Cannabis jobs at Grasslands: A Journalism-Minded Agency

This position's pay range starts at: $39,000/year and scales based on experience. A one-time sign-on bonus of $1,000 will be provided as part of the compensation package.

First, let’s set the scene: Indigenous-owned marketing agency Grasslands is hiring an Account Coordinator with solid internship experience (agency experience preferred) to join its 26-person Clio Award-Winning team to service clients in the agency’s cannabis practice, where this new colleague will work among the U.S.’s fastest-growing industry.

A brief on the legal cannabis industry: “The total U.S. economic impact from marijuana sales in 2021 is expected to reach $92 billion–up more than 30% from last year–and upwards of $160 billion in 2025.”—Trade publication Marijuana Business Daily

And now, a brief on Grasslands: “The modern cannabis and hemp industries constantly overlap with lifestyle, CPG, hospitality, art, tech, wellness, agriculture, nutraceuticals, traditional healthcare and so much more—and this rapidly expanding market needs super-charged PR and marketing to support the immense growth at hand. That’s where the Grasslands team comes in.”—Ricardo Baca, Founder & CEO of Grasslands

Next, let’s get tactical: Grasslands is a journalism-minded marketing agency—meaning we actively listen and communicate, deliver on expectations, are beholden to deadlines and drive results for our clients—some of the largest and most influential cannabis and hemp brands in the world.

This Denver-based position has a flexible, hybrid WFH / in-office work schedule.

Responsibilities Include:

• Create and maintain media lists
• Ideate and drive newsworthy story ideas / pitch angles
• Monitor news cycle for proactive pitching and newsjacking opportunities in a timely manner
• Develop and pitch media outlets (both proactive and for scheduled releases)
• Develop and maintain media relationships
• Research and identify awards and speaking opportunities
• Prepare client call and media outreach recaps
• Participate in PR team meetings
• Contributing to internal planning, messaging and strategies
• Supporting on-site event execution

Key Requirements Include:

• Bachelor's Degree in Public Relations or Communications with a substantive internship is a must
• Knowledge of media list and media tracking software (ie: Cision, Critical Mention, Muckrack, Meltwater)
• Experience with time tracking tools a plus
• Self-starter with superb time management and communication skills and ability to prioritize projects
• Demonstrated critical thinking and problem-solving skills
• Ability to work independently and as part of a team

The ideal Account Coordinator candidate is detail oriented, organized and efficient; has excellent verbal and oral communication skills; excels at building and nurturing relationships, loves to ideate story angles and engage with media in a strategic manner.

Founded in 2016, Grasslands specializes in integrated marketing—including strategic public relations, thought leadership campaigns, traditional and digital marketing and digital advertising in highly regulated and emerging industries. All full-time employees receive a full benefits package that includes:

• Phantom equity shares in the agency
• 2 weeks of paid vacation (begin accruing on day 1, and increases to 3 weeks after 2 years) and sick days
• Medical, dental and vision insurance (Grasslands covers 50% of the premium)
• 100% employer-funded short- and long-term disability (which includes coverage for maternity leave)
• Retirement plan with a company match
• Monthly donation to a nonprofit / charitable organization of your choice, covered by the agency
• Referral bonus for new business, recruiting leads
• Flexible, hybrid-work schedule
• Professional development through continuing education and personal growth opportunities
• Plus, perks like: volunteer days, team-building offsite and regular events celebrating agency milestones

The Grasslands team is led by veteran journalist and Marketer of the Year Ricardo Baca. Grasslands is proud to have been awarded the prestigious Denver Business Journal 2020 Small Business Award, and Westword magazine also named Ricardo one of Six People to Watch in Colorado Cannabis in 2021. The agency was also named a Top 20 Cannabis Company to Work For in 2021 by the workplace experts at Vangst, and MG magazine also named Grasslands one of the Top Cannabis Industry Employers in 2021.

If this role sounds like your dream job, we’d love to hear from you. Please include a resume, cover letter (this role requires strong writing skills, so a cover letter is a must) and salary requirements with your application. Grasslands strives to be a diverse, inclusive workplace. We're committed to bringing together talented individuals with varied experiences and backgrounds.

Grasslands is proud to be an equal-opportunity employer.

Job Type: Full-time

Pay: From $39,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Signing bonus

Application Question(s):

• Are you based in the Denver, Colo. area or would you be willing to relocate?
• What are your salary requirements?

Experience:

• Media Relations: 2 years (Preferred)

Work Location: One location

Apply for this job with Grasslands: A Journalism-Minded Agency

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Grasslands is a journalism-minded marketing agency—meaning we actively listen and communicate, deliver on expectations, are beholden to deadlines and drive results for our clients—is seeking a Publicist with 2-4 years of experience to join the team in Denver, Colo. The position will initially start off working from home but will move to a hybrid WFH / in-office work schedule (following CDC guidelines) when our new headquarters opens in Denver’s Baker neighborhood in the coming weeks.

