Cannabis Field Marketing Coordinator Jobs

Good Chemistry grows, breeds and sells premium, small-batch cannabis. The company was founded over 22 years ago in San Francisco as a medical cannabis co-op and since that time, we have expanded our independently-owned operations throughout Colorado, Massachusetts and Nevada. We are a rapidly growing company and provide equal opportunities for career advancement in a fun, fast-paced environment.

All Good Chemistry positions are eligible for medical/dental/vision coverage, PTO, Sick Pay, and performance-based incentives.

Pay Rate: $45,000-$55,000 commensurate with experience

Job Summary: The Field Marketing Coordinator (“MC”) will drive business through marketing initiatives that will raise brand awareness and enhance the company’s reputation. Primarily, the MC will execute plans and strategies for wholesale support and expansion and will also be involved in GC’s community outreach initiatives. The MC will stay informed about the cannabis market, trends and competition and will build relationships with wholesale vendors, community leaders and internal teams.

Duties and Responsibilities:

• Be a liaison between Good Chemistry Nurseries and our Wholesale and Community Relations partners.

• Manage wholesale customer budtender education programs, educating the budtenders around GCN history and values, our story, the nurseries and breeding program, and our flower.

• Partner with the Wholesale sales team to continue to develop and enhance the in-store pop up experience and other 3rd party collaborations.

• Manage the pop-up schedule, GC Gear giveaways and all other tasks related to the pop-up program.

• Conduct regular store visits and audits

• Manage weekly website audits to ensure wholesale customers have the digital marketing assets needed

• Provide digital content, display collateral, budtender training, product samples to wholesale customers.

• Provide relevant photos and videos of events and pop ups to the social media team for use in GC’s various platforms.

• With guidance from the Vice President of Brand and the creative team, oversee the execution of all outward facing events in MA.

  
  

  • Organize and support community and other sponsored events.

  • Assist in distribution of messaging and marketing materials.

  • Act as onsite event manager as needed.

    
    

Qualifications (Knowledge, Skills, and Abilities):

• Reliable transportation required

• Resident of Western MA or Northeast MA preferred

• Experience as a brand ambassador in liquor, cannabis or other wholesale retail focused industry is a plus

• Great analytical, multitasking and communication skills

• Must pass background check in order to obtain RMD Agent card through the CCC

• Proficient in Microsoft Office

• Proficient with Google Drive

• Enthusiasm for the cannabis industry

• Excellent oral and written communication, prioritization and problem-solving skills

• Previous experience in field marketing and/or the cannabis industry a plus

• Experience in proliferating company culture is a plus

• Proven attention to detail and organization

This job description is intended to explain the general nature and level of work being performed. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Applicants must currently be qualified to work in the United States.

Good Chemistry is an equal opportunity employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Good Chemistry is a strong proponent of social equity in the regulated marijuana industry. We offer job accessibility and career development for those from communities that have been disproportionately impacted by marijuana prohibition and enforcement.

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The Field Marketing Coordinator will provide a strong passion for communication, design, branding, and execution of small to largescale displays and installs. This individual’s main responsibilities will be to coordinate the brand’s visual merchandising and account support plans across all Arizona dispensaries from POS to larger-scale installs as well as support the sales team with initiatives such as budtender incentive. This individual understands brands, product categories, and is current on merchandising trends and consumer/market trends. They will need to be an organized and a strategic thinker with the ability to embrace change and foster new opportunities to grow the business. In this role, you will need to be a self-starter who excels in a fast pace, dynamic, and at-times ambiguous start-up atmosphere, managing multiple complex projects, and fostering collaboration with and amongst internal teammates, and generally being a team player.

