Cannabis Senior Digital Marketing Manager Jobs

Elevations Nation:

Elevations Nation, a lifestyle-driven membership program by Elevations Hotels & Resorts, empowers and educates explorers and adventurists craving new ways to enjoy life. More than a travel rewards program, Elevations Nation is a community where best-in-class lifestyle, wellness, cannabis, and culinary experiences intersect

Title: Digital Marketing Manager

Description:

Digital Marketing Managers oversee a team of marketing professionals in building and implementing a digital marketing campaign to publish on a variety of outlets. They build strategies to publish display, social media, SEO and web advertisements. They’ll work with their team to brainstorm ideas for digital campaigns, then they’ll build a schedule for each element of the campaign. They delegate the necessary takes to each team member based on their specific interests or skills.

Responsibilities

Optimization:

· Provide actionable feedback based on market data analysis, ensuring effective optimization of marketing efforts (SEO, paid media, affiliates, etc.)

· Translate data findings on consumer behavior, industry trends, campaign growth, and performance into presentations and reports

· Identify the latest tools and/or software to establish a centralized workflow and to measure consumer behavior, patterns, and relevant trends

· Work cohesively with the Marketing team to develop campaign hierarchies, and implement data-driven goals across marketing functions

· Report the progress of inbound marketing efforts by measuring website traffic, sales volume, ad clicks, etc. to monitor growth and client acquisition

· Perform SWOT analysis, marketplace research by observing competitive trends that drive consumer demands, preferences, and behavior

Descriptive Analytics:

· Define customer funnel stages and understand our customers through the stages.

· Lead the strategy and execution of customer segmentation efforts in partnership with Business and Sales Operations.

Requirements

· Bachelor’s degree in Marketing, Data Analytics or related field

· 2 to 4 years of experience in market analytics, multi-channel marketing, etc

· Proficiency in one or more data management software (Microsoft SQL Server, DataStax) and visualization tools (Tableau, Domo, etc.)

· Proven experience in managing data integrations

· Strong grasp of statistical analysis software (SPSS, SAS, or similar)

· Excellent written, communication, and presentation skills

· Advanced knowledge of mathematical and statistical concepts

· Ability to work independently and collaborate with Senior strategists

· Experience with CRM programs, Microsoft Office, Web Analytics tools, etc

· Familiarity with programming languages is a plus

· Well-versed in the use of social media as a marketing tool

· Understands website metrics and best practices

· Experience with search engine optimization, lead generation, and email marketing

Pay: 90,000 -130,000 depending on experience with a potential to bonus dependent upon goals achieved that are decided amongst leadership.

Job Type: Full-time

Pay: $90,000.00 - $130,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 4 years (Preferred)

Work Location: Hybrid remote in Phoenix, AZ 85013

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Organization:

The TerrAscend Organization (OTCM: TRSSF) is permitted to cultivate, process, and dispense premium medical cannabis products to the medical marijuana patients in US States that have legalized medical marijuana products in a compassionate and safe manner. We are also committed to serving those states that have legalized recreational use by providing premium products. TerrAscend is creating an enduring, world-class company capable of operating under the standards of a highly regulated business looking to shape the future of marijuana-based therapies in the markets we serve.

Position Summary:

Sr. Digital Marketing Manager will be responsible for developing and executing the digital activation strategy from lead to retention for both our retail and product brands. By understanding the brand strategy, and analyzing the competitive market, customer segmentation, and engagement analytics, they will develop a strategy to optimize marketing mix while maximize reach and conversion rates.

Where you'll be planted:

This role is 75% remote / 25% on-site in King of Prussia, PA.

Responsibilities:

• Understand and monitor consumer behavior, market trends and competitor brand positioning.
• Drive the strategy and design of lead flow, pipeline generation, and marketing automation that will maximize the impact of your campaign
• Plan and execute all digital marketing, including SEO/SEM, social media, customer reviews, marketing database, display advertising campaigns (PPC, programmatic display, retargeting social, etc)
• Design, build and maintain our social media presence, including social influencer marketing
• Design and build Email and SMS marketing flows to increase conversion and drive retention and loyalty.
• Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with creative teams to create landing pages, develop and upload content, and optimize user experience across owned and affiliate channels.
• Collaborate with agencies and other digital vendor partners
• Work in close partnership with Digital/IT team on a technical stack sourcing, design and implementation
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Establish and monitor digital marketing budgets
• Be agile within federal restrictions on advertising.
• Other duties as assigned.

Requirements:

• Bachelor's Degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Outstanding communication skills, both verbal and written
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly organized and perform well under pressure
• Experience leading cross-functional teams and projects
• Budget management skills.

*** Background Check Requirement ***

As a condition of employment, a complete background investigation will be conducted based on the rules of the specific State in which the employee is hired. Typically, the state investigative process includes a state and federal background check.

EEO Statement

At TerrAscend, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. TerrAscend is committed to assuring equal employment opportunities to all employees and applicants.

TerrAscend is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.

Disclaimer

This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.

This organization participates in E-Verify.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. E-Verify Works for Everyone For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Esta Organización Participa en E-Verify.

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está autorizado para trabajar, este empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.

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Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.