Cannabis Event Marketing Manager Jobs

The Humboldt Social Senior Marketing and Event Manager implements the company’s Marketing plans and ensures that all marketing materials are consistent with the company’s Brand Standards. The Senior Marketing and Event Manager is a key part of our team, working closely with our Sales staff and location managers to promote our core offerings in hospitality and cannabis.

The Senior Marketing and Event Manager curates the company’s social media presence on multiple channels, selectively places paid advertisements in print and digital media, and secures earned media. The Senior Marketing and Event Manager creates high quality digital and print content, including event collateral.

Events are a crucial element of Humboldt Social’s community engagement and marketing strategy. The Senior Marketing and Event Manager represents the company in these initial interactions, coordinating intake for Event Inquiries and tours of our locations. They complete the first stages of Event booking and facilitate the “pass off” to each location manager for Day of Event facilitation. Additional staff support at each location is available for events and tours. Over time, a dedicated Event and Marketing Assistant position will be created to provide support to the Senior Marketing and Event Manager.

Responsibilities and Duties

Website (2-4 hours per week)

• Manage Squarespace accounts for all websites
• Update existing websites to keep imagery and text current and consistent with Brand Standards.
• Update Event Calendar on each website

Print and Digital Collateral (10 hours per month)

• Work with external contractors to place digital and print advertising in line with the monthly budget.
• Periodically update Event and Wedding Guide for all locations, in both print and web formats.

Social Media (2 hours per day)

• Create monthly plans for each company social media account (Instagram and Facebook), including event promotion and specials.
• Create 5 weekly posts for each account
• Monitor inboxes and comments on each account and engage with followers to answer questions and direct inquiries to proper channels.

Events (3 hours per day)

• Respond to all requests for information about booking an event at a Humboldt Social Location within 48 hours with template response email and event guide.
• Provide or schedule weekly tours and consultations to prospective event clients.
• Manage the internal Google calendar for all Humboldt Social Events.
• Complete contracts and send out invoices for all booked events.
• Maintain a detailed spreadsheet of event information.

Location Relations (4-8 hours per week)

• Coordinate “pass off” with location Managers for all events at Humboldt Social locations. This coordination includes:
• Venue walkthrough with event client and location staff
• Staffing needs for the Location Manager to schedule.
• Drink and food orders for Bar Manager and/or Chef
• Completion of a “Day of” Event Scope and Timeline for each event, including vendor coordination and staff scheduling.
• Meet monthly with each location manager to discuss quarterly internal events and create marketing plan for each event.

Financial Reporting (2-4 hours per month)

• Meet regularly with the Controller to review financial reports, goals and benchmarks.
• Meet regularly with the VP of Sales to coordinate marketing initiatives with sales targets and review and update contract templates and pricing under the supervision of VP of Sales.

Hours

This is a full-time position. Administrative work, including Event intake, can be completed remotely, but familiarity with each Humboldt Social Location and strong relationships with the staff team are a must.

Compensation

$20/hour during the training period. $50,000 per year after the training checklist is completed. Opportunity for future growth and salary increases every 12 months thereafter.

$200 per month contribution to a Health Reimbursement Account. 4 weeks paid vacation per year. Mileage reimbursement is available for travel between one work site (Humboldt Bay Social Club, Papa and Barkley Social, or Scotia Lodge) and another Humboldt Social location or other business-related function. $25 per month cell phone reimbursement and $600 per year computer reimbursement. Stock options available after a positive yearly review.

Qualifications

• Computer literacy and proficiency with Squarespace, Google Suite, Canva, and Google Suite, Adobe Suite software, Planoly, and Facebook Business Suite. Familiarity with design software such as Pages, InDesign, Illustrator and/or Photoshop is highly desirable.
• High level of organization and attention to detail.
• Excellent customer service persona (e.g. positive and welcoming personality, ability to maintain boundaries with clients, flexibility)
• Excellent persuasive writing skills
• Hospitality experience, including but not limited to bartending, hotels, food service, large events
• Excellent taste and sense of visual style
• High level of critical thinking and the ability to problem-solve under pressure
• Excellent verbal communication skills, including the ability to express concerns and needs assertively.
• This job operates in an indoor/outdoor environment that regularly requires the ability to lift and move items weighing up to 50 lbs, climb stairs, and be on your feet for hours at a time.
• A California Driver’s license.

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

• Employee discount
• Flexible spending account
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Weekend availability

Supplemental Pay:

• Bonus pay

Work Location: Multiple Locations

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Job detailsSalary$70,000 - $75,000 a yearJob TypeFull-timeNumber of hires for this role1Qualifications

• • Bachelor's (Preferred)

  • Event Marketing: 1 year (Preferred)

  • Retail Marketing: 2 years (Preferred)

Full Job Description

Position: Event Marketing Manager

Department: Marketing

Reports to: CMO

FLSA Classification: Exempt, Full Time

Direct Reports: None

Sweet Flower’s Mission:

Create the industry-leading Cannabis Lifestyle brand of premium retail stores and cannabis goods and related products, with significant consumer appeal, brand awareness and customer resonance.

Job Summary:

The Events Marketing Manager, reporting to the CMO, will be creating and managing all brand events for Sweet Flower, including client and influencer events, store openings, virtual events, new markets as well as help with retail marketing management. This position will be responsible for effective coordination and communication with the HQ and retail teams.

