, campaign optimization and the ability to work across multiple teams.
• Experience working with Shopify and/or other ecommerce platforms.
• BA/BS in a related field with a minimum of 7+ years of experience in setting and managing to eCommerce KPI’s, as well as the ability to interpret web analytics and optimize merchandising plans to maximize sales and profitability.
• Prior team management required.
• Experience in and a deep understanding of Amazon and eBay marketplaces.
• Proficiency in Google Analytics or similar web analytics tools experience, Excel, PowerPoint
• Strong communication, presentation, organization, time management and analytical/problem. solving skills are required along with a high degree of flexibility and creativity.
• A strong focus on operational excellence with excellent attention to detail.
• Ability to collaborate with cross functional teams at all levels.
• Must be a hands-on self-starter, with a sense of urgency and capable of delivering results in a fast-paced environment.
• Excellent analytical, verbal, and written skills. Results oriented, self-motivated.
• Extremely organized and detail oriented. Top quality presentation skills.
• Comfortable working in a fast-paced environment.
• Requires some travel.

Key Functional Skills:

• Marketing Strategy
• Innovation
• Consumer Engagement
• Consumer Insight and Empathy
• Brand Knowledge and Advocacy

Why Work for Us?

• Mon-Fri 9a-5p
• Ooze Swag included: https://www.oozelife.com/collections/apparel
• Benefits offered: Medical, Dental, Vision, Life Insurance, LTD/STD, 401K + Match and Paid Time Off.
• Located in Oak Park, MI (near Detroit).
• Opportunity to travel to events.

Apply for this job with Ashh Inc

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Cannatron is a one-stop-shop for all types of smoke shop, dispensary, and convenience store products and accessories. We are the exclusive distributor of our House Brands: Ooze, King Palm wraps, Truweigh scales, Green Monkey Grinders, Loud Lock packaging, and Stache products, and our catalog offers thousands of products from leading industry brands as well as up-and-coming brands.
As an industry leader we have experienced exponential growth since we were founded in 2015. We have made the Inc. 500 list of fastest-growing companies the past two years, and have recently renovated and expanded our Headquarters in Oak Park, MI. We have a brand-new front office and showroom to accommodate our growing team, and have more than tripled our warehouse space as we continue to build our assortment and launch new products.
As the Ecommerce Director for Cannatron, you will be joining during an exciting time of growth and change. Your primary responsibility will be merchandising our Shopify stores as well as other online marketplace listings. You will also be responsible for coordination of all product launches and marketing efforts, photography/video, and overall digital marketing efforts which will lead the way to how our products perform on the digital shelf. You will have the opportunity to collaborate with the cross-functional digital team, which includes marketing, creative, brand, sales and customer service teams to enhance our customer’s experience and interaction with our brands.

Primary Responsibilities:

• Managing successful growth and troubleshooting of Amazon and Shopify stores.
• Responsible for key business analysis including marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing/sizing analysis, and market research analysis and implications that drive sales.
• Deeply understands the categories of the brand and how it competes: financially, at retail, on the digital shelf and in the eyes of the consumer.
• Ensure optimal category and product merchandising in partnership with the Ecommerce team to reflect customer behavior and product priorities.
• Partner with customer service and product development team to help execute product testing strategies.
• Coordinate the development of all global creative on assigned projects/brands.
• Develop and manage the (1) promotional (2) product development and (3) asset calendars.
• Accountable for timely delivery of marketing materials to all parties on the cross-functional team (CFT).
• Manage marketing budgets to ensure adherence to approved levels and alignment with sales targets.
• Partner cross-functionally to ensure product development, consumer marketing, digital marketing, PR, research, trade and sales execution is aligned with strategic and financial goals.
• Partner with creative and brand teams to deliver to the sales/channel teams plan execution, monitor performance, and optimize programs based on results.
• Verify and finalize all packaging requirements and production samples in coordination with the buying/PD team for product launches.

