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Do you have experience in Branding and Marketing Communications? Firelands Scientific is looking for a Marketing Manager to create marketing strategy and provide support for our Wholesale and Retail channels. Hybrid Cleveland office.

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As the team leader, you will be responsible for driving content creation and deployment via social media management, brochures, product packaging, sales tools, media recommendations, customer relations and employee relations. This role requires a strategic mind and experience in deliver actionable marketing campaigns and materials in a dynamic business environment.

Responsibilities include:

• Managing a marketing team of 5.
• Creating strategic marketing plans aligned with mission, vision, and growth objectives
• Analyzing brand positioning, consumer insights and sales trends to drive communications and promotional activities.
• Overseeing new and ongoing marketing materials and activities for wholesale and retail channels.
• Measuring and reporting performance of all marketing campaigns, assessing ROI and KPIs.
• Monitoring market trends, researching consumer markets and competitors’ activities.
• Aligning the company around the brand’s direction, choices, and tactics.
• Attracting and engaging audience, promoting brand messaging, and motivating the target audience to “take action.”
• Assessing and improving best-in-class customer experience in all marketing and branding efforts.
• Technical and creative writing/editing for marketing communications: social media, articles, internal communications, presentations, news releases, media advisories, newsletters, calendar announcements, and pitches to appropriate news media outlets.
• Providing strategic guidance on communications tactics best suited for specific goals.
• Driving brand perceptions through print, web, social, content, PR and advertising.

• Developing and managing of cross channel marketing campaigns.
• Managing Marketing budget.

Required:

• 5+ years of proven working experience as Marketing Manager or Brand Manager within a regulated product category (food, pharma, medical device).
• Leadership, team management.
• Experience with social media and Google Analytics.
• Strong analytical skills partnered with a creative mind
• Outstanding communication and collaboration skills
• Customer Oriented – internal and external
• Proven ability to develop brand and marketing strategies
• Degree in marketing or a related field required

Firelands Scientific is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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