Cannabis jobs at Turning Leaf Centers

Position: Outreach Manager

Reports to: General Manager

Location: Northampton, MA

Travel: 25%

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Company Overview

With a true passion and an unwavering dedication to championing the benefits of cannabis, Turning Leaf Centers (TLC) offers a truly immersive experience within its store. Turning Leaf Centers is a recreational marijuana store offering a variety of adult use marijuana products. TLC sources its products from the Commonwealth’s premier producers.

Overview of Position

The Outreach Manager holds ultimate responsibility for TLC marketing activities and oversees the development and delivery of a fully integrated marketing strategy in order to drive TLC’s success in the cannabis industry in and beyond.

• Champion the brand strategy and thought-leadership via strategic opportunities and partnerships in collaboration with the GM
• Work closely with product management team to define marketing goals and programs
• Develop the marketing strategy for new and existing products in collaboration with the Product Manager
• Oversee implementation of the communication strategy - including campaigns, events, digital marketing, and PR - for both internal and external audiences
• Engages local businesses, business organizations, and community organizations
• Work closely with dispensary team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
• Oversee and act as liaison between product management, customer affairs as well as public relations
• Demonstrate effective management of marketing, advertising, and promotional activities for TLC by collaborating to create, launch, and track performance of new products and campaigns
• Manage social media presence and direct programs to improve social media reputation and recognition, develop consistent content, update website and related web presence such as Weedmap, Leafly and similar
• Manage the use of the company’s customer relationship management software, Sprout, and loyalty program
• Undertake continuous analysis of competitive environment and consumer trends

Core Competencies

To succeed, the Outreach Manager must be: Passionate, Informed, Approachable, Energetic and Trustworthy. The Outreach Manager must consistently and uncompromisingly embody and demonstrate the following:

• Integrity
• Personal Accountability
• Teamwork
• Problem Solving
• Confidence
• Flexibility

Duties and Responsibilities

• Responsible for all aspects of marketing projects including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
• Establish and articulate marketing project scope, strategy, and objectives to appropriate employees and key leadership
• Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to dispensaries and provide input to senior leadership
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Develop brief for design, copy, image, and content needs in the development of sales tools, collateral, advertisements, events, websites, and other promotional activities
• Act as a brand steward, upholding brand and trademark standards and consistency in all projects
• Assist with sales reports
• Ensure department compliance with established standard policies and procedures
• Manage external vendors and agency partners as needed
• Monitor and report project expenses and process invoices with accounts payable
• Other projects as assigned by the GM

Qualifications Education

• Bachelor’s degree in Marketing, Advertising, Business Management, or related field

Work Experience Required

• Proven track record of success in senior marketing roles including team management
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Minimum of 3 years’ experience in marketing, communications in roles taking on progressive responsibility
• Experience in a startup company preferred

Required Knowledge

• Excellent knowledge of Microsoft Office and Adobe Creative Suite
• Knowledge of web-based project management tools and collaboration technologies
• Familiarity with CRM software as well as social media platforms

Skills and Abilities

• Confident, driven and dynamic leader
• Excellent project management and organizational skills, positive problem-solving attitude
• Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities
• Demonstrated ability to think strategically and creatively
• Ability to manage multiple priorities, to deliver results on time and under budget
• Expert attention to detail
• Commitment to working with shared leadership and in cross-functional teams
• Superior communication skills to include listening, verbal, written, and presentation skills
• Eye for design
• Results driven, proactive, and able to work autonomously
• Ability to inspire and lead a team to success while fostering personal growth
• Ability to work in a fast-paced environment
• Flexible and change embracing in a rapidly evolving work and market environment
• Successful track-record with being a team player as well as building, leading, and motivating teams
• Skill in working with committees and project groups including staff members, board members, and community volunteers

Physical Requirements

• Ability to lift and carry up to 50 pounds for a distance of 100 feet
• Must pass a background check (state mandated)
• Ability to travel to multiple locations; must have reliable transportation
• This position requires a flexible schedule and more than 40 hours per week

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Preferred)
• highly regulated industry (such as cannabis): 1 year (Preferred)

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• No

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Position: General Manager

Reports to: Executive Management TeamLocation: Northampton, MATravel: 10%Date: 10/15/2020

Company Overview

With a true passion and an unwavering dedication to championing the benefits of cannabis, Turning Leaf Centers (TLC) offers a truly immersive experience within its store. Turning Leaf Centers is a recreational marijuana store offering a variety of adult use marijuana products. TLC sources its products from the Commonwealth’s premier producers.

