Cannabis Director Marketing Retail Jobs

Who We Are: Schwazze (OTCQX:SHWZ | NEO:SHWZ) is building a premier, vertically integrated regional cannabis company with assets in Colorado and New Mexico. The parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale, Schwazze is committed to unlocking the full potential of the cannabis plant to improve the human condition. Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes. Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices. For more information, please visit our website: www.schwazze.com

Job Title: Senior Director of Retail Marketing & Merchandising

Salary Range: $130,000 - $175,000 DOE

Type: Exempt

Reports To: Collin Lodge

Location: Denver, CO (may require site visits to other internal retail, cultivation, MFG facilities and outside vendors).

Position Objective:

The Senior Director of Retail Marketing and Merchandising is responsible for creating a retail marketing and merchandising strategy that will envision, implement and drive marketplace and merchandising strategies that maximize growth and profitability in accordance with Schwazze’s organizational objectives. The Senior Director of Marketing and Merchandising is responsible for streamlining all retail marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition, and realize cost savings that will result in increased sales opportunities.

Essential Functions

• Responsibility for the achievement of merchandising department business targets and goals and the identification of plans to address variances from those targets and goals.
• Monitors, approves and executes all retail marketing strategies to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the retail department's goals and objectives.
• Creates, maintains and implements retail marketing plan to assist with new customer acquisition and supporting existing customer satisfaction. This may include retail level marketing materials in support of customer acquisition strategies to enable a robust marketing support function for the retail store directors and team.
• Participate in the development and activation of Schwazze's Strategic Plan for marketing and merchandising processes, including assortment planning, vendor selection, and product acquisition.
• Initiates and implements measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach.
• Supports Executive and Senior Leadership in guiding the development, deployment, and effectiveness monitoring of all merchandising activities.
• Establish operating budgets and monitor actuals versus budget for the department and related programs.
• Analyzes all category performance using industry trends to understand future market potential.
• Analyzes current marketing strategies and implements changes.
• Provide strategic guidance for, review, and approve all merchandising marketing, promotional, pricing, and category business plans.
• Provide strategic guidance for, review, and approve new and refined merchandising & procurement processes and procedures along with expected costs and business benefits.
• Provide recommendations related to new and improved processes, their business benefits, and their operational implications.
• Identify, monitor, and address specific issues to achieve Schwazze's Retail sales goals. Proactively creates and drives the marketing strategy in alignment with retail leadership team to achieve the sales goals for the division.
• Selects and manages all vendor partners establishing timelines of activities and tracking results.
• Oversees all marketing activities, including but not limited to website, digital, in-store, print, creative, branding, and market segmentation.
• Works closely with Operations, HR, Finance, and IT to ensure the organization has the necessary tools needed to implement and execute strategies.
• Drives process around the development and adoption of innovative product assortments, partnering with the best-in-class suppliers/vendors and supporting the marketing efforts to enable our retail team’s success at the store level.
• Owns merchandising strategies, including brick-and-mortar and e-commerce. Integrates e-commerce into all aspects of the business model.
• Subject matter expertise related to process content and provides the training necessary to ensure those processes are fully understood at the retail and support levels.
• Identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
• Ensure the effective and actionable communication of Schwazze's strategic direction.
• Ensure business practices adhere to legal compliance requirements.
• Leads, manages, and develops marketing and merchandising teams creating succession plans for the entire department. Participate in talent recruiting, staffing, and development of future leaders in the organization.
• Responsible for holding team accountable for achieving results, providing feedback, coaching, and performance management to course correct.
• Sets KPIs for all marketing and merchandising activities at Schwazze.
• Accepts other duties as assigned.

Education and Experience

• Bachelor's degree required or equivalent work experience.
• 10+ years of progressively responsible experience in retail marketing, sourcing, category management, procurement or related function.
• 5+ years of P&L development and/or cost management experience
• Must have experience in one or more of the following categories: FMCG, CPG, food & beverage, personal care, and/or cannabis industries
• Working knowledge of state regulatory product experience is required
• Ability to obtain and maintain an MED Badge in the state of Colorado

Working Conditions (Schedule, Environment, Travel)

• Position is based in Denver, CO
• Travel as needed approximate 25% of the time to business locations
• This job requires individual to be in the Schwazze Support Center office Monday-Friday

• Some travel and weekend work may be required based on the needs of the business

Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full Time

Salary: $130,000 - $175,000 DOE

Benefits:

• Health / Dental / Vision / Life Insurance
• 401(k) / 401(k) Matching
• Employee Assistance Program
• Flexible Time Off
• Employee Discount

Schedule:

• Monday to Friday

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Job description

Direct, manage, motivate and provide administrative support to the activities and operations of multiple retail locations. Develop and review standard operating procedures; policies and operational guidelines to ensure customer satisfaction and employee productivity across the region. Create and monitor the completion of training/ development and education of retail staff members. Exercise significant authority over inventory management to ensure proper distribution levels and the satisfaction of monthly sales objectives for all company retail locations.

