Cannabis Marketing Advertising Director Jobs

Job Title: Marketing and Advertising Director
Wage: $27-$30.00 Hr.
Division: Dr. GreenThumb's (DGT) San Diego
Reports To: Owner-Manager
FLSA Status: Non-Exempt

Position Summary:
Under the direction of the DGT Owner-Manager, the Marketing and Advertising
Director demonstrates experience, enthusiasm, knowledge and skills in
developing “innovative” campaigns and events which market DGT’s Cannabis
business products. The Marketing Director will identify marketing strategies that
can attract new Cannabis clients in order to create and sustain returning
customers who are loyal to the DGT brand. The Marketing and Advertising
Director will also be able to create advertising materials both on social media and in
print that engage customers as well as be able to market the ideal customer
experience in the DGT retail store.

Responsibilities will include:

• Building client loyalty to the DGT Cannabis brand through cutting edge advertisement campaigns
• Demonstrating prior Cannabis industry marketing, promotions and advertising experience
• Using Graphic Design advertising skills
• Promoting Mobile campaigns
• Utilizing knowledge about Cannabis advertising restrictions in marketing promotions
• Identifying and displaying proven marketing strategies that increase customer satisfaction in shopping for Cannabis at DGT
• Demonstrating innovative ways to market DGT’s presence in the community through social media
• Coordinating events that have a direct impact on increasing customer sales
• Engaging customers through the creation of an innovative continuous social media presence
• Creating and promoting DGT ads through social media channels

• Advising about materials that should not be posted because they will get shadow banned
• Working with the Sales Manager to increase average customer spend and retention campaigns
• Developing and promoting email and texting campaigns
• Presenting marketing methods designed to sustain DGT brand loyalty
• Understanding reasons for DGT CHURN rates

• Devising ways to reduce CHURN rates
• Measuring key performance metrics related to CHURN and retention
• Demonstrating superior abilities in using data analytics to pin-point proven strategies to present information that connects with specific customer needs
• Sponsoring and presenting organized and sought-after customer events that are well attended and increase customer sales
• Communicating with Sales Manager about best ways to sustain customer loyalty
• Providing retail feedback on the most attractive way to lay out products in
• the store for maximum customer appeal
• Working with Purchasing Manager to pinpoint selective products for
• promotion to increase margins
• Working collaboratively with purchasing and sales managers to discuss data on product information for best sales opportunities
• Collecting data about customer service trends in the area to inform about ways to increase customer retention and appeal to new customers
• Recording and responding to customer complaints in order to regain their loyalty to return to DGT
• Reporting retail increase in sales or decrease after promoting events
• Reporting directly to the Owner-Manager about proven ways to increase product sales
• Identifying best practices for marketing and advertising
• Creating and promoting expertly through social media channels
• Understanding customer lifetime spend and recognizing which advertising
• campaigns provide value

• Demonstrating the ability to create successful advertising campaigns within an assigned budget

Additional Skills Desired:

• Impeccable integrity and trustworthiness
• Capable of handling multiple projects simultaneously
• Cooperative, collaborative decision-making style
• Extroverted, warm, enthusiastic, empathetic, personable
• Strong commitment to results
• Actively listens, adapts to and learns new information quickly
• Analyzes product performance & sell-through tracking customer sales on a monthly

• Can Work on location as well as in the field without supervision

Supervisory Responsibilities:

None

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Ability:

Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, and/or public groups,

Math Ability:

Ability to calculate simple figures and amounts.

Reasoning Ability:

Ability to deal with a variety of abstract and concrete variables in creating advertisement with graphics.

Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Word applications, Microsoft Excel and possible graphic arts applications.

Education/Experience:

Certificates in Advertising/ Graphic Arts or comparable experience in these areas is a plus. Experience in the industry with Cannabis products is also a plus.

Certificates and Licenses:

• State driver's license*

Knowledge, Skills, and Other Abilities:

• * Be a fast learner, diligent and hard worker , reliable and willing to accept different approaches to tasks

• * Possess strong collaborative partnership skills, be very people oriented with ability to build relationships, and demonstrate culturally competent behavior

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, and talk or hear. The employee is frequently required to stand, walk, and use hands. The employee is occasionally required to reach with hands and arms, stoop, kneel, crouch or crawl, and taste or smell. The employee must occasionally lift and/or move up to 25 pounds safely. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, ability to adjust focus, and ability to see color.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Job Type: Full-time

Pay: $27.00 - $30.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay
• Tips

COVID-19 considerations:
We follow state guidelines in regards to COVID in sanitizing and guidance to employees about healthy practices.

Ability to commute/relocate:

• La Mesa, CA 91941: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: One location

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