Overview of Position

The General Manager (GM) will participate in the operational execution of the company’s strategy by managing specific hands-on aspects of the company, assisting the Executive Management Team with the successful launch and growth of Turning Leaf Centers in a rapidly changing environment. The GM provides the management necessary to ensure Turning Leaf Centers has the proper operational controls, and people systems in place to effectively grow the organization and to ensure operating efficiency. The GM is responsible for delivering day-to-day results.

Core Competencies

To succeed, the General Manager must be: Passionate, Informed, Approachable, Energetic, and a Leader.

The General Manager must consistently and uncompromisingly embody and demonstrate the following:

• Integrity
• Personal Accountability
• Teamwork
• Innovation
• Confidence
• Flexibility

The GM collaborates internally with Turning Leaf Centers employees to promote success in achieving their goals within the organization consistent with the organization's vision and consistent with the direction of the Executive Management Team.

The General Manager creates and nourishes lasting dialogue with internal and external industry partners. Provides feedback on identified market conditions and client feedback to better enhance the Turning Leaf Centers business model.

Essential Functions or Primary Duties and Responsibilities

Management

• Provides day-to-day leadership and management to Turning Leaf Centers operations that mirrors the mission and values of the company
• In conjunction with the Executive Management Team, sets operational performance benchmarks. Conducts periodic reviews of operational performance; reports to the Executive Management Team and approves or changes directions to achieve planned results and budgets
• Fosters a success-oriented, flexible, and accountable environment

Leadership

• Collaborates with the management team to develop and implement plans for the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of TLC as well as to identify the related KPIs that will be used to monitor progress

Compliance

• Oversees operations management and ensures company is compliant with all regulatory and safety requirements

Finance

• In conjunction with the Executive Management Team, develops and executes annual budgets that support operating plans
• Oversees inventory and cash management, daily and weekly, including regular bank deposits; responsible for training retail staff on proper cash handling and inventory management

Operations

• Oversees dispensary operations personally and through the Retail Assistant Manager
• Responsible for inventory control and product procurement
• Delivers a superior level of customer service, both in person and on the phone; coaches retail staff on the commitment to customer service
• Consistently models professionalism; serves as a role model to retail staff during periods of high stress and ambiguity
• Responsible for driving the company to achieve and surpass sales, related profitability, and business goals and objectives
• Uses strategic, creative thinking skills to develop forward looking plans for an integrated retail experience to include activities and store/e-commerce promotions to be developed in conjunction with the Outreach Manager
• Represents TLC with internal and external business and community partners
• Other duties as assigned by Executive Management Team

Qualifications

Education and Work Experience

• Bachelor’s Degree
• Minimum of 5 years’ experience as a GM in a fast-paced client-service intensive industry – hospitality and retail background preferred
• 2 years’ experience in marijuana retail management

Knowledge, Skills and Abilities

• Must have integrity and high level of interpersonal skills to handle sensitive and confidential issues
• Exceptional ability to build relationships
• Solid problem solving, business acumen, influence, and negotiation skills
• Superior organizational, project management, time management and multi-tasking skills
• Superior communication skills to include listening, verbal, written and presentation skills
• Successful track record with being a team player as well as building, leading, and motivating teams
• Flexibility and creativity with finding solutions is a must, namely in the context of a start-up environment
• Computer proficiency in Microsoft Office applications, including Word, Excel, Outlook, PowerPoint and retail POS systems

Physical Requirements

• Extended time standing, walking, bending, and reaching
• Ability to lift and carry up to 50 lbs. for the distance of 100 feet
• This position requires occasional extended and repetitive use of arms, hands, and fingers to cut and manipulate small objects
• Must pass background check (state mandated)
• Must have reliable transportation

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• No

Apply for this job with Turning Leaf Centers

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.