Cannabis Demand Generation Manager Jobs

Demand Generation Manager

GreenGrowth CPAs

Mission Statement

To empower cannabis companies through expert, industry-specific financial knowledge and management.

Company

We are the leading CPA firm focused on the cannabis industry in the United States. We are a fast-growing company with a start-up mentality, having doubled in revenue and size over the last four years. Unlike most CPA firms that are bound by geolocation, our clients are remote and spread throughout all 18 legalized states: the markets we serve are limited only by the laws restricting cannabis legalization.

Cannabis is one of the most exciting and rapidly growing industries in the United States, exceeding $17.5B in sales in 2020 and projected to surpass $43B by 2025. GreenGrowth CPAs has positioned itself as the leading expert in tax, financial, and audit services for cannabis companies. Our commitment to providing detailed, accurate and regular content focused on solutions to the financial and accounting complexities of the cannabis industry has helped us earn the trust of current and future clients and has helped our brand become well-known within the cannabis business world.

Why We Need You:

Simply put, cannabis marketing is challenging. We’re looking for a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. In this role, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.

What You’ll Be Doing:

• Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
• Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
• Creating impactful nurture programs to improve conversion rates from leads to opportunities
• Working closely with the current Marketing & Senior Leadership team for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales

What You Should Have:

• A bachelor's degree in marketing, strategy, business management, or similar or equivalent experience.
• A minimum of 3 years' experience in a related role and space.
• A portfolio of successful growth implementations and interventions.
• Expertise in marketing, online strategies, user experience, and business development.
• Strong analytical skills, including A/B testing, web metrics, and sales metrics.
• Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
• Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
• Creative, problem-solving, and results-driven mindset.
• An adaptable, iterative thinker who is constantly learning.
• Curious, innovative, and confident in your abilities to drive change.

Job Type: Full-time

Pay: From $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 1 year (Preferred)

Work Location: Remote

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About the position::Velosio is looking for a Demand Generation Manager* to be an integral member of the Marketing Team.*

As an Demand Generation Manager at Velosio you will create buzz around Velosio’s products and services designed specifically for the agriculture industry through the orchestration of multi-channel marketing campaigns and programs that drive demand and revenue. This position will focus on generating leads and building awareness in the horticulture and cannabis industries. We are looking for a seasoned demand generation manager/analyst who is a revenue-centric marketer with strong skills in inbound and outbound marketing. You will also connect business objectives to campaigns and define and measure the metrics that prove ROI. #LI-Remote
Who we are::At Velosio, we focus on what matters most - our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.

Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.

We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.

Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Columbus, Ohio, Velosio’s 400 employees serve over 4,000 clients.

Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.
Your day might look like::

• Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate a pipeline.
• Monitoring and reporting campaign performance with granular tracking across relevant KPIs, includingbut not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.
• Creating impactful nurture programs to improve conversion rates from leads to opportunities.
• Develop a deep understanding of customers, products, and the buyer’s journey.
• Work closely with others around the organization to build cross-functional cohesion.
• Incorporate data analytics and reporting to optimize ROI.
• Ensure that content reaches the right part of the sales funnels at the right time.
• Collaborate with sales and marketing to build programs that support sales enablement.
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
• Measure, analyze, and report campaign performance.

What you'll bring::

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of B2B demand generation experience in SaaS, Software, Microsoft, or ERP.
• Experience and knowledge of agriculture, horticulture, or cannabis industries
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
• Deep knowledge of SEM, familiarity with CRM's, preferably Microsoft Dynamics, and marketing automation platforms (Marketo, Eloqua, Pardot, Hubspot, Click Dimensions).
• Strong analytical skills and a demonstrated experience analyzing campaign success and ROI.

Some reasons you might like working with us::At Velosio, YOU MATTER.

Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded Top Company Outlook by Comparably in 2022 and Best Company Culture, Best Company for Diversity, Best CEO, and Best Company for Women by Comparably in 2021.

Access the following link to see why 99% of current Velosio team members say that they look forward to interacting with their team every day, 96% of team members report Velosio as a positive workplace environment, and 91% of team members are happy with their work-life balance: https://www.comparably.com/companies/velosio

At Velosio, YOUR WELLNESS MATTERS.

