Cannabis Senior Director Marketing Jobs

Who We Are: Schwazze (OTCQX:SHWZ | NEO:SHWZ) is building a premier, vertically integrated regional cannabis company with assets in Colorado and New Mexico. The parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale, Schwazze is committed to unlocking the full potential of the cannabis plant to improve the human condition. Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes. Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices. For more information, please visit our website: www.schwazze.com

Job Title: Senior Director of Retail Marketing & Merchandising

Salary Range: $130,000 - $175,000 DOE

Type: Exempt

Reports To: Collin Lodge

Location: Denver, CO (may require site visits to other internal retail, cultivation, MFG facilities and outside vendors).

Position Objective:

The Senior Director of Retail Marketing and Merchandising is responsible for creating a retail marketing and merchandising strategy that will envision, implement and drive marketplace and merchandising strategies that maximize growth and profitability in accordance with Schwazze’s organizational objectives. The Senior Director of Marketing and Merchandising is responsible for streamlining all retail marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition, and realize cost savings that will result in increased sales opportunities.

Essential Functions

• Responsibility for the achievement of merchandising department business targets and goals and the identification of plans to address variances from those targets and goals.
• Monitors, approves and executes all retail marketing strategies to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the retail department's goals and objectives.
• Creates, maintains and implements retail marketing plan to assist with new customer acquisition and supporting existing customer satisfaction. This may include retail level marketing materials in support of customer acquisition strategies to enable a robust marketing support function for the retail store directors and team.
• Participate in the development and activation of Schwazze's Strategic Plan for marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition.
• Initiates and implements measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach.
• Supports Executive and Senior Leadership in guiding the development, deployment, and effectiveness monitoring of all merchandising activities.
• Establish operating budgets and monitor actuals versus budget for the department and related programs.
• Analyzes all category performance using industry trends to understand future market potential.
• Analyzes current marketing strategies and implements changes.
• Provide strategic guidance for, review, and approve all merchandising marketing, promotional, pricing, and category business plans.
• Provide strategic guidance for, review, and approve new and refined merchandising & procurement processes and procedures along with expected costs and business benefits.
• Provide recommendations related to new and improved processes, their business benefits, and their operational implications.
• Identify, monitor, and address specific issues to achieve Schwazze's Retail sales goals. Proactively creates and drives the marketing strategy in alignment with retail leadership team to achieve the sales goals for the division.
• Selects and manages all vendor partners establishing timelines of activities and tracking results.
• Oversees all marketing activities, including but not limited to website, digital, in-store, print, creative, branding, and market segmentation.
• Works closely with Operations, HR, Finance, and IT to ensure the organization has the necessary tools needed to implement and execute strategies.
• Drives process around the development and adoption of innovative product assortments, partnering with the best-in-class suppliers/vendors and supporting the marketing efforts to enable our retail team’s success at the store level.
• Owns merchandising strategies, including brick-and-mortar and e-commerce. Integrates e-commerce into all aspects of the business model.
• Subject matter expertise related to process content and provides the training necessary to ensure those processes are fully understood at the retail and support levels.
• Identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
• Ensure the effective and actionable communication of Schwazze's strategic direction.
• Ensure business practices adhere to legal compliance requirements.
• Leads, manages, and develops marketing and merchandising teams creating succession plans for the entire department. Participate in talent recruiting, staffing, and development of future leaders in the organization.
• Responsible for holding team accountable for achieving results, providing feedback, coaching, and performance management to course correct.
• Sets KPIs for all marketing and merchandising activities at Schwazze.
• Accepts other duties as assigned.