Additional Responsibilities:

• Develop and execute the online merchandising plan, including promotions, cross-sells and up-sells, email merchandising, and mark down plans on company-owned sites and approved marketplaces.
• Manage item listings and coordinate content and marketing mix in various marketplaces.
• Set and manage KPI’s, including sales, gross margin, return-on-investment, sell-through rate, category conversion, average order value, cart abandonment rates and additional metrics.
• Manage vendor relationships and collaborate with the product, catalog, and marketing teams to order products and ensure timely setup of new products and advertising plans.
• Implement focused merchandise assortments by category and continuously evaluate, analyze, and adjust assortments based on performance and sales trends.
• Manage site taxonomy/navigation for categories and build product collections to drive sales.
• Use web analytics tools to evaluate promotions and react accordingly for items under management.
• Responsible for merchandising related budgeting and expense management.
• Proactively monitor market and consumer trends to identify new opportunities.
• Review Ratings and Review data; respond directly, or collaborate with merchants, product Directors and customer service to ensure timely responses when needed, use learnings to benefit planning, and share with cross-functional departments that would benefit from this information.
• Meet sales and profitability measures and effectively manage the merchandising team responsible for the growth of the entire product portfolio.

Requirements:

• Experience in FMCG/CPG Industry a plus; knowledge of the vaping and cannabis industry is desired.
• Experience managing Amazon 3P marketplace (FBA & FBM) accounts and Shopify stores.
• Demonstrated experience in project management, performance marketing, DAM, PIM, CRM, campaign optimization and the ability to work across multiple teams.
• Experience working with Shopify and/or other ecommerce platforms.
• BA/BS in a related field with a minimum of 7+ years of experience in setting and managing to eCommerce KPI’s, as well as the ability to interpret web analytics and optimize merchandising plans to maximize sales and profitability.
• Prior team management required.
• Experience in and a deep understanding of Amazon and eBay marketplaces.
• Proficiency in Google Analytics or similar web analytics tools experience, Excel, PowerPoint
• Strong communication, presentation, organization, time management and analytical/problem. solving skills are required along with a high degree of flexibility and creativity.
• A strong focus on operational excellence with excellent attention to detail.
• Ability to collaborate with cross functional teams at all levels.
• Must be a hands-on self-starter, with a sense of urgency and capable of delivering results in a fast-paced environment.
• Excellent analytical, verbal, and written skills. Results oriented, self-motivated.
• Extremely organized and detail oriented. Top quality presentation skills.
• Comfortable working in a fast-paced environment.
• Requires some travel.

Key Functional Skills:

• Marketing Strategy
• Innovation
• Consumer Engagement
• Consumer Insight and Empathy
• Brand Knowledge and Advocacy

Why Work for Us?

• Mon-Fri 9a-5p
• Ooze Swag included: https://www.oozelife.com/collections/apparel
• Benefits offered: Medical, Dental, Vision, Life Insurance, LTD/STD, 401K + Match and Paid Time Off.
• Located in Oak Park, MI (near Detroit).
• Opportunity to travel to events.

Apply for this job with Ashh Inc

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

As the leading cannabis multi-state operator (MSO), AYR Wellness is on a journey to be a force for good; and it all starts with our belief in the power and potential of the plant.

We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward. We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.

Join us as we create wonder together.

Job Summary

The Senior Director of eCommerce & Digital will serve as the company’s SME in the digital space and lead our ecommerce platform and digital media. This position is critical to Ayr Wellness growth and takes end to end responsibility for driving the development and execution of the eCommerce site, marketing plans, strategy, insights, day to day execution, partnership with internal and external partners, and driving growth.

This role requires a unique blend of deep strategic, analytical, and collaborative mindset to empower digital prioritization based on business, consumer, market, and competitive shifts

Responsibilities

• Define eCommerce optimization goals, scope, and timelines, and determines implementation options
• Monitor daily eCommerce performance, creates and shares reporting on eCommerce activity, focusing on important KPIs such as UPT, AOV, LTV, Reviews, User Experience, Loyalty and Site Speed
• Collaborate with cross-functional teams to ensure eCommerce initiatives are implemented to support business goals with a strong focus on customer experience, incremental revenue, and conversion
• Work closely with Technology team to ensure scalable technology solutions and processes are in place
• Collect and synthesize consumer insights from digital interactions that provide insightful direction for the brand
• Collaborate internally with Operations and Retail on product launches and promotions
• Manage all outside partners: manage budgets, set goals, monitor, and report on performance, manage timelines and prioritization
• Lead the development and implementation of measurement practices for eCommerce performance (sales, digital shelf integrity, performance marketing, etc.). Leverage data to drive new ideas and optimize top-line growth and profitability
• Mobile app and Loyalty program development
• Oversee strategy, creative direction, timing, and execution of eCommerce related activities including digital marketing, programmatic advertising, digital shelf product representation, web merchandising, program/offer testing, proprietary content generation, user generated content, online promotions/offers and new media/technologies
• Establish relationships with strategic distributors and suppliers, and evangelize at industry events that support the advancement of Ecommerce in our industry
• Collaborate with regional marketing leaders on the optimization of digital marketing channels that help drive the customer acquisition and retention funnel

