Cannabis Marketing Coordinator Cannabis Industry Boston Area Jobs

Summary

Bud's Goods and Provisions is seeking a Marketing Coordinator to join our award-winning team. The primary role of this organized, outgoing, and analytical individual is to drive consumer awareness to increase sales and market penetration. This role will ensure our products and brands are marketed effectively to customers and the community, utilizing traditional and guerilla marketing tactics along with analytical skills and tools to perform in-depth industry and market analyses. This individual will manage marketing for Bud's Goods three retail stores and product suite in accordance with CCC regulations and management's directive. The Marketing Coordinator will report directly to the VP of Business Development.

Core Competencies

• Outstanding organization, attention to detail, and self-motivation
• Ability to manage and prioritize multiple projects while adhering to timelines with flexibility to reprioritize
• Superior verbal and written communication skills
• In-the-loop on societal trends and topics
• Exemplary presentation skills
• Must excel in a fast-paced, high-energy environment
• Keen company-focused mentality to accelerate Bud's growth and brand
• Growth mindset with eagerness to continuously learn and improve
• Advanced critical thinking and research skills
• Exceptional interpersonal skills with high level of social awareness
• Excellent file organization and project management skills
• Strong social media and content creation skills
• Analytically minded
• Understands SEO

Job Duties

• Develop, execute and implement marketing strategies and campaigns. This includes creating and achieving quantifiable goals and metrics to measure the effectiveness of the campaigns and using data to improve future efforts.
• Adept at establishing key KPIs to track and measure marketing and advertising performance. Establish and maintain KPI/marketing dashboard. KPIs may include but are not limited to: transactions per day, average order value, items per order, order frequency, repeat customers, new customers, click-through rate, audience reach, conversion rate, customer acquisition cost, lead-to-customer ratio, social media traffic.
• Handle all online customer communication, including reviews, online chats, website communication, Linkedin, Weedmaps, Leafly, Yelp, Instagram, Facebook, Google Business, etc.
• Work closely with creative team to generate and execute marketing and advertising opportunities
• Identify and manage opportunities for billboard and print advertising
• Identify and create event opportunities, including in-store pop-ups and trade shows; assemble and coordinate materials from Creative team, establish contacts, develop schedules and assignments, coordinate mailing lists, oversee execution of event, and conduct post-event analyses to garner key takeaways and improvements
• Attend trade shows, expos, and events on behalf of Bud's Goods
• Create, conduct, and analyze customer surveys and product feedback; create reports and analyses for management
• Assist in forecasting of market and product trends; analyze customer and sales data and provide reports to management
• Conduct thorough competitor analyses and keep tabs on upcoming, new, and existing operators and products
• Assist in SEO, geo-fencing, customer mirroring, and other forms of digital customer targeting
• Develop systems to gather customer information in-store and online
• Assist in public relations and community messaging and outreach
• Manage all marketing and advertising campaigns in collaboration with Creative team
• Manage Google Analytics and CRM platform
• Create content for and manage Bud's website blog
• Manage internal employee newsletter
• Manage marketing vendor relations
• Develop strong differentiation tactics to advance the Company's brands and retail presence
• Understand and interpret all marketing and advertising regulations relevant to Bud's business segments; remain current and compliant with marketing and advertising regulatory requirements
• Other duties as assigned

Knowledge & Skills

• Creative writing
• Social media management
• Data-focused with strong analytical skills
• Advanced proficiency in excel and data analyses
• Superior interpersonal skills and ability to communicate effectively with senior leadership, peers, and external contacts
• Understanding of cannabis industry, product landscape, and regulations
• Excellent organizational skills and ability to multi-task
• Ability to enforce and meet deadlines
• Ability to quickly adjust in dynamic environment
• Professional, confident, and capable self-starter who can operate with limited supervision
• Sound judgment and decision-making skills
• Societal and social awareness

Experience and Education

• Bachelor's degree in marketing or related field required
• 3+ years of experience in marketing, preferably brand management/marketing for CPG, retail, cannabis, or similar industries
• Cannabis industry experience strongly preferred; cannabis knowledge required
• Leaf Logix or similar POS system experience a plus
• Must be willing to work extensive and varied hours to accommodate retail schedules, meetings, and product deliveries
• Proven creative capacity and track record of success in high-paced environment

Additional Requirements

• Must pass all required background checks
• Must have a reliable vehicle
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license and Travel 25% of time
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

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