Cannabis jobs at Humboldt Social

The Humboldt Social Senior Marketing and Event Manager implements the company’s Marketing plans and ensures that all marketing materials are consistent with the company’s Brand Standards. The Senior Marketing and Event Manager is a key part of our team, working closely with our Sales staff and location managers to promote our core offerings in hospitality and cannabis.

The Senior Marketing and Event Manager curates the company’s social media presence on multiple channels, selectively places paid advertisements in print and digital media, and secures earned media. The Senior Marketing and Event Manager creates high quality digital and print content, including event collateral.

Events are a crucial element of Humboldt Social’s community engagement and marketing strategy. The Senior Marketing and Event Manager represents the company in these initial interactions, coordinating intake for Event Inquiries and tours of our locations. They complete the first stages of Event booking and facilitate the “pass off” to each location manager for Day of Event facilitation. Additional staff support at each location is available for events and tours. Over time, a dedicated Event and Marketing Assistant position will be created to provide support to the Senior Marketing and Event Manager.

Responsibilities and Duties

Website (2-4 hours per week)

• Manage Squarespace accounts for all websites
• Update existing websites to keep imagery and text current and consistent with Brand Standards.
• Update Event Calendar on each website

Print and Digital Collateral (10 hours per month)

• Work with external contractors to place digital and print advertising in line with the monthly budget.
• Periodically update Event and Wedding Guide for all locations, in both print and web formats.

Social Media (2 hours per day)

• Create monthly plans for each company social media account (Instagram and Facebook), including event promotion and specials.
• Create 5 weekly posts for each account
• Monitor inboxes and comments on each account and engage with followers to answer questions and direct inquiries to proper channels.

Events (3 hours per day)

• Respond to all requests for information about booking an event at a Humboldt Social Location within 48 hours with template response email and event guide.
• Provide or schedule weekly tours and consultations to prospective event clients.
• Manage the internal Google calendar for all Humboldt Social Events.
• Complete contracts and send out invoices for all booked events.
• Maintain a detailed spreadsheet of event information.

Location Relations (4-8 hours per week)

• Coordinate “pass off” with location Managers for all events at Humboldt Social locations. This coordination includes:
• Venue walkthrough with event client and location staff
• Staffing needs for the Location Manager to schedule.
• Drink and food orders for Bar Manager and/or Chef
• Completion of a “Day of” Event Scope and Timeline for each event, including vendor coordination and staff scheduling.
• Meet monthly with each location manager to discuss quarterly internal events and create marketing plan for each event.

Financial Reporting (2-4 hours per month)

• Meet regularly with the Controller to review financial reports, goals and benchmarks.
• Meet regularly with the VP of Sales to coordinate marketing initiatives with sales targets and review and update contract templates and pricing under the supervision of VP of Sales.

Hours

This is a full-time position. Administrative work, including Event intake, can be completed remotely, but familiarity with each Humboldt Social Location and strong relationships with the staff team are a must.

Compensation

$20/hour during the training period. $50,000 per year after the training checklist is completed. Opportunity for future growth and salary increases every 12 months thereafter.

$200 per month contribution to a Health Reimbursement Account. 4 weeks paid vacation per year. Mileage reimbursement is available for travel between one work site (Humboldt Bay Social Club, Papa and Barkley Social, or Scotia Lodge) and another Humboldt Social location or other business-related function. $25 per month cell phone reimbursement and $600 per year computer reimbursement. Stock options available after a positive yearly review.

Qualifications

• Computer literacy and proficiency with Squarespace, Google Suite, Canva, and Google Suite, Adobe Suite software, Planoly, and Facebook Business Suite. Familiarity with design software such as Pages, InDesign, Illustrator and/or Photoshop is highly desirable.
• High level of organization and attention to detail.
• Excellent customer service persona (e.g. positive and welcoming personality, ability to maintain boundaries with clients, flexibility)
• Excellent persuasive writing skills
• Hospitality experience, including but not limited to bartending, hotels, food service, large events
• Excellent taste and sense of visual style
• High level of critical thinking and the ability to problem-solve under pressure
• Excellent verbal communication skills, including the ability to express concerns and needs assertively.
• This job operates in an indoor/outdoor environment that regularly requires the ability to lift and move items weighing up to 50 lbs, climb stairs, and be on your feet for hours at a time.
• A California Driver’s license.

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

• Employee discount
• Flexible spending account
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Weekend availability

Supplemental Pay:

• Bonus pay

Work Location: Multiple Locations

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