Cannabis Brand Marketing Manager Jobs

Who We Are:

Papa & Barkley is on a mission to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & pains or ways to relax their minds and de-stress, they know they can turn to Papa & Barkley to meet their needs.

What You Will Be Doing:

Papa & Barkley is currently looking for an experienced, passionate, and creative Marketing Brand Manager to join our dynamic, high-growth cannabis company. This position will be fully remote (with in-person needs in the Los Angeles area) reporting directly to the SVP Marketing & Ecommerce.

The Marketing Brand Manager in this role will lead the development of innovative strategies and go-to-market plans for both new launches and core businesses to drive brand growth. Key responsibilities include developing innovation ideas through trend, competitive and category analyses, writing product copy and concepts, coordinating key product launch information, and executing marketing campaigns including in-store retail marketing initiatives. This role is an opportunity for a proactive, self-motivated individual to use both creative and analytical skills to drive the new Papa & Barkley product pipeline and lead campaign executions from concept to launch.

• Compile consumer, creative and product trends in cannabis and wellness categories
• Analyze category and competitive performance on an ongoing basis.
• Lead the evaluation and prioritization of new products
• Help to oversee the new product development process, mentoring the team, driving decision-making and instilling a sense of urgency
• Help to coordinate key product tracking documents and calendars
• Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving artwork
• Brief and create integrated consumer campaigns for new launches and key core products including messaging, hero assets, in-store activations, digital executions, educational materials and more.
• Work closely with agency partners to execute breakthrough consumer communications across all touchpoints

Qualities You Should Have:

• BS degree in Marketing or relevant field preferred
• 5+ years of previous brand management or marketing experience, preferably within cannabis and/or consumer packaged goods space
• History of conducting and analyzing market research
• Have a strong passion for cannabis and the health and wellness space.
• Experience briefing and managing external agencies.
• Proactive individual with the ability to self-manage projects and overcome obstacles independently.
• Successful track record of delivering projects on time and within budget.
• PC expertise (Microsoft Suite, especially Excel, Powerpoint)
• Excellent multitasking and time-management skills
• Critical thinker and problem-solving skills
• Great interpersonal, presentation and communication skills
• Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required

*This position is fully remote, however we are only considering candidates local to Los Angeles and the surrounding areas

Why You Should Apply:

• To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
• Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
• The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
• Significant opportunity for growth, experience and learning
• Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge

Job Type: Full-time

Pay: Up to $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Cannabis Industry: 1 year (Preferred)
• Brand Management: 5 years (Required)
• Market research: 5 years (Required)
• Marketing: 5 years (Required)

Work Location: Hybrid remote in Pasadena, CA

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We are looking for a talented Social Media Marketing Manager to administer our social media accounts. You will be responsible for creating original content (text and video), managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media marketing manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement on all platforms!

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts and maintain aesthetic (e.g. Facebook, Instagram, TikTok)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Skills

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to manage 3+ accounts at once
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills

Benefits

• Startup atmosphere
• Ability to create your own marketing strategy and build your portfolio
• No two days are the same; great work variety
• Exciting work hard, play hard culture
• Work with like-minded business professionals
• Travel opportunities
• Free products

Location:

Greater Bowling Green Area

Job Type: Full-time

Pay: $19.00 - $26.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Franklin, KY 42134: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: Multiple Locations

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Job details
Salary
$150,000 - $175,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications

• 
  
  
  

  • Master's (Preferred)

  • Marketing: 5 years (Preferred)

  • Microsoft Powerpoint: 5 years (Preferred)

  • Trade Marketing: 5 years (Preferred)

  
  

Full Job Description

Brand Marketing Manager: Cannabis Industry

Location: The role can be based in Oklahoma City, Tulsa, OK. or Fayetteville, AK.

Are you interested in joining a world-class organization within the fastest growing consumer goods segment in the country? RedBird Bioscience (Redbird) is seeking a top-tier Brand Marketing Manager to join our team and lead the brand development efforts for the RedBird brand as well as support the portfolio of cannabis brands the Company produces and distributes for its trade partners.

