Cannabis Marketing Coordinator Cannabis Industry Jobs

Summary

Bud's Goods and Provisions is seeking a Marketing Coordinator to join our award-winning team. The primary role of this organized, outgoing, and analytical individual is to drive consumer awareness to increase sales and market penetration. This role will ensure our products and brands are marketed effectively to customers and the community, utilizing traditional and guerilla marketing tactics along with analytical skills and tools to perform in-depth industry and market analyses. This individual will manage marketing for Bud's Goods three retail stores and product suite in accordance with CCC regulations and management's directive. The Marketing Coordinator will report directly to the VP of Business Development.

Core Competencies

• Outstanding organization, attention to detail, and self-motivation
• Ability to manage and prioritize multiple projects while adhering to timelines with flexibility to reprioritize
• Superior verbal and written communication skills
• In-the-loop on societal trends and topics
• Exemplary presentation skills
• Must excel in a fast-paced, high-energy environment
• Keen company-focused mentality to accelerate Bud's growth and brand
• Growth mindset with eagerness to continuously learn and improve
• Advanced critical thinking and research skills
• Exceptional interpersonal skills with high level of social awareness
• Excellent file organization and project management skills
• Strong social media and content creation skills
• Analytically minded
• Understands SEO

Job Duties

• Develop, execute and implement marketing strategies and campaigns. This includes creating and achieving quantifiable goals and metrics to measure the effectiveness of the campaigns and using data to improve future efforts.
• Adept at establishing key KPIs to track and measure marketing and advertising performance. Establish and maintain KPI/marketing dashboard. KPIs may include but are not limited to: transactions per day, average order value, items per order, order frequency, repeat customers, new customers, click-through rate, audience reach, conversion rate, customer acquisition cost, lead-to-customer ratio, social media traffic.
• Handle all online customer communication, including reviews, online chats, website communication, Linkedin, Weedmaps, Leafly, Yelp, Instagram, Facebook, Google Business, etc.
• Work closely with creative team to generate and execute marketing and advertising opportunities
• Identify and manage opportunities for billboard and print advertising
• Identify and create event opportunities, including in-store pop-ups and trade shows; assemble and coordinate materials from Creative team, establish contacts, develop schedules and assignments, coordinate mailing lists, oversee execution of event, and conduct post-event analyses to garner key takeaways and improvements
• Attend trade shows, expos, and events on behalf of Bud's Goods
• Create, conduct, and analyze customer surveys and product feedback; create reports and analyses for management
• Assist in forecasting of market and product trends; analyze customer and sales data and provide reports to management
• Conduct thorough competitor analyses and keep tabs on upcoming, new, and existing operators and products
• Assist in SEO, geo-fencing, customer mirroring, and other forms of digital customer targeting
• Develop systems to gather customer information in-store and online
• Assist in public relations and community messaging and outreach
• Manage all marketing and advertising campaigns in collaboration with Creative team
• Manage Google Analytics and CRM platform
• Create content for and manage Bud's website blog
• Manage internal employee newsletter
• Manage marketing vendor relations
• Develop strong differentiation tactics to advance the Company's brands and retail presence
• Understand and interpret all marketing and advertising regulations relevant to Bud's business segments; remain current and compliant with marketing and advertising regulatory requirements
• Other duties as assigned

Knowledge & Skills

• Creative writing
• Social media management
• Data-focused with strong analytical skills
• Advanced proficiency in excel and data analyses
• Superior interpersonal skills and ability to communicate effectively with senior leadership, peers, and external contacts
• Understanding of cannabis industry, product landscape, and regulations
• Excellent organizational skills and ability to multi-task
• Ability to enforce and meet deadlines
• Ability to quickly adjust in dynamic environment
• Professional, confident, and capable self-starter who can operate with limited supervision
• Sound judgment and decision-making skills
• Societal and social awareness

Experience and Education

• Bachelor's degree in marketing or related field required
• 3+ years of experience in marketing, preferably brand management/marketing for CPG, retail, cannabis, or similar industries
• Cannabis industry experience strongly preferred; cannabis knowledge required
• Leaf Logix or similar POS system experience a plus
• Must be willing to work extensive and varied hours to accommodate retail schedules, meetings, and product deliveries
• Proven creative capacity and track record of success in high-paced environment

Additional Requirements

• Must pass all required background checks
• Must have a reliable vehicle
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license and Travel 25% of time
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

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WHO WE ARE:

Intrepid Personnel is a cannabis culture brand with deep roots in Cultivation. We harvest and plant 3 fresh rooms of premium Adelanto indoor every week - all year round. Our 63k+/square foot grow is one of California’s largest indoor cultivations, with 3 buildings, 27 flower rooms, and 100+ passionate cultivators who NEVER STOP GROWING our favorite strains. The flower we love to enjoy with our friends and the cannabis community. The flower we proudly call HIGH SEASONS, exclusively employed through Intrepid Personnel.

JOB ACCOUNTABILITIES:

The Marketing Coordinator will work closely with our Marketing Director to coordinate all the marketing initiatives for our brands. Hybrid responsibilities include administration work in support of the marketing team, as well as hands-on involvement with the brand, product, and trade marketing.

