Cannabis Content Marketing Specialist Jobs

Description: A2LA is a non-profit, public service membership organization offering compliance and accreditation services to organizations all over the world. A2LA is dedicated to formally recognizing testing, calibration and other laboratories and related organizations for their quality and technical competency with a variety of international standards (ISO/IEC 17025, ISO 15189, etc.), federal requirements (FDA, GLP, FCC, etc.), state (cannabis, etc.), and local requirements (water testing, etc.).
Whether it is the clean air that you breathe, the water you drink or the vehicle you drive, A2LA helps make the world a better, safer place by working to ensure that organizations are releasing products and services that are meeting testing and quality standards. Detailed information about our services can be found on our website at https://www.a2la.org/about.
The Role
A2LA is seeking a results-driven and engaging professional to develop captivating content and build brand awareness by working closely with our marketing team. This is an exceptional opportunity to grow within a global non-profit organization as a Content Marketing Specialist. This position will report directly to the Marketing Manager.
About You
You are someone who is passionate about consumer & marketing trends and thrives in a fast-paced environment. You have proven excellent communication skills and know how to manage your time effectively. You are someone who enjoys developing content strategies through print and digital marketing and works well on a team. You are self-motivated and are able to think big picture.
Responsibilities

• Manage list building, persona development, and creative messaging.
• Oversee campaign execution, producing fresh content, and monitoring analytics.
• Take the lead on drafting communications materials for campaigns, contributing to blog posts, podcasts, press releases, e-letters, and social media posts.
• Stay current on the latest marketing news trends through various continuing education outlets and following relevant resources.
• Write, edit, and proof other content as needed to ensure consistency in quality, style, and brand voice across the business.
• Work closely with digital marketing and graphic design to produce assets that are SEO-friendly, visually appealing, and on-brand.
• Proactively share best practices and expertise with the marketing team.
• Perform other duties as assigned.

. Requirements: A2LA may provide exceptions to educational requirements for veterans who demonstrate the ability to perform the duties listed in this job posting.
A successful candidate for these positions typically meets the following criteria:

• 5+ years of proven experience with web design, graphic design, and creative/copywriting.
• Bachelor’s Degree in Business, Marketing, Communications, or Journalism.
• Ability to adapt writing style to engage the target audience.
• Experience with Adobe Suite – InDesign, Illustrator, and Photoshop.
• Excellent written and oral communication skills.
• Ability to translate communication strategy to internal teams.
• Capacity to learn new platforms and tools quickly.
• Strong attention to detail and organizational skills.
• Ability to learn A2LA services.

Benefits and Compensation
The salary for this position is commensurate with experience. In addition, A2LA offers a robust 403(b) retirement plan and benefits package including medical, dental, HSA, FSA (medical and dependent), life insurance, short- and long-term disability, employee assistance program (EAP), AFLAC, tuition reimbursement and other pre-taxed benefits, paid-time off, 10 paid government holidays, 1 floating holidays, training and development, career advancement opportunities and much more!
Working Environment & Physical Requirements
The physical demands and work environment described here reflect those of a person, in this position, will typically encounter.

• Physical Demands: While performing the duties of this job, the employee is required to walk; sit for long hours, use fingers for typing; talk and hear. Specific vision abilities required by the job include close vision for reviewing documents on the computer or in hard copy state.
• Work Environment: Work is typically performed in an office setting. Hours are flexible, but they should normally encompass at least the core hours of 9:00AM to 3:00PM, total at least forty (40) hours for each work week, and suit the needs of various training clients, where appropriate.

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
A2LA is an equal opportunity employer. A2LA does not discriminate in employment based upon race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service, or any other federally protected classification.
Military/Military Spouse Personnel are encouraged to apply.