The position, reporting to the COO, will help build brand equity across this portfolio of cannabis brands utilizing a pragmatic and structured approach leveraging experience gained in a leading CPG, beauty products or similar organization. The successful candidate will lead the development and execution of the marketing (cycle) plan, including promotional activities, as well as the managing the corresponding budgets.

The candidate should be creative in terms of gaining consumer insights, testing concepts, receiving and integrating sales team feedback from retail and other sources into the marketing mix (i.e., create an environment of constant learning and improvement). This is unique opportunity utilize your talents in an environment where you will control the development and evolution of brands in a rapidly growing sector which is totally contestable!

The Role

Leverage consumer and market insights and marketing expertise to successfully identify, develop and execute marketing plans for new products and brand campaigns including product architecture, product launch process and go-to-market strategy.

Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas and present recommendations to the leadership team and trade partners.

Forecast and monitor sell-in and sell-through to meet and/or react to business needs.

Work closely with the Company’s trade partners on the development and execution of their brand strategies and promotions (as a true business partner).

Support the development and execution of the Company’s social media strategy.

Leverage data to inform decision-making for strategy development and adjustments as necessary.

Your Skills

• 5+ years relevant marketing experience in a top CPG/food/alcohol/beauty industry or similar organization strongly preferred.
• Strong understanding of retail and how to influence the purchasing decision at the point of sale.
• Possess a solid grasp of packaging, and “through the line” design and promotional techniques.
• Strong organization, planning, and creative thinking skills with the ability to manage to tight deadlines.
• Highly entrepreneurial, passionately curious, willingness to roll up your sleeves with a “whatever it takes” mentality.
• A collaborative and engaging management style (“we” win as a team) with a good sense of humor strongly preferred.
• Comfortable working in a fast-paced and agile environment.
• Highly proficient with MS Office suite; must be able to create engaging reports and presentations.
• Educational Degree(s) – Bachelor’s level degree from an accredited university (preferably in Marketing), MBA preferred.
• Willingness and ability to travel up to 30%.

Job Type: Full-time

Salary: $150,000.00 - $175,000.00 per year

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Education:

• Master's (Preferred)

Experience:

• Marketing: 5 years (Preferred)
• Microsoft Powerpoint: 5 years (Preferred)
• Trade Marketing: 5 years (Preferred)

Work Remotely:

• Temporarily due to COVID-19

Apply for this job with Redbird Bioscience

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

We are a budding Cannabis company trying to grow and looking for people to grow with us.

The Manager of Brand Marketing is responsible for managing the execution of brand standards, visual merchandising and presentation strategies to positively impact overall business results; this objective is achieved through the collective partnership and alignment with GM and Co-Managers, as well as corporate Product, Digital and Marketing teams.

Job Functions

• Lead marketing team to implement all aspects of marketing including day to day merchandising, and product launches.

• Oversee the timely execution of brand merchandising guidelines and seasonal guidelines.

• Excels in standards as related to all aspects of marketing and brand standards.

• Provide leadership, training, guidance and support to team members that fosters continuous learning and improvement in performance of the store.

• Supports implementation of company initiatives and strategies.

• Partners with GM and other Co-Managers teams to review critical business reports, analyze business results and apply knowledge/learnings linking merchandising and presentation to overall business metrics, sales, and profit.

• Understands merchandise flow standards; backroom organization and how it affects floor set execution, replenishment and recovery and the overall in-store brand experience.

• Provides essential global feedback from the field to influence future directives.

• Supports all visual presentation aspects of new store openings.

Basic Qualifications

• 2 years of experience in Marketing

• Excellent leadership and communication skills

• Ability to build and manage a growing brand.

• Capacity to convey new ideas, persuade and implement

• Good working knowledge of Photoshop, Illustrator, and 3D drawing programs/creative suites.

• Bachelor's degree

• Microsoft Office skills in Word, Excel and Outlook.

• Minimum 21 years of age

Preferred Qualifications

• Previous experience in marketing strategy area.

• Master of Business Administration (MBA) or operations management or related field.

• Knowledge of marijuana strains, (indicas, sativas, hybrids), edibles, extracts, and current products on the market a huge plus.

• Dispensary-related experience a plus.

• Provide exemplary customer service, and represent the business with pride.

Working Conditions

This is a full-time position. This position regularly requires long hours and weekend work, nights, weekends and holiday availability.

