Cannabis Creative Services Manager Jobs

Position Title: Creative Services Manager

Reports To: General Manager

Hours: Full-time

Location: Westfield, MA

Classification: Exempt

Salary range: $55,000.00 - $65,000.00 annually

Position Summary:

The Creative Services Manager will report to the General Manager and be responsible for overseeing all day-to-day company marketing initiatives across all channels, from creation of content, to strategic execution, to analysis of performance, to reporting of metrics. This position will work closely with the leadership team to align marketing messaging, strategy, and audience to drive brand awareness and sales growth.

Essential Duties and Responsibilities:

• Design high-quality creative assets; advertisements, posts, print materials, graphics, signage and other communications assets.




• Provide project management, oversight, and creative direction for graphic designer and social media positions, ensuring brand consistency, quality, and accuracy across all marketing channels.




• Oversee website management and update/redesign as needed.




• Oversee all social media pages and collaborate with the marketing team to develop goals and plans to accomplish these goals.




• Coordinate the development and implementation of overall branding and marketing strategies, including, but not limited to: paid and organic advertising, SEO & internal communications.




• Organize and attend marketing activities or events to raise brand awareness, when needed




• Plan advertising and promotional campaigns for products or events on a variety of media (social, print, online, etc.)




• See all ventures through to completion and evaluate their success using various metrics




• Conduct market research to identify opportunities for promotion and growth




• Collaborate with managers, when needed




• This is a ‘hands-on’ position, you will lead a 3 person team and will be expected to create content, take photographs, edit graphics, or any other marketing tasks if/when your team members are unavailable for any reason.




• Other duties may be assigned

Management Responsibilities:

• Supervise the current marketing team, including a graphic designer & social media coordinator




• Collaborate with General Manager and HR Manager during evaluation process as well as disciplinary meetings

Knowledge and Skills:

• Strong proficiency in programs for creating & distributing digital and print content including:






• Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop




• Constant Contact




• Wordpress




• Google Workspace






• Must possess advanced knowledge & understanding of social media content optimization and analytics to enhance relationship building across all platforms.




• Must have experience in utilizing analytics and optimization tools including Google’s suite of products, particularly AdWords, Analytics & Tag Manager




• Editorial and writing experience/proficiency




• Current knowledge of the rules and regulations for marketing cannabis in MA preferred, and must be prepared to become an expert in permissible marketing and advertising activities.




• Must be able to work in a collaborative and diverse environment




• Solid knowledge of general marketing techniques and principles




• Good understanding of market research techniques, statistical and data analysis methods




• Excellent organizational and multitasking skills




• Outstanding communication and interpersonal abilities




• Proficient in sharing key insights through comprehensive data.




• Able to anticipate needs, innovate, multitask, and thrive in a fast-paced environment




• Must be a creative thinker and problem solver who is detail oriented, highly organized, and able to manage multiple projects at any given time




• Excellent communication, presentation skills, and professional work ethic




• Proven ability to set and meet deadlines

Education and/or Work Experience Requirements:

• Required Degree(s): Bachelor's degree in Marketing, Graphic Design, Communications




• Required Experience: 3-5 years of direct applicable experience or 5-8 years of related experience




• Preferred Field of Expertise: Marketing in Cannabis Industry.




• Must have open and flexible availability to include, nights, weekends and holidays




• Must be 21+




• Cannabis experience, personal or professional, not required, but ideal candidate must be willing to become well educated about cannabis and the industry

Physical Requirements

• Ability to lift and carry up to 50lbs.




• Ability to stand and walk for at least 8 hours at a time.

Workplace Environment

• Busy retail environment with moderate noise level.




• Indoor environment; some exposure to seasonal temperature changes.




• Loud environment, music & conversations.




• High volume work during peak hours, events and holidays.

CANNABIS CONNECTION, INC IS AN EQUAL OPPORTUNITY EMPLOYER

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WHO WE ARE:

We're real growers and cannabis lovers who are committed to staying on the cutting edge of cultivation when it comes to producing carefully bred, premium indoor flower. We have developed world-class facilities and vertically integrated businesses for the production, manufacturing, distribution, and sale of agriculture.

JOB SUMMARY:

The Marketing team is looking for an exceptional Creative Services Manager to oversee the design and production of assets for packaging, marketing materials, in-store displays and digital assets. You will work closely with the Marketing Director to create content and experiences to tell the HIGH SEASON and GRATITUDE brand/product stories at every touchpoint.

Our Ideal candidate is highly creative, organized and motivated. Passionate about cannabis culture. And must have strong hands-on design and production experience. Does this sound like you?

JOB RESPONSIBILITIES:

• Work with the Director of Marketing to plan, create, produce and distribute content on a continual basis.
• Manage weekly production of labels and product packaging.
• Organize and maintain brand asset library. Traffic assets to our internal staff and retail partners.
• Create and update product marketing assets weekly, including menus and digital content.
• Help design creative marketing materials: in-store displays, signage, apparel, merchandising, point of sale tools, etc.
• Maintain menus on websites, Weedmaps and other platforms
• Help create art, photo and video assets for social platforms.
• Help schedule social posts.
• Create and maintain a streamlined content calendar that keeps the whole team on track
• Brainstorm new content ideas alongside the marketing team
• Attend various industry tradeshows and company-sponsored events.

