Cannabis Senior Manager Social Media Influencer Marketing Cannabis Industry Jobs

Who We Are:

Papa & Barkley is on a mission to improve people's lives by producing high-quality, award-winning wellness and lifestyle cannabis products. Whether our customers are seeking relief from physical aches & pains or ways to relax their minds and de-stress, they know they can turn to Papa & Barkley to meet their needs.

What You Will Be Doing:

As a Senior Manager Social Media & Influencer Marketing you will be responsible for developing and implementing our Social Media and Influencer strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing, E-commerce, Logistics, Sales, Creative and additional teams and will be part of the Marketing Team’s focus on newly developed strategic business extensions as we expand our brand portfolio under the Papa & Barkley family

• Develop, implement and manage social media & influencer strategy for each relevant platform
• Experience in graphic design, typography, layout and composition as well as video editing skills when it comes to creating social media content
• Develop and manage content calendar to express brand personality, key brand priorities and emerging trend moments
• Create social media video content for Instagram Reels, TikTok and other emerging platforms
• Actively engage with social media followers via daily postings across platforms, direct messages, comments, etc.
• Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand
• Using social media marketing tools such as Sprout Social, TRIBE, Planoly and other relevant platforms to measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement
• Analyze performance analytics and report out KPIs to broader team
• Oversee and manage Affiliate Program and Paid Influencer Content to ensure we stick to campaign timelines and deliverables
• Compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements

Qualities You Should Have:

• BS degree in Marketing or relevant field preferred
• 4+ years of experience working in social media and working with affiliate or influencer marketing networks, ideally in the cannabis, wellness or other consumer products space
• Have a strong passion for all things cannabis and health and wellness
• Excellent knowledge of TikTok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platforms
• Ability to create social media video content for Instagram Reels, TikTok and other emerging platforms
• Experience with social media and influencer marketing analytics tools and ability to report out KPIs
• Excellent written skills; ability to write and edit well and develop the brand’s social tone of voice
• Thrive working independently in fast-paced, changing environments
• Ability to manage and grow brand’s influencer network through relationship management and curated PR mailer campaigns
• Excellent multitasking and time-management skills
• Critical thinker and problem-solving skills
• Great interpersonal, presentation and communication skills
• Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel required

*This position is fully remote and we are only considering candidates local to Los Angeles and the surrounding areas

Why You Should Apply:

• To belong to a community of relentlessly dedicated individuals driven by a passion to unlock the power of cannabis to improve people’s lives
• Exceptionally meaningful work that helps to improve other's quality of life (look no further than P&B product reviews!)
• The opportunity to work for a growing company that is positioned to become a globally recognized brand in the cannabis industry
• Significant opportunity for growth, experience and learning
• Competitive benefits package, including quarterly company-wide closures to provide effective opportunities for all employees to recharge

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 4 years (Required)
• Affiliate marketing: 4 years (Required)
• Cannabis Industry: 1 year (Preferred)
• Brand marketing: 4 years (Required)
• Social Media & Influencer Analytics: 4 years (Required)
• Email marketing: 4 years (Required)

Work Location: One location

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