Job Type: Full-time

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Marketing Content Specialist
It’s not often that a company changes the way an industry works, creating explosive growth. Through data, science, and technology, Agrify is fundamentally transforming the cannabis industry so is seeking energetic and creative marketers who want to be a part of a winning team conveying compelling stories of relevance promoting engagement and making an impact. If you’ve ever longed for an opportunity to be surrounded by motivated, enthusiastic and supportive colleagues promoting products making both a commercial and a social impact, now’s your opportunity to shine. With a “who’s who” list of lighthouse brands in the industry, Agrify is a fast-paced and nimble hyper-growth company on track to dominate the industry.
Agrify is a rapidly growing company that is becoming the most innovative and vertically integrated solution provider in the cannabis & hemp industry. We take pride in delivering the highest consistency, quality, and ROI for our valued customers. We have an immediate opening for a Marketing Content Specialist in our cultivation division located in Billerica, MA. For more information about Agrify, check us out at www.agrify.com
Job Description:
In this role you will help drive the development and management of outbound content in support of our marketing, product teams, and the Agrify brand. It is critical that you are capable of working collaboratively with project teams from various functions inside and outside the broader marketing organization and exhibit a high level of internal customer focus and service to successfully drive marketing communication programs under aggressive timelines, in a dynamically evolving and fast-paced cannabis and hemp technology environment. Our mission is to enhance the business case for Agrify products and services, deliver world-class content, and drive industry leadership through our Agrify strategy.
You will partner in the development of various types of content that articulate Agrify’s cannabis cultivation solutions value proposition, working closely with Agrify’s marketing, product, and technology teams to support customer engagements and industry leadership through thought-leadership activities related to topics such as cultivation technology, operations efficiency, and consistency and quality in cultivation.
Succeeding in this role, you should be experienced in copywriting and marketing with a content creation background in cannabis, technology, or life sciences, as well as a track record of initializing and executing best practices for search engine optimization. You will need to be able to embrace Agrify’s core technologies and target markets within the cannabis industry to create content that aligns with our brand.
Responsibilities:

• Work in a content marketing role to produce written content for a variety of platforms, concentrating on website, whitepapers, blogs, sales support, email campaigns, and social media
• Work onMarketin content strategies to effectively reach the desired target audience and marketing objectives
• Collaborate to create and activate content across multiple channels sales and customer collateral that differentiates Agrify and positions Agrify as a cultivation solutions leader in the cannabis industry
• Maintain clearly articulated narrative on cultivation solutions and other Agrify topics based on market and competitive research, customer insights, and collaboration with industry and internal experts
• Deliver consistent drumbeat of internal sales content in order to inform, inspire, and enable sales to effectively leverage Agrify solutions
• Take complex scientific content and make it accessible for site visitors and indexable for search engines
• Implement structured taxonomy, metadata, and keywords to content assets as needed
• Identify and implement key metrics and analytics, track, and measure results, and gather insights to continuously improve successful program management development and execution

Skills & Qualifications:

• Bachelor’s degree required, preference for a degree in journalism, creative writing, or communications
• 2+ years of relevant experience in a content marketing or copywriting role
• A strong portfolio showcasing content creation and editing ability
• Understanding of digital media best practices to rank highly in SEO, SEM, or social media platforms
• Familiarity with content management systems such as WordPress, Drupal, and Joomla
• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
• Demonstrated problem-solving, decision-making, and organizational skills, with excellent time management
• Sophisticated people skills with the ability to interact and collaborate with cross-functional, geographically-disperse teams
• Excellent written and verbal communication skills
• Experience using a variety of project management software and tools
• Understanding of both technical and cultivation concepts

In addition to excellent growth opportunities, Agrify provides competitive compensation, a benefit package that includes medical, dental, and vision insurance, a 401K plan, and PTO time.

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Job details
Salary
$16.50 an hour
Job Type
Full-time
Qualifications

• 
  
  
  

  • US work authorization (Required)

  • commercial/product photography: 2 years (Preferred)

  
  

Full Job Description

Title: Marketing Content Specialist

Reports to: Marketing Manager

Department: Marketing

Required Permits/Licensing/Registration: Marijuana Establishment Agent Card, Valid Driver License

FLSA Status: Non-Exempt

Supervisory Responsibilities: N/A

Overview:

The Marketing Content Specialist will perform advanced levels of photography and videography creative services for Deep Roots Harvest. Utilizing current image capturing equipment, software for editing, composition and layout you will capture stunning and vivid imagery to be used in corporate marketing and advertising projects with the supervision of the Marketing Manager.

While providing support through the generation of photographic and video marketing content, casting & directing photo and video shoots, copywriting, advising on strategies to reach targeted demographics, evaluation of marketing content effectiveness, and maintaining a comprehensive photographic image and video database. Some travel required for location shoots.