Essential Functions:

• ?Develop a vision, strategy, and focused plan to increase bottom-line profitability within the retail department
• ?Develop and oversee projections, sales, budgets, and costs
• ?Identify products and services with the greatest potential for increasing revenue.
• ?Create pricing models and policies through collaboration with Accounting & Marketing Teams
• ?Set performance standards for each individual dispensary location
• ?Strive for profit growth, and motivate staff toward achieving the same goal
• ?Utilize performance data from inventory control systems and point-of-sale software to make informed management decisions, drive business, and take appropriate corrective actions in the direction of retail department operations
• Schedule regular store visits to verify and monitor operations, adequate staffing, satisfactory inventory levels, sales trends,proper cash handling, exemplary customer service, and overall compliance with local, state, and federal regulations
• ?Ensure regular audits are performed and that each location is held accountable for the results
• ?Recruit, train, and direct Retail Location Managers toward meeting individual store goals
• ?Provide leadership through procedural development to ensure staff effectively executes the Company’s mission and objectives
• ?Establish a diverse, thorough training program for new hires, and continued education for existing staff
• ?Educate, challenge, motivate, and provide guidance to Store Managers and their staff members
• ?Assess managerial staff through the process of critical performance reviews
• Foster a positive organizational culture that is growth-enabled and focuse on providing a superior customer experience
• Define and implement product positioning plan through collaboration with Marketing Team
• Maintain a high-quality brand image through focused merchandising Develop and foster positive working relationships with outside vendors
• Address issues by suggesting practical and creative resolutions
• Monitor store operations to ensure that a safe and secure work environment is maintained
• Ensure that any limiting operational factors are addressed in an appropriate and timely manner

Other duties as assigned

*Job Specifications: ?

• Operate under the guidelines provided by company policies and procedures.
• Ability to understand and complete all given directives in a timely manner.
• Ability to communicate clearly whether verbally or in writing
• Basic understanding of compliance software and job specific information technology
• ?Adherence to all industry standards set forth by Local, State, and Federal regulations.
• Capacity to work autonomously to achieve daily directives and department goals.
• ?Flexible work schedule required; to include covering a vacant shift and/or facility issues in emergency situations as needed.
• ?Represent the company in a professional manner when communicating or interacting with all local community, state, or federal officials.
• ?Observe and maintain all safety procedures and protocols

Additional Functions*: ?

• Ability to be flexible and work in various sectors of the department or company as needed and/or requested.
• ?Ability to listen well and communicate effectively orally and in writing with various audiences.
• ?Ability to use initiative and independent judgment appropriately.
• ?Ability to apply appropriate public relations skills in various situations and circumstances and to facilitate change as needed.
• The ability to work in a fast-paced, rapidly changing, and challenging environment.
• ?Must be proficient in Windows based software and point of sale applications.
• ?Must have excellent communications skills and attention to detail.
• ?Ability to interpret, understand, and comply with complex statutes, ordinances, regulations, standards, and laws.
• ?Understanding of applicable federal, state, and local laws and regulations as they pertain to the industry, personnel law, safety regulations, local municipal codes and organizational rules, regulations, directives and standard operating procedures.
• ?Ability to establish and maintain effective working relationships with employees, management, governmental agencies, community members and the general public.
• ?Ability to use standard office equipment, computer equipment and software including word processing, database management, spreadsheet applications and electronic mail.
• Additional Requirements*: ?
• ?Must be a minimum of 21 years of age
• ?Must pass any and all required background checks
• ?Must be and remain compliant with any and all legal or company regulations for working in the industry

Minimum Education and Experience*: ?

• High School Diploma or equivalent
• Previous Retail Management experience preferred
• Equivalent combinations of education and experience may be considered, including internal experience.

Working Conditions*

• While performing the duties of this job, the employee is regularly required to perform grasping, talking, hearing, seeing, standing, sitting, bending, twisting, climbing and repetitive motions.
• PHYSICAL DEMANDS: Must be able to lift, carry and balance up to 40 pounds (100 pounds with assistance)
• Must be able to tolerate dusty, strong smelling marijuana odors, cleaning chemicals and be able to tolerate exposure to various products.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Cleveland, OH 44103: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 3 years (Required)

Work Location: One location

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Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 130 dispensaries, 25 cultivation sites, and over 30 processing sites, and employs over 5,000 team members. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is Rooted In Good Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.

We educate. We advocate. We give.