• Assist in the development and implementation of the brands’ visual merchandising plans and displays
• Visit all stores in your region on a regular cycle prioritizing top grossing doors with higher footfall and sales
• Ensure displays and product placement are refreshed often, always visible, and reflective of campaigns/launches
• Responsible for brands’ physical display presence at all Arizona dispensaries
• Oversee visual merchandise creation, development, production, and installation
• Understand competitor’s landscape to understand win, loses, and opportunities from a visual merchandising and ISA prospective
• Create and maintain merchandising and account recaps to best understand potential impact of displays & ISA as well as improve strategies for further development
• Create a comprehensive merchandising playbook and tool kits for product launches and brand campaigns
• Support wholesale teams with assets such as sell-in decks, product sheets, and promotional materials
• Coordinate with Sales team regarding current accounts, new accounts and accounts that need additional weekly support., including customer support – establishing shared folders for account resources
• Coordinate with Sr. Director of Marketing to ensure flowchart, budget, and billings are in alignment with marketing communications and plans
• Any other duties assigned by management, as applicable

There are also several qualities and skills to expect from a candidate to flourish in this role:

• Demonstrated ability for strategic and critical thinking (analytic bent)
• Collaborative team player
• Strong communication skills (listening, verbal, written & presentation skills)
• Respects company values; operates with integrity and transparency
• Excellent project management skills
• Ability to manage multiple priorities to consistently deliver quality results on time, on budget with strong attention to detail
• Positive problem-solving attitude and approach
• Willingness to embrace change in a rapidly evolving work and market environment and deal with potential stressful situations in a professional and calm manner
• Ability to deal with potential stressful situations in a professional and calm manner
• Produce results in line with mutually agreed KPIs

COMMITENT & DEPENDABILITY:

• Willingness to be an integral member of a successful team
• Dedication to provide the highest levels of service
• Excellent attendance and reliability
• Adherence to company policies and procedures
• Dedicated to maintaining confidentiality in every aspect of the job

PHYSICAL REQUIREMENTS:

• Requires sitting, standing, walking, bending, lifting, and use of hands
• Frequently stooping, bending, and reaching; occasionally sit at floor level
• Lift a light amount of weight when necessary to complete job tasks
• Stand, sit, and walk for periods of time to complete job tasks

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ABOUT HUMO

We are on a mission to eliminate the stigma surrounding cannabis within our Latino culture by inclusion and celebrating our rich cultural history with the plant and normalizing its daily use. Launched in March 2022, Humo™ represents an homage and tribute to our Latino identity, embracing our roots, and genuinely appreciating the strength of our culture for generations.

Like our people, the future of the cannabis industry is unstoppable. Humo™ is here to take it to the next level, grown by our people, for our people.

SUMMARY

HUMO (oo-moh) is recruiting for a Marketing Event Planner. This role is an exciting and unique opportunity to create new and meaningful customer relationships with emerging brand. You will be an event brand champion and on the forefront of sales activities to drive volume and profitability. The ideal candidate is enthusiastic, embraces the cannabis industry, its culture and is a strong collaborator. Must be able to build and maintain exceptional rapport with clients. Bilingual and fluent in English & Spanish is highly desired.

DUTIES

• Create, support, and execute brand-specific field marketing campaigns to garner brand loyalty.
• Event planning, from concept, design, and the successful launch. Coordinates all of the moving parts involved in ensuring assigned events go smoothly, including choosing venues, catering services, and communication, etc.
• Organize facilities and manage all event details such as goodie bags, decor, catering, entertainment, transportation, location, invitee list, equipment, promotional material, etc.
• Prepare for and attend cannabis trade shows, dispensaries, or canvas for opportunities. Identify and specify staff requirements and coordinate their activities. Conduct pre– and post – event evaluations and report on outcomes.
• May generate leads for Territory Managers.
• Implement physical or digital marketing campaigns. Analyze the market and the campaigns' performance.
• Liaise with clients to identify needs, ensuring client satisfaction.
• Conduct market research, gather information and negotiate contracts prior to closing any deals. Provide feedback and periodic reports to stakeholders.
• Research market, identify event opportunities and generate interest.
• Propose ideas to improve provided services and event quality.
• Ensure compliance with insurance, legal, health and safety obligations.
• Partner with brand marketing to promote and publicize event.
• Proactively manage any arising issues and troubleshoot any emerging problems.
• Other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITY REQUIREMENTS

