Cannabis Marketing Program Manager Jobs

Job details
Salary
Up to $6,000 a month
Job Type
Full-time
Number of hires for this role
1
Qualifications

• 
  
  
  

  • Bachelor's (Preferred)

  • Marketing: 1 year (Preferred)

  • SEO tools: 1 year (Preferred)

  • Google Analytics: 1 year (Preferred)

  • CRM software: 1 year (Preferred)

  
  

Full Job Description

MARKETING PROGRAM MANAGER

Do you love solving problems and are quick on your feet? Find joy in perfecting the small details while also contributing to the big picture? Thrive in a fast-paced environment?

The Arcview Group is looking for an organized, self-guided, and detail-oriented Marketing Program Manager to join our dedicated Marketing team. Arcview is the first and largest group of high-net worth investors in its sector and rapidly expanding globally. Please visit arcviewgroup.com to learn more about our mission.

START DATE: As soon as possible SCHEDULE: Full TimeREPORTS TO: CMO COMPENSATION: Commensurate with experience

Primary Responsibilities

• Help create and support our multi-faceted marketing initiatives across the company ecosystem with programs and services

• Maintain marketing database segmentation to ensure outbound communications are relevant to the audience, gaining interest and behavioral understanding

• Coordinate with team members across the company to ensure tech platforms are set-up for optimal delivery of programs and lead generation building

• Participate in digital program planning and lead the engagement with industry thought leaders for speakership consideration; Active involvement in backstage management of all digital programs.

• Coordinate with external partners and alliances as related to programs and campaigns
• Monitor, track, and assess reporting of data and analytics
• Manages projects on time, on budget with appropriate communication and oversight
• Online and offline event planning support
• Speakership opportunity exploration and pursuit for company thought leaders

Required Experience

• Experience in marketing, strategy, social media and communications
• College degree with a major in Marketing, Communications or other relevant field
• 2+ years of experience in creating, coordinating and managing digital and in-person events
• Understand how to optimize customer segmentation for increasing conversion as part of email marketing strategy
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Interest and passion for cannabis is required. Experience in the industry is not required.

Knowledge Skills and Abilities

• Excellent people and management skills to interact with colleagues, partners and cross functional teams

• Creativity that can be applied to both visual and content needs
• Self-starter who works well independently and alongside a team
• Highly organized, efficient, and detail-oriented
• Problem solver with proven troubleshooting skills
• Capable of working on many simultaneous projects successfully
• Familiarity with project management tools, ie Asana
• Time management expert, who excels in setting and adhering to deadlines

• Excellent verbal & written communication skills
• Comfortable assessing and picking up new software or technologies quickly

To be considered for this role, please submit your resume and cover letter. Note: we are not currently accepting phone inquiries regarding this role.

The Arcview Group is dedicated to diversity, inclusion, accessibility, and equity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, religion, sexual orientation, or disability status. We highly encourage our diverse community to apply, as we aim to ensure our staff reflects the diversity of the cannabis sector. Individuals with prior cannabis convictions are also urged to apply.

The Arcview Group | Marketing | 2021

Job Type: Full-time

Pay: Up to $6,000.00 per month

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)
• Digital and in-person events: 2 years (Preferred)
• SEO tools: 1 year (Preferred)
• Google Analytics: 1 year (Preferred)
• CRM software: 1 year (Preferred)

Work Location:

• Fully Remote

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• Outcome-oriented -- results-focused with strong performance culture
• Team-oriented -- cooperative and collaborative

This Job Is:

• A job for which military experienced candidates are encouraged to apply
• A “Fair Chance” job (you or the employer follow Fair Chance hiring practices when performing background checks)
• A job for which all ages, including older job seekers, are encouraged to apply
• A job for which people with disabilities are encouraged to apply

Company's website:

• arcviewgroup.com

Company's Facebook page:

• https://www.facebook.com/ArcViewGroup/

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

COVID-19 Precaution(s):

• Remote interview process
• Virtual meetings

Apply for this job with The Arcview Group

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By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.

Senior Manager, Marketing Programs

As a Senior Manager of Marketing Programs, you will be tasked with developing and implementing scalable B2B and B2C programs. Your main objectives will be to provide insights and opportunities to leverage new developments in our industry, communicating those with our marketing stakeholders. An ideal candidate is very strategic, knows the market and consumers well, and has experience driving opportunities to grow users and drive value to our clients.

You are a self-starter and creative problem solver, who will need to be very data driven, execution-oriented, and capable of working to develop structure and process within a newly defined role. The ability to work between and within cross-functional business groups to maximize the effectiveness of your regional marketing strategies and programs is one of your core strengths.

The impact you'll make:

• Research, track and measure market insights and local cannabis moments. Create feedback loops to share this information and insights that influence marketing strategies.
• Fully understand key players and competitors and leverage that knowledge to provide opportunities to key stakeholders to help our users and clients.
• Work with cross-functional teams to drive opportunities for both B2B and B2C local marketing objectives, campaign planning, development and deployment of marketing assets, and measurements of success.
• Create frequent alignment within marketing and with external teams through the creation of detailed communications that involves market insights, project plans, priorities, timely updates and data driven reporting on KPIs that will point out areas to improve and highlight critical wins.
• Develop short and long term strategies along with associated executable tactical plans.
• Work with our industry association partners and internal cross-functional stakeholders to position Weedmaps as a cannabis leader at the local level.
• Identify opportunities and A/B test tactics to achieve client and MAU growth.
  

What you've accomplished:

• 4+ years of marketing, consulting, or related and transferable experience
• Experience analyzing large amounts of data and identifying trends
• Aptness in creating and executing strategies that scale
• Ability to think critically and creatively
• Strong project management abilities
• Excellent interpersonal skills for collaborating with colleagues to build a collaborative environment and representing the organization with integrity
• Experience influencing stakeholders and managing up and across
  

Bonus points:

• Strong knowledge of cannabis consumers, businesses, and industry
• MBA is preferred, but not required

Our Benefits:

• 100% employee covered Medical, Dental, and Vision benefits AND 80% dependent covered Medical, Dental, and Vision benefits
  
  • HMO (California residents only) and PPO option offered through United Healthcare
  
  
• 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
• 3 weeks PTO (accrued) and 5 sick days (immediate)
• Supplemental, voluntary benefits: accident insurance, short and long term disability, flexible spending accounts, life Insurance, critical illness insurance
• Basic Life/AD&D (Accidental Death and Dismemberment)
• 11 company holidays
• Catered lunch and snacks provided while working in the office
• Monthly snack boxes sent straight to your doorstep as we work remotely
• Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
• Corporate events
• All the equipment that you need to get your work done

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

About Weedmaps:

Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, New York, Phoenix and Toronto.

So what are you waiting for? Join the Weedmaps team!

Apply for this job with Weedmaps

Apply now →

By clicking the "Apply now" button, you'll be leaving Fazow and going to an external job application page for this company. Please research all companies before applying. When applying for jobs, you should NOT have to pay to apply. Fazow accepts no liability or responsibility as a consequence of any reliance upon information on external sites or in jobs listed on fazow.com.