We are looking for a regional Marketing leader who will report to the the VP of Marketing and will oversee retail marketing activities within the region supporting both Retail Marketing and Outreach initiatives. This role develops regional and state level marketing strategies and executes marketing plans that focus on traffic driving initiatives that deliver revenue results. He or she will also leverage the framework created by the central marketing organization and tailor it to specific market needs at the local level. This person has the vision to guide the regional marketing initiatives through the unique complexities of the highly regulated, high growth, highly cultural cannabis industry.

This person can communicate and lead upwards, downwards, and laterally. He or she runs a result's driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account with a Consumer Product Goods focus.

Essential Duties and Responsibilities

• Lead a team of marketing professionals to execute national marketing initiatives


• Collaborate with Marketing Operations to ensure all processes are being executed


• Develop and execute marketing plans for with objectives, strategies, and tactics to support market growth objectives driven by analytical insights


• Develop strategies and action plans for retail marketing including promotional events, partner collaborations and outreach initiatives


• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture


• Work cross functionally with retail, commercialization, and operations to build a differentiated product road map and deliver best in class marketing to launch and support those products


• Develop strong retail marketing plans that support regional revenue targets while also positioning Curaleaf as the leader in cannabis


• Maintain knowledge of the consumer, market, and trends in order to develop data backed business and consumer insights


• Identify opportunities in the marketplace through competitive insights, community engagements and strategic partnerships


• Partner cross-functionally with ops and retail to develop cohesive and connected plans tied to revenue


• Lead and inspire regional marketing teams to be best in class


• Partner with the trade marketing manager to ensure alignment in the market


• Responsible for adhering to marketing budget


• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio

Skill, Experience & Education

• 8+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution


• Strategic mind-set, with deep experience in developing business strategies in complex and dynamic business environments


• 5+ years in consumer-packaged goods marketing


• Experience leading a team in a matrixed organization


• Experience contributing to the retail planning process


• Excellent project management skills


• Strong customer focus and relationship orientation


• Exceptional written and verbal communication skills


• Comfort with analytics and strong business acumen


• Strong understanding of retail marketing


• Ability to quickly and effectively pivot priorities as needed


• Experience developing all aspects of marketing eco-system


• Proven mastery of product launch protocol


• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel


• Role requires regional and national travel


• Bachelor's degree


• Subject to background check per state cannabis regulations

Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Why Fyllo
At Fyllo we are on a mission to accelerate the economies of tomorrow. What does that mean? We have created the world's largest data marketplace of cannabis and CBD purchase data along with a market-leading regulatory database that is used by Fortune 500 companies and emerging brands in highly-regulated industries like cannabis, crypto, short term rentals and more.
Our technology platform enables high-growth companies to reach and understand consumers, activate marketing and loyalty programs across multiple channels, and navigate today's ever-changing regulatory landscape.
Having been founded in 2019, we recently closed our Series C and have raised 100 million to date. 2022 has already proved to be another big year with our recent acquisition of Semasio, a leader in unified targeting for digital marketing. If you are someone who has a bias to act and believes in having more fun together, then read on!

Director of Product Marketing, Retail Solutions
Fyllo is looking for a Director of Product Marketing who will be responsible for influencing early stage product development and lead go-to-market strategy for our current and future Retail Solutions.
In this role, you are responsible for partnering cross-functionally to drive end-to-end development – from roadmap definition to audience segmentation to sales and market enablement – for current and future products. The ideal candidate will be able to earn the trust of executive leadership and cross-functional partners in Product Management, Engineering, Sales and Operations among others. You are a customer-obsessed marketer who wants to set and share vision, and use data to deliver marketing-lead growth.
Responsibilities:

• Lead GTM strategy for new products / features across the full lifecycle of the product
• Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities, especially during early stage product explorations
• Develop deep customer understanding across a range of verticals through segmentation, competitive market analysis, surveys, interviews and product usage data
• Develop product positioning, messaging frameworks and value propositions for product launches and demand generation
• Collaborate with Growth Marketing and Commercial teams to develop, execute, and optimize multi-channel campaigns to launch new products, drive demand, generate leads, and influence sales pipeline for new prospects as well as existing clients
• Develop marketing and sales enablement materials that drive performance and sustainable growth
• Leverage data and research to develop insights that influence product development, go-to-market strategy and marketing campaign activations

Preferred experience:

• 10+ years of relevant industry experience in product marketing for a SAAS company
• Ability to influence and drive change across an organization including senior executives
• Deep understanding of the retail industry and/or data-driven marketing
• Proven track record of owning go-to-market strategies from start to finish
• Ability to deal with ambiguity and create clarity for people and teams
• Strong written and verbal communication skills
• Ability to thrive in dynamic environments
• Proven problem solver across a variety of business challenges
• Collaborative and inclusive

Perks & Benefits

• Unlimited PTO
• Monthly mobile stipend
• Home office stipend
• 401K matching
• Hybrid or remote work schedule
• Blue Cross Blue Shield medical coverage
• Dental & vision insurance
• Parental leave
• Pre-tax commuter programs
• Learning & development programs