• A minimum of 2+ years in the cannabis industry is required. Must have a confident presence and experience working with cannabis retailers.
• Degree in Sales, Marketing or Advertising is highly desired.
• Familiarity with large metro markets, specifically in Hispanic and Latin demographics, culture, and ethnicities.
• Must be at least 21 years of age per state regulations; successfully pass a background check; and have a valid driver license with a clean driving record.
• Must be able to travel to meet with customers.
• Excellent verbal and written communication skills.
• Extensive knowledge of social media. Proficient with corporate productivity and web presentation tools.
• Initiative and ability to take direction and multi-task.
• Proficient in Microsoft Office and Google Suite of products are highly desired.
• Strong listening, presentation, and organization skills.
• Impressive portfolio of previously managed events (other cannabis industry events, meetings, parties, corporate events)
• Excellent time management and communication skills. Ability to manage multiple projects independently.
• Must be ambitious and enthusiastic with strong persuasive skills.
• This position may require kneeling, bending, squatting. Will need to be able to reach, stoop, and lift boxes or items typically weighing 35 pounds or less. Must be able to stand and/or walk for prolonged periods of time.

Job Type: Full-time

Pay: $58,240.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Work Location: On the road

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Company:

At Fluresh, we create thoughtfully curated, expertly cultivated and uniquely designed cannabis products tailored to support each person's dynamic needs. Fluresh has two state-of-the-art integrated operations in Adrian and Grand Rapids, Michigan, to grow, harvest, process, provision and package the highest quality medical and adult use cannabis products.

Position Summary:

The Field Marketing Coordinator, reporting to the Marketing Manager, supports Sales and Marketing by supervising the Brand Ambassador team and coordinating the day-to-day activities of the Brand Ambassadors. The Coordinator works closely with the Sales and Marketing team to develop the weekly work plans for the Brand Ambassadors and distributes and manages inventories for all sales and marketing assets to ensure Brand Ambassadors’s have the tools necessary to be effective in the field. They are the point person for collecting feedback from field activations and surveys and analyzing and reporting results to Sales and Marketing.

Essential Duties and Responsibilities:

• Supervise the Brand Ambassador team and coordinate their day-to-day activities.
• Coordinate with sales reps to develop weekly account goals/objectives informed by distribution report, prior account activity, and current trade deals.
• Translate weekly account goals/objectives into an actionable weekly plan for Brand Ambassadors and enter it into the OnFleet app.
• Train Brand Ambassadors on available sales tools, apps, and other materials as well as processes and procedures.
• Compile weekly results of all Brand Ambassadors’ activations and submit weekly reports to track success.
• Create and distribute surveys to Brand Ambassadors; collect and analyze results to inform sales and marketing efforts.
• Coordinate with customer service to pack out and manifest sample kits for the weekly store visits.
• Manage the vendor day tool inventories and distribution of materials to the Brand Ambassadors.
• Manage the swag and in-store merchandising material inventories and distribution to the Brand Ambassadors.
• Troubleshoot needs that arise in the field.
• Review and approve Brand Ambassadors expense reports
• Other duties/projects as assigned

Required Experience, Education, and Skills

• High school diploma required: BA/BS in Marketing, Business or a related field prreferred
• 3+ years field or retail marketing, trade sales, or project management experience in a fast-paced environment; supervisory experience a plus
• Cannabis industry experience a plus
• Must be detail-oriented with strong project management. analytical, organizational, and time management skills
• Tech savvy - experience using CRM’s and other Marketing/Sales-related software platforms and apps including Google Forms and Survey Monkey
• Knowledge of Microsoft Excel and ability to create and manage spreadsheets
• Excellent Microsoft PowerPoint (and Office) skills

Our Culture:

It’s our privilege at Fluresh to do what we love, and we take our mission to deliver the highest-quality cannabis products seriously. We believe in being incredible partners to everyone around us. This requires:

• Follow-through and responsiveness
• Resourcefulness
• Team player
• Good listener and learner
• Flexible
• Respectful
• Can-do, positive attitude
• A strong sense of personal responsibility

Fluresh is an equal opportunity employer.

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• High school or equivalent (Preferred)

Experience:

• field or retail marketing, trade sales,or project management: 3 years (Preferred)
• Microsoft Office: 3 years (Preferred)

Work Location: One location

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.