Essential Functions:

• Capture, edit, and deliver professional photographic images and videos that satisfy the conceptual vision for desired marketing content

• Improve image quality and design through the utilization of available editing software & techniques

• Arrange and adjust products, scenery, lighting, and backgrounds to achieve desired content creation

• Cast and direct models during photo & video shoots to achieve suitable results

• Assist in the creation of written copy that will accompany supporting imagery

• Advise on strategies to reach targeted demographics through the development of brand messages

• Assist in the evaluation of the effectiveness of virtual, print, and in-person marketing campaigns, and make adjustments based on those appraisals to achieve expected results

• Collaborate with the Marketing Manager to identify and develop marketing campaign concepts

• Responsible for the archiving and maintenance of photographic image and video databases

• Display comprehensive knowledge of the online & print publishing processes and applications

• Maintain all Company-issued photo/video equipment in good state of repair

• Research and suggest innovative ideas for content creation, procedures, and best practices

• Monitor and remain within Marketing department budgetary guidelines

• Display comprehension of regulatory statutes for advertising in the legalized cannabis industry

• Other duties as assigned

Job Specifications:

• Operate under the guidelines provided by company policies and procedures.

• Ability to understand and complete all given directives in a timely manner.

• Ability to communicate clearly whether verbally or in writing

• Basic understanding of compliance software and job specific information technology

• Adherence to all industry standards set forth by Local, State, and Federal regulations.

• Capacity to work autonomously to achieve daily directives and department goals.

• Flexible work schedule required; to include covering a vacant shift and/or facility issues in emergency situations as needed.

• Ability to travel regularly and potentially relocate as needed for new store openings

• Represent the company in a professional manner when communicating or interacting with all local community, state, or federal officials.

• Observe and maintain all safety procedures and protocols

Additional Functions:

• Ability to be flexible and work in various sectors of the department or company as needed and/or requested by their direct supervisor.

• Ability to listen well and communicate effectively orally and in writing with various audiences.

• Ability to use initiative and independent judgment appropriately.

• Ability to apply appropriate public relations skills in various situations and circumstances and to facilitate change as needed.

• The ability to work in a fast-paced, changing and challenging environment.

• Must have excellent communications skills and attention to detail.

• Ability to interpret, understand, and comply with complex statutes, ordinances, regulations, standards, and laws

• Understanding of applicable federal, state and local laws and regulations as they pertain to the industry, personnel law, safety regulations, local municipal codes and organizational rules, regulations, directives and standard operating procedures.

• Ability to establish and maintain effective working relationships with employees, management, governmental agencies, community members and the general public.

• Ability to use standard office equipment, computer equipment and software including word processing, database management, spreadsheet applications and electronic mail.

Additional Requirements:

• Must be a minimum of 21 years of age

• Must pass any and all required background checks

• Valid driver's license

• Must be and remain compliant with any and all legal or company regulations for working in the industry

• Must understand color theory and the graphics production process of images and video.

• Must be proficient in Adobe Creative Cloud.

• Ability to travel between store locations

Minimum Education and Experience:

• High School Diploma or equivalent preferred

• Prior marketing, graphic design, or creative environment experience preferred

• Previous photographic and written marketing content creation experience preferred

• Equivalent combinations of education and experience may be considered, including internal experience.

Working Conditions:

• While performing the duties of this job, the employee is regularly required to perform grasping, talking,walking, grasping, hearing, seeing, standing, sitting, bending, twisting and repetitive motions.

• PHYSICAL DEMANDS: Must be able to lift, carry and balance up to 40 pounds (100 pounds with assistance)

• Must be able to tolerate dusty, strong smelling marijuana odors, and be able to tolerate exposure to the product.

Job Type: Full-time

Pay: $16.50 per hour

Benefits:

• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute/Relocate:

• Nevada (Required)

Application Question(s):

• Do you have an online portfolio?

Experience:

• commercial/product photography: 2 years (Preferred)

Willingness To Travel:

• 25% (Required)

Work Location:

• Multiple locations

Company's website:

• WWW.DeepRootsHarvest.com

Benefit Conditions:

• Waiting period may apply

Work Remotely:

• No

COVID-19 Precaution(s):

• Personal protective equipment provided or required
• Social distancing guidelines in place
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place

Apply for this job with Deep Roots Harvest

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.