Cannabis Account Coordinator Bachelors Degree Pr Communications Required Jobs

This position's pay range starts at: $39,000/year and scales based on experience. A one-time sign-on bonus of $1,000 will be provided as part of the compensation package.

First, let’s set the scene: Indigenous-owned marketing agency Grasslands is hiring an Account Coordinator with solid internship experience (agency experience preferred) to join its 26-person Clio Award-Winning team to service clients in the agency’s cannabis practice, where this new colleague will work among the U.S.’s fastest-growing industry.

A brief on the legal cannabis industry: “The total U.S. economic impact from marijuana sales in 2021 is expected to reach $92 billion–up more than 30% from last year–and upwards of $160 billion in 2025.”—Trade publication Marijuana Business Daily

And now, a brief on Grasslands: “The modern cannabis and hemp industries constantly overlap with lifestyle, CPG, hospitality, art, tech, wellness, agriculture, nutraceuticals, traditional healthcare and so much more—and this rapidly expanding market needs super-charged PR and marketing to support the immense growth at hand. That’s where the Grasslands team comes in.”—Ricardo Baca, Founder & CEO of Grasslands

Next, let’s get tactical: Grasslands is a journalism-minded marketing agency—meaning we actively listen and communicate, deliver on expectations, are beholden to deadlines and drive results for our clients—some of the largest and most influential cannabis and hemp brands in the world.

This Denver-based position has a flexible, hybrid WFH / in-office work schedule.

Responsibilities Include:

• Create and maintain media lists
• Ideate and drive newsworthy story ideas / pitch angles
• Monitor news cycle for proactive pitching and newsjacking opportunities in a timely manner
• Develop and pitch media outlets (both proactive and for scheduled releases)
• Develop and maintain media relationships
• Research and identify awards and speaking opportunities
• Prepare client call and media outreach recaps
• Participate in PR team meetings
• Contributing to internal planning, messaging and strategies
• Supporting on-site event execution

Key Requirements Include:

• Bachelor's Degree in Public Relations or Communications with a substantive internship is a must
• Knowledge of media list and media tracking software (ie: Cision, Critical Mention, Muckrack, Meltwater)
• Experience with time tracking tools a plus
• Self-starter with superb time management and communication skills and ability to prioritize projects
• Demonstrated critical thinking and problem-solving skills
• Ability to work independently and as part of a team

The ideal Account Coordinator candidate is detail oriented, organized and efficient; has excellent verbal and oral communication skills; excels at building and nurturing relationships, loves to ideate story angles and engage with media in a strategic manner.

Founded in 2016, Grasslands specializes in integrated marketing—including strategic public relations, thought leadership campaigns, traditional and digital marketing and digital advertising in highly regulated and emerging industries. All full-time employees receive a full benefits package that includes:

• Phantom equity shares in the agency
• 2 weeks of paid vacation (begin accruing on day 1, and increases to 3 weeks after 2 years) and sick days
• Medical, dental and vision insurance (Grasslands covers 50% of the premium)
• 100% employer-funded short- and long-term disability (which includes coverage for maternity leave)
• Retirement plan with a company match
• Monthly donation to a nonprofit / charitable organization of your choice, covered by the agency
• Referral bonus for new business, recruiting leads
• Flexible, hybrid-work schedule
• Professional development through continuing education and personal growth opportunities
• Plus, perks like: volunteer days, team-building offsite and regular events celebrating agency milestones

The Grasslands team is led by veteran journalist and Marketer of the Year Ricardo Baca. Grasslands is proud to have been awarded the prestigious Denver Business Journal 2020 Small Business Award, and Westword magazine also named Ricardo one of Six People to Watch in Colorado Cannabis in 2021. The agency was also named a Top 20 Cannabis Company to Work For in 2021 by the workplace experts at Vangst, and MG magazine also named Grasslands one of the Top Cannabis Industry Employers in 2021.

If this role sounds like your dream job, we’d love to hear from you. Please include a resume, cover letter (this role requires strong writing skills, so a cover letter is a must) and salary requirements with your application. Grasslands strives to be a diverse, inclusive workplace. We're committed to bringing together talented individuals with varied experiences and backgrounds.

Grasslands is proud to be an equal-opportunity employer.

Job Type: Full-time

Pay: From $39,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Signing bonus

Application Question(s):

• Are you based in the Denver, Colo. area or would you be willing to relocate?
• What are your salary requirements?

Experience:

• Media Relations: 2 years (Preferred)

Work Location: One location

Apply for this job with Grasslands: A Journalism-Minded Agency

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