Qualifications

• Deep digital marketing experience building consumer brands and driving significant growth in e-commerce sales. Portfolio must include proven experience growing eCommerce businesses and customer acquisition / retention
• Data and analytics obsessed - ability to quickly develop, measure, and optimize marketing programs against quantitative frameworks
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines, and objectives, delivering analysis and recommendations
• Experience managing outside agency / vendor relationships
• Ability to lead and influence, proactive and adept at building strong working relationships
• Bias for action, speed, agility, and a “Lean Startup” iterative approach
• Bachelor's degree required

Apply for this job with Ayr Wellness

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

As the leading cannabis multi-state operator (MSO), AYR Wellness is on a journey to be a force for good; and it all starts with our belief in the power and potential of the plant.

We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward. We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.

Join us as we create wonder together.

Job Summary

The Senior Director of eCommerce & Digital will serve as the company’s SME in the digital space and lead our ecommerce platform and digital media. This position is critical to Ayr Wellness growth and takes end to end responsibility for driving the development and execution of the eCommerce site, marketing plans, strategy, insights, day to day execution, partnership with internal and external partners, and driving growth.

This role requires a unique blend of deep strategic, analytical, and collaborative mindset to empower digital prioritization based on business, consumer, market, and competitive shifts

Responsibilities

• Define eCommerce optimization goals, scope, and timelines, and determines implementation options
• Monitor daily eCommerce performance, creates and shares reporting on eCommerce activity, focusing on important KPIs such as UPT, AOV, LTV, Reviews, User Experience, Loyalty and Site Speed
• Collaborate with cross-functional teams to ensure eCommerce initiatives are implemented to support business goals with a strong focus on customer experience, incremental revenue, and conversion
• Work closely with Technology team to ensure scalable technology solutions and processes are in place
• Collect and synthesize consumer insights from digital interactions that provide insightful direction for the brand
• Collaborate internally with Operations and Retail on product launches and promotions
• Manage all outside partners: manage budgets, set goals, monitor, and report on performance, manage timelines and prioritization
• Lead the development and implementation of measurement practices for eCommerce performance (sales, digital shelf integrity, performance marketing, etc.). Leverage data to drive new ideas and optimize top-line growth and profitability
• Mobile app and Loyalty program development
• Oversee strategy, creative direction, timing, and execution of eCommerce related activities including digital marketing, programmatic advertising, digital shelf product representation, web merchandising, program/offer testing, proprietary content generation, user generated content, online promotions/offers and new media/technologies
• Establish relationships with strategic distributors and suppliers, and evangelize at industry events that support the advancement of Ecommerce in our industry
• Collaborate with regional marketing leaders on the optimization of digital marketing channels that help drive the customer acquisition and retention funnel

Qualifications

• Deep digital marketing experience building consumer brands and driving significant growth in e-commerce sales. Portfolio must include proven experience growing eCommerce businesses and customer acquisition / retention
• Data and analytics obsessed - ability to quickly develop, measure, and optimize marketing programs against quantitative frameworks
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines, and objectives, delivering analysis and recommendations
• Experience managing outside agency / vendor relationships
• Ability to lead and influence, proactive and adept at building strong working relationships
• Bias for action, speed, agility, and a “Lean Startup” iterative approach
• Bachelor's degree required

Apply for this job with Ayr Wellness

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job details
Job Type
Full-time
Part-time
Contract
Qualifications

• 
  
  
  

  • Bachelor's (Preferred)

  • E-commerce: 1 year (Preferred)

  
  

Full Job Description

We are a premium hemp start-up seeking a partner to help grow our e-commerce business. Based in Colorado and owned by veterans of the legal cannabis industry we aim to provide our clients with safe, consistent, and lab tested hemp derived cannabinoid products legal under the 2018 US Farm Bill.

We have partnered with the most trusted hemp brands to curate our online store with the best cannabinoid products on the market. The ideal candidate will have a passion for hemp and the wellness value it can provide those who integrate it into their daily lifestyle.

This position will be commission based and you will have the opportunity to help take our business to the next level with no cap on the potential earnings. This position is remote and is great opportunity for an entrepreneur interested in the hemp or cannabis space who wants to be in on the ground floor.

