Cannabis Media Buyer Jobs

Media Buyer & Planner - Cannabis Industry
at Green Roads
Deerfield Beach, FL

This position can be either remote (if not located in the Southeast Florida area) or hybrid.

We are looking for a Performance Media Buyer & Planner to oversee the strategy, execution, and results across our portfolio of products. You would be responsible for effectively launching campaigns across digital display, social, digital video and other performance channels. You will ensure that ads reach target audiences through a multitude of channels, with continuous optimization towards a target ROAS. You would have first-hand knowledge of display, programmatic, and platform buying with major DSP’s and work closely with our internal Creative, Content, & Tech teams. You will also have a deep understanding of traditional and digital media ecosystems, as well as how to gather, analyze and interpret that data.

In this role, you should be an effective strategist, critical thinker and relentless optimizer. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.

Your goal will be to optimize ad exposure and outdo competition while staying within budgets.

Responsibilities

• Help identify target audiences, plan media campaigns, launch and manage campaigns to hit predetermined goals
• Continuously test and optimize plans and budgets according to the most efficient media mix with the goal of improving performance
• Bring data-driven feedback to creative department to drive new asset creation
• Compare and negotiate rates, ad space and airtime
• Prepare media launch schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)

Minimum Qualifications

• Proven experience as a Digital Media Buyer / Planner or similar role; experience in a regulated industry a plus
• Experience buying/planning media at a direct-to-consumer ecommerce site strongly preferred
• Deep understanding of analytical data as it relates to digital media and ecommerce
• Proven experience creating data-driven optimizations
• Time management & project coordination
• Familiarity with traditional media-buying (radio/tv) a plus
• Interest in following advertising and media trends
• Knowledge of media analytics software
• Excellent communication and negotiation skills
• Attention to detail oral & written
• Critical thinking skills
• Extensive cross functional team collaboration
• BS/BA in Marketing, Advertising, or related field preferred

Apply for this job with Green Roads

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

This position can be either remote (if not located in the Southeast Florida area) or hybrid.

We are looking for a Performance Media Buyer & Planner to oversee the strategy, execution, and results across our portfolio of products. You would be responsible for effectively launching campaigns across digital display, social, digital video and other performance channels. You will ensure that ads reach target audiences through a multitude of channels, with continuous optimization towards a target ROAS. You would have first-hand knowledge of display, programmatic, and platform buying with major DSP's and work closely with our internal Creative, Content, & Tech teams. You will also have a deep understanding of traditional and digital media ecosystems, as well as how to gather, analyze and interpret that data.

In this role, you should be an effective strategist, critical thinker and relentless optimizer. If you're knowledgeable about current media channels and advertising options, we'd like to meet you.

Your goal will be to optimize ad exposure and outdo competition while staying within budgets.

Responsibilities

• Help identify target audiences, plan media campaigns, launch and manage campaigns to hit predetermined goals
• Continuously test and optimize plans and budgets according to the most efficient media mix with the goal of improving performance
• Bring data-driven feedback to creative department to drive new asset creation
• Compare and negotiate rates, ad space and airtime
• Prepare media launch schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)

Minimum Qualifications

• Proven experience as a Digital Media Buyer / Planner or similar role; experience in a regulated industry a plus
• Experience buying/planning media at a direct-to-consumer ecommerce site strongly preferred
• Deep understanding of analytical data as it relates to digital media and ecommerce
• Proven experience creating data-driven optimizations
• Time management & project coordination
• Familiarity with traditional media-buying (radio/tv) a plus
• Interest in following advertising and media trends
• Knowledge of media analytics software
• Excellent communication and negotiation skills
• Attention to detail oral & written
• Critical thinking skills
• Extensive cross functional team collaboration
• BS/BA in Marketing, Advertising, or related field preferred

Apply for this job with Green Roads

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Growth Marketing Manager in Cannabis - (Affiliates, Influencers & Media Buyers)
at Green Roads
Deerfield Beach, FL

Essential Duties and Responsibilities

Green Roads CBD is looking for a Growth Marketing Manager to join our amazing team in sunny, South Florida. The Growth Marketing Manager will report directly to the VP of Affiliate Marketing and will work very closely with our publishing & marketing partners (Affiliates, Influencers, & Media Buyers). You will possess a hunter mentality driven by identifying and closing new partnerships, garnering new business, and growing new relationships. You will also be responsible for coordinating the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch. You will need to be both a creative and critical thinker striving to negotiate sales & solutions that keep both internal and external stakeholders happy. Some trade show travel will be required with this position.

