Cannabis Sales Marketing Business Development Job Description Jobs

Rooted and Shanti Ventures

Sales, Marketing, and Business Development

Job Description

DRAFT # 1

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Title
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About Rooted In and Shanti Ventures

Write a paragraph about each business. Include websites if available
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Rooted In’s mission is to build a community-conscious adult use cannabis business that engages, serves and benefits members of Boston's communities of color through financial success and social responsibility.
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These two companies have the same owners.

Job Summary

The Manager of Sales, Marketing, and Business Development, under the direction of the COO, leads the strategic visioning and implementation for two separate companies: Rooted In, a cannabis organization and Shanti Ventures, a restaurant organization.
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This individual will directly manage a staffer at each location that will assist in the implementation of their vision for each location.
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This role envisions a strategic thinker with proven experience leading successful sales, marketing, and business development efforts. Leading success factors will include working collaboratively across the cannabis and restaurant teams.
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Our company is at an exciting turning point in its growth, and we are looking for a results oriented professional to join our team. The ideal candidate is a motivated and passionate person who is eager about helping advance our organization. This is a high impact role with responsibility for executing plans that help advance our mission.

Skills
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• * Prefer a candidate with a degree in marketing, communications, business, or related field.
• Experience in using sales and marketing data to drive strategic planning and implementation
• Understanding of the cannabis and restaurant business
• Proven ability to develop and implement a strategic vision in a revenue-generating organization
• Experience in managing and optimizing a budget
• Project management skills
• Proven ability to improve sales and visibility through the development of new markets, products, and business strategies.
• Demonstrated ability to meet deadlines, handle multiple projects simultaneously, and collaborate with colleagues.
• Strong verbal communication skills
• Experience with graphic design, e.g., visual representations for websites, marketing collateral, products, SEO etc.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Confidence operating in a fast-paced, solutions-driven environment.
• Strong ability to work in ambiguity and with little guidance or direction.
• Highest levels of personal and professional ethics and integrity.
• Positive outlook, enthusiasm, resourcefulness, and self-motivated.
• Ability to work independently, as well as part of a team.
• Outstanding presentation and communication skills, written and oral.

Description

Responsibilities

Main responsibilities include conducting market research, producing promotional materials and analyzing sales data. Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals
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Sales:

• Set and manage sales goals
• Develops and implements sales campaigns
• Develop strategic plans, forecasts, budgets, and analyze performance at the account and title level;
• Manage sales partners and vendors;
• Conduct annual business reviews with partners.
• Develop new business partnerships

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Business Development:

• Research, identify, and develop new business opportunities, including the opening of new markets
• Monitor and analyze industry trends for threats and opportunities, including new products.
• Lead special projects that will advance business development and/or fulfillment efforts.

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Marketing:

• Evaluate the outcomes and return on investment of marketing and advertising campaigns, pursue best practices, and benchmark against industry trends
• Drive, implement and assess direct marketing campaigns
• Lead procurement and vetting of website development partners and projects;
• Drive qualitative and quantitative analysis of marketing activities and trends;
• Collaborate on marketing collateral and design of book covers;
• Ensure that the website is a sales-driven platform;
• Collect, analyze, and act on key information, including metadata and search engine optimization
• Maximize the use of social media and digital marketing
• Drive seasonal promotion, advertising, and other assets

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Requirements

• BA required.
• Minimum of 4 years of progressive experience in managing sales, marketing, and business development.

COVID-19 Considerations

During these times, we are committed to doing everything we can to maintain a safe and healthy workplace. We require all employees to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters. Individuals may claim exemption from the vaccine requirement for medical or religious reasons We adhere to all CDC and local health department requirements.

Benefits

• Compensation: $xyz
• Benefits: We offer competitive pay, 401(k), Dental insurance, Health insurance, Paid time off, option to be eligible for profit share

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Other Information

• Status: Full-time

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• * Location: Boston, MA

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• * Reports to: COO

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• * We are an Equal Opportunity Employer and we embrace diverse skills, perspectives, and ideas. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, genetic information, and/or other status protected under law.

Pre-Employment Screening
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• * Background check, as required in the State of MA for cannabis business

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Job Type: Full-time

Pay: $46,411.00 - $149,204.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Boston, MA 02122: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Business development: 1 year (Preferred)
• Sales: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: One location

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