Cannabis Sr Marketing Manager Demand Generation Remote Or Office Jobs

About Leaf Trade
It’s an exciting time to join Leaf Trade. After completing a Series B round for $20M in April 2022, we’re beginning to seek out talent to help us build our demand generation. Our founding team listened to their friends about what was broken within the cannabis industry and built Leaf Trade to fix it. That spirit of listening is what drives us today — from onboarding to education, to feature requests. We listen, brainstorm, and build. We also listen to our team and take feedback from the entire Leaf Trade crew to build a supportive, collaborative environment built on genuine respect, continuous learning, and curiosity. We also trust our team and offer a work-anywhere policy.
What we are building is nothing less than the future of wholesale Cannabis buying and selling. Our marketplace connects licensed cannabis wholesalers with licensed cannabis retailers streamlining operations for some of the biggest names in Cannabis. We’re doing that by giving cannabis businesses the tools they need to stay on top in increasingly competitive, highly regulated markets. Our tech solutions allow for the exponential growth of cannabis industry changemakers. We pride ourselves on supporting the cannabis companies changing the world, the marketplace, and our communities for the better.
About the Role
Join Leaf Trade in a critical role as our Sr Marketing Manager - Demand Generation. This role will build our demand generation strategy and execute the program across channels. Candidates must be strong communicators who are confident in leveraging data to build their demand pipeline projections. This new role, reporting to our Head of Marketing, is critical to our business's growth and will be set up to scale with the company.
Responsibilities:

• Partner with the sales team to define targets that assist in scaling demand for our products
• Manage the execution and performance of acquisition-focused and ABM campaigns across engagement channels
• Develop near and long-term acquisition strategies that increase qualified leads and net revenue
• Deliver quality leads to our sales teams while enabling them to effectively convert leads into pipeline and revenue, collect feedback from the field on an ongoing basis to optimize campaigns, and closely monitor ROI
• Analyze and optimize the lead conversion process by owning the complete lead process from awareness through to closed/won customers
• Optimize our marketing automation and lead nurturing processes across all channels
• Work cross-functionally to understand how our inbound leads turn into customers and continually refine our process to convert customers
• Continually optimize for performance with tactics such as landing page testing, funnel optimization, ad copy testing, and more
• Collaborate with the content and creative teams to align on channel best practices for lead generation

Requirements:

• At least eight years of marketing experience
• Willingness to collaborate with cross-functional and external teams teams
• At least 2 years of experience in B2B Lead Generation
• At least 3 years of experience in Google Ads and Google Analytics
• Google Ads and Google Analytics certifications preferred
• 3 years of direct management experience preferred
• Excellent verbal communication skills with a good command of the English language

Leaf Trade is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Leaf Trade focuses on E-Commerce, B2B, Startups, Technology, and Wholesale. Their company has offices in Chicago. They have a growing team that's +50 employees. To date, Leaf Trade has raised $22.5 million in funding; their latest round was closed in March 2022.

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