To fulfill this role you have exceptional leadership and communication skills, a deep understanding of event marketing strategy and operations, and validated experience executing best-in-class events. You are passionate about producing eye-opening and unforgettable events. You will drive the strategy, execution, and return on investment of all events produced.

Additionally, you must be able to work at both the strategic level (generating exciting and innovative ideas for growth) and at the tactical level (creating campaigns with merchandising tools, analyzing impact, solving problems and working in store and with the store teams on execution). You must be collaborative and have the team spirit necessary to support others through ideas, best practices and attainment of results.

Duties and Deliverables:

Strategy

• Own and be a strategic thought partner in the development and implementation of the Sweet Flower event strategy

• Continually ideate on strategy evolution and new engagement opportunities for Sweet Flower community, clients, and influencers and brand partners.

• Identify themes for events that correlate to overall brand initiatives and priorities

• Oversee hindsight reporting to key stakeholders; articulate insights, trends, key learnings and opportunities by reviewing past events, soliciting field feedback

• Partner with analytics and merchants to identify sales goals for stores

• Develop and track program KPIs for events clients/influencer/ brand participation/ wrap-up reports.

Communication & Execution Management

• Development and distribution of event calendars

• Brief Creative Team on creative needs (digital/print) needed to support events store initiatives

• Manage communication between Sweet Flower HQ and partners (external and/ or store teams) to ensure all have resources needed to execute

• Oversee all on location logistics and ensure they are thought through and manage

• Coordinate with internal and external cross functional partners to ensure cross-organizational awareness and flawless execution

• Communicate project roadblocks and recommend solutions

• Manage and recruit street teams for field marketing efforts.

• Manage and recruit Brand ambassadors.

Brand Strategy Marketing Partner

• Strong event and brand partnership relationships in: Music, Wellness, Art, Film, Fashion, Food etc.

• Strong brand-marketing relationships, communicating regularly on business-related issues

• Develop a keen understanding of the brands' businesses, priorities and products

• Manage event execution with excellence, ensuring delivery of all brand activation requirement

*

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Self-motivated, intellectually curious, and take ownership of actions.

• Excited to build and adapt to the adventures of working for a rapidly expanding company.

• Ability to think critically and strategically to boost teamwork and communication across teams continually.

• Attention to detail and excellent follow-through.

• A committed team player.

• Ability to function in a fast-paced environment while maintaining focus and control of workflows while to consistently produce high-quality and measurable results.

• Passionate, excited, and a “can do” positive attitude.

• Ability to multi-task and manage competing priorities, can triage appropriately and apply critical thinking to solve problems.

• Comfortable with ambiguity and open to collaborative environments.

• Comfort using and/or learning reporting tools like Google Analytics, SpringBig, Mailchimp

Work Environment and Physical Demands:

This job operates in a corporate office environment. While performing the duties of this job. This role typically works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office. The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to and occasionally move or lift objects more than 30 pounds. This position will occasionally require kneeling, stooping, crouching, crawling and climbing. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Required Education and Needed Experience:

• BA in Marketing preferred

• At least 3 years of experience in experiential marketing/ event planning/ account management/retail marketing

• A creative disposition- able to partner with Creative as well as manage hands on execution with cross functional partners

• Exceptional organizational skills- must have attention to detail.

• Excellent communication skills great interpersonal skills and ability to foster key relationships

• Excellent written and spoken communication with the ability to write marketing collateral in multiple tones/voices as appropriate

• Can-do positive attitude and a roll-up-your-sleeves approach

• Excellent customer skills, superior interpersonal skills, results oriented and highly motivated

• Superb organization skills and be deadline and schedule oriented, yet able to flex with dynamically changing priorities

• Demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans

• Passion for Cannabis and wellness values

• Proven ability to plan and execute events effectively and with strong attention to detail

• Working knowledge of PMS Programs Word, Excel, Publisher, Adobe Photoshop

• Excellent written and verbal skills

• Cannabis knowledge a plus

Sweet Flower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Expected Hours of Work:

This is a full time, exempt role. Occasional Nights, Evenings, Weekend and Holiday may be required as business needs demand.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Event Marketing: 1 year (Preferred)
• Retail Marketing: 2 years (Preferred)

Work Location:

• Multiple locations

Work Remotely:

• No

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Who We Are

Enlighten is the largest digital out-of-home advertising network in the cannabis industry, enabling cannabis and non-endemic brands alike the singular opportunity to market directly to verified cannabis consumers at the point-of-purchase in over 1,000 retail locations.

Position Overview

The Event Marketing Manager will be responsible for outreach, activations and marketing for The Real CannaBus, the world’s first and only mobile cannabis dispensary.

Responsibilities

• Research upcoming events for the CannaBus
• Handle event and vendor applications
• Lead the execution of events (cannabis and non-cannabis) of various size and scale
• Manage budget, event timelines, event specs, production schedules, etc.
• Manage and develop vendor relationships
• Work with sales team to sell bus sponsorships for upcoming events
• Assist with additional marketing duties as needed

Qualifications

• 3+ years of event planning and production experience
• Tradeshow and Cannabis experience a plus
• Willingness to travel

Job Type: Full-time

Experience:

• Event Management: 2 years (Preferred)

Location:

• Los Angeles, CA (Required)

Work Location:

• One location

Benefits:

• Paid time off
• Flexible schedule

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• People-oriented -- supportive and fairness-focused
• Team-oriented -- cooperative and collaborative

Schedule:

• Monday to Friday

Apply for this job with Enlighten

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.