Education and Experience

• Bachelor's degree required or equivalent work experience.
• 10+ years of progressively responsible experience in retail marketing, sourcing, category management, procurement or related function.
• 5+ years of P&L development and/or cost management experience
• Must have experience in one or more of the following categories: FMCG, CPG, food & beverage, personal care, and/or cannabis industries
• Working knowledge of state regulatory product experience is required
• Ability to obtain and maintain an MED Badge in the state of Colorado

Working Conditions (Schedule, Environment, Travel)

• Position is based in Denver, CO
• Travel as needed approximate 25% of the time to business locations
• This job requires individual to be in the Schwazze Support Center office Monday-Friday

• Some travel and weekend work may be required based on the needs of the business

Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full Time

Salary: $130,000 - $175,000 DOE

Benefits:

• Health / Dental / Vision / Life Insurance
• 401(k) / 401(k) Matching
• Employee Assistance Program
• Flexible Time Off
• Employee Discount

Schedule:

• Monday to Friday

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Senior Marketing Manager/Director

Are you an experienced D2C marketer who is ready to take on a new challenge? If you enjoy the freedom of creating something brand new, solving difficult challenges with simple solutions and leading a team of dedicated professionals who share the vision of not only growing the business, but helping others, we have a great fit for you!

Diet Smoke (dietsmoke.com) is a rapidly growing direct-to-consumer brand of hemp derived CBD products.

In your role, you will develop unique programs that adhere to regulatory standards, drive various digital marketing campaigns, help nurture and grow the existing customer base and find creative new ways of connecting with a rapidly growing audience.

You will be responsible for:

• Managing team consisting of: copywriter, content writer, graphic designer, SEO manager, affiliate manager, brand partnerships, web developer, assistant marketing manager

• Managing promotional calendar and email/text marketing
• Managing the website and developer

• Identify and engage with appropriate partners, contractors and vendors to help grow the business
• Explore and test new marketing strategies to acquire new customers

• Manage ongoing marketing budgets

• Compile weekly reports on activity and progress

• Collaborate closely with the CEO to help continue evolve the business

Who you are:

• Experience working with CBD or cannabis strongly preferred

• 5+ years of marketing experience

• Experience working in highly regulated industry preferred

• Organized and process driven

• Strong collaboration and project management skills

• Persistent and does not give up

• Works independently, self-motivated and needs minimal supervision

• College degree preferred

Pay: $75,000 - $130,000 plus benefits and bonus potential. Salary depends on experience. This role is critical to our growth and we are looking for someone who delivers results and we will compensate you appropriately with a base salary above market rates and a competitive commission structure that will make you say “wow.”

If you’re interested in becoming a part of an incredible opportunity, while becoming an expert within a rapidly growing industry, please apply today by providing a PDF version of your resume, a link to your LinkedIn profile and a short cover letter indicating why you’re interested in this opportunity.

Job Type: Full-time

Pay: $75,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Fort Lauderdale, FL 33301: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Company Description

As the leading cannabis multi-state operator (MSO), AYR Wellness is on a journey to be a force for good; and it all starts with our belief in the power and potential of the plant.

We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward. We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.

Join us as we create wonder together.

Job Summary

Ayr Wellness is seeking a Senior Director of Field Marketing to join our growing marketing organization. This role will be instrumental in managing our promotional activity across various geographic regions, ensuring that all local initiatives align with national marketing strategies. This role will manage multiple regional marketing teams and report directly to the SVP of Marketing.

Duties and Responsibilities

• Manage regional marketing teams, executing promotional & field marketing activities across the US
• Evaluate key performance metrics and identify efficiencies, areas of development and ongoing strategies for achievement of project goals, with an emphasis on increasing share of market, customer lifetime value, and retention rates across each region.
• Lead the development and execution of annual marketing calendars for each region.
• Ensure brand alignment and consistency in all marketing initiatives and content to continually build strong brand equity
• Work closely with regional retail and marketing teams to ensure successful execution of brand programs including new product/promotion rollouts
• Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability
• Collaborates closely with Digital and E-Commerce, Brand Management, Knowledge and Insights, and Marketing Operations teams for alignment on national strategies.
• Champions and supports national brand, product, and retail initiatives and translates those for excellence in execution on the local level.
• Performs regular visits to regional teams to build deeper local knowledge and foster cross-functional relationships

Qualifications

• Minimum 10+ years' marketing experience managing multiple markets and programs/promotions
• Must be able to thrive in a fast-paced, quick-changing environment
• Self-starting, forward-thinking idea generator with an entrepreneurial spirit
• Fully engaged, team player with excellent communication skills
• Demonstrated ability to create local activation strategies based on national initiatives
• Cannabis experience preferred, but not required
• Position is full-time.

