Cannabis Marketing Branding Manager Jobs

Marketing Director

Rooted In | www.RootedinRoxbury.com

Boston, MA 02115

Job details

Salary

$60,000 - $80,000

About Us:

Rooted In’s mission is to build a community-conscious adult use cannabis business that engages, serves and benefits members of Boston's communities of color through financial success and social responsibility.

We are opening a new dispensary at 331 Newbury Street in Boston, MA. We are looking to hire a marketing director with strong branding experience as well as strong social media experience. We are a mission driven organization with a focus on the complete customer experience. We are also passionate about educating and developing the next generation of leadership in the marijuana industry.

Position:

The Marketing Director is a leading role with opportunity for growth. This hire will report directly to the COO and correspond directly with the owners to implement their vision for the store opening and beyond. We are looking for a self-motivated, and thoughtful professional who will be responsible for developing and executing our sales and marketing strategy.

We are looking for someone who is self-started and who can operate in a start-up environment

Duties & Responsibilities:

• Launch our store for Opening Day:

• Enhance our e-commerce website

• Create email marketing program

• Create a texting program

• Create social media campaign

• Manage PR team on press releases

• Work with the Director of Finance to create a budget for all marketing

• Get creative - We'd love to hear your ideas!

• Ongoing:

• Hire marketing team (staff and consultant assistance)

• Manage all marketing platforms: website, email, texting, social media etc

• Set and manage sales goals

• Work in tandem with Director of Finance and COO on marketing budget

• Manage Develops and implements sales campaigns

• Work with Open Newbury Street

• Manage pop-up shop plan to assist local small businesses in Boston

• Manage events

• Manage high profile guests

• Manage company's overall SEO strategy

Qualifications:

• Must be over the age of 21.

• Preferred: 3 + years of marketing and branding related experience

• Excellent leadership, interpersonal, and multitasking skills

• Ability to deal with problems and resolve in professional manner

• Passionate and knowledgeable about our mission

• Self-started and who can operate in a start-up environment

Note: Rooted job descriptions are not all inclusive. Employees may be expected to perform other duties and tasks as assigned to meet the ongoing needs of the business, that are not specifically listed above.

Rooted is an Equal Opportunity Employer. We fully embrace as well as encourage our employees’ differences in age, color, ethnicity, gender, gender identity or expression, language, nationality, physical or mental capabilities or disabilities, socioeconomic status, veteran status, and any and all other characteristics or traits that make each individual unique.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Boston, MA 02115: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• marketing and/or branding: 3 years (Required)

Work Location: One location

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