The ideal Publicist candidate is a forward-thinking, strategy-first PR professional who geeks out on telling meaningful stories and delivering measurable results for clients, has superior written and oral communication skills, excels at building and nurturing relationships, thrives in a fast-paced entrepreneurial environment where trying new things and thinking outside of the box is not just rewarded but required.

Founded in 2016, Grasslands is an indigineous-owned marketing agency specializing in strategic public relations, integrated marketing, thought leadership and digital advertising in highly regulated and emerging industries such as cannabis, hemp, AI, biotech, real estate and beyond. We offer 2 weeks of paid vacation (begin accruing on day 1), medical, dental and vision insurance (Grasslands covers 50% of the premium), retirement plan with a company match, paid holidays and sick days, floating holidays and important perks like volunteer days, team-building offsites and the day off for national elections. We also offer professional development through continuing education and personal growth opportunities.

The Grasslands team hustles hard, dreams big and demands more for our clients. We’ve tactfully guided clients through launches and acquisitions, celebrations and crises, IPOs and exits, and our client criteria sets the standard for the brands with which we collaborate. The team is led by veteran journalist and Marketer of the Year Ricardo Baca. Grasslands is proud to have been awarded the prestigious Denver Business Journal 2020 Small Business Award, and Westword magazine named Ricardo one of Six People to Watch in Colorado Cannabis in 2021.

Responsibilities Include:

• Support on creating and executing forward-thinking media relations strategies

• Proactively pitching and obtaining top-tier exposure with business, consumer and trade media outlets

• Maintaining relationships with key members of the media on various beats

• Ideating and driving newsworthy story ideas / pitch angles

• Attention to the news cycle for pitching clients on key issues in a timely manner

• Writing and servicing news releases and media alerts

• Researching and maintaining media coverage reports and media lists

• Identifying and coordinating speaking and award opportunities

• Reporting on monthly PR activity and distributing media clips, event speaker submissions and award nominations

• Contributing to internal planning, messaging and strategies

• Supporting on-site event execution

Key Requirements Include:

• Minimum 2-4 years of public relations experience (agency experience preferred)

• Strong knowledge of the PR field including experience in client communications, media relations, press campaign development, crisis management and execution of creative, strategic and well-thought communications plans

• Ability to show metric-driven ROI for campaigns using Google Analytics and other data insights

• Self-starter with superb time management, strong internal / external communication skills and ability to prioritize projects

• Demonstrated critical thinking and problem-solving skills

• Ability to work independently and as part of a team

• Proficient in Google Docs, Muck Rack (or similar platform), Google Analytics

If this role sounds like your dream job, we’d love to hear from you. Please include a resume, cover letter (this role requires strong writing skills, so a cover letter is a must) and salary requirements with your application. Grasslands strives to be a diverse, inclusive workplace. We're committed to bringing together talented individuals with varied experiences and backgrounds.

Grasslands is proud to be an equal-opportunity employer.

Job Type: Full-time

Pay: From $39,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Public relations: 2 years (Preferred)
• Media relations: 2 years (Preferred)

Company's website:

• mygrasslands.com

Benefit Conditions:

• Only full-time employees eligible

Work Remotely:

• Temporarily due to COVID-19

Apply for this job with Grasslands: A Journalism-Minded Agency

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Grasslands, a journalism-minded agency—meaning we’re content-forward, driven by strategy and accountable to our clients and colleagues—is seeking a Publicist with 2-4 years experience to join the team in Denver, CO (working from home for the first month or two before we move into our new headquarters, hybrid work schedule, in the Baker neighborhood).

*The ideal candidate is a forward-thinking PR professional who geeks out on telling meaningful stories and delivering results for clients, has superior written and oral communication skills, excels at building and nurturing relationships, thrives in an entrepreneurial environment where trying new things and learning is not just rewarded but required.**Grasslands is a 3+ year start-up boutique agency specializing in strategic public relations, content marketing and thought leadership in highly regulated and emerging industries such as cannabis, hemp, AI, biotech, real estate and beyond. We offer a competitive salary, vacation, insurance, retirement plan, paid holidays, sick days and other important perks like volunteer days, team-building offsites and the day off for national elections. We also offer professional development through continued education and personal growth opportunities as well as off-site team bonding events.**The Grasslands team hustles hard, dreams big and demands more for our clients. We’ve tactfully guided clients through launches and acquisitions, celebrations and crises, IPOs and exits, and our client criteria sets the standard for the companies with whom we collaborate. The team is led by veteran journalist Ricardo Baca, Grasslands’ Founder and CEO, and the Publicist role reports directly to our Public Relations Director.**Responsibilities Include:

• Support on creating and executing forward-thinking media relations strategies

• Proactively pitching and obtaining top-tier exposure with business, consumer and trade media outlets

• Maintaining relationships with key members of the media on various beats

• Ideating and driving newsworthy story ideas / pitch angles

• Attention to the news cycle for pitching clients on key issues in a timely manner

• Writing and servicing news releases and media alerts

• Researching and maintaining media coverage reports and media lists

• Identifying and coordinating speaking and award opportunities

• Reporting on monthly PR activity and distributing media clips, event speaker submissions and award nominations

• Contributing to internal planning, messaging and strategies

• Supporting on-site event execution

**Key Requirements Include:

• Minimum 2-4 years of public relations experience (agency experience preferred)

• Strong knowledge of the PR field including experience in client communications, media relations, press campaign development, crisis management and execution of creative, strategic and well-thought communications plans

• Ability to show metric-driven ROI for campaigns using Google Analytics and other data insights

• Self-starter with superb time management, strong internal / external communication skills and ability to prioritize projects

• Ability to work independently and as part of a team

• Proficient in Google Docs, Muck Rack (or similar platform), Google Analytics

**If this role sounds like your dream job then we’d love to hear from you. Please include a resume and cover letter with your salary requirements (only cover letters containing salary requirements will be considered—we mean it) with your application. Grasslands strives to be a diverse, inclusive workplace. We're committed to bringing together talented people with varied experiences and backgrounds.**Grasslands is proud to be an equal-opportunity employer.*

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Company's website:

• mygrasslands.com

Benefit Conditions:

• Only full-time employees eligible

Work Remotely:

• No

Apply for this job with Grasslands: A Journalism-Minded Agency

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Grasslands, a journalism-minded agency—meaning we’re content-forward, driven by strategy and accountable to our clients and colleagues—is seeking a Publicist with 2-4 years experience to join the team in Denver, CO (working from home for several months before we move into our new headquarters in the Baker neighborhood).

*The ideal candidate is a forward-thinking PR professional who geeks out on telling meaningful stories and delivering results for clients, has superior written and oral communication skills, excels at building and nurturing relationships, thrives in an entrepreneurial environment where trying new things and learning is not just rewarded but required.**Grasslands is a 3+ year start-up boutique agency specializing in strategic public relations, content marketing and thought leadership in highly regulated and emerging industries such as cannabis, hemp, AI, biotech, real estate and beyond. We offer a competitive salary, vacation, insurance, retirement plan, paid holidays, sick days and other important perks like volunteer days, team-building offsites and the day off for national elections. We also offer professional development through continued education and personal growth opportunities as well as off-site team bonding events.**The Grasslands team hustles hard, dreams big and demands more for our clients. We’ve tactfully guided clients through launches and acquisitions, celebrations and crises, IPOs and exits, and our client criteria sets the standard for the companies with whom we collaborate. The team is led by veteran journalist Ricardo Baca, Grasslands’ Founder and CEO, and the Publicist role reports directly to our Public Relations Director.**Responsibilities Include:

• Support on creating and executing forward-thinking media relations strategies

• Proactively pitching and obtaining top-tier exposure with business, consumer and trade media outlets

• Maintaining relationships with key members of the media on various beats

• Ideating and driving newsworthy story ideas / pitch angles

• Attention to the news cycle for pitching clients on key issues in a timely manner

• Writing and servicing news releases and media alerts

• Researching and maintaining media coverage reports and media lists

• Identifying and coordinating speaking and award opportunities

• Reporting on monthly PR activity and distributing media clips, event speaker submissions and award nominations

• Contributing to internal planning, messaging and strategies

• Supporting on-site event execution

**Key Requirements Include:

• Minimum 2-4 years of public relations experience (agency experience preferred)

• Strong knowledge of the PR field including experience in client communications, media relations, press campaign development, crisis management and execution of creative, strategic and well-thought communications plans

• Ability to show metric-driven ROI for campaigns using Google Analytics and other data insights

• Self-starter with superb time management, strong internal / external communication skills and ability to prioritize projects

• Ability to work independently and as part of a team

• Proficient in Google Docs, Muck Rack (or similar platform), Google Analytics

**If this role sounds like your dream job then we’d love to hear from you. Please include a resume and cover letter with your salary requirements (only cover letters containing salary requirements will be considered—we mean it) with your application. Grasslands strives to be a diverse, inclusive workplace. We're committed to bringing together talented people with varied experiences and backgrounds.**Grasslands is proud to be an equal-opportunity employer.*

Job Type: Full-time

Experience:

• Public Relations: 2 years (Required)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Professional development assistance

Schedule:

• Monday to Friday

Company's website:

• mygrasslands.com

Apply for this job with Grasslands: A Journalism-Minded Agency

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.