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job detailsJob TypeFull-timeFull Job Description

710 Labs is a growing cannabis company with multi-state expansion plans. 710 Labs is renowned for offering only connoisseur level products grown entirely in-house, taking sometimes absurd extra steps unheard of in an industry of fast commodity. Innovation is at our core, from cultivating talent and culture to leading the industry in education. Join our fast-growing team.

Summary:

You are a master at the operational execution of 100+ concurrent high level projects, overseeing the pipeline management for the entire marketing/creative department including product development, new product and merchandise launches, associated campaigns, social and content and seamless multi-state operational hand-offs. Reporting to the Chief Marketing Officer, this high visibility role calls for a strong operational leader with excellent management skills to cultivate excellence among team members.

Duties:

• Drive business results and strategic initiatives through operational rigor, collaboration, and cross leadership alignment.

• Closely partner with team leads and identify areas within the business to drive performance and efficiency improvements that unlock productivity and accelerate execution.

• Overseeing rigorous deadlines and workflow, including independent contractors, and managing deliverables for 100+ concurrent projects

• Oversee hiring, scheduling of freelance graphic talent

• Build the yearly departmental budget and create efficiencies

• Approve all meeting agendas and lead weekly meetings with the full team, Founder and CMO; lead ancillary meetings such as weekly sales meetings providing concise summations to the CMO

• Build and manage the overall marketing calendar and oversee associated deadlines for each project - including new product launches (all associated micro deadlines, art, reviews, campaign copy, packaging), apparel and merchandise drops, emailers, special projects, delivery program deadlines etc.

• Liaise with cross-functional teams as needed to clarify scope of work, goals, timelines, and priorities to align with business goals.

• Plan and assign resources, rework schedules, raise concerns to appropriate owners early, and identify and resolve open issues that prevent progress.

• Function as key intermediary in trafficking projects from inception to completion, including the collection, management and distribution of all creative content and marketing collateral to internal teams

• Keep meticulous track of all ongoing projects and prioritize for departments as necessary in order to meet broader company objectives

• Usher projects through creative department from brief stage through completion, working with creative team to ensure projects move along to meet ongoing deadlines

• Track and report on internal creative resources’ daily/weekly bandwidth and capacity to accurately assess availability and create realistic timelines

Qualifications:

• At least 8 years of relevant work experience in creative agency, marketing or consumer brand company in a business operations, director of project management or similar role

• Excellent communicator capable of synthesizing complex data and topics to a wide range of audiences, from operations leaders to executives

• Ability to be highly productive with limited oversight and have responsibility for shaping and executing upon our strategy and operations

• Experience implementing project management and planning tools (Asana) while overseeing a complex pipeline

• Several years independently managing cross functional project teams

• Experience executing demanding launch schedules, couriering projects from idea, to review, to final launch with dozens of micro deadlines from various departments (facility, testing, legal, art, review, packaging, and production timelines)

• Experience dealing with an array of personalities and high caliber artists with nuance and tact

The Company is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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Senior Director of Product Marketing

Marijuana Business Daily (MJBizDaily) is the oldest and fastest-growing producer of B2B news, analysis, trade shows and conferences serving executives, entrepreneurs and major investors in the $14 billion global cannabis and hemp industries. Founded in 2011, MJBizDaily has been on the Inc. 500 and 5000 lists for the past three years. Among its many offerings, the company produces the industry’s largest B2B trade show, MJBizCon, which attracted over 31,000 attendees in 2019 and has received numerous awards for its unprecedented growth.
We’re looking for an experienced, energetic B2B Product Marketing leader to develop the product marketing strategy and team responsible for MJBizDaily’s portfolio of event and published products. Reporting to the VP, Marketing, as the Senior Director of Product Marketing you will build and lead a team responsible for efforts including market segmentation, customer persona definition, messaging/positioning development, competitive positioning, product launches and go-to-market planning. Through building deep customer understanding combined with your own innate ability, you will be able to grasp and present the value propositions of our products and events in a way that resonates with customers and clearly articulates how we meet their needs.