You must understand the nature of internet marketing and have experience with pay-for-performance media buying. You also understand how to drive traffic to products / web pages, conversion funnels, click attribution, platform linking, pixel tracking, landing pages, and web-based reporting lingo.

A Day in the Life of Growth Marketing Manager includes:

• New Partner Growth & Discovery –Onboarding new partnerships, identifying partnerships we should have, negotiating payouts, increasing traffic, improving the economics of relationships
• Platform Set up and Management - Setting up publishing partners & offers on our internal tracking platform (Everflow), obtaining necessary paperwork and documentation, and maintaining current offers on the platform
• Optimization - Ways in which you can increase clicks, conversion rates, revenue, traffic, and your overall book of business – bring all the ideas you have!

• Time Management & Prioritization of Tasks – Self-management is key

• All other duties as assigned.

Minimum Qualifications

Required Skills/Experience:

• At least 3 years of Media Buying experience
• Bachelor’s Degree in advertising, marketing, communications, or similar.
• Excellent financial skills and the ability to manage large budgets – must like numbers & money!
• Proven experience in direct response campaigns
• Ability to work both independently and as part of a team
• Problem solver with the cat-like ability to pivot quickly, and think on your feet
• Basic HTML and Coding knowledge extremely helpful

What Green Roads’ Offers

• Highly Competitive Compensation Package - Base Salary + Commission
• Sign-on Bonus
• Hybrid model where we have in- office time at our Deerfield Beach location and some remote work. Apply today to learn more about our flexible approach to where we work.
• Paid Holidays
• Paid Time Off
• Health, Vision, Dental, & Life Insurance
• Monthly Green Roads Product Stipend

Apply for this job with Green Roads

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

About MATTIO+FIORE Media

MATTIO+FIORE Media was created to provide best-in-class paid media and performance marketing to cannabis and other highly regulated brands.

Founded by two of the most successful cannabis marketers in the nation, Madison Fiore and Rosie Mattio, MATTIO+FIORE Media is on the way to becoming the go-to paid media and performance marketing agency in cannabis.

Over the last 5 years, CEO and Founder Media Madison Fiore has worked with some of the most successful cannabis and CBD brands in the US, spoken at events nationwide, and been published by Forbes, Benzinga, and many others. In his prior role as Head of Growth of Hawke Media he supported the growth of the agency from $2M ARR in 2017 to $28M ARR in 2021.

Rosie Mattio, Co-founder of MATTIO+FIORE Media is the current CEO and Founder of MATTIO Communications which has been widely accepted as the top cannabis marketing agency in North America.

Paid Media Manager (Programmatic Display)

We’re looking for a creative and energetic full-time Paid Media Manager to join our team with a passion for performance marketing and media buying. You will create & traffic ads using the various programmatic display platforms, manage client budgets, and assist in account analysis & reporting. This role will be client-facing. Each Media Buyer will manager will work directly with our Head of Media as well as our in-house creative team to formulate strategic action plans for each client and manage paid media campaigns across multiple channels.

Role and Responsibilities

• Develop, execute and maintain ROI focused paid media campaign across multiple channels
• Use industry knowledge to develop and optimize paid media campaigns
• Manage all components of client’s day-to-day communication and overall account health
• Be able to complete multi channel media plans, support campaign ideation and manage paid media for clients
• Build out programmatic plans through data driven targeting across a variety of digital channels (display, native, mobile, CTV, etc.).

Qualifications

• 3+ years in digital advertising
• 1+ year managing programmatic display ads
• 1+ year working at an agency or managing accounts
• 1+ year working in cannabis
• Experience building paid media plans
• Experience executing and optimizing multi-channel paid media campaigns
• Strong people skills
• Exceptional time management skill
• Ability to manage multiple projects
• Strong media and vendor management skills along with demonstrated leadership and collaboration skills
• Possesses a desire for excellence and a passion to succeed in a rapid-paced, deadline-committed environment where everyone is expected to be hands-on
• Exhibit sound business judgment to navigate through everyday client and team challenges

Additional Company Information

• This is not going to be a remote role. The HQ is based in Venice, Los Angele, CA.
• Office Hours Monday through Thursday 10am-6p with Fridays Remote
• Remote work will be available an additional 20 days per year.
• This roll will be eligible for profit-sharing
• This role will be eligible for benefits, holidays and vacations.

Job Type: Full-time

Pay: $55,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental Pay:

• Bonus pay
• Commission pay

Ability to commute/relocate:

• Venice, CA 90291: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Agency: 1 year (Preferred)
• Advertising: 1 year (Preferred)
• Performance marketing: 1 year (Preferred)

Work Location: One location

Apply for this job with MATTIO-FIORE Media

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.