Next Steps
Our Recruiting team would love to connect with you! If your interests and experience are aligned with a current open role, one of our Recruiters will arrange a 30 minute introductory call with you. Following, depending on the role, there will either be a 60 min technical interview or a 30 min intro call with the Hiring Manager. Assuming all goes well, we will then set you up to speak with potential peers from your team and/or cross functional teams, with each call being 30 min.
Some of our positions do require at home assessments, or additional live Codepairs. On average, from initial Recruiter Screen to Offer, takes 2 weeks – we like to move fast across our business : ) We understand the hectic lives we all lead and appreciate you taking the time to meet with us in pursuing opportunities with the FylloFam. Thank you!

Job Type: Full-time

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Our Cannabis Retail Brand is looking for an Assistant to the Marketing Director to help with the organization and running of the daily administrative and marketing operations of the company. The ideal candidate will be a hard-working professional able to undertake a variety of marketing support tasks in a fast-paced environment.

• Organize office and assist Marketing Director in ways that optimize procedures
• Sort and distribute communications in a timely manner
• Create and update records ensuring accuracy and validity of information
• Schedule and plan meetings and appointments as necessary
• Manage Trello boards
• Monitor level of marketing supplies
• Perform other job-related duties as assigned

Skills

• 1 year of experience working in a similar role
• Working knowledge of office equipment
• Excellent organizational and time management skills
• Attention to detail
• Analytical abilities and aptitude in problem-solving
• Excellent written and verbal communication skills
• Proficiency in MS Office
• Team Player

Benefits

• Startup atmosphere
• Ability to create your own marketing strategy and build your portfolio
• No two days are the same; great work variety
• Exciting work hard, play hard culture
• Work with like-minded business professionals
• Travel opportunities
• Free products

Location

Greater Bowling Green area

Job Type: Full-time

Pay: $16.00 - $22.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Work Location: Multiple Locations

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The Director of Marketing will develop and implement marketing strategies to improve current business, identify new market opportunities and ensure the effective development and promotion of the company and its products.

Expectations

All tasks must be performed according to Standard Operating Procedures. Must be prepared and able to perform the duties inherent in other department's job descriptions. Must strive to support the Dank's culture, core values and goals, promote national, regional, and store programs and initiatives, and ensure adherence to all state and municipal cannabis law as well as applicable health and safety regulations.

Key Responsibilities

• Responsible for the company’s marketing and communications strategies, brand, and image.

• Prepare annual marketing plans, create a calendar of campaigns and events

• Determine the marketing budget and analyze the market and competitors.

• Identify and implement new initiatives to increase company visibility and awareness.

• Develop policies and procedures to ensure the effective promotion and marketing of company products.

• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

• Develop and execute a marketing strategy for the organization and for its products and services.

• Develop and implement a brand strategy

• Determine and manage an annual marketing budget.

• Continually review changes to the market, coordinate market research, and use final data for short and long-term market forecasts and reports

• Negotiate with media agencies and secure agreements on the production of promotional materials.

• Ensure our products are responsive to market demands and identify new market opportunities.

• Formulate and monitor the annual business plan to ensure the long-term success and viability of the company and the attainment of corporate objectives.

• Evaluate the costs and benefits of all new ideas and initiatives, maximizing necessary resources to ensure resources are appropriately directed

Necessary Skills

• Time management skills

• Attention to detail.

• Able to prepare and manage budgets.

• Ability to handle multiple projects, meeting agreed timelines.

• Competent in project and stakeholder management.

• Excellent communication, presentation and leadership skills.

• Analytical and problem-solving skills.

• Experience with digital marketing forms such as social media marketing and content marketing.

• Thorough knowledge of market research.

• Competency in Microsoft applications including Word, Excel, and Google Suite.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field.

• 8 years’ of Marketing Director experience.

• Extensive retail experience is a plus

• Proven marketing campaign experience.

Special Demands

• Willingness to travel at short notice and travel long trips.

• Sit for long periods.

• Stand for long periods

• Frequent use of a computer.

• Repetitive movements.

***Note: The purpose of this document is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. This document does not reflect all job duties or requirements for every scenario. At Dank's Wonder Emporium we provide a fair and equal employment opportunity for all team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Dank's hires and promotes individuals solely on the basis of their qualifications for the position to be filled.

Pay: DOE

Job Type: Full-time

Pay: Up to $24.00 per hour

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• On call
• Weekends

COVID-19 considerations:Our offices are spaced appropriately with limited capacities. Shared spaces are cleaned regularly and masks are required at all times unless actively eating or drinking.

Ability to Commute/Relocate:

• Los Angeles, CA 91367 (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 8 years (Preferred)

Work Location:

• One location

Work Remotely:

• No

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.