Cannabis Senior Manager Marketing Operations Jobs

Job detailsJob TypeFull-timeFull Job Description

Senior Manager of Marketing Operations

Ayr Wellness is looking for a highly organized, process oriented, forward-thinking Senior Manager of Marketing Operations to support retail and brand specific marketing initiatives at the local and national level. In this role, the Senior Manager of Marketing Operations is responsible for working directly with the VP of Marketing to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data driven approach to customer relationship management.

RESPONSIBILTIES

• Manage short- and long-term planning including goal-setting for the marketing team
• Develop processes on how we operate as a marketing team as we are growing as a team and company, ensuring we work on the most important priorities
• Ensure cross-functional alignment with product marketing, customer support, legal, and compliance
• Identify areas for improvement, jump into tactical execution to support these when critical to success, and implement a plan for long-term success
• Optimize existing marketing technology and the entire tech stack
• Create documentation that guides the marketing team in their use of marketing software tools.
• Proactively partner with internal teams on design request intake, scheduling and delivery of all creative work
• Set and maintain workflow process for internal and external Design, Website, Copy and Content creation
• Lead creative reviews, identify stakeholders and prep weekly creative review decks
• Drive brand and stakeholder objectives, providing regular updates to leadership and producers
• Support cross team communications, attend department calls to gather and share info across teams
• Oversee and allocate project budgets in partnership with dept head
• Identify opportunities, recommend solutions, and implement marketing technology that enhances the user experience and improves reporting systems.

QUALITIFCATIONS

• Must be able to thrive in a fast-paced, quick-changing environment
• Self-starting, forward thinking idea generator with entrepreneurial spirit
• Fully engaged, team player with excellent communication skills
• Strong Budgeting, Forecasting and Communication skills
• Project management skills, with experience running large scope projects with cross over departments
• Cannabis experience a bonus, but not required
• At least 5 years of experience in marketing operations and project management

Position is full time.

ABOUT AYR WELLNESS

Ayr Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator, focusing on high-growth markets. With anchor operations in Massachusetts, Nevada, Pennsylvania, Ohio, Arizona, Florida and New Jersey, the company cultivates and manufactures branded cannabis products for distribution through its network of retail outlets and through third-party stores. Ayr strives to enrich and enliven consumers’ experience every day – helping them to live their best lives, elevated.

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