We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:

• 5 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 2 Vision Insurance options
• PTO with added time with each year of service
• Remote working environment
• 401k Match 50% of the first 6%
• StayWell Program – a cash reimbursement up to $600 a year toward Wellness
• Quarterly Incentive Program

Job Type: Full-time

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About Leaf Trade
It’s an exciting time to join Leaf Trade. After completing a Series B round for $20M in April 2022, we’re beginning to seek out talent to help us build our demand generation. Our founding team listened to their friends about what was broken within the cannabis industry and built Leaf Trade to fix it. That spirit of listening is what drives us today — from onboarding to education, to feature requests. We listen, brainstorm, and build. We also listen to our team and take feedback from the entire Leaf Trade crew to build a supportive, collaborative environment built on genuine respect, continuous learning, and curiosity. We also trust our team and offer a work-anywhere policy.
What we are building is nothing less than the future of wholesale Cannabis buying and selling. Our marketplace connects licensed cannabis wholesalers with licensed cannabis retailers streamlining operations for some of the biggest names in Cannabis. We’re doing that by giving cannabis businesses the tools they need to stay on top in increasingly competitive, highly regulated markets. Our tech solutions allow for the exponential growth of cannabis industry changemakers. We pride ourselves on supporting the cannabis companies changing the world, the marketplace, and our communities for the better.
About the Role
Join Leaf Trade in a critical role as our Sr Marketing Manager - Demand Generation. This role will build our demand generation strategy and execute the program across channels. Candidates must be strong communicators who are confident in leveraging data to build their demand pipeline projections. This new role, reporting to our Head of Marketing, is critical to our business's growth and will be set up to scale with the company.
Responsibilities:

• Partner with the sales team to define targets that assist in scaling demand for our products
• Manage the execution and performance of acquisition-focused and ABM campaigns across engagement channels
• Develop near and long-term acquisition strategies that increase qualified leads and net revenue
• Deliver quality leads to our sales teams while enabling them to effectively convert leads into pipeline and revenue, collect feedback from the field on an ongoing basis to optimize campaigns, and closely monitor ROI
• Analyze and optimize the lead conversion process by owning the complete lead process from awareness through to closed/won customers
• Optimize our marketing automation and lead nurturing processes across all channels
• Work cross-functionally to understand how our inbound leads turn into customers and continually refine our process to convert customers
• Continually optimize for performance with tactics such as landing page testing, funnel optimization, ad copy testing, and more
• Collaborate with the content and creative teams to align on channel best practices for lead generation

Requirements:

• At least eight years of marketing experience
• Willingness to collaborate with cross-functional and external teams teams
• At least 2 years of experience in B2B Lead Generation
• At least 3 years of experience in Google Ads and Google Analytics
• Google Ads and Google Analytics certifications preferred
• 3 years of direct management experience preferred
• Excellent verbal communication skills with a good command of the English language

Leaf Trade is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Leaf Trade focuses on E-Commerce, B2B, Startups, Technology, and Wholesale. Their company has offices in Chicago. They have a growing team that's +50 employees. To date, Leaf Trade has raised $22.5 million in funding; their latest round was closed in March 2022.

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Are you ready to join a team that will change an entire industry and the country?

Leafwell, the leader in cannabis advocacy through data and expertise, is seeking a B2B Demand Generation Manager with experience creating successful account-based marketing (ABM) programs remotely based. As a high-growth company, we are looking for someone who thrives in a fast-paced environment and embodies the company’s mission and culture.

The Manager, B2B Demand Generation, will be responsible for acquiring new high-value leads with cannabis organizations and verticals. In addition to building a longer-term account-based marketing strategy, you will work with account management to increase retention and incremental revenue from existing partners. You will also be responsible for generating demand within new verticals and for new products and features.

The ideal candidate has worked within the medical or cannabis space, sourcing relationships with brands and retailers by developing revenue-generating account-based marketing programs. You’re a team player who excels in working cross-functionally with sales, account management, product, and marketing.

About Leafwell:

At Leafwell, we believe cannabis is medicine, and our mission is to unlock the therapeutic potential of the plant by increasing access, research, and education.

Leafwell considers cannabis a pharmacy in a plant. It has the versatility and safety profile to help millions of people and provide a better alternative However, much work needs to be done, and the problems listed above still need solving. Leafwell is working to help crack the cannabis code and utilize our platform to:

Increase Access

• Telemedicine allows everyone to receive the health care they need and deserve from the comfort of their home. Patients can speak to a physician and get certified online.

Increase Research

• As more patients are certified, the greater the number of patient populations we can study for research. We are gathering real-world evidence (RWE) to understand better which cannabis products people are using and how effective they are – decipher which cannabinoids, terpenes, and flavonoids are best for which conditions.

Increase Knowledge

• Leafwell’s healthcare professionals become armed with the resources they need to answer patients’ questions with accuracy and clarity – increasing trust and helping people understand why cannabis is medicine.

