Cannabis Senior Marketing Strategist Jobs

Who is Ardent?

We are Ardent, a house of innovation that develops consumer technology along with a suite of consumer packaged goods, including food and wellness products. Our flagship product is a table-top appliance that transforms cannabis or hemp into any product you would see on a dispensary shelf. Pairing our product accessories and savory food kits creates an easy bake experience that makes it easy for our community to discreetly create gourmet products in their own home. As a fast-growing start-up serving customers around the globe, we are constantly innovating in order to bring new products to market.

The team at Ardent is passionate about the work we do and get fulfillment out of watching our products change lives for the better. We are a creative, come-as-you-are environment and push each other to be the best we can be while still having fun. We are a POC, woman-owned business and are inventor-founded and operated. We value diversity and the magic that happens when you bring together individuals from different backgrounds.

Responsibilities:

• Analyze and optimize our marketing investment across performance marketing channels
• Develop campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions
• Keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels
• Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place before campaign execution
• Provide regular reports on marketing performance, ensuring consistency accuracy with relevant insights
• Manage a small creative team in the production of all marketing and advertising assets
• Work closely with CEO to deliver desired brand positioning and advise on campaign strategies and solutions
• Improve vendor management, developing processes, lead selection

Skills & Qualifications:

• 5+ years of direct experience evaluating marketing campaign effectiveness and performance analytics
• Experience working for an agency or marketing department with an understanding of marketing strategy.
• Experience in B2C marketing in a start-up environment
• Prior start-up, small business, or agency experience required
• Ability to quickly identify, address and incorporate emerging trends into strategic development
• Strong problem-solving skills and attention to detail
• Strong verbal and written communication skills
• Team player with no issues rolling up your sleeves to help each other
• Ability to respond to changing needs and shifting priorities

Job Type: Full-time

Pay: $65,000.00 - $95,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Bonus pay
• Commission pay

Application Question(s):

• Have you every manager or built out a team in a startup environment?

Education:

• Bachelor's (Preferred)

Experience:

• Market Analysts & Researchers: 3 years (Required)
• Marketing & Advertising Occupations: 2 years (Preferred)
• business to consumer marketing: 2 years (Preferred)

Work Location: Remote

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