Physical Requirements

While performing the duties of this job, the employee is regularly required to talk and hear. This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms and may be required to lift a minimum of 50 pounds.

Travel Requirements

Participate in industry exhibitions/events,etc.

Job Type: Full-time

Pay: $20.00 - $22.00 per hour

Schedule:

• Monday to Friday
• On Call

Experience:

• Branding: 2 years (Preferred)

Education:

• Bachelor's (Preferred)

Location:

• Los Angeles, CA 90068 (Preferred)

Benefit Conditions:

• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

Apply for this job with CADM LLC

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Tropizen is a vertically integrated medical marijuana company, with cultivation, manufacturing, and retail, with brand expansion from Puerto Rico to US states rolling out in 2020. We take pride in creating innovative, hand-crafted cannabis flower and manufactured products using fresh, local ingredients.

We are looking for someone who can jump into the position right away, reporting to the company owner to build plans for the year and implement them with assistance from the owner as well as support from our sales and admin staff as well as a virtual team of writers, graphics designers and others as needed.

POSITION SUMMARY

As a marketing manager, you will use all the tools at your disposal to drive brand knowledge and product awareness in 2020 as we launch new products, new stores and expansions. You will report directly to the VP and grow the marketing team as we grow.

You will help navigate the complex legalities of the medicinal cannabis business it may be beneficial to have experience in a regulated market. You will hit the ground running and wow us with your energetic, detail-oriented and creative approach.

This job offers possible work-from-home option 2 days/week.

RESPONSIBILITIES (what you’ll do on a day-to-day basis):

· Develop and execute monthly and yearly marketing goals and objectives

· Work with production teams timing to plan and promote sales

· Assist in planning and executing events, dispensary visits and promotions

· Keep and evaluate records to validate marketing initiate successes

· Manage social media accounts

· Update digital media partners (Weedmaps, Leafly, Leaflink, others).

· Help manage and create email newsletters to patients and dispensaries

· Help develop collateral (flyers, brochures, displays). Including copy writing in Spanish and English

· Assist in developing advertising targets and graphics

· Stay up to date on market changes

· Develop weekly status reports and attend weekly meetings

· Become a patient advocate and share feedback to relevant parties

SKILLS

· Extremely good time management

· Attention to detail

· Excellent writing skills in Spanish and English

· Ability to develop brand identity visually and in communications, closely following brand guidelines

· Finish tasks on time and to completion, every time

· Self-organizer with the ability to run projects relatively autonomously

· Full suite of Microsoft Office products: Word, Excel, and PowerPoint

· Strong communication skills, connecting all facets of the business

· Solid understanding of how to engage patients across social media platforms

· Ability to juggle multiple work streams at the same time, while remaining focused and calm

· Curiosity to learn all facets of the business

· Project management

· Cannabis knowledge (effects, strains, benefits)

MINIMUM REQUIREMENTS

• Puerto Rico Cannabis industry certification
• Marketing degree or 4+ years experience (preferred)
• 3+ years marketing account management experience (preferred)
• Exceptional customer service mindset
• Strong cultural connector and communicator
• Wordpress experience

DESIRED SKILLS, QUALITIES AND EXPERIENCE

• Proficiency in one or more of the following: Adobe Photoshop, Adobe Illustrator, Inkscape
• Excellent leadership, planning, communication skills
• Proven track record of success and experience
• Lifestyle brand and/or start up experience

How to Apply: Include the answers to the questions below along with your cover letter.

· Do you have a four-year degree?

· Have you created marketing or advertising campaigns? if yes, give an example

· Have you autonomously managed marketing accounts or promotions? if yes, give an example

Job Type: Full-time

Job Type: Full-time

Salary: $28,000.00 to $36,000.00 /year

Experience:

• Marketing: 4 years (Preferred)

License:

• Cannabis Medicinal (Required)

Language:

• Spanish + English (Required)

Additional Compensation:

• Bonuses
• Store Discounts

Work Location:

• Multiple locations

Benefits:

• Paid time off
• Flexible schedule

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• Innovative -- innovative and risk-taking
• People-oriented -- supportive and fairness-focused

Apply for this job with Tropizen, LLC

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.