Cannabis Director Marketing Brand Development Jobs

Job Details:
Company: Aruna
Position: Director of Marketing and Brand Development
Pay: $80,000+ (DOE)
Location: Lee, MA
Remote (Y/N): Hybrid/Flexible
Full Time – Direct hire (FTE)

Job Description:

Reporting to VP, Operations, the Director of Marketing and Brand Development is responsible for drafting and implementing branding, marketing, and new product development initiatives at Aruna. The Director of Marketing and Brand Development’s oversight includes new product development/brand releases, consumer engagement and promotional strategies, retail and wholesale marketing initiatives, and overall development of Aruna’s brands with input from key stakeholders.

RESPONSIBILTIES

• Spearhead Aruna’s brand generation process, identifying and prioritizing specific roll-outs based on product availability and market trends
• Plan and implement Aruna marketing initiatives, strain releases, and consumer engagement events calendar in coordination with Wholesale Manager and other relevant stakeholders.
• Work with Wholesale Manager and key Aruna stakeholders to share, implement, and refine best practices related to marketing and sales initiatives of Aruna brands on an ongoing basis.
• Develop and manage marketing initiatives and prioritization strategies based on overall brand messages, company goals, and geographic targets
• Work with the Wholesale Manager to execute direct-to-consumer engagement communications, consumer and business-to-business (B2B) marketing, and overall marketing efforts
• Coordinate with Wholesale Manager and production stakeholders to maximize Aruna exposure and participation in relevant industry-wide events
• Manage budgets, reporting, and KPI metrics for marketing activities
• Oversee all high-level partner relationships with advocacy groups, cannabis listing sites, business collaborators, etc.
• Provide competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparison of product mix with key competitors
• Create and implement effective customer engagement tactics
• Lead a cross-functional brand development process centered around innovative and culturally relevant messaging geared toward brand integrity and customer sensibilities
• Develop strategy to measure and analyze marketing impact, and the profitability/ROI of marketing expenditures
• Work with Wholesale Manager in creation of marketing and sales content assets for Aruna brands
• Oversee the execution of content and social media strategy to boost customer engagement and brand awareness through cultivation of both internal and external assets and resources
• Work with Wholesale Manager to develop and execute ongoing marketing initiatives to promote consumer engagement

QUALITIFCATIONS

• Minimum 2 years experience in marketing, growth marketing, retail/wholesale sales, and new product development in a regulated cannabis market (Massachusetts preferred)
• Must be able to thrive in a fast-paced, quick-changing environment
• Must pass a CORI background check and be willing to submit personal information to become a licensed state agent.
• Must possess strong verbal, written, and interpersonal communication skills to interact with team members and senior support personnel
• Able to initiate and follow through on work independently
• Able to work collaboratively in a team environment.
• Able to work in a fast-paced environment.
• Able to maintain confidentiality.
• Decisive, with the ability to exercise independent judgment.
• Detail-oriented.
• Professional demeanor, strong work ethic.
• Self-starting, with an entrepreneurial spirit
• Team player with excellent communication skills
• Knowledge of market, consumer perception of brands/products, and state-compliant research practices and techniques
• Project management skills, with experience running large scope projects with cross over departments
• Bachelor’s degree in Marketing, Graphic Design, Communications, or other relevant field, preferred but not required

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Lee, MA 01238

Apply for this job with Aruna

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Job Details:
Company: Aruna
Position: Director of Marketing and Brand Development
Pay: $80,000+ (DOE)
Location: Lee, MA
Remote (Y/N): Hybrid/Flexible
Full Time – Direct hire (FTE)

Job Description:

Reporting to VP, Operations, the Director of Marketing and Brand Development is responsible for drafting and implementing branding, marketing, and new product development initiatives at Aruna. The Director of Marketing and Brand Development’s oversight includes new product development/brand releases, consumer engagement and promotional strategies, retail and wholesale marketing initiatives, and overall development of Aruna’s brands with input from key stakeholders.

RESPONSIBILTIES

• Spearhead Aruna’s brand generation process, identifying and prioritizing specific roll-outs based on product availability and market trends
• Plan and implement Aruna marketing initiatives, strain releases, and consumer engagement events calendar in coordination with Wholesale Manager and other relevant stakeholders.
• Work with Wholesale Manager and key Aruna stakeholders to share, implement, and refine best practices related to marketing and sales initiatives of Aruna brands on an ongoing basis.
• Develop and manage marketing initiatives and prioritization strategies based on overall brand messages, company goals, and geographic targets
• Work with the Wholesale Manager to execute direct-to-consumer engagement communications, consumer and business-to-business (B2B) marketing, and overall marketing efforts
• Coordinate with Wholesale Manager and production stakeholders to maximize Aruna exposure and participation in relevant industry-wide events
• Manage budgets, reporting, and KPI metrics for marketing activities
• Oversee all high-level partner relationships with advocacy groups, cannabis listing sites, business collaborators, etc.
• Provide competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparison of product mix with key competitors
• Create and implement effective customer engagement tactics
• Lead a cross-functional brand development process centered around innovative and culturally relevant messaging geared toward brand integrity and customer sensibilities
• Develop strategy to measure and analyze marketing impact, and the profitability/ROI of marketing expenditures
• Work with Wholesale Manager in creation of marketing and sales content assets for Aruna brands
• Oversee the execution of content and social media strategy to boost customer engagement and brand awareness through cultivation of both internal and external assets and resources
• Work with Wholesale Manager to develop and execute ongoing marketing initiatives to promote consumer engagement

