Cannabis Trade Marketing Manager Biosteel Jobs

The Company
BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ‘better for you’ product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks and has become the #1 purchased product in professional sports.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
The US Trade Marketing Manager will be instrumental in supporting the expansion of the BioSteel brand across the United States. This includes building upon successes and introducing the brand to new retailers and consumers.
In this role, you will report into the Director of Trade Marketing and work alongside sales and marketing teams to develop, manage, and execute trade programs with a goal of driving velocities, awareness, trial, and image for the BioSteel brand, while also educating consumers and the trade.
You will also work on the creation and deployment of POS and merchandising tools and analyze the performance of these initiatives.
Responsibilities

• Support the development and execution of BioSteel’s US National, Regional and Key Account trade marketing strategy including the development of visual merchandising tools, trade programming, and education across multiple channels
  
• Bring the BioSteel brand to life at retail by applying a consumer-first approach and leveraging a wide range of brand assets to connect with consumers with a goal of driving distributor and retailer engagement and sell-through
  
• Proactively identify and facilitate opportunities to drive business growth and brand priorities with our top customers
  
• Support the on-boarding of new retailers with unique trade programming and build integrated marketing plans cross-functionally to amplify the message
  
• Build and implement scorecards to track overall metrics and analyze performance of trade programs
  
• Ensure guidelines are in place to support the execution of trade tools by our distributors and field teams
  
• Work cross-functionally and with external vendors on the design, budgeting, and procurement of trade tools
  
• Support the sales team and act as a point of contact for retailer marketing questions and needs
  
• Brief and oversee development of creative deliverables with the internal Design Team; and collaborate with Legal to finalize promotional terms and conditions
  
• Ensure that key information is captured and shared with stakeholders in a timely manner
  
• All other duties as assigned
  

Experience

• Bachelor’s Degree in Marketing or Related Field
  
• Agency experience is a plus
  
• 5+ years of relevant trade marketing and retail execution experience with a proven track record of success
  
• Must have an in-depth understanding of the US retail environment
  
• Comfortable working with data and the ability to use data to identify trends and opportunities
  
• Adaptable to respond to the demands of a rapidly growing and changing business
  
• A strategic and innovative thinker with the ambition to act like an owner in a highly entrepreneurial environment
  
• Highly organized and detail-oriented with the ability to manage multiple projects at once
  
• An enthusiasm for doing things the right way to put yourself and the brand in the best possible position
  
• Ability to build, foster and nurture strong relationships with internal and external partners
  
• Excellent verbal and written communication skills
  
• Strong problem-solver
  
• Ability to travel as needed
  

Other Details
This is a full-time remote role based in the US.
Canopy Growth offers a wide range of benefits for employees in the United States including: medical, dental, vision, life insurance, short-term disability, long-term disability, 401k plan, and paid time off.
Pay range: $59,000 - $73,000 USD per year; commensurate with experience, specific to Colorado.
BioSteel is a subsidiary of Canopy Growth. At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity. Canopy Growth and BioSteel welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
The chosen applicant will be required to successfully complete background and reference checks.

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