This is a player-coach role which requires the individual to have the personal capabilities to perform the tasks expected of their team and to contribute meaningfully to the Product Marketing function during the team formation, mentoring and scaling required to meet company growth expectations. S/he will have a track record of building and developing product marketing teams with focus on results, culture, and values. They are the kind of leader who delivers undisputable business results while creating the kind of vibrant environment that people love working in. S/he will thrive managing multiple milestones and shifting requirements in a fluid, fast-moving environment.

Here at MJBizDaily we like what we do, and who we do it with.

In this role you will be required to:

Audience

• Develop an in-depth understanding of the target audience, creating dynamic buyer personas to drive effective market segmentation, value propositions product messaging, and enable optimized marketing

Messaging & Positioning

• Be an expert story- teller, able to clearly articulate the differentiated value of our products and events, ensuring the messaging is built into all marketing content across every channel and cuts through the clutter of an increasingly competitive market

Competitive

• Develop competitive insights and track global market trends that allow you to take action to unlock new opportunities and hedge against business threats

Go To Market

• Understand product vision, priorities, and roadmaps to continuously refine our go-to-market strategy and positioning, developing playbooks and materials which are continually more effective at connecting with our target audiences and personas
• Develop campaign marketing briefs and partner with the creative team and channel marketing team to ensure quality, on-time delivery of marketing programs and assets.
• Communicate the value proposition of the products to the sales team and develop the sales materials/tools that support the selling process.

Lifecycle

• Understand and document our buyer and customer journeys for each of our target segments: the who, what, when and why behind the decisions they make and their value drivers. Then take action to improve marketing, sales, product, services and customer success.

Collaboration

• Partner cross-functionally with Editorial, Events, Marketing, Sales and Customer Experience teams to ensure consistent delivery of our customer-facing messages

Process

• Define and track key metrics for launch, communicating progress to cross-functional and leadership teams.
• Direct, establish, and improve overall marketing frameworks and processes to achieve consistency and high performance across the Product Marketing discipline

Team

• Build, mentor, and lead a team of world-class product marketers. Create a culture of results-orientation, quality, and high velocity in a team environment that people love to work in
• Develop the talent on your team so that they can meet their career goals and become the next generation of leaders for MJBizDaily

You will be a strong fit for this role if you have:

• 10+ years of total experience in B2B Product Marketing roles, ideally at least half within a fast-scaling company with a high degree of change
• A demonstrable track record of go-to-market strategies you have developed and successfully rolled out in either the events or the media publishing world
• Experience in building, managing and mentoring teams, ensuring the success of your team
• Excellent problem-solving skills, with a strong emphasis on the development of playbooks and processes that can be scaled
• Examples of how, through the implementation of better processes and strategies, you have improved company performance
• A drive to work hard and a plan for how you can refresh/recharge while working in a startup
• Demonstrated ability to build and maintain relationships with cross-functional teams, including sales and product teams
• A proven history of growing revenue through product marketing for both new and mature product lines
• Situational fluency, ability to influence and motivate others, perseverance to handle challenging business situations, and finely honed sense of accountability
• Outstanding written and oral communication skills
• An audience-focused mindset, with a proven track record of uncovering revenue-driving insights

• Experience working in both marketing and product organizations
• Analytical skills with an ability to translate metrics into actions to continually improve product marketing effectiveness
• Excellent organizational skills and ability to manage multiple projects simultaneously

What you’ll get from us:

In this role, you will be based in our Lakewood office (with a gym and café in the building) and receive a competitive salary, paid time off, a 401(k) with an automatic annual company contribution and health benefits. We offer a great work-life balance including a generous time-off policy and flexible work schedule. You will thrive in this fast-paced environment if you are collaborative, a team player, innovative and eager to learn one of the most rapidly growing and changing industries in the U.S.

Marijuana Business Daily is a division of Anne Holland Ventures Inc. Anne Holland Ventures Inc. is a woman-owned, Inc. 500 business and an equal opportunity employer.

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.