QUALITIFCATIONS

• Minimum 2 years experience in marketing, growth marketing, retail/wholesale sales, and new product development in a regulated cannabis market (Massachusetts preferred)
• Must be able to thrive in a fast-paced, quick-changing environment
• Must pass a CORI background check and be willing to submit personal information to become a licensed state agent.
• Must possess strong verbal, written, and interpersonal communication skills to interact with team members and senior support personnel
• Able to initiate and follow through on work independently
• Able to work collaboratively in a team environment.
• Able to work in a fast-paced environment.
• Able to maintain confidentiality.
• Decisive, with the ability to exercise independent judgment.
• Detail-oriented.
• Professional demeanor, strong work ethic.
• Self-starting, with an entrepreneurial spirit
• Team player with excellent communication skills
• Knowledge of market, consumer perception of brands/products, and state-compliant research practices and techniques
• Project management skills, with experience running large scope projects with cross over departments
• Bachelor’s degree in Marketing, Graphic Design, Communications, or other relevant field, preferred but not required

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location

Apply for this job with Aruna

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Cheef Holdings is a Los Angeles-based health & wellness company and cannabis enthusiasts in the organic food industry providing the highest grade CBD products. Our mission is to educate the world about the power of natural, safe, and effective cannabinoids found in the hemp plant. Through our brands, Holistapet, and Cheef Botanicals, we want to bring back the stability, balance, and equilibrium that your body, and your pets, was meant to have. It’s our aim to provide access to useful education, research, and share with you real customer experiences through forums, social media, and news articles.

Our team has big ambitions and an entrepreneurial spirit. We are an early-stage startup gaining serious traction with a strong brand presence and leadership. We're growing quickly, and we'll give you the opportunity to do the same.

Job Summary

The Director, Digital Marketing will own and manage the digital consumer experience and post-purchase journey at Cheef Holdings. This role will be responsible for the growth and optimization of our websites, oversee our email marketing, SEO, and web development functions, and lead all efforts to maximize customer lifetime value.

Strong candidates will have experience in digital product management, e-commerce strategy, SEO, and lifetime value optimization. They will be excited to own an enormous scope in retention marketing & web optimization, and lead multiple teams. They have shown that they can effectively collaborate with business partners (e.g., executive team, other marketing functions, etc.) to build solutions that exceed the customer's expectations and the company's goals.

The Director, Digital Marketing reports to the VP of Marketing and will work closely with leadership team.

Responsibilities and Duties

Own customer lifetime value maximization:

· Develop overall strategy to increase LTV

· Prioritize and plan tactical initiatives, and execute with support of the email and digital teams

· Establish world-class LTV data, analytics, and personalization engine

· Implement dashboards that measure performance and help identify opportunities

Lead performance optimization for digital websites:

· Develop overall strategy to increase conversion rates and average order value

· Build and execute roadmap of new features, applications, and integrations

· Manage team of engineers and their agile sprint processes

· Inform recommendations with website analytics and customer feedback

· Manage digital ecosystem & tech stack and negotiate contracts with vendors & third-party solutions

Manage email & SMS marketing function:

· Improve email performance and the share of orders that can be attributed to email & text

· Build internal expertise in email health & deliverability

Qualifications and Skills

Experience:

· 7+ years in digital e-commerce marketing, product management, or management consulting

· Expertise in e-commerce tech stack, including but not limited to Klaviyo, AWS, WordPress, ShipStation, and Google Analytics

· Broad range of technical skills, strongly preferred, including programming in HTML or marketing software like Google AdWords or Market to Marketing Automation

· Led multiple teams and function areas within direct-to-consumer marketing

· Expertise in retention & lifetime value optimization

· Expertise in conversion rate optimization

· Expertise in quantitative and qualitative website analysis & research

· Experience with agile sprint processes

· Experience in managing technical teams

· Bachelor's Degree

Interpersonal:

· Exceptional leadership & communication skills

· Ability to manage multiple moving pieces

· Skilled in managing stakeholders, including board and executive team

· Strong time management and prioritization skills for oneself and others

· Adaptable to new and evolving social platforms and advertising technologies

· Thoughtful and self-reflective, and still willingness to learn

· Team-player, hard-working, organized, and goal-oriented

· Excitement for startups and building from the ground up

Additional Preferred Experience and Skills:

· Startup and/or e-commerce experience is a plus

· Passion for e-commerce, consumer retail and/or digital marketing is a plus

Benefits & Perks

· Flexible PTO, Sick Days, and Wellness Days

· Medical, Vision, and Dental Coverage

· Monthly Social Hours

· An environment of collaboration, high performance, & respect amongst all employees and managers

Cheef Holdings celebrates and promotes diversity and inclusion in all aspects of our business, for our employees, our customers, and our partners.

Job Type: Full-time

Pay: $75,000.00 - $150,000.00 per year

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

COVID-19 considerations:
No

Ability to commute/relocate:

• Commerce, CA 90040: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of digital marketing/product management experience do you have?

Experience:

• digital mktg brand development ingeyword research: 5 years (Required)

Work Location: One location

Apply for this job with Cheef Holdings Inc

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.