Increase Education

• Patients from all over the country can find out how and why they use cannabis and its effectiveness for their conditions.
  Essential Duties and Responsibilities

The B2B Demand Generation Manager will perform the following responsibilities:

• Plan, scope, and execute account-based marketing initiatives to successfully deliver high revenue-generating new partners for the sales and outreach team
• Deepen reach within top cannabis brands and dispensaries by targeting the right teams behind specific brands with relevant and compelling messaging
• Work closely with account management to create and execute campaigns (eg nurture and drip) for customer retention and expansion.
• Gain demand in new advertising categories, in-store engagement, partner events, and out-of-home, determining what the ideal customer profile (ICP) looks like within those verticals and
• what means are most ideal to reaching them.
• Determine which top-tier brand and retail organizations are the best targets for Leafwell based on market analysis and collaboration across internal teams
• Track and optimize account-based marketing programs based on sell-through
• Other job duties as assigned

Experience and Qualifications

• High School Diploma and a minimum of 6 months – 1 year work experience in relevant field; Bachelor’s Degree preferred
• Passion for changing the world for the better by making cannabis more accessible to those who could benefit from it
• Minimum of 4+ years of experience in B2B demand generation within retail, mobile, or related environment
• Proven track record of achieving revenue growth through account-based marketing
• Experience with marketing automation & CRM tools (eg Hubspot, Salesforce)
• Experience developing compelling messaging across all digital channels
• An analytical and data-driven approach to program measurement and optimization
• Outstanding written and verbal communication skills
• Self-starter, proactive, and eager to achieve results and grow the business
• Ability to work well under pressure and manage multiple tasks simultaneously
• Excellent communication and presentation skills
• Strong ethics and reliability
• Tech-savvy with the ability to quickly learn new processes, programs, and multi-task regularly
• Excellent communication and interpersonal skills; ability to work with and appeal to a wide variety of personalities and professional tendencies
• Cannabis knowledge; industry experience is a plus
• Proficient in Google Suite
• Outstanding organizational and time-management skills
• A leader and strategic thinker
• Problem-solving and decision-making aptitude
• Previous experience utilizing a CRM

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Who We Are:

Akerna is a leading enterprise software solutions provider that enables regulatory compliance and inventory management. At Akerna we are passionate about solving problems that better our world. We provide data-driven solutions worldwide across the entire supply chain. Our technology empowers the industry to prove outcomes that positively change lives every day. We have a passionate and purposeful work environment where we live by five principles: Do the right thing, Be part of the solution, Show people you care, Grow together, and Make an impact.

Who You Are:

You’re a data-driven leader and B2B marketer with proven expertise in leveraging multiple inbound and outbound channels to drive revenue. You are nimble and flexible, able to see both the 30,000 foot view and the granular detail of the day-to-day activations. You are comfortable with change and growth, ready to wear multiple hats, and be a driver of innovation and opportunity. You are a digital marketing expert, with a passion for metrics and analytics, ready to be a key player on a fun and fast-paced team in the growing world of cannabis technology. This role reports to the Director of Marketing and works closely with sales, account management, and product teams.

Demand Generation Manager:

As a key member of the marketing team, the Demand Generation Manager will create and optimize personalized lead and pipeline generation programs paired with engagement strategies that increase conversion rates, positively impact win rates and sales cycle times, and ultimately help to accelerate growth for multiple brands within the Akerna product portfolio.

Essential Job Duties:

• Design, plan, launch, manage, and optimize multi-channel inbound and outbound marketing campaigns to generate leads and drive attributed pipeline and revenue.
• Manage and improve marketing tactics such as list building, SEO, PPC, landing pages, social media, webinars, and email, continually evaluating and optimizing funnels to increase lead-to-customer conversion rates.
• Oversee marketing stack (including Asana, HubSpot, Intercom, ZoomInfo, and Salesforce) to optimize lead flow, improve lead scoring, and implement campaigns.
• Consistently monitor metrics, and create analytics reports of engagement for strategic campaigns. Forecast and present to senior management the correlation of marketing efforts with key success metrics, including revenue gains.
• Own and manage relationships with external agencies and channel partners.

What You’ll Bring:

• 2 – 5 years of experience in hands-on lead generation, account-based marketing, and campaign management, B2B technology/enterprise SaaS experience strongly preferred
• Master in configuring and managing funnel statistics via CRM and Marketing Automation software (HubSpot and Salesforce required)
• Highly analytical and able to derive meaning from data through testing and optimization.
• Ability to create structure in ambiguous situations and effective processes.

What We Offer:

• Competitive salaries
• 100% company-paid medical, dental and vision insurance
• Generous vacation policy

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.