Cannabis Marketing Manager Innovation Solutions Jobs

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.
In North America we have more than 5,000 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

Position Summary:

The purpose of this job is to oversee the company's overall strategy for Innovation Solutions Management of the xPRO product line, including Digital Solutions (CONNECT-UP, EMAP) and Predictive Genome Services (PDIC functions). This is accomplished by managing and leading product launches and other activities as required. The Innovation Solutions Marketing Manager will establish and execute the announcement strategy into a detailed Go-To-Market (GTM) execution plan and determine budget requirements, commercial strategies that support revenue targets and growth objectives, working with the Chief Business Officer of Invisible Sentinel to align with regional and global objectives.

This position is responsible for defining GTM milestone timeline to align GTM deliverables with major checkpoints, define team structure and governance model to effectively drive launch execution, establish detailed and executive dashboard & success metrics in the area of messaging & core content, field enablement, public reveal, leads & revenue generation, and customer adoption. Also included are setting sales budgets, forecasting of future business, pipeline consistency and process enforcement. This is a critical launch management role and one that requires a deeply fundamental understanding of technical leadership in directing the efforts of cross-functional project team in the development and production release of all relevant project deliverables in compliance with the product development process and customer expectations in a dynamic, rapidly changing business landscape.

Context of the Job and Major Challenges:

The job directly affects the short and long-term sales and strategic objectives of the company as it pertains to growing bioMérieux business interests in the U.S. and Global. The U.S. bioFOOD Industrial Market for bioMerieux, Inc. includes, but is not limited to, Nutraceutical, Dairy, Beverage, Animal Protein, Cannabis, Service Laboratory and Government Accounts. Objectives include sales, support, pricing, product mix, and market share in the positioning of reagents and various instrumentation used for microbiological testing and analysis. Areas of the business consist of environmental monitoring, quality, sterility, and organism identification, genomics, and predictive analytics.

Routine internal contacts with Sales, Marketing, Finance, Predictive Diagnostics Innovation Center R&D, Customer Service, Customer Support, Field Service, Production, and Supply Chain is required in developing and delivering these compelling 'value propositions for change' to the customer. External responsibilities will include Customer facing discussion, market assessments and support of corporate or regional initiatives with key opinion leaders or Strategic Accounts, and agency direction in the creation of materials essential for the success of the xPRO Innovation, Digital Solutions and Predictive Genome Services product ranges. A key element of the role will be developing compelling sales support materials including training, messaging, ideal customer target lists, and development of value positioning for commercial teams. The successful owner of the product ranges will be able to combine feedback from the customer, the field sales & support organizations, and the service/support teams to create the necessary outputs to maximize sales performance. The xPRO Innovation, Digital Solutions and Predictive Genome Services product ranges are an important component of FOOD segment strategies and this role operates within a matrix organization. The successful candidate will be able to manage launches, promotions, support instrument and application needs that span the complete Food market working with colleagues across the region accordingly. A complete understating of new launch, demand planning, forecast creation, supply chain, and post launch analysis processes within the U.S. and Global teams will be necessary to ensure that the xPRO, Digital and PDIC portfolio is properly positioned to meet the needs of the customer.

Responsibilities:

This position requires ability to take initiative, work independently & with integrity, yet able to take direction, while maintaining strong influence leadership skills. Additional behavioural competencies should include adaptability, flexibility and ability to work under pressure, good time management skills and good communication all while supporting Sales in meeting or exceeding the specific product revenue targets and growth objectives. Good customer interaction skills & negotiation skills are required for sales coaching, counselling, presentations, demonstrations, and field rep evaluations that result in valid business results that creates customer loyalty and economic arguments for the customer that are stronger than competitive alternatives.

• Drive product launches including working with public relations team, executives, and other product management team members
• Design, implement, and facilitate an industry marketing plan for the U.S. that will enhance bioMérieux's image and position within the marketplace as it pertains to the specific xPRO, Digital and Predictive Genome Services ranges
• Create buy-in for the product vision both internally and with key external partners
• Use resources developed in supporting U.S. needs to empower AMERICAS marketing teams by demonstrating proactive communication across the region
  
• Provide support of marketing actions designed to gauge market size, opportunity value, or pipeline potentials related to the xPRO range
• Develop product pricing and positioning strategies
• Act as a product Brand Ambassador to build awareness and understanding
  
• Supervise and define Market research activities related to the successful implementation of the Marketing Plans
• Help maintain business relations with key contacts within the FOOD Industry. Serve as key contact in relationship and network building at key accounts to translate learnings from successful business relationships to further inform future marketing needs
• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  
• Annual budget setting in support of the product range objectives based on understanding of competitive environment, market needs, and sales pipeline to accurately drive bioMerieux production and R&D objectives
  

Studies and Experience:

• Bachelor's degree required. MBA is desirable although not required
• At least 5+ years marketing experience highly regarded
• Proven work experience in product management or as an associate product manager

Skills and Qualifications:

• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
• Relevant commercial and GTM experience, ideally in life sciences or biotechnology industry
  
• Good communicator with interpersonal, organizational, teamwork, and collaboration skills
• Excellent verbal and written communication skills in English. Proficiency in French or Spanish highly regarded
• Ability to multitask and work within deadlines, professionally managing competing priorities
• Profound understanding of how to develop a Marketing Plan and how to implement it
• Problem solving and teamwork abilities; ability to work within or lead a team
• Excellent integrator and negotiator, results oriented
• Ability to work with & influence people without formal authority
• Excellent presentation skills to all levels of decision makers
• Excellent communicator of "value proposition" to potential clients
• Excellent analytical skills and ability to develop financial proposals
• Team development skills
• Problem solving, analysis and training skills
• Skills associated with good project management and budget control
• Strong MS Office skills and experience with web-based platforms for relationship management (Salesforce/Pardot, LinkedIn).
  
• Database experience with relevant BI tools (SAP, IBM, ORACLE, TABLEAU, etc.)
• Ability to travel, domestically and internationally as needed
• Willingness and ability to comply with bioMérieux Corporate Business Ethics & Compliance policies
• Experience working effectively with cross functional teams in a matrix organization in multinational companies
  
• Knowledge of the bioMerieux Industry product line is desirable

Additional Information:

This position requires 25% overnight travel, predominantly to Philadelphia, PA.

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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