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At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.
Candidate will be a passionate, consumer centric leader who is the best version of themselves when collaborating across teams and channels. This person will have an energizing personality, strong work ethic, and strong sense of curiosity—always bringing insights and questions to the table. The candidate can think and execute with exceptional speed and have the ability to draw people together and create collective ownership of the work. This person should be extremely proud of the work but realize that team compromise is always essential in driving strategic end goals and stakeholder direction.
Key Responsibilities

• Translate overall Polaris Off-Road growth strategies and consumer facing ideas into owned channel strategies and plans

• Lead strategy and development of content planning across the channels of email (broadcast/single send emails as well as automated programs), direct mail and working with the digital team members to ensure a connected consumer experience
• Coordinate weekly/monthly/quarterly content planning with our recreation and utility teams (Ranger, Sportsman, RZR, General) to ensure consistency of strategy and messaging in all campaigns
• Act as agency liaison between multiple agencies and internal Polaris ORV marketing team
• Own, manage and maintain all automated programs, reporting consistently on performance and ensuring optimal performance—seeking to improve when gaps or opportunities are identified
• Make decisions based on consumer data and mindset, always focusing on how to attract, lead, and nurture off-road consumers through the funnel on their path to purchase

• Work with email development team to oversee and ensure executional excellence and quality assurance
• Project manage a steady stream of multimillion dollar direct mail campaigns to drive incrementality in sales of vehicles for targeted prospects and owners.
• Effectively communicate and manage day-to-day change changes in project scope, direction or edits with a keen eye for detail
• Creatively problem solve and generate new ideas and solutions in a rapidly changing and subject to change environment and industry

Qualifications

• Bachelor’s Degree, preferably in Marketing, Advertising or Public Relations
• 3-5 years of marketing communications experience, preferably in email, automation and loyalty programs
• Solid understanding of consumer-focused personalization and segmentation
• Strong project management skills with the ability to manage multiple simultaneous projects, priorities, schedules, and deliverables
• Proven track record of collaboration skills with agency and cross-functional internal partners
• Creative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teams

• Adaptable and flexible – able to manage change management in stride
• Natural and effortless relationship builder, thriving off of collaboration with team members
• Sells the vision for cross-channel assessment and is the trusted source for “final say” on campaign recommendations
• Passion for digital marketing, detail oriented and organized

• Excellent presentation skills
• High say/do ratio
• Tenacious attention to detail, and ability to steward multiple projects from inception to completion

Preferred Qualifications

• Working knowledge of CRM structures and specifically Salesforce Marketing Cloud Suite
• Experience with large scale direct mail campaigns

• Ability to partner and collaborate across a matrixed internal teams and agency partners
• Familiarity with production software (i.e. photoshop, Illustrator, etc.).
• Thorough understanding of power sports business/industry

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.
Apply today!
About Polaris
As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2021 sales of $8.2 billion, Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.
EEO Statement
Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

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