Responsibilities:

• Managing all e-commerce Marketing execution.
• Execution and implementation of the promotional trading activities across the website.
• Manage Social Media profiles such as Instagram & Twitter
• Improve SEO ranking and clickthrough (Experience with Yoast SEO preferable)
• Adding new products to the website, ensuring price, SKU, size are accurate, and descriptions are compelling to the customer.
• Assisting in merchandising the sites to reflect the latest promotions, product offers and seasonal events, ensuring site usability and conversion potential are as strong as possible.
• Managing the customer communication plan for the program with a focus on retaining the customer, increasing their number of transactions and their value, and turning them into brand advocates.
• Carry out customer research to understand, develop, and manage our audience, and regularly report useful data-driven insights.

Experience/Skills:

• Bachelor’s degree: Marketing, Business or related (or equivalent experience)
• Experience / knowledge with e-commerce platforms such as Woocommerce.
• Social media management experience.
• Copywriting experience.
• Eye for aesthetics, experience designing websites and appealing marketing material desirable.
• Knowledge of hemp and cannabinoids.
• Ability to understand customer needs and deliver acquisition propositions through continuously optimized customer journeys.
• Ability to drive customer retention through promotions and customer journey enhancements.
• Previous experience in using Web Content Management Systems such as Wordpress.
• Experience using analytics packages such as Google Analytics.
• Experience collaborating with business stakeholders.
• Previous experience doing customer research and producing reports with customer insight desirable.
• Subscription experience desirable.
• Loyalty program experience desirable.
• Ability to collect and analyze information, problem solve and make decisions.
• Great attention to detail
• Proactive, self-starter, able to work independently.

Job Types: Full-time, Part-time, Contract

Pay: $27,459.00 - $400,000.00 per year

Schedule:

• Monday to Friday

Supplemental Pay:

• Commission pay

Education:

• Bachelor's (Preferred)

Experience:

• E-commerce: 1 year (Preferred)

Work Location:

• Fully Remote

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Director of Digital & eCommerce
Elixinol is a Colorado based CBD company seeking the best and the brightest employees in the industry; with deep roots in the hemp industry, Elixinol has been manufacturing and providing the highest-quality CBD hemp extracts in the world for over three decades. We are currently growing and seeking high quality, highly motivated individuals to join our team.

Elixinol is seeking a Director of Digital & eCommerce with experience in the hemp industry or other highly regulated spaces. We are looking for an individual who can roll up their sleeves to orchestrate, implement and measure all aspects of our ecommerce ecosystem. The Director of Digital & eCommerce at Elixinol is a unique combination of marketing strategist, SEO specialist, and data analyst who will be responsible for helping our brand win in eCommerce and digital markets. The ideal candidate must be scrappy, creative, collaborative and ready to drive high-level strategy while simultaneously executing.

Elixinol is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

RESPONSIBILITIES:

• Lead the ecommerce team in the execution of our defined strategy and operational plan to achieve sales and customer objectives
• Manage the relationship with external ecommerce partners to ensure goals and objectives are met and teams are working effectively together to drive growth
• Responsible for the performance of the ecommerce channel in hitting sales and P&L targets
• Lead business & financial planning for ecommerce including modeling & business case development
• Monitor key performance indicators, highlighting trends and analyzing causes of unexpected variances, focusing on drivers with the objective of proposing actions to improve business outcomes
• Partner with internal and external Marketing teams to develop and implement new initiatives and ongoing programs to acquire and retain customers
  
• Partner with the development team on enhancements and new functionalities to improve the ecommerce channel
  
• Develop a roadmap to leverage Elixinol.com to drive sales and profitability with strategic vendor partnerships
• Partner with internal and external operations teams to add service coverage, optimize processes, share best practices and address or escalate issues as required
• Regularly develop materials to communicate strategy and results to the organization
• Provide leadership on new ecommerce opportunities

REQUIREMENTS:

• 7-10 years of eCommerce experience, with a proven ability to drive revenue
• 2-3 years of Cannabis/CBD/Hemp industry experience in digital marketing or eCommerce sales
• Experience leading and managing SEO/SEM, database marketing, social media and display advertising campaigns and tools used to support efforts
• Proven track record of executing timely and high-quality deliverables in a fast-paced environment
• Experience in both acquisition (e.g. driving qualified traffic, new customer outreach programs, email acquisition efforts) and retention marketing (e.g. conversion optimization, A/B testing, customer engagement, etc.)
• Hands-on campaign management experience including Google and platforms

ESSENTIAL SKILLS:

• Deep SEO experience
  
• Cannabis industry/regulatory knowledge
• Data analytics, critical thinking and strategic decision making
• Forecasting, goal setting and action planning
• Detail orientation and exceptional organizational skills
• Exceptional written and oral communication/presentation skills
• Self-motivation, "can do/whatever it takes" attitude, sense of urgency for delivering results
• Versatility, flexibility and the ability to adapt quickly to change
• Google Analytics set-up and reporting proficiency
• Microsoft Office Experience
• Magento knowledge preferred

Job Type: Full-time

Primary Location: Westminster, CO

Travel: 5-10%

Salary: Base (DOE) + variable compensation

Benefits: Our employees receive medical, dental, and leave benefits at highly competitive rates, 10 paid holidays and 3 weeks of PTO as part of our robust benefits package. We have a fun, engaged and brilliant team of leaders, and we are looking for someone who complements our culture and brings passion and a positive attitude to our dynamic team!

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About Green Thumb Industries:
Green Thumb Industries (GTI), a national cannabis consumer packaged goods company and retailer, is dedicated to providing dignified access to cannabis while giving back to the communities in which they serve. GTI manufactures and distributes a portfolio of branded cannabis products including Rythm, Dogwalkers, The Feel Collection, incredibles and Beboe, among others. The company also owns and operates rapidly growing national retail cannabis stores called Rise™ and Essence. Headquartered in Chicago, Illinois, GTI has 13 manufacturing facilities, licenses for 95 retail locations and operations across 12 U.S. markets. Established in 2014, GTI employs approximately 1,400 people and serves thousands of patients and customers each year. GTI was named a Best Workplace 2018 by Crain’s Chicago Business. More information is available at GTIgrows.com.
The Director of Ecommerce is a high-impact leader responsible for the vision and strategy for Green Thumb’s digital presence. This individual will work cross-functionally to build greenfield platforms across ecommerce, customer relationship management, mobile, CRM and retail, developing a cohesive, world-class digital experience for Green Thumb’s customers across all brands. The Director of Ecommerce reports directly to the Chief Information Officer, with high visibility to the rest of the Executive Leadership Team. This position requires an outside the box strategic leader with the flexibility to manage the fast pace and unique challenges of the cannabis industry.
Responsibilities

• Lead a cohesive strategy for Green Thumb’s digital strategy across retail, wholesale, ecommerce, social, CRM and mobile
• Define the function’s organizational structure, and recruit and develop a high-performance team
• Manage the departmental budget
• Helps to define the Digital Marketing, CRM and social strategy
• Elevate the understanding of ecommerce across the Green Thumb organization and different brands
• Develop a state-of-the-art website for Green Thumb brands to compete and provide omni-channel experience to customers
• Create strong integration between Green Thumb’s respective brand sites and builds a Order management system to integrate with
• Optimize integration between new and existing retail applications
• Partner with Business Intelligence and Analytics stakeholders to optimize customer analytics
• Drive Green Thumb’s mobile platform and strategy
• Continuously evolve all aspects of ecommerce vision and strategy as cannabis laws and regulations continue to progress

Qualifications

• Bachelor’s Degree in computer science is required
• Strong knowledge and hands on experience with eCom platforms like Magento, Shopify, WooCommerce and Salesforce Commerce Cloud /Demandware
• 5+ yrs of experience with ecommerce/Web Full stack development experience (ideally with SFCC / Demandware, Magento, or other similar platform)
• 2+ years of team management across digital marketing, creative and customer service teams.
• 10+ years ecommerce experience, preferably in the retail or CPG space
• Develop and implement media strategy working with media agencies to drive consumer awareness and engagement (Digital Media, SEO, SEM, Social, Affiliate.)
• Oversee e-Mail strategy, Optimize CRM utilization and email marketing performance
• Prior experience developing and leading teams
• Highly technical, with a demonstrated ability to create digital roadmaps and work cross-functionally with data, Social, analytics, engineering, security, and operations teams
• Strong business and financial acumen
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a high level of critical thinking
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

At GTI we believe that our corporate community should be a reflection of the communities we serve. We are dedicated to fostering an inclusive culture that celebrates diversity across race, sex, age, gender identity, sexual orientation, disability, nationality, religion, experience, and thought—not only because it is right, but because it makes us better. Our mission—the right to wellness—informs our commitment to champion economic opportunities in communities disproportionately affected by the war on drugs through employment and community involvement. GTI is proud to be an equal opportunity workplace.
We can't wait to meet you.

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