JOB QUALIFICATIONS:

Qualifications/Skills:

• Bachelor’s degree or relevant experience.
• Strong graphic design skills
• Command of visual design and typography principles
• Possesses extreme attention to detail and ability to adhere to design guidelines and specifications
• Fluency in Adobe Creative Cloud (Illustrator, Photoshop a must. Premiere a big plus)
• Strong writing and editing skills
• Excellent organizational skills
• Proactive problem-solving and the ability to work independently to troubleshoot technical and process related issues
• Possesses knowledge of cannabis and cannabis culture
• Some knowledge of web design, including HTML and CSS, Wordpress
• All resumes must be accompanied by portfolio and/or website link.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Ontario, CA 91764: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)
• Cannabis: 3 years (Preferred)

Work Location: One location

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

ABOUT US

CannaCraft Inc. is one of the largest and most recognized Cannabis companies in California. Our award-winning portfolio is the convergence of industry expertise, cutting-edge technology, and the belief that cannabis has the power to transform lives for the better. California’s most robust brand portfolio offers hundreds of cannabis products masterfully crafted by leading cannabis researchers and scientists. Our family of brands includes AbsoluteXtracts, ABX Live, Care By Design, Farmer and the Felon, Lagunitas Hi-Fi Sessions, Loud+Clear, Humboldt Terp Council and Keef Cola.

We are offering an exciting opportunity for a creative services Project Manager to join CannaCraft Inc. This role is responsible for supporting the success of CannaCraft by managing the creation of impactful marketing tools and engaging campaigns that represent each brand’s spirit, positive virtues and character to our consumers and dispensary accounts.

The Project Manager role will support the Sales, Marketing and Creative Services departments and is responsible for managing a dynamic list of priorities and ensuring creative projects are delivered on time and within scope. The Project Manager will support our design, web, print, digital and retail marketing projects.

PRIMARY DUTIES/RESPONSIBILITIES INCLUDE:

• Manage multiple projects simultaneously from project inception to final delivery.
• Manage a dynamic list of priorities and ensure creative projects are delivered on time and within scope.
• Develop and distribute several scopes of work and creative briefs each week, coordinate their creation with the design team; manage, organize, and distribute corresponding assets accordingly.
• Manage the design and production workflow and schedule- tracking milestones, looking at volume, velocity, and resources.
• Track hours usage with agency partners and ensure projects and monthly retainers stay within expected scope.
• Identify, develop, and roll-out new processes; develop new tools / automate functions.
• Manage all source design files on Google Drive while implementing standard naming conventions, archiving procedures and folder structures.
• Provide consistent, excellent communication to all relevant parties internally and externally, including directors, brand managers, graphic designers, web developers, printers, third party vendors, and agency partners using clear and informed instructions to take each project from vision to completion.

KNOWLEDGE/SKILLS/ABILITIES - REQUIRED

• 2+ years Project Management experience in the marketing and creative services industries.
• Bachelor’s Degree or equivalent in work experience.
• Strong command of the creative process in both the traditional and digital space.
• Outstanding organizational, communication, and interpersonal skills (verbal/presentation/written)
• Experience working with production teams across multiple departments.
• Experience managing fast-paced projects in a deadline-driven environment.
• Ability to innovate, think creatively, and foster dialogue across diverse groups.
• Excellent organizational and multi-tasking skills with solid attention to detail.
• Ability to take initiative and work proactively, make independent judgment/decisions.
• Has an entrepreneurial spirit with a passion for learning new skills and personal growth.

KNOWLEDGE/SKILLS/ABILITIES – PREFERRED

• G-Suite knowledge is preferred.
• Asana experience is preferred or comparable project management software.
• Graphic Design and Adobe Suite experience preferred.
• Social Media experience a plus.
• Cannabis-industry experience a plus.
• Bi-Lingual in English/Spanish is a plus.
• PMP Certification a plus .

BENEFITS

CannaCraft offers a competitive pay rate and comprehensive medical, dental, vision benefits, life insurance, PTO, 401(K) and paid holidays. Our office offers internal career development.

Interested? Include a brief cover letter telling us why you'd be a great fit. We look forward to hearing from you!

** MUST BE 21 YEARS OF AGE TO APPLY

**MUST HAVE OWN VEHICLE WITH PROPER VALID INSURANCE

**CANNABIS, CONSUMER PACKAGED GOODS, MARKETING, CREATIVE SERVICES EXPERIENCE

HIGHLY DESIRABLE

CannaCraft provides equal employment opportunities to all employees and applicants for employment

and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex,

national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or

expression, or any other characteristic protected by federal, state or local laws.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

CannaCraft is a second chance friendly and equal opportunity employer. Qualified applicants will be

considered regardless of race, color, religion, sex, national origin, age, disability or genetics. This policy

applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion,

termination, layoff, recall, transfer, leaves of absence, compensation and training.

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.