Responsibilities include but are not limited to maintaining a marketing calendar, project planning and execution, tracking budgets and schedules, and vendor management. Organization and distribution of digital assets. Planning and scheduling social media content. Community management. Event planning. Helping represent the brand at industry events. Monitoring marketing inbox and assign/handle as appropriate.

JOB RESPONSIBILITIES:

• Handle the organization and sharing of content and other digital assets.
• Maintain online/digital menu, Weedmaps, website, etc.
• Assist in creating and maintaining a unified, cross-departmental content calendar that supports all consumer-facing and internal initiatives.
• Contribute to strategic discussions on winning pursuit strategies
• Establish and communicate production deadlines and expectations
• Organize and contribute to brainstorming sessions
• Manage multiple projects at a time, providing updates and staying on schedule and budget
• Manage monthly marketing processes (database maintenance, promotional materials for conferences, market research surveys studying print ads, booking ad slots on internal materials, tracking promotional giveaway inventory)
• Schedule content and assist with community management
• Edits and proofreads all marketing materials before production and/or print
• Assist with organizing and planning brand and industry events

JOB REQUIREMENTS:

EDUCATION:

• High school diploma or GED equivalent
• 2-3 years of marketing experience
• A marketing-related degree (preferred but not required)

QUALIFICATIONS/SKILLS:

• Must be at least 21 years of age and complete a background check.
• This position requires strong organizational skills, a dedication to detail, plus the ability to successfully manage and execute multiple projects simultaneously.
• Must have a strong understanding of social media such as Instagram, LinkedIn, and TikTok.
• Ability to build rapport with all employees and outside vendors.
• Strong computer skills in MS Office (Excel, Word, etc.). Adobe Creative Cloud (Photoshop, Illustrator, Premiere a plus).
• Strong communication skills.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to stand; use hands or fingers, handle, or feel objects, tools, or controls. The employee is occasionally required to walk; sit; reach with hands and arms; climb or balance, and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.

Intrepid Personnel is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• High school or equivalent (Preferred)

Work Location: One location

Apply for this job with Intrepid Personnel

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job details
Salary
$45,000 - $55,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications

• 
  
  
  

  • Bachelor's (Required)

  • marketing and social media: 2 years (Required)

  • marketing: 2 years (Required)

  • Driver's License (Required)

  
  

Full Job Description

Become an important part of the Grown Rogue Team!

Grown Rogue is a multi-state publicly traded cannabis company that educates and empowers consumers to enhance experiences through our products. We seek out teammates who recognize the massive potential of our industry to impact lives in a meaningful way, and who can grow, think, and dream about maximizing our future potential. At Grown Rogue, it’s about each person bringing skills and passion to the rapidly evolving world of cannabis.

The Marketing Coordinator will be focused on establishing Grown Rogue as both a premier brand in the state and best in class marketing partner for retailers. They will take ownership of our social feeds, digital marketing relationships and event execution, while also collaborating with Sales Leadership in Michigan to provide retailers with industry leading materials and co-op marketing opportunities. The ideal candidate has a broad marketing skillset and is totally obsessed with building a dynamic brand community with consumers and retailers.

Collaborating on Strategy and Driving Implementation

• The Marketing Coordinator must have a proven ability to work across the traditional and digital marketing landscape to build brand awareness and strong consumer and retail relationships
• Own Grown Rogue’s social media strategy, social calendar and manage all social platforms
• Collaborate with Sales Leadership to develop and manage digital marketing initiatives that will drive brand awareness and sales
• Collaborate with Sales Leadership and the Grown Rogue Team to develop best in class consumer and budtender education programs that align with our “Mind, Body, Mood” effect classifications
• Make sure that the Grown Rogue website is always up to date with available strains while also ensuring that product marketing materials are accurate and available for the sales teams
• Provide event support in Michigan by collaborating with Sales Leadership to develop and execute an event strategy and then implement effectively with retailers
• Run point on all SWAG development and ordering
• Leverage your passion for social media by organizing and assisting with photo shoots and digital asset creation
• Collaborate with Sales Leadership and Retailers to develop branded co-op opportunities and influencer collaborations

What you bring to Grown Rogue:

• Minimum of 2 years relevant work experience in marketing and social media, with specific cannabis experience in Michigan a plus
• Proven ability to develop, manage and implement marketing initiatives ranging from digital to events
• Comfortable in “Brand Ambassador” role interacting face to face with consumers online and at events
• Strong written and verbal communication skills with ability to represent the brand in a manner that builds community
• Ability to train teams and collaborate effectively cross-functionally
• Past success positioning brand and products versus competitors
• Excellent listening, writing and presentation skills
• BA/BS degree or equivalent

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Mileage reimbursement
• Paid time off
• Travel reimbursement

Schedule:

• Monday to Friday
• Weekends

Supplemental Pay:

• Commission pay

COVID-19 considerations:All employees are required to wear masks in the facility and while on sales calls.

Application Question(s):

• Do you have any cannabis sales experience in Michigan?
• Have you managed a corporate social media account before?

Education:

• Bachelor's (Required)

Experience:

• marketing and social media: 2 years (Required)
• marketing: 2 years (Required)

License/Certification:

• Driver's License (Required)

Willingness To Travel:

• 75% (Required)

Work Location:

• On the road

Work Remotely:

• Yes

Apply for this job with Grown Rogue

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.