Cannabis Field Marketing Specialist Ft Jobs

Job Title: Field Marketing Specialist
Reports to: Marketing Manager
Organization: Berkshire Welco
The Field Marketing Specialist is a year-round, full-time position at Berkshire Welco/The Pass reporting to the
Marketing Manager and working closely with the marketing and wholesale teams. The Field Marketing Specialist will support tasks as delegated by the Marketing Manager in a fast-paced environment with the opportunity to make valuable contributions. Salary is commensurate with experience and includes benefits. The position is open immediately.
PRINCIPAL RESPONSIBILITIES:

• Support strategy and direction, brand awareness and engagement to build and drive consumer, wholesale, third-party and B2B growth (partners, retail and wholesale customers)
• Create net-new sales opportunities, accelerate existing sales opportunities and build new/strengthen existing relationships in the consumer, wholesale and retail marketplace
• Activation of in-house consumer product brands and partner brands (dompen, etc.)
• Maintain a high level of professionalism and discretion regarding company matters

PROJECT MANAGEMENT:

• Work in collaboration with marketing team to support on-the-ground campaigns to drive traffic and sales, consumer awareness and market share growth
• Manage brand ambassadors to drive retail and brand performance and go-to-market strategies
• Spearhead and manage wholesale loyalty program

EVENT PLANNING:

• Build, execute and host online and in-person industry events for Pass and partner brands
• Strategize wholesale and retail event sponsorship and presence across MA
• Manage tradeshows/expos/competitions – research/evaluate cannabis- and CBD- based opportunities, coordinate internal efforts/attendance, oversee product sample transfers through Pass inventory system
• Coordinate and manage all consumer-facing cannabis pop-up events – retail and third-party wholesale
• Coordinate presence at public-facing events (farmers markets, festivals, seasonal markets)
• Manage planning for consumption-based events (private, public, industry-only, consumer)

ADMINISTRATIVE WORK:

• Maintain research + analytics – review industry reports, evaluating consumer-buying behaviors, trends and price competitiveness, deliver KPIs for retail and brand marketing across markets
• Manage consumer and budtender/buyer email collection process and follow up for all events
• Responsible for report/recap of all pop-ups and events including feedback and surveys
• Responsible for writing/distribution of wholesale communications to existing/potential buyers (APEX)
• Development and maintenance of brand ambassador toolkit/road kit and educational materials
• Coordination of wholesale buyer in-store displays, marketing materials and merch giveaways
• Support white label partner relationships and marketing execution
• Responsible for training brand ambassadors
• Maintain up-to-date wholesale mapping of third-party retailers

The above job description in no way states or implies these duties are the only duties performed by this employee. The incumbent is expected to perform other related duties necessary for the effective operation of the Company. The Pass reserves the right to change or alter any of the above duties and responsibilities according to the operational needs of the Company.
Essential Work Experience and Qualifications:

• Due to regulations, the candidate must be at least 21 years of age
• 1 -2 years in Cannabis Experience ideal
• Knowledge or willingness to learn state-specific cannabis laws and regulatory compliance
• Has, or pursuing, BA/BS in a related field
• A track record of success
• Self-starter with an ability to work quickly and accurately, with flexibility
• A consideration for aesthetics, styling and presentation
• Effective at time management, detail oriented, highly organized and motivated by accomplishment
• Noteworthy event planning/coordination skills
• Excellent written and verbal communication skills
• Project management, research and data organization skills
• Experience in MS Office Suite (Word, Excel, Power Point) Google Docs, Google Analytics (SEO and SEM) and Asana (or other project management software) is preferred
• Experience in Canva and/or Adobe program (InDesign, Photoshop) are a plus
• This position requires long periods of standing and/or sitting
• Must be able to lift up to 50lbs

About Berkshire Welco:
Berkshire Welco d/b/a The Pass, welcomes individuals of every race, color, orientation, age, gender, origin, veteran status, and those harmed directly and indirectly by prior cannabis prohibition. We hire smart, talented workers from all walks of life and all experience levels for our vertically integrated MA cannabis business. We embrace LGBTQ+, Minorities, Women and Veterans and other equity applicants throughout our community.
Berkshire Welco intends to be a company where employees bring their individual identities, differences, and talents together to work as a team, across all our locations and operations. In short: we don’t want biases or stereotypes holding either us or you back.
Berkshire Welco is committed to providing access, equal opportunity and reasonable accommodation for qualified individuals with disabilities in all areas of its work and operations. If reasonable accommodation is needed to participate in the job application or interview process, please contact: Human Resources.

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