Cannabis Senior Strategist Jobs

Come and work with an ambitious and growing brand strategy team. Where in any one week you might be advising a vodka startup on its positioning, working with a cannabis brand on their market entry, researching the behaviors of GenZ for a music tech brand and then discussing the brand evolution of a 100 year old household CPG skincare company. These are the things that will fill your week at the Sasha Group, where our branding and strategy division extends across startups who are in the early stages of defining their foundations, to scaleups looking to make a marketing splash, to incubated new brands looking for a name and identity and launch strategy and of course developing strategies and briefs for campaign work in the digital and social space. A small team, NY and remote combined, an awesome culture of flexibility, autonomy and learning, with an entrepreneurial spirit. Bring your side hustles! We are looking for someone who is not shy of research , with a healthy dose of curiosity and intellectual rigor, and a knack for finding the signal in the noise. We welcome those who are keen to grow and learn, while flexing creative skills and problem solving, in the pursuit of building great brands that people love! And of course to help us continue to grow this small but mighty team.

KEY AREAS OF RESPONSIBILITY

Discipline specific

Use research and insight in combination with client knowledge to help develop human-centric, compelling strategies for our clients, from foundations – "heart" , to strategy – "head", to activation – "hands" in partnership with key disciplines at Sasha.

• Design and deliver research learning agendas and pull through insights to feed into strategic work.


• Design and carry out primary research, quantitative surveys and stakeholder interviews


• Social listening


• Desk research to drive, category and brand understanding


• Bring to life our clients' consumers in culture through research and insight


• Collaborating with media on insights and analysis from performance




• Build from insights to shape strategic and narrative flow for strategy recommendations for clients.


• work with your cross-discipline partners to Input into client presentations and other materials.

• Be actively involved in brief writing, and briefing of creative teams and help facilitate brainstorms and workshops.


• Help bring junior staff across strategy, media & creative up to speed where relevant in desk research & use of our key insights tools (helixa, MRI, brandwatch) to reduce dependence on outside resources.


• Manage workload, act autonomously to solve problems and manage up, understanding how to prioritize and communicate when support is needed.

Business development/ newbiz

• Work with team leadership to help vet new business leads and manage pipeline of brand strategy enquiries.


• Collaborate with team leads on new business pitches, supporting research and insights gathering as well as audience development and strategic storytelling.


• Develop compelling case studies to bring our strategy projects to life alongside key account members.


• Develop new insights, audience and cultural understanding that will help proactively build our clients' businesses.

Growing the Sasha brand & culture

• Participate in cross-functional learning & development opportunities by sharing and mentoring in the brand strategy discipline.


• Contribute to creation of Sasha-specific content across our social and digital platforms (case studies, thought pieces and trends analysis).

EXPERIENCE/KNOWLEDGE REQUIRED

• 3-5 years experience with strategically building brands, on agency, research or client side.


• Experience in developing and executing upon learning agendas and discussion guides for primary research.


• Experience using secondary research tools such as Brandwatch, MRI, and Helixa. Able to select and mine appropriate resources efficiently and effectively to answer insights requests.


• Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.


• Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and collaboration.


• Experience in writing briefs and narratives for a brand strategy presentation or brand book, that pulls together the thinking in a clear and compelling way.


• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

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Overview:

Hotline is a Black and Queer-owned boutique creative communications agency located in Los Angeles.

Position Description:

As a Senior Content Strategist you will determine the approach to identifying, prioritizing, planning and managing content aligned to our clients’ marketing objectives. This is a multi-faceted role that requires both a strategic eye to ensure content supports objectives as well as attention to detail to make certain that content planning is timely, accurate and impeccable. This role will develop and lead content strategy for accounts representing cannabis, spirits and lifestyle brands.

Responsibilities:

• Lead end to end creation of social strategy and content planning to drive engagement and growth for client Instagram and TikTok accounts
• Develop content briefs that detail priorities, business objectives, content requirements and executional considerations
• Support the development of monthly content calendars that include visual assets and caption copy
• Recap and articulate social account analytics and insights in monthly reports
• Work closely with community managers to effectively execute strategies and content planning
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Manage schedules and deadlines

Qualifications:

• 3+ years experience as a Senior Content Strategist
• Writing and case study samples that display examples of prior work
• An ability to work in a fast paced environment
• Strong attention to detail
• Impeccable organizational skills
• Experience developing creative, fun, and untraditional content
• Excellent presentation, communication and writing skills
• Ability to self-start, wrangle ambiguity and manage time effectively
• Analytical skills with the ability to juggle multiple priorities and deadlines
• Experience with Later or similar content publishing platforms
• Design proficiency using Adobe Suite, Figma, Canva, PowerPoint and Google Sheets
• Dedication to collaboration, communicating with good purpose, acting with integrity, and taking ownership for and learning from successes and failures
• Commitment to uplifting BIPOC and LGBTQ+ communities
• Professional references required

Apply:

Please send a resume and cover letter in order to be considered.

Job Type: Contract

Pay: $50.00 per hour

Work Location: Remote

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Who is Ardent?

We are Ardent, a house of innovation that develops consumer technology along with a suite of consumer packaged goods, including food and wellness products. Our flagship product is a table-top appliance that transforms cannabis or hemp into any product you would see on a dispensary shelf. Pairing our product accessories and savory food kits creates an easy bake experience that makes it easy for our community to discreetly create gourmet products in their own home. As a fast-growing start-up serving customers around the globe, we are constantly innovating in order to bring new products to market.

The team at Ardent is passionate about the work we do and get fulfillment out of watching our products change lives for the better. We are a creative, come-as-you-are environment and push each other to be the best we can be while still having fun. We are a POC, woman-owned business and are inventor-founded and operated. We value diversity and the magic that happens when you bring together individuals from different backgrounds.

Responsibilities:

• Analyze and optimize our marketing investment across performance marketing channels
• Develop campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions
• Keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels
• Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place before campaign execution
• Provide regular reports on marketing performance, ensuring consistency accuracy with relevant insights
• Manage a small creative team in the production of all marketing and advertising assets
• Work closely with CEO to deliver desired brand positioning and advise on campaign strategies and solutions
• Improve vendor management, developing processes, lead selection

Skills & Qualifications:

• 5+ years of direct experience evaluating marketing campaign effectiveness and performance analytics
• Experience working for an agency or marketing department with an understanding of marketing strategy.
• Experience in B2C marketing in a start-up environment
• Prior start-up, small business, or agency experience required
• Ability to quickly identify, address and incorporate emerging trends into strategic development
• Strong problem-solving skills and attention to detail
• Strong verbal and written communication skills
• Team player with no issues rolling up your sleeves to help each other
• Ability to respond to changing needs and shifting priorities

Job Type: Full-time

Pay: $65,000.00 - $95,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Bonus pay
• Commission pay

Application Question(s):

• Have you every manager or built out a team in a startup environment?

Education:

• Bachelor's (Preferred)

Experience:

• Market Analysts & Researchers: 3 years (Required)
• Marketing & Advertising Occupations: 2 years (Preferred)
• business to consumer marketing: 2 years (Preferred)

Work Location: Remote

Apply for this job with Ardent Cannabis

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

This is a brilliant new opportunity for an experienced and enthusiastic Senior content strategist and writer, with a great portfolio of existing writing work, to join our young, dynamic team at Leafwell, an exciting and fast-growing start-up.

We are looking for a talented and engaging writer to join our core team. Fully remote working conditions are possible.

Applicants must:

• Have 5+ years experience
• Have knowledge of the medical cannabis and CBD market
• Have the capacity to work in a fast-paced, fast-moving environment

• Have the ability to deliver projects quickly and to deadlines
• Produce engaging, creative pieces which are gripping and informative from start to finish
• Produce 100% original work
• Thoroughly research written work to ensure all information included is factually accurate
• Manage and deliver multiple pieces at once
• Work effectively with a team or alone

• Be extremely well organised
• Have excellent eye for detail
• Be able to deliver perfect articles without spelling or grammatical errors
• Be fluent in spoken and written English

To apply, please send your CV as well as a link to your up to date portfolio of existing video work.

Benefits:

• Flexible working hours
• Work from home opportunities

Job Types: Part-time, Contract

Salary: $15.00 to $30.00 /hour

Experience:

• Writer: 5 years (Required)
• Content Strategy: 3 years (Required)
• Content Marketing: 3 years (Preferred)

Language:

• English (Required)

Contract Renewal:

• Likely

Full Time Opportunity:

• Yes

Work Location:

• Fully Remote

Benefits:

• None

Typical start time:

• 10AM

Typical end time:

• 6PM

This Job Is Ideal for Someone Who Is:

• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Schedule:

• Monday to Friday

Company's website:

• www.leafwell.co

Apply for this job with Leafwell

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

This is a brilliant new opportunity for an experienced and enthusiastic Senior content strategist and writer, with a great portfolio of existing writing work, to join our young, dynamic team at Leafwell, an exciting and fast-growing start-up.

We are looking for a talented and engaging writer to join our core team. Fully remote working conditions are possible.

Applicants must:

• Have 5+ years experience
• Have knowledge of the medical cannabis and CBD market
• Have the capacity to work in a fast-paced, fast-moving environment

• Have the ability to deliver projects quickly and to deadlines
• Produce engaging, creative pieces which are gripping and informative from start to finish
• Produce 100% original work
• Thoroughly research written work to ensure all information included is factually accurate
• Manage and deliver multiple pieces at once
• Work effectively with a team or alone

• Be extremely well organised
• Have excellent eye for detail
• Be able to deliver perfect articles without spelling or grammatical errors
• Be fluent in spoken and written English

To apply, please send your CV as well as a link to your up to date portfolio of existing video work.

Benefits:

• Flexible working hours
• Work from home opportunities

Job Types: Part-time, Contract

Salary: $15.00 to $30.00 /hour

Experience:

• Content Strategy: 4 years (Required)
• Content Marketing: 4 years (Preferred)
• Writer: 5 years (Required)

Language:

• English (Required)

Contract Renewal:

• Likely

Full Time Opportunity:

• Yes

Work Location:

• Fully Remote

Benefits:

• None

Typical start time:

• 10AM

Typical end time:

• 6PM

This Job Is Ideal for Someone Who Is:

• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

Schedule:

• Monday to Friday

Company's website:

• www.leafwell.co

Apply for this job with Leafwell

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.