Cannabis jobs at VaynerMedia LLC

Come and work with an ambitious and growing brand strategy team. Where in any one week you might be advising a vodka startup on its positioning, working with a cannabis brand on their market entry, researching the behaviors of GenZ for a music tech brand and then discussing the brand evolution of a 100 year old household CPG skincare company. These are the things that will fill your week at the Sasha Group, where our branding and strategy division extends across startups who are in the early stages of defining their foundations, to scaleups looking to make a marketing splash, to incubated new brands looking for a name and identity and launch strategy and of course developing strategies and briefs for campaign work in the digital and social space. A small team, NY and remote combined, an awesome culture of flexibility, autonomy and learning, with an entrepreneurial spirit. Bring your side hustles! We are looking for someone who is not shy of research , with a healthy dose of curiosity and intellectual rigor, and a knack for finding the signal in the noise. We welcome those who are keen to grow and learn, while flexing creative skills and problem solving, in the pursuit of building great brands that people love! And of course to help us continue to grow this small but mighty team.

KEY AREAS OF RESPONSIBILITY

Discipline specific

Use research and insight in combination with client knowledge to help develop human-centric, compelling strategies for our clients, from foundations – "heart" , to strategy – "head", to activation – "hands" in partnership with key disciplines at Sasha.

• Design and deliver research learning agendas and pull through insights to feed into strategic work.


• Design and carry out primary research, quantitative surveys and stakeholder interviews


• Social listening


• Desk research to drive, category and brand understanding


• Bring to life our clients' consumers in culture through research and insight


• Collaborating with media on insights and analysis from performance




• Build from insights to shape strategic and narrative flow for strategy recommendations for clients.


• work with your cross-discipline partners to Input into client presentations and other materials.

• Be actively involved in brief writing, and briefing of creative teams and help facilitate brainstorms and workshops.


• Help bring junior staff across strategy, media & creative up to speed where relevant in desk research & use of our key insights tools (helixa, MRI, brandwatch) to reduce dependence on outside resources.


• Manage workload, act autonomously to solve problems and manage up, understanding how to prioritize and communicate when support is needed.

Business development/ newbiz

• Work with team leadership to help vet new business leads and manage pipeline of brand strategy enquiries.


• Collaborate with team leads on new business pitches, supporting research and insights gathering as well as audience development and strategic storytelling.


• Develop compelling case studies to bring our strategy projects to life alongside key account members.


• Develop new insights, audience and cultural understanding that will help proactively build our clients' businesses.

Growing the Sasha brand & culture

• Participate in cross-functional learning & development opportunities by sharing and mentoring in the brand strategy discipline.


• Contribute to creation of Sasha-specific content across our social and digital platforms (case studies, thought pieces and trends analysis).

EXPERIENCE/KNOWLEDGE REQUIRED

• 3-5 years experience with strategically building brands, on agency, research or client side.


• Experience in developing and executing upon learning agendas and discussion guides for primary research.


• Experience using secondary research tools such as Brandwatch, MRI, and Helixa. Able to select and mine appropriate resources efficiently and effectively to answer insights requests.


• Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.


• Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and collaboration.


• Experience in writing briefs and narratives for a brand strategy presentation or brand book, that pulls together the